ITV

Category: Brands

  • Rowa’s Jewels launch its #SistersAreJewels collection

    Rowa’s Jewels launch its #SistersAreJewels collection

    Mumbai: Rowa’s Jewels has launched its exclusive Raksha Bandhan collection, ‘#SistersAreJewels.’ This collection celebrates the unique bond between siblings with a range of jewelry designed to honor every type of sister. Recognising that each sister is a gem in her own way, Rowa’s Jewels offers a diverse selection to suit various styles and personalities, ensuring there’s a perfect piece for everyone. From elegant designs for the classic sister to bold pieces for the adventurous, the collection reflects the multifaceted nature of sisterhood. Just as jewels have their own beauty and significance, so do sisters, who bring their unique light into our lives. With #SistersAreJewels, Rowa’s Jewels invites you to celebrate your sister’s individuality and the priceless bond you share with a gift that shines as brightly as she does.

    Rowa’s Jewels founder Rituu B Jhaveri commented, “Each piece in this exclusive line has been meticulously crafted to honor the irreplaceable bond shared with sisters. From elegant classics to bold statement pieces, our designs capture the unique beauty of every sister, celebrating their individual styles and the priceless role they play in our lives.”

    Here are some jewellery pieces from the collection:-

    ●    For the diva sister the tri-color rose harmony diamond earrings are an impeccable choice. Featuring a unique triple hoop design with intricate diamond detailing, these earrings evoke the layered beauty of rose petals. This design symbolizes growth and transformation. The tri-color scheme adds a touch of versatility, allowing these earrings to complement any outfit, from a glamorous evening gown to a chic daytime ensemble.

    ●    For the sophisticated sister, the three-line brilliance diamond minimalist bracelet is the ideal gift. Inspired by simplicity and refined design, this bracelet features three delicate gold lines, each adorned with perfectly spaced diamonds. The clean lines and understated luxury of this piece symbolize balance and harmony, embodying the essence of minimalist beauty. Each diamond captures a moment of brilliance, set in a sleek and modern fashion. This bracelet is perfect for a sister who values sophisticated charm.

    ●    For the experimental sister, the Russian emerald majestic ring is the perfect choice. Inspired by the opulent and intricate designs of Russian imperial jewellery, this ring features a stunning central emerald that evokes the lush forests and rich heritage of Russia. Set in a luxurious gold band, the ring reflects the grandeur of the czarist era. The central gem is surrounded by a delicate array of smaller emeralds and diamonds, showcasing the ornate craftsmanship reminiscent of Russian royal treasures. This ring embodies the majestic beauty of Russian aristocracy, making it an ideal piece for a sister who loves to explore bold and unique designs

    ●    For the simple sister, the stylish simplicity minimalist diamond bracelet is a great pick. Featuring a blend of geometric shapes and sparkling diamonds, this gold bangle embodies a refined and understated style. Its clean lines and subtle sparkle offer just the right amount of class without being overwhelming. This versatile bracelet enhances any outfit with a touch of brilliance, making it an ideal accessory for someone who values simplicity. Its design reflects her appreciation for elegance that speaks softly yet stands out with grace.

    Rowa’s Jewels take pride in offering not just jewellery, but treasures that resonate with the individuality and significance of each sister. As Raksha Bandhan approaches, let these jewellery designs be your go-to choice for celebrating the extraordinary bond you share with your sister.

  • Raheja Corp unveils ‘Azaadi Ki Dhun’

    Raheja Corp unveils ‘Azaadi Ki Dhun’

    Mumbai: In an interesting blend of creativity and patriotism, K Raheja Corp, India’s leading real estate conglomerate, unveils ‘Azaadi Ki Dhun’ – an acapella anthem from the group, especially penned and crafted to celebrate the spirit of India’s 77th Independence Day. This unique composition is more than just a song; it is a harmonious showcase of the incredible talent within K Raheja Corp, where every note, beat, and rhythm is brought to life purely through the power of the human voice. True to the acapella format, it makes no use of musical instruments.

