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Category: Brands

  • “I’ve always prioritised practicality and quality over aesthetics:” Fashion designer Ravi Bajaj

    “I’ve always prioritised practicality and quality over aesthetics:” Fashion designer Ravi Bajaj

    Mumbai: Ravi Bajaj, often referred to as the “Armani of India,” has profoundly influenced the Indian fashion industry with his innovative designs and commitment to quality. Inspired by fashion since the age of 15, Bajaj embarked on a journey to transform haute couture in India. His path led him to the prestigious American College in London, where he honed his skills and developed a keen eye for style.

    From launching the groundbreaking ‘Cocktail Sari’ in 1991 to introducing the accessible ‘Raviver’ line in 1997, Bajaj has consistently bridged the gap between traditional and modern fashion. With a design philosophy that prioritizes minimalism and practicality, Bajaj continues to inspire through his meticulous craftsmanship and diverse creative influences.

    Indiantelevision.com caught up with founder & fashion designer Ravi Bajaj to learn more about his fashion design journey and gain deeper insights into his label.

    Edited Excerpts:

    On your inspiration to venture into fashion designing

    My inspiration to venture into fashion began when I was about 15 or 16 years old, an era influenced by iconic bands, the glitz of “Saturday Night Fever,” and vibrant cultural scenes. I was captivated by the unique styles and costumes these influences spotlighted.

    During this time, we often hosted private parties at home, which became my playground for fashion experimentation. Every weekend, I would design a new shirt or outfit from unusual fabrics. I scoured markets for inexpensive yet striking materials like lining taffeta with its beautiful shine. Collaborating with a tailor, I brought my visions to life, creating distinctive and interesting pieces each time.

    My creations didn’t go unnoticed. People appreciated my unique style, and friends encouraged me to take my passion seriously. Their support and recognition fueled my desire to pursue fashion, setting me on the path to becoming a fashion designer.

    On the key elements that define the Ravi Bajaj label’s aesthetic, and its differentiating aspect from competitors

    The Ravi Bajaj label is defined by its commitment to minimalism and wearable luxury. I firmly believe that “less is more,” and that achieving minimalism, while seemingly simple, is much more challenging than mastering maximalism. My design philosophy centers on creating pieces that embody practicality and sophistication.

    Unlike many Indian designers who often embrace a “more is less” approach, my focus is on balancing creativity with functionality. I value creative expression, but I am always willing to temper my designs to ensure they remain practical and wearable. This approach sets the Ravi Bajaj label apart in the Indian fashion industry, emphasising both elegance and everyday usability.

    On the creative process behind the iconic ‘Cocktail Sari’ introduced in 1991, and ‘Raviver’ launched in 1997, and the impact it had on the Indian fashion market

    The creative process behind the iconic ‘Cocktail Sari,’ introduced in 1991, and ‘Raviver,’ launched in 1997, reflects my journey from designing Western styles to redefining Indian fashion. Initially, my career focused on European-style clothing for both men and women. At that time, Western silhouettes were not widely embraced by Indian women, who preferred traditional Indian suits and silhouettes.

    However, I noticed that while women appreciated the tailored gowns and Western styles I offered, they sought to incorporate these elements into their traditional attire. This observation led to the creation of the ‘Cocktail Sari,’ which combined the elegance of a Western gown with the classic form of a sari. The fusion of these styles resonated deeply with my clients and became quite popular. The ‘Cocktail Sari’ marked a significant shift in the Indian fashion market, bridging the gap between Western and traditional Indian wear.

    In 1997, I launched ‘Raviver’ (meaning “revival” in French) in response to the limited fashion options available in India at the time. The fashion scene was dominated by small boutiques and a few multi-brand outlets, primarily in Delhi. ‘Raviver’ aimed to offer a more accessible and affordable line of fashion, designed for easy wear and broader distribution. By collaborating with Shoppers Stop, we ensured our designs reached a larger audience across major metropolitan areas. This marked a pivotal shift in the Indian fashion market, making contemporary fashion more accessible to the masses.

    On the designers and fashion houses who have influenced your work the most

    Throughout my career, several renowned designers have significantly influenced me. French designers, with their emphasis on taste and elegance, have shaped my aesthetic. Italian designers like Giorgio Armani have inspired me with their understated chic and universal appeal. From Japan, Yohji Yamamoto’s exceptional ability to structure garments with profound simplicity has left a lasting impression.

