ITV

Category: Brands

  • Chandrika Raamz marks a decade of success

    Chandrika Raamz marks a decade of success

    Mumbai: Chandrika Raamz, the leading luxury menswear brand helmed by visionary designers Raamz and Chandrika, celebrates a decade of sartorial excellence. Over the past ten years, Raamz has cultivated an impressive portfolio, garnering a loyal clientele that includes A-list celebrities like Mahesh Babu, Allu Arjun, Ramcharan, Junior NTR, and Dulquer Salmaan, alongside renowned figures like the KCR family and also worked legendary actors like Rajnikanth, Chiranjeevi, Nagarjuna, and Balakrishna.

    Raamz’s and Chandrika’s dedication is further reflected in the brand’s recent summer collection, “Swinging City.” This playful collection, featuring bold colors like red, black, and white, showcases Raamz’s ability to seamlessly blend traditional with contemporary flair.

    Their designs have not only graced the esteemed Lakme Fashion Week runway twice but have also redefined luxury menswear in India. Chandrika Raamz caters to the discerning gentleman, offering a meticulously crafted selection of menswear that transcends fleeting trends. The brand boasts a comprehensive collection, including Dhoti Sets, Kurta Sets, Jodhpuri Sets, Shirt Sets, Sherwanis, Indo-Western pieces, and Jacket Sets. Each garment is a testament to Raamz and Chandrika’s unwavering commitment to quality and intricate design, resulting in timeless sophistication. For the younger generation, Raamz Jr., a dedicated line for boys, offers exquisite Kurta Sets, ensuring that fathers and sons can experience the Chandrika Raamz legacy together.

    Raamz and Chandrika’s dedication extends beyond flawless tailoring. Chandrika Raamz is a brand built on a foundation of unwavering dedication. Through sheer hard work, unwavering consistency, and countless sacrifices, both of them have established a label that commands respect and admiration within the industry.

  • “At Novamax, we understand the importance of catering to diverse customer segments”: Harshit Aggarwal

    “At Novamax, we understand the importance of catering to diverse customer segments”: Harshit Aggarwal

    Mumbai: Novamax was founded in 2018 by Harshit Aggarwal, with a vision to revolutionise the industry. Headquartered in Noida, the brand has swiftly emerged as a prominent player with a dedicated team of approximately 250 professionals, committed to delivering world-class manufacturing and innovation.

    Novamax recognizes the challenges faced by consumers in accessing cost-effective cooling solutions without compromising on quality. Despite challenges such as weather fluctuations and local market competition, Novamax has demonstrated resilience and adaptability. Their diverse product line, including commercial coolers and dessert coolers, is characterized by environmental friendliness, ease of cleaning, virus resistance, and straightforward installation.

    Indiantelevision.com caught up with Novamax Appliances founder & CEO Harshit Aggarwal, where Aggarwal shared insights regarding the company’s inception, its expansion plans and more…

    Edited excerpts

    On your brand’s evolution since its inception in 2018

    Since our inception in 2018, our brand has undergone a significant transformation. We began our journey by introducing coolers that focus on meeting the needs of a diverse customer base. Over time, we’ve expanded our product line to include more household essentials like mixer grinders, electric heaters, and irons. This expansion has allowed us to reach a larger audience, responding to a variety of household needs and preferences. Our commitment to affordability and quality remains steadfast, as we have also embraced innovation by continuously improving our products with advanced features and technologies. Additionally, our marketing strategies have evolved to create more engaging and personalized experiences for our customers, strengthening our brand presence and fostering deeper connections. Overall, our brand evolution reflects our dedication to meet evolving consumer needs while maintaining our core principles of value, quality, and innovation.

    On strategies you employ to effectively cater to the diverse needs of these customer segments

    At Novamax, we understand the importance of catering to diverse customer segments. Our success in both B2C and B2B markets stems from our commitment to affordability and quality. In the B2C space, we focus on engaging directly with consumers, offering products that meet individual needs while ensuring they remain affordable. This involves employing digital channels for personalized marketing and providing excellent customer service. In the B2B sector, we prioritize building strong partnerships by offering tailored solutions, bulk discounts, and reliable supply chain management. By maintaining a balance between affordability and high-quality products across both segments, we effectively address the distinct needs of our customers while pushing growth for Novamax.

