ITV

Category: Brands

  • New Z6III offers exceptional specs for full-frame mid-range class models

    New Z6III offers exceptional specs for full-frame mid-range class models

    Mumbai: Nikon India Pvt Ltd has introduced the Z6III, its new high-performance Hybrid camera model that inherits the signature features of the Z9 and Z8, delivering high performance and exceptional specs in the full-frame mid-range class.

    “Continuing upon the legacy of our flagship Z series, the new Z6III stands tall as a pinnacle of performance in the full-frame mid-segment category. Boasting cutting-edge technology, including the world’s first partially-stacked CMOS sensor and an unrivalled EVF with a staggering resolution of 5.7M. With features tailored to meet the demands of India’s Wedding and Wildlife videographers, the Z6III delivers breathtaking high-resolution video capabilities of up to 6K/60p, Full HD 240p, and built-in N-Log, N-RAW and Pro Res Raw HQ functionalities. For photographers, it offers unparalleled autofocus precision, improved low light performance and the ability to capture decisive moments at a blazing 120fps with Pre-Release Capture, and continuous shooting at an impressive 20fps,” explained Sajjan Kumar, Managing Director, Nikon India Pvt. Ltd.

    Incorporating the latest technologies

    The Z6III adopts the world’s first partially-stacked CMOS sensor, which allows for 3.5x faster than the previous generation. This sensor allows for high-speed continuous shooting that enables Pre-Release Capture at up to 120 fps.  The camera also provides an additional option of shooting at 60 fps in FX format.

    The Z6III is further enhanced with a bright, high-res EVF of 4000 cd/m2 and 5760k dots with a wide colour gamut, making it easier to follow fast-moving subjects accredited to fast data readout from the partially-stacked CMOS sensor and quick processing of Nikon’s EXPEED 7.

    High performance and functionality inherited from top-tier models

    For high-resolution video production, the latest Nikon model allows 6K, 5.4K and Full HD/240p for up to 10x slow-motion video creation. Other than the wedding and wildlife genre Z6III is an excellent choice for shooting events such as live concerts, and interviews by offering video recording up to 125 minutes in 4K UHD/60p (8-bit) format. The Z6III also provides the flexibility for videographers to shoot videos in 12-bit ProRes RAW HQ and N-RAW formats, offering flexibility in colour grading.

    Superior AF performance

    Nikon’s latest model inherits the impressive -10 EV AF detection range from the Z9 and Z8, therefore making it an excellent choice for low-light conditions. The Z6III offers superior AF performance particularly in backlit scenes, with the capability to detect up to 9 types of subjects and enhanced focus efficiency on human faces. Moreover, the Z6III boasts an upgraded AF speed, now approximately 20 per cent faster than its predecessor.

    Superior Low-light Performance

    The latest Nikon camera can also capture stunning low light scenes with ISO ranging from 51200 for videos and 64000 for photos. The Z6III expands handheld shooting opportunities in low-light situations such as indoor scenes and nightscapes. Thanks to the EXPEED 7 high-speed image-processing engine, which helps in High ISO noise reduction, hence preserving the intricate textures in your photographs. The Z6III also achieves one of the highest in-camera Vibration Reduction (VR) in the Nikon Z series cameras with an 8.0-stop.

    The Nikon Z6III is equipped with focus point VR that reduces blurring in focused areas making it easy to frame subjects around peripheries.,

    Expansion of possibilities for imaging expression through new functions

    Gain better control over your creative photography with Flexible Color Picture Control for use with the NX Studio– Nikon’s image browsing, processing, and editing software. This exciting new option allows users greater freedom of expression for users with the support of Colour Blender and Colour Grading features, enabling the intuitive adjustment of light and colours to match your intent. Users can then export the combinations of configured settings from the NX Studio to the Z6III and register these as Custom Picture Controls, applicable at any time while shooting and reflected on the live display, for real-time preview of the results. Further, Z6III works in tandem with Nikon’s new cloud service, Nikon Imaging Cloud with support for new Imaging Recipes to expand possibilities for imaging expression. The Z6III firmware can be updated without the need for a computer or a smart device, with images captured by the camera to be uploaded automatically to Nikon Imaging Cloud as soon as it connects via Wi-Fi and transferred to pre-configured third-party cloud storage services, making the storage and sharing of images even more convenient. 

