ITV

Category: Brands

  • Zoreko unveils itself as SMAAASH Fun Gateway Arena Pvt Ltd’s new avatar

    Zoreko unveils itself as SMAAASH Fun Gateway Arena Pvt Ltd’s new avatar

    Mumbai: Changing the face of the gaming industry, the first-ever pioneering force proudly announces a mighty leap forward with its brand transitioning from ‘SMAAASH Fun Gateway Arena Private Ltd’ to ‘Zoreko – Original Gamers’. This transition marks the dynamic evolution and expansion of the brand, solidifying its unending commitment to innovation, quality, and customer satisfaction.

    This transitional venture represents a strategic shift towards a more spirited and engaging brand experience. Zoreko consulting CMO Avanish Agarwal said about the new transition, “This rebranding effort is a strategic move towards aligning the brand more closely with its target audience and its core offerings. The name we have chosen, Zoreko – Original Gamers, conveys our company’s commitment and emphasis on giving our patrons an authentic and immersive gaming experience. We feel that all gamers should be able to have access to a world-class, cutting-edge gaming experience.”  

    New Brand Identity

    Zoreko – Original Gamer’s new core values are redefining its presence in the gaming and entertainment sector in the minds of the consumers. By adding ‘Original Gamers’ into the name of the company, Zoreko is signifying its commitment to catering to the needs and wants of hardcore gamers, which can help attract this lucrative target audience, and at the same time, bring to mind, its gaming legacy. It stands out from its competitors by positioning itself as a specialized gaming arena, and a one-stop spot for gaming and F&B, separating itself from generalized family entertainment centers.

    Expansion plans

    Zoreko – Original Gamers is set to open its flagship outlet at Elan in the first week of June. In addition, there will be two additional centres opening this year at Mohali and Patiala. This geographical expansion marks their entry into a new market where there is a high demand for specialised gaming centres.  The company is also investing in cutting-edge technologies that provide the best, immersive, experience for India’s passionate gaming community. With these new technologies, virtual reality experiences, and arcade facilities, Zoreko – Original Gamers aims to further solidify itself as a premier destination for gaming enthusiasts, and become a one-stop spot for high-tech games, fortified with a bold menu.

    Future plans

    Zoreko – Original Gamers looks forward to capitalizing on India’s expanding VR and AR experiences, aiming to be at the forefront of this growing USD 3 Billion sector.  It also plans on hosting competitive events like e-sports tournaments, as well as collaborating with game developers and publishers to offer exclusive gaming experiences and early access to new releases. Additionally, they plan to offer comprehensive gaming-related merchandise and accessories.

    Zoreko – Original Gamers also plans to focus its expansion in the digital world, by building a community for gaming enthusiasts to foster engagement and loyalty. Zoreko – Original Gamers is committed to continuous innovation and adapting to emerging trends, technologies, and preferences of their target audience of experienced gamers. All of this will ensure that the company will remain at the top of its game, and top of its consumer’s mind. 

  • Universal Music Group felicitates partner brands amidst India’s largest Artist showcase in Delhi

    Universal Music Group felicitates partner brands amidst India’s largest Artist showcase in Delhi

    Mumbai: The Universal Music Group in India recently announced big growth moves including upping of its regional leadership during the visit of Adam Granite – CEO Africa, Middle East and Africa (AMEA) – to Mumbai & the Capital last week.

    Chairman CEO Devraj Sanyal, along with Sanujeet Bhujabal, MD Universal Music India & South Asia & Preeti Nayyar, SVP & Business Head UMG for Brands, India & South Asia hosted two big celebrations in both cities in honour of Adam’s visit, which saw the who’s who of the artist, composer, producer, singer writer community in attendance, in respect to Universal Music’s always-on, artist- first way of life.

    Badshah, Neha & Tony Kakkar, Harrdy Sandhu, Divine, Jaani, Kanika Kapoor, MC Stan, Kanishk & Kavita Seth, Dino James, Dhanda Nyoliwala (who flew in special from Australia), MC Square, Paradox, DG Immortals, Raga, Gulzar Cheniwala, Vilen were some of the stars that showed up and discussed the future of an artist-centric economy to come.

