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Category: Brands

  • Devotees relished ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

    Devotees relished ‘Chappan Bowls’ of Sunfeast YiPPee! at Puri Rath Yatra

    Mumbai: ITC Sunfeast YiPPee! an instant noodles and pasta brand delighted devotees with 56 recipes of YiPPee! noodles at Puri Rath Yatra, with YiPPee! Chappan Bowls. To set the festive mood and elevate the overall experience, the brand has also set up a fully functional Beach Cafe at the heart of Puri beach.

    Every year during the nine-day Puri Rath Yatra festival, the city comes alive with devotees gathering to see the grand procession of Lord Jagannath. A spirit of celebration sweeps the entire state as people prepare for the yatra with devotion and excitement. Yippee! has been an integral part of this iconic event for the past few years, actively supporting and enriching the culinary experience of the countless devotees.

    Drawing inspiration from the traditional Chappan Bhog concept, YiPPee! introduced 56 noodle recipes, showcasing the brand’s versatility and creativity. This innovative approach aimed to capture devotees’ attention by demonstrating the many delightful ways YiPPee! noodles can be enjoyed. Adding to the excitement, Odisha’s very own MasterChef, Smrutisree Singh and Abinas Nayak, graced the inaugural event on July 8th. They each prepared a special dish—Smrutisree’s Spicy Sizzler and Abinas’ Noodle Rostti with Masala Topping  — using YiPPee! noodles, enticing the crowd. The YiPPee! Bowl-inspired café, amped up the experience, as friends and families could engage in additional fun activities at the café or relax by the beach while savouring their favourite YiPPee!.

    Speaking on the occasion, ITC Ltd vice president & head of marketing, snacks, noodles & pasta, ITC foods Suresh Chand said “Puri Rath Yatra is a revered religious tradition in Odisha, attracting devotees from far and wide. Drawing inspiration from the traditional Chappan Bhog, YiPPee! curated 56 varieties, each representing a unique way to enjoy YiPPee! noodles. The YiPPee! Bowl Café at Puri Beach was an exciting way to connect with our audience, offering them an engaging activity that showcases the joy and versatility of our brand.”

  • mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    mCaffeine partners with GoKwik to boost D2C revenue by 70 per cent

    Mumbai: Caffeinated skincare brand – mCaffeine has announced a strategic partnership with GoKwik, a leading eCommerce enabler, to further enhance its online presence and accelerate growth.

    mCaffeine has established itself as a leader in the skincare industry, boasting an annual revenue growth of over 300 per cent in recent years.

    This partnership with GoKwik aims to further support mCaffeine’s mission of increasing their market share by 10 per cent in key categories and revenue by 70 per cent this year by offering superior shopping experiences to its customers while expanding its D2C footprint across the roots of Bharat.

    mCaffeine will leverage GoKwik’s 100 million shopper network, the deepest in India to enhance the experience right at the start of the checkout journey all the way till the end. With unique features like one-tap OTP login, pre-filled addresses, extensive discounts, rewards, and loyalty partnerships, and an exhaustive payments suite, mCaffeine is expecting 25 per cent higher revenue, better shopper satisfaction and reduced cash burn by integrating GoKwik checkout into its platform.

    “We are thrilled to join hands with GoKwik as our trusted partners in the next leg of our growth journey,” said mCaffeine co-founder and chief growth officer Vaishali Gupta. “With GoKwik’s eCommerce acumen, we are set to redefine the shopper experience in the growing D2C landscape. With their solutions like KwikCheckout, we are already seeing a positive upward movement in our conversions, and overall revenue growth. We are positive this partnership will further help us in establishing a deeper, and lasting footprint across India, and compliment the next phase of our growth,” added Gupta.

    GoKwik’s tech and data-led solutions, including its category creator product, KwikCheckout, are designed to enable eCommerce brands to scale their growth by optimising the checkout process, thereby creating an ease of shopping experience and increasing the bottom line. GoKwik’s network data intelligence also ensures a reduction in return to origin (RTO) losses that occur when a COD order gets returned before delivery, increasing operational, logistics, and other costs for eCommerce brands.