  • PNGS unveils new monsoon collection featuring Vaidehi Parshurami

    PNGS unveils new monsoon collection featuring Vaidehi Parshurami

    Mumbai: P N Gadgil and Sons (PNGS), has announced the exclusive launch of its latest jewellery collection, aptly named the ‘New Monsoon Collection.’ This exquisite collection boasts three distinctive looks tailored to cater to rural and urban markets.

    The traditional gold designs, crafted with intricate detailing, are designed for the rural market. These timeless pieces will be showcased through hoardings and outdoor advertising across rural regions, celebrating the rich cultural heritage and traditional aesthetics that resonate deeply with this audience.

    For urban customers, PNGS presents two modern and vibrant collections. The first features colorful stones, bringing contemporary jewelry a fresh and lively vibe. The second, adorned with red stones and offering a chic layered look, promises to add a touch of elegance and sophistication to any ensemble. Both collections will be prominently featured in PNGS’ digital campaigns and outdoor advertisements in urban areas and will be available for purchase in all PNGS stores and online platforms.

    Speaking about the new collection, PNGS’ CFO and COO Aditya Modak said, ‘We are thrilled to introduce the New Monsoon Collection, which beautifully marries tradition with modernity. With the charismatic Vaidehi Parshurami as the face for this campaign, we are confident that this collection will resonate with a wide audience, offering something unique for everyone.’

    Marathi actor and influencer Vaidehi Parshurami is the face of this new collection. Vaidehi, a celebrated Marathi entertainment industry figure, debuted with Mahesh Kothare’s movie “Ved Lavi Jeeva” in 2010. With over 736K followers on Instagram, her association with PNGS brings significant traction and visibility to the collection.

    PNGS continues to empower customers with cutting-edge CRM solutions and innovative technologies like the Karatmeter, ensuring utmost transparency and trust in every purchase. In 2023, PNGS achieved a commendable turnover of Rs 10,000 crore, driven by its expansive retail operations and robust bullion business. Looking ahead to fiscal year 2025, the brand anticipates a 12 per cent increase in revenue, fuelled by its ongoing expansion and a growing online presence.

  • Amazon Fresh expands reach to 130 plus cities in India

    Amazon Fresh expands reach to 130 plus cities in India

    Mumbai: Amazon India announced the expansion of Amazon Fresh, its full-basket grocery service of wet and dry groceries including fruits, vegetables, chilled products, beauty, baby, personal care, and pet products among other daily grocery needs, to 130-plus cities. Amazon Fresh sellers source fruits and vegetables from over 11,000 farmers and ensure the quality of the produce through a ‘four-step quality check’. Customers in 130-plus cities like Ambala, Aurangabad, Hoshiarpur, Dharwad, Una, Suri, and others will enjoy great savings and avail exciting deals from Amazon Fresh sellers and bank partners while building their weekly/monthly basket.

    Amazon Fresh IN director Srikant Sree Ram said, “Amazon Fresh is reshaping grocery shopping in India. We bring fresh produce and daily essentials right at the doorsteps of our customers across 130 cities in India. Our expansion and focus on quality products demonstrate our commitment to serve customers and offer them the best online shopping experience for fresh produce and daily essentials. Further, customers can avail benefits from cashback, offers, and bank discounts, adding value to their every purchase.”

    Amazon Fresh offers a simplified shopping experience, with a dedicated app-in-app for groceries on Amazon.in, and convenient features like personalized widgets, buy again option, and reminders to ensure that frequently shopped items aren’t forgotten during checkout. Customers love easy selection and navigation, and our recent launch of multiple thematic stores and events like mango store, summer store, IPL store etc. offers best value across the entire selection of high-quality groceries. Features like personalized widgets, buy again option, saved preferences, and more help customers with the ease and convenience to shop on Amazon Fresh. With super value days from the first to the sevent of every month, customers can build their monthly basket at value.

  • “At House of Vitti India, we prioritise handcrafted footwear, preserving traditional craftsmanship:” Charru Sharrma

    “At House of Vitti India, we prioritise handcrafted footwear, preserving traditional craftsmanship:” Charru Sharrma

    Mumbai: In the world of fashion, comfort is often compromised in favor of style. This dilemma has driven innovators to redefine industry standards, blending tradition with contemporary elegance. One such visionary leader, known for her commitment to craftsmanship and luxury, is Charru Sharrma, who aims to redefine the footwear landscape.

