ITV

Category: Brands

  • BrandMusiq crafts sonic identity for Jio BP

    BrandMusiq crafts sonic identity for Jio BP

    Mumbai: BrandMusiq has announced the creation of the sonic identity for Jio BP, a brand that symbolises the collaboration of two industry giants: Jio from Reliance and British Petroleum (BP). The sonic identity, meticulously developed by BrandMusiq, captures the essence of this powerful partnership.

    For Jio BP, leveraging sound as a sensory engagement tool was a natural progression, given its unique blend of technological prowess and experiential expertise inherited from its parent companies. This innovative approach aims to resonate deeply with its customers and stakeholders.

    “The MOGO will build on the core emotions of empathy, dynamism, and innovation, while expressing the confidence in leadership in the mobility solutions market. The sonic identity will become a valuable trademark overtime. It will reinforce trust and inspire loyalty among customers,” said Jio BP CEO HC Mehta.

    BrandMusiq founder and soundsmith Rajeev Raja shared insights into the development of the sonic strategy for Jio BP: “It was truly a privilege to create the sonic identity for Jio BP. We recognized the fact that it was the coming together of two giants, India’s very own Jio from Reliance and the global leader, BP. The Sonic Identity created by BrandMusiq was very optimistic and future-forward even while building in the core emotions of empathy and caring. The sonic graph of the longer MOGOSCAPE expressed the scale, stature, and the soft power of the brand, while the MOGO or ‘musical logo’ summarised the confidence of a leader.”

    To hear Harish Mehta, CEO of Jio BP, discuss the significance of a sonic identity for their brand and to experience the MOGOSCAPE and MOGO created by team BrandMusiq, watch the video here:

  • Building brand loyalty among Gen Z

    Building brand loyalty among Gen Z

    In today’s rapidly evolving market landscape, there is no definitive playbook for building lasting relationships with generation Z. This generation is overwhelmed with way too much information and product options, which also has resulted in developing the attitude to approach brands with a critical eye, valuing what a brand shares and believes in over what it sells. To resonate with Gen Z, brands must embrace authenticity, inclusivity, and social responsibility. For them, it is the brand value that counts.

    Interestingly, while Gen Z may have a favorite brand, they are always on the lookout for alternatives for better options. They are not here to settle and would prefer to keep exploring and shifting to new products that are relevant to them. Gen Zers are willing to switch if they find another brand that offers better quality or lower prices. Additionally, Gen Z has a strong affinity for gamification—integrating game-like elements such as rewards and points into non-game contexts making it more crucial for brands to keep themselves on their toes.

    Brands and advertisers have understood that the era of aggressive product pushing is over and now the approach has to be shifted.

    The shift in consumer behaviour

    Gen Z’s purchasing decisions are significantly shaped by social causes, inclusivity, and transparency. This generation is acutely aware of the brands they align with and the individuals behind these brands. They seek out brands that share their values and exhibit genuine concern for societal issues. According to a special report from the Edelman Trust Barometer, brand trust is paramount for Gen Z, with 79% of Gen Zers stating it has become more important to them, compared to 61% of baby boomers. Furthermore, 62% of Gen Z believe that if a brand doesn’t communicate its actions on addressing issues, it’s either doing nothing or hiding something.

    The role of social media

    Social media platforms have become the primary marketplace and a cost-effective channel for reaching Gen Z. These platforms serve multiple roles: entertainment hubs, social networks, learning platforms, and news sources. This multifaceted use of social media makes shopping an amalgamation of various influences and mindsets, presenting both opportunities and challenges for brands.

    Big companies are increasingly turning to young influencers and content creators to navigate this complex environment and avoid missteps that could alienate Gen Z. By leveraging the authentic voices of these influencers, brands can craft resonant content strategies that align with Gen Z values. The competition is fierce as companies strive to connect authentically with this generation.

    Engaging with Gen Z

    To engage with the newly entering workforce of Gen Z, brands must invest heavily in understanding their unique psyche. Traditional marketing teachings are now outdated. The most effective way to understand what Gen Z expects from businesses is to engage with them directly and ask. This direct engagement helps brands tailor their messaging and actions to meet the expectations of this discerning consumer base.

