ITV

Category: Brands

  • Larah Opalware by Borosil become India’s number-one brand in the opalware segment

    Larah Opalware by Borosil become India’s number-one brand in the opalware segment

    Mumbai: Borosil is thrilled to announce that Larah Opalware by Borosil, has become India’s number-one brand in the opalware segment, according to the latest sales report 2024.

    Larah’s Opalware range surges 37 per cent in sales, outpacing its competitors and propelling Borosil’s overall revenue to Rs 942.3 crores.

    On the occasion, Borosil Ltd MD Shreevar Kheruka expressed by saying “We extend heartfelt gratitude to our customers for making Larah by Borosil the number one opalware brand in the country. We are committed to providing our audiences with the highest quality products, contemporary designs and exceptional service.”

    The brand recently underwent a significant transformation in its identity and positioning, focusing on empowering modern Indian women who excel in multitasking and strive for excellence in all areas of life. This strategic shift has resonated well with its target audience, further solidifying its market leadership.

    As the brand moves forward, it aims to enhance its product offerings and expand its reach, setting new benchmarks in the industry.

  • Magniflex India launches Magnigeo

    Magniflex India launches Magnigeo

    Mumbai: On the occasion of World environment day, Magniflex, a luxury mattress brand, has launched Magnigeo, a mattress that offers superior comfort while prioritizing environmental sustainability. Our planet is at a critical tipping point, facing unprecedented challenges with rising global temperatures and environmental degradation. With the launch of Magnigeo, Magniflex India marks a pivotal moment in the journey towards a more sustainable future. Magniflex also pledges to plant a tree for every Magnigeo purchase on behalf of the customer, and will issue a certificate in their name or their nominee’s name.

    Commenting on their newest product, Magniflex India MD Anand Nichani said, “Climate change is no longer a distant threat but a present reality, urging us to reassess our choices and embrace a more sustainable lifestyle. This growing awareness has led to a shift in consumer behavior, with individuals actively seeking out products that align with their eco-conscious values. We have come up with something that not only caters to comfort, but also caters towards environmental responsibility. We have set our mind towards implementing the 17 Sustainable Development goals set up by the UN for a more sustainable future. MagniGeo is our contribution to building a more sustainable future for all.”

    Magnigeo mattresses are crafted from regenerated foams, which are free from harmful expanding agents. They offer firm support for spine alignment, while the Memoform padding adjusts to body shape. The breathable fibers enhance comfort, while the ‘No Waste’ fabric ensures a soft touch.

    Magnigeo’s commitment to environmental and social responsibility is further underscored by its OEKO-TEX Standard 100 and OEKO-TEX STEP certifications, which guarantee the absence of harmful substances and responsible manufacturing practices. Moreover, the company’s innovative vacuum packaging technology minimizes transport emissions, while its dedication to research and development ensures both product performance and a minimum lifespan of 10 years, contributing to resource conservation.

    Magnigeo mattress will be available across Magniflex stores and on their website. Customers can take advantage of the Magniflex investment plan (MIP), a hassle-free EMI option, to bring home the comfort of Magnigeo mattress.

  • Snitch redefines sustainable fashion with Relove integration

    Snitch redefines sustainable fashion with Relove integration

    Mumbai – Snitch, a leading men’s fashion brand, is proud to announce its integration of Relove, an innovative platform for sustainable fashion. This strategic move underscores Snitch’s commitment to sustainability and offers customers the opportunity to purchase authenticated preloved Snitch items at significant discounts while also having the option to sell their own preloved Snitch products.

    The seamless integration of Relove onto Snitch’s platform ensures a user-friendly experience for customers. By simply visiting the Snitch website, customers can browse, sell and purchase preloved items with the assurance that each piece has been verified for quality. This initiative delivers exceptional value and actively contributes to waste reduction, aligning with broader environmental conservation objectives. In the last two years, Snitch has saved three million litres of water and keeps its products in circulation, preventing them from entering landfills.