    Indiantelevision.com in conversation with House of Vitti India founder and designer Charru Sharrma  delved into the inspiration behind the brand’s inception, its prioritisation of quality, comfort, and authenticity, addressing sustainability and much more.

    Edited Excerpts:

    On the inspiration behind creating House of Vitti and the challenges you faced in maintaining traditional craftsmanship while innovating with modern designs

    My inspiration behind House of Vitti India comes from a deep love for Bharat’s rich cultural heritage and a passion for creating something modern but with a traditional touch. There is so much beauty in our country to take inspiration from whether it’s our vibrant cultural festivities or the kind of textiles and the timeless embroidery techniques  and craftsmanship of traditional Indian footwear. This inspired me to blend these classic elements with modern designs that appeal to today’s customers who want to look versatile and would want to opt for fashionable footwear.

    At House of Vitti India, we create designs that work well with both contemporary and ethnic outfits, making them perfect for various occasions like small gatherings at home or intimate dinner parties. Our goal is to make shoes that respect traditional craftsmanship while also incorporating innovative designs to suit the changing tastes of our clients.

    On House of Vitti India ensuring the values of quality, comfort, and authenticity are upheld in every product

    At House of Vitti India, we deeply value quality, comfort, and authenticity. In terms of quality, we use the finest fabrics for our embroideries and select the highest quality materials for every part of our products, from the embroidery to the assembling, the quality of the box, and even the shoe bag inside. We take care of every detail to ensure excellence. Before sending a product to our customers, we conduct thorough quality checks to make sure everything is perfect.

    Secondly, comfort is a top priority for us. We believe that stylish footwear should also be comfortable to wear. For example, our juttis have double-padded cushioning to ensure easy walking, and our Kolhapuris and mules also have extra padding for added comfort.

    Lastly, in terms of authenticity, we are committed to using the best quality materials to maintain the authenticity of our products. This includes carefully assembling each piece with close attention to detail, such as precise stitching and well-incorporated insoles.By focusing on these values, House of Vitti India delivers footwear that is not only stylish but also high-quality, comfortable, and authentically crafted.

    On the key themes or inspirations behind the new collection

    Talking about our recently launched summer collection, the key themes and inspirations behind it are all about blending style, comfort, and timeless elegance. Our Mules collection is designed to meet customer demand for chic yet practical footwear, offering a range of stunning options in pastel colors, elegant pearl finishes, versatile denim bases, and timeless classic black.

    At House of Vitti India, we prioritise our customers’ preferences, and the launch of our Mules collection is a testament to that commitment. Each pair of mules is meticulously crafted to provide both fashion and functionality, incorporating double padding for extra comfort. This ensures that our customers can wear their Vitti pairs all day without sacrificing style or ease.

    The theme of this collection is pastel yet classic. We chose beiges, pastel shades, and black, along with denim, to evoke a sense of timeless classiness. Our inspiration came from nature and the effortless elegance it embodies.

    Our Black Mules, the Botanical Mule and Aeris Mule are inspired by natural botanical elements, reflecting a sophisticated yet organic aesthetic. Pastel Panache Mule, which are designed to give a breezy, easygoing look, these mules feature soft, soothing colors that convey a relaxed, summery vibe. Pearl Mule, which are inspired by the natural elegance and royalty of pearls, these mules are designed to be easy, go-to pairs that need no second thought. Pearls symbolise effortless grace and timeless beauty.

    Our summer collection is all about providing footwear that is stylish, comfortable, and versatile, perfect for any occasion and reflective of the natural beauty and elegance that inspires us.

    Could you walk us through the design and creation process of a typical pair of Jutti, Kolhapuri, or Mules

    At House of Vitti India, we take great care in crafting each pair of Jutti, Kolhapuri, or Mules. First, we decide on the theme for our new collection, which sets the tone for our designs. Once the theme is chosen, we create the sketches. These designs are then handed over to our skilled karigars (artisans), who create a “khaaka” or pattern by drawing the design on a butter paper sheet, which is subsequently printed onto the fabric. Next, the actual sample-making process starts. The artisans carefully craft the sample, paying attention to every detail. After the sample is made, it goes through the assembling process where all parts are put together.