    “mCaffeine represents the pinnacle of innovation in the Skincare industry, and we’re excited to support their ambitious growth targets,” commented GoKwik co-founder and CEO Chirag Taneja. “We will be committing fully to amplifying mCaffeine’s digital footprint, ensuring they not only meet but exceed shopper expectations. This partnership is another step in creating an ecosystem where eCommerce brands continue to disrupt, thrive and grow,” added Taneja.

    mCaffeine has increased revenue by 51.8 per cent in the last year, setting a key growth benchmark for eCommerce brands. They are also venturing into omnichannel space and targeting 24 key micro markets for offline expansion. GoKwik houses over 4000 eCommerce brands in its network including Lenskart, Neemans, Man Matters, Shoppers Stop, etc, ranging from fashion, beauty, health and nutrition, electronics and other key categories of the online shopping space.

  • TAM AdEx: Top 10 advertisers contributed to 14 per cent share of ad volumes on radio

    TAM AdEx: Top 10 advertisers contributed to 14 per cent share of ad volumes on radio

    Mumbai: TAM AdEx India has released a radio advertising quarterly report for Jan-Mar’24. TAM AdEx monitors more than 110 radio stations (In association with RCS India).

    On radio, ad volumes/station witnessed the growth of seven per cent during Jan-Mar’24 compared to Jan-Mar’22. But, ad volumes/station of Jan-Mar’23 remained unchanged compared to Jan-Mar’22.

    Compared to Jan-Mar’23, services, banking/finance/investment and auto continued to dominate the top three positions in Jan-Mar’24. Household products entered the top 10 sectors during Jan-Mar’24 over Jan-Mar’23. Together, the top 10 sectors had a combined share of 88 per cent.

    Top 10 advertisers contributed to 14 per cent share of ad volumes on radio. More than 4K advertisers were present on radio during Jan-Mar’24 among which Life Insurance Corporation of India was leading the list. Additionally, LIC of India, LIC Housing Finance and Maruti Suzuki India continued to be the top three advertisers during Jan-Mar’24 over Jan-Mar’23. Out of the top 10 advertisers, six of them were new entrants during Jan-Mar’24 over Jan-Mar’23.

    The top 10 brands contributed nine per cent share of radio ad volumes. LIC Housing Finance was the top brand for advertising on radio during Jan-Mar’24. Among the top 10 brands present in Jan-Mar’24, three of them were new brands and five of them were new entrants compared to Jan-Mar’23.

    Properties/real estate was the top growing category in terms of increase in ad secondages followed by cars in Jan-Mar’24 compared to Jan-Mar’23.

    2.5k plus advertisers & 3.3k plus brands were exclusively present in Jan-Mar’24. Astral and LIC Jeevan Utsav were the top exclusive advertisers and brand on radio during Jan-Mar’24 over Jan-Mar’23.

    During Jan-Mar’24, Gujarat was the leading state with 19 per cent share of ad volumes, closely followed by Maharashtra with 18 per cent share. The top five states accounted for 65 per cent of total ad volumes. In cities, Jaipur secured the top position with a nine per cent share of ad volumes in Jan-Mar’24. Also, the top 10 cities added 68 per cent share of ad volumes.

    Evening was the most preferred time band on the radio followed by morning and afternoon time bands. Evening & morning time bands together added 69 per cent share of ad volumes.

    Ad commercials with 20-40 secs was most preferred for advertising on radio during Jan-Mar’24 & Jan-Mar’23.

  • Schneider Electric India wins Golden Peacock Award for best-in-class energy efficiency

    Schneider Electric India wins Golden Peacock Award for best-in-class energy efficiency

    Mumbai: Schneider Electric, the global leader in the digital transformation of energy management and NextGen automation, has been honoured with the prestigious Golden Peacock Award for exceptional energy efficiency initiatives at its Chennai plant. This covers exceptional performance in various areas such as energy policies, training & performance monitoring practices, energy conservation and improvement efforts, and communication of best practices. These efforts have resulted in an impressive ~ 33 per cent improvement in energy efficiency over the past three years, leading to a substantial reduction of 6,368 tonnes of CO2 emissions.

    Through focused energy-efficiency initiatives, 1/3rd of the plant’s energy now comes from renewable sources, aligning with Schneider Electric’s goal of reaching 100% green energy usage within five years. This outstanding accomplishment underscores the plant’s commitment to sustainability and environmental responsibility.

