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Category: Brands

  • Weekend Unwind with: Europe Girl Cosmetics Waqas Lasania

    Weekend Unwind with: Europe Girl Cosmetics Waqas Lasania

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, Europe Girl Cosmetics founder Waqas Lasania.

    Without further ado, here it goes…

    1. Your mantra for life
    Ans: The mantra that I have always believed in is “Enjoy the journey.” Life is about savoring experiences and embracing the challenges that come along but what is important is finding joy in that. It is important to appreciate every moment and not just focus on the end goal.

    2. A book you are currently reading or plan to read
    Ans: One book that I am currently reading is the ‘Art of Thinking Clearly’ by Rolf Dobelli. This book opens the door to life-changing experiences and leads the reader to improve clarity and rationality in our daily lives.

    3. Your fitness mantra, especially during the pandemic
    Ans: My fitness mantra during the pandemic has been “adapt and persevere.” Staying active has been crucial not just for physical health, but for mental well-being too.

    4. Your comfort food
    Ans: My comfort food is a hearty plate of curry with rice. It’s simple, filling, and always hits the spot. The rich flavors and warmth of the curry bring me a sense of home and comfort, making it the perfect dish to enjoy when I need a little extra cheer.

    5. A quote or philosophy that keeps you going when the chips are down
    Ans: When the chips are down, I remind myself that tough times never last, but tough people do. I have always believed that challenges are opportunities in disguise and with resilience and a positive mindset one can overcome any obstacle.

    6. Your guilty pleasure
    Ans: My guilty pleasure is spending an evening with a great movie and some classic music. There’s something so comforting about losing myself in a good film and then relaxing with timeless tunes.

    7. The last time you tried something new
    Ans: The last time I tried something new was when I took up pottery.  It was both relaxing and rewarding to shape clay into something beautiful. This experience reminded me of the joy in learning and creating from scratch.

    8. A life lesson you learned the hard way
    Ans: A life lesson I learned the hard way is that patience truly is key. I used to expect immediate results and grew frustrated when things didn’t go as planned but with time, I realised that true success requires persistence and resilience through challenges. Trusting the process has made all the difference in achieving my goals.

    9. What gets you excited about life?
    Ans: the endless possibilities for growth and discovery are what get me excited about life. Whether it’s exploring new places, meeting inspiring people, or delving into fascinating ideas, every day offers a chance to learn and evolve.

    10. What’s on top of your bucket list?
    Ans: On top of my bucket list is opening a store globally and ensuring every girl has the freedom to express her beauty with confidence through our products. Empowering women to feel their best and spread confidence worldwide is my ultimate dream and driving passion.

    11. If you could give one piece of advice to your younger self, what would it be?
    Ans: If I could give one piece of advice to my younger self, it would be to trust the process and be patient. Everything falls into place with time, and worrying won’t change the outcome. Embrace each moment, learn from every experience, and remember that growth often comes from the journey, not the destination.

    12. One thing you would most like to change about the world
    Ans: Equal access to education for everyone is one thing that I want to change about the world. I firmly believe that education empowers individuals, breaks the cycle of poverty, and encourages understanding and empathy across cultures.

    13. An activity that keeps you motivated and charged during tough times
    Ans: An activity that keeps me motivated and charged during tough times is running. Hitting the pavement clears my mind and gives me a sense of accomplishment. The physical exertion and fresh air work wonders for my mood and energy levels.

    14. What lifts your spirits when life gets you down?
    Ans: What lifts my spirits when life gets me down is spending time with loved ones. Whether it’s a heartfelt conversation, a shared meal, or just being in their company, the support and warmth from family and friends always brighten my day and remind me of the good things in life.

    15. Your go-to stress buster
    Ans: My go-to stress buster is taking a walk in the park while listening to music. The combination of fresh air, nature, and my favorite tunes helps me unwind and clear my mind. 