    We then review the sample to check for any changes or improvements needed. If adjustments are necessary, we repeat the process to ensure everything is perfect. Once the design is finalised, it goes in for the production. This detailed process ensures that each pair of our footwear is made with the highest standards of quality, comfort, and authenticity.

    On House of Vitti India addressing sustainability in its production processes

    At House of Vitti India, we’re passionate about creating footwear that are hand done. We prioritize handcrafted techniques in both assembling pairs and intricate embroideries preserving traditional craftsmanship. Our commitment to quality ensures that our pairs have a longer shelf life. Furthermore, the use of PU soles in Kolhapuris and our recently launched Mules made our decision to offer vegan alternatives to conscious consumers. This choice also aligns with the brand’s values of authenticity and brilliance, which shows a new approach to design and material selection.

    As mentioned, we put more emphasis on authentic materials which makes our shoes last longer, keeping in mind the betterment of the environment. In terms of packaging, we’ve thoughtfully designed it to minimize waste. Our sturdy boxes are perfect for reusing, and muslin shoe bag inside the box not only protect the product during transit but also serve as sustainable storage options for customers, promoting a culture of reuse and minimising single-use packaging.

    On the feedback that you have received from customers about your products, and its influence on your designs

    We’ve received wonderful feedback from our customers, and it has greatly influenced our designs. Based on their reviews, we’re expanding our range to offer a wide variety of choices. We started with juttis, creating different designs for various occasions, including everyday wear and office wear, because our customers wanted more than just special occasion shoes. Next, we introduced Kolhapuris, as many customers wanted back-open footwear, and Kolhapuris were the perfect fit. Following that, we launched stylish mules, again focusing on customer comfort and the preference for back-open designs. Listening to our customers helps us innovate and ensure our products meet their needs and preferences, keeping them stylish and comfortable.

    On the new product categories or innovations that can expected from House of Vitti India

    House of Vitti India is thrilled to introduce the latest collection just in time for the upcoming festivities. This launch will offer a wide variety of options for everyone to choose from. We believe our customers will really love the new additions. Keeping trends and festivities in mind, we are looking forward to launching Heels that provide our customers with diverse options blending tradition and modernity, adding both style and comfort to your wardrobe.

  • Prowatch confirms expanding the smartwatch portfolio

    Prowatch confirms expanding the smartwatch portfolio

    Mumbai: Riding on the wave of the phenomenal response on its ZN and VN Series, Prowatch, the smart wearable brand launched in April 2024 by Lava International Ltd, has confirmed plans to expand its smartwatch portfolio following market sentiments and rising consumer demand.  

    The announcement comes against the backdrop of one-month celebrations of Prowatch’s launch sustained through brand campaign, ‘Tough Hain Pro’. Having garnered applauds from the notable tech influencers and media fraternity, the ongoing 360-degree campaign has achieved tremendous traction for the product, creating mass popularity amongst the young generation. Across 1000 retail outlets, Prowatch experiential zones are created for an elevated in-shop experience. With the response being overwhelming from across markets the success of Prowatch indicates at the rising appetite for smart wearables across markets.

    Speaking about Prowatch, Lava International Ltd head of marketing Puravansh Maitreya said, “Prowatch is envisioned to redefine affordable technology in the growing smart wearable industry, with quality, accuracy and relatability. From its launch till now, our focus has been on experiential marketing to enable users experience the product in real life scenarios. The early reception has been encouraging as we continue to expand the portfolio with best-in-class affordable technological innovations.”

    Under the campaign, as a part of its marketing strategies, Prowatch on-boarded influencers from different walks of life showcasing the utility and value of the product in different facets of life, alongside creating superlative experience for distributors, retail partners and customers across various touchpoints, fostering robust dialogue and collecting real-time reviews. The launch of the Prowatch witnessed the participation of various channel partners, including retailers, distributors, and consumers, and featured key social media influencers, generating over 10,000 pre-registrations, effectively engaging the target group and building substantial buzz.

    Designed, developed and tested in India, Prowatch is a made-in-India and made-for-India product, as it caters to unique needs of Indians, starting at Rs 1999 only. Available on Amazon, Lava e-Stores and at Lava outlets nationwide, Prowatch offers over-the-counter replacement (OTCR) service to ensure a hassle-free product replacement experience under warranty at Lava retail outlets.