    Schneider Electric India zone president – Greater India, MD & CEO Deepak Sharma said, ” At Schneider Electric, we believe that electrification is the most potent tool for decarbonization. We understand that technology-infused, energy-efficient factories are pivotal for manufacturers to drive innovation and attain operational excellence. Our dedication to sustainability remains resolute, and we are immensely proud of the acknowledgment of our Chennai plant’s energy efficiency initiatives, exemplified by the prestigious Golden Peacock Award. This accolade is a testament to our endeavours in shaping the factories of the future, and we are committed to setting similar high standards throughout our 31 factories in the country.”

    Schneider Electric India  vice president – Sustainability Venkat Garimella  added, “At the core of Schneider Electric’s heritage lies a steadfast dedication to energy efficiency and a sustainable tomorrow. Our pride stems from ongoing investments in technological innovations and progress, coupled with a robust approach to responsible energy management across our factories, products, and services. By nurturing a culture that champions energy-efficient practices and decarbonization, we remain steadfast in our pursuit of environmental distinction. Over the next five years, Schneider Electric will unwaveringly follow its definitive path to embracing 100% renewable energy. Through this accolade, we take immense pride in setting the standard for the creation of greener, sustainable smart factories.”

    Building energy-efficient and sustainable factories in India aligns with Schneider Electric commitment to environmental responsibility and innovation. Embracing sustainable practices not only benefits the environment but also contributes to long-term cost savings and a positive impact on local communities. Schneider Electric currently has 31 factories in India and has targeted an investment of Rs 3200 crore in expanding its Industrial footprint with the addition of ~1,200,000 sq.ft. up to 2026, as part of its continued commitment towards Atmanirbhar Bharat. 

  • eBikeGo celebrates 6th Foundation Day by welcoming Tilak Varma as brand ambassador

    eBikeGo celebrates 6th Foundation Day by welcoming Tilak Varma as brand ambassador

    Mumbai: eBikeGo, India’s leader in electric mobility solutions, is excited to proudly announce the on-boarding of cricket sensation, Tilak Varma as its new brand ambassador during its 6th Foundation Day celebration. This partnership highlights eBikeGo’s commitment to innovative, sustainable transportation and marks a significant milestone in its journey.

    eBikeGo founder & CEO Irfan Khan expressed his enthusiasm stating, “We are thrilled to have Tilak Varma, a remarkable talent in the cricketing world, join us as the face of eBikeGo. His youthful exuberance and dedication to Cricket perfectly embodies our brand ethos. Tilak’s appeal among the younger generation and his passion for environmental issues make him the ideal ambassador as we drive towards a greener future together. His engagement will play a crucial role in strengthening our mission to promote sustainable & affordable mobility solutions across India.”

    Tilak Varma, known for his impactful debut for India as well his consistency in domestic cricket, shared his excitement, saying, “I am excited to collaborate with eBikeGo, a brand pioneering the change towards electric mobility in India. I’m thrilled to champion eco-friendly transportation solutions. Together, we aim to drive positive change and encourage more people to choose cleaner, greener travel options.”

    The collaboration will feature Tilak in various eBikeGo campaigns, engaging his wide fan base through social media activations, public appearances, and promotional content. His dynamic personality will help boost awareness about the benefits of electric vehicles and inspire a new audience to make sustainable choices in their daily lives. Varma is represented by Rise Worldwide.

  • Samsung India reveals the first shortlist of 100 Teams of ‘Solve For Tomorrow’

    Samsung India reveals the first shortlist of 100 Teams of ‘Solve For Tomorrow’

    Mumbai: Samsung, India’s leading consumer electronics brand, has announced a shortlist of 100 teams for its flagship CSR initiative – ‘Solve for Tomorrow’, designed to foster an innovation ecosystem in the country. This shortlist includes 50 teams each from the ‘School’ and ‘Youth’ track who will now compete further in the national education and innovation competition.

    This year, the shortlists have been done regionally, which has helped the competition reach out to the next generation of Indian Innovators residing in the remotest towns of the country, such as Khurda in Odisha Kachar and Kamrup Rural, in Assam and Amreli in Gujarat. The top 50 ideas submitted in the Youth Track covering the ‘environment and sustainability’ theme are not only unconventional but also extremely future-focused. Issues like deforestation, plastic waste management, marine pollution, carbon emissions, unsustainable packaging, and poor water management came across as the areas most critical to the youth.

    The ‘School’ track, on the other hand, submitted their ideas under the ‘community and inclusion’ theme. Their ideas focus on out of the box solutions for critical issues such as mental illness among school students, lack of an inclusive environment for the LGBTQ community, poor access to digital literacy among economically weaker sections of the society, and the existing gap between academic learning and technical skilling to become job-ready.