    Embracing diversity and inclusivity

    Gen Z is known for its staunch support of diversity and inclusivity. This support prompts many companies to adapt their language and communication strategies to reflect these values. Ensuring that content is inclusive and diverse not only demonstrates social responsibility but also resonates deeply with Gen Z consumers. Brands that embody and promote genuine values aligning with Gen Z principles are more likely to build lasting relationships with this generation.

    The power of fandom and technology

    The evolving technology landscape is reshaping fans’ relationships with their favorite creators, artists, and entertainment channels. Advanced AI and new video tools have made content creation more accessible and engaging, allowing creators and brands to produce high-quality videos and share them with a global audience. This democratization of content creation has empowered Gen Z to express their creativity and connect with like-minded individuals, fostering a sense of community and belonging.

    The coming of virtual influencers

    One of the most exciting developments in reaching Gen Z is the rise of hyper-realistic virtual influencers. India’s new breed of these digital personas, residing in the multiverse of social media, represents a novel avenue for brand engagement. These virtual influencers, with thousands of followers, offer brands a unique opportunity to hitch their products to digitally powered personas, enhancing their reach and resonance with Gen Z.

    With more virtual influencers emerging on Instagram, brands are queuing up to get involved with this futuristic means of marketing. These digital influencers are meticulously crafted to engage with their audience, seamlessly blending into the social media landscape. They offer a perfect blend of creativity, technology, and strategy, making them appealing to Gen Z.

    In essence, to connect effectively with the digitally savvy Gen Z, brands must embody and promote genuine values that align with this generation’s principles. By embracing authenticity, supporting social causes, engaging directly with consumers, and leveraging the power of technology and influencers, brands can build meaningful and lasting relationships with Generation Z. These strategies have become essential for businesses aiming to stay relevant and drive growth in today’s competitive market.

    The article has been authored by OpraahFx chief business officer Mansi Gupta.

  • Bonkers Corner collaborates with Sanriofor an exciting apparel collection

    Bonkers Corner collaborates with Sanriofor an exciting apparel collection

    Mumbai:  Bonkers Corner is thrilled to announce its collaboration with Hello Kitty, one of the world’s most iconic Japanese brands from the house of Sanrio. This partnership marks one of the first collaborations celebrating Hello Kitty’s 50th anniversary in 2024 and marks  one of the many initiatives in Sanrio’s plans to introduce and expand the Kawaii trend in the Indian market.

    The Hello Kitty apparel collection by Bonkers Corner blends Hello Kitty’s iconic Kawaii charm with Bonkers Corner’s trademark creativity.The collection includes skirts, oversized t-shirts, crop tops, bottoms, and caps, ensuring there is something for every Hello Kitty enthusiast. Bonkers Corner launched the collection at their flagship store in Lower Parel, Mumbai, offering fans an immersive experience to explore and purchase items from the Hello Kitty Collection firsthand and is available for purchase on Bonkers Corner’s official website as well as at all Bonkers stores, for fans across India. The Hello Kitty Collection offers a range of affordable options, priced from Rs 299 to Rs 1099, catering to fans of all ages.

    “This partnership is one of our fist steps in boosting Hello Kitty’s presence in India”, said Sanrio GmbH COO (EMEA, Oceania, and India) and Mister Men Limited (Worldwide) Silvia Figini. ” We are excited to introduce the kawaii style bringing these delightful creations to Hello Kitty enthusiasts and fans across India”.

    “At Bonkers Corner, we’ve always been about spreading joy and a little bit of silliness. Hello Kitty is a global icon who embodies positivity and fun, so this collaboration is a perfect match! We’re thrilled to bring a touch of Bonkers to Hello Kitty’s world, and to introduce the Hello Kitty fan base to the wacky and wonderful world of Bonkers Corner. It’s been amazing to see the creative explosion from both our communities, and we can’t wait to see what kind of crazy-awesome creations come out of this collaboration!” said Bonkers Corner founder Shubham Gupta.

