Mumbai – SUPR Water has launched its latest CGI video, setting a new standard in the realm of wellness beverages.
Founded in 2023 by visionary entrepreneur Shivam Chawla and Chaitanya Tulsyan, SUPR Water is committed to revolutionizing
how people nourish their bodies with convenient, nutritious solutions. Not limiting itself to merely a revolutionary beverage brand in the fitness industry, SUPR Water also takes marketing one step ahead, leveraging cutting-edge CGI technology to captivate a modern, tech-savvy audience.
Crafted with premium ingredients sourced from the USA, SUPR Water offers an unparalleled combination of 24g of protein and 7g of BCAA per serving, making it the cleanest and purest form of protein available in the market today. The brand’s mission is both simple and profound: to redefine hydration and empower individuals to effortlessly embrace healthier lifestyles, one sip at a time.
The new CGI video, filmed against the iconic backdrop of DLF Cyberhub in Gurugram, showcases SUPR Water’s dedication to innovation and quality. Featuring a sleek muscle car symbolizing strength and power, the video elegantly illustrates how SUPR Water fuels the body, blending functionality with visual allure.
Leveraging CGI technology, SUPR Water is embracing a modern approach to marketing, capturing the attention of a newer and younger set of audience and effectively communicating their brand’s values and benefits.
“Our latest CGI video embodies the essence of SUPR Water’s five pillars: Power, Fun, Light, Fuel, and Recovery,” said Chawla. “Through this dynamic visual representation, we aim to showcase how SUPR Water is designed to meet diverse needs while providing
refreshing hydration and essential protein. It’s a testament to our commitment to revolutionize how people nourish their bodies, one sip at a time.”
Mumbai: Decathlon is launching Decathlon Pulse, a fully-owned subsidiary dedicated to building new long-term growth engines, accelerating Decathlon’s ambition to move people through the wonders of sport.
In a sports and wellness market offering major growth opportunities, Decathlon is determined to explore new ways to expand its footprint for the benefit of people, society at large and the planet.
An independent entity within the group, Decathlon Pulse will invest in innovative people and businesses that share its values and commitment. In line with Decathlon’s global strategy, Decathlon Pulse will fully complement the group’s core activities by diversifying its ability to drive impact and lead the change.
Three levers of action to build additional long-term growth
Decathlon Pulse will focus on three main levers:
● Build and scale ideas and concepts with strong potential to create standalone new businesses that will complement Decathlon’s core activities and strengthen the group’s value proposition.
● Invest as a shareholder in highly innovative companies that could change the sport ecosystem and accelerate the adoption of new sustainable business models.
● Acquire strong and forward-looking sports brands and sporting goods distributors that are changing the game by their revolutionising ideas and trailblazing business models.
Driving innovation and growth through strategic partnerships
For many years, Decathlon has been investing in companies with the same intention: to have an impact on all stages of the sports ecosystem’s value chain.
Since 2018, Decathlon has invested close to 400 million euros in capitalistic partnerships, from investments in startups and small companies to the acquisition of majority stakes in premium pure players like AllTricks and Bergfreunde.
Decathlon Pulse, through its clear roadmap, independent management and dedicated teams, will accelerate this strategic movement, having the capability, means and agility to look beyond today’s changes and focus on long-term strategic growth.
Franck Vigo is appointed CEO of Decathlon Pulse. Decathlon’s Global CEO Barbara Martin Coppola will serve as its chairwoman, ensuring the complementarity with Decathlon’s core activities.
Decathlon Global CEO and Decathlon Pulse chairwoman Barbara Martin Coppola: “We are thrilled to launch Decathlon Pulse. This marks a significant milestone in our journey to better serving the sporting needs of the customers of tomorrow. Decathlon Pulse is a separate entity, but will be complementary to the Decathlon as they work towards the same purpose to move people through the wonders of sport. Decathlon Pulse will be dedicated to finding new growth levers and game-changing innovations in the sports market. I can’t wait to see what the team achieves in the future.”
Decathlon Pulse CEO Franck Vigo: “Today marks an exciting new journey for us as we launch Decathlon PULSE, driven by a passion for sport and a singular vision to continuously enhance our impact on people’s lives. We believe the best way to do so is to build long-term relationships with game-changing companies and people, in which we invest while maintaining their full autonomy to create a better sports industry.”
