ITV

Category: Brands

  • Ecom Express unveils new brand identity

    Ecom Express unveils new brand identity

    Mumbai: Ecom Express Limited (“Ecom Express”), India’s only pure-play B2C e-commerce logistics solutions provider as of the Financial Year 2024 (Source: RedSeer Report) operating a pan-India express logistics network, has unveiled a new brand identity. This transformation reflects the company’s conscious commitment to being customer-focused, including addressing specific customer category needs, a focus on customer-facing metrics and key result areas, and seamlessly integrating innovative technology across its pan-India express logistics network, achieving speed, agility along with the widest levels of network reach, to deliver a customer-focused approach.

    This rebranding initiative features a vibrant, forward-thinking logo and a refreshed visual identity that symbolizes Ecom Express’s pursuit of excellence. The new logo, with its forward-moving arrow enclosed within a square, embodies the company’s commitment to deliver. The ingenious integration of the letter “E” stands for Expression, Innovation, and Progress, while the bold magenta color embodies the spirit of bravery, self-expression, and unyielding strength—. Ecom Express is reintroducing itself with a new identity and a vibrant color—Magenta. This rebranding represents a renewed commitment to their customers, partners, and team. Ecom Express is determined to simplify and democratize logistics for everyone, everywhere,.

    Elaborating on the vision behind the transformation, Ecom Express CEO & MD Ajay Chitkara said, “Ecom Express has consistently earned the trust and admiration of our partners, patrons, and customers. As we advance to greater heights, our refreshed brand identity signifies a reaffirmation of our customer-first approach. We are committed to integrating robust technology and innovation to deliver reliable, high-speed services with the widest network reach, all while optimizing operational efficiency and flexibility. He added, “This transformation also strengthens our commitment to our employees and delivery partners, who are fundamental to our business. Our new identity is a testament to our promise of excellence and dedication to redefining logistics through advanced technology aimed at making life easier for all types of customers.”

    Ecom Express’s new logo is a symbol of its commitment to core values. Each element of the logo embodies Ecom Express’s focus on enhancing customer welfare,  and fostering a diverse and inclusive environment.

     

  • Nike & LEGO Group unite to elevate the power of sport and creative play

    Nike & LEGO Group unite to elevate the power of sport and creative play

    Mumbai: Nike, Inc and the LEGO Group have announced a multi-year partnership to celebrate sport and creative play, creating new and exciting opportunities for kids and families worldwide.

    With long histories of championing kids’ right to play, both brands know that creative and physical outlets are critical to children’s development – helping kids reach their full potential by fostering key life skills that allow them to thrive as they grow up.

    Beginning next year, families around the globe could see a series of co-branded products, content and experiences that combine the imaginative power of LEGO bricks with Nike’s “Just Do It” spirit to invite all kids into play and sport.

    “At Nike, we believe in the power of sport to move the world forward, and that starts with kids,” said Global Kids VP Cal Dowers. “We’re committed to creating a more accessible and inclusive future that inspires kids of all ages and abilities to be more active. Together, with the LEGO Group, we’re excited to invite all kids into a new vision of sport and creative play.”

    A recent LEGO Group study revealed that for a third of children globally, playtime is limited to just three hours a week, and according to the World Health Organization, only one in five kids gets the physical activity they need to thrive. Further, 59 per cent of parents who participated in a separate LEGO Group survey indicated they worry their children don’t have enough playtime or access to fun activities.

    This initiative marks Nike’s latest effort to power an active, inclusive world that inspires all youth to play and achieve their greatest potential. Nike focuses on breaking down barriers for youth, especially girls, through a focus on quality coaching, increasing access and addressing societal barriers. And now, Nike and LEGO are teaming up to create new opportunities for kids.

    The partnership reflects Nike and the LEGO Group’s shared commitment to put creativity, fun, sport and imagination back into play, and inspire, engage and empower kids around the world.

    “At the LEGO Group, we believe in the power of play to inspire and develop the builders of tomorrow,” said LEGO Group VP of brand development Alero Akuya. “By combining the creativity of LEGO play with the energy and passion of sport we want to inspire new ways for kids to play and be creative. We are excited to partner with NIKE, Inc. on this journey and help reimagine how creative play and sport can unite. Together, we will create unique experiences that will engage and excite kids around the world, inspiring them to explore their imaginations.”

    To mark the announcement of their partnership, Nike and the LEGO Group curated a special digital animation to spark the excitement and curiosity of kids, families and adults everywhere. It brings to life how sport and creative play will come together and leverage iconic elements from both brands.

    At the center is a specially created LEGO Minifigure head with the Nike Swoosh as the smile, symbolising the unique power of both brands through sport and creativity. This is surrounded by sport references and individual icons from both brands, such as the orange Nike shoebox; the waffle outsole and Nike Air technologies; and the LEGO brick, Minifigure, castle and studs. Also included are shared icons such as the duck, the LEGO Group’s first product and a symbol synonymous with Oregon, Nike’s birthplace; the Pegasus horse, a reference to an iconic Nike footwear innovation; and of course the G.O.A.T., a nod to some of the greatest athletes in Nike’s portfolio.