  • Lavie Luxe expands into the luxury perfume market

    Lavie Luxe expands into the luxury perfume market

    Mumbai: Lavie Luxe, renowned for its high-end, premium-quality products, has announced the launch of its new category of perfumes. This expansion marks a significant milestone for the brand, extending its luxurious offerings beyond bags and accessories into the world of fragrances.

    Key information:

    Price:

    ●    A single bottle of 100ml – Rs 1999/-
    ●    Gift Set – Rs 1999/-

    Availability: You can find Lavie Luxe perfumes on the online website of Lavieworld.com, Lavie retail outlets nationwide and e-commerce portals like Amazon, Flipkart, Myntra, Nykaa, and Tira.

    Warranty: Each Lavie Luxe perfume has an expiry date of three years from the date of packaging.

    The new perfume line features four enchanting Eau de Parfum (EDP) fragrances:

    1.    Lush: A floral and fruity blend with top notes of pear, heart notes of jasmine, and base notes of vanilla.

    2.    Lily: A floral and spice combination with top notes of lily, heart notes of rose, and base notes of pink pepper spice.

    3.    Lagoon: An aquatic and woody scent with top notes of mandarin orange, heart notes of lavender, and base notes of patchouli.

    4.    Love: A citrusy and woody fragrance with top notes of bergamot, heart notes of patchouli, and base notes of woody elements.

    These fragrances cater to a sophisticated audience that appreciates refined and long-lasting scents. With an impressive 18 per cent fragrance concentration, these perfumes promise longevity, lasting from six to eight hours, while the included moisturizer component ensures the scents are gentle and skin-friendly. In line with Lavie Luxe’s commitment to premium quality, the new perfumes have undergone rigorous dermatological and allergen testing to ensure they are safe for all skin types. This dedication to excellence aligns seamlessly with the brand’s reputation for delivering high-end, elegant products that set industry standards.

    “We are thrilled to introduce our new line of perfumes, which embodies the elegance and sophistication that Lavie Luxe is known for. This launch is a natural extension of our brand, and we are excited to offer our customers a new way to experience luxury. Our commitment to quality and craftsmanship remains unwavering, and we believe our fragrances will set a new standard in the market,” said Lavie Luxe CEO Ayush Tainwala.

    This strategic move aligns with parent company Bagzone Lifestyle Pvt Ltd’s growth plans. Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship. Furthermore, the parent company will continue to explore new avenues and expand its luxurious offerings.

  • What role do brand ambassadors play in revitalising brand image?

    What role do brand ambassadors play in revitalising brand image?

    Successful brand revitalisation involves refreshing a brand’s image and reconnecting with its audience through strategic positioning, communications changes and new product offerings. Brand ambassadors play a big role in this process by providing a relatable and authentic face for the brand. They help build trust and engage consumers through genuine endorsements and personal connections, reigniting interest and enthusiasm.

    Understanding brand’s image & the role of brand ambassadors

    A brand’s image is shaped by the ambassador’s interactions (such as social media interactions), experiences (such as events), and marketing efforts (such as advertising campaigns) that encompass its identity, values, and overall consumer impressions. A brand ambassador can be a celebrity, influencer, employee or even an everyday customer.

    A strong brand ambassador builds trust, fosters loyalty, and differentiates the brand from competitors. They significantly influence consumer behavior, impacting purchasing decisions and brand advocacy. A well-established brand image leads to higher customer retention, increased market share, and enhanced overall brand equity.

    Brand ambassadors revitalise a brand’s image

    In the ever-evolving world of marketing, brand ambassadors take center- stage. They are a living embodiment of a brand, representing its identity in appearance, values, and ethics. Ambassadors link a brand and its audience, capturing the brand’s essence and sharing authentic experiences that resonate deeply. This genuine connection makes them indispensable in today’s market, where consumers crave trust and personal engagement with brands.

