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Category: Brands

  • Election fever on brands: What organisations are doing inline with elections 2024

    Election fever on brands: What organisations are doing inline with elections 2024

    Mumbai: The 2024 Lok Sabha Elections are the central topic of discussion in the country currently. Interestingly it’s not just the political parties or the politicians emphasizing people to practice their democratic right and encourage people to become an active part of electoral discussions but many unconventional brands are taking initiative to start conversations among voters regarding the political landscape.

    Amid increasing concern regarding the election outcome and political environment,  many politicians are turning to astrology. Astroyogi, the leading and country’s first Astro-consultation platform has recorded a 10x increase in enquiries and consultation about the parliamentary elections as compared to the previous cycle of the lok sabha elections. Families of the politicians are turning to astrologers to seek insights into the potential results and the fate of various political candidates. The spike is witnessed in accordance with the increased uncertainty and higher uptake of astrology apps.

    The use of polls to engage the audience on a social discovery app Hunch is capturing the attention of the young population between 18-25 years of age group in the country. The polls are posted on the app by the GenZ users, thereby reflecting the opinion of the larger democratic population of the country by engaging in common exchange of questions like “Who according to you is the most eligible political leader, who should win the elections?”. This community engagement strategy is not only helping in extracting valuable data but is also allowing the people to express, discuss and debate about the political scenario of the country.

    In a strategic move to stay relevant and resonate with the electoral atmosphere, Blinkit, the popular quick-commerce platform, has temporarily rebranded itself as “Inkit”. This change is more than just a playful twist on words; it symbolizes the brand’s commitment to being in tune with the public pulse. By doing so, Blinkit is positioning itself as a brand that supports and encourages civic participation.

    These are the testimony to how brands are creatively leveraging and engaging in the historic event of quinquennial elections to connect with their audiences, and drive conversations.

  • Conscious Chemist partners with GoKwik

    Conscious Chemist partners with GoKwik

    Mumbai: Innovative skincare brand Conscious Chemist has announced its strategic partnership with GoKwik, a leading e-commerce enabler, to optimise the shopper experience and reinforce the brand’s commitment to high-speed, continuous and sustainable growth.

    Conscious Chemist, recognised for its commitment to using clean and sustainable ingredients, has achieved rapid growth after its feature on Shark Tank India, with revenue multiplying four times and website visitors seeing a jump of five times. Conscious Chemist will now focus on deepening its digital D2C footprint by leveraging GoKwik’s tech and data science capabilities to optimise checkout by creating a seamless login experience, prefilling addresses for the shoppers, extensive payment options, and multiple strategic discounts to accelerate revenue growth.

    Within a short span of time, Conscious Chemist is already seeing a surge in order volume by 20 per cent and an uplift in GMV of 88 per cent post-partnership with GoKwik.

    “GoKwik has continued to showcase prowess in helping D2C brands scale expansively with their solutions. We are witnessing a conversion uplift of 42 per cent already on our website post-integration with GoKwik. We are positive that this partnership will mark a significant chapter of the next phase of our growth journey.” said Conscious Chemist founder and CEO Robin Gupta.

    One in three shoppers in India, shop on GoKwik’s network of 1500-plus brands every day, making it the deepest eCommerce shopper network in India. Leveraging this network data capabilities, GoKwik has created full-stack solutions to cater to every issue of eCommerce brands. The solutions have been instrumental in enhancing the ease of online purchases by bypassing login, prefilling addresses, and providing extensive discounts and rewards and best-in-class payment options. GoKwik also uses AI ML capabilities to reduce returns before delivery, owing to cash on delivery orders, a problem unique to the Indian peninsula.

    “Conscious Chemist is a shining example of a brand that resonates with modern consumers who value sustainability, awareness and clean living. They have built a product that shoppers want, and we are now committed to ensuring these products reach shoppers in every part of India. We are delighted to support them in expanding their digital footprint and elevating their growth,” expressed GoKwik co-founder and CEO Chirag Taneja.