Mumbai: Bringing together the magical fusion of coffee and chocolate, Hershey India introduces HERSHEY’S Coffee Mocha Flavored Milkshake this monsoon. HERSHEY’S Coffee Mocha Flavored Milkshake is an exquisite blend of cocoa and coffee crafted especially to elevate your taste buds and uplift your mood, perfect for enjoying during the rainy season. This milkshake serves as a refreshing treat, offering chocolate lovers and coffee enthusiasts the chance to ‘Slurp Up the Fun’ on a cloudy day.
Infused with the goodness of calcium, vitamins, and immunity-boosting zinc, each sip of the new flavor is a pure indulgence. The HERSHEY’S Coffee Mocha flavored Milkshake is a delicious addition to Hershey India’s existing milkshake range, which includes Chocolate flavor, Strawberry flavor, Cookies n Crème flavor, Almond flavor, Vanilla Ice Cream flavor and Cashew Butterscotch Ice Cream flavor offering consumers a diverse selection of indulgent options.
Priced at Rs 40, HERSHEY’S Coffee Mocha Flavored Milkshake is available at selected grocery stores and retail outlets.
Mumbai: Copenhagen, Denmark – Nordgreen, has announced the appointment of Harnaaz Sandhu, former Miss Universe, as its new brand ambassador. This partnership signifies a significant milestone as Nordgreen aims to deeply connect with the aspirational spirit of India.
From the heart of Copenhagen to the vibrant streets of India, Nordgreen’s watches symbolize more than just timekeeping—they embody a philosophy of elegance, responsibility, and timeless beauty. Harnaaz Sandhu, with her inspiring journey from a small village in Punjab to the global stage, perfectly mirrors this ethos. Her story resonates with millions of Indians who dream big and work passionately towards their goals.
Riveram India Pvt. Ltd. is the exclusive distributor for Nordgreen watches in India. Riveram India co-founder Sana Khan stated, “We are excited to have Harnaaz Sandhu on board, who made our country proud by winning the Miss Universe title in 2021. Her journey mirrors our brand’s values of resilience, grace, and the power of dreams. We believe this synergy will inspire many to embrace their unique stories and strive for greatness.”
“I am thrilled to partner with Nordgreen, a brand that beautifully combines Scandinavian elegance with a commitment to respect and responsibility for future generations. Their dedication to quality craftsmanship and social responsibility resonates deeply with me. Together, we aim to inspire others to embrace a mindful lifestyle, where every moment is cherished and every choice makes a difference,” expressed Sandhu.
Head of talent Rishu Bartaria shared: “We are thrilled to announce our partnership with this esteemed Danish watch brand for Harnaaz Sandhu. Their elegance and dedication to craftsmanship perfectly align with Harnaaz’s values and our agency’s commitment to excellence. This collaboration celebrates sophistication and style, and we look forward to creating memorable moments together.”
Mumbai: Snacking has become a pivotal part of our daily lives, with consumers seeking convenient and indulgent options to satisfy their cravings at all hours. This trend has transformed the food industry, and beloved brands like Baskin Robbins are evolving to meet these changing preferences.
Known for its rich history of delighting ice cream lovers, Baskin Robbins has ventured beyond traditional ice cream offerings to introduce innovative snacking products that cater to modern consumers’ needs. From bite-sized ice cream rocks to stickless doublet bars and funwich ice cream sandwiches, Baskin Robbins is redefining the snacking experience while maintaining its reputation for quality and delight.
Indiantelevision.com caught up with Graviss Foods Pvt Ltd, Baskin Robbins’ CEO Mohit Khattar to talk about their latest brand campaign – “The Happiest Ice Cream in the World”, the brand’s journey into the snacking industry, evolving ice cream market in India, consumer demands and much more…
Edited Excerpts:
On the inspiration behind Baskin Robbins venturing into the snacking industry and consumers’ responses so far
We have observed changes in the consumption patterns of consumers and today snacking is emerging as one of the biggest consumption drivers in the lives of consumers. The trend of snacking aims to expand the focus from ice creams as celebratory products to snacking and dessert options all-day long.
From mid-day snacking to early evening snacking or even late-night snacking, there are multiple day parts where consumers look for snacking alternatives. Innovation has always been the cornerstone of our business and we keep a close tab on changing consumer preferences. We understand the core need and adapt and evolve our products alongside them. Hence, our latest introductions are developed keeping the emerging trends in mind. We now offer bite-sized ice cream rocks, stickless doublet ice cream bars and even funwich ice cream sandwiches. So far, consumer response and feedback has been encouraging and positive.