  • adidas releases limited edition Lionel Messi F50 Triunfo Dorado

    adidas releases limited edition Lionel Messi F50 Triunfo Dorado

    Mumbai – adidas has launched the limited-edition Lionel Messi F50 Triunfo Dorado pack. Engineered for game-changing speed, the boots will be worn by Messi as he looks to add more accolades to his glittering career this summer.

    For the first time ever, the boots available for retail include some of the exact, unique design specifications Leo chooses for his own on-pitch footwear, enabling fans to get closer than ever to the feeling of emulating the GOAT on the pitch.

    . The closure of the ‘burrito’ style tongue is adapted to Leo’s preferred fit and has been engineered with knit material for maximum comfort.

    .  The Hybrid Touch upper updates the recently released inline F50 with a synthetic suede and foil material with soft haptic designed for vamp stability and comfort when touching the ball at speed.

    .  Consistent with the other existing F50 releases, the boots sit on a Sprintframe 360 soleplate, specifically designed to provide optimised stability and traction. The heel counter on the soleplate works harmoniously with a stud configuration of rounded and bladed studs for foot steadiness at push-off – all working in tandem to help facilitate multidirectional speed and acceleration.

    Following the return of the F50 franchise earlier this month, the visual design of the Triunfo Dorado is inspired by one of the franchise’s most iconic boots – the F50 Prime. The Prime was originally released in season 2014/15, a season in which Leo won the League, Cup and UEFA Champions LeagueTM treble while breaking the all-time record for goals scored in the Spanish top division (43 in 38 appearances – and 21 assists.)

  • Wild Stone and Secret Temptation Ignite Flipkart’s ‘Glam Up’ event

    Wild Stone and Secret Temptation Ignite Flipkart’s ‘Glam Up’ event

    Mumbai – McNROE, the parent company of Wild Stone, CODE & Secret Temptation, launched their latest fragrance collections at Mumbai’s ‘Flipkart Glam Up’ event. Bollywood stars such as the latest heartthrob Taha Shah and the charming Adah Sharma unveiled the new scents, adding a touch of magic and star power to the occasion.

    Secret Temptation introduced its new captivating Body Mists —Bloom, Magic, Dew, and Bold. The most exciting part is that they are the first in the category to proudly carry the claim – Safe On Skin, reflecting the brand’s dedication to quality products. This dermatologically tested range is the result of the brand’s extensive research on female preferences and each fragrance is crafted with unique natural notes, offering a ‘Fresh out-of-the-shower’ feeling throughout the day.

    Simultaneously, Wild Stone CODE has unveiled its opulent new collection of luxury body perfumes: Blanc, Bleu, and Noir. Each scent is meticulously crafted to provide a fresh and unique experience tailored to different times of the day. Begin your morning with Blanc, featuring aromatic and citrusy notes for a refreshing start—transition to Bleu in the evening, with its fresh and woody scent that enhances your suave personality.  Embrace Noir’s spicy and Ambery essence for celebratory occasions and sophisticated nights out. These luxurious fragrances exude a bold & mystical allure, perfect for the modern man.

    McNROE head of business development Ankit Daga shared his excitement, stating, “We are thrilled to introduce these exquisite fragrances. Our new collections exemplify our commitment to innovation and excellence in personal care, and we are confident they will enhance the everyday fragrance experience for our consumers.”

  • Kinder Joy launches new hot wheels and barbie toys in India

    Kinder Joy launches new hot wheels and barbie toys in India

    Mumbai: Kinder Joy, the most loved confectionery brand from the house of Ferrero, one of the world’s leading manufacturers of sweet-packaged products is all set to add further excitement and smiles to consumers with the launch of its all-new limited edition licenses of hot wheels and barbie toys. Yes, you read that right – now every scrumptious treat of  Kinder Joy, will include exciting surprises from the iconic Hot Wheels and enchanting Barbie collections.