    Amidst the performances from some of the most promising emerging stars of tomorrow, UMG for Brands felicitated three of their partners – also some of the biggest global majors in their respective categories – Hyundai, Coca Cola, Pernod Ricard.

    Team UMGB along with Adam & Devraj celebrated these special partnerships for taking the lead in enabling cultural change through music & music-led IPs in partnership with Universal Music Group.

    In an increasingly cluttered environment of consumers’ mind-space that exists today, brands across categories are resorting to differentiated thinking and marketing vehicles to capture share-of-voice.

    Music has always been at the heart of engaging the consumer with the brand’s narrative. But the trio of brands: Hyundai, Coca Cola, Pernod Ricard – as diverse as automobile, alcoholic and non-alcoholic beverages – are taking this several steps further, by using the undeniable power of music and artistry as a focal point in their marketing strategy. These three brands have consistently collaborated with UMG for Brands over the last few years, to produce some incredible and distinctive music led IPs and getting together artists across a wide spectrum and languages. Thus, they have been at the forefront of effecting a cultural paradigm shift through music, with UMG for Brands being a solid partner all through.

    Through Hyundai’s Spotlight, Coca Cola’s Coke Studio Bharat (Season 1 and 2) and Pernod Ricard’s “Royal Stag Boombox” (Season 2) – some of the most sought-after names in the music and entertainment business have churned out some chartbuster tracks. These brands have effectively used music to communicate their core messaging, bring fans closer to the artists and drive brand love. UMG for Brands appreciates their association and the evening that was to bring all these entities together to formally recognise their contribution.

    Sanyal said, “Globally our Music & Brands business is the biggest & the most recognised because we partner with some of the smartest & most innovative CXOs in the world over & even here it’s really no different. My friends Tarun from Hyundai, Arnab from Coke & Karthik from PR are the best-in-class marketeers in their categories, willing to push the envelope every day to be better, ahead of the curve & absolutely world class and I couldn’t be more honoured to celebrate that especially in the presence of my boss & partner Adam.

    Hyundai Motor India Ltd COO Tarun Garg said :  Hyundai Spotlight is our one-of-a-kind enabler platform, that aims to discover, incubate, and promote emerging musical talent in India. Through Hyundai Spotlight, we are connecting with the young aspirational generation of India that wants authentic brand experiences. Collaborating with UMG India has been an incredible journey, where both brands have come together to blend their passion for innovation in musical heritage. Together, Hyundai Motor India and UMG India are harmonizing technology and artistry to create unforgettable experiences for the audiences, ensuring that each interaction leaves a lasting impression. This initiative not only uplifts young artists but also enhances the overall customer experience by providing exclusive, high-quality musical content. We are glad to be associated with UMG India and we are always looking to motivate young artists to blossom and come forward to showcase their talent.

    Roy said : It has been a fantastic journey with UMG on Coke Studio Bharat – our number one vehicle to build the cultural connect  in an authentic way . UMG has been helping us with powerful insights on the musical front that helped deliver super hits like Khalasi, Holi Re Rasiya amongst many other songs.

    Mohindra said, “Boombox is a critical part of our youth outreach for Royal Stag #Liveitlarge and we’re super pleased that our partnership with UMGB has helped evolve this incredibly important property in a holistic and future forward manner setting it up for the next few years to become the most valuable and exciting music led IP, not just for India but for Bharat.”

    Nayyar said: It’s encouraging and reassuring to see our partners and our artists coming together for both of our showcase events . We thank them all for trusting us over the years with their precious brands.

  • LAPP India to showcase latest technologies at ELASIA 2024

    LAPP India to showcase latest technologies at ELASIA 2024

    Mumbai: LAPP India, a supplier of cable and connectivity solutions for the transmission of data, signal and power, will be showcasing their products and solutions at ELASIA 2024, India’s premier electrical and electronics exhibition. The event will be held from 24 to 26 May 2024, at the BIEC – Bangalore International Exhibition Centre.

    LAPP India will be highlighting a diverse range of products, including their well-known brands ÖLFLEX – Power & Control Cables, UNITRONIC- Data & Communication Cables, ETHERLINE® – Industrial Ethernet Cables and a range of accessories like glands, conduits, and connectors.