  • Lay’s Farm Equal honors women farmers with customised My Stamp

    Lay’s Farm Equal honors women farmers with customised My Stamp

    Mumbai: For generations, women have been the backbone of agriculture, silently tilling the land, nurturing crops, and ensuring food security for families and communities. Yet, their stories remain untold, their contributions remain unseen. Today, PepsiCo India, through its Lay’s brand, has taken a significant step forward with a unique endeavour in collaboration with the Department of Posts, Government of India: releasing customised My Stamp commemorating the heart of Indian agriculture – women farmers.

    Postal stamps are a timeless medium of communication that has evolved into collector’s items, symbolising significant milestones into India’s culture and history. By choosing stamps, Lay’s elevates these often-hidden heroes – our women farmers by shining a spotlight on their relentless dedication that has played a pivotal role in India’s agricultural landscape.

    The releasing ceremony, held at the PepsiCo India office in Gurgaon, celebrated a shared purpose of empowering women in agriculture and was attended by representatives from both PepsiCo India and Department of Posts. This launch extends Project Farm Equal, a multifaceted program spearheaded by PepsiCo India and USAID through the Global Development Alliance Project (GDA). The project empowers over 2,500 women farmers by addressing their unique challenges and serves as both a tribute to their indomitable spirit and a catalyst for further empowerment.

    The set of 12 my stamp feature a vibrant illustration of a woman farmer, clad in a yellow saree, proudly holding a basket overflowing with freshly harvested potatoes. This image is a powerful representation of the countless women working tirelessly in Lay’s potato fields, and a symbol of their dedication and sacrifice.

    “Postal stamps have always held a unique cultural significance, capturing and conveying stories that resonate with our heritage and values. Despite the digital age, stamps remain a powerful medium for storytelling. The stamp released by Lay’s and Department of Posts beautifully bring to life the contribution of women farmers, showcasing their invaluable role in Indian agriculture. Lay’s has done a commendable job in highlighting these often-overlooked heroes through such an aesthetically pleasing design. We are confident that stamp collectors across India will be eager to acquire these stamps, and they will inspire many to send letters again.”, stated chief postmaster general, Delhi circle Manju Kumar.

    Sharing her thoughts on the stamps, PepsiCo India category lead – potato chips Saumya Rathor said, “Stamps have globally been a symbol of honour which immortalise people, moments, and movements of great cultural value. The launch of the stamps as a part of our continued vision with Project Farm Equal, marks a momentous milestone in our journey to empower and educate women farmers, equipping them with the knowledge and tools to succeed. By championing women in agriculture through this initiative, Lay’s is not only recognising their contributions but also spearheading a pivotal movement that places women at the forefront of the agricultural landscape.”

    U.S. Agency for International Development (USAID), in India, mission director Veena Reddy said, “Although women represent more than 40 percent of the global agriculture workforce, women face unequal access to training, technology, finance, and land. Understanding this gender divide, USAID and PepsiCo are expanding the range of roles that women can fill, reducing gender disparities, and increasing women’s access to training opportunities, as well as improved working conditions.”

    PepsiCo India’s director agro Anukool Joshi added, “I am immensely proud to witness the profound impact of our Farm Equal initiative. One aspect that particularly resonates with me is the pivotal role played by women farmers, whose inclusion has brought a fresh perspective to our practices. Their rigor and discipline in implementing critical agricultural methods ensure the safeguarding of yields and the flourishing of crops to their full potential.  This gesture of launching customised My Stamp issued by Department of Posts, celebrates and honours their tireless efforts.”

    Rajan Devi, a farmer at Lay’s potato field in Aligarh, expressed, “I am overwhelmed with gratitude to Lay’s for recognising our hard work and dedication. To have our own postal stamp really fills our hearts with joy and pride. Being featured on a stamp is a moment of great joy for our entire community and a reminder that our efforts are valued.” (translated to English)

    This initiative shines a long overdue spotlight on the critical role women play in agriculture. It’s a powerful recognition of their dedication and resilience, and a step towards dismantling the barriers they face. Starting 15 June, these stamps will be available to the public at e-post office, serving as a tangible symbol of Lay’s dedication to empowering women in agriculture.