On the current state of the ice cream market in India, including recent growth trends and shifts in consumer preferences
The Indian ice cream market currently is valued at over Rs 25,000 crore and has been performing well, growing at a rate of 15-17 per cent annually. Over the past few years, Baskin Robbins has outpaced the industry with an average CAGR of 30 per cent.
There have been some evident growth drivers. These include premiumisation, convenience and frequent snacking and the acceptance of ice creams as a category that goes beyond celebrations. Improved power situation, better cold chain infrastructure and even larger refrigerators at home are factors that are pushing the industry to grow faster.
We have seen that premiumisation is booming! Consumers crave better-quality indulgences, never tried before flavours and newness in formats. They appreciate taste and consumption experiences that give them something new to experience.
Another emerging trend is that of convenience. Consumers not only want products closer to their location but also want them delivered quickly. Hence our approach to not just products but also distribution is evolving quickly. This implies increased presence in more neighbourhoods through not just our exclusive parlours but also premium retail stores as well as a stronger push and presence on e-comm and aggregator platforms.
Additionally, to cater to the rise in frequent snacking – we are developing and introducing products that fit into different day parts and can satisfy customers.
Are you seeing any rise in consumer demand for healthier ice cream options
There has been some traction in the health-conscious segment lately, though it remains relatively small within the overall market landscape. Currently our D’lites range offers classic flavours like Strawberry and Bavarian chocolate – all without added sugar. While this range is currently limited, reflecting consumer preference, we remain vigilant in monitoring the market. We are committed to exploring opportunities to expand this range if and when the market demands.
On Baskin Robbins ensuring the highest standards of quality and safety in your packaging processes to prevent occurrences such as recent incidents where insects were found in ice cream products going viral on social media
At Baskin Robbins, we strive to maintain the highest quality in everything we do. Stringent process control, close monitoring and evaluation at various stages right from procurement of raw material to processing, production and storage helps to keep the integrity of the end products as intended.
Adoption of technology at various stages of the production process including fully automated machines, scanners and metal detectors help identify and segregate products with issues and maintain the sanctity of the process. Even in our parlours, we conduct monthly audits to keep our stores in good shape and ensure the integrity of products and services.
As brands that customers trust, the onus is on us to keep up the vigil and continuously invest behind not just new technology but also behind solid processes and sensitisation of personnel at all levels to ensure that customers get nothing but the best. As a much loved and responsible brand, we have always taken care to put in multi-stage checks to ensure that pristine quality reaches the end customer.
On Baskin Robbins managing and strategising during low sales periods or the dry season, apart from peak sales seasons and the specific strategies you have found most effective in both scenarios
To start off with I would like to say that ice cream holds timeless appeal, enjoyed by people of all ages year-round and so our strategy is a nuanced balance between maintaining year-round presence and strategically focusing efforts during peak seasons.
Throughout the year we launch engaging marketing campaigns that resonate with our audiences. We focus on strategic product partnerships with like-minded food brands, aligning with current trends and consumer interests to keep us relevant and appealing. We want to be where are consumers are at all times and hence you will also see us engaged with interesting events such as Vir Das’s show, concerts or pop ups. Additionally, we also invest in gathering consumer research and feedback to understand market needs and preferences, using these insights to refine offerings and prepare for successful new product launches.
The multifaceted approach ensures we are always exploring new and fun ways to engage with our target audience.
On the impact of your latest campaign, “The Happiest Ice Cream in the World” and the key elements of this campaign and its effectiveness in stimulating demand
Our consumers’ voices are the heartbeat of our brand. We thrive on hearing from them, and we asked them how they felt about us. And we were thrilled that they had plenty to say!
From describing us as “sensational” to praising our “quality”; from recognising our products as “pure and premium” to associating them with “playfulness” and “fun,” the feedback was overwhelmingly positive. Our ultimate favourite was that Baskin Robbins makes one “happy, happier, happiest!”
Bringing joy to consumers is at the core of our brand ethos and our latest campaign, “The Happiest Ice Cream In The World!” is a vibrant portrayal of spreading happiness.
The campaign comprises of a series of short captivating films that showcase consumers caught in bizarre situations, but dealing with it in a calm, cool, collected manner with their favourite Baskin Robbins in hand! The key takeaway being that through life’s ups and downs, the brand will be that one reliable, cheerful companion that makes consumers truly happy, irrespective of what happens around them.
And we must say that response and love we have received from the customers for the campaign has been nothing short of stellar both in terms of sales and awareness!
