ITV

Category: Brands

  • RiteBite Max Protein celebrates Brother’s Day

    RiteBite Max Protein celebrates Brother’s Day

    Mumbai: In celebration of Brother’s Day, RiteBite Max Protein proudly announces its latest campaign, “Bhaiology,” which delves into the unique bond shared by gym bros. This campaign centers around the powerful word “bhai,” encapsulating a range of emotions, expressions, and interactions within the gym bro community. Through this initiative, RiteBite Max Protein aims to highlight the shared experiences of fitness enthusiasts while integrating itself as an essential component of their fitness journey.

    The “Bhaiology” reel features a series of scenes, each depicting various situations where the term “bhai” is central to the dialogue, conveying nuanced meanings. These scenarios highlight camaraderie, as gym buddies exchange gestures of approval, with “bhai” representing respect and admiration for each other’s dedication. Amid challenges, one friend supports another with the word “bhai,” symbolizing solidarity in overcoming obstacles together. Acts of generosity are shown, like sharing a protein shake, accompanied by an inclusive term, illustrating camaraderie and the readiness to share resources. Furthermore, scenes of celebration depict friends exchanging expressions of excitement, commemorating victories and accomplishments.

    Commenting on the same, Dr. Ravinder Varma, Brand Manager, RiteBite Max Protein said, “Brother’s Day is the perfect occasion to celebrate the unique camaraderie that exists among gym bros. By focusing on the simple yet profound word ‘bhai,’ we aim to resonate with our audience’s experiences and showcase how RiteBite Max Protein is an integral part of their fitness lifestyle”

    The Schbang team has been instrumental in shaping the brand identity for this campaign and providing extensive support during its implementation. The campaign showcases a distinctive combination of creativity and fun.

    Adding to the same, Schbang executive director Manish Kinger said, “Bhais all over the world have a unique brocabulary, they don’t speak much but they have no problem in expressing the length and breadth and depth of all they want to say, with just one word “bhai”. This hard-wired bhaiology is what we wanted to bring to light and there could not have been a better brand and a better occasion to do the same.”

    RiteBite Max Protein’s campaign goes beyond brotherhood, highlighting a bond forged in sweat, support, and shared goals. They call each other “bhai,” but it’s a word that carries the weight of unspoken loyalty and a fierce love that thrives in the crucible of self-improvement. Gym bros celebrate each other’s wins, nudge each other through failures, and collectively journey towards greatness.

     

     

  • Myprotein partners with Indian Social Media Celebrity Harsh Beniwal

    Myprotein partners with Indian Social Media Celebrity Harsh Beniwal

    Mumbai: Myprotein, a leading online sports nutrition brand, proudly announces a momentous collaboration with renowned Indian social media celebrity, Harsh Beniwal. The partnership sees the two come together to inspire and encourage Indians to prioritize their health and wellness. Focusing on Harsh Beniwal’s own fitness journey and the importance of nutrition to support his goals.

    Demonstrating how dedication, determination, and the right nutritional support can support a healthy lifestyle the collaboration aligns with Myproteins commitment to champion a health movement in the country. With Harsh, the brand is aligned with this vision, partnering with a personality who seamlessly balances his acting and fitness journey, inspiring the youth of India to prioritize their wellbeing.

    Over the past two decades, Myprotein has become synonymous with excellence in the sports nutrition industry, inspiring countless individuals to pursue their fitness goals with passion and dedication. In India, the brand partners with renowned Indian athletes such as Prachi Choudhary, Niharika Vaishist, Ankita Bali, Jayesh Rane, and Aryan Brahmin.

    Expressing his excitement, Beniwal stated, “I am thrilled to partner with Myprotein. Myprotein has been an integral part of my fitness journey, and I am honored to collaborate with a brand that shares my passion for health and wellness. Together, we aim to motivate and empower individuals to prioritize their physical and mental well-being.”

    A Myprotein spokesperson added, “We are delighted to join forces with Harsh Beniwal, whose influence within India is exceptional. This collaboration exemplifies our commitment to reach far and wide with our messaging and inspire everyone to move a little more and priotize your health. It underscores the message of unity and strength encapsulated in our tagline, ‘Stronger Together, Since 2004.’ By reaching a diverse audience, we are ensuring that everyone can embark on their fitness journey and achieve their goals – no matter their starting point.”