    Currently, I am particularly impressed by Gaurav Gupta, Rahul Mishra, and Amit Agarwal. Each of these designers brings a unique and individualistic approach to fashion that resonates with me. Their distinct perspectives and innovative designs continue to influence and inspire my work.

    On maintaining uncompromising quality while balancing traditional Indian elements with modern design in your collections

    Maintaining uncompromising quality while balancing traditional Indian elements with modern design comes naturally to me. From the early stages of my career, I have prioritised practicality and quality over aesthetics. For me, these principles are fundamental, and I ensure they are integral to my designs. By focusing on these core values, I seamlessly blend traditional elements with contemporary aesthetics, creating collections that are both visually appealing and highly functional.

    On your passions for art, culinary pursuits, and music influencing your fashion creations

    Food, art, fashion, and music all cater to the five senses—sight, sound, touch, smell, and taste—and together they nourish the soul. They influence my fashion creations by enriching the sensory experience and adding depth to my designs.

    On incorporating live singing into your fashion shows enhancing the overall experience for your audience

    Incorporating live singing into my fashion shows has created a unique and immersive experience for the audience. I take great pride in being one of the few designers to have done this. The idea emerged during the pandemic when live performances were limited. With the help of a musician friend who provided the music tracks, I was able to add a personal and memorable touch to the shows, making them truly special.

    On upcoming projects or collaborations in the pipeline, and your future plans for the brand

    We’re thrilled to be working on a new wedding wear label, set to debut in November 2024. This upcoming collection promises to bring a fresh and captivating twist to bridal fashion.

  • The Sleep Company’s wake-up call for the mattress industry

    The Sleep Company’s wake-up call for the mattress industry

    Mumbai: In a world where restful sleep is a rarity, The Sleep Company has become a game-changer, revolutionising comfort with its SmartGRID mattresses. Founded in 2019 by IIM-Calcutta alumni Priyanka and Harshil Salot, the company’s journey began with a personal quest to find the perfect mattress—one that would finally provide the restful sleep Priyanka, a young mother, desperately needed. This quest has since grown into a mission to transform sleep culture worldwide.

    The SmartGRID technology at the core of The Sleep Company’s products offers a unique blend of comfort and support, adapting to various body types and sleeping positions. This innovation has propelled the company to the forefront of the sleep industry, establishing it as Asia’s first comfort-tech leader.

    With ambitious plans for global expansion and a focus on customer-centric innovation, The Sleep Company is setting new standards in sleep technology. From launching ergonomic furniture to integrating AI in sleep products, they are on a relentless mission to redefine how the world sleeps, one SmartGRID at a time.

    Indiantelevision caught up with The Sleep Company co-founder Priyanka Salot and talked about the company’s plans, including integrating AI into sleep products, expanding into new markets, and its commitment to sustainability.

    Edited Expert

    On the inspiration behind The Sleep Company’s inception

    The birth of our first child marked a significant turning point in our lives, but it also introduced a struggle with post-partum insomnia that worsened over time. Despite trying various mattresses, none provided the comfort and support I needed as a new mother. Our extensive research revealed that the quality of Indian mattresses was lacking compared to international standards, with foam and memory mattresses prevailing in the market.

    Recognizing that we spend nearly one-third of our lives in bed—about 26 years on average—we realised that the technology behind our mattresses, largely unchanged since the 1960s, needed to evolve. While past advancements mainly focused on cost reduction and online sales, we decided to prioritize addressing consumer needs and enhancing comfort. This led me to travel globally—from the US to Europe and Japan—to consult with experts in sleep science. During this journey, we collaborated with Dr. Tripathi, a former DRDO scientist with extensive experience in material science. Together, after rigorous research and testing, we developed our patented SmartGRID technology. This innovation led to the establishment of The Sleep Company in 2019, with the goal of revolutionizing sleep quality.

    Today, The Sleep Company offers the SmartGRID mattress, a premium product made from a super-stretchy polymer that adapts its softness based on body type, weight, and sleeping position. The technology behind it is based on advanced materials and sleep science, with raw materials carefully sourced from Japan to ensure durability and quality. By challenging traditional norms and focusing on consumer needs, we have set a new benchmark for mattress performance and quality. The Sleep Company represents our commitment to transforming how people experience sleep.