    Conscious Chemist recently raised 1Cr in debt from Recur Club to expand its marketing, product research and digital footprint. Partnership with GoKwik is also a move towards enabling their future expansion plans.

    GoKwik houses over 1500 brands eCommerce brands in its network including Lenskart, Neemans, Man Matters, Good Glamm Group, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.

  • Caltex Lubricants signs ace cricketer Ravindra Jadeja as its brand ambassador

    Caltex Lubricants signs ace cricketer Ravindra Jadeja as its brand ambassador

    Mumbai: Caltex Lubricants is pleased to announce the appointment of the ace Indian cricketer, Ravindra Jadeja, as the brand’s ambassador. Through this strategic endorsement, the brand aims to leverage Jadeja’s popularity in the sport of cricket to enhance the visibility of Caltex Lubricants across India, with the brand’s tagline, ‘Caltex Yaani Commitment’.

    Caltex Lubricants is marketed by HPCL in India through the licensing agreement with Chevron Brand International LLC. Caltex’s heritage, global recognition, and cutting-edge technology performance sets it apart as one of the world’s leading oil and gas brands.

    Ravindra Jadeja is known for his exceptional on-field skills and was at the top of his game during the 2023 Cricket World Cup. His unwavering commitment to the game of cricket resonates perfectly with Caltex Lubricants’ promise of superior quality, performance, and reliability. Jadeja will now front a series of marketing campaigns to promote Caltex’s premium products while emphasizing the importance of high-quality lubricants for vehicles and machinery. Caltex Lubricants in India includes Chevron’s proprietary Havoline and Delo branded lubricant products.

    Chevron International Products (IP)general manager, marketing and sales support  Marc Bouchebl said, “We are excited to welcome Ravindra Jadeja as the Caltex Lubricants brand ambassador in India. His passion, dedication for the game and success story align seamlessly with the values the Caltex brand upholds. With his support, we aim to reach a wider audience across India and reinforce Caltex’s position as the all-rounder lubricants provider for our customers.”

    Ravindra Jadeja expressed his enthusiasm about the partnership, stating, “I am excited to be associated with Caltex, a brand that stands for commitment and its all-around abilities. I look forward to build recognition for Caltex Lubricants and their unmatched performance, encouraging consumers to make the right choice for their vehicles.”

  • “Our approach to innovation revolves around our core motto of providing home-cooked meals for all”: Shammi Agarwal

    “Our approach to innovation revolves around our core motto of providing home-cooked meals for all”: Shammi Agarwal

    Mumbai: In a world of dining out and app-driven meals, Pansari Group celebrates the joy of home-cooked goodness. They want their consumers to rediscover the satisfaction of preparing wholesome meals with their quality ingredients. And Embrace the warmth of homemade flavors, fostering a healthier and more connected lifestyle. Pansari Group encourages everyone to savor the pleasure of cooking at home.

    With a product range focused on consumer holistic health and well-being, Pansari Group offers a range of edible oils, specialty rice & flour products, and instant Indian mixes in North India. Founded in 1940, Pansari Group was built on the fundamentals of safe, healthy, and nutritious home-cooked food. From the start, they wanted to make cooking a seamless and easy process for everyone.

    In line with their mission to enhance the home-cooking experience, the company has recently launched an exciting new product line: Pansari Chai and TVOY Green Tea. These products are designed to cater to the evolving tastes and health-conscious preferences of modern consumers. Pansari Chai brings a rich and aromatic tea experience, perfect for those cherished moments of relaxation. Meanwhile, TVOY Green Tea offers a refreshing and healthy beverage option, aligning with the growing trend towards mindful consumption.

    In lieu of this, the company reported a turnover of Rs 1,400 crore in the last fiscal year, with 20 per cent of this revenue coming from exports and the rest from domestic sales. This year, they are aiming even higher, with a projected turnover of Rs 1,700 crore.

    Indiantelevision.com reached out to Pansari Group’s director Shammi Agarwal where he delved more into diversifying its product portfolio and expanding geographically in western and southern India and a lot more….