  • Micro-Precision Products rebrands as WIKA Process Solutions India

    Micro-Precision Products rebrands as WIKA Process Solutions India

    Mumbai: Micro Precision Product Pvt. Ltd has announced its rebranding as WIKA Process Solutions India Private Ltd. WIKA Group is a globally recognized name for reliability and quality in process solutions. The new name reflects the ongoing dedication of the brand to growth and innovation. The brand believes that this strategic move will open doors to new collaborations and opportunities, allowing it to play a leading role in advancing the Indian measurement instrumentation market.

    WIKA India senior VP Gaurav Bawa said, “By leveraging the expertise and experience of WIKA brand in its domain, we aim to offer our customers even greater confidence in our products. The acquisition of Micro Precision by WIKA Group in 2014 was a strategic move to expand their product line while maintaining the highest quality standards for which WIKA is known.” Adding further, he said, “This rebranding marks the beginning of an exciting new phase, setting the stage for innovative advancements in our product lineup. While our name has changed, our commitment to excellence remains the same. WIKA Process Solutions Private Limited remains dedicated to providing high-quality products and exceptional customer support, now backed by the global expertise of the WIKA Group”.

  • From Rhône Valley to India: M. Chapoutier’s Journey of Award-Winning Wines

    From Rhône Valley to India: M. Chapoutier’s Journey of Award-Winning Wines

    Mumbai – M. Chapoutier, a name synonymous with exceptional wines and a deep respect for terroir, proudly announces its winning wines from the James Suckling Report. Celebrating a rich history dating back to 1808, the brand continues to garner global acclaim, solidifying its reputation as a leader in the wine industry.

    Originating in the picturesque Tain-l’Hermitage, Rhône Valley, France, M. Chapoutier was first established as “Calvet et Compagnie” and has evolved through generations. The partnership of Marius Chapoutier and Rodolphe Delépine in 1897 marked a significant milestone, birthing “Delépine et Chapoutier,” which began exporting wines to Europe. By 1922, Marius Chapoutier had taken sole ownership, renaming the company “Chapoutier et Compagnie,” and setting the stage for future success.

    Michel Chapoutier, a pioneer in biodynamic viticulture, took over the reins in 1990. His commitment to a holistic and sustainable approach to agriculture continues to be a cornerstone of M. Chapoutier’s winemaking philosophy. This innovative approach, inspired by 19th-century scientist Rudolf Steiner, emphasizes natural processes and the interconnectedness of all living things, ensuring the production of exceptional quality wines.

    While deeply rooted in the Rhône Valley, M. Chapoutier has expanded its presence globally. This has allowed the company to produce a diverse portfolio of wines catering to various palates, all while maintaining the family’s core values and commitment to quality.

    Today, M. Chapoutier remains a thriving family business led by Michel Chapoutier, his wife Corinne, and their children, Mathilde and Maxime. Their dedication ensures M. Chapoutier continues to be a respected and influential name in the world of wine.

    M. Chapoutier takes great pride in its numerous accolades. In 2019, the estate was ranked 5th in the “World’s Most Admired Wine Brands” by the British magazine “Drinks International.” Since the first edition of this ranking in 2011, Chapoutier has been the top French brand five times in nine years, highlighting its exceptional quality and innovative practices.

    In the latest James Suckling report on the Rhône Valley, M. Chapoutier’s single-vineyard wines achieved an unprecedented feat: four wines were awarded a perfect 100 points. This remarkable accomplishment, never before seen in James Suckling reports, is a testament to the daily hard work of the vineyard and technical teams.

    Now, Indian wine enthusiasts can now savor a selection of M. Chapoutier’s finest offerings, including:

    ●    La Bernardine Rhône Valley – Châteauneuf-du-Pape

    ●    M. Chapoutier Les Meysonniers AOP Crozes-Hermitage, Rhône Valley

    ●    M. Chapoutier Côtes-du-Rhône “Belleruche” White

    ●    M. Chapoutier Côtes-du-Rhône “Belleruche” Red

    ●    M. Chapoutier Bila Haut

    ●    Marius Red

    ●    Marius White

    VBev CEO, Sumedh Singh Mandla says “We are thrilled to bring the award-winning wines to the Indian market. We look forward to reaching out to the Indian audience and celebrating our love for exceptional wines.”

    With these award-winning wines both M. Chapoutier and VBev are excited about the prospects of further expanding their presence in the dynamic and evolving Indian market.