    On In-house research, development, and production contributing to the brand’s success and product differentiation

    Our integrated approach to in-house research, development, and production plays an important role in setting Novamax apart from competitors and driving our success. By managing these essential areas internally,  we have the ability to swiftly respond to market demands and innovate efficiently. This enables us to develop products that are not only superior in quality but also modified to meet the specific needs of our customers. Additionally, by observing the entire production process, we ensure that strict quality control methods are in place, which promotes consumer trust and confidence. This comprehensive strategy generates a culture of continual development and innovation, helping us to stay ahead of the curve and maintain a competitive edge in the market.

    On the brand navigate these challenges weather fluctuations and competition from local players, maintaining its competitive edge in the market

    Navigating the challenges like weather fluctuations and competition from local players demands a multifaceted approach, which Novamax has efficiently mastered. Firstly, our commitment to innovation allows us to develop products resilient to varying weather conditions, ensuring customer satisfaction year-round. Secondly, our emphasis on after-sales service sets us apart, strengthening customer loyalty despite occasional service limitations in certain areas. Additionally, we continuously analyze market trends to stay ahead of local competitors, leveraging our strong distribution network and strategic partnerships. By prioritizing customer needs, investing in innovation, and adapting to market dynamics, Novamax maintains its competitive edge and stays stronger in the face of challenges. This comprehensive strategy not only improves our market position but also supports our reputation as a reliable and customer-centric brand.

    On the brand adapting to overcome adversity during COVID-19 pandemic period

    Despite the challenges of the COVID-19 pandemic, Novamax responded with resilience and innovation, adapting smoothly to the changing landscape. Firstly, we prioritized the safety of our employees by implementing remote work and strong health protocols in our production facilities. Second, in response to the shift in consumer behavior, we have increased our digital presence by expanding online sales channels and providing virtual customer service. Also, we expanded our product portfolio to match changing market expectations by incorporating sanitized products beside our cooling solutions. Following the pandemic, our approach focuses on agile supply chain management to provide flexibility to future interruptions, as well as increasing consumer engagement through personalized experiences.

    On the brand plan to maintain its focus on affordability and quality while venturing into new product categories

    As we plan to  venture into new product categories like washing machines and air conditioners, our focus on affordability and quality remains unwavering. Firstly, we leverage our expertise in research and development to ensure that these new offerings meet our rigorous standards for performance and durability without compromising on cost-effectiveness. Secondly, strategic partnerships and streamlined production processes enable us to optimize costs while maintaining high-quality standards. By staying true to our core values of affordability and quality, Novamax aims to establish itself as a trusted brand in this highly competitive market, offering innovative solutions that enhance the lives of our customers.

    On Novamax aims to claim the top spot in the industry within the next three years, And some initiatives implemented to achieve this goal

    Novamax is implementing a number of strategic initiatives to attain the objective of becoming the industry’s leading company within the next three years. First and foremost, we are focusing on constant innovation throughout all product lines, that integrates modern technologies and consumer feedback to create cutting-edge solutions that exceed expectations. Second, we are broadening our market reach with strong marketing efforts and strategic partnerships to increase brand visibility and attract new customers. In addition, we are investing in employee growth and organizational capacities to increase operational efficiency and flexibility. Also, we are prioritizing customer experience, ensuring seamless interactions at every touchpoint to build loyalty and advocacy.

  • House of Vitti India introduces summer’s must-have mules collection

    House of Vitti India introduces summer’s must-have mules collection

    Mumbai: House of Vitti India, renowned for its exceptional craftsmanship in fashion footwear, introduces its latest summer collection. Embracing various hues, the collection features an array of Mules, Juttis, and Kolhapuris, showcasing a blend of tradition, innovation, and comfort. This launch marks yet another stride in House of Vitti India’s commitment to redefining footwear aesthetics.