  • SUPR Water: Where hydration meets protein-packed goodness

    SUPR Water: Where hydration meets protein-packed goodness

    Mumbai: In a world where health-conscious choices are paramount, SUPR Water emerges as a beacon of innovation and wellness. Founded in 2023 by visionary young entrepreneurs Shivam Chawla and Chaitanya Tulsyan, SUPR Water blends clean protein with hydration, offering 24g of protein and 7g of BCAA per serving. The brand embodies a mission both simple and profound: to redefine hydration and revolutionise how people nourish their bodies. With a commitment to providing convenient, nutritious solutions, SUPR Water empowers individuals to effortlessly embrace healthier lifestyles, one sip at a time. The brand stands out as the cleanest and purest form of protein available in the market crafted with premium ingredients from the USA

    SUPR Water is formulated for individuals, fitness enthusiasts, athletes, and vegetarians as it offers a guilt-free indulgence for every occasion, starting at only Rs 199. The drinks are available in a variety of flavours, including Lemonade, Mango Orange, Grape Frost and Berry Blast, making it the perfect companion for social gatherings, workouts, or a refreshing break during a busy day. Each bottle of SUPR Water is crafted to enhance hydration while addressing India’s protein deficiency; while also being free from sugar, fat, lactose, and gluten.

    Shivam Chawla, the driving force behind SUPR Water, articulates the brand’s core ethos, stating, “At SuprWater, we’re not just selling a drink; we’re crafting a lifeline of wellness, pouring hope and vitality into every sip, transforming lives one drop at a time.” His personal journey as a fitness enthusiast who is always on the lookout for healthy protein options and also being a vegetarian, underscores his commitment to providing accessible and nutritious solutions for all. SUPR Water’s co-founder Chaitanya Tulsyan shared his entrepreneurial journey, from academia to the inception of SUPR Water. He reflected on the relentless pursuit of excellence that drives him, stating, “Our company, Goodpro Corporation, stands as a testament to our vision of delivering quality products that not only satisfy consumer needs but also contribute positively to their well-being.” Chaitanya Tulsyan further expresses excitement for the journey ahead, emphasising SUPR Water’s role as a pioneer in redefining standards within the FMCG industry.

    Looking ahead, SUPR Water sees itself as just the beginning of a broader journey towards holistic wellness. With a vision to revolutionise the way people perceive health and wellness, the brand envisions expanding its offerings beyond its flagship SUPR water. The brand is excited to introduce a range of innovative products catering to diverse dietary needs and preferences. Upcoming additions to the lineup include SUPR Probiotic shots, meticulously designed to support gut health and immunity, and SUPR Makhana, offering a delicious and nutritious snacking option. Additionally, SUPR is crafting protein bars tailored for on-the-go energy and muscle recovery. With these new additions, it aims to establish itself as a trusted companion in every aspect of customers’ wellness journeys, from hydration to snacking and beyond.

  • Reliance Retail’s Tira expands its brands portfolio with ‘Akind’

    Reliance Retail’s Tira expands its brands portfolio with ‘Akind’

    Mumbai: Tira, Reliance Retail’s omnichannel beauty retail platform, today announced the launch of its skincare brand, ‘Akind’. Co-founded by Mira Kapoor, Akind was unveiled at Tira’s flagship store at Jio World Drive in Mumbai.

    Akind understands that everyone’s skin is unique and deserving of personalized care and seeks to simplify skincare by listening to its needs. Through this targeted approach the brand will empower individuals to achieve their skincare goals. Each formulation in the Akind range serves a distinct purpose in improving one’s skin barrier health, falling under three categories:

    1   The build range, featuring the clean slate hydrating cleanser, the on cloud nine lightweight moisturizer, and the sleep tight firming serum, focuses on repairing and restoring the skin barrier to its natural state.

    2   The balance range, consisting of the fresh start oil-free balancing cleanser, the bounce back soothing & purifying toner, and the get even everyday multi-active serum, helps maintain the skin barrier’s gentle, equilibrium state, resulting in a healthy, lit-from-within glow.

    3   The defence range includes the bright idea radiance serum, the no shade sunscreen primer SPF 50 PA++++, and the super smooth sun stick SPF 50 PA+++, designed to protect the skin barrier from external aggressors such as pollution, lifestyle factors, and sun damage.