    Edited excerpts

    On the inspiration behind the recent launch of Pansari Chai and TVOY Green Tea

    The recent launches of Pansari Chai and TVOY Green Tea embody our commitment to innovation and meeting evolving consumer needs. With four distinct varieties, Pansari Chai caters to diverse preferences, showcasing our emphasis on offering choice and quality. Similarly, TVOY Green Tea goes beyond being just a product; it’s a lifestyle choice aligned with growing health consciousness. Offering flavors like Classic, Chamomile, and Kahwa, TVOY combines tradition with wellness, catering to health-conscious consumers seeking indulgence. These launches expand our product range, demonstrating our ability to innovate while staying true to our mission of providing quality and healthy choices to our customers.

    On strategies you employ to ensure successful market penetration in these regions

    In the southern market, where we are already established to some extent, we are doubling down on our efforts by conducting extensive market research. Understanding the local preferences, including factors like packet sizes, and quality expectations. For example, people from South India prefer dust in tea and information like this is crucial for creating our products to meet the demands of this diverse market. We are actively working on refining our packaging to align with the preferences of consumers in the South. This includes not only adjusting packet sizes but also ensuring that our products meet the quality standards that resonate with southern consumers.

    Moreover, we recognize the importance of agility in our approach to regional markets. Each area has its own set of challenges and opportunities, and we are committed to adapting our strategies accordingly. In addition to product refinement, we are also ramping up our retail activities. This includes participating in fairs and B2B events to showcase our offerings and forge valuable partnerships.

    On the company’s impressive financial performance, factors contributing to its growth, and the key objectives for future expansion

    Our financial performance can be attributed to several key factors. Firstly, the productivity of our teams and the efficiency of our operations have played a significant role. We have focused on streamlining processes and using technology to optimize everything from order to dispatch and stock management across our depots nationwide. Embracing tech solutions has pushed our agility and responsiveness, ensuring smooth operations and better customer service. Moving forward, our key objectives for future expansion revolve around continued technological integration and innovation. We aim to further enhance efficiency and scalability by investing in advanced software and systems.

    Additionally, we remain committed to encouraging a culture of continuous improvement, empowering our teams to adapt and excel in an ever-evolving market landscape. By staying at the forefront of technology and operational excellence, we are set for sustained growth and success.

    On discussing the role of innovation within Pansari Group, particularly in developing new products and meeting evolving consumer preferences

    At Pansari Group, innovation is at the heart of our product development strategy. We are constantly evolving to meet the changing consumer preferences. We maintain an open mindset towards trying new products, and with initiatives like the recent launch of TVOY, we showcased our commitment to innovation. In our Horeca segment, we prioritized customer convenience and quality consistency. Innovations in seasoning and syrups, such as our unique chilly goa flavor, set us apart from competitors, demonstrating our dedication to pushing boundaries in taste and variety. While we currently focus on deepening our presence in existing categories, we remain responsive to consumer demands, whether it’s introducing new flavors or adjusting packaging sizes. This agile approach to innovation ensures that we stay ahead in meeting evolving consumer needs and preferences.

    On engaging with consumers to promote the joy of home cooking and encourage a connected lifestyle

    Our approach to innovation revolves around our core motto of providing home-cooked meals for all. We prioritize educating consumers about the health benefits and versatile applications of our products through various activities like our Mother’s Day campaigns. This educational marketing not only promotes our products but also empowers consumers with knowledge about their usage and benefits. We further aim to make our offerings easily accessible and user-friendly, ensuring that consumers understand the convenience and value they offer for home cooking. By emphasizing both promotion and hands-on experiences, we bridge the gap between consumer awareness and product usage, driving engagement and loyalty while meeting evolving preferences in the market.

