ITV

Category: Brands

  • Ceuticoz promotes Arvin Mondal to head of marketing as global push accelerates

    Ceuticoz promotes Arvin Mondal to head of marketing as global push accelerates

    MUMBAI: Ceuticoz is gearing up for a growth spurt. The medical-grade skincare brand has promoted Arvin Mondal to head of marketing, tasking him with building a global footprint as the company chases revenues of Rs 150-200 crore by financial year 2029-30—a compound annual growth rate of 30-35 per cent.

    Mondal, who previously steered the brand’s international expansion, will oversee marketing across retail and e-commerce whilst leading regional campaigns in Britain, the European Union, the Gulf Cooperation Council states and south-east Asia. His brief: turn a dermatologist-trusted label into a household name.

    Ceuticoz projects revenues of Rs 50 crore in FY 2025-26, up from a record monthly turnover of Rs 4 crore in November-December 2024. The brand already operates in over 10 countries, including Canada, Kenya and South Africa. America, the United Arab Emirates and Saudi Arabia are next on the list, with a target of 25-plus markets by 2030.

    “Arvin has played a vital role in the company’s international expansion,” says managing director Sukhbir Singh Chimni. “His new role allows him to craft our brand’s story as we move towards becoming a globally acclaimed skincare brand, driven by science and authenticity.”

    Founded in 2005, Ceuticoz positions itself as evidence-based and clinically proven—skincare that doctors recommend rather than influencers hawk.

    Whether that pitch resonates beyond dermatology clinics will determine if Mondal’s targets are ambitious or merely optimistic. Either way, he’s got skin in the game.

  • Nexus Select Malls recruits Ayushmann Khurrana to sell emotional decluttering this Diwali

    Nexus Select Malls recruits Ayushmann Khurrana to sell emotional decluttering this Diwali

    MUMBAI: Nexus Select Malls is betting that guilt sells better than glitter. The mall operator has roped in Hindi cinema actor Ayushmann Khurrana for a Diwali campaign urging Indians to declutter their emotional baggage alongside their homes—and then head to the shops to celebrate.

    The digital film, Declutter Wali Diwali, wraps a shopping pitch in feel-good messaging. “Adhure vaade, ankahee baatein, pending apologies iss Diwali, emotional space bhi declutter karo, aur apno ke liye dil mein jagah banao,” Khurrana intones against a backdrop of festive lights. Roughly translated: sort out your unfinished business, make space for loved ones, and—conveniently—do it at Nexus.

    “Our idea was to go beyond traditional festive advertising and tap into what the season truly stands for: togetherness, reflection and genuine joy,” says Nexus Select Malls chief marketing officer  Nishank Joshi.

    The campaign’s sign-off is less subtle: “Asli Happyness sirf yahan hai, at Nexus Select Malls.”

    The film will run across digital and social platforms throughout October, backed by on-ground activations at 19 malls across 15 cities. It arrives as India enters peak shopping season, with Diwali serving as the year’s biggest retail moment.

    Whether consumers buy the emotional angle or just the merchandise remains to be seen. Either way, Nexus is counting on footfall—reconciled or otherwise.

  • Steve Madden taps Shanaya Kapoor as first India brand ambassador

    Steve Madden taps Shanaya Kapoor as first India brand ambassador

    MUMBAI: Steve Madden is rolling the dice on Hindi cinema’s next generation. The American footwear and accessories brand has named actress Shanaya Kapoor as its first-ever brand ambassador in India, marking a calculated bet on youth appeal as it deepens its retail footprint across the subcontinent.

    Kapoor, whose style straddles contemporary trends and accessible glamour, will front the brand’s autumn-winter 2025 and spring-summer 2026 campaigns. The partnership, brokered through Reliance Brands, aims to position Steve Madden’s shoes and handbags as tools of self-expression for a generation that treats fashion as identity.

    “Steve Madden has always been a go-to brand for me—it’s where I find pieces that are both fashion-forward and incredibly versatile,” says Kapoor. “I am honoured to be their first brand ambassador in India.”

    The announcement arrives alongside the brand’s latest campaign, Step Into Your Story, which pitches its products as declarations of individuality rather than mere accessories. It’s standard-issue empowerment marketing, but Steve Madden reckons India’s fashion-conscious youth will buy it—literally.