    Following the remarkable response from their customers, and in answer to their demand, House of Vitti India is delighted to introduce its latest collection. Building on the success of previous launches, the brand unveils its mules collection, featuring a diverse range of meticulously crafted footwear options. From timeless black duets exuding sophistication to intricately designed pastel-coloured treasures, each pair reflects the uniqueness of the brand. The collection features a vibrant palette such as the Silk Safari with captivating silver and gold tiger stripe embroidery, and the charming Pastel Panache adorned with delicate glass beads detailing.

    In the brand’s commitment to sustainability, the mules feature PU soles, making them durable and vegan-friendly. The incorporation of suede lining ensures ultimate relaxation and the perfect fit, catering to the needs of conscious consumers.

    Speaking about the newly launched summer collection, House of Vitti India founder Charru Sharrma stated, “Drawing upon the latest trends and customer feedback, we’ve thoughtfully curated this collection of mules with the utmost attention to detail. Designed to seamlessly enhance your summer ensembles, this collection embodies a perfect balance of style and comfort, we recognize the significance of blending fashion with practicality, and our Mules collection exemplifies this dedication.”

    The collection offers a range starting from 5000 and going up to 7000.

  • XYST Nature & Science Skin Care unveils new brand logo and packaging

    XYST Nature & Science Skin Care unveils new brand logo and packaging

    Mumbai: XYST Nature & Science Skin Care, the 100 per cent vegan, cruelty-free and safe skincare brand, proudly unveils its new brand logo, ensuring the company’s sustainable transformation. The new logo is part of XYST’s strategic rebranding efforts to become India’s #1 premium and affordable skincare brand and bolster its position in the industry by fostering a meaningful connection with its consumers.

    The rebranding initiatives are part of XYST’s expansion plans, as it aims to reach 100 crore revenue in the next three years. The aspiration is driven by XYST’s unique value proposition as a derma-certified skincare brand, which has conducted detailed studies and tests on 12 females and males each, for eight days. While the benchmark irritation factor has been set at 0.5 per cent in India, XYST products have garnered a superior score of 0.03 per cent, which has been labelled on each product.

    XYST Nature & Science Skin Care co-founder Gunjan Agarwal explained the rebranding efforts, by saying, “XYST is synonymous with premium organic products backed by science, and has gathered immense popularity for offering premium products in a pocket-friendly manner. Our new logo and rebranding initiative underlines the values that drive our mission to offer superior and safe products to millions of consumers, helping them to keep on their skincare routines. We are hoping to penetrate more geographies in the country, while keeping our natural roots intact and being dedicated to deliver 100 per cent vegan, cruelty-free, FDA-approved and derma-certified products to our consumers.”

    The new logo highlights XYST’s strategic shift to enhance its connection with its vast community of consumers, irrespective of age and gender while reaching out to more individuals across India to drive business growth. In line with its vision to become the country’s top skincare brand with premium yet affordable products, the recently concluded rebranding effort has emphasised reinforcing its brand identity while highlighting its values to potential consumers. The newly unveiled logo dons a monochrome Sacramento (dark green), with subtle and meticulous attention in fonts, reminiscent of a tree trunk, symbolising the brand’s nature-friendly theme, and commitment to creating toxin-free products with unique nature-forward ingredients like Cica and Hemp.

    The brand is actively working to launch a new set of hair care solution ranges by the next quarter after popular demand and strategic hirings are also in the pipeline. The rebranding efforts also come ahead of expansion plans across national borders, with XYST becoming synonymous with skincare routines in domestic and international markets. Additionally, the brand has also overhauled its digital marketplaces and its website, from premium product designs and labels to premium imagery, videos and mono carton brandings.

    XYST Skincare is a distinct presence in a particularly crowded domain with its eccentric blend of cost-effectiveness, efficiency, ethical practices and inclusivity. Their commitment to offer premium, result-oriented products has established the brand as one to watch out for in a dynamic sphere, driven by excellence and innovation.