    On ensuring the quality and sourcing of its ingredients, especially given the emphasis on holistic health and well-being

    Ensuring the quality and sourcing of our ingredients is extremely crucial, especially given our focus on holistic health and well-being. We maintain rigorous standards throughout the procurement process, from sample approval to quality control and assurance at every stage. Our strong checklist and standard operating procedures (SOPs) ensure consistency and excellence in sourcing, production, and final product quality. We conduct parallel sampling to validate the integrity of our ingredients and monitor them throughout the production cycle. Additionally, our dedicated food technologies team oversees these processes, leveraging their expertise to uphold the highest standards of quality and safety. By adhering to stringent norms and investing in expertise and technology, we guarantee that our products not only meet but exceed expectations for purity, nutrition, and overall well-being.

    On sharing any upcoming initiatives or projects that you have in store for the future, particularly in line with its mission and values

    Looking ahead, our primary focus is on strengthening our presence in regions where we’ve already built a solid foundation. We plan to use our existing networks and infrastructure to expand our coverage and deepen our engagement in these markets. For instance, in the Delhi NCR region, where we presently reach 40,000 counters, our ambition is to extend our footprint even further.

    In markets where we’ve established ourselves, our strategy involves intensifying our penetration, nurturing stronger bonds with our current customer base, and optimizing our market share. Meanwhile, in new territories, we’re in the testing phase, meticulously assessing opportunities and understanding customer feedback. These initiatives align with our mission of providing quality products and services while staying attuned to evolving consumer needs and preferences.

  • JBL blurs the line between real and surreal with powerful sound and incredible design

    JBL blurs the line between real and surreal with powerful sound and incredible design

    Mumbai: In a crowded landscape of branded content and commercials, differentiation is one of the biggest differentiating factors. Recognising this, audio giant JBL (from the house of HARMAN) has ingeniously showcased its distinctiveness through a captivating series of mixed-reality videos.

    Designed to create buzz about JBL’s top-of-the-line audio components like Tour One M2 Headphones, PartyBox Ultimate speaker, and Authentics speaker – each video showcases how powerful sound can make anything, and anybody, come alive and dance.

    Conceptualised by Havas Worldwide India, this immersive three-video series transcends conventional marketing approaches by seamlessly blending reality with technology. Iconic landmarks across India served as the canvas for this innovative showcase, offering viewers an unforgettable glimpse into JBL’s unrivalled professional audio capabilities.

    HARMAN India director of integrated marketing Yogesh Nambiar said, “We’re witnessing the growing and well-accepted use of AI, AR and VR in marketing campaigns. As a frontrunner in the audio industry, JBL is always eager to adopt the latest approaches and technologies that showcase the edge that we bring to the table. 2023 witnessed our 3D anamorphic films at various airports across the country which received an overwhelming response from partners and customers alike. This year, we are seeing great response on our mixed reality videos as well. The Authentics series video was no different. Thanks to our partners Havas Worldwide India and the people at Unstitched –  founders Ashvir Khurana & Nikita Ramrakhyani and Yashvi Bothra from the creative team – I daresay this one will surpass the earlier ones. I’m glad that this is how JBL lovers saw the product for the first time. One icon working with another.”

    Speaking about the campaign, Havas Worldwide India chief creative officer and joint managing director Anupama Ramaswamy said, “Mixed reality is a popular and powerful medium for brands. It is fun, light-hearted and immersive. It also makes the content more shareable and memorable. However, many brands use mixed reality as a gimmick, without any connection to the product or the message. JBL products are different. So, our ambition was to create something that displayed their abilities in full glory. They offer powerful sound and come with stunning designs. In the end, it was easy to land on an idea that makes the world around them come alive and party with them.”

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JBL India (@jblindia)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JBL India (@jblindia)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by JBL India (@jblindia)

     

  • The cannon returns as Adidas and Arsenal unveil home kit for 2024/25

    The cannon returns as Adidas and Arsenal unveil home kit for 2024/25

    Mumbai – adidas and Arsenal revealed the new home kit for the 2024/25 season, with the club’s iconic cannon at the heart of a timeless look that celebrates the rich heritage of The Gunners.