    The fashion industry’s substantial carbon footprint, responsible for 10 per cent of global emissions, is a pressing concern. Through the resale of each garment, Snitch helps save six times its weight in CO2, significantly reducing the fashion industry’s environmental impact. Additionally, this initiative empowers customers to retain cherished pieces while finding new homes for those they no longer wear, promoting sustainable fashion and a mindful approach to consumption.

    Snitch CEO & founder Siddharth Dungarwal expressed, “The Integration of Relove epitomizes our steadfast commitment to sustainable fashion. We believe in offering our customers stylish and high-quality clothing and the opportunity to make eco-conscious choices. By integrating Relove, we are empowering our customers to contribute to a more sustainable future. This initiative allows them to enjoy their favourite Snitch styles while supporting environmental conservation.”

  • adidas and Real Madrid reveal white home kit rooted in tradition for 2024/25

    adidas and Real Madrid reveal white home kit rooted in tradition for 2024/25

    Mumbai – adidas has unveiled the new Real Madrid CF home kit for the 2024/25 campaign, a predominantly white look with subtle detailing, representing the cleanest home kit design in recent memory.

    A crisp white kit has been a trademark look of the club throughout its decorated history; a look adored by the Madridistas and worn by some of the greatest players to ever step onto a football pitch.  Now, welcoming a new age of exciting talent, the 2024/25 design is stripped back to the roots of the club, with a minimalistic look that speaks to the long-lasting legacy and love all those associated with the club, have for the color white.

    The crafting of the jersey further binds the new kit to the club’s DNA, by incorporating a bespoke houndstooth pattern using the initials ‘RM’ throughout the design.  adidas utilised a 3D engineering method to construct the jersey in three levels, subtly imbuing the shirt with a layered RM pattern, creating a textured look and feel to add depth and intrigue.

    Rounding off the design is a seasonal V-neck collar and minimal black detailing woven through the adidas logo on the shirt, shorts, socks, shirt sponsors and the famous three stripes, which run down the shoulders of the shirt.

    adidas SVP of Product & Design Sam Handy said: “Over the past 26 years, we’ve been honoured to reimagine the classic white strip of Real Madrid and create iconic looks that will forever be attached to the success of the club.  Regardless of what that final design is for each season, we always stay true to the core DNA of Real Madrid. So, for this season’s home kit, we’ve gone back through the archive and reintroduced it to a new generation of fans and players, creating one of the cleanest looks in recent memory.”

    Crafted for performance and to help provide world-class players with the confidence to play under pressure, the lightweight jerseys feature the latest in adidas technology which has been created in close collaboration with players throughout the development process.

    The on-field version of the jersey is constructed with HEAT.RDY technology, using advanced materials to maximize air flow to keep players feeling cool, while the fan version features AEROREADY technology, which uses sweat-wicking or absorbent materials to keep the body feeling dry. 

  • SW Network collaborates with Pizza Hut for ‘Melts’ student ambassador program

    SW Network collaborates with Pizza Hut for ‘Melts’ student ambassador program

    Mumbai: As SW Network continues to onboard more global clients, landing the prestigious Pizza Hut mandate adds another impressive achievement to its portfolio. YouthBeat, the pioneering youth marketing wing of SW Network, has recently secured the youth marketing mandate of Pizza Hut, India’s most loved pizza brand. SW Network’s Delhi office will handle the account, which was secured through a rigorous multi-agency pitch.

    Pizza Hut’s newly launched ‘Melts’ is stirring up excitement in the Indian market. As per the mandate, YouthBeat will be responsible for crafting engaging content for Pizza Hut Melts and maximizing its reach on campuses and beyond. They will also be spearheading an effective student ambassador program with 500 students across 8 cities to engage with Gen Z and young audiences, promoting the Melts range in the coolest, most innovative ways.

    To channel its youth community’s competitive spirit, YouthBeat will introduce weekly tasks and challenges within the student ambassador program. Tasks such as increasing trials and expanding reach, with all the progress being tracked on a dedicated microsite will feature via a leaderboard. Top performers will be given the chance to win coveted rewards including MacBook, Air, iPhone, iPads, Jordans, and many other exciting prizes to ensure high engagement and enthusiasm among Gen Z.