    On The Sleep Company’s SmartGRID technology’s differentiating aspect

    Developed in collaboration with Dr. Tripathi, a former DRDO scientist, our SmartGRID technology distinguishes us from competitors and represents a major breakthrough in sleep technology. As Asia’s first and only comfort-tech solution provider, The Sleep Company has revolutionised the industry. We exclusively produce, manufacture, and hold the patent for the innovative SmartGRID technology used in all our products. Unlike traditional memory foam, latex, or spring mattresses, SmartGRID features a unique grid-shaped hyper-elastic polymer. Certified by the All India Health Association for its orthopedic benefits, our SmartGRID mattresses contribute to a healthier and more productive population by improving sleep quality across India.

    On The Sleep Company staying ahead of industry trends and innovations in sleep technology

    We closely analyse consumer trends and leverage the ‘ROPO’ model—research online, and purchase offline. This insight shows that while consumers often research our products online, they prefer to experience them in our stores before making a purchase. Thus, our COCO stores help to engage our consumers by providing an exceptional customer experience, ensuring seamless delivery, and addressing queries and challenges directly. Innovation is at the core of our approach. We prioritise continuous product development to maintain a leading edge in comfort technology, keeping our offerings both cutting-edge and competitive. Our efforts to educate customers about the superior sleep experience provided by our SmartGRID technology further differentiate us in the market. As the sleep industry evolves, TSC will continue to stand out due to our patented SmartGRID technology, commitment to innovation, expansion of our omnichannel presence, and dedication to delivering exceptional customer experiences tailored to diverse regional needs.

    On The Sleep Company’s plans for expanding its product line or entering new markets

    We intend to incorporate an AI-based sleep tracker into their mattresses and pillows, which will monitor the quality of sleep for its consumers. The tracker’s unique algorithm will analyse each customer’s breathing rate, heart rate, number of hours slept, and other data to produce a sleep score on a regular basis. We will also add other features to these products soon. We are also focused on strengthening our position as a ‘House of Brands’ by expanding our product line and setting new industry standards. Integrating artificial intelligence (AI) into our future products will enable us to further elevate the customer experience and drive innovation. This year, we have also introduced ‘ErgoSmart by the Sleep Company’ for our line of ergonomic chairs for working professionals. Besides, we plan to expand beyond India, beginning with the United Kingdom, where we are investing to identify the right product-market fit. If successful, this will pave the way for further expansion into additional European and North American markets.

    On The Sleep Company approaching sustainability and environmental responsibility in its manufacturing process

    Unlike foam, the hyper-elastic polymer that we use in our products is highly recyclable and reusable. Additionally, we believe in sustainable sourcing of raw materials and building products that have good lifetime value.

    On The Sleep Company’s handling competition in the rapidly growing sleep technology market

    We believe we are continuously disrupting the comfort tech industry with our innovative product developments. Leveraging our patented SmartGRID technology, which offers unique support and comfort and distinguishes us from traditional foam mattresses, keeps us ahead in the market. With a strong R&D team led by experts and ongoing exploration of AI-based products, we constantly innovate to address customer problems and enhance our offerings. Securing patents in India and abroad protects our unique technology from replication, giving us a competitive edge. Additionally, our omnichannel strategy, with a new COCO store opening every 5–6 days, helps us grow rapidly and maintain our market leadership.

    On The Sleep Company planning to leverage digital marketing and e-commerce to increase brand awareness and sales

    We have implemented a multifaceted approach to our marketing strategy. Firstly, we focus heavily on performance marketing, leveraging digital platforms such as YouTube, Meta (Facebook, Instagram, etc.), and regional media, including print advertisements, to optimize reach and engagement. We tailor our media mix for each market, ensuring our messaging resonates effectively. Additionally, we invest significantly in influencer partnerships across bottom, top, and mid-funnel strategies. Currently, approximately 80–85 per cent of our expenditures are on digital platforms, with 20–25 per cent allocated to traditional media.

  • Bebe Burp secures Rs 8 crore in a pre-series A funding round

    Bebe Burp secures Rs 8 crore in a pre-series A funding round

    Mumbai: Bebe Burp, a certified baby food brand from Mighty Steps Pvt Ltd has announced the closure of its latest pre series A funding round, securing Rs 8 crore from the venture capital firm Gruhas Collective Consumer Fund (GCCF). This fund was launched by Gruhas in collaboration with Collective Artists Network earlier this year. This substantial capital infusion marks a pivotal milestone for Bebe Burp, setting the stage to propel the brand to new heights in the baby food industry and reinforcing its commitment to quality, safety, and nutrition.