On the future plans and innovations that can be expected from Baskin Robbins in terms of business expansion and product development
Innovation is what drives us. We are committed to introducing unique and exciting flavours and formats that cater to the evolving tastes of our new age consumers. Our research and development team, guided by consumer feedback and insights, is focused on creating innovative products and formats for us, be it for the impulse category or dine-in parlour category. Over the last few years, we have built a sizable portfolio of products that appeal to today’s consumers and go beyond traditional ice cream offerings. This includes new age ice cream flavours like Lotus Biscoff, Brown Biscuit Boba and Blueberry ‘N White Chocolate and many others; a huge portfolio of exciting sundaes, ice cream cakes, ice cream sandwiches, bite -sized ice cream rocks, multi layered ‘stickless’ ice cream Doublet bars and many more such options that enable a consumer to savour the category in myriad ways and we shall continue to do the same going forward as well.
On our expansion plans, we currently operate 950 plus exclusive brand parlours across 280 plus cities in the country. We aim to hit the 1000 store mark later this year. Our current presence not just includes in all of the metro and tier one cities but also over 200 tier two and tier three cities as well. We will continue to grow into tier two and tier three cities going forward.
On the role that you see AI influencers playing in the future of digital marketing and brand promotion
We employ multiple levers in our marketing strategy and are always on the lookout for new and fun ways to engage with our consumers. This year, we partnered with an AI influencer for one of our summer product launches. Digital personalities with their substantial and engaged following allowed us to reach a different, tech-savvy audience base. We foresee AI continuing to be a part of our campaigns in various capacities, depending on consumer interests at any given point in time. While AI influencers offer unique opportunities, our approach remains flexible to adapt to evolving trends and preferences.
Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.
In this week’s session, we have Rati Beauty co-founder Rati Tehri. Without further ado, here it goes…
Your mantra for life Live every moment with gratitude and love. That has been my mantra since day one.
A book you are currently reading or plan to read I recently finished reading: As Long As the Lemon Trees Grow by Zoulfa Katouh . Made me grateful for zillion things in my life. Gem of book.
Your fitness mantra One should be like ‘water’. Always on the move.
Your comfort food A warm bowl of khichdi with a spoonful of ghee.
A quote or philosophy that keeps you going when the chips are down When you feel like giving up, remember why you started. I love this one.
Your guilty pleasure Binge-watching classic Bollywood movies with a small block of dark chocolate.
The last time you tried something new I learnt sound healing and it has been a wonderfully meditative experience. It truely has changed my life. Now not only i do sound healing for myself but for others as well. I see how people feel better with every sound healing session. It’s very humbling.
A life lesson you learned the hard way Well, I’ve learnt a lot of things in my journey. But that one lesson that is very close to my heart is — patience is not the ability to wait, but how you act while you’re waiting. Everything from our culture to the Shrimadbhagwatgita teaches the same.
What gets you excited about life? The endless possibilities each new day brings, and our ability to breathe and feel alive. It’s magical. Isn’t it?
What’s on top of your bucket list? I am obsessed with the Rishikesh for both scenic and spiritual reasons. It remains at the top of my bucket list.
If you could give one piece of advice to your younger self, what would it be? Believe in yourself and trust the journey. It is all going to be worth it.
One thing you would most like to change about the world Ensuring that everyone has access to clean water and nutritious food.
An activity that keeps you motivated and charged during tough times I trust yoga and deep meditation. It keeps me motivated throughout the day.
What lifts your spirits when life gets you down? Spending time in nature, especially in a garden or nursery. I am a ‘my people’ person as well, so I need my family close and in proximity. It is that instant dose of energy that you get when you have your people around.
Your go-to stress buster Yoga remains my number one stress buster. I also like having herbal tea, post yoga.
Mumbai: In a fusion of automotive innovation and bespoke fashion, Hyundai Motor India Ltd (HMIL), today showcased a specially wrapped Hyundai IONIQ 5 in collaboration with celebrity fashion designers Falguni Shane Peacock. This specially wrapped Hyundai IONIQ 5 will make its runway debut at the finale of the 17 editions of India’s marquee fashion event- India Couture Week 2024 (ICW). The exclusive collaboration with Falguni Shane Peacock promises to captivate audiences by blending technology with unique design aesthetics.
Continuing its collaboration with the Fashion Design Council of India (FDCI) for the second consecutive year, HMIL is proud to partner once again for Hyundai India Couture Week 2024. The 17th edition of ICW will highlight the pinnacle of fine craftsmanship on a star-studded runway, celebrating the avant-garde creations of India’s couturiers.