    Sung by a chorus of gifted voices from within the organization, ‘Azaadi Ki Dhun’ is a testament to the versatility of vocal expression – an anthem from our people to India. Those who didn’t lend their voices contributed with an array of innovative sounds, ranging from hums and finger snaps to lip rolls and chest thumps, creating a rich tapestry of auditory experiences. The anthem features a fascinating imitation of several musical instruments—drums, shakers, trumpets, and bass guitars, all skilfully replicated by the people of K Raheja Corp.

    Speaking on the musical’s launch, Cheryl D’souza Waldiya, AVP – Corporate Communications, K Raheja Corp, “We are delighted with how ‘Azaadi Ki Dhun’ has come to life. This anthem is a celebration of K Raheja Corp’s commitment to building the nation, something we strive for each day, through our brands, that touch the lives of people across India. With no instruments and purely captivating voices, the lyrics resonate well, capturing the essence of what we stand for. What’s interesting is that we’ve involved on-site labourers, adding an authentic touch, making this anthem not just a piece of music, but a true representation of the spirit of real estate and the foundations upon which our country is built.”

  • Bigg Boss in Southern India boosts brand metrics, reveals new research

    Bigg Boss in Southern India boosts brand metrics, reveals new research

    Mumbai: Bigg Boss, is a cultural phenomenon in India and even more so in the Southern states. A recent study by Unomer Technologies has reinforced the reality of “All ad impressions aren’t equal” with the extraordinary jump witnessed in brand outcomes with exposure on Bigg Boss Tamil and Malayalam. The research examined brands across 19 different categories associated with the show, revealing a disproportionate elevation in top-of-mind awareness (57 per cent), consideration (26 per cent), and purchase intent (33 per cent) among core viewers compared to light viewers and non-viewers. The show continues to be a game-changer for brands, significantly enhancing brand disposition across sectors such as auto, BFSI, consumer durables, real estate, telecom, local retail, and the three major FMCG segments of food, home care, and personal care

    Bigg Boss in Telugu, Tamil and Malayalam remains an exclusive marquee content that delivers an immersive and attentive ad experience to a vast and diverse audience. The show attracted over 50 sponsors and 200+ advertisers, and garnered an impressive 150 billion minutes of consumption, reaching a total audience of 170 million.

    Unomer Technologies CEO Vinay Bapna weighed in on the research insights “Brands must seek ways to remain relevant to consumers, hence the choice of content they align with is crucial. The Tamil and Malayalam editions of Bigg Boss foster a deep emotional connection and empathy with the audience in their markets, which is maintained over time, offering brands a unique opportunity. Our data reveals significant improvements not only in brand awareness but also in down-the-funnel metrics like consideration and purchase intent among viewers, compared to those who didn’t watch the show.”

    Bigg boss

    Bigg boss

    1.2 per cent lift in purchase intent towards brands among Bigg Boss viewer vs non-viewer.

    The new season of Bigg Boss Telugu and Tamil commences from September 2024 on Star Maa and Star Vijay respectively. Disney Star head, entertainment ad sales & strategy Dev Shenoy stated, “Bigg Boss in Telugu, Tamil and Malayalam has demonstrated itself to be an exceptional content association for advertisers. Apart from large national brands, it is exciting to see regional brands experiencing remarkable growth in metrics across the funnel. We look forward to collaborating with brands across the spectrum for the upcoming season.”

    Brands associated with Bigg Boss have echoed the show’s positive impact on their business. While commenting on the multi-year collaboration with Bigg Boss, Haier Appliances India president NS Satish said “Bigg Boss continues to be the most popular and captivating entertainment among Telugu and Tamil-speaking audiences. Its ability to attract millions of homes to watch together and a loyal fan base has great synergy with our target audience. For any brand looking to make a significant impact in AP & Telangana and Tamil Nadu, Bigg Boss is not just an advertising opportunity—it’s a catalyst for growth. We’ve found that leveraging Bigg Boss as a launch platform accelerates market penetration and consumer acceptance in multiple ways.”

    Jos Alukkas MD John Alukka shared his experience, “We’re thrilled with our association on Telugu TV’s biggest reality show, which has significantly boosted our brand’s presence and reputation. The increased footfall in our stores underscores the show’s wide popularity among our audience, contributing to our sales growth and brand recognition.”