    On showcase will also be the newly launched packaging of ÖLFLEX® INFRA – ISI Marked Single Core Wires for residential and commercial buildings. The single core wires are available in Flame Retardant (FR), Flame Retardant Low Smoke Halogen Free (FR-LSH) and Halogen Free Flame-Retardant Z (HFFR Z) variants. These wires are safe to use in public infrastructure and home environments as they slow down the spread of fire and generate harmful chemicals detrimental to human life.

    “ELASIA is a great platform for us to connect with our customers and partners, and to showcase our comprehensive offer for the Buildings & Infrastructure segment, a fast-growing segment in India, Wires & Cables are an essential component of electrical systems in both residential and commercial settings making it crucial to choose the right type of wires and cables for each application to guarantee the efficient and safe functioning of the electrical system. LAPP offers high quality, reliable and safe products making it the trusted and preferred partner for all your cabling requirements,”  LAPP India managing director Marc Jarrault. “We are excited to be a part of this year’s event and to share our wide range of products focusing on Building & Infrastructure segment.”

    LAPP India’s Commitment to Customers

    LAPP India is dedicated to providing its customers with the highest quality products and services. As stated on their website, their core values include:

    .  Partnership: Building strong, long-term relationships with customers.

    .   Innovation: Continuously developing new and improved products and solutions.

    .   Quality: Delivering products and services that meet the highest standards.

    .  Sustainability: Taking environmental responsibility into account in all their activities.

    By upholding these values, LAPP India strives to be a trusted and preferred partner for its customers in India.

  • GT Force set to launch highly awaited electric motorcycle

    GT Force set to launch highly awaited electric motorcycle

    Mumbai: GT Force, a pioneer in electric two-wheeler manufacturing, is gearing up to launch its highly awaited electric motorcycle. Scheduled for release within a month and targeted towards urban and rural riders, this state-of-the-art EV bike is set to raise the bar in the industry, delivering advanced safety features, unparalleled performance, and reliability.

    Key features:

    . Top speed: 70 KMPH

    . Range: 120-130 KM on a single charge

    Customers can expect to purchase this groundbreaking motorcycle from authorized GT Force dealerships and showrooms across the country. The company has confirmed that the price will be disclosed on the launch day, adding to the anticipation surrounding this event.

    Commenting on the highly anticipated EV motorcycle, GT Force MD and co-founder Mukesh Taneja expressed, “There is a growing popularity of electric motorcycles in the country, and we are excited to introduce a product that meets the demands of modern urban commuters. Our new electric motorcycle is designed to offer superior performance, safety, and convenience, making it an ideal choice for those seeking an eco-friendly alternative to traditional fuel-based vehicles. We are confident that a rider who rides it will discover a new level of freedom and exhilaration on every journey.”

    With a track record of success, GT Force has collectively sold 20,000 units till date. GT Force recently launched its latest lineup of high and low-speed EV two-wheelers. With an impressive starting range from Rs 55,555 to 84,555 ex-showroom price, the new models include GT Vegas, GT Ryd Plus, GT One Plus Pro, and GT Drive Pro. Among these, the GT Drive Pro stands out as the flagship model for the brand, meticulously manufactured end-to-end at their facility.

    Emphasizing a commitment to sustainability, innovation, and accessibility, GT Force is poised for nationwide expansion, with a particular focus on capturing the burgeoning market in East India.

  • DS Group’s confectionery business marks ₹1,000 crore milestone

    DS Group’s confectionery business marks ₹1,000 crore milestone

    Mumbai: Dharampal Satyapal Foods Ltd (DSFL), the confectionery arm of DS Group, has achieved a significant milestone by surpassing ₹1,000 crores in annual sales turnover in FY 2023-24. DS Group is the second largest confectionery player in the non-chocolate category and amongst the largest, fastest-growing Indian confectionery players in the industry commanding a leadership position in the Hard Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segments. The confectionery division of DS Group has grown by over 20 percent CAGR in the last three years while the industry has grown at nine percent and plans to accelerate business with a CAGR of approx. 30 pc over the next five years through organic and inorganic growth.