     

  • “We aim to surpass Rs 100 cr in sales within the next two years”: Gargi by PNGS’ Aditya Modak

    “We aim to surpass Rs 100 cr in sales within the next two years”: Gargi by PNGS’ Aditya Modak

    Mumbai: Fashion jewelry has evolved beyond mere adornment, becoming a symbol of style, elegance, and individuality. Gargi by PNG & Sons is one such brand that is redefining industry norms with its commitment to quality, affordability, and heritage.

    From a pioneering BSE listing to remarkable financial achievements, Gargi continues to set new standards in the market. It is poised for exponential growth, aiming to surpass Rs 100 crore in sales within the next two years.

    Indiantelevision.com caught up with Gargi by PNGS co-founder Aditya Modak to talk about their USP in the jewellery market, affordable luxury collection and more…

    Edited Excerpts:

    On Gargi by PNG & Sons differentiating itself from other players in the market, in terms of product quality, variety, affordability, and other key factors

    Gargi by PNG & Sons stands out in the market due to our commitment to product quality, variety, affordability, and heritage. While others prioritize design variations over quality, we focus on legacy, ensuring each piece embodies beauty and integrity. With over 15,000 SKUs, we offer a diverse range rooted in tradition yet appealing to modern tastes. We use premium materials like sterling silver, brass, and diamonds, reflecting elegance and grace.

    Our 14Ct real diamond gold collection, certified by IGI, is affordable and accessible. Priced from Rs 5,000 to Rs 50,000, it caters to various budgets without compromising on authenticity. From classic gold to romantic rose gold and timeless white gold, there is something for every occasion and style preference. Our collection symbolizes style, elegance, and individuality, making it a trusted choice for discerning women seeking luxury and value.

    On Gargi by PNG & Sons addressing the prevalent market challenges in the Indian fashion jewellery segment, and the strategies that it employs to overcome them

    We tackled market challenges in the Indian fashion jewellery segment by offering unique, competitive price points without compromising on quality, a rarity in the market. This was done after extensive market research and understanding what the consumer wants. We have a vast selection with over 15,000 SKUs, spanning silver, brass, diamond, and affordable luxury collections. We also launch new campaigns and collections regularly to stay relevant and engaging. Additionally, we are a very new age and digitally savvy brand that actively engages with our customer base through various online campaigns, ensuring a robust and contemporary market presence.

    On your affordable luxury collection

    Last year, we launched an affordable luxury real diamond collection, priced between Rs 5,000 to 50,000, which has been a great hit. This collection features gold with diamonds, a perennial favourite among customers. The designs are minimalistic, lightweight, and elegant, making the jewellery suitable for any occasion or daily wear. This blend of affordability and luxury has made it highly desirable for customers seeking elegance and versatility in their jewellery choices.

    On the key milestones and financial achievements of Gargi by PNG & Sons in 2023, reflecting its business growth, market recognition, and trajectory

    By the end of 2023, we delivered extraordinary returns of over 1700% for investors, setting new standards in the retail industry. We clocked a stellar financial performance for the quarter ended March 2024. With a remarkable rate of 116.93 per cent, the company achieved sales of Rs 15.38 crore.  The quarter we also witnessed a substantial increase in net profit, with figures soaring by 74.07 per cent to reach Rs 2.35 crore compared to the previous quarter ended March 2023, where it stood at Rs 1.35 crore. Our listing on the Bombay Stock Exchange (BSE) has further solidified Gargi’s position as a market leader, attracting a 100 per cent listing gain and a quadruple increase in customer numbers. In FY 2024, we have continued our exceptional performance, surpassed annual projections, and demonstrated robust growth, aiming to exceed Rs 100 cr in sales within the next two years. With a footprint spanning 18 locations across ten metro cities and six states, Gargi is poised for continued growth and success.

    On initiatives that Gargi by PNG & Sons undertook to expand its market presence in India during 2023, and what were the outcomes of these initiatives

    In 2023, we undertook several initiatives to expand our market presence. From November to March, we executed a significant influencer campaign to amplify brand presence, directly engaging customers. Additionally, we focused extensively on in-store branding. These efforts successfully increased brand visibility and directly connected with a broader consumer base, enhancing our market footprint.

    On the significance of Gargi by PNG & Sons’ listing on the Bombay Stock Exchange (BSE) regarding its market positioning and investor confidence.