    The club’s traditional colours of red and white with a slick navy addition, combine to create a modern looking design, that sees the cannon feature outside the crest on the home kit for the first time since the 1989/90 season. Previously seen on Arsenal away and third kits, the cannon represents an enduring symbol of Arsenal’s history which has been synonymous with the club since its inception.  

    The minimalist design features a block red and white base. The use of a unique structured fabric throughout, creates a textured feel and adds intrigue to the design when viewed up close. Binding the jersey is the use of navy-blue detailing on the adidas three-stripes and side panels, creating a seamless connection between shirt and shorts.

    The new kit will be worn on pitch for the first time by Arsenal Women when they take on Brighton in the final match of the WSL season on Saturday May 18.

    The 24/25 season will see the iconic symbol feature across home, away and third kits for one season only – creating a fresh and forward-looking aesthetic, acting as the club’s compass guiding the teams forward as one in the pursuit of progress.

    adidas SVP of Product and Design Sam Handy said, “We anchored this season in the iconography of Arsenal – and there is no more iconic symbol for Arsenal than the cannon. In development, we revisited the archive and reviewed years of design and collaboration, the core elements of the club’s identity to players and supporters.

    So, this season is all about the cannon, the role it plays in the legacy of the club and reintroducing it to a fresh generation of supporters and players.”

    Arsenal forward, Gabriel Martinelli said, “Since joining Arsenal, it has been clear to me how important the cannon is, to this great club and our supporters. It epitomises our spirit and we’re excited to wear it on the pitch with pride next season.” men’

    Arsenal forward, Alessia Russo said, “I love the simplicity of this new kit – giving the cannon space to shine. We know how much it means to the supporters – so to have it front and centre of our home kit will fill us with confidence every time we step foot on the pitch.”

    Crafted for performance and to provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology and were created in close collaboration with the Arsenal men’s and women’s teams.

    The on-field version of the jersey is constructed with HEAT.RDY technology, optimized to keep players feeling comfortable. While the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry.  

    The debut of the home kit is accompanied by an exciting tribute film, exploring the passion that is invoked by the iconic Arsenal cannon. Starring club Martin Odegaard, Gabriel Martinelli, Bukayo Saka, Alessia Russo, Beth Mead and Lotte Wubben-Moy, the launch film features the players at significant landmarks across Emirates Stadium – from the electric North Bank to the home changing room – and explores what the famous symbol means to them and the club’s supporters. 

  • Creating a fresh narrative for women in the jewellery industry

    Creating a fresh narrative for women in the jewellery industry

    Mumbai: A powerful voice in jewelry industry is undeniably women. In the changing world of the jewelry industry, women are more than just participants, they are pioneers, innovators and agents of change. We infuse this noble sector with creativity, empowerment and inclusivity as we redefine its narrative around females.

    Connected globally and driven by entrepreneurship, ladies in this business are breaking new grounds while shattering stereotypes at the same time. Among other things such as being sustainable conscious or socially responsible, our focus is also on ethics which has made us become positive forces for change. This brings about relevant transformations towards fostering an environmentally friendly-culture through meaningful consumerism.

    Recognition should be given where it’s due, hence we need to acknowledge as well as celebrate achievements of women who have worked so hard within such male dominated field like jewellery. The manufacturing industry offers opportunities for women to pursue their dreams and make a significant impact. History demonstrates that when women are involved, outcomes often diverge from the status quo, leading to unique and innovative results. By sharing stories of past achievements and showcasing existing work, we can gain a deeper understanding of our history and use that knowledge to envision future possibilities.

    Our foundation is based on genuineness, honesty and perfection. We discard any obsolete generalizations about ourselves: we know too well that leadership comes naturally to some people, others were born creators while many became influencers later on in life. Collaboration among women – mentors included – plus advocating for more support systems will enable all voices to be heard thus ensuring representation across different backgrounds thereby encouraging young girls everywhere not only to believe but pursue their careers fearlessly.