    With one of the largest distribution networks in the country today, DS Group’s confectionery products are available in over 26 lakh retail outlets, directly and indirectly, and its market share dominates the closest competitor in Hard-Boiled Candy (HBC) and Indian ethnic confectionery (IEC) segment.  Innovation and the route-to-market strategy with an omni-channel presence including modern retail, e-commerce, and quick commerce, have been the key growth drivers. Building upon its strong foundation and leveraging the strength of its understanding of flavours and fragrances and consumer taste buds, the confectionery arm of DS Group aims to achieve a sales turnover of ₹5,000 crores over the next five years. This ambitious goal will be achieved through organic and inorganic growth. Currently, the company holds a dominant position in North and East India and is strategically expanding its presence in South and West India.

    Speaking on the occasion, DS Group vice chairman Rajiv Kumar said, “We are thrilled to announce the ₹1000 crore sales turnover of the confectionery arm of DS Group in the financial year 2023-24. This achievement is a result of our strategic focus on enhancing indigenization, expanding our product portfolio, and having one of the largest distribution networks in the country. Looking ahead, we aim to grow our presence in the chocolate segment while strategically expanding our leadership position in the Indian ethnic confectionery category with innovative products.”

    Championing sustainability efforts, a robust fleet of 800-plus electric vehicles is deployed in the distribution of confectionery products, thereby contributing to a cleaner environment.  The Group is driven towards responsible expansion with intense investments planned in the ESG space. The aim is to govern DS Group through the highest professional and ethical standards lead with integrity, and deliver impact responsibly while maintaining the trust of partners, colleagues and society.

    DS Group’s culture of innovation and commitment to quality is evident across all segments of DSFL’s business. The company has crafted compelling brand narratives and distinct consumer propositions for its key brands like Pulse, Pass Pass, Rajnigandha Pearls, Chingles, Pulse Natkaare, and the recently acquired LuvIt. Despite the competitive nature of the hard-boiled candy market, DSFL’s brand “Pulse” has maintained its position as the market leader for the past eight years. In the competitive Indian Ethnic Confectionery segment, DSFL stands out with its diverse offerings. The “Pass Pass” blend caters to those who enjoy a mix of flavors, while “Rajnigandha Pearls” offers a single-ingredient experience.

    Through continuous innovation, DSFL has successfully transformed the Indian Ethnic Confectionery category into a branded and organized market, providing consumers with unique options to suit their preferences. Leveraging its innate understanding of the flavors and tastes of modern India, the company is strategically contemporizing its ethnic product portfolio while focusing on Gen Z habits, strengthening modern trade channels, capitalizing on influencer marketing, and harnessing new-age technologies to amplify product reach. This accentuates the corporate ideology of ‘Create What is Worth Creating’.
     

  • PoloQueen announces Raveena Tandon as brand ambassador for its kitchen essentials

    PoloQueen announces Raveena Tandon as brand ambassador for its kitchen essentials

    Mumbai: PoloQueen Industrial and Fintech Ltd, a BSE-listed leading FMCG player, has announced it has roped in Bollywood actress Raveena Tandon as its brand ambassador. The move is part of PoloQueen’s double-down strategy for its range of kitchen essentials to increase sales and expand its distribution reach in the existing markets.

    With a career spanning over three decades and a pan-India appeal, Raveena Tandon brings her resonating persona to the brand, aiming to connect with consumers across various working age groups.

    “PoloQueen is thrilled to have Raveen Tandon as its brand ambassador. Her familial ties and magnetic personality are seen as a natural fit for PoloQueen’s family-oriented consumer base, and her dynamic reputation in the industry aligns with the brand’s image of loyalty and consistency. With this partnership, we expect to reach a wider audience with our kitchen essentials through an omnichannel approach,” said PoloQueen director and CFO Udit P Sanghai.

    Raveena Tandon is already a household name, and her association also fits into PoloQueen’s FMCG strategy. She will be at the forefront of PoloQueen’s upcoming promotional campaigns, which are designed to cement the brand’s market presence and increase its revenue growth during the fiscal year 2024-25 for its kitchen essentials segment that has products such as PoloQueen’s Shudh range of dishwashing liquid and bar and PoloQueen’s Slickwrapp products.

    Talking about her role as a brand ambassador, Raveena Tandon said, ” I’m really excited about the opportunity to build a strong and successful partnership with PoloQueen. Their range of kitchen accessories is exactly what every homemaker, be it a man or woman, needs on a daily basis. With this association, I am confident that PoloQueen will soon be a household name in the markets in which it operates. Working with Udit has been a pleasure, and I am looking forward to more positive experiences in the future.”