    Our Bombay Stock Exchange (BSE) listing is a significant milestone. It made us one of the first fashion jewellery brands to achieve this. This listing has provided a substantial boost in terms of value, recognition, and market presence. It has also positively shifted the brand’s perception among consumers and investors, demonstrating our strong credentials and focus on growth.

    On Gargi’s future goals and aspirations and the company’s plan to realize them in the coming years

    In FY 2024, we have continued with our exceptional performance, surpassing annual projections and demonstrating robust growth. We aim to surpass Rs 100 cr in sales within the next two years. With a footprint spanning 18 locations across ten metro cities and six states, Gargi is poised for continued growth and success.

  • VLCC launches ‘Clinic Range’

    VLCC launches ‘Clinic Range’

    Mumbai: VLCC, one of the largest beauty and wellness brands in the world, expands its product portfolio with launch of revolutionary skincare range ‘VLCC Clinic’. Backed by scientific formulations, the new range embodies the group’s 35 years of expertise in skincare and wellness while catering complete skincare solutions. Dedicated to premium skincare, the newly launched products harness the power of science to tackle any skin concern, methodically.

    Leveraging inputs from more than 200 experts on board, supported by a wellness network of over 300 clinics, and trusted by over 20 lakh customers, VLCC’s Clinic range is the ultimate skincare expert ensuring clinic-like results at home. The clinic range is tailored to address issues like ageing, acne, pigmentation, and dullness, featuring products ranging from cleanser, moisturisers, serums to sunscreen. The brand has been bringing innovations in specific categories like facial kits where it also enjoys market leadership, but it is the first time the brand is launching a premium end-to-end skincare range.

    Commenting on the launch of the new range, VLCC MD and group CEO Vikas Gupta said, “Not all influencers are experts. VLCC with its expertise of 35 years, in affecting beauty transformations in over two million Indian women, is the true expert for all your beauty needs. And now, that expertise comes to you in the form of top-class, most efficacious, high science products with our recent range- The VLCC Clinic range which gives the customers clinic-like results at home.”

    Solidifying its position as a trusted leader in the beauty and wellness industry, the brand with its strong service and now product portfolio makes it the only brand to offer an integrated solution to the customer. VLCC aims to stay ahead of the curve when it comes to innovation, and technology, supported by a robust in-house R&D team. With a comprehensive ecosystem of services and products, including wellness programmes, weight management solutions, personal care products, and skill development training, VLCC is aiming to reach new heights globally.  

    The range will be exclusively available at all VLCC centres across India, they are also available on all online marketplaces and the VLCC website (www.vlcc.com/products). In addition, customers can also find them in major retail outlets nationwide.

  • Comprehensive formula for healthy glowing skin : Orgatre Vitamin C foaming Face Wash

    Comprehensive formula for healthy glowing skin : Orgatre Vitamin C foaming Face Wash

    Mumbai: Orgatre, a personal care brand committed to promoting eco-conscious beauty and self-love, with its unique blend of Ancient Vedic alchemy and modern cosmetological techniques. The brand is excited to present their skillfully curated creation, the Vitamin C Foaming Face Wash, which is designed to nourish and rejuvenate consumer’s face with each wash.

    The Vitamin C Foaming Face Wash, is the result of extensive study and skill. This unique product provides a comprehensive approach to skincare by combining five organic essential oils (Orange, Rosehip, Bergamot, Sea Buckthorn, and Blueberry Seed) with a special blend of five essential vitamins (E, C, F, B3, and B5) called ‘VITAmils’.

    One of the main ingredients, Vitamin C, fights damage caused by UV rays, boosts the production of collagen, and reduces signs of aging. Niacinamide, on the other hand, addresses skin imperfections such as acne and hyper-pigmentation. Antioxidant-rich Kakadu Plum and Lemon Peel Extract nourish and brighten skin, while Blueberry Seed Oil and Bergamot Oil have anti-microbial and rejuvenating benefits.

    This concoction has several advantages for your skin. As a result of its organic formulation, it effectively cleans pores, leaving your face feeling renewed and clear. It is suitable for all skin types, owing to its ability to effectively maintain skin hydration by retaining moisture within the skin’s layers. It facilitates the enhancement of a radiant complexion and accelerates skin healing processes, while specifically addressing signs of aging, pigmentation, and tanning.

