Mumbai: Fat Tiger, the beloved quick service restaurant by director and co-founder Sahaj Chopra, that wins patrons hearts with momo, boba tea, and pizza, is going to the very end of the road to celebrate Mother’s Day exceptionally this year. Fat Tiger with the occasion in mind is giving a 10 per cent discount to all moms for the whole menu. It isn’t only a kind gesture to appreciate mothers but also a wonderful chance to celebrate families that are willing to be together and cherish this special day.
From boba teas to cheese teas with a millennial twist, to fresher fruit blends, there’s a tea for every taste. They are perfectly complimented with mouth-watering momo, a type of Nepalese dumpling and pepperoni doughy pizza. Fat Tiger has a menu full of variety with something for everyone to their taste.
What makes the 10 per cent discount on Mother’s Day the best opportunity for families to indulge in Fat Tiger’s without skyrocketing their expenses is the fact that it is the perfect time to celebrate the Mom while paying less than usual. No mater you are taking your mom to her favorite boba tea drink, sharing a plate of momo dumplings with your family, or cheesy bites at a pizza party, Fat Tiger’s discount will help you to enjoy more.
Furthermore the promotion will be also coupled with Mother’s Day themed decorations and put together the whole pleasant environment that is desired for the family to gather and celebrate together. Mother’s Day would never be complete without paying a visit to this quaint hub of warmth and hospitality. Fat Tiger is the place to specially show your mother how much you are yearn for her presence in your life.
If you like their menu, come and grab an amazing deal from the Fat Tiger right now!Surprise your own mom this year with a unique Mother’s Day dining experience, not only with delicious food but also by presenting with heartfelt moments at Fat Tiger.
Mumbai: Adani Wilmar Ltd (AWL), one of the largest food and FMCG companies and a leading edible oil player in India, has announced the launch of Fortune Pehli Dhaar first-pressed mustard oil. This launch will elevate the mustard oil category and offer a premium product which will cater to an audience that appreciates exceptional taste, purity, and tradition.
The launch of the brand’s first-pressed mustard oil takes consumers back to the original essence of the product, which has been extracted from the finest mustard seeds sourced from Rajasthan, using the traditional wooden kolhu technique. The gentle pressing process retains and preserves the oil’s natural essentials, resulting in an unparalleled richness in every single drop and consumers can experience an explosion of mustard aroma, a deep, natural colour, and a taste that elevates the cooking to new heights.
Fortune Pehli Dhaar first-pressed oil deeply resonates with Fortune’s core brand values of nurturing traditions and embodying the spirit of India. Through this product, which is made using the age-old process, the company wants to also emphasise the significance of purity and authenticity, thereby enhancing the culinary experience of its consumers.
Welcoming the addition of a new product to the portfolio, Adani Wilmar associate vice president, marketing & sales Vineeth Viswambharan said, “We are thrilled to introduce Fortune Pehli Dhaar first-pressed mustard oil, a product that redefines the mustard oil experience for Indian consumers. In today’s era of high-speed mass manufacturing, our product stands in complete contrast, offering a cooking oil made using a slow and traditional process that preserves its great taste, rich aroma.”
Fortune Pehli Dhaar caters to the discerning palates of our valued customers, offering an unparalleled return to authentic flavour. A comprehensive marketing campaign has been planned for Fortune Pehli Dhaar first-pressed mustard oil, which will leverage print and digital channels. The product will be made available in convenient 1L PET bottles and pouches across various sales channels such as general trade, modern format stores, and e-commerce across Delhi NCR, Kolkata, Lucknow, Mumbai, and Bengaluru.
Mumbai: She is the one who has always ensured that you are taken care of, even if it meant a lot of inconvenience for herself. This Mother’s Day is the right time to think about your Mom and show her how you truly care about her. While of late her health may not be in the best of shape, here are some gift ideas that can ensure that your Mom’s health will become of utmost importance. From smartwatch that can track her health to a portable blender to ensure that she always has the best meal, to Yoga mat for that Yoga lover mom and haircare range for the Mom who has been complaining of hair problems, there is something for every Mom. If you are confused, you may as well gift everything, afterall this is the day to pamper her.