    Mothers struggle to find consistent, healthy, and tasty baby food options that have home-made quality. Store-bought porridges often contain harmful chemicals and preservatives. Recognising the lack of safe and healthy baby food options in the market, parents Shruti Tibrewal and Bharat Tibrewal, along with Chirag Gupta founded Bebe Burp in 2018 with a vision to introduce nutritious alternatives that provide easy, healthy solutions for kids, making healthy eating a reality from birth. Utilising grandma’s secret recipes, developed by expert nutritionists and chefs, the company prepares instant mixes, cookies, and snacks like multi-flavoured porridge mixes, 100 per cent millet puffs, ragi cookies, organic jaggery powder, and more. These products harness the goodness of natural, high-quality ingredients sustainably sourced to provide optimal nourishment for children during their crucial growth stages. Bebe Burp has successfully delivered smiles to over 1,50,000 mothers and counting, enhancing the well-being of children and setting a new standard in the baby food industry.

    Bebe Burp followed its principle of ‘GIVES’, which stands for growth, involvement, visibility, efficiency, and stability to acquire this funding. The brand will utilise 60 per cent of the fund for growth, 20 per cent for operations, 10 per cent for product development, and the remainder for team building for a coherent production. The fund will be channelled into diverse aspects of the business like expansive market growth, advanced product development, targeted marketing campaigns, strategic hiring and talent acquisition, groundbreaking innovation and R&D, and seamless technology integration.

    It plans to allocate more resources to regions with higher market potential and strong competition to solidify its entry into the market. For a better ROI, Bebe Burp’s focal point will be scalable

    marketing channels and expansion strategies to widen the reach across potential markets. The funding will also aid in technological innovation in the baby food sector in the form of improved packaging, tracking, and faster delivery methods, proving beneficial for both consumers and the business.

    The baby food market is witnessing growth undercurrents with organic and natural product trends ensuing in the industry. Due to betterment in the standard of living with hyper-awareness regarding nutrition and a growing inclination towards organic foods, the next five years look healthy for the industry. It is estimated that by 2027, the industry will reach around $109 billion, growing at a CAGR of 6.1 per cent from 2021 to 2027. As for the Indian baby food market, it was valued at around USD 6.5 billion in 2023. During the forecast period between 2024-30, the market is estimated to grow at a CAGR of about 14%. Bebe Burp can capitalise on these trends due to its high-quality and organic baby food, and thereby, establish a dominant position in the market.

    Bebe Burp’s five-year growth strategy is ambitious and comprehensive, focusing on increasing brand awareness through robust digital marketing campaigns, strategic influencer partnerships, and active engagement with parenting communities. With a primary focus on tier-one and tier-two cities in India, specifically targeting millennials and working parents, the company plans to achieve substantial e-commerce growth and strong quick commerce penetration, establishing a formidable market presence. Besides, Bebe Burp is poised to enter major international markets such as the Middle East, Europe, and Southeast Asia, thereby extending its global footprint. Retail expansion is a key priority, with a target to establish a presence in over one lakh retail stores across India, complemented by significant R&D investments aimed at continuously developing cutting-edge products.

    Bebe Burp co-founder Shruti Tibrewal said, “We’re thrilled with the recent round of investments because it will significantly accelerate the growth of Bebe Burp. Being a mother, I have always found it difficult to find organic and healthy alternatives to the products already existing in the market. I wanted to bridge that gap by creating a brand like Bebe Burp. It’s been my vision to make healthy food alternatives accessible to mothers across the globe and, at the same time, inspire and promote the idea of women leading businesses. I consider this show of faith by our investors a win for my vision, and I will continue in my efforts to establish Bebe Burp as a major player in the baby food industry.”

    Bebe Burp co-founder Bharat Tibrewal said, “As a serial entrepreneur, I’ve always focused on creating innovative business ideas and understanding the market’s needs. Bebe Burp’s products have been created using traditional Grandma’s recipes, and the ingredients used are completely organic. It’s the need of the hour to shift focus towards healthier products without chemical combinations that help in infants’ overall development without causing side effects.”

    Bebe Burp co-founder Chirag Gupta said, “Our focus will be to expand into new domestic and international markets through the recently acquired funds. To increase brand awareness and visibility, we will employ diversified strategies ranging from influencer partnerships to creative campaigns. Bebe Burp has a vision in place to penetrate e-commerce and quick commerce to fortify its presence in the market while investing in R&D to improve innovation. This funding will pioneer our position as a leading Indian brand in the global baby food market, potentially attracting more international investment and interest.”