    Additionally, its exfoliating properties effectively remove dead skin cells, thereby refining skin texture and promoting the development of a healthy, toxin-free dermal surface. This face wash has a transformational effect on prominent symptoms of aging, such as wrinkles, blemishes, acne scars, and hyperpigmentation, leaving your skin looking healthier and more refreshed.

    The Vitamin C Face Wash from Orgatre is meticulously crafted to rejuvenate and revitalize your skin. Infused with potent antioxidants, it works tirelessly to brighten your complexion, diminish dark spots, and protect against environmental stressors. With each use, experience a radiant glow and the nourishing embrace of nature’s finest ingredients.It reflects Orgatre’s holistic approach to skincare and goes beyond being just a cleanser, it’s a ritual of transformation.

    “With Orgatre’s Vitamin C Foaming Face Wash, you can start your journey to radiant, glowing skin. Experience the revitalizing power of nature’s rejuvenation and adopt a skincare routine that promotes your skin’s natural radiance,” Said Orgatre co-founder & managing director Himanshu Sharma.

  • Godrej Appliances grabs passengers’ attention through experiential marketing innovation

    Godrej Appliances grabs passengers’ attention through experiential marketing innovation

    Mumbai: Godrej Appliances, part of Godrej & Boyce, enthralls passengers arriving at the bustling Goa International Airport – MOPA with an experiential activation for its latest launch, the Eon Vogue series of nature-inspired wood-finish home appliances.

    To capture consumers’ attention, Godrej Appliances took an innovative route and engaged with airport passengers waiting to collect their luggage. At the arrival belt, large digital screens displayed attention-grabbing visuals of the new Eon Vogue series of appliances, alongside large size display of Eon Vogue Wood-finish Refrigerators. And as bags started arriving on the conveyor belt, mock-up of real-looking Eon Vogue Wood-finish Air Conditioners adorned with ‘Just Arrived’ tags generated curiosity among passengers. The short-video captures passengers’ genuine reactions, showcasing their surprise and intrigue upon encountering Godrej Appliances’ innovative range of wood-finish appliances in this unexpected environment.

    Commenting on this initiative, Godrej Appliances head of marketing Swati Rathi said, “The nature-inspired wood-finish Eon Vogue series of appliances are unique in their looks and automatically capture attention. By placing them creatively in an unexpected environment, we stood out and made a memorable impact. The genuine excitement visible in consumer reactions validated our efforts towards engaging consumers creatively.

    This activity was one amongst a series of marketing efforts being deployed across various touchpoints for the promotion of this new range. It’s not enough after all for products to be innovative and differentiated. In today’s times, the marketing efforts should also be equally innovative and live up to the brand philosophy of ‘Soch Ke Banaya Hai’.”

  • Hyundai Motor India installs Chennai’s first 180 kW DC fast charging station

    Hyundai Motor India installs Chennai’s first 180 kW DC fast charging station

    Mumbai: Hyundai Motor India Ltd (HMIL) announced the inauguration of its first 180 kW DC fast public electric-powered vehicles (EV) charging station in Chennai, Tamil Nadu, comprising of 150 kW & 30 kW connectors. As part of HMIL’s commitment to Tamil Nadu, it is the only fast public EV charging station currently installed in Chennai and is a first of HMIL’s target of installing a total of 100 fast public EV charging stations at key highways and cities across Tamil Nadu.

    Commenting on the installation of first fast charging station in Chennai, HMIL executive director – corporate planning Jae Wan Ryu said, “Tamil Nadu is home for Hyundai Motor India Ltd, and we have been committed to Tamil Nadu since our inception. As we celebrate 28 years of HMIL in India, we are delighted to inaugurate our first-ever 180 kW fast public charging station in Chennai. In line with Hyundai’s vision of ‘Progress for Humanity’, we aim to enhance convenience of all EV users, and hence our charging stations can be utilized by any four-wheeler EV user. HMIL envisages to install 100 charging stations across Tamil Nadu, to enhance the EV ecosystem and motivate more customers towards EV adoption across the state.”

    All EV customers stand to benefit from a quick charging experience with HMIL’s public 180 kW DC fast charging station. EV owners can access the charging facility on HMIL’s own charger management system in the myHyundai App, for easy location, navigation and pre-booking of charging slots, making digital payments and remote charging status monitoring. In addition to the fast public charging station, more than 170 of the charging points currently available in Tamil Nadu are mapped in the “EV Charge” section of myHyundai app for customer convenience. This app is open and accessible to all Hyundai as well as non-Hyundai EV users.