Pebble Vienna
Pebble Vienna is a smartwatch that is custom made for today’s Mom, one that understands utility and also cannot compromise on style. This smartwatch boasts of an ultra-premium design with a classic diamond cut. The 1.27″ HD display, encased elegantly is the perfect blend of best features and good looks. It has metallic mash straps and is available in several colours. It also has a powerful Health Suite and Female Health Monitoring features to ensure that the health statics of your Mom are always being monitored. Most importantly, the pedometer will ensure that she is always up on her feet and exercising as much as is needed.
BlendJet 2
This portable blender can help whip up a smoothie in 20 seconds straight, whether on the kitchen top or on the mountains. It has trademark TurboJet technology that has a powerful blade which can spin at 275 revolutions per second, and blend anything within a single cycle. While it will help your Mom whip up chutneys, dips, gravies and smoothies, she will end up saving much time for herself out of the kitchen. Wouldn’t it be amazing if she can get some time for herself? She can also use BlendJet to make shakes, lattes, and soups, ensuring that she is always having a healthy meal with very little effort. Isn’t this the best way to show your Mom that you care about her health?
Atulya Haircare Range
Moms are forever complaining about hair fall and thinning hair. Atulya’s Keratin and Wheat Protein range that includes shampoo and conditioner is the best solution for her. Made of natural ingredients like VegKeratin and wheat protein it nourishes the hair and ensures that they become smooth and shiny. What’s more important is the fact that it also repairs the damaged hair, apart from revitalizing it. The deep hydration leads to hair that she truly has. Suitable for all hair types, this combination is apt when all you want for your Mom is to not worry about her thinning hairline.
Stance Yoga Mat
Is your Mom a Yoga lover or have you been after her to start Yoga to get rid of all the problems she has been complaining of? Yoga gives her the agility to deal with everyday stress and also work on her physical issues like body aches, bloating, etc. The Stance Yoga Mat has perfect grip, superior cushioning, and closed cell construction. The other side has a raised ultra tactile honeycomb surface for better grip.
Marks & Spencer The Sleep Wellness Collection Gift
Has she been complaining of erratic or disturbed sleep? Well then this 5 piece combo set by Marks & Spencer, consisting of body butter, candle, pillow mist, hand cream and eye mask is just the right gift for her. It is infused with sleep inducing herbs like eucalyptus, lavender, jasmine, vetiver. It will soothe and relax her as she drifts off into sleep, ready for the life marathon the next day.
Mumbai: Aukera Grown Diamond Jewellery, a lab-grown diamond jewellery brand, has launched the ‘Big Rock Fest’ at their stores in Jayanagar and Dickenson Road, Bengaluru. This one-of-a-kind diamond fest offers a unique opportunity to discover some of the rarest solitaire diamonds available to enthusiasts and collectors.
The event marks a milestone in the Indian jewellery industry, with the Aukera Grown Diamond Jewellery unveiling an exquisite collection of the rarest solitaire diamonds for the first time in India. The major highlight of the fest is the Aukera Signature 161, a diamond boasting an extraordinary 161 facets, showcasing the pinnacle of craftsmanship and precision. In comparison, the famed Kohinoor diamond features only 66 facets, emphasising the exceptional quality of the Aukera Signature 161. Currently, only two craftsmen in India possess the delicate craftsmanship required to create this stone.
“The Big Rock Fest is a testament to Aukera’s commitment to bring to women in India the best in the world – in diamond jewellery. Showcased at our stores are unique, never seen before cuts and colours, shapes and sizes of diamonds only imagined before this. Aukera’s design and craftsmanship, visible in every solitaire, is plain to see and has made the impossible possible with a range of solitaire diamonds.” – Aukera Jewellery founder and CEO Lisa Mukhedkar.