    Gruhas Collective Consumer Fund (GCCF) general partner and Gruhas co-founder Abhijeet Pai said, “We are excited to announce our investment in Bebe Burp, a startup whose natural, millet-based products are redefining the baby food industry. Bebe Burp combines traditional Indian recipes with modern quality standards to provide essential baby feeding options that are both convenient and nutritious. Founded by parents who deeply understand the importance of a healthy diet from their own experiences, Bebe Burp is set to lead the way in offering wholesome choices for infants and toddlers.”

    “With India’s young population and a growing global interest in healthy, natural foods, we believe Bebe Burp is uniquely positioned to make a significant impact on the infant food market worldwide. We are optimistic about Bebe Burp’s ability to enhance the well-being of countless children and proudly represent Indian innovation on the global stage.” Pai said.

    Collective Artists Network founder and group CEO Vijay Subramania commented, “At GCCF, we are deeply committed to fostering innovation and supporting visionary entrepreneurs like those at Bebe Burp. This funding round not only underscores the remarkable potential of Bebe Burp in the baby food market but also aligns with our mission to back ventures that bring significant value and positive impact to consumers. We are excited to see Bebe Burp’s journey unfold and are confident that their dedication to quality and nutrition will set new benchmarks in the industry.”

  • The rise of the “experience economy”: How beverage brands are creating unique customer experiences

    The rise of the “experience economy”: How beverage brands are creating unique customer experiences

    With the outbreak of what is known as the “experience economy” that focuses on experiences and engagements, beverage companies are creatively redefining between themselves and their customers. These companies are no longer satisfied with just producing a good that is well made; they proceed to create a memorable experience that a consumer can relate to on the emotional and social level.

    The emergence of experiential marketing

    That is why the concept of experiential marketing, which relies on direct and live communication between consumers and producers, is considered to be the keystone by which the beverage industry can develop. This goes beyond just placing an advert; the goal here is to engage the emotions of the audience in this case the customers. One can notice that the beverage sector is interest-related and has a rather deep cultural and social background, which will allow embracing this trend.

    Crafting memorable in-store experiences

    In-store promos form one of the most important channels through which beverage firms interact with consumers. The comfort and friendliness of retail areas, which are sweeping the globe, have become an important tactic among such strategies. What is more, these establishments personalize services and organize unique store designs, as well as focus on events that benefit the community, all of which add value to the brand as they are not just serving a drink.

    Immersive brand activations

    Another example of how companies engage an audience is through pop-up bars and other fully realized brand experiences. Brands have started with various tasting sessions of the products and production tours to the various production facilities. Such experiences enable the consumers to interact with the production process and the narrative of a brand first-hand, which creates trust.

    Based on the above analysis, the future of beverage experiences can be discussed in the following areas:

    It will be interesting to note how the experience economy will further develop but clearly, new strategies which integrate will be looked at by beverage companies. Effects such as virtual reality (VR) experiences, and AI-driven personalisation measures, and innovations such as interactive packaging are some of the trends that could shape the future consumer experiences with beverages.

    It is therefore evident that the adoption and advancement of the experience economy are conditioning beverage firms’ approaches and improving customer touch-points. It is proving that through establishing experiences that are easily memorable and that exist beyond the product, such companies realise deeper, more passionate connections whilst building more fan-centric associations. Thus, with the development of new technologies and growing consumer demands, the options are only vast for new and exciting experiences in the consumption of beverage products.

    The article has been written by Chai Sutta Bar co-founder Anand Nayak.

  • Regency Ceramics unveils new brand identity

    Regency Ceramics unveils new brand identity

    Mumbai: Regency Ceramics a ceramic manufacturing company has announced the implementation of its new corporate identity in its physical assets such as products, dealerships, and other customer touchpoints. In a strategic rebranding initiative, the company is ensuring unison in communication and imagery across all the company’s touchpoints such as customer interface and dealer branding. The new Regency logo is inspired by the groove-like marks left behind by the trowel on the adhesive layer during the laying of a tile. The logo is inspired by Pantone’s Color of the Year 2023 – Viva Magenta. The shade is rooted in nature descending from the red family and expressive of a new signal of strength.

    The company’s core values – Design, Innovation, Imagination and Sustainability will drive its commitment to providing customers with quality products. Aligned with the vision of a new evolving India, Regency Ceramics has taken an approach to business that acknowledges a new renaissance in art, design and style. The rebranding signifies a transformation that emphasizes the strong revival of the brand after a decade of hiatus in operations. In line with the company’s vision, the renewed brand identity is inspired by Nature, Art, Movement, and global design expressions, all reflected in Regency’s ‘Natural Tiles’. With design, femininity, and the end consumer at the core, the brand is deeply committed to involving women in tile-buying decisions, emphasizing design, colours, and nature as key appeals. The natural tiles are derived from materials like clay, talc, sand, feldspar, dolomite, calcite and water making the brand user-friendly. Products such as antimicrobial tiles and cool roof tiles are driven by innovation and technology. The brand’s imagery draws inspiration from the Renaissance paintings reflected across the brand’s collaterals and marketing assets.