    The partnership is expected to provide PoloQueen with a competitive edge, and through Raveena Tandon’s association, the brand aims to send a message of long-term commitment and reliability to its customers and shareholders.

    The pandemic has also resulted in a change in consumer behavior in the context of home hygiene, leading to an increase in awareness and usage of such products. While PoloQueen’s long-term goals include expanding its product portfolio and gaining market share in existing geographies, the immediate focus is establishing brand loyalty and growth. The collaboration with Raveena Tandon is a strategic move that fits seamlessly into this vision.

    The engagement between Raveena Tandon and PoloQueen is focused on marketing and promotions, including the launch of exclusive product lines featuring Raveena’s image.

    Through the current branding exercise, PoloQueen plans to further tap into the strong network of Kirana stores and burgeoning e-commerce portals in the country to grow its sales and gain visibility. The integration of Raveena into PoloQueen’s strategies marks a significant step in this direction.

    PoloQueen, with its rich legacy stemming from the famous textile company House of Rajkamal, continues to uphold the highest level of integrity and commitment in its diverse activities, ranging from FMCG products to agro processing and establishing a state-of-the-art data centre under its multi-divisional operations.

  • “Bamboo socks offer a plethora of benefits compared to traditional socks”: Raj Kumar Jain

    “Bamboo socks offer a plethora of benefits compared to traditional socks”: Raj Kumar Jain

    Mumbai: Bonjour is India’s first multinational socks brand. It was founded in 1988 with a goal of establishing themselves as a one-stop solution for socks, tights, and handkerchiefs. They cater to a wide clientele with 100% customer satisfaction. The company had initially started its socks manufacturing in a rented factory in Delhi. In 2007, they inaugurated its first exclusive brand outlet.

    As of now, Bonjour serves more than 17,000+ retailers and over 180+ distributors PAN India and is known as the most versatile and the largest socks manufacturer having 2,50,000 sq. ft. of factory area. Bonjour has expanded to 16+ exclusive brand outlets, spread over Delhi-NCR, Dehradun, and Ambala. The popularity of the organization has been to such a great extent that its reach has touched internationally including The United States of America, Gulf countries, and other European markets.

    For over three decades, Raj Kumar Jain has been the driving force behind Bonjour Groups meteoric rise. Graduate engineer, Jain’s true education stems from his extensive four-decade-long experience in the fashion industry. Under his stewardship, Bonjour Group has evolved from a regional player to a household name across India, setting new standards by bringing international quality to the Indian market.

    Indiantelevision.com caught up with Bonjour. (M.D.) managing director Raj Kumar Jain where he shared some insights on their recently launched campaign “7-Day No Smell Socks”, the overall marketing strategy and more…

    Edited excerpts

    On the inspiration behind “7-Day No Smell Socks” campaign and the decision to introduce Bamboo socks as the flagship product in this category

    The inspiration behind launching the “7-Day No Smell Socks” campaign stemmed from our commitment to addressing a common issue faced by many individuals: foot odor. We recognized the need for a solution that offered both functionality and comfort, leading us to develop Bamboo socks as our flagship product in this category. Bamboo fibers possess natural antibacterial properties, making them an ideal choice for combating odor while providing unparalleled softness and breathability.

    On the benefits Bamboo socks offer compared to traditional socks

    Bamboo socks offer a plethora of benefits compared to traditional socks, aligning perfectly with the needs and preferences of today’s consumers. Firstly, bamboo socks are incredibly soft and gentle on the skin, making them ideal for those with sensitive skin or allergies. This softness also provides unparalleled comfort, ensuring that wearers can go about their day without any discomfort or irritation.

    Moreover, bamboo socks are highly breathable and possess natural moisture-wicking properties, thanks to the structure of bamboo fibers. Additionally, bamboo fibers have natural antibacterial, odor-resistant & thermoregulatory properties, making bamboo socks an excellent choice for those seeking freshness and hygiene.

    Furthermore, bamboo socks are environmentally friendly. Bamboo is a highly sustainable resource, requiring minimal water and no pesticides to grow, and it has a rapid growth rate, making it an eco-conscious choice for consumers concerned about the environmental impact of their purchases.