The rising demand of grown diamonds, coupled with an increasing preference for high-quality jewellery and larger carat sizes, has resulted in the brand witnessing exponential traction over the past year. Aukera is making these rarest of rare diamonds available in one to ten carats.
The new-age brand plans to double down on its aggressive retail-first strategy and will launch new experience centres in cities across South India in the near future.
The fest also features an exclusive collection of solitaire diamonds in captivating colours, including champagne, pink sky, and aqua blue. Visitors are invited to choose a design of their choice, giving a touch of personalization to each consumer’s buying experience. Each diamond is meticulously selected for its rarity and beauty, offering a unique experience for customers.
The Big Rock Fest! Also features some of the world’s rarest of rare shapes – that Aukera is bringing to India for the very first time. Such as Trillion Cut, Cadillac Cut, Trapezoids, Lansdolite, Half-moon and more.
Additionally, Aukera provides IGI certification, ensuring the authenticity, quality and value of all the jewellery purchased at its stores. Furthermore, the brand also offers a buyback guarantee to all customers.
Aukera believes in responsible sourcing and adheres to fair labour practices with low environmental impact. They are committed to providing their customers with ethically sourced jewellery pieces that they can cherish for a lifetime.
Mumbai: GT Force, a pioneer in electric two-wheeler manufacturing, reasserts its presence in the Indian market with a strategic rebranding initiative. Emphasising a commitment to sustainability, innovation, and accessibility, GT Force is poised for nationwide expansion, with a particular focus on capturing the burgeoning market in PAN India.
With a track record of success, the brand has collectively sold four scooter models up until now, totaling 20K units, including the popular (GT Soul, GT One, GT Soul Vegas, GT Drive Pro, GT Prime Plus, and GT Flying). Looking ahead, GT Force is gearing up to launch a new set of high and low-speed EV two-wheelers soon, featuring models like GT Vegas, GT Ryd Plus, GT Drive Pro, GT One Plus Pro, and GT Texa.
GT Force founder and MD Rajesh Saitya articulated the company’s renewed mission, stating, “Our goal has always been to revolutionise the way people move, and with this rebranding initiative, we are doubling down on our commitment to providing eco-friendly and innovative transportation options to the Indian consumer.”
GT Force co-founder and MD Mukesh Taneja highlighted the brand’s unwavering commitment to the electric two-wheeler segment, which comprises a substantial 80 per cent of India’s road transport fleet. He elaborates, “While we temporarily redirected our resources to refine our approach, we were never absent from the market. Our strategic decision allowed us to better target this segment, ensuring that we can serve our customers more effectively with our new EV products. With our renewed focus, we are confident in our ability to meet the evolving needs of consumers, which is why we have chosen East India as our first target. By prioritising this region, we aim to address the growing demand for electric mobility solutions and lead the charge in India’s electric mobility revolution.”
Founded in 2019 under the umbrella of Houstan Innovations, GT Force has consistently strived to deliver affordable and convenient mobility solutions from its headquarters in Manesar, Haryana. With over five decades of experience in crafting auto electrical components and accessories, GT Force’s esteemed team brings a wealth of expertise to the electric vehicle (EV) market. Central to GT Force’s strategy is its innovative aggregator model, which allows the company to offer a diverse range of electric two-wheelers tailored to the preferences of Indian consumers. The company’s EVs boast exceptional performance and features, including enduring battery life, highly insulated motors, anti-theft alarms, and regenerative braking.
Saitya further elaborated on GT Force’s vision, stating, “Our vision is not only to provide electric mobility solutions but also to simplify the lives of commuters while addressing pressing environmental concerns. We believe that sustainability and innovation are the cornerstones of a brighter future for transportation.”
Notably, GT Force’s state-of-the-art EV plant in Manesar stands as a testament to the company’s commitment to cutting-edge technology and sustainable manufacturing practices. With a daily capacity of 250 units, the plant specialises in lithium batteries, ensuring reliability and innovation at every stage of production. As GT Force embarks on this new chapter, the company remains committed to setting new standards in the electric two-wheeler sector, ensuring that every journey makes a positive contribution to the planet.