    To make the unboxing experience more exciting, Kinder Joy has introduced new packaging depicting Barbie and Hot Wheels characters on individual packs. This will facilitate informed purchase decisions.  Additionally, with this launch, Kinder Joy has for the very first time introduced larger sized toys, thereby providing more excitement in each pack. This series of toys will make a collectors dream come true.

    Defining entire generations for its high-speed excitement and iconic designs, each blue Kinder Joy will include the iconic Hot Wheels toy cars thereby reigniting the spirit of toy car racing again. The most loved Barbie collection will be found in the pink Kinder Joy. With the introduction of these new licenses, Kinder Joy promises excitement for all including avid collectors.

    Kinder Joy has released a new digital film to promote the new collection. The film showcases a mother who surprises her kids with the all-new Kinder Joy, while they excitedly unwrap their favourite barbie and hot wheels toys. It captures the true essence of the happines that Kinder Joy and its toys brings to consumers. The film conveys the key message: “Ab har Kinder Joy ke saath do naye toy collection, Barbie aur Hot Wheels.”

    Commenting on the launch, Kinder regional marketing head Amedeo Aragona said, “Based on market research, we are delighted to bring  two world-renowned Mattel licensed characters to India as part of the Kinder Joy experience. Barbie and Hot wheels resonates with all age groups, and our increase in the toys size will definitely make it a collectors item. Also feature big and high-quality designs will surely delight consumers.”

    So grab your Kinder Joy now to discover the thrill of hot wheels and the charm of barbie in every Kinder Joy that are sure to become the most treasured collectible toys.

  • Spotify X Royal Enfield: Fusion of music and motorcycling that fuels India’s youth culture

    Spotify X Royal Enfield: Fusion of music and motorcycling that fuels India’s youth culture

    Mumbai: Setting out on a motorcycle ride is already a thrilling experience, but when you add an exciting playlist that sets a perfect backdrop for your journey, it becomes an even better adventure. The fusion of music and motorcycling truly embodies a sense of freedom and exploration which is exactly what Spotify and Royal Enfield aim to power and enhance through an exciting year-long collaboration.

    To celebrate World Music Day and World Motorcycling Day in a uniquely spectacular fashion, Spotify and Royal Enfield are excited to rekindle their partnership with eclectic musical waves that will set the wheels in motion. What began as a bold experiment last year, to transform the local cultural scene by bringing together passionate music enthusiasts and motorcycling aficionados has quickly become one of the most anticipated collaborations in the community.

    This year, Spotify and Royal Enfield will elevate their partnership, focusing on supporting local artists and keeping India’s vibrant culture alive and thriving through Spotify’s RADAR, your go-to lineup for discovering fresh indie and pop talents and RAP 91, the heart of hip-hop across diverse languages and regions. Both these events will see Royal Enfield at the centre with a dedicated zone providing a pure music and motorcycling experience.

    “We’re beyond excited to partner with Royal Enfield once again,” said  Spotify India’s head of sales  Arjun Kolady. “RADAR and RAP 91 are such important platforms for new artists, and with Royal Enfield on board, we’re bringing these experiences to life in ways we’ve never done before.”

    Royal Enfield chief brand officer  Mohit Dhar Jayal said “Our partnership with Spotify stems from our mutual passion for culture, creativity and riding. While the riding community and motorcycling culture is core to everything we do at Royal Enfield, Spotify has been championing vivid musical cultures, artists and communities. We see this partnership as a collaborative campaign to bring together music and motorcycling as a form of self-expression that weaves symbiotic, cultural narratives blending the best of both worlds and offering new experiences for consumers.”

    Royal Enfield’s involvement is about creating an interactive space where the energy of music seamlessly blends with the spirit of riding. Imagine experiencing the latest Royal Enfield motorcycle while vibing to live performances from the hottest indie and hip-hop artists – this is the vision that this collaboration is bringing to life.