  • Cantabil Retail India Ltd announces Q1 FY 25 results

    Cantabil Retail India Ltd announces Q1 FY 25 results

    Mumbai: Cantabil Retail India Ltd, an apparel manufacturer and retailer, has announced the financial results for its quarter ended on 30 June 2024. For Q1, the company reported a revenue of Rs 127.9 cr. with an EBITDA of 39.4 cr. and net profit of Rs 11.4 cr. The company reported a revenue growth of 14.4 per cent, an EBITDA growth of 14.5 per cent. However, PAT stood at 8.9 per cent.

    The company is aggressively growing its presence around the nation to further consolidate its position in the market, both offline and online. As part of its robust retail strategy, Cantabil has opened 11 (net) new exclusive retail stores during the Q1 FY 25. The new apparel and accessories stores have been opened in different states across states and total store count stood at 545 at the end of Q1 FY 25. Cantabil has emerged as a prominent player in the retail industry and is steadfastly committed to further extending its presence across the length and breadth of India in the current year.

    Commenting on the result announcement, Cantabil Retail India Ltd CMD Vijay Bansal said, “FY 25 has started on a positive note with company delivering double-digit volume growth of 18 per cent in total and achieving a positive SSG. This was achieved despite a lower wedding season demand and heat wave conditions specifically in north India impacting the consumption.

    The above normal monsoon prediction and its progress so far is likely to translate into improvement in discretionary spending. That alongside government focus on consumption push bodes well for companies with strong brand loyalties and customer connect. Our strategic agenda of further expanding our reach with the aim of being ever more proximate and convenient to customers, reinforcing our brand promise, expansion into newer markets, diversification across various segments and categories, and ensuring an elevated shopping experience to our customers will help us to gain advantage of a revival in consumer demand. Cantabil is well-placed to leverage the next wave of growth in the segment by unlocking its various growth platforms. We see a strong demand rebound with the onset of the festival season in Q3 followed by the wedding and winter seasons.

    On the expansion front, the company accelerated its store expansion strategy by opening 11 stores (net) during the quarter.

    With a positive outlook on the growth prospects of both the Indian economy and the fashion apparel sector, we are determined to leverage our robust brand recall value to drive consistent, sustainable growth. We are confident that this business is well poised to shift gears and deliver substantial value to customers and shareholders going forward.”

    Report highlights: (In crores)

    Particulars

    Q1 FY 25

    Q1 FY 24

    REVENUE

    Rs 127.9

    Rs 111.8

    EBITDA

    Rs 39.4

    Rs 34.4

    PAT

    Rs 11.4

    Rs 12.3
  • Brands of Tomorrow season two to feature AKVO Atmospheric Water Systems

    Brands of Tomorrow season two to feature AKVO Atmospheric Water Systems

    Mumbai: AKVO Atmospheric Water Systems, has featured in the second season of Brands of Tomorrow, premiering on Disney+ Hotstar on 19 August 2024. This feature will delve into the founder & CEO, Navkaran Singh Bagga’s journey and his efforts to address global water scarcity through innovative atmospheric water generation technology.

    In Brands of Tomorrow, Bagga will share insights into his mission to create sustainable solutions for water accessibility. As the head of Akvo, he has focused on developing technology that generates drinking water from air, offering a renewable alternative amidst growing concerns over water resources.

    “I am honored to be featured on Brands of Tomorrow and to have the opportunity to share Akvo’s journey with a wider audience,” said Navkaran Singh Bagga. “Our goal has always been to provide a sustainable solution to one of the world’s most pressing issues—water scarcity. Through this feature, I hope to inspire others to join us in making a meaningful impact on global water conservation.”

    Since its founding in 2017, Akvo has expanded its reach globally, with installations in over 15 countries. The company’s atmospheric water generation systems produce an average of 100 million liters of water annually, underscoring their impact on communities facing water scarcity.

    Bagga’s inclusion in Brands of Tomorrow highlights his leadership in the clean-tech sector and his commitment to environmental sustainability. The feature will provide viewers with a deeper understanding of how Akvo’s technology works and the broader implications for global water conservation efforts.

  • Starbucks & New Era launch a new collection in India

    Starbucks & New Era launch a new collection in India

    Mumbai: Starbucks teams up with international street and lifestyle brand New Era to launch a limited-edition Starbucks x New Era collection in select stores across India. Celebrating individuality, style and coffee, this collaboration blends two cultures to bring out bold attitudes and unique stories, elevating the daily cup of coffee into a moment of fashionable self-expression.