Mumbai: Aliens Tattoo, India’s leading tattoo brand, known for its creative custom tattoos uniquely designed based on the ideas, values, and beliefs of the consumer, and Ironhill Hyderabad, renowned for its craft brewing excellence, came together for an extraordinary partnership. The partnership came alive at an exciting experiential event held at Ironhill Hyderabad, seamlessly, focused on building a unique sensory experience and blended the two worlds of tattoo artistry and craft beer. This dynamic partnership endeavors to honor the artistry of tattooing alongside the intricate craft of brewing, presenting a remarkable experience that harmonizes these two distinctive forms of expression.
Ironhill Hyderabad introduced several remarkable brews, commencing with the ‘Cosmic Lager’, which infused the concepts and creative ethos of Aliens Tattoo. During this partnership, the two brands co-created the exclusive craft brew, set to be available exclusively at the Ironhill outlet. The aim was to craft a unique blend that seamlessly integrated the essence of both brands and provided a unique sensory experience.
Subsequently, the Tattoo Workshop offered an immersive experience, diving deep into the world of tattoo artistry. Under the expert guidance of celebrated and award-winning tattoo artists from Aliens Tattoo, participants engaged in a selfie session with the IG filter Aliens Tattoos x Ironhill, indulging in personalized design sessions, receiving one-on-one consultations, and delving into the intricate realm of tattoo artistry.
Ameesha Karnani, Brand Partnership Specialist, Aliens Tattoo, said, “We are delighted to have partnered with Ironhill and co-created a new brew, ‘Cosmic Lager’, which brings alive the flavour and creative thought process of Aliens Tattoo. Our aim is to offer consumers a multi-sensory adventure, both within our studio and beyond. Teaming up with Ironhill has allowed us to design a one-of-a-kind experience that combines taste and tattoo. At Aliens Tattoos, our brand identity revolves around delivering unique encounters, fueled by our dedication to artistic innovation. Partnering with respected brands like Ironhill enables us to create memorable moments for everyone involved.”
Prateek Rao, Head of Brand Marketing, Ironhill “Cosmic Lager embodies the spirit of creativity and partnership, reflecting the essence of both Aliens Tattoo and Ironhill. It’s a testament to the power of partnerships in crafting something truly remarkable.”
As the curtains draw on this extraordinary occasion, the enduring alliance between Ironhill Hyderabad and Aliens Tattoo ignites enduring inspiration and leaves an indelible mark on the creative landscape. Beyond a mere event, this partnership elevates into a narrative of brand collaboration, weaving an immersive experience that resonates deeply within the creative community, fostering a legacy of innovation and artistic synergy.
Furthermore, the crafted brew born from this partnership will be available for tasting at the Ironhill outlet in the Hyderabad location, inviting enthusiasts to experience the unique fusion of these two iconic brands.
Mumbai: Are you looking to savour the spirit of summer? Then, Tic Tac, the confectionery brand of Ferrero India (part of Ferrero Group), one of the world’s leading manufacturers of sweet-packaged products, has the perfect summer surprise for you. The brand has launched a limited-edition Mango flavoured Tic Tac which will be available across urban markets in India.
Indians look forward to the summer season because of the arrival of the king of fruits – Mango, and it forms an intrinsic part of our country’s culture. The juicy flavour of a ripe mango is always a treat, and the launch of this new Tic Tac flavour is an added indulgence for all consumers who love the fruit and want to experience its rich, fruity taste in a convenient, on-the-go pack. Unlike other mints in the Tic Tac portfolio, this new variant will give the tastebud of consumers the real mango taste not just in flavour but also in the packaging colours – a bright yellow, refreshing mint.
Tic Tac’s study on consumer preferences identified mango as one of the favourite flavour, among Indian confectionery lovers. This new mango Tic Tac perfectly aligns with the brand’s commitment to placing consumers at the heart of everything, ensuring their preferences and demands translate perfectly into its product innovations.