    Commenting on the launch, Reliance Retail Ventures Ltd executive director Isha Ambani said, “We are excited to introduce Akind, Tira’s first skincare brand in the own brands portfolio. This launch represents a significant milestone in Tira’s journey. As we continue to expand and evolve, we remain committed to innovation and excellence, ensuring that every offering enhances our customer’s beauty experience.”

    Commenting on the launch, Akind co-founder Mira Kapoor stated, “Not too long ago, I realized that my skincare journey truly began when I started listening to my skin. The Akind range was meticulously formulated with care, trial and error, and extensive research into high-efficacy ingredients that act as targeted solutions for specific problems, and what better way to bring this vision to life than powered by Tira, the ultimate destination for curated beauty brands. With Akind, I want to share the joy of skin type agnostic, barrier-focused, high performance, and price-conscious skincare that helps one meet the best version of their skin, just like I did.

    After the successful launch of Tira Tools, the premium curated beauty accessories under the private label, and Nails Our Way, an exclusive line of vibrant nail colors and kits, Reliance Retail Limited (RRL) continues to expand its innovative offerings. The addition of its first skincare brand, Akind underscores Tira’s commitment to providing customers with high-quality, diverse, and trend-setting products across beauty and personal care categories.

  • Twid and GoKwik partner to boost D2C brands growth with “Pay with Rewards”

    Twid and GoKwik partner to boost D2C brands growth with “Pay with Rewards”

    Mumbai: Twid, a revolutionary rewards-based payment network and GoKwik, a leading eCommerce enabler, have entered into a strategic partnership to expand loyalty and reward programmes usage across GoKwik network of D2C brands.  The partnered integration has already been rolled out to 90 plus brands in the GoKwik network, including Snitch, Adilqadri, Bacca Bucci, Neemans, and Sanfe to name a few. This collaboration will unlock a wider universe of discounts and loyalty points for brands to offer their shoppers, increasing their delight while contributing to the brand’s revenue growth.

    Through this partnership, 100 million shoppers in the GoKwik network will be able to access loyalty and reward points provided in the Twid network (Flipkart SuperCoins, Intermiles, PAYBACK (now Zillion) points, Debit/ Credit Card reward points etc) at the checkout, resulting in extra savings on every purchase. D2C brands will provide the option to the shoppers to redeem highest available reward points from the network of Twid’s reward-issuing partners, resulting in increased customer lifetime value by upto 30 per cent. This will also lead to higher prepaid conversions, as shoppers would want to enjoy benefits of these rewards and pay online, ultimately reducing RTO (returns before delivery) and enabling brand growth. Not only this, Twid’s reward-issuing partners will get access to GoKwik’s deepest network of D2C brands, increasing their reach and revenue.

    Commenting on the partnership, Twid CEO & co-founder Amit Koshal said, “We’re thrilled to partner with GoKwik and empower our users to unlock the true value of their rewards while shopping online. This integration creates a whole new shopping experience, offering convenience and maximizing benefits for both customers and brands. With the vast network of GoKwik, we intend to further amplify our partnership and reach with Issuers and their customers”

    The partnership seamlessly integrates reward points into merchants’ platforms using GoKwik’s one-click checkout. This eliminates the hassle of managing multiple loyalty programs and allows shoppers to leverage their accumulated points directly at checkout. The result is an elevated shopping experience with maximized benefits and convenience.

    “Customer retention continues to be the core focus for D2C brands as cost of acquisition is increasingly rising in this hyper-competitive landscape. Offering unique loyalty and reward points is one of the best ways for brands to increase retention, enhance loyalty and chart sustainable growth for themselves. Partnering with Twid and enabling rewards on our checkout delivers a superior shopping experience for customers and helps brands increase their prepaid transactions and customer LTV.” said GoKwik co-founder and CEO Chirag Taneja.