    Reliance Brands, which operates over 1,590 stores across India, is banking on Kapoor’s reach to crack a market where aspiration meets affordability. Steve Madden already sits in its sprawling portfolio alongside Burberry, Versace and Tiffany & Co.

    For Kapoor, it’s another rung on the ladder. For Steve Madden, it’s a wager that star power still shifts product. Time will tell if the shoes fit.

  • Cars24 turns Zomato delivery bags into mobile adverts across Bengaluru

    Cars24 turns Zomato delivery bags into mobile adverts across Bengaluru

    BENGALURU: Bengaluru’s gridlock has found a new purpose. Cars24, the used-car platform, has plastered its branding across thousands of Zomato delivery bags, turning food couriers into roving billboards. The logic is simple: if the city won’t move, let the marketing do the moving.

    The partnership transforms everyday delivery bags into brand real estate. With Zomato’s army of riders weaving through traffic and queuing at signals, Cars24 reckons it’s found a captive audience where traditional out-of-home advertising stands still.

    “OOH is great. But MOH—moving out of home—is better,” says Cars24 head of creative, content and communication Prachi Sharma. “We had one simple idea: take the brand to the streets in a city that is constantly moving.”

    The company frames this as part of a broader hunt for unconventional brand surfaces. Delivery bags today, something else tomorrow. For now, Cars24 is treating the exercise as an experiment, promising to share learnings and impact data once the campaign wraps.

    It’s marketing that moves with the traffic—and in Bengaluru, that means it moves very slowly indeed. Which, for advertisers, may be precisely the point.

    Second-hand car platform tests “moving OOH”  as traffic-choked city becomes captive audience

     

  • Papa Johns slices into India with Bengaluru launch

    Papa Johns slices into India with Bengaluru launch

    MUMBAI: Bengaluru is getting a taste of international flavour as Papa Johns makes its Indian debut with four restaurants in Indiranagar, Hennur, Electronic City, and Sarjapur Road. Operated by PJP Foods India Private Limited, the launch brings the brand’s iconic promise of “Better ingredients. Better pizza.” to local diners, featuring a Bengaluru-exclusive ghee roast pizza.

    Speaking on the launch, PJP Investments group – group CEO Tapan Vaidya said, “This is a proud moment as we deliver the Papa Johns experience to Indian customers. Our pizzas are crafted with fresh, never-frozen dough and premium toppings. Bengaluru is the perfect city to start this journey, and we look forward to expanding rapidly across the country.”

    Papa Johns chief financial officer & executive vice president Ravi Thanawala added, “Opening our first restaurant and quality control center in Bengaluru sets a strong foundation for long-term growth and ensures the highest standards of quality and service that define our brand.”

    The brand’s entry blends global favourites with local innovation. Each pizza is made with fresh dough, real mozzarella, and vine-ripened tomato sauce, staying true to its international recipes. The ghee roast pizza, available in chicken and paneer variants, infuses south Indian spices with indulgent ghee, creating a distinct local twist.

    Pulsar Capital & Ambrosia QSR managing partner Vish Narain said, “Our goal is to provide excellent quality pizzas at affordable prices while appealing to India’s diverse palate.”

    All Bengaluru outlets will be supported by a centralised Quality Control Center in Hennur to maintain consistent freshness. Customers can enjoy dine-in, takeaway, and digital ordering through the app and website, with delivery services coming soon.

    With this launch, Papa Johns India signals the start of an ambitious expansion, bringing premium-quality pizzas to a growing market hungry for global flavours and local twists.

  • Sanjay Dutt sparks digital push with Getepay’s Vega

    Sanjay Dutt sparks digital push with Getepay’s Vega

    MUMBAI: He’s known for power-packed performances, now Sanjay Dutt is helping power Digital Bharat. The Hindi cinema icon unveiled Vega, an indigenously built payment switch by Getepay, at an event in Mumbai, joining forces with Getepay founder and managing director Pravin Sharma, to celebrate a major stride in India’s fintech innovation.