Ferrero India marketing head (pills & gums) Zoher Kapuswala said, “All our product innovations at Ferrero India, focus on catering to local consumer preferences to give them products better than what they expect. By offering this seasonal tropical flavour, Tic Tac not only wants to celebrate the summer season in India but also wants to give its customers a chance to experience the perfect mangolicious refreshment.”
Reaching shelves exclusively in urban markets across India, the new Mango Tic Tac comes in two packs priced at Rs 15 (9.7g) and Rs 20 (13g). respectively. This launch is expected to fuel growth further for the brand and solidify Tic Tac’s position as one of the leading players in the Indian confectionery market.
Mumbai: Business process digital transformation company Cygnet Digital has rebranded itself as CYGNET.ONE to help consolidate its products, services, and solutions offerings.
With this consolidated portfolio of offerings, CYGNET.ONE will help organizations tackle industry challenges through business process transformation centred on cutting-edge technologies such as artificial intelligence and machine learning.
Niraj Hutheesing, founder and managing director of CYGNET.ONE said, “Every step, every innovation at CYGNET.ONE strives towards a future where technology converges with human creativity, emotions, and intuitive intelligence. We aim to unlock the power of the human mind through out-of-the-box ideation until last-mile execution for solving organizational challenges.”
With this rebranding, CYGNET.ONE brings all its specialized offerings, such as compliance transformations, digital and quality engineering, enterprise modernization, data, AI & analytics hyper-automation, test automation, e-signing, and more, under one roof. Cygnet envisions to be one of the top three leaders in the tax technology space within India.
Since the inception of GST in 2017, Cygnet has been a key enabler for India’s compliance journey, providing essential support and solutions for businesses navigating the complexities of tax regulations. This foundation serves as the cornerstone for Cygnet’s aspiration to emerge as a global compliance leader, particularly in the realm of e-invoicing on a global scale.
To expand its services business and enhance in-house expertise, Cygnet is actively seeking partnerships in the tech sector, particularly with ERP and CRM providers. In a strategic move to accelerate growth, Cygnet aims to establish dynamic partnerships with industry-leading hyperscalers such as AWS, Azure, and Oracle, solidifying its position at the forefront of innovation and scalability. These collaborations will not only broaden Cygnet’s service offerings but also deepen its knowledge base, allowing for more comprehensive and effective solutions for clients. With deep roots in product engineering and unparalleled expertise in SAP testing, bots, and more, we stand as the foremost consultants, renowned for our ability to architect ideal solutions.
Founded in 2000, the Ahmedabad-based IT firm has grown exponentially in the last 24 years. From a small office in Ahmedabad, Cygnet has emerged as a leading partner for business process transformation with a presence in more than ten countries and is strategically expanding its presence to African countries, the APAC region, and Europe, broadening its global footprint and enhancing its reach to diverse markets. Cygnet’s revenue has exceeded USD 25 million, growing almost three times in the past five years. With a plan for 30% year-on-year growth, the company is poised for significant expansion.
With the world of technology rapidly evolving, Cygnet embraced AI to meet the industry’s changing demands. It has expanded its horizons to build solutions such as HR Automation tools, Tech Due Diligence, AI-based ETL tools, and more.
“AI will significantly impact businesses, and we are prepared to help our customers make that leap. Our offerings will enable a seamless transition, all while adopting the latest technologies,” Abhijit Sen added, VP Head of Architecture and Innovation at Cygnet.One.
Cygnet’s solutions, services, and other products will help organizations deploy AI across their value chains to reap the benefits of the technology. In HR, AI-driven tools streamline recruitment, improve employee engagement, and optimize talent management processes. Tech Due Diligence (DD) powered by AI enhances decision-making processes, accelerates M&A activities, and mitigates risks. With AI data converters, businesses can unlock valuable insights from their data, driving innovation and informed decision-making.
Hutheesing said, “From North America to Europe, UK & Africa, from Asia Pacific to the Middle East, our local expertise, combined with a global perspective, enables organizations around the world to navigate cultural nuances and regulatory landscapes easily.”