    Continuing their streak of musical adventure, Spotify and Royal Enfield are set to head to Goa from  November 22-24, 2024 for the 14th edition of Royal Enfield’s annual celebration of everything motorcycling, music, and community – Motoverse 2024. This unique gathering, presented by Royal Enfield, will host around 15000 passionate riders and motorcycle enthusiasts. Motoverse will feature an incredible lineup of RADAR artists, handpicked by Spotify, ready to set the stage ablaze. It’s a true celebration where music and motorcycles unite in a spectacular showcase of creativity and adventure.

    To maximize the reach and impact of these events, Royal Enfield will also be leveraging Spotify’s premium media unlocks including The Stage and Dynamic Audio Ads.

    The Stage is an innovative in-app product that allows Royal Enfield to deliver meaningful and personalized rich-media content directly to Spotify users. This platform offers a unique opportunity for Royal Enfield to engage with listeners in a more intimate and impactful way, making their brand story come alive through immersive media experiences.

    Dynamic Audio Ads combine the power of audio with advanced targeting and personalization capabilities. By dynamically swapping elements of an audio ad based on the listener’s time of day, day of the week, location, weather, and listening habits, Royal Enfield can tailor custom ads that resonate with the user’s current mood and moment. This innovative approach ensures that each interaction is relevant and engaging, fostering a deeper connection with the audience.

    Spotify and Royal Enfield’s partnership is about driving the growth of India’s indie, pop, and hip-hop scenes while embracing the adventurous spirit of young India. Get ready for an epic series of events, from RADAR in June and RAP 91, Motoverse extravaganza in November. 

  • Mocemsa eyes robust expansion through offline and airport retail this fiscal

    Mocemsa eyes robust expansion through offline and airport retail this fiscal

    Mumbai – Mocemsa gears up for robust expansion this fiscal. Celebrated for its unique fragrances and formulations, they would be focusing on Shop in Shop retail and airport stores apart from their existing digital expansion. This move enables the brand to increase its brand visibility, enhance customer experience and create a multi-channel presence.  

    India has long been a thriving hub for the fragrance industry, with a rich history of perfumery and a growing consumer base that values unique and high-quality scents. Mocemsa’s foray into the Indian market provides fragrance enthusiasts across the country with the opportunity to experience the brand’s unique approach to perfumery. As consumers in India become increasingly discerning about the fragrances they wear, Mocemsa’s original formulations and commitment to excellence offer a new and exciting choice for those seeking luxurious and long-lasting scents.

    “We are excited to bring Mocemsa to a larger base of customers using phygital strategy.” said Mocemsa co-founder & manager Paarth Malhotra. “Our perfumes are more than just scents; they are a reflection of India’s rich heritage and culture. With this expansion, we look forward to sharing our unique fragrances with a wider audience, offering them a truly luxurious and unforgettable olfactory experience.”

    Mocemsa’s expansion into the Indian market comes at a pivotal moment when consumers are increasingly seeking luxurious fragrances crafted with the highest quality ingredients. The brand’s presence is in 75 Lifestyle stores across India and key airport locations, including Delhi Duty Free T3, Delhi Domestic Airport T1, Delhi Domestic Airport T2, Delhi Domestic Airport T3, Goa’s airports, Lucknow Domestic Airport, Hyderabad Duty Free International Terminal, Kannur Duty Free International Arrivals, and Mumbai Duty Free T2. Travelers from around the world passing through these airport locations will gain visibility for the brand, further enhancing its reputation and reach on a global scale.

    Through collaborations with prominent online retail partners, Mocemsa ensures that customers across India have convenient access to its exquisite fragrances. By leveraging the reach of leading e-commerce platforms and channels such as Amazon, Flipkart, Nykaa, Myntra, Shoppers Stop,and Oh that Natural, the brand aims to make its perfumes easily accessible to a wider audience through retail stores now as well. Mocemsa’s retail store format reflects its commitment to providing customers with a luxurious and immersive fragrance experience. Each store is designed to showcase the brand’s exquisite perfumes, with elegant displays. 