  • Transforming e-commerce: Two99’s winning formula for FMCG, Apparel, and skincare brands in the Gen Z Era

    Transforming e-commerce: Two99’s winning formula for FMCG, Apparel, and skincare brands in the Gen Z Era

    Mumbai: In a remarkable showcase of digital marketing expertise, Team Two99 has once again demonstrated its unparalleled ability to connect with the dynamic and ever-evolving Gen Z audience. Over the last two quarters, the agency has masterfully curated content engines and reshaped brand perceptions for its clients in the FMCG, clothing, and skincare categories. Leveraging their deep understanding of Gen Z, cutting-edge technology, and vertical storytelling, Two99 has propelled each of its clients to new heights of success.

    The impact of Two99’s innovative strategies is evident in the impressive results achieved by their clients in Q3 and Q4. Over a dozen brands experienced a significant increase in brand searches, leading to a reduction in Customer Acquisition Cost (CAC) on their websites. Moreover, these brands enjoyed a multiplication of Return on Ad Spend (ROAS) on popular marketplaces like Amazon and Myntra, a testament to Two99’s ability to optimize digital presence and drive sales across multiple platforms.

    The FMCG industry in India, valued at approximately $110 billion in 2020, is expected to grow at a CAGR of 14.9% to reach $220 billion by 2025. In this competitive landscape, Two99’s clients have managed to stand out and capture the attention of the coveted Gen Z demographic, known for its discerning tastes and preference for authentic, relatable content.

    Similarly, the Indian clothing and apparel market, expected to reach $350 billion by 2030, has seen a shift towards online shopping, with consumers seeking unique and personalized experiences. Two99’s clients in this sector have successfully tapped into this trend, offering exclusive online product ranges that resonate with the younger audience’s desire for individuality and style.

    The skincare industry in India is not far behind, with a projected growth rate of 8.22% between 2021 and 2025, reaching a market volume of $2.7 billion. Two99’s expertise in understanding consumer behavior and preferences has enabled its skincare clients to tailor their offerings and marketing strategies, resulting in increased brand visibility and customer engagement.

    Additionally, Team Two99’s strategic interventions have not only boosted short-term metrics but have also laid the foundation for long-term brand growth and loyalty. By aligning with the values and aspirations of Gen Z, these brands have positioned themselves as frontrunners in their respective industries, poised for continued success in the digital age.

    The author of this article is Two99 CEO Agham Chaudhary.

  • Farmley goes 100 per cent palm oil-free across its product range

    Farmley goes 100 per cent palm oil-free across its product range

    Mumbai: Marking a significant step towards healthier and more sustainable snacking options for consumers, Farmley, a wholesome snacking specialist, has announced its transition to becoming completely palm oil-free.

    Backed by extensive research and development, Farmley, with a yearlong mission of phasing out palm oil with healthier alternatives like olive oil, ghee or zero-oil across its entire range of products, has further solidified its commitment to redefining healthy snacking for its consumers. Palm oil, a commonly used vegetable oil, has raised environmental and health concerns due to its high saturated fat content. In an industry where the development and sale of blended palm oil is the norm – which includes 80-90 per cent of palm oil and only 10-20 per cent olive oil – Farmley is one of the first brands that is 100 per cent palm oil-free.

    While creating a completely palm oil-free product range, Farmley has launched  the “Palms Off Palm Oil” campaign, to raise awareness among consumers about the harmful effects of palm oil on health. It also aims to educate consumers about the negative impacts of palm oil production on the ecology, as it contributes to deforestation, destruction of wildlife habitats and climate change.

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Farmley (@farmleyin)

    Expressing his delight in steering the transition to 100 per cent Palm oil-free products, Farmley co-founder Akash Sharma said, “At Farmley, prioritising the well-being and satisfaction of our consumers stands at the forefront of our mission. We began our journey 6 months ago to go completely palm oil free when a few of our  customers expressed resentment towards our products being made in palm oil during our regular customer feedback surveys. Customer feedback is not just a suggestion box for us; it’s a guiding light that impacts our business decisions. We are happy to be among the first to transition our entire range of products to being completely palm oil free by replacing it with zero-oil, olive oil, or ghee. While this move will cater to the health of the nation, from a business perspective, it will provide us a first-mover advantage into an emerging F&B segment, which focuses on food quality and health. As we continue to innovate and improve, we remain committed to providing snacks that are not only delicious but also mindful of our planet and its inhabitants.”