    Jewelry offers an outlet through which one can communicate their thoughts, feelings, beliefs and personality without uttering a single word. It serves as a powerful instrument for self-expression. Women have accomplished a great deal together, and it’s important to reflect on our collective achievements with excitement. However, we must also acknowledge our individual journeys and origins, recognising that they shape our path forward. As we embark on this new chapter, we enter a world of endless possibilities and potential, not only for ourselves but also for those within the jewelry industry. This beginning is just one of many chapters waiting to be written, each marked by strength, resilience, and the untapped potential within us and those around us.

    The article has been authored by Fulchand Gulabchand Jewellers director Diksha Rajawat.

  • Lead a meaningful and healthier life with playR

    Lead a meaningful and healthier life with playR

    Mumbai: Amidst our chaotic and sedentary lifestyle, we often tend to forget how significant it is to take care of our physical fitness. Moreover, at times even when we wish to invest we forget how important it is to choose the right brand for ourselves that enhances and elevates our lifestyle.

    playR, a leading lifestyle and sports brand offers a wide range of products across different categories. With their presence in over 350 retail stores globally, playR aims to encourage consumers to lead a healthier and a more meaningful and purposeful lifestyle. Their goal has always been to focus on “Player first” and their slogan “Let’s Play” promises to provide and create products that are “Real” assuring consumers of comfort and style. Their wide range of products includes apparel such as t-shirts, jerseys, jackets, shorts, tracksuits; equipment such as bats, balls, gloves, pads; mountain, city, hybrid and road bicycles; accessories such as bags, yoga mats, bottles, etc., as well as limited-edition items.

    Bicycles

    playR has manufactured and introduced cutting-edge bicycles that integrate modern technology and exquisite craftsmanship.  The price range of their bicycles start from Rs 11, 899 and goes upto Rs. 21, 599. There are six different categories of bikes provided by playR in varied sizes including Atom Alloy, BFF, BFF Fat, Crew, Score and Stallion bikes. playR bicycles assure utmost comfort to their riders and include features such as tire quick release, disc brakes and so on.

    Few of the most preferred bicycles of playR are Stallion 29 inch 21 Speed, Atom 27.5 inch Alloy Single Speed, #Bff 24 inch Fat Tyre 7 Speed, and so on. Speaking in terms of size, playR offers bicycles in various colours that align with the customers needs without compromising with their styles.

    Accessories

    Being the global merchandise partner for five IPL teams including CSK, MI, PBKS, KKR and RR, playR has come up with a wide range of merchandise and accessories starting from customized caps, bottles, mugs as well as gym bags for all the sports fans out there. Be it fancy RR Royals Ceramic Mugs, MI Fan Cap or convenient KKR Play Fight Win Shakers, playR has it all.

    Jerseys

    With the IPL season around, playR understands the importance of enhancing fan experience and has come up with stunning customized jerseys for all the IPL fans out there. Be it MI, KKR, RR, CSK or PBKS, playR presents jerseys for all the loyal fans of these teams and continues to engage its fans.

    Sports equipment

    From cricket bats to tennis balls, playR’s sports equipment lineup is carefully crafted with precision and advanced materials to deliver optimal performance be it on the field, court, or pitch.  

    Apparel

    In the apparel category, playR offers a diverse range of products including stylish, casual and comfortable t-shirts to performance-oriented shorts, ensuring that athletes and enthusiasts alike have access to high-quality garments which enhances their performance and style.

  • Svish launches hair removal spray with Shikhar Dhawan as brand ambassador

    Svish launches hair removal spray with Shikhar Dhawan as brand ambassador

    Mumbai: Svish, a trailblazer in men’s grooming, is delighted to announce the latest breakthrough in male personal care: Svish hair removal spray, now proudly endorsed by cricket sensation Shikhar Dhawan. This collaboration signifies a remarkable fusion of sporting prowess and grooming innovation, revolutionising the way men approach hair removal.

    The endorsement of Shikhar Dhawan, a symbol of style and grooming in the world of cricket, underscores the superior quality and performance of Svish hair removal spray. His association with Svish exemplifies the brand’s commitment to excellence and innovation in men’s grooming.