    Inspired by Starbucks and New Era’s shared values of individuality and authenticity, this designer collection combines sophistication with spontaneity. With sleek monogram designs, the vibrant lineup of Starbucks drinkware and lifestyle merchandise encourages customers to express their unique style with confidence.

    Starting on 13 August for a limited time, the collection will be available at select Starbucks stores in India, while supplies last.

    Uniting New Era’s buzzing streetwear style with Starbucks mission to forge genuine human connections, the Starbucks x New Era collection provides a platform for sharing, amplifying and celebrating each individual’s unique story.

    Coffee and fashion lovers in India can deck out in three classic merchandise options while sipping their coffee in style. With its timeless and sleek design in neutral earth tones, khaki and black, this collection boosts self-confidence and infuses positivity, bringing fresh energy to streetwear lovers and creating moments of delight in their everyday lives.  

    Fans and fashion lovers can look forward to this limited-edition collection, starting at Rs 2500.

  • The evolution of sunglasses trends and styles over the decades

    The evolution of sunglasses trends and styles over the decades

    Sunglasses have become more than just a functional accessory; they’re a fashion statement, a reflection of personal style, and a symbol of coolness. Over the decades, sunglasses trends have undergone significant evolution, influenced by fashion, technology, and cultural shifts. Let’s take a journey through time to explore how sunglasses styles have transformed, adapted, and remained iconic.

    In the early 20th century, sunglasses were primarily worn for practical purposes rather than fashion. Their main function was to protect the eyes from harmful UV rays and glare. Styles were basic, often featuring round or oval lenses with simple metal frames. It wasn’t until the 1950s and 1960s that sunglasses started to gain traction as a fashion accessory, thanks to Hollywood icons like Audrey Hepburn and James Dean, who popularized styles such as cat-eye and wayfarer sunglasses.

    The 1970s saw the rise of oversized sunglasses, these bold, exaggerated frames exuded glamour and sophistication, reflecting the disco-era aesthetic. Meanwhile, the 1980s ushered in a new era of experimental styles, with aviator sunglasses making a comeback alongside neon colors, mirrored lenses, and geometric shapes. It was a time of bold statements and daring fashion choices.

    As we entered the 21st century, sunglasses trends became more eclectic and diverse. Retro styles continued to dominate, with vintage-inspired designs making a resurgence. However, there was also a growing emphasis on innovation and technology, leading to the popularity of sporty sunglasses with polarized lenses and lightweight materials. In recent years, there has been a shift towards minimalist and understated aesthetics, with sleek, slim frames and neutral color palettes becoming increasingly popular. Classic styles like aviators and wayfarers have maintained their timeless appeal, while new trends emerge in response to changing tastes and preferences. From the resurgence of round frames to the rise of eco-friendly materials, sunglasses continue to evolve to meet the demands of modern consumers.

    One notable trend that has emerged in the past decade is the influence of celebrity culture on sunglasses fashion. With social media platforms like Instagram driving trends and shaping consumer behavior, celebrities and influencers have become powerful arbiters of style, celebrity endorsements have propelled certain styles into the spotlight and sparked widespread emulation.

    Moreover, collaborations between fashion brands and celebrities have led to a proliferation of limited-edition collections, further blurring the lines between high fashion and streetwear.

    Looking ahead, it’s clear that the evolution of sunglasses trends will continue to be shaped by a combination of factors, including technological advancements, cultural influences, and shifting consumer preferences. As fashion becomes increasingly globalised and interconnected, we can expect to see a fusion of styles from different eras and regions, creating a rich tapestry of diversity and creativity.

    In conclusion, sunglasses have come a long way as a utilitarian accessory. They have evolved into a symbol of style, status, and self-expression, reflecting the ever-changing landscape of fashion and society. Whether you prefer classic aviators or futuristic shield sunglasses, there’s a style out there to suit every taste and personality. So, as you step out into the sun, don’t forget to put on your shades and embrace the timeless allure of sunglasses fashion.