    “We recognize that a strong corporate brand is crucial for success in today’s competitive business environment. The new brand architecture is a representation of our commitment to corporate excellence, setting the stage for enhanced trust and recognition among our stakeholders. All customer touchpoints shall be ready with the new brand Identity in time for the launch of Regency’s new range of products.” said Regency Ceramics managing director Satyendra Prasad Narala.

    Regency’s modern manufacturing facility, located in Yanam, will have state-of-the-art equipment to ensure that the tiles meet benchmark standards for quality, reliability, and design in line with the company’s vision. The company’s strength lies in its strong focus on innovation. Regency was the first to introduce 400mm x 400mm and 600mm x 600mm rectified tiles to the Indian market. The company has been a supplier for prestigious government projects, including those for Indian Railways, MES, NITs, and IITs. Additionally, it has established an industrial presence with major corporations such as Reliance Industries, Taj, ITC, and PepsiCo. This commitment to delivering innovative products year after year has made Regency one of the most sought-after brands. The company’s expansion into the states of Telangana, Andhra Pradesh, Odisha, Tamil Nadu, Pondicherry, Karnataka, and Kerala aligns with its commitment to sustainability. In this effort, the company is also experimenting with water-based inks, which eliminate the use of organic solvents, thereby reducing the inks’ carbon footprint and toxicity levels.

    Regency’s product portfolio includes Glazed Vitrified Tiles, Polished Vitrified Tiles, Wall Tiles, Parking Tiles, and specialized tiles for hospitals and clinics.

  • Ratnaafin unveils its new brand identity

    Ratnaafin unveils its new brand identity

    Mumbai: Ratnaafin Capital, a rapidly growing RBI-registered Non-Banking Financial Company (NBFC), proudly announces its comprehensive rebranding initiative in collaboration with ABND, a leading branding agency in Mumbai. This strategic partnership was forged after thorough evaluation of multiple firms, with ABND’s emphasis on aligning brand strategy with business objectives being pivotal to Ratnaafin’s decision.

    The rebranding process involved an extensive stakeholder study at Ratnaafin’s headquarters in Ahmedabad, along with a detailed analysis of channel partners, customer pain points, and expectations. ABND’s comprehensive approach led to the new brand positioning as an “NBFC for Business Owners” and the introduction of the promise ‘Possible Hai,’ which now stands at the heart of Ratnaafin’s brand communication.

    The rebranding exercise has refreshed Ratnaafin’s visual and verbal identity while reiterating its core objective: ‘We are in the business for business owners.’

    Ratnaafin’s refined portfolio includes a wide range of MSME loans, such as business loans, corporate loans, working capital loans, machinery loans, and loans against property. The primary aim is to empower SMEs, fuel entrepreneurial growth, and support diverse business needs.

    Ratnaafin director Malav Desai expressed his enthusiasm for the rebranding initiative, stating, “This transformation marks a significant milestone in Ratnaafin’s journey. Our new brand identity reflects our commitment to empowering business owners with the financial solutions they need to achieve their goals. We are confident that through our newly identified positioning and our partnership with ABND, we will be able to communicate that timely and flexible financial solutions are not a luxury but a key to sustainable growth, to all our stakeholders.”

    ABND founder-partner Kunal Vora said, “Our vision for this project was to achieve seamless brand and business alignment. By targeting the specific needs of business owners, we have carved out a unique position for Ratnaafin in the NBFC sector. This strategy is already in effect and driving meaningful outcomes where it matters most.”

     

  • TAM AdEx: Top 10 brands contributed 10 per cent share of TV ad volumes

    TAM AdEx: Top 10 brands contributed 10 per cent share of TV ad volumes

    Mumbai: TAM AdEx India has released a television advertising half-yearly report for Jan-Jun’24.

    Jan-Jun’24 saw a minor three per cent drop in ad volumes on television over Jan-Jun’23.

    In Jan-Jun’24, ‘food & beverage’ (24 per cent) was on top followed by ‘personal care/personal hygiene’ sector with 16 per cent share. ‘BFSI’ is the only newly entered sector in the top 10 list during Jan-Jun’24. The top 10 sectors contribute nearly 90 per cent of the ad volume share in Jan-Jun’24.