    Choosing the right brand ambassador

    An interesting success story is of Virat Kohli and Puma. Virat perfectly embodies Puma’s ethos of performance, sportsmanship, and style. His association with Puma has helped the brand gain significant visibility and bolstered its image as a leading sportswear company. Virat’s authentic passion for sports and fitness aligns seamlessly with Puma’s brand values, making their collaboration a textbook example of successful brand ambassadorship. This partnership showcases how a well-chosen ambassador can elevate a brand’s presence and appeal, driving both brand recognition and consumer engagement.

    Identifying a good brand ambassador is critical to the success of any brand. Effective ambassadors are not merely spokespersons but true embodiments of the brand’s values and ethos. They possess an authentic passion for the brand, which translates into their ability to connect with the audience on a more personal and trustworthy level. On the other hand, a wrong choice can pose a huge risk for brands. A famous example is Snapdeal and Aamir Khan. It is reported across media that despite his popularity, Aamir’s controversial statements during his tenure as Snapdeal’s ambassador led to significant public backlash, negatively impacting the brand’s image and customer sentiment.

    A good brand ambassador plays a pivotal role in stimulating brand advocacy and strengthening brand identity. They increase brand awareness, enhance brand loyalty, and engage customers by engaging with customers on social media, participating in events, and generating excitement around new products or campaigns. By contributing to content creation, they lend credibility and trustworthiness to the brand’s message.

    In conclusion, brand ambassadors significantly impact how a brand positively influences its audience, improving a company’s reputation and ultimately helping to increase revenue. Their influence extends beyond mere marketing, touching on various aspects of business success. A strong brand ambassador can change how consumers perceive a brand, sharing genuine experiences and helping companies improve their image and reputation. Their role in modern business is invaluable.

    The article has been authored by BOD Consulting senior partner and practice leader, GTM strategy Kanika Mathur.

  • Spread positivity with a celebration of the sports collection and move your mind with ASICS

    Spread positivity with a celebration of the sports collection and move your mind with ASICS

    Mumbai: ASICS launches its new celebration of sports collection, designed to spread positivity and lift the mood of the world through movement. The cross-categorial capsule collection features running, core performance sports and SportStyle products, all released in a distinct yellow colourway that is associated with optimism and hope to inspire more people to move for body and mind.

    The product range includes the SUPERBLAST 2 running shoe, the NETBURNER BALLISTIC FF MT 3 PARIS volleyball shoe, the GEL-QUANTUM 360 VIII SportStyle shoe, and many others. The collection is designed to inspire everyone to lace up their shoes and start moving. The uplifting feeling you get from moving with ASICS is open to all who enjoy moving their body.

    Laura Bolgen, director of a product management department, performance running Footwear said: “At ASICS, we believe in the transformative power of movement to uplift moods and minds. It’s why we were founded and why we’re called ASICS which is a Latin acronym that translates to ‘a Sound Mind in a Sound Body’. With the new Celebration of Sport collection, you can experience a sense of uplift and positivity as you move your body. You elevate your mood and spread positive energy to those around you.

    As we witness outstanding performances this summer, we are reminded of the incredible power of sports to uplift spirits and unite people around the world. From the world’s best to those just getting started, we’re all connected by the amazing impact movement has on the mind. So, let’s all lace up and celebrate the power of sport together.”

    Joined in this celebration are the ASICS India athletes Rohan Bopanna, Sumit Nagal, Anitm Panghal and Manpreet Singh representing their individual sports categories on the international stage.

    The Celebration of Sport collection will be available for purchase on July 22nd, 2024, with select products already dropping earlier. To find out more about the products,

    asics

  • Beyoung launches Urban Xclusive collection with Bhuvan Bam

    Beyoung launches Urban Xclusive collection with Bhuvan Bam

    Mumbai: Everyday fashion brand Beyoung has collaborated with YouTube star Bhuvan Bam of BB Ki Vines fame and his hilarious character Titu Mama. The campaign combines Beyoung’s trendy clothing with Bhuvan Bam’s humour. The new video showcases Beyoung’s latest collection, Urban Xclusive collection #AspirationalBhiAffordableBhi. The aim of this campaign is to bring Beyoung’s core message of the coexistence of Aspiration and Affordability across to the audiences in the most entertaining way possible.