Mumbai: Lemma, a leading omnichannel platform for emerging media, launched its new brand identity and logo, emphasising its commitment to innovation and its role as a programmatic specialist in emerging media formats. Since its inception in 2017, Lemma’s focus has always been to provide differentiated solutions to advertisers in a transparent manner leveraging programmatic technology. Lemma’s new look and feel represents this continued commitment to innovation while reinforcing its position as a leading global omnichannel supply-side platform offering trust, transparency, control, and flexibility to its stakeholders.
This strategic transformation marks a significant milestone for the company as it embraces its new visual identity and positioning and embarks on a mission to be the driving force behind business success in the digital world, providing a platform that is transparent, cost-effective, and flexible. In addition to this Lemma fortifies its core differentiator with an integrated approach to amplify the advertiser campaigns through emerging media and enabling global discovery for premium inventory across CTV, DOOH & OTT using its proprietary supply side platform.
The logo’s visual elements epitomize Lemma’s dynamic approach in shaping the emerging media terrain and its commitment to innovation. Crafted for memorability, its sharp aesthetics and vivid colors inject a playful essence while conveying a sense of “contemporary longevity” with modern, global appeal.
Speaking on the rebranding Lemma founder & CEO Gulab Patil said, “As we embark on this transformative journey, Lemma’s rebranding signifies a pivotal moment for our organisation. Our strategy, hyper-focused on catering to global audiences and adapting to the dynamic media landscape, underscores our commitment to excellence. With our core values of trust, transparency, and innovation at the forefront, Lemma is steadfast in our mission to revolutionize the advertising industry through cutting-edge technology and a culture of empowerment.”
In line with the rebranding, Lemma has launched its revamped website, offering enhanced user navigation and refreshed content.
The new brand identity will be revealed across two days at the Connected TV and NEONS on 8 and 9 May respectively taking place at the Taj Santacruz Mumbai, catering to the diverse audiences that Lemma engages with.
Mumbai: Redefining the “Asli Chinese” cuisine, MasterChow, the homegrown Indian brand specialising in ready-to-cook Asian staples, recently announced an exciting collaboration with celebrity chef Ranveer Brar.
With this, MasterChow aims to revolutionise the culinary landscape, promising authenticity, innovation, and unforgettable taste experiences for households across India. This strategic partnership underscores MasterChow’s commitment to quality and genuine flavors, positioning it as the ultimate destination for authentic Chinese cuisine in the market, blending credibility, trust, and relatability into every flavorful bite.
Indiantelevision.com caught up with MasterChow founder Vidur Kataria and Chef Ranveer Brar to talk about their collaboration, bts anecdotes, growing trend of infusing Chinese flavors into various Indian recipes, and much more…
Edited Excerpts:
MasterChow founder Vidur Kataria:
On the inspiration to the collaborate with Ranveer Brar, and it strengthening MasterChow’s dedication to authentic and quality Chinese cuisine, while also enhancing its brand presence and credibility
Our collaboration with Chef Ranveer Brar signifies a shared commitment to authenticity, innovation, and uncompromising quality. By partnering with Chef Brar, we aim to elevate MasterChow as the ultimate destination for Asli Chinese cuisine in India. His culinary expertise and passion for authentic flavors perfectly align with our brand ethos, ensuring that every MasterChow product delivers an unparalleled taste experience to our customers.
On MasterChow differentiating itself from other brands in the packaged food market, particularly in the Asian cuisine sector
At MasterChow, we differentiate ourselves through our unwavering dedication to authenticity and quality. Our partnership with Chef Ranveer Brar further strengthens this commitment, solidifying our position as the go-to purveyor of “Asli Chinese” cuisine. We strive to provide consumers with not just products, but an authentic culinary experience that resonates with their taste preferences and cultural sensibilities.
On any behind-the-scenes anecdotes from the creative process of the campaign
The creative process behind the campaign was a dynamic journey filled with unique insights and personal anecdotes from the team. Ranveer, despite not being a morning person, had an interesting pre-shoot ritual of plunging his face into cool water. This ritual not only awakened his spirit but also energized and restored his senses to full power capacity, setting a vibrant tone for the day’s work.