    A total of 232 participants representing the 100 teams will now gear up for the next phase of the ‘Solve For Tomorrow’ competition, where they will be equipped with presentation and effective communication skills through expert training and mentoring. This will help them prepare for the regional rounds commencing mid-July.

    “Samsung believes that our youth possesses immense power and potential to drive positive social change. Our flagship CSR programme ‘Solve for Tomorrow’, has, for the first time this year, created a category for school students to cater to their unique skills and ideas. The improvement in the quality of ideas is a testament to the creativity and innovative mindsets they possess. For the first time this year, we also decided to go deeper into the five regions – North, South, West, East and North-East – to ensure we have a more broad-based participation from some of remotest regions of the country. We have received some really well-articulated ideas, and it is incredibly inspiring to see such presentations and clarity of thought coming from the young lot”, said Samsung Southwest Asia corporate VP SO Chun.

    Samsung Solve for Tomorrow has grown purposefully this year by supporting themes such as the environment, community and inclusion. The separate tracks – youth and school – have given equal opportunities and a level-playing field to all the competing teams. It is incredible to see such thought-provoking ideas coming from young minds across the nation. Together with Samsung, our endeavour is to encourage a problem-solving mindset in the next generation that will act as a catalyst in improving the start-up ecosystem in the country,” said Prof. Preeti Ranjan Panda, MD, FITT, IIT-Delhi.

    The next stage will witness two teams from five regions – north, east, west, south, and north-east – being selected in each track, forming a national pool of 20 teams. The Top 20 teams will undergo an intensive series of training along with rigorous mentorship programmes by Samsung and industry experts to enhance their technical and soft skills. These teams will also attend an ‘Innovation Walk’ at the Samsung Regional Headquarters in Gurugram and Samsung R&D Centres across India.

    Solve for Tomorrow 2024 track details:

    This year, the ‘Solve for Tomorrow’ programme introduced two distinct tracks – School Track and Youth Track, each dedicated to championing a specific theme and targeted towards different age groups. Both the tracks run simultaneously, ensuring equal opportunity and a level playing field for all students.

    School Track: The School Track, is tailored for students aged 14-17, focusing on the theme “community and inclusion”. The winning team will be declared as the “Community Champion” of Solve for Tomorrow 2024 and will receive a seed grant of INR 25 Lakh for prototype advancement. The schools of the winning teams will also receive Samsung Products to boost educational offerings, encouraging a problem-solving mindset.

    Youth Track: The Youth Track, targets individuals aged 18-22, with a focus on the theme “environment and sustainability”. The winning team will be declared as the “Environment Champion” of Solve for Tomorrow 2024 and will receive a grant of Rs 50 Lakh for incubation at IIT-Delhi. The colleges of the winning teams also receive Samsung products to boost their educational offerings, encouraging social entrepreneurship.

    Samsung India has partnered with the Foundation for Innovation & Technology Transfer (FITT), IIT Delhi. The strategic collaborations for the third edition also include the Ministry of Electronics & Information Technology; Manthan, Office of Principal Scientific Advisor, Government of India, and the United Nations in India.

    First launched in the US in 2010, Solve for Tomorrow is currently operational in 63 countries globally and has seen over 2.3 million young people participate worldwide.

    Samsung India Reveals the First Shortlist of 100 Teams of ‘Solve For Tomorrow’

  • Britannia Jim Jam Pops cheers India’s victory with a special Go India edition pack

    Britannia Jim Jam Pops cheers India’s victory with a special Go India edition pack

    Mumbai: In a spectacular celebration of India’s thrilling victory, get ready to pop open a celebration like never before with the launch of Britannia Jim Jam Pops’ special Go India edition pack. This limited-edition pack features a delightful green apple jelly at the center, complemented by tricolour elements of white creme and saffron biscuit base. Known for being an innovative first-of-its-kind open creme biscuit with a single layer of biscuit, creme, and jelly, it offers a no-twist enjoyment—you just lick and pop. This special pack celebrates India’s achievements at the global level and the relentless support of the fans.