    In the video collaboration, Bhuvan Bam gives Titu Mama a stunning makeover using Beyoung’s Urban Xclusive collection. When Titu Mama asks Bhuvan who his stylist is, Bhuvan surprises him by revealing that it’s Beyoung.in! Titu Mama is amazed by the incredible benefits Beyoung offers. With an engaging storyline and relatable humor, this video not only entertains but also highlights Beyoung’s brand message – ‘Aspirational Bhi, Affordable Bhi’.

    “We couldn’t be more excited about teaming up with Bhuvan Bam and Titu Mama. This collaboration perfectly captures Beyoung’s spirit of being stylish, relatable, and fun. Bhuvan’s ability to connect with his audience is incredible, and we believe this partnership will create memorable experiences for our customers,” said Beyoung founder and CEO Shivam Soni.

    “Partnering with Beyoung is super exciting for me! I connect with their principles of making fashion accessible to everyone. Bringing Titu Mama into this adds that extra bit of humour and relatability, which I think our audience will really enjoy,” said Bhuvan Bam, who has been the face of Beyoung since October 2023.

    Bhuvan Bam’s close connection with the audiences and immense digital appeal makes him incredibly relatable, especially among the youth. Beyoung’s target audience also relates to the boy-next-door aura that Bhuvan Bam has. This partnership lets Beyoung stay connected with audiences of all age groups, making fashion fun and approachable for everyone. You can watch the collaborative video here:

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Bhuvan Bam (@bhuvan.bam22)

     

    In its efforts to stay relevant to its customers in tier two, three and four cities, Beyoung is leveraging advanced tech tools. Having an ARR of Rs 200 crore in 2023-24, Beyoung is aiming to achieve Rs 650 crore turnover by 2027. Beyoung has already launched stores in cities like Udaipur, Bhilwara, and Kota. It is aiming to launch 30 stores by the end of 2024. It plans to open 300 stores by 2027.

  • YesMadam cuts down its commission rates to eight per cent

    YesMadam cuts down its commission rates to eight per cent

    Mumbai: YesMadam has announced the reduction in commission for its frontliners, i.e., service partners. A promise that they made on national TV that the goal is to charge zero commission – saw the progress with commission down to eight per cent from 15 per cent within just four months of featuring on Shark Tank.

    YesMadam currently offers different partnership programs to its partners, such as standard (20 per cent), gold (15 per cent) & diamond (12 per cent) with lower commissions, and extra benefits. However, their new flagship program, Platinum Partners, is all ready to revolutionize the industry with lowest commission ever witnessed at 8 per cent (by far the industry lowest) as compared to other large to small-sized home salons. Going an extra mile for their service partners, this program will bring all the advances of financial stability, increasing customer satisfaction, and improving the service quality.

    YesMadam co-founder Mayank Arya said, “This is a big moment for us and our partners. This fast-moving economy comes with inflation, and the frontliners are amongst the first set of people to take the heat of it. By setting a standard in the industry, we want to encourage other aggregators to come out and support the initiative for the people who are out in rain, cold & heat, and still boast a broad smile on their face. We are moving towards commission free model soon, while we keep the profitability status intact for all our stakeholders.”

    Adding to this initiative, YesMadam co-founder Akanksha Vishnoi said, “It is always a pleasure to see today’s women paving their own path and to be able to empower so many happy faces while adding to their success is a bliss in its own. The way we look at it is not just the joy of growing and excelling but appreciating the contributions and intent by giving back to the ever-evolving trusted community that is a constant part, above and beyond.”

    Founded in 2016 by Aditya & Mayank Arya, YesMadam has seen exceptional growth with a 250 per cent increase in revenue, while serving 50 plus cities in India. With workforce of 250 employees in Delhi-NCR, Mumbai, Pune, Hyderabad, and Bengaluru, the home salon startup got a four shark deal amounting to 1.5 crore and praises from the future headed industry leaders aka Shark Tank judges.