Interestingly, Vidur’s coping mechanism for stress involved veiling it behind laughter and jokes. Despite his claims of maintaining composure under pressure, the Master Chow team could discern his underlying anxiety and respond accordingly, showcasing the delicate balance between humor and tension in creative endeavors.
Furthermore, the co-founders shared their personal and economic incentives behind the collaboration between Ranveer and Vidur, providing valuable insights into the motivations driving the partnership. Ranveer’s reflections on his childhood experiences, from the dual nature of the bowling pin to the cherished memories of his grandmother’s traditional delicacy, Choori, added a nostalgic touch to the creative process, infusing it with personal significance.
Brand’s revelation about the long-standing idea to cast Ranveer as the ambassador for MasterChow offered a glimpse into the strategic planning and foresight that shaped the campaign. This blend of personal anecdotes, strategic insights, and collaborative dynamics underscored the authenticity and depth of the campaign’s creative process, resulting in a compelling and resonant narrative.
On MasterChow ensuring the quality and freshness of its ingredients, especially considering the ready-to-cook nature of its products
Ensuring the quality and freshness of our ingredients is a top priority at MasterChow, especially considering the ready-to-cook nature of our products. We maintain rigorous sourcing practices and quality control measures to select the finest ingredients that meet our strict standards. Additionally, our state-of-the-art facilities and production processes are designed to preserve the integrity of the ingredients, ensuring that every MasterChow product delivers superior taste and freshness to our customers.
Following this campaign, consumers can expect MasterChow to continue innovating and expanding our product offerings to cater to evolving culinary trends and preferences.
Our long-term goal is to establish MasterChow as the undisputed leader in authentic Indian Chinese or Asli cuisine, offering a diverse range of high-quality products that redefine the culinary landscape in India and beyond.
Chef Ranveer Brar:
On the growing trend of infusing Chinese flavors into various Indian recipes, including street foods
The fusion of Chinese flavors into Indian street food isn’t just a trend—it’s a full-blown flavor revolution. It’s like a symphony of tastes, where every dish sings a melody of spices and seasonings from both lands, creating a harmonious culinary experience that’s nothing short of magical. This culinary alchemy has its roots in history, tracing back over 200 years when Chinese immigrants brought their culinary techniques to India, resulting in the birth of Indo-Chinese cuisine. Today, dishes like schezwan dosa and chilli chicken epitomize this delicious fusion, showcasing the vibrant exchange between two rich culinary traditions.It’s like taking your taste buds on a whirlwind tour of the bustling streets of Mumbai or Kolkata, where every corner offers a new and exciting flavor adventure.
On your approach towards balancing innovation and tradition in your culinary creations
Balancing innovation and tradition is at the core of my culinary philosophy. While I enjoy experimenting with new ingredients and techniques, I always anchor my creations in the timeless traditions and authentic flavors of Indian cuisine. This approach ensures that every dish resonates with a sense of familiarity while also delivering a unique and memorable culinary experience.
On the inspiration behind your creativity in cooking, and where do you find ideas for your new recipes and concepts
My creativity in cooking is fueled by a multitude of inspirations, ranging from childhood memories and personal experiences to travel and cultural exploration. I draw inspiration from the ingredients themselves, as well as the stories and traditions that surround them, to create dishes that tell a compelling culinary narrative and evoke a sense of nostalgia and delight.
On the role that social media plays in shaping modern food culture, and navigating its influence as a chef and influencer
Social media plays a significant role in shaping modern food culture, offering a platform for chefs and food enthusiasts to connect, share, and discover new culinary trends and experiences. As a chef and influencer, I embrace social media as a powerful tool for sharing my passion for food, engaging with my audience, and inspiring others to explore the diverse world of cuisine. However, I also recognise the responsibility that comes with this influence and strive to promote authenticity, diversity, and mindful eating practices in today’s digital landscape.