    The article has been authored by QUE co-founder & CEO Shashank Saurabh.

  • YesMadam onboards Shraddha Kapoor as a brand ambassador

    YesMadam onboards Shraddha Kapoor as a brand ambassador

    Mumbai: A recent viral video on Twitter, featuring an argument between two men on the Delhi NCR metro with one shouting “Har Expert, Salon Expert Nahi Hota,” has generated significant attention. This viral moment is actually part of a marketing campaign by YesMadam, India’s tech-enabled salon-at-home service provider. The bootstrapped startup has enlisted Bollywood actress Shraddha Kapoor as its brand ambassador for this campaign.

    The campaign, titled “Har Expert, Salon Expert Nhi Hota,” aims to emphasize the importance of choosing the right salon expert. It highlights YesMadam’s focus on providing professional at-home beauty and spa services, with features like hygienic practices, quality products, transparent pricing, and the option to use personal products.

    The video, featuring Shraddha Kapoor in a humorous context, is designed to increase YesMadam’s visibility and expand its user base. This initiative is expected to enhance the brand’s positioning and organic reach, supporting its goal of making premium beauty and spa services accessible across India.

    Commenting on the association, YesMadam co-founder and CEO Mayank Arya said, “Partnering with Shraddha Kapoor is a game-changer for YesMadam. Her aura and the perfect blend of elegance and approachability perfectly and seamlessly align with our brand values. Through our ‘Har Expert, Salon Expert Nahi Hota’ campaign, we aim to showcase how YesMadam brings truly professional and reliable salon services to every home. This collaboration will significantly boost our mission to revolutionize the at-home beauty experience across India.”

    Founder and CMO Akanksha Vishnoi added, “Collaborating with Shraddha Kapoor is a strategic move for YesMadam. Her influence will help us connect with a broader audience and strengthen our commitment to accessible, high-quality beauty services. We are also dedicated to empowering our service partners across various locations, providing them with financial stability and growth opportunities, which in turn creates a positive impact on society, and this collaboration will surely support us in actualizing the dreams of our wonderful service partners.”

  • Neutrogena launches visible repair range

    Neutrogena launches visible repair range

    Mumbai: Neutrogena, a skincare brand, has released its ‘Skin Rewind Survey’ highlighting gaps in knowledge on anti-aging solutions amongst women. The survey reveals that 95 per cent women are actively seeking anti-aging solutions, with two out of three women mentioning fine lines and wrinkles as a top skin concern related to aging.

    Interestingly, the survey also highlights that while 75 per cent of women recognize fine lines and wrinkles as early signs of aging, only 42 per cent are using specialised anti-aging solutions indicating the lack of consumer awareness about the right aging regime and the efficacious products to address aging signs. Additionally, 85 per cent of women wished they started addressing these skin aging issues sooner.

    According to a study titled, ‘Aging and the Indian Face: An Analytical Study of Aging in the Asian Indian Face’1 Indian skin ages 10 years faster compared to other skin types. While skin aging can be attributed to various external and internal factors, factors like air pollution and environment, prolonged sun exposure, lifestyle-related stress, inadequate sleep significantly impact skin, making it more prone to aging and degeneration of collagen.

    With an aim to address these growing skin aging concerns faced by Indian consumers, Neutrogena launches its new Visible Repair range, an innovation specifically formulated to visibly repair signs of skin aging, in just seven days.

    Comprising of three products, a serum, regenerating cream, and an under-eye cream, Neutrogena Visible Repair range combines fast-acting retinol and other powerful anti-aging ingredients that produces 48 per cent more collagen3 while maintaining the skin’s natural collagen to improve skin elasticity and firmness.

    The new range effectively tackles key pain points related to retinol often faced by consumers. Specially formulated for retinol beginners, 97 per cent new retinol users in a consumer study agreed that the visible repair range is mild and non-irritating, suitable for daily use and all skin types. Bringing its unique encapsulated technology, the visible repair range ensures better absorption in the skin to deliver improved results and efficacy.