    A study published in the National Library of Medicine reveals that palm oil is used in almost half of the most commonly consumed food and consumer items, including popular snacks. Composed of 50 per  saturated fatty acid, it increases LDL or ‘bad’ cholesterol levels in the bloodstream, increasing the unhealthy fat content in the human body while elevating the risk of cardiovascular diseases in people.

    Farmley’s range of wholesome snacks is available on online commerce platforms including Amazon, Flipkart, Blinkit, Zepto and Instamart, along with retail stores near you.

  • Harshita Gupta launches her clothing line – Chikankari Hues

    Harshita Gupta launches her clothing line – Chikankari Hues

    Mumbai: Social media star and content creator Harshita Gupta, is on a mission to make every stride a style statement with the launch of her label Chikankari Hues in collaboration with her husband, Shrey Chhabra. Launched on 13 May, Chikankari Hues confirms a modern makeover to the traditional Mughal-era embroidery style from Lucknow, unveiling unique styles. The label has launched in forty-plus styles and is available in a wide variety of colours promising to entice women of all age groups.

    Speaking about her newly launched venture, Chikankari Hues founder Harshita Gupta said, “There are two solid reasons why I founded the label: One is purely for my undying love for Chikankari since my roots belong to Lucknow. Fun fact – my husband and I wore an ensemble with Chikankari on the day of our wedding and so the craft certainly holds a special spot in our hearts. Secondly, to create a one-stop destination where true connoisseurs of Chikankari can make a purchase, as the label is experimenting with the craft like never before, keeping master craftsmen busy at work and ensuring the continuation of this rich legacy (supposedly dating back to Nur Jahan) in-lieu of justifiable wages for the beautiful work that they create.”

    Born in Lucknow, Harshita began her career as an RJ at an established radio station. After the advent of digital media, she found solace in content creation, which eventually became a full-time career. Today, Harshita has garnered millions of followers across social media platforms. In 2023, she was featured in the Forbes list of the top 100 digital stars of India.

    Chikankari has become an integral part of India’s heritage that was introduced by the Persian and Turkish rulers. However, the Nawabs of Awadh became the patrons of the craft, and today the embroidery has achieved a geographical indication (GI) tag, making it a globally renowned textile craft. All the products from ‘Chikankari Hues’ are now available on the website (https://chikankarihues.com/collections/all), along with an Instagram page (https://www.instagram.com/chikankarihues/) and will be in the price range of Rs 25,00 to 10,000.

  • “We prioritise eco-friendly materials for sustainable fashion”: KAZO’s Siddhant Aggarwal

    “We prioritise eco-friendly materials for sustainable fashion”: KAZO’s Siddhant Aggarwal

    Mumbai: Women’s fashion around the world is witnessing a significant evolution, spurred by a blend of innovation, sustainability, and customer-centricity. KAZO, a leading women’s fashion brand in Delhi, epitomises this dynamic shift with its fusion of international trends, affordability, and practicality.

    From the ongoing ‘Flower Power Campaign’ celebrating modern women to the brand’s commitment to sustainability and personalised shopping experiences, KAZO continues to redefine the fashion landscape, catering to the diverse needs of today’s fashion-forward women.

    Indiantelevision.com in conversation with KAZO director of operations Siddhant Aggarwal delved into their stand out aspect, their retail operations, strategies, their ongoing ‘Flower Power’ campaign and more…

    Edited Excerpts:

    On KAZO differentiating itself from it competitors

    KAZO distinguishes itself from competitors through a meticulously crafted blend of innovation, quality, and customer-centricity. Our commitment to innovation sets us apart. We continuously invest in research and development, ensuring our products feature cutting-edge designs, innovative prints, and trendy elements. By staying ahead of industry trends, we not only meet but exceed customer expectations, establishing KAZO as a trendsetter in the market.