    Headquartered in Jaipur, Getepay is a payment aggregator on a mission to make digital transactions simpler, faster, and more inclusive. Its latest creation, Vega, is a certified next-generation payment switch designed to serve banks, fintechs, and merchants with seamless scalability and security. Built on a microservices-based architecture, Vega promises lightning-fast processing, real-time settlements, automated reconciliation, and intelligent merchant management, all crafted in India, for India.

    Speaking at the launch, Sanjay Dutt said, “I’ve always believed in backing things that are real, solid, and made with heart, and that’s exactly what Vega is. This is about more than technology; it’s about giving every entrepreneur, from a street vendor to a shop owner, the confidence to go digital. That’s the Bharat I want to cheer for.”

    Pravin Sharma added, “Vega is not just a technological leap, it’s a bridge for millions of small entrepreneurs powering India’s economy. With Vega, we’re simplifying digital payments while enabling every corner of India to participate confidently in the digital revolution.”

    With its regulatory-compliant, future-ready design, Vega ensures secure, uninterrupted payment processing even during high-traffic periods. Its scalable framework allows banks and merchants to modernise swiftly without disrupting business operations.

    Following an 8 million dollars funding round led by Virender Sehwag, alongside Hyderabad Angels, ITI Growth Fund, and DBR Ventures, Getepay continues to strengthen its digital infrastructure, driving financial inclusion and accessibility for businesses of all sizes.

  • Shreyas Iyer Bats for Balance with Bhagavad Gita

    Shreyas Iyer Bats for Balance with Bhagavad Gita

    MUMBAI: He’s known for finding the middle of the bat, now he’s finding the middle path. Indian cricketer Shreyas Iyer has teamed up with Bhagavad Gita for All (BGFA), a fast-growing faith-tech platform founded by entrepreneur Prithviraaj Shetty, to promote mindfulness, focus, and emotional balance through ancient wisdom reimagined for modern lives.

    The collaboration blends the calm of spirituality with the rush of sport, showing how centuries-old teachings can sharpen clarity and resilience under pressure. With the global wellness economy pegged at nearly 6.8 trillion dollars, BGFA is betting on a future where self-awareness and performance go hand in hand.

    Over the past ten months, the platform has seen remarkable growth, over 10,000 books sold and 1 lakh plus app users, as young professionals and students increasingly turn to reflective practices for structure and purpose.

    Speaking on the partnership, Iyer said, “The Bhagavad Gita for All is not just a book; it’s a companion that helps you reflect, stay balanced, and find purpose amidst challenges. It’s beautifully designed and so relevant for today’s generation.”

    The platform’s digital-first approach, including a video-based book, immersive mobile app, and AI companion My Krishna, makes the Gita’s timeless lessons accessible beyond religious boundaries, into leadership, performance, and emotional wellness.

    Founder Prithviraaj Shetty added, “Schools and workplaces teach knowledge and skills, but not wisdom. Shreyas personifies the Gita’s spirit, remaining calm, focused, and balanced through every challenge.”

    Having previously collaborated with Suniel Shetty, Shilpa Shetty, and Vidyut Jammwal, BGFA’s latest partnership positions it at the crossroads of culture, performance, and spirituality, where inner calm meets outer excellence.

  • Torrent Electricals lights up Diwali with tribute to electricians

    Torrent Electricals lights up Diwali with tribute to electricians

    MUMBAI: This Diwali, Torrent Electricals is shining the spotlight on the real heroes behind India’s festival of lights, the electricians who make every celebration glow. With its new campaign, Mitron Ki Diwali, conceptualised by Schbang, the brand moves beyond product talk to deliver a deeply human story of gratitude and connection.

    Set in a relatable middle-class home where last-minute lighting threatens to dim the festive spirit, the film introduces the electrician as more than a technician, he’s the bringer of light, quite literally. Through this everyday narrative, Torrent blends emotional storytelling with brand purpose, standing apart from competitors who focus solely on performance and specs.

    “True progress is built on the shoulders of those who often go unnoticed,” said  Torrent Electricals Limited CEO Sachin Phartiyal. “This campaign is our way of shining a light on electricians, the real enablers of every celebration, every home powered safely, and every moment of joy.”