    Sociowash co-founder Raghav Bagai on winning the mandate, expressed “Partnering up a big player in the F&B space such as Pizza Hut is very thrilling for us. We, at YouthBeat, will be devising Pizza Hut’s very own student ambassador program called The Melts Squad, consisting of ambassadors across many Indian cities. We are already looking at more possible tools to optimize this ambassador program, leveraging our expertise in understanding the GenZ preferences and mindset, to enhance awareness and engagement around the new range. The Melts range comes with a tagline of “No interruptions. Only Satisfaction”- and we want to rightly put across how crispy, cheesy, and, loaded the range is, solidifying the sentiment that nothing in the world needs to pause while you binge on your own ’Melts’.”

    Commenting on the collaboration with SW Network, Pizza Hut India CMO Aanandita Datta said, “Gen Z is an important demographic for us, and we are looking at many innovative ways to engage with them. Partnering with SW Network to launch the Melts Squad program is a significant step in that direction. Melts has already taken Gen Z by storm, and we are excited to take it up a notch with this partnership”

  • Mia by Tanishq reaffirms commitment to sustainability with new initiatives

    Mia by Tanishq reaffirms commitment to sustainability with new initiatives

    Mumbai: In celebration of World Environment Day, Mia by Tanishq, one of India’s trendiest fine jewellery brands is proud to announce a series of sustainability initiatives under the theme of  #GoldForGood. These initiatives highlight Mia’s ongoing commitment to fostering a greener planet and promoting environmentally conscious practices within the jewellery industry.

    As part of continuing efforts to contribute to the environment, Mia by Tanishq is launching a special plantation drive. For every purchase made at a Mia store during June, a tree will be planted in the customer’s name. As part of its Environment Day initiative, Mia is contributing towards the Trees for Villagers program in Fatehabad, Haryana, India. The “Trees for Villagers” program is a unique initiative where for every purchase made, a tree is planted in the customer’s name. This program aligns with the theme of “Only One Earth” for Environment Day, emphasizing the importance of preserving the planet for future generations. This initiative underscores Mia’s dedication to creating a positive environmental impact and aligns with our broader vision for sustainability.

    Mia by Tanishq continues to prioritize sustainability across multiple touch points of the value chain from stores to the manufacturing processes. Most of the jewellery from Mia is crafted using recycled gold, significantly reducing the environmental impact associated with mining fresh gold. This not only conserves natural resources but also promotes responsible sourcing and sustainable production practices.

    Alongside these efforts, Titan’s jewellery division, including Mia by Tanishq, is working diligently towards ambitious sustainability goals. These include becoming carbon-neutral and water-positive in manufacturing. They have also implemented a comprehensive 4-P framework – People, Place, Process  & Planet – to ensure our vendor partners adhere to our rigorous sustainability standards.

    Mia by Tanishq business head Shyamala Ramanan stated, “At Mia, we are deeply committed to creating beautiful jewellery pieces that also honour our planet. Our #GoldForGood initiatives reflect our dedication to sustainability, ensuring that our customers can make a positive impact with every purchase. The brand’s efforts are encapsulated in symbolizing the commitment to responsible and sustainable practices. At Mia, we believe that style and sustainability can go hand in hand, and  we are dedicated to making a positive difference in the world.”

     

  • Celebrating World Environment Day with sustainable choices for a greener planet

    Celebrating World Environment Day with sustainable choices for a greener planet

    Mumbai: As we observe World Environment Day, it’s essential to reflect on the impact our choices have on the environment and consider how we can contribute to a more sustainable future. Offering high-quality bedsheets that not only provide comfort but also promote the environment is rare, hence we have a brand that is concerned about sustainability.

    Here are some ways our bedsheets align with eco-friendly practices and how you can make a difference.

    1. Organic cotton: The sustainable choice

    Our bedsheets are crafted from organic cotton, which is grown without the use of harmful pesticides and synthetic fertilizers. Organic cotton farming supports healthier soil, reduces water consumption, and promotes biodiversity. By choosing organic cotton bedsheets, you are supporting sustainable agriculture and reducing your carbon footprint.