    Furthermore, quality is ingrained in every facet of our operations. From sourcing high-quality raw materials to manufacturing processes, we adhere to rigorous quality control standards. This unwavering commitment to excellence ensures that each product bearing the KAZO name embodies superior craftsmanship and durability, fostering trust and loyalty among our target customers.

    On approaching operations and strategising at KAZO to ensure the brand’s continued success

    Strategic planning is at the core of our operations. We conduct comprehensive market analyses and competitor assessments to identify emerging trends and opportunities. Through cross-functional team collaborations, we formulate robust strategies that capitalize on market dynamics while mitigating risks. These strategies encompass product development, marketing initiatives, and expansion plans, all aligned with our overarching business objectives.

    Furthermore, we prioritise innovation as a cornerstone of our strategic approach. By fostering a culture of creativity and continuous improvement, we encourage our teams to explore new ideas and solutions. This commitment to innovation enables us to stay ahead of the curve, introducing groundbreaking products and experiences that resonate with our target audience.

    On KAZO managing its retail operations both online and offline to cater to diverse customer preferences

    At KAZO, our retail strategy seamlessly integrates both physical and digital channels to cater to diverse customer base. We prioritize consistency across touchpoints, ensuring a uniform brand experience regardless of the platform chosen by our customers. This entails synchronized inventory management, pricing parity, and cohesive branding elements across all channels.

    By leveraging data-driven insights, we tailor our offerings and marketing initiatives to align with customer behaviors and preferences. Furthermore, to ensure consistency and availability of products across channels, KAZO implements integrated inventory management system, Onebeat.

    KAZO fosters meaningful connections with its diverse customer base through proactive engagement initiatives. This includes social media interactions, loyalty programs, innovative online campaigns, and in-store events designed to resonate with different segments of the target audience.

    On the ongoing ‘Flower Power Campaign’ and KAZO’s execution of this on-ground activation; and the impact that you anticipate it will have on brand engagement and sales

    The ongoing ‘Flower Power Campaign’ by KAZO transcends being a mere showcase of exquisite prints and vibrant blooms; it’s a heartfelt celebration of today’s modern women—those who radiate confidence, elegance, and grace. With models walking through bustling mall pathways, each carrying an exquisite KAZO tote bag brimming with flower bouquets, it’s not just about handing flowers; it’s about offering a moment of joy, a token of appreciation for the multifaceted woman. The aim is to make every woman feel valued, celebrated, and empowered when they walk through our doors, recognizing that true style isn’t just about what you wear; it’s about how you feel when you wear it.

    The campaign has received accolades from diverse audiences for its uniqueness and innovation. Having successfully executed the event in two malls where our stores are located, we are excited to expand and showcase this campaign in more areas nationwide, anticipating a significant impact on brand engagement and sales as we continue to connect with our audience on a deeper level.

    On KAZO maintaining a balance between affordability, sustainability, and practicality while offering a fusion of international trends to Indian women

    At KAZO, maintaining a delicate balance between affordability, sustainability, and practicality while infusing international trends into our offerings for Indian women is paramount. With a customer-centric approach, our designs are meticulously tailored to meet the diverse preferences of our customers. While we remain abreast of global fashion trends, we continuously introduce new product ranges, absorbing associated costs to ensure added value for our customers without compromising quality or affordability.

    Emphasizing our commitment to sustainability, we prioritize inclusion of eco-friendly materials such as BCI cotton, recycled polyester, and natural fabrics, further minimizing our environmental footprint. By integrating recycled materials into our designs, we actively contribute to resource conservation and waste reduction, underscoring our dedication to both style and sustainability.

    KAZO also understands that practicality is key for everyday and occasion wear. While staying on-trend, we design clothing that is comfortable, functional, and suitable for diverse occasions. Be it for work, social scenes or glamorous evenings, our versatile pieces can be easily styled for different settings, ensuring proper sizing and fit.

    On the unique challenges and opportunities that KAZO encounters while catering to the modern Indian woman’s fashion needs

    Challenges

    ●    Rapid shifts in fashion preferences and evolving shopping habits require constant adaptation to meet changing consumer demands.

    ●    By competing with a multitude of fashion brands in India’s competitive market, this demands unique differentiation strategies to carve out a distinctive niche.