  • We lean towards natural fabrics that lend durability, comfort & functionality: Shriya & Isha Suri

    We lean towards natural fabrics that lend durability, comfort & functionality: Shriya & Isha Suri

    Mumbai: Established in April 2021 by Shriya Suri and Isha Suri, Cosset Clothing emerged with a mission to bridge the gap between style and sustainability in the fashion industry. The name Cosset, meaning “to care and to pamper,” encapsulates the essence of their brand, reflecting its inspiration, vision, and mission. Recognizing a disconnect between consumer preferences and the fabrics used in garment production, Cosset set out to redefine the narrative of natural, sustainable fashion targeting individuals in their 20s to 40s who seek premium styles made from quality fabrics. The brand’s ethos revolves around infusing vibrant colours and timeless silhouettes with comfort and longevity, ensuring that each piece remains relevant for years to come, with an emphasis on planet-friendly, everyday luxury.

    Cosset founders Shriya and Isha Suri, leverage their rich backgrounds in fashion and marketing to create a brand that champions stylish, versatile, and eco-friendly clothing. Shriya’s vision integrates everyday essentials with travel needs, while Isha drives the brand’s digital presence, aiming to make sustainable fashion both chic and enduring. Cosset embodies their shared passion for slow fashion and timeless style.

    Indiantelevision.com reached out to Shriya and Isha, where both emphasised more into their brand’s strategies, their approach, target audience and more…

    Edited excerpts

    On inspiration to establish Cosset Clothing and pursue sustainability in fashion

    COSSET translates to care & to pamper, the very essence of the brand name captures the inspiration, vision and mission of the brand. We noticed a gap between clothes that were mindfully created and styles that would outlast seasons & trends. With COSSET, we aim to bridge this gap with wardrobe essentials that every person should have in their wardrobes, using planet friendly fabrics. Fast fashion has been feeding us way too many trends on a daily basis and this isn’t the sustainable way forward.

    On the selection of quality fabrics in its garment production process

    We lean towards natural fabrics that lend durability, comfort & functionality. The chosen fabrics have to sit well with our silhouettes, while maintaining a luxe touch & feel. Once the fabrics are shortlisted, we move to design sampling & a wear test to ensure that comfort is not compromised upon. We try our best to avoid wastage as much as possible with planned production in small batches. However, when we’ve had extra fabric – we have developed it into cloth tote bags , each of which is sent along with bigger carts orders.

    On strategies you employ to cater to the preferences of individuals aged 20 to 40 who seek sustainable fashion

    Our aesthetics lie in creating wearable pieces in solid, soothing hues that are pleasing to the eye, and are your wardrobe’s best companions. Sustainability comes in the form of our timeless designs where we use delicate accents like colour blocking, cuff detailing, statement collars, to elevate a rather classic look. These elements work amazingly well with our TG by providing durability and at the same time, making a statement. Monotone looks in premium fabrics will never go out of style. They reflect a simple everyday luxury which is non-negotiable for sustainable fashion shoppers!

    On incorporating vibrant colours and timeless silhouettes while maintaining a focus on sustainability

    We love playing with a timeless colour palette in styles that are not trend-driven. All this blends seamlessly into our vision when we make our pieces with natural, planet-friendly fabrics.

    On discussing your brand’s approach to everyday luxury and how it aligns with its planet-friendly ethos

    We believe that luxury lies in effortless comfort. When you choose comfortable fits in superior-quality natural fabrics & minimal hues on the daily, it becomes a part of the lifestyle. Our vision is to become a part of wardrobes that seek timeless elegance!

    On engaging with your target audience to raise awareness about sustainable fashion and encouraging responsible consumption habits

    Social media is the primary communication tool for us. Our Instagram feed provides a great insight into what the brand is all about, and so we make it a point to inculcate educational content as part of our strategy – like the fabrics we use & the benefits thereof, the environment our clothes are made in and why we make the designs we make. Consumers trust a brand even more when you’re authentically transparent with them, which is why we choose to show certain behind-the-scenes aspects of our operations as well.

    On sharing any insights into Cosset Clothing’s future plans or upcoming collections that further emphasize its commitment to sustainability

    We’re always sampling in newer fabrics that fit our silhouettes. We are yet to come across new blends that compliment our designs, and fit customers’ demands. Over the past 3 years, we have built an ever-growing, strong community of consumers who are as mindful with their purchasing decisions as we are with the clothing we make. We are certain that slow fashion as a lifestyle is gaining momentum across India & globally. Our vision is to make COSSET a part of your lifestyle – your everyday essentials that swiftly transition into travel sets as well. We’re looking at expanding designs in Womenswear & Menswear, with designs that cater to different market segments globally – via both Online & Offline presence.