    In essence, bamboo socks offer a winning combination of comfort, durability, freshness, sustainability, and adaptability, making them a perfect match for the needs and preferences of today’s discerning consumers who prioritize both quality and environmental responsibility in their purchasing decisions.

    On elaborating thermal regulatory properties of Bamboo socks and contributing to keeping feet comfortable in both summer and winter seasons

    Bamboo socks boast remarkable thermal regulatory properties, making them suitable for year-round wear. In the summer, bamboo fibers wick moisture away from the skin, keeping feet cool and dry, while in the winter, these socks provide insulation and warmth. This versatility ensures that feet remain comfortable and at an optimal temperature regardless of the season, enhancing the overall wearing experience.

    On the increasing demand for sustainable and eco-friendly products

    At Bonjour, we are deeply committed to sustainability and environmental stewardship. To ensure that our Bamboo socks meet the expectations of environmentally conscious consumers, we adhere to strict sourcing and manufacturing practices. Our bamboo fibers are sustainably sourced from renewable bamboo forests, and our production processes prioritize eco-friendly methods and materials. By choosing Bamboo socks, consumers can feel confident that they are making a responsible choice for both their feet and the planet.

    On development processes involved in the creation of the “7-Day No Smell Socks” campaign

    The development process of our “7-Day No Smell Socks” involved extensive research and testing to ensure their effectiveness in preventing odor even after prolonged use. We utilized advanced textile technologies and carefully selected materials to create a sock that not only offers superior odor control but also maintains its softness, breathability, and comfort over time. Our socks undergo rigorous quality assurance measures to guarantee their performance and durability, providing consumers with a reliable solution for odor-free feet.

    On other innovative product offerings or campaigns can we expect from Bonjour as the brand continues to expand its presence in the market

    As Bonjour continues to expand its presence in the market, consumers can expect a continued focus on innovation and sustainability. We are constantly exploring new materials, technologies, and design concepts to enhance our product offerings and meet the evolving needs of our customers. From eco-friendly initiatives to cutting-edge performance enhancements, we remain dedicated to delivering high-quality socks that prioritize both comfort and sustainability.

  • Sassy, Snarky, and Social: How playful content is redefining brand personas online!

    Sassy, Snarky, and Social: How playful content is redefining brand personas online!

    Mumbai: “I wouldn’t tell anyone I won the lottery, but there will be signs,” or “You wouldn’t last an hour in the asylum where they raised me,” or “One love for the mother’s pride” – if these lines ring a bell, you’re nailing the social media update game. If not, keep scrolling!

    In today’s digital world, where attention spans are short and competition for engagement is tough, brands are always on the lookout for fresh ways to connect with their audience. One tactic that’s proven super effective is using playful content to redefine brand personalities online. Whether it’s memes, visually cool stuff, interactive challenges, or funny reels, people are all about playful content these days.

    Playful content makes brands more relatable and friendly to consumers. In a world full of serious messages, playful content stands out by adding humour, wit, and creativity to brand talk. Plus, it lets brands show off their personality and values in a more real way, helping them connect with consumers on an emotional level. This builds trust and loyalty because people like brands they see as honest and real.

    One big perk of playful content is its power to get people talking and sharing. In a time where social media algorithms love stuff that gets likes, shares, and comments, playful content shines. It taps into our love for fun and games, making us want to join in and share with our friends. This can really boost a brand’s reach and visibility, which is great for business.

    From a smart thinking perspective, playful content helps brands stand out in a crowded market. By adding humour and creativity to their messages, brands can make a unique identity that sets them apart from others. This is super important for catching people’s attention and staying on their minds in a busy online world.

    And that’s not all! Playful content can start conversations and bring people together. Whether it’s a funny meme or a cool challenge, brands can make chances for people to connect over shared interests. This makes people more loyal to the brand and gives brands valuable info about what people like.

    In the end, playful content is reshaping how brands look online by making them seem more human, genuine, and friendly. By using playfulness as a big part of their marketing plan, brands can find new chances to connect, be creative, and grow in the digital age.

    The author of this article is Social Media & Content head Vani Nair.