    The top 10 categories together added 32 per cent share of ad volumes in Jan-Jun’24. In the period from Jan-Jun’24, the categories ranked third, seventh, eighth, and ninth showed a positive shift in rank compared to the same period in 2023. ‘Rubs and balms’ was the new entrant among the top 10 categories during Jan-Jun’24. Categories on rank three, seven and ten were from the ‘food & beverages’ sector.

    The ‘milk beverages’ category saw the highest increase in ad secondages with growth of 24 per cent followed by ‘rubs and balms’ with 40 per cent growth during Jan-Jun’24 compared to Jan-Jun’23.

    ‘HUL’ topped the list followed by ‘Reckitt’ during Jan-Jun’24. The top 10 advertisers together added 45 per cent share of ad volumes during Jan-Jun’24. ‘Reliance Jio Infocomm’ observed a positive rank shift along with ITC and Wipro.

    The top 10 brands contributed 10 per cent share of television ad volumes. During Jan-Jun’24, total 7.8K plus brands were present on television.

    Five out of the top 10 brands were from ‘Reckitt Benckiser’ and two were from ‘HUL’.

    During Jan-Jun’24, ‘GEC’ outperformed ‘news’ channels as the leading genre for advertising, similar to the same period in 2023. The top five channel genres accounted for more than 90 per cent share of ad volumes during both Jan-Jun’24 and Jan-Jun’23.
     

  • KL Rahul invests in Boldfit

    KL Rahul invests in Boldfit

    Mumbai: Indian cricket sensation KL Rahul has partnered with Boldfit, a D2C fitness brand. This collaboration goes beyond standard celebrity endorsements, making Rahul both an investor and a brand ambassador for their sports footwear, apparel, and fitness equipment.

    Boldfit, founded by Pallav Bihani, has quickly become a prominent name in the Indian fitness scene with its wide range of high-quality activewear, accessories, and fitness equipment. The brand’s focus on innovation and quality has earned it a loyal customer base, serving over one crore customers annually.

    KL Rahul, known for his cricketing excellence and dedication to fitness, is a great match for Boldfit’s goals of performance and innovation. His decision to invest in Boldfit shows his belief in the brand’s vision and its potential to inspire fitness enthusiasts across the country.

    “Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives,” said Rahul.

    Bihani is equally excited about the partnership. “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”

    While the brand aims to cross Rs 500 crores in FY26, this collaboration is a strategic move for Boldfit, leveraging Rahul’s wide fanbase and influence to strengthen its market position. With a solid foundation and ambitious goals, Boldfit aims to reach new heights, tapping into India’s growing interest in fitness. The partnership is expected to drive significant growth, with plans to expand product lines and enhance customer engagement through innovative campaigns and community-building efforts.

    Boldfit’s partnerships with IPL teams like Royal Challengers Bangalore (RCB), Chennai Super Kings (CSK), and Mumbai Indians (MI) demonstrate its strong presence in the sports and fitness sector. With Rahul, Boldfit seeks to set new industry standards and promote a healthier, fitter India.

  • Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Zydus Wellness launches Ayurvedic drink Complan Immuno-Gro

    Mumbai: Zydus Wellness, a science-backed FMCG major, has expanded its offerings under the iconic brand Complan with the pilot launch of the immunity-boosting drink, Complan Immuno-Gro in Tamil Nadu.

    Scientifically designed to provide strong immunity while supporting growth and memory among children, Complan Immuno-Gro is formulated with a unique blend of more than 20 Ayurvedic herbs, such as Amla, Ashwagandha, and Brahmi. According to studies, a weak immune system may cause growth and developmental delays besides other illnesses. Complan Immuno-Gro offers specialised benefits to strengthen children’s immune systems against common illnesses.

    While the nutrition drinks category in Tamil Nadu stands at a robust ₹940 crore, seasonal changes that often affect children’s immunity have triggered an increased consumer aspiration for natural immunity-boosting products.

    Recognising this market opportunity and the need for a superior quality immunity booster, Zydus Wellness has forayed into the Ayurvedic segment under Complan, a brand synonymous with good health and nutrition. This pilot is one of the several new launches in the company’s pipeline during the coming months.