  • Sbooch launches in India

    Sbooch launches in India

    Mumbai: Can you think of a beverage that’s completely preservative-free, contains no artificial flavours or additives, and still boasts an impressive shelf life? Sbooch, a new-age kombucha brand, announced its official launch at an event with Suniel Shetty in Mumbai entering the Indian beverage market, aiming to fill this exact gap. Founded by Niraj Manek and Kajall N Manek, Sbooch is set to disrupt the industry with its line of all-natural, preservative-free kombucha drinks.

    Key features of Sbooch Kombucha:

    ●    Made with all real farm-produced fruits, vegetables and raw ingredients
    ●    No artificial flavours or preservatives
    ●    Sugar content is less than four grammes of natural sugar per 100 ml serving, which is used for fermentation
    ●    Up to an 18-month shelf life without preservatives
    ●    Flavours inspired by the palate of India’s rich culinary landscape

    “We’re not just launching a drink; we’re introducing a new KULTURE,” said Sbooch founder Niraj Manek. “Our kombucha is real in every sense—made with raw fruits, vegetables, and ingredients, no artificial additives, and less than four grammes of natural sugar that’s produced during fermentation. We’re excited to offer Indian consumers pure, unadulterated goodness with no marketing jargon or lies, with any gray filled with clutter.”

    Kombucha is one of the oldest drinks in the history of mankind, dating back up to 5000 years and originated in the eastern part of Japan. Now, Sbooch is bringing this ancient fermented tea to modern India, with a twist that sets it apart from anything else on the market. The brand offers a range of flavours that take consumers on a journey across India, touching KULTURE with every sip.

    Chef Niyati, the culinary mastermind and founder at Ekaa, behind Sbooch, has crafted an array of unique flavours that capture the essence of the Indian palate and diverse culinary traditions, from North to South and East to West. Among them are Koshimbir from Maharashtra, Gor Keri from Gujarat, and Tulsi Lemon from Uttar Pradesh, among others.

    Sbooch has associated with Bollywood actor and fitness icon Suniel Shetty as a partner in this gut-health revolution. At 62, Shetty’s endorsement of Sbooch speaks volumes about the brand’s appeal to health-conscious individuals across all age groups, from toddlers to grandparents, and to coming generations.

    “As a health-conscious individual, I realized the need for a ‘Wholesome and Guilt-free drink that our Gut loves’, ‘for all age groups’, ‘Made in India,’ all-natural drink,” in this current beverage landscape, said Shetty. “Sbooch is a world of real flavours and ingredients. It’s refreshing to find a homegrown brand that offers a delicious, all-natural beverage option.”

    While kombucha is known for its potential gut-friendly and immunity-boosting properties, Sbooch isn’t positioning itself solely as a health brand. Instead, it’s marketing itself as a clean, real, unadulterated alternative in India’s beverage landscape—one that happens to be good for you and aids your well-being.

    Sbooch has adopted a unique drop-marketing strategy through the unique web interface of their website (sbooch.com). The dates of drop-offs will be featured soon on their web and social media pages for all the potential and valued customers across India to pre-book their Sbooch. There are plans for rapid expansion through other e-commerce and retail platforms in the coming months.

  • Ultra Soft Toys ensures its toys enrich kids, blending education and entertainment: Sushilkumar Agrawal

    Ultra Soft Toys ensures its toys enrich kids, blending education and entertainment: Sushilkumar Agrawal

    Mumbai: With the advent of technology, kids nowadays are surrounded by a myriad of digital distractions. Despite this, the enduring appeal of toys that seamlessly blend fun and education remains stronger than ever. Ultra Soft Toys, a prominent player in the Indian toy industry, stands at the forefront of this intersection with its diverse array of plush animals and educational toys. It is a distinguished venture of the 40-year-old Ultra Media & Entertainment Pvt Ltd with a strong emphasis on quality and innovation.

    Recently unveiling ambitious plans at Toy Biz 2024 in Delhi, Ultra Soft Toys showcased their commitment to innovation and quality from their state-of-the-art manufacturing facility in Noida. This strategic move not only bolsters their capacity to meet growing global demand but also underscores their dedication to bringing joy and learning to families worldwide.