    2. Eco-friendly manufacturing processes

    We prioritize eco-friendly manufacturing processes to minimize our environmental impact. Our production facilities adhere to stringent environmental standards, ensuring that our bedsheets are made with minimal waste and reduced energy consumption. This commitment to sustainability extends to every step of our production, from sourcing raw materials to the final packaging.

    3. Low-impact dyes and finishes

    The dyes and finishes used in our bedsheets are carefully selected to be low-impact, meaning they have a reduced environmental footprint compared to conventional dyes. These eco-friendly dyes are free from harmful chemicals, making our bedsheets safer for you and the environment. They also ensure vibrant, long-lasting colors without compromising sustainability.

    4. Recyclable and minimal packaging

    We understand the importance of reducing waste. Our bedsheets are packaged using recyclable materials, and we strive to minimize packaging wherever possible. By choosing our products, you are contributing to the reduction of plastic waste and supporting a circular economy.

    5. Long-lasting quality

    Investing in high-quality bedsheets means they last longer, reducing the need for frequent replacements. Our durable and luxurious bedsheets are designed to withstand the test of time, ensuring you enjoy their comfort and style for years to come. This longevity reduces waste and promotes a more sustainable lifestyle.

    This World Environment Day, we invite you to join us in making conscious choices that benefit our planet. By selecting Boutique Living bedsheets, you are not only enhancing your sleep experience but also supporting sustainable practices that protect the environment. Together, we can create a greener, healthier world for future generations.

  • Incredio reintroduces Slim Shake in chocolate & mango flavours

    Incredio reintroduces Slim Shake in chocolate & mango flavours

    Mumbai: Incredio, a subsidiary of HealthKart, a leading health supplement company in India, is thrilled to announce the reintroduction of its popular Slim Shake in two delectable flavours – Chocolate and Mango. This relaunch aims to offer a simple, effective, and sustainable weight loss solution tailored specifically for health-conscious Indian consumers.

    By offering one wholesome nutritious shake that helps cut out excess calories from the diet, Incredio Slim Shake has become a recent favourite in India. It provides a sustainable weight loss plan that eliminates the need for fad diets and unattainable gym goals. Each serving of Incredio Slim Shake is a nutritious meal replacement, packed with 22g of a triple blend protein (Whey, Soy, and Casein) that keeps you fuller for longer, 6.7g of high fiber that helps with digestion & fullness, and only 221 calories. Enriched with 24 essential vitamins and minerals, it supports healthy, long-term weight loss without requiring extreme diets, ensuring an effective and balanced approach to achieving health goals. It provides the precise amount of protein, fiber, vitamins, and minerals needed while eliminating approximately 480 unnecessary calories from the diet daily.

    The product will be available in a 480gm pack size from Rs 799/- onwards and is available online on www.incredio.com and the leading e-commerce websites – Amazon, Flipkart & Myntra.

    On the relaunch of Slim Shake, Incredio brand head Neha Gupta expressed, “We are thrilled to reintroduce Incredio Slim Shakes that are designed to meet the growing demand for health and fitness among Indians. Our reintroduced shakes in Chocolate and Mango flavours combine taste with essential nutrition, providing a balanced approach to weight loss. We are committed to supporting our customers in their health journey by offering products that are both effective and enjoyable.”

    According to a survey by EY India, Indian consumers are increasingly conscious of health, fitness, and holistic nutrition. The COVID-19 pandemic has further highlighted the importance of health and immunity, leading to a significant shift in consumer behaviour towards natural food, health supplements, and specialised diets.

  • Why ROAS shouldn’t be the North star metric for D2C brand founders

    Why ROAS shouldn’t be the North star metric for D2C brand founders

    Mumbai: In the competitive landscape of D2C brands, selecting the right agency can be a make-or-break decision. However, many brand owners often fall into the trap of focusing solely on the wrong metrics and questions when choosing an agency partner and jumping from one agency to another, whoever promises the highest ROAS.

    During discovery calls with potential agencies, brand owners frequently inquire about metrics and strategies that may not necessarily provide the insights needed to make an informed decision. Questions such as “What ROAS can you get me?” or “Could you increase my current 5x ROAS to 7x?” often dominate these discussions.