    Commenting on the launch, Zydus Wellness CEO Tarun Arora said, “There is a marked shift in consumer mindset as natural and herbal products have become the go-to solution for most modern problems and immunity concerns. Our new offering, Complan Immuno-Gro, is based on scientifically designed Ayurvedic innovations catering to growing children’s immunity needs. Through this pilot launch, we also aim to gain market share and expand our foothold in the white powder segment. Further, Sneha’s association with the brand will help us reiterate our values as she is the embodiment of trust, care, and well-being amongst mothers.”

    To further amplify the launch and drive brand awareness, Complan Immuno-Gro has unveiled a new TVC in Tamil Nadu with famous South Indian actor Sneha. The commercial revolves around the low levels of immunity in children, which may manifest into a plethora of diseases, especially during monsoon. To ensure safety and health of her child, the mother in the TVC holds him back from enjoying the rain. Taking a cue from the mother’s concern for her child’s well-being, Sneha articulates the need for Complan Immuno Gro, immunity-focused solutions for children.

    Actor and Complan brand ambassador, Sneha said, “I am delighted to be associated with the launch of Complan Immuno-Gro. Complan has been a trusted name in my household since childhood, and I am now happy to introduce it to my own children. The new ad campaign is a special story that resonates deeply with me, and I believe it will resonate with mothers across the state.”

    Complan Immuno-Gro is available in two packs of 400g refill and 500g jars priced at Rs 279 and Rs 350 respectively.

  • “We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala

    “We introduced perfumes to strengthen our emotional connection with customers:” Bagzone Lifestyles Pvt Ltd’s Ayush Tainwala

    Mumbai: In a market where discerning consumers seek out not just products but experiences that reflect their sophisticated tastes, Lavie Luxe emerges as a brand synonymous with elegance and quality. Expanding beyond its esteemed reputation for high-end handbags and accessories, Lavie Luxe recently ventured into the fragrance industry with the launch of its new perfume line. Lavie Luxe, the premium extension of Lavie, introduced four meticulously crafted Eau de Parfum fragrances: Lush, Lily, Lagoon, and Love.

    Earlier this year, the parent company ventured into the premium watch category under the Lavie brand, receiving critical acclaim for its stylish design and superior craftsmanship.

    To know more about the brand, Indiantelevision.com caught up with its parent company Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.

    Edited Excerpts:

    On Lavie Luxe’s venture into the perfume category

    The inspiration to venture into the perfume category comes from our desire to offer a more comprehensive luxury lifestyle experience to our customers. Perfumes are a natural extension of our brand, which is synonymous with elegance and sophistication. By introducing perfumes, we aim to strengthen our emotional connection with our customers and provide them with a product that complements our existing range of high-end offerings.

    On Lavie Luxe perfumes setting itself apart from other luxury fragrances in the market

    Lavie Luxe perfumes stand out due to their unique blend of exquisite fragrance compositions and superior quality. Each scent is meticulously crafted with an 18 per cent fragrance concentration, ensuring longevity and a lasting impression. Additionally, our perfumes include a moisturizer component, making them gentle and skin-friendly. Our commitment to premium packaging and sophisticated branding further distinguishes our products in the luxury fragrance market.

    On Lavie Luxe ensuring the quality and safety of its perfumes

    Quality and safety are of great importance at Lavie Luxe. Our perfumes undergo rigorous dermatological and allergen testing to ensure they are safe for all skin types. We source the finest ingredients and materials to create our fragrances, and are meticulously manufactured locally in Gujarat which also adheres to the highest standards. This dedication to excellence ensures that our customers receive a product that is both luxurious and safe.

    On customer expectations from Lavie Luxe in the future

    Customers can look forward to a continued commitment to luxury and innovation from Lavie Luxe. We plan to introduce new and exciting products that align with our brand’s values of elegance and sophistication. This includes expanding our range within the perfume category and exploring other luxury segments. Our goal is to consistently provide our customers with high-quality, premium lifestyle products that enhance their everyday experiences.

    On this expansion fitting into Bagzone Lifestyle Pvt Ltd’s overall growth strategy

    The launch of the Lavie Luxe perfume line is a strategic extension of Bagzone’s commitment to offering luxurious and high-quality products. It aligns with our broader strategy of becoming a multi-category brand, following our successful launch of watches under Lavie earlier this year, and positions us to continue diversifying our offerings. By entering the perfume market, we are expanding our footprint in the luxury segment and reinforcing our brand’s identity as a provider of premium lifestyle products. This move allows us to offer our customers a more holistic Lavie Luxe experience, where they can enjoy not only our renowned handbags and accessories but also exquisite fragrances that align with our brand values of elegance and sophistication.