    ●    Ensuring environmentally responsible production practices while maintaining affordability poses logistical and cost challenges for KAZO.

    ●    Addressing the diverse fashion preferences across different regions of India requires tailored marketing and product offerings to effectively reach target audiences.

    Opportunities

    ●    With a brand ambassador onboard, there is an opportunity to leverage their influence and reach to enhance brand visibility and credibility.

    ●    Implementing data-driven personalisation across online platforms, seamlessly integrating loyalty programs, CRM, and exclusive offers to enhance the in-store experience and build long-lasting customer relationships.

    ●    Leveraging sustainability, including eco-friendly materials, ethical production, and circular fashion practices, aligns with current consumer preferences and can set KAZO apart in the international market.

    ●    Offering personalized shopping experiences and customizable products can enhance customer satisfaction and loyalty, setting KAZO apart in the market and fostering deeper connections with consumers.

    On the emerging women’s fashion trends that you foresee, shaping the industry in the upcoming seasons

    1.   As Gen Z consumers are taking center stage, the demand for their preferences is on the rise which focuses on prioritizing comfort, lightweight and breathable fabrics, and durable, premium-quality clothing.

    2.   The pandemic highlighted the importance of local businesses and production. Some consumers are prioritizing locally-made and sustainable products, creating opportunities for homegrown fashion brands like KAZO.

    3.   Circular fashion practices, including recycling and upcycling, are becoming more prominent as sustainability takes center stage.

    4.   The adoption of eco-friendly materials, ethical production practices, and transparent supply chains becomes pivotal in satisfying consumer expectations for conscious clothing.

    5.   AI-powered personalisation will enhance the shopping experience, offering tailored recommendations and improving customer satisfaction.

  • Terribly Tiny Tales and Haier India launch ‘Mothership2.0’

    Terribly Tiny Tales and Haier India launch ‘Mothership2.0’

    Mumbai – Terribly Tiny Tales (TTT), the beloved storytelling platform, has joined forces with Haier Appliances India, the No.1 global major appliances brand for 15 consecutive years, to launch the second season of its highly anticipated Mother’s Day IP – Mothership. This year’s campaign celebrates the ever- evolving bond between mothers and their children. From ‘Situationships’ to ‘BFF Goals’, Mothership2.0

    is a youthful, fun and relatable campaign through which both brands highlight the story of how mothers constantly evolve and adapt to make sure their family’s ever need is fulfilled.

    Diving into the heartwarming journey of motherhood, Mothership Season 2, celebrates how mothers adapt and grow alongside their families, facing life’s challenges with love, empathy, and a sprinkle of humor. At the core of the campaign is an Instagram film featuring Rukhsar Rehman and Devishi Madaan as a modern-day mother-daughter duo. Together, they navigate life’s twists & turns, empowering each other along the way. The film poignantly illustrates a mother’s instinct to anticipate her children’s needs, mirroring Haier’s diverse range of appliances, always ready to meet consumers’ demands. In essence, the film showcases the special bond shared between a mother and her daughter, accentuating the everyday moments made smoother with Haier’s innovative products.

    TTT founder Anuj Gosalia expressed his excitement about the collaboration, stating, “Mothership has become a beloved IP for our women-first community, and we are thrilled to partner with Haier for Season 2. This campaign is a testament to the incredible bond between mothers and their children, and how it continues to evolve in today’s fast-paced world. We believe Haier India is the perfect partner to help us showcase how technology can support and strengthen these relationships.”

    Haier Appliances India director – Head of Marketing Priyanka Seth said ” At Haier, we cherish the sacred bond between mothers & their children. We believe that for children, mothers are more than just guardians; they are confidants, companions, the guiding light that illuminates every moment with love and tenderness. With our association with Terribly Tiny Tales we crafted the heart touching film for our consumers that talks about how every family is unique, so are our appliances—crafted with precision and innovation to cater to the diverse needs of modern families. Like a mother’s love, our appliances evolve and adapt, seamlessly integrating into the rhythm of family life, making every moment in the kitchen a celebration of love, laughter, and togetherness.