    Commenting on the launch of Neutrogena Visible Repair range, Kenvue business unit head, essential and skin health & beauty and VP marketing, Manoj Gadgil said, “Skin aging is one of the leading skincare concerns faced by Indian women. With women becoming more health and skin conscious, they are actively seeking solutions to reverse signs of aging to give them younger looking skin. We are delighted to launch Neutrogena’s Visible Repair Range, a science-backed solution with efficacious anti-aging ingredients that is designed to address the unique skin aging needs of Indian women ensuring visible improvements along with a superior beauty experience.”

    “At Neutrogena, it is our promise to democratize access to knowledge and derm backed solutions to boost skin’s vitals.  With 30 years of experience and science around retinol, Neutrogena has built strong credentials in using stable retinol in its skincare products making it a brand recommended by doctors. With Neutrogena Visible Repair Range, we provide women with an effective yet gentle formulation suitable for all Indian skin types, even those new to retinol, to make them feel more confident in their skin”, he further added.  

    Dr. Jaishree, a board-certified cosmetic dermatologist with 24 years experience, explained, “As women, we share common concerns about fine lines and wrinkles. Most women rely on general skincare products such as moisturizers, sunscreens, and serums. We aim to enhance awareness and availability of effective anti-aging solutions. By educating women on early skin care intervention and the benefits of targeted anti-aging products, we can help them achieve their skincare goals. Neutrogena’s Visible Repair Range is specifically designed to meet these needs, offering advanced solutions for younger-looking skin.”

    Neutrogena’s new visible repair range has been launched in association with Nykaa. Along with Nykaa, the new range will be available across top beauty destinations.

  • Britannia Treat Croissant partners with Snapchat

    Britannia Treat Croissant partners with Snapchat

    Mumbai: Have you ever had trouble pronouncing ‘Croissant’? You’re not alone! To help you make Croissant roll off the tongue like poetry, Britannia Treat Croissant has teamed up with Snapchat to launch an exciting new lens that puts your pronunciation skills to the test with a twist. Introducing the Britannia Treat Croissant Pronunciation Challenge—a playful way to connect with friends while showing off your linguistic flair!. This collaboration comes as an extension of the ongoing efforts by the brand, after the ‘Croissant Pronunciation Expert’ internship, to help consumers in mastering the pronunciation of this tricky word.

    With this interactive lens, Snapchatters can say “Croissant” (pronounced: kva-sawng) and watch as a meter gauges their pronunciation. If you stumble, don’t worry! You can try again until you nail it. And when you do, you’ll be rewarded with a virtual croissant crown to flaunt in your selfies. Share your crowned moments with friends and see who can master the art of saying “Croissant” the best!

    Snapchatters are known for their love of innovative formats and gamified experiences that make interactions more engaging and fun, much like croissant lovers. This new lens perfectly taps into that spirit, offering a unique challenge that combines technology and entertainment, bringing them together over the joy of pronouncing ‘croissant’ correctly.

    Britannia’s chief business officer, bread, cake and rusk Yudhishter Shringi said “We are happy to partner with Snapchat, marking a unique collaboration that blends our innovative spirit with Snapchat’s dynamic platform. Both Snapchat and the croissant audience share a passion for creativity and trendsetting, making this partnership a perfect match. We have been seeing great traction for the lens where Snapchatters are actively sharing, saving and spending considerable time interacting with the lens. With Britannia Treat Croissant, we are committed to exploring unique avenues to connect with our consumers and elevate their experience. This initiative is not just about making ‘Croissant’ easier to pronounce; it’s about enhancing awareness and embedding Britannia croissants into the everyday lives of our consumers. Our goal is to make Britannia synonymous with delicious croissants, and this partnership is a significant step in that direction.”

    “We’re thrilled to partner with Britannia Treat Croissant for the Croissant Pronunciation Challenge on Snapchat. This innovative lens perfectly captures the fun and engaging spirit of our platform, allowing Snapchatters to connect and compete in a playful way. It’s exciting to see how technology can bring people together over something as simple and delightful as pronouncing ‘croissant’ correctly. We look forward to seeing Snapchatters across India embrace this challenge and share their crowned moments with friends”. said Snap Inc. head of advertising solutions – India Neha Jolly Sawhney.

    So, gather your friends, put your pronunciation skills to the test, and let the croissant crown battles begin, as this latest lens from Britannia Treat Croissant is another delightful way for Snapchatters to connect, laugh, and celebrate their unique talents.