Speaking about HMIL’s association with FDCI, Tarun Garg, COO, Hyundai Motor India Ltd, said, “We are thrilled to continue our association with FDCI for the second year running. Aligned with our parent company Hyundai Motor Company’s vision of ‘Progress for Humanity’, we aim to create innovative experiences for our customers in India. For the 17th edition of ICW 2024, we have partnered with renowned designers Falguni Shane Peacock, who come with an experience of 20 years of creating timeless designs. Our collaboration with them is a testament to our commitment of supporting artisans and diverse cultural heritage of India. We are excited to unveil the specially wrapped IONIQ 5 for ICW 2024 and look forward to a successful show.”
Falguni Shane Peacock said, “It is our immense pleasure to present our collection at the Hyundai India Couture Week 2024. This year, our inspiration draws from the opulent heritage, mythology, and grandeur of India’s past. Our collection celebrates the essence of India’s cultural legacy, showcasing elements that hold deep significance in Indian culture. The motifs, colors, and textiles we have chosen are steeped in Indian heritage, featuring luxurious silks and silk threads. In collaboration with Swadesh, an organization dedicated to preserving and promoting the rich heritage of Indian handcrafted art, we have incorporated these exquisite fabrics into our designs. At Falguni Shane Peacock, we pride ourselves on infusing traditional inspiration with a modern, contemporary twist, staying true to our brand’s signature style. This collection exemplifies our commitment to blending rich Indian elements with a new-age perspective. We look forward to presenting our bespoke, culturally-rich ensembles to you.”
FDCI, chairman Sunil Sethi said, “FDCI is delighted to partner with Hyundai Motor India Limited for yet another year of India Couture Week. Our collaboration has been a thrilling journey of creativity and innovation. This year’s event will be even grander, with Falguni Shane Peacock as our finale designers. The Hyundai India Couture Week 2024 at the Taj Palace is going to be a spectacular event.”
Hyundai India Couture week 2024 will bring home-grown luxury to the centre stage, featuring exclusive collections from 14 esteemed Indian couturiers – Abu Jani Sandeep Khosla, Amit Aggarwal, Dolly J, Falguni Shane Peacock, Gaurav Gupta Couture, Jayanti Reddy, JJ Valaya, Kunal Rawal, Rahul Mishra, Rimzim Dadu, Roseroom by Isha Jajodia, Siddartha Tytler, Suneet Varma, and Tarun Tahiliani. The event is set to dazzle New Delhi from 24-31 July’ 2024 at the Taj Palace Hotel and Ashoka Hotel.
Adding to the glamour, the specially wrapped Hyundai IONIQ 5 will delight the audiences at the star-studded event on the closing day. This partnership blends innovation and tradition, celebrating the enchanting realm of artisanal finesse and enduring narratives.
Mumbai: EGOSS, an Indian footwear brand, has announced its comprehensive expansion plan by acquiring a new state-of-the-art production unit at Agra. This expansion allows the introduction of advanced machinery and design for large-scale operation preparing to position them as a true global leader. Once operational, the unit would tremendously increase the manufacturing capacity to almost three million pairs from the current one million pairs a year, effectively structuring a means to increase domestic and international customer base. The new unit would also boost the ‘Make in India’ campaign and help raise the profile of Uttar Pradesh as an ideal investment destination. Agra, a GI-tagged city for leather footwear would also get another feather in its cap for being one of the leading cities in the world for footwear.
EGOSS has been a household name in India for decades, and it is now very strongly on the road to establishing a strong presence in the tier II and tier III cities and smaller towns within India. The brand is realising the full potential inherent in this market with its presence in the international market by exporting to the Middle East and Asian countries already.
By developing targeted strategies for these growing regions, EGOSS aims to become a ubiquitous symbol of comfort, style, and heritage across the nation and beyond. EGOSS understands that innovation is more than just technology. It is committed to continuously improving models while discovering new functional materials and technologies that bring increased comfort to users, without giving up on time-honored handmade tradition and excellence. Another prime focus is on sustainability, where EGOSS works on eco-friendly initiatives throughout its activities.
“We envision a world where crafted footwear is synonymous with our brand.” said EGOSS founder Ravindra Bhatia. “The proposed plan lets us reach that goal without compromising the intrinsic strengths built over the years. We are quite positive that with enhanced production capacity, coupled with strategic market expansion and a commitment to innovation, along with strong belief in being environment-friendly, EGOSS shall be synonymous with trust for generations to come.”