    As part of the celebrations, the new Go India edition pack made a grand appearance at Marine Drive and the iconic Wankhede Stadium in Mumbai. Apart from this, a digital out-of-home ad lit up the street of Marine Drive, featuring the brand’s beloved mascots Kunal Roy Kapur and Varun Sharma aka Jimmy and Jammy. This coincided with the victory parade of the Indian cricket team. This special pack is designed to honor Indian cricket team’s remarkable victory and is sure to be a crowd favorite. Consumers will be able to enjoy the flavorful experience of Britannia Jim Jam Pops and actively participate in celebrating this historic moment.

    The Go India pack of Jim Jam Pops is currently available on Zepto across Mumbai and Pune and will be available across all markets soon. Fans can look forward to enjoying their favorite open cream biscuit while relishing the sweet taste of victory.

    Join us as we raise the roof with Britannia Jim Jam Pops’ Go India pack, where every bite celebrates the extraordinary triumph of our champions. Let’s savor the sweetness of success together!

  • Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands

    Mirzapur Season 3 sparks ‘#NationalBingeWatchDay’ trend with major brands

    Mumbai: The wait is finally over! Prime Video’s fan-favourite franchise, Mirzapur is all set to return with its third installment after a hiatus of four years and the excitement among fans is palpable! Not just Mirzapur loyalists, but even the corporate universe has eagerly anticipated the series’ premiere on Prime Video. Ahead of the show’s launch, individuals and corporates actively joined the chatter, leaving no stone unturned to catapult the premiere day into a historic and unforgettable event. Fans are flooding social media platforms with raging enthusiasm, using the hashtag ‘#NationalBingeWatchDay’.

    Prime Video recently launched a petition to mark the release day of Mirzapur season 3 as  National Binge Watch Day. This unique campaign aimed to show gratitude and boost anticipation among fans eagerly awaiting the new season on the streaming service. As the trend gained momentum,  corporates too joined in the excitement,  sharing their favourite matches. Renowned brands like Google India, Rapido app, Zepto, WOO heal, AJIO, Redmi India, Swiggy Instamart, Bombay Sweet Shop, WOW Skin Science, Cantabil and Cars24 among many others, are hopping on the trend and sharing their version of #NationalBingeWatchDay. The launch of Mirzapur Season 3 is set to be celebrated with interesting collaborations involving influencers, meme pages, and celebrities, all coming together to highlight their favourite #NationalBingeWatchDay and adding to the excitement surrounding the series’ release.

    Created and produced by Excel Media and Entertainment, Mirzapur Season 3 is directed by Gurmeet Singh and Anand Iyer. This season boasts a stellar ensemble cast, including Pankaj Tripathi, Ali Fazal, Shweta Tripathi Sharma, Rasika Dugal, Vijay Varma, Isha Talwar, Anjumm Shharma, Priyanshu Painyuli, Harshita Shekhar Gaur, Rajesh Tailang, Sheeba Chadha, Meghna Malik, and Manu Rishi Chadha. The ten-episode series is streaming now exclusively on Prime Video in India and across 240 countries and territories worldwide. 

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  • EMotorad launches special edition e-cycle for Dhoni’s birthday

    EMotorad launches special edition e-cycle for Dhoni’s birthday

    Mumbai: EMotorad gears up this July to honour cricket legend MS Dhoni’s birthday on 7 July. This year, the celebrations are grander than ever, featuring the new colour launch of the MSD Edition Legend 07 Cycle. This special edition cycle is a vibrant yellow, a true tribute to Dhoni’s legacy.

    The MSD Edition Legend 07 Cycle e-cycle perfectly blends style and functionality. Its S866 large LCD, removable battery, 25 kmph top speed, and five levels of pedal assist ensure a smooth ride with a range of over 40 km. What sets this e-cycle apart is its unique features: MS Dhoni’s signature, India’s World Cup victories, and intricate design elements that fans will love.

    EMotorad’s biggest giveaway till date: One emotion – celebrating Mahi!

    EMotorad is hosting a special giveaway for all MS Dhoni fans to make this celebration even more exciting. The giveaway, running over seven days, includes seven surprises and seven lucky winners. To participate, fans need to follow EMotorad on Instagram and comment a birthday wish for Dhoni, and they stand a chance to win Mahi’s special ride!

    The event is packed with daily activities to engage Dhoni’s massive fan base and celebrate the beloved cricketer’s birthday in style.

    The MSD Edition Legend 07 Cycle, priced at ₹34,999, is a limited edition product available on EMotorad’s website, Amazon, Flipkart, and select offline stores. With its unique features and limited availability, this cycle is expected to be a hit among both cycling enthusiasts and MS Dhoni fans.