  • Noise unveils advanced Luna Ring features amid menstrual health knowledge gaps

    Noise unveils advanced Luna Ring features amid menstrual health knowledge gaps

    Mumbai: The latest survey by Noise, India’s leading smartwatch and connected lifestyle brand, reveals that 82 per cent of women recognize they have menstrual health issues, indicating high self-awareness. However, less than 7 per cent of women have received education about these issues, highlighting a significant gap in education and access to accurate information. This reflects the notable challenges faced by the women’s health industry, particularly in menstrual health. Many women struggle with irregular periods, PCOS, and other menstrual-related issues that often go unrecognized or unaddressed due to a lack of education and societal taboos. Additionally, these issues are often missed by traditional health trackers.

    The survey with ~ 1200 women was conducted by the brand to better understand the current state of menstrual health education, the challenges women face, and to identify the gaps that need to be addressed.

    Noise Survey’s Health Insights:

    1    82 per cent of women recognize they have menstrual health issues, indicating high self-awareness, however, less than 7 per cent of women have been educated about these issues

    2    26.3 per cent of women find it embarrassing to discuss menstrual issues with their families

    3    68.1 per cent feel that men in their lives lack an understanding of menstrual health

    4    71 per cent of women believe discussing menstruation is a taboo topic in college or the workplace

    5    35 per cent of obese women have PCOS as an underlying concern

    In response to these insights, Noise aims to bridge the gap in women’s health tracking by launching an advanced women’s health tracking feature to its flagship Luna Ring. Recognizing that menstrual health is a vital component of overall wellness, this latest update is designed to provide personalized menstrual health insights and predictions, catering to the diverse needs of women with varying menstrual patterns. By aiming to empower women with precise and actionable insights, this upgrade represents a significant step towards a holistic approach to wellness.

    Key Features of the Latest Update Include:

    1    Period and Symptom Tracker: Users can log their periods, track past cycles, and record various symptoms associated with their menstrual cycle. This includes logging period flow intensity, which helps Luna Ring to understand individual menstrual health better.

    2    Smart Period Predictions: Leveraging user patterns, basal temperatures, SPO2 levels, and other biomarkers, Luna Ring offers smarter predictions about fertile days and upcoming periods. With continuous usage, Luna Ring’s predictions adapt to individual cycle changes, providing personalized insights.

    3    Luna AI Assistance:  Navigating menstrual health can be complex, and some questions might feel too private to ask. The Luna AI provides confidential and secure answers to common queries about menstrual cycles, ensuring users receive accurate information while maintaining their privacy.

    Motherhood Hospitals, Gurgaon, senior consultant – obstetrics and gynecology Shweta Wazir said “Currently, about 14 to 25 per cent of women experience irregular menstrual cycles, significantly affecting their overall well-being. The advent of new-age, AI-driven lifestyle products represents a transformative shift in women’s health management. These tools empower women by providing precise, real-time data and personalized insights into their menstrual health. With accurate cycle tracking, symptom logging, and fertility predictions, women can better understand their bodies and make informed health decisions. This technological advancement cultivates greater control and confidence, allowing women to proactively manage their health and improve their quality of life.”

    Commenting on the launch,  Noise co-founder Amit Khatri said “With this new feature in our Luna Ring, we aim to support women in taking control of their health and achieving their best selves, acknowledging that a comprehensive approach to wellbeing must include focused attention on menstrual health. This initiative marks a significant step forward in our ongoing efforts to create a more inclusive and responsive health-tracking ecosystem in the industry.”

    Luna Ring is an ideal wearable to augment daily performance with best-in-class features. With 98.2 per cent accuracy [validated by IIIT-Hyderabad and Olympics coaches] and a fighter jet-grade titanium body, and featuring a fighter jet-grade titanium body, the Luna Ring tracks over 70 body metrics. From activity and readiness to sleep quality, Luna Ring provides users with meaningful insights to unlock their full potential.