  • “We appointed Kartik Aaryan as our brand ambassador due to his vibrant persona”: Sagar Gwallani

    “We appointed Kartik Aaryan as our brand ambassador due to his vibrant persona”: Sagar Gwallani

    Mumbai: Urbn, India’s premier D2C charging solution brand, is a bootstrap company that has meticulously understood the needs of today’s tech-savvy younger generations, catering to the demand for portable and tech-driven solutions.

    They have recently appointed Kartik Aaryan as the Brand Ambassador and launched #JuiceUpUrbnUp campaign.

    Despite being a bootstrap venture, Urbn has demonstrated remarkable growth, with sales soaring from Rs 18 crore in FY21 to a projected Rs 80 crore in FY24, underscoring the strength of our brand and the value proposition we offer. With a global sale of 8 million units and the trust of giants like Amazon, as well as collaborations with leading online retailers such as Flipkart and offline outlets like Croma, Urbn has significantly expanded its market reach and visibility.

    Indiantelevision.com caught up with Urbn CEO & founder Sagar Gwallani, where he highlighted the vision of choosing Kartik as a brand face and Urbn’s upcoming marketing strategies to capture the market and much more!

    Edited excerpts

    On the remarkable growth of Urbn and the journey of Urbn evolving from a bootstrap venture to a prominent player in the tech-driven solutions market

    Thank you sincerely for your kind words. Urbn’s journey began with a vision to provide consumer electronics tailored to meet the dynamic needs of the Indian market, focusing on superior quality at accessible prices. Our ethos has always been centred around a customer-first approach, which has guided our product development process. One of our earliest breakthroughs was the introduction of the smallest power bank, a product that quickly garnered attention and recognition for the Urbn brand.

    Since then, Urbn remained steadfast in our commitment to innovation and customer satisfaction. With a dedicated R&D team and our own manufacturing unit, The Brand have the agility to swiftly bring cutting-edge technology to market, consistently staying ahead of the curve. This relentless pursuit of excellence has enabled Urbn to emerge as a prominent player in the tech-driven solutions market.

    On the decision to appoint Kartik Aaryan as the brand ambassador and his role contributing to the brand’s visibility among the target audience

    We appointed Kartik Aaryan as our brand ambassador due to his vibrant persona, which mirrors our commitment to innovation and resonates with today’s youth. His dynamic charm embodies the on-the-go lifestyle we cater to, making him a perfect match for Urbn. With Kartik’s creative flair and relatable appeal, we aim to amplify our brand’s presence and forge deeper connections with our Gen Z audience.

    Kartik Aaryan’s partnership with Urbn not only enhances our product launches and marketing endeavours but also bolsters our standing in the charging solutions sector. As the pioneer charging solutions brand to collaborate with a high-profile celebrity like Kartik, his presence in our advertisements across social media and digital platforms will reinforce Urbn’s image as a purveyor of stylish and convenient products, while also capturing the essence of today’s youth culture. Together, we are committed to delivering cutting-edge solutions and leaving a lasting impression in the industry.

    On delving more into the concept behind this campaign and its objectives in aligning with Urbn’s brand identity?

    The ‘Juice Up Urbn Up’ campaign epitomises Urbn’s dedication to delivering state-of-the-art charging solutions tailored to today’s tech-savvy youth. Rooted in our principles of innovation and style, the campaign aims to forge a deep connection with our audience. Through collaboration with Kartik Aaryan, we aimed to depict modern relationships and illustrate how Urbn’s products streamline the lives of active, young couples. The campaign showcases our chargers’ unique features, highlighting their sleek design and advanced technology. ‘Juice Up Urbn Up’ encourages consumers to power up their gadgets with Urbn charging solutions, reinforcing our brand’s position as a leading D2C charging solution provider committed to surpassing customer expectations while staying authentic to our ethos.

    On the sales skyrocketing from Rs 18 crore in FY21 to a projected Rs 80 crore in FY24

    The remarkable growth in sales, from Rs 18 crore in FY21 to a projected Rs 80 crore in FY24, can be attributed to several key strategies. Central to our approach is our unwavering focus on the customer, ensuring that our products prioritise quality and utility. Additionally, we’ve remained agile in keeping pace with evolving technology, continuously launching new products to meet market demands.