  • Hyundai Motor India Foundation launches CSR projects in Maharashtra

    Hyundai Motor India Foundation launches CSR projects in Maharashtra

    Mumbai: Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India Ltd. (HMIL), announces the launch of multiple Corporate Social Responsibility (CSR) programmes across the Art, Health, and Sanitation sectors in Maharashtra. The initiatives were inaugurated under the esteemed presence of Shri Girish Mahajan, Minister – Rural Development & Youth Affairs and Sports, Government of Maharashtra, at the Bombay Art Society in Mumbai.

    The inaugurated projects include a 2-day cultural extravaganza under the third season of HMIF’s flagship ‘Art for Hope’ initiative, celebrating 10 differently-abled grantees from across India. Additionally, 5 telemedicine clinics were unveiled by Shri Girish Mahajan, along with 2 mobile medical vans that were flagged off under the Sparsh Sanjeevani project. Furthermore, 100 water RO systems were virtually unveiled at 100 schools in Gadhchiroli as part of project H2OPE, which aims to make water accessible for all.

    Speaking at the inauguration event of the CSR initiatives, Shri Girish Mahajan, Minister – Rural Development & Youth Affairs and Sports, Government of Maharashtra, said, “I commend HMIF for their commitment to improving the lives of our citizens through these valuable CSR initiatives. The telemedicine clinics, mobile medical vans, and water RO systems will greatly enhance accessibility to proper healthcare and sanitation across Maharashtra. We laud such collaborative efforts, which are indeed essential to achieve the sustainable development goals.”

    Commenting on the launch of the CSR initiatives, Hyundai Motor India Ltd MD & CEO Unsoo Kim said, “At Hyundai, we believe in Creating Shared Value and driving positive change in the communities we serve. Aligned with Hyundai’s global vision of ‘Progress for Humanity,’ Hyundai Motor India Foundation has been at the forefront of numerous impactful CSR initiatives aimed at driving positive change in society. Our latest CSR initiatives in Maharashtra underscore HMIF’s commitment to inclusive growth and community development. We are dedicated to supporting the differently abled, enhancing healthcare access, and improving the overall well-being of society.”

    Art for Hope – Season 3:

    Art for Hope, now in its third season, is a flagship program under HMIF’s inclusive arts initiative. The 2-day exhibition at Bombay Art Society showcases the artworks of 10 specially-abled artists who received grants under this initiative. This exhibition is an extension of the display of 40 grant winners’ projects at Triveni Kala Sangam, New Delhi, in March 2024. Besides grants, the 10 artists from Chennai, Mumbai, Ghaziabad, Bengaluru, and Noida underwent virtual upskilling training on soft skills, art management and personal branding, along with their caregivers. The initiative aims to empower artists by providing sustainable, inclusive, and unbiased income opportunities, in line with the Samarth initiative by Hyundai.

    Establishment of 5 Telemedicine Clinics and deployment of 2 Mobile Medical Vans:

    In a significant boost to healthcare access, HMIF has set up 5 telemedicine clinics in underserved areas of Maharashtra, benefiting people in Pait, Kadus, Wada, Navalak, Umbare, and Sudumbare villages in the district of Talegaon. These clinics will provide essential medical consultations and healthcare services remotely, bridging the gap between healthcare providers and patients in remote regions. With this addition, HMIF will operate 40 telemedicine units across India, aiming to reach 50 units nationwide.

    HMIF has also introduced 2 customized mobile medical vans equipped with essential medical facilities to serve remote and underprivileged areas of Nagpur and Aurangabad, offering diagnostics and treatment directly to those in need. Together, the telemedicine clinics and medical vans will cater to a rural population of over one million across the districts.

    Installation of 100 water RO systems in schools:

    In a move to ensure clean drinking water for students, HMIF has installed 100 RO plants across 100 schools of Gadhchiroli, the forest district in Maharashtra. This initiative aims to promote better health and hygiene among students, contributing to a conducive learning environment. This project will benefit 35,000 schoolchildren in the region.

    These initiatives are part of HMIF’s broader strategy to contribute meaningfully to the United Nations’ Sustainable Development Goals (SDGs) and align with Hyundai Motor Company’s global vision of ‘Progress for Humanity.’ Through these efforts, HMIF continues to build on its legacy of social responsibility and community development.