    The charging station has been strategically installed in the heart of Chennai and is located at the Spencer Plaza Mall, Anna Salai, Thousand Lights – Chennai, Tamil Nadu. The charging station is installed in close vicinity to customer amenities like coffee shops, restaurants and shopping avenues, to further induce customer delight while charging their electric vehicles.

  • “At Overdrive, women lead the charge at every level of our operations”: Arushi Kalsi

    “At Overdrive, women lead the charge at every level of our operations”: Arushi Kalsi

    Mumbai: Overdrive, a compelling brand nestled under the esteemed Metro & Metro group, is far beyond a footwear label – it’s a fusion of elegance, sustainability, and a catalyst for women’s empowerment. Founded in 2018 by Arushi Kalsi, Overdrive seamlessly weaves timeless fashion with a profound commitment to environmental consciousness and uplifting women.

    Kalsi carries forward the Kalsi legacy with an entrepreneurial spirit that echoes the words of the renowned shoe designer Salvatore Ferragamo, “Shoes transform your body language and attitude. They lift you physically and emotionally.” Her journey began at Mayo College Girls School, traversed through Delhi University, and further studies at Harvard, where she honed her business acumen. She refined her expertise in the field with esteemed brands like Peter Kaiser and Deichmann in Europe, solidifying her understanding of the industry.

    Indiantelevision.com had the privilege of speaking with Overdrive Shoes founder Arushi Kalsi about her remarkable journey towards integrating sustainability into her brand ethos. During the conversation, she provided a comprehensive overview of her brand’s commitment to environmental stewardship, women empowerment and lot more…

    Edited excerpts

    On integrating sustainability into your brand identity while maintaining a focus on elegant fashion

    When crafting a brand, our mission is to offer footwear that not only aligns with contemporary trends but also provides unparalleled comfort and adheres to environmental imperatives. Our approach to sustainability is a meticulous balance of engineering and design. Our dedicated German engineers work tirelessly to ensure our shoes are eco-friendly, utilizing cutting-edge sustainable materials and processes. Meanwhile, our head Italian designer infuses each pair with timeless elegance and style, proving that eco-conscious fashion can be both beautiful and luxurious. This harmonious blend of innovation and artistry defines our brand, making sustainability synonymous with sophistication.

    On Overdrive contributing to women’s empowerment, both within its own operations and in the broader community

    At Overdrive, women lead the charge at every level of our operations, from administration to the workforce. We believe that women’s empathy and insight are crucial at all stages of management and production. By fostering a workplace where women thrive, we not only champion gender equality within our company but also inspire and support women’s empowerment in the broader community.

    On steps you have taken to ensure transparency in empowerment initiatives

    To guarantee transparency in our empowerment initiatives, we’ve implemented several key steps. First, we regularly publish detailed reports on our progress and outcomes, which are accessible to all stakeholders. Second, we hold open forums and meetings where employees and community members can voice their opinions and offer feedback. Lastly, we collaborate with independent auditors to review and verify our practices, ensuring that our efforts are both genuine and effective. This multi-faceted approach ensures that our commitment to empowerment is clear, accountable, and continually improving.

    On engaging with customers to foster a sense of shared purpose and commitment to its values

    As a footwear brand, we engage with our customers to create a shared sense of purpose and commitment to our values in several meaningful ways. We start by actively communicating our sustainability and empowerment initiatives through our social media channels, newsletters, and online shopping experiences. Additionally, we provide transparency about our production processes and the positive impacts we make, fostering a deeper connection and trust. By creating a community where customers feel involved and informed, we cultivate a collective commitment to our brand’s values.

    On the future plans you have in terms of expanding its impact on sustainability and women’s empowerment

    As a conscious footwear brand for men, our future plans to expand our impact on sustainability and women’s empowerment are ambitious and forward-thinking. We aim to increase the use of eco-friendly materials and innovative, sustainable technologies in our production processes. Additionally, we plan to launch new initiatives that support women’s empowerment, such as partnering with organizations dedicated to women’s education and career advancement in the fashion industry. We also intend to expand our leadership programs within the company to ensure more women have opportunities to rise to key positions. By continuing to push the boundaries of sustainability and championing women’s roles in our industry, we strive to make a lasting, positive impact.