    The campaign doesn’t stop at film. Torrent is extending its gratitude on-ground through appreciation initiatives for electricians and interactive digital contests designed to engage consumers while reinforcing the brand’s core values of trust and responsibility.

    Targeted at urban and semi-urban families aged 25–45, as well as the electricians, contractors, and retailers within its ecosystem, Mitron Ki Diwali resonates with audiences who value safety, reliability, and heartfelt storytelling.

    “We wanted to shine a light on the electricians themselves, the ones who climb ladders, untangle wires, and quietly make our homes sparkle,” added Schbang  group creative manager Mohammed Sadriwala. “They don’t just fix wires; they make celebrations possible.”

     

  • Zouk packs a punch with a hilarious Diwali twist

    Zouk packs a punch with a hilarious Diwali twist

    MUMBAI: Looks like this Diwali, men are finally unburdening their pockets! Zouk, the proudly Indian and vegan lifestyle brand, has rolled out a witty festive campaign that turns a familiar household joke into a clever gifting idea.

    We’ve all seen it, the brother, husband or father weighed down with everyone else’s keys, phones and lip balms, all because “her outfit doesn’t have pockets.” Zouk’s new film spins this everyday comedy into a relatable story of one man’s lightbulb moment, this Diwali, he gifts Zouk bags to his wife and sister, solving the problem once and for all.

    Full of humour and festive warmth, the campaign gently nudges viewers to see bags not just as accessories but as thoughtful, practical gifts that carry meaning long after the lights go out.

    “The festive season brings families together and with it come those uniquely Indian moments, like men being handed random things to hold,” said Zouk founder Disha Singh. “Our film captures that truth with humour. A Zouk bag doesn’t just solve the ‘no pocket’ problem; it’s a meaningful festive gift.”

    Beyond the film, Zouk has launched The Big Bag Festival, a curated gifting experience featuring festive combos and collaboration-led boxes with Palmonas, Bombay Sweet Shop and Renee Cosmetics. And for the last-minute shopper, Zouk’s products are now just a click away on Swiggy Instamart, Zepto, Blinkit, Flipkart Minutes and Myntra M-now.

    Blending tradition with functionality, Zouk continues to celebrate modern Indian households with its vegan, stylish and thoughtful designs. This Diwali, it seems the smartest gift you can give her, is a little less for him to carry.

  • Bigg Boss Tamil 9 sets screens ablaze on Jiohotstar

    Bigg Boss Tamil 9 sets screens ablaze on Jiohotstar

    MUMBAI: Looks like the Bigg just got bigger! Bigg Boss Tamil Season 9 stormed onto Jiohotstar with a blockbuster opening, clocking an impressive 7.8 crore minutes of cumulative watch time on day one. That’s nearly 1.74 times the reach of its previous season, proof that Tamil Nadu’s favourite reality show still reigns supreme in living rooms across the state.

    Hosted by Vijay Sethupathi for the second consecutive year, the show’s new season has lit up the festive mood, turning October into appointment-viewing season. And this time, fans aren’t just watching, they’re part of the action.

    Jiohotstar has reimagined the Bigg Boss experience with interactive features like a 24 by 7 live chat feed and a buzzing fanzone where viewers can react to every drama-filled twist in real time. Adding a desi digital twist, Meme the Moment lets fans capture and share their favourite on-screen moments instantly, making sure every eyebrow raise and argument lives on beyond the episode.

    Interestingly, nearly 47 per cent of total opening-day viewing came via connected TVs, showing how Tamil audiences increasingly prefer gathering around the big screen for a shared family watch.

    Jiostar head of cluster, entertainment (South) Krishnan Kutty said, “The strong opening reflects how audiences are embracing interactive formats. We’re turning passive viewing into active participation, setting new standards for content and community engagement.”

    With title sponsor Healthy Grocer and brand powerhouses like Asian Paints, Maruti Suzuki and Head & Shoulders joining the line-up, Bigg Boss Tamil 9 has kicked off not just a show but a full-blown celebration of entertainment, technology and fandom.

    After roaring success across Hindi, Malayalam, Telugu and Kannada editions, the Tamil season’s fiery opening cements Jiohotstar’s position as the streaming stage where audiences don’t just watch, they live the drama.