    When a brand’s north star metric is purely ROAS, it often fails to establish a sustainable or profitable business I’ve even encountered brands that penalize agencies for not meeting target ROAS goals.

    While these metrics are important, it is important to understand other metrics in its correlation – like CAC Vs. nCAC (new customer acquisition cost) to gauge the growth of the brand.

    Here are some questions D2C brand founders should consider when selecting an agency:

    Focus on Problem-Solving Prowess

    Instead of fixating on competitor ROAS or benchmark ROAS, inquire about the agency’s experience in tackling challenges specific to your industry. Understand their problem-solving prowess and how they approach unique objectives and hurdles faced by your brand.

    Assess the Agency’s Resilience

    Business downturns are inevitable, so it’s essential to assess how an agency handles adversity. Inquire about their processes and strategies during tough times. Do they pivot swiftly to adapt to changing circumstances, or do they adopt a wait-and-see attitude?

    Align Metrics with Business Objectives

    Ensure that the agency’s metrics align with your business objectives and provide meaningful insights. Instead of solely focusing on ROAS, inquire about how they evaluate ROI and whether their metrics reflect your brand’s goals and priorities.

    Prioritize Quality over Quantity in Creatives

    In industries like apparel, jewelry, and accessories, quality often trumps quantity when it comes to creatives. Understand the agency’s approach to creative development and how they measure success. Emphasize the importance of smart, effective creative strategies over sheer volume.

    Understand Reporting Processes

    Reporting is essential in performance marketing, but it’s not just about pretty PowerPoint presentations with dashboard screenshots. Inquire about the agency’s reporting processes and their understanding of the numbers behind the data. Ensure that they provide actionable insights rather than just surface-level metrics.

    Look Beyond Price

    While price is undoubtedly a factor to consider, don’t base your judgment solely on cost. Instead, look for agencies with relevant experience, a track record of success, and a deep understanding of your brand and industry. Focus on the value that an agency can bring to the table rather than simply opting for the cheapest option.

    While brand owners may not need to be experts in performance marketing or ad operations, having a fundamental understanding of key metrics is crucial for informed decision-making and strategic planning. In today’s competitive landscape, where digital marketing plays a significant role in brand growth, being aware of performance metrics empowers business owners and top management to assess the effectiveness of marketing efforts, optimize campaigns, and allocate resources wisely. By grasping these metrics, stakeholders can better collaborate with agencies, set realistic goals, and drive sustainable growth for their brand in an ever-evolving market.

    The author of this article is Adbuffs lead creative strategist Talia Praveen.

  • Sam & Marshall Eyewear’s strategic expansion redefines success with 115 per cent growth

    Sam & Marshall Eyewear’s strategic expansion redefines success with 115 per cent growth

    Mumbai: Sam&Marshall Eyewear, a leading innovative brand in the eyewear industry, is experiencing a surge this year. The company is on track to serve a staggering 100,000 customers by year’s end, reflecting a remarkable 115 per cent growth compared to the same period in 2023. Sam and Marshall Eyewear has served an impressive 25,000 customers by mid-May 2024. This highlights the brand’s growing popularity fueled by customer demand, strategic online partnerships, and a commitment to exceptional design.

    The 2023 Economic Times awardee for the Fastest Growing MSME – Micro is consistent in launching new and exciting designs, Sam&Marshall Eyewear boasts an impressive collection of over 2,500 pieces. Sam&Marshall Eyewear is amplifying its brand presence through strategic online partnerships and a commitment to social media engagement with over 35,700 engaged followers on Instagram and a monthly website reach exceeding five million. The company has established a presence on leading online marketplaces such as Flipkart and Amazon. This allows the brand to tap into the vast user base of these platforms and make their trendy and functional eyewear collections readily available to a wider customer base. The brand is fostering a space for style inspiration, product education, and direct customer interaction.

    “The eyewear industry is constantly evolving. Sam&Marshall will keep growing by staying ahead of the curve,” With a focus on customer satisfaction, strategic partnerships, and commitment to offering quality and style, the brand is well-positioned to solidify its place as a leading force in the eyewear industry said Sam & Marshall founder Abdus Samad.