    Indiantelevision.com caught up with Ultra Media & Entertainment MD & CEO Sushilkumar Agrawal to delve deeper into their toy business, their unique strategies to stay at the forefront and much more…

    Edited Excerpts:

    On Ultra Group’s inspiration behind venturing into the toy industry and its differentiating aspect from other giant toy brands

    Ultra Group, with its rich entertainment legacy, has ventured into the toy industry to extend its storytelling prowess and connect with younger audiences. Their unique approach integrates beloved characters and narratives from their entertainment portfolio, fostering deep emotional connections with consumers. Unlike other toy brands, Ultra Group leverages cutting-edge technology and innovative designs, ensuring their toys are not only entertaining but also educational, enhancing creativity and learning in children through interactive experiences.

    On the new manufacturing facility in Noida and its ability to enhance your production capacity

    Our new manufacturing facility in Noida significantly boosts production capacity with advanced machinery. This expansion allows for increased output, improved quality control, and greater efficiency. The facility’s strategic location facilitates better logistics and faster distribution. This investment enables us to meet growing demand, maintain high-quality standards, and innovate rapidly to keep pace with market trends and customer expectations.

    On Ultra Soft Toys maintaining its commitment to quality and innovation in the highly competitive toy industry

    Ultra Soft Toys maintains its commitment to quality and innovation by rigorously selecting premium materials and employing advanced manufacturing techniques. Continuous research and development ensure our products are safe, durable, and engaging. We stay ahead of trends by integrating new technologies and listening to customer feedback. Our dedicated team of designers and engineers constantly innovate, creating unique and educational toys that stand out in the competitive market. The focus on educational toys segment marks a pivotal strategy moving ahead for Ultra Soft Toys to capture a larger market share. The company anticipates significant revenue growth in this segment as parents increasingly prioritise toys that promote foundational learning and development in children. The acquisition of an additional manufacturing facility in Noida, effectively doubling our production capacity, positions us strongly to meet the increasing global demand while upholding our standards of quality and innovation

    On Ultra Soft Toys’ inspiration to focus on educational toys, and the impact you anticipate this segment will have on your growth

    Ultra Soft Toys was inspired to focus on educational toys by recognising the increasing demand for products that combine fun and learning. Parents seek toys that support their children’s development, and we aim to meet this need with innovative, engaging designs. We anticipate this segment will significantly boost our growth by attracting a broader audience, enhancing brand loyalty, and positioning us as a leader in the educational toy market.

    On products that garnered the most attention, showcased at Toy Biz 2024, and the reason for their popularity

    Our stall shone brightly with our latest collection of educational toys, newly designed cushions, export-ready products, and impressive large-scale toys. These products combine our entertainment legacy and offer immersive play experiences. Ultra Soft Toys showcased a diverse range of products, including plush animals, educational toys like themed cube plushies, themed soft toy playbooks, and travel-friendly accessories.

    On Ultra Soft Toys’ expansion targets for both retail and online channels by FY24-25, and the strategies that are in place to address the challenges anticipated in your global expansion

    Ultra Soft Toys aims to expand its retail presence by increasing the number of physical stores by 20 per cent and entering new international markets in FY 24-25. Simultaneously, online sales targets include a 30 per cent growth through enhanced e-commerce platforms and strategic digital marketing. With a strong footprint in over 65 malls and retail stores nationwide, Currently Ultra Soft Toys has a product range of over 100 products with 225 SKUs. We are planning to expand to 200 products with 375 SKUs by end of FY24-25. The company has advanced its omnichannel strategy, with its offline presence which now spreads across 35 cities in 11 states of India. We have consistently achieved a 27 per cent growth YoY. Challenges such as regulatory compliance are addressed through localized marketing strategies, partnerships with local distributors, and rigorous market research to ensure alignment with regional preferences and regulations. Our expanded production capacity and focus on international markets underscores our dedication to delivering exceptional products that resonate with families worldwide. Currently, we export to European and South African countries, with plans to expand into the Middle East and the USA this fiscal year.