    More than just a smart ring, the Luna Ring embodies a philosophy of self-discovery, encouraging users to rise to brilliance by understanding their bodies and overcoming challenges. Seamlessly integrating technology into a minimal yet meaningful form factor, Luna Ring transforms data into actionable intelligence for a productive lifestyle.  Recently, the brand has also brought the power of Artificial Intelligence and stress-tracking features to Luna Ring to elevate it as a personalized all-time health companion. Moreover, Noise acquired the AI-powered women’s wellness platform SocialBoat to enhance Luna Ring’s advanced health and fitness metrics and accelerate its innovation trajectory in the smart rings space.

    Available in seven-ring sizes and a range of five colours – Sunlit Gold, Rose Gold, Stardust Silver, Lunar Black, and Midnight Black – customers can now choose their preferred option from lunazone.com and select retail stores. 

  • 83 per cent of Indians crave AI-powered, emotionally driven music experiences

    83 per cent of Indians crave AI-powered, emotionally driven music experiences

    Mumbai: JBL announced the findings of its annual World Music Day survey conducted on the occasion of Make Music Day, celebrated each year on June 21st. The third edition of this survey was conducted with 1,269 respondents from Gen Z and millennials in India. The survey underscores the growing appetite for AI-powered music exploration and personalised experiences within this tech-savvy demographic.

    An overwhelming 85 per cent of respondents believe that music transcends cultural boundaries and unites people globally. This desire for global connection is further fueled by the high interest (83 per cent) in AI-powered music exploration. Respondents are eager to leverage AI to discover music from different cultures and languages.

    More than half (52 per cent) of the respondents attribute music’s allure to its ability to evoke strong emotions and its ability to take one back to another place or time. This emotional connection underscores the rising demand for AI tools that facilitate cross-cultural discovery and personalized listening experiences.

    The survey highlights a notable leap in the adoption of AI-enabled audio devices, with 54 per cent of users embracing this technology. This trend underscores the growing popularity of AI in enhancing music consumption experiences. Nearly half (43 per cent) respondents appreciate features like intelligent playlist curation and automatic audio optimization. When asked which feature would most improve their experience with diverse music, respondents were clear.

    Personalised recommendations based on preferences were the top choice (33 per cent), followed closely by cross-language song identification (30 per cent). These findings highlight the user desire for AI assistants that understand their tastes and can navigate the world of multilingual music.

    While users are enthusiastic about AI-enabled audio devices, they also identify key areas for improvement. Almost 30 per cent of respondents seek better voice recognition accuracy, and 20 per cent desire more engaging and interactive experiences. These insights highlight opportunities for brands to refine AI’s audio skills, aiming to deliver unparalleled performance and user satisfaction. Additionally, almost 30 per cent of users have crowned AI-powered Bluetooth speakers as their favourite device for amplifying their listening experiences.

    “On this World Music Day, we celebrate the universal language of music and reaffirm our dedication to developing innovative audio solutions that not only deliver exceptional sound quality but also contribute to the rich tapestry of musical diversity. We are committed to leveraging cutting-edge AI technologies to enhance the listening experience, making it more personalized, immersive, and culturally inclusive. JBL will continue to push the boundaries of audio technology, ensuring that our devices serve as a bridge that connects people through the power of music, regardless of their cultural background or language”.  said HARMAN India vice president, lifestyle Vikram Kher.

    JBL’s AI-driven audio devices are at the forefront of this technological evolution. By integrating advanced AI capabilities into their audio products, JBL offers users an unparalleled listening experience. JBL’s commitment to innovation ensures that their products not only provide exceptional sound quality but also foster a deeper connection between listeners and diverse musical cultures. This approach positions JBL as a leader in the audio technology space, continuously advancing the way people experience music through AI.