EGOSS identifies and adapts to evolving customer preferences. This translates into a commitment to monitoring trends and tailoring product lines to meet them, whether it’s the growing demand for sneakers or the increasing interest in vegan materials. The company operates three brands in footwear – EGOSS, Lafattio (luxury footwear), and Ladyboss by Egoss (women’s footwear) and is available online and at over 2000 plus outlets pan-India. The company also welcomes private labeling opportunities as it continues to expand its global footprint.
Mumbai – Marriott Bonvoy, Marriott International’s award-winning travel program, is once again poised to offer its members thrilling, once-in-a-lifetime experiences at the highly anticipated race in Singapore. Ahead of Singapore’s marquee sporting event of the year, Marriott Bonvoy and The Ritz-Carlton invite members to experience the thrill of a race weekend through its partnership with the Mercedes-AMG PETRONAS F1 Team.
This year, the ‘Marriott Bonvoy Sweepstakes: Experience Legendary in Singapore’ will elevate the race weekend for one lucky winner and their guest from select markets including India. Enroll in Marriott Bonvoy for free for the opportunity to experience legendary with a bespoke experience which includes:
. An exclusive Meet & Greet session with Mercedes-AMG PETRONAS F1 Team member, Mick Schumacher
. Behind-the-scenes access and VIP hospitality throughout the race weekend
. Topped off with various surprise and delights throughout the week
In addition to the sweepstakes, Marriott Bonvoy Moments™ offers members the opportunity to redeem points for an ultra-exclusive experience with Mercedes-AMG PETRONAS F1 Team, inviting them to savor the thrilling world of motorsports up close and fuel their passion amidst the roar of the engines. Fifty packages will be available for bidding from 22 July – 23 August 2024, for more information and packages inclusions check out the Marriott Bonvoy Moments platform.
In 2019, Marriott Bonvoy became the “Official Hotel Loyalty Program” for the Mercedes-AMG PETRONAS F1 Team, and The Ritz-Carlton the team’s first ever “Official Hotel Partner”. The collaboration has resulted in the delivery of stand-out experiences for Marriott Bonvoy members in Melbourne, Montreal, Budapest and around the globe.
Mumbai– Vidyut Tech (VT), a Bengaluru-based EV financing startup, has announced an extensive rebranding to reflect its vision of building a full-stack EV ecosystem. Its new brand identity as Vidyut includes a comprehensive suite of products aimed at making EV ownership more accessible, convenient, and worry-free for its customers. While Vidyut’s financing solutions had already lowered the barriers to EV ownership, the company recognized that there were still issues preventing its customers from adopting EVs. To address these issues, Vidyut has expanded its services and rebranded to resonate with its mission of comprehensively supporting customers in their EV ownership journey.
The company has also unveiled its new tagline, “EV now on your terms,” which encapsulates its commitment to providing flexible, customer-centric solutions across all aspects of EV ownership. The new positioning not only highlights the immediate benefits Vidyut offers but also builds trust in the brand’s ability to adapt to individual customer needs.
As part of Vidyut’s rebranding initiative, the company has introduced a new logo and color palette aimed at embodying its innovative and customer-centric ethos. The refreshed visual identity symbolizes Vidyut’s renewed mission, featuring an electric bolt seamlessly integrated with the letter ‘V’. The vibrant purple color of the letter ‘V’ symbolizes new-age trust and technological innovation, while the bright golden ‘bolt’ represents well-being and optimism. Overall, the new identity showcases energy, power, and the company’s unwavering commitment to advancement and innovation in the EV sector.
Highlighting on the larger vision of the brand, Vidyut co-founder Xitij Kothi said, “As we have evolved over the years, we’ve consistently pushed the boundaries to embrace a customer-centric approach within our business model. Today is another step in that direction. We are thrilled to unveil our new identity, which allows us to effectively communicate our mission to build a full-stack trusted EV ecosystem. Our new logo represents more than just a name change; it symbolises our dynamic and compassionate brand, deeply committed to enhancing every aspect of our customers’ journey. This rebranding underscores our values and commitment to providing comprehensive services that ensure a seamless and worry-free EV ownership experience.”
In February, Vidyut secured $10 million in its Series A fundraiser, led by 3one4 Capital and saw participation from Saison Capital, Zephyr Peacock, Force Ventures, the venture debt fund Alteria Capital, and Udaan’s co-founder Sujeet Kumar. New funding round enabled Vidyut to advance its vision of enhancing EV ownership for SMBs and support India’s clean energy transition.