    Svish hair removal spray has already captured the attention of discerning consumers for its pioneering features and unparalleled performance. Notably, it is the world’s first hair removal spray certified by Safe Cosmetics Australia, ensuring utmost safety and efficacy in every application.

    Key features of Svish Hair removal spray:

    ●    Made safe certified: Svish Hair Removal Spray bears the prestigious certification from Safe Cosmetics Australia, guaranteeing its adherence to stringent safety standards, and assuring consumers of a trusted grooming experience.

    ●    Proprietary ingredients: Crafted with a blend of premium ingredients including Aloe Vera, Witch Hazel, Chamomile, and Shea Butter, Svish Hair Removal Spray offers a harmonious balance of effectiveness and skin care benefits.

    ●    Aloe vera: Renowned for its hydrating and soothing properties, Aloe Vera helps to calm the skin and minimise irritation during hair removal, ensuring a comfortable experience.

    ●    Witch hazel: With its natural astringent properties, Witch Hazel helps to tighten pores and reduce inflammation, promoting smoother skin post hair removal.

    ●    Chamomile: Chamomile’s anti-inflammatory properties make it an ideal ingredient for sensitive skin, soothing redness and discomfort caused by hair removal.

    ●    Shea butter: Known for its moisturising and nourishing qualities, Shea Butter hydrates the skin and enhances its elasticity, leaving it feeling soft and supple after hair removal.

    ●    360-degree nozzle: Svish Hair Removal Spray boasts a cutting-edge 360-degree nozzle design, allowing for effortless application from any angle, even in the most hard-to-reach areas, ensuring thorough coverage and convenience.

    Svish hair removal spray is readily available for purchase on leading online marketplaces including Amazon, Flipkart, as well as quick commerce platforms like Zepto and Blinkit, enabling consumers to experience the next level of grooming convenience.

  • Aristobrat launches new boxer collection

    Aristobrat launches new boxer collection

    Mumbai: Aristobrat, a leading apparel brand in men’s slow fashion, has launched a new collection of boxers that redefines conventional apparel and celebrates the intimacy shared between couples. This new boxer collection surpasses the ordinary, showcasing sleek design, comfort, and sensuality while also igniting irresistible sparks of desire in one’s partner. With a bold motto, ‘It’s for Him, but liked by Her,’ the brand is set to redefine the very essence of modern masculinity and intimate fashion.

    Boxers, according to a press release from the company,  have become monotonous, with an abundance of designs featuring checks or polka dots that lack widespread appeal. With the modern gentleman in mind, Aristobrat’s boxer collection is designed to raise the wearer’s confidence and emphasize his innate masculinity, making a bold statement of style and attraction.  Whether worn as a foundation for daily attire or showcased as a statement piece, Aristobrat’s boxers are more than just inner garments; they are expressions of individuality, radiating the essence of suave appeal and magnetic charm.

    Says Aristobrat director &  CEO Karan Singh: “Traditionally, men’s clothing has been overlooked. As we launch our latest boxer collection, we’re not just redefining men’s wear; we’re reimagining moments of intimacy. It’s not just about what he wears; it’s about the experience it creates for both. Aristobrat’s boxers offer versatility, designed to be worn indoors while also providing comfort for lounging. This timeless designs distinguishes them from others in the market. These boxers are suitable for sleeping, leisurely afternoons, or simply slipping into after a long day and ditching your trousers. Our aim at Aristobrat is to evoke admiration, spark connection, and redefine comfort, allowing love to speak in the quiet moments of lounging.”

    Aristobrat’s collection includes a range of impeccably designed items such as sport-luxury polos, formal shirts, occasion shirts, trousers, all-purpose pants, and their signature Tjamas- a true crossover between pants & pajamas, each crafted to serve as a cornerstone in every man’s wardrobe. The affordable luxury brand takes pride in the fact that it never has dead stocks, actively selling all the inventory it generates. This conscious business practice aligns with the its ethos of promoting mindful consumption, reducing waste, and contributing to a more sustainable fashion industry.