    This year’s survey highlights a growing trend towards multilingual music experiences in India. Beyond the widely spoken Hindi and English, Punjabi (41 per cent) emerges as the most popular music language followed by Tamil (22 per cent), highlighting the linguistic diversity of India’s music scene; followed by K-pop (14 per cent). This showcases the potential for AI to help users navigate and celebrate global music diversity.

    Survey Methodology-
    JBL conducted a nationwide online survey of 1,269 individuals aged 18 and above across India.

  • Noise sees 4x surge in sales on quick commerce this Father’s Day

    Noise sees 4x surge in sales on quick commerce this Father’s Day

    Mumbai: Noise, a connected lifestyle brand, witnessed a remarkable surge in sales this Father’s Day. Consumers’ strong preference for Noise’s celebrated products across smartwatches and audio led to an impressive 4x increase in sales through quick commerce platforms and a 1.6x rise on its own website. Noise has consistently been a leading choice for wearables, and this surge further substantiates this, elevating its position as the preferred brand when sharing advanced tech with loved ones ensuring their well-being.

    Father’s Day has provided an ideal opportunity for customers to purchase gifts that combine technology and style, making it a perfect gift to ensure fathers’ well-being. Moreover, it reflects the level of trust the customers have placed in the brand. Noise reinforced its leadership in Quick Commerce while underscoring its rapid growth. The overwhelming response on quick commerce hints at customers seeking convenience, and how it caters to their requirements seamlessly at the eleventh hour.

    Noise’s collection of smartwatches and audio products stood out during this Father’s Day, appealing to customers with their blend of cutting-edge features and varying use cases. From monitoring health metrics, and enabling BTcalling, to providing seamless auditory experiences, the products including Noise ColorFit Ultra 3, Noise ColorFit Icon 2, Noise ColorFit Thrive, Noise ColorFit Pro 5 Series, Noise Buds X Prime, Noise Buds VS102+, and Noise Pure Pods, respectively catered to consumers’ choice and hence the spike in sales during father’s day. The success of the initiative underscores the brand’s versatility to meet the dynamic demands of its consumers.

    As Noise continues to celebrate its market leadership, the brand reaffirms its dedication to democratizing technology and delivering high-quality products that resonate with a diverse audience. The success of the Father’s Day campaign exemplified how Noise has been providing technological solutions to cater to one’s lifestyle needs.

  • SOCIAL partners with Big Bang Social

    SOCIAL partners with Big Bang Social

    Mumbai: Collective Artists Network’s Big Bang Social and India’s leading casual dining restaurant company, Impresario, behind iconic brands like SOCIAL, antiSOCIAL, and Smoke House Deli, have joined forces to form a unique partnership. SOCIAL provides a natural space for creators to come together, offering a platform where they can collaborate and share their work. By fostering these connections, SOCIAL plays an important role in enabling local communities, creating a vibrant environment where creativity and community spirit thrive.

    The essence of this partnership lies in its mission to empower creators across multiple cities to curate compelling narratives that celebrate the essence of their local neighborhoods. From the bustling streets of Hauz Khas to the charm of bylanes of Khar, from the vibrant spirit of Church Street to the yet-to-be-discovered gems, this collaboration brings in a new era of discovery and celebration of local culture.

    Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal commented, “With the creative prowess of creators like comedians, writers, dancers, podcasters, visual design artists, poets, and more, we aim to showcase rich narratives that flaunt different aspects of neighborhoods and bring together local communities in the pincode. This partnership is a milestone development in discovery and celebration of local talents, paving the way for new initiatives in the F&B industry.”

    Sharing his thoughts on the partnership, Big Bang Social’s Dhruv Chitgopekar said, “At Big Bang Social, we are committed to providing creators with a platform to amplify their voices and showcase their unique perspectives. In this partnership, we seek to bring in a creative renaissance, where creators are empowered to weave narratives that align with the soul of neighborhoods, giving birth to a sense of exploration and pride in the local culture among patrons of SOCIAL.”