    An example of this is our introduction of wireless charging solutions for both Apple and Android devices, tapping into a growing segment of the market. Moreover, with smartphones no longer bundled with adapters, we seized the opportunity to offer a comprehensive range of charging solutions, extending beyond phones to laptops as well. This positioning as a one-stop solution for all gadget charging needs, coupled with our emphasis on future-proofing, has resonated strongly with customers, driving our remarkable growth trajectory.

    On maintaining consistency in brand messaging and customer experience across these platforms

    At Urbn, we believe technology should make work for you and not the other way around. We always put our customers first in every decision we make. This shared focus ensures our messaging is always clear and consistent. To reach more people, we’ve created the Black Edition—a premium range with advanced features like compact size and super-fast speed. We also offer our original range for those seeking quality at a reasonable price. Quality is our top priority in both ranges, maintaining our brand’s image. This strategy has helped us become a pan-India brand.

    On sharing some insights into the evolving preferences and needs of today’s consumers, particularly in the realm of portable and tech-driven solutions

    As Urbn’s Founder & CEO, I’ve observed a shift in consumer preferences towards seamless integration of technology into daily life. Consumers prioritise convenience, reliability, and versatility in portable gadgets. Fast-charging solutions compatible with multiple devices are in high demand. Additionally, sustainability is a growing concern, leading to a preference for eco-friendly materials and energy-efficient devices. At Urbn, we’re committed to meeting these evolving needs by innovating versatile, reliable, and sustainable tech-driven solutions. Our focus remains on delivering convenience and quality, ensuring our products seamlessly integrate into consumers’ lifestyles while aligning with their values.

    On your aspirations for the future, both in terms of business expansion and maintaining its brand reputation

    Moving forward, our aspirations for Urbn are ambitious yet focused. We aim to become the leading brand in charging solutions, renowned for quality and reliability. Upholding our ‘customer-first approach,’ we plan to expand into new consumer electronics categories to meet the evolving market demands, particularly for those seeking dependable products. Ultimately, we envision Urbn as a proud representative of India in the global market, solidifying our reputation for excellence on a worldwide scale.

  • Tea Culture of the World unveils exquisite collection, inviting consumers on a journey of tea excellence

    Tea Culture of the World unveils exquisite collection, inviting consumers on a journey of tea excellence

    Mumbai- Tea Culture of The World [Society Tea (Amar Tea Private Ltd)] as a beacon of premium tea excellence, offering a journey from medicine to mastery in the art of tea. With a rich tapestry of 120 exquisite flavours sourced from Japan, China, Vietnam, South Africa, and India promises an unparalleled tea experience.

    Committed to fairness and quality, Tea Culture of The World sources its teas from Fairtrade-certified producers, ensuring ethical practices and superior taste. Whether savoured in the comfort of home, the sophistication of top hotels, or the ambiance of chic cafes, each cup elevates the moment.

    TCW offers a diverse array of meticulously curated teas, from Flowery Bouquet’s floral notes to the comforting embrace of Soothing Chamomile. Whether it’s the refreshing zest of Moroccan Mint or the rich spices of Classic Masala Chai, there’s a flavour for every mood.

    Catering to the refined tastes of health-conscious individuals, luxury gift seekers, and passionate tea connoisseurs, Tea Culture of The World brings the world’s finest teas to doorsteps. From a vast selection of premium teas to elegant gift and hamper options, every sip embodies an indulgent journey.

    Tea Culture of The World proudly claims 34 stores across India, including locations in Mumbai, Delhi, Gurugram, Bangalore, Pune, and Hyderabad, that brings the artistry of global tea culture to enthusiasts nationwide. These stores serve as havens for tea connoisseurs, offering a diverse range of premium blends to suit every palate and occasion. As a subsidiary of Society Tea (Amar Tea Private Limited), the brand aims to become the world’s foremost premium tea destination, inviting all to savour sophistication, one cup at a time.

    “At Tea Culture of The World, we’re passionate about bringing the best teas from all over the world to our customers. With 34 stores across India, we aim to create spaces where everyone can explore and enjoy the rich diversity of tea. We’re dedicated to providing not just teas, but unforgettable experiences that celebrate quality and tradition,” – said Tea Culture of the World [Society Tea (Amar Tea Private Limited {ATPL}] business head Rupali Ambegaonkar.