    View the digital animation here, and visit nike.com/lego or lego.com/nike for more information about the partnership.

  • ‘Solution-centric’ and ‘Medium-agnostic’ approach defines White’s success with experiential marketing

    ‘Solution-centric’ and ‘Medium-agnostic’ approach defines White’s success with experiential marketing

    Mumbai: Experiential marketing is not just a fleeting trend. According to a media report, Event and Entertainment Management Association (EEMA) forecasts that India’s experiential marketing industry will grow to Rs 10,000 crore by 2025, doubling its worth since 2020. In a similar report, data from the Event Marketing Institute reveals that 74 per cent of consumers have a more favourable view of a brand following an event or experience.

    One such “culture-first” experience company is White, specialising in creating immersive and inclusive brand experiences. With a strong commitment to innovation and a deep understanding of diverse cultures, White crafts unique narratives that resonate with audiences worldwide. The company employs an integrated approach, offering services that span branded immersions, intellectual properties, conferences and MICE events, retail installations, and visual theatre. Operating across all scales, White delivers these experiences pan-India and in regions like the Middle East, Asia, Europe, and the United States.

    The team, consisting of 80+ “custodians of culture” across creative strategy, design, account management, and operations, collaborates seamlessly to help clients forge meaningful connections with their audiences. Reflecting its commitment to staying at the industry’s forefront, White’s recent rebranding showcases its dedication to creating impactful relationships between brands and their customers.

    In a similar vein, White Label focuses on delivering innovative content solutions tailored to the unique needs of its clients. Broadening and crafting high-impact content strategies, White Label drives engagement and ensures that content resonates with target audiences across various platforms.

    Indiantelevision.com caught up with White founder & CEO Vishesh Sahni and White Label CEO Rohit Tugnait, where they both delved into White’s business strategy, their account wins and innovative campaigns, outlook on content solution market in India and lot more.

    Edited excerpts

    How does White leverage its unique selling propositions (USP) to attract and retain clients?

    Vishesh – Our USP lies in leveraging culture as a medium to connect some of the most innovative brands and exciting organisations in the world with their audiences. We do this by mining human insight and appealing to the most basic instinct of audiences – i.e, evoking a powerful emotional response within them.

    Can you discuss any recent changes or enhancements in White’s business strategy that have led to notable successes?

    Vishesh – White has rapidly made itself recognised as a company that approaches campaigns and briefs beyond the immediate task with the intent to create long term impact. In order to do this effectively, we have actively pursued a “solution-centric and medium-agnostic” integrated approach in our work.

    Rohit – Recently, we have set up a full-fledged content sister company – White Label – in order to provide holistic 360° solutions to clients. The aim of White Label is to provide engaging storytelling via video for brands. This could rest on digital, OTT or socials depending on the audience to reach and format of content.

    What innovative campaigns has White executed recently, and what made them stand out?

    Vishesh – We recently executed the global launch event of Pernod Ricard India’s first luxury Indian Single Malt – Longitude 77 in Gurgaon, India. The experience brought together some of the most illustrious names from music, cinema and fashion in an exploratory journey; which was paired with multisensory hospitality. The international launch in Dubai also captured the scale, grandeur and core message of “India Reimagined” amidst an illustrious global audience.

    Another memorable experience was the launch of Mexico’s most beloved tequila – Don Julio – which brought alive authentic Mexican culture and revelry in an immersive format. The immersive experience – themed around 5 expressions of love, which was inspired by the brand’s global “Por Amor” campaign – witnessed an impromptu parade, authentic cocktail and culinary carts and various bespoke handcrafted expressions.

    How do you anticipate consumer behaviour and technological advancements will impact experiential marketing strategies in the future

    Vishesh – In a space that vies for constant attention, experiential marketing – across events, activations, launches and conferences – the premise of bespoke hospitality in an experience cannot be overstated. From the first interaction of an invite to a personalised keepsake or immersion at the experience; driving equity and loyalty for a brand comes alive much more effectively when the individual feels actively “seen”; as opposed to passively “talked at”.

    Tech advancements and the advent of AI allows us to hyper-personalise experiences even more effectively.

    What role do you see White playing in shaping the future of experiential marketing in India?

    Vishesh – White has always been a custodian of representing culture – be it the culture of the brand; or harnessing the pulse of global action.  Owing to this approach, we have managed to introduce industry-first ideas, exciting innovations and experience formats that have been seen for the time in India. We intend to fortify this capability and further envision experiential marketing with a progressive perspective that eventually becomes an industry benchmark.

    How do you perceive the current trends and growth potential in the content solution market in India

    Rohit – Content plays a key role for any marketing/ brand manager as part of their campaign executions. While content does not show immediate ROI (as would an ad for example), it helps build saliency with the audience and if orchestrated well could lead to building a community. That is the ultimate holy grail for a marketeer because it leads to earned media as well as a loyal customer base over time.

    That said the content should not be produced for the sake of featuring in a brand plan. There needs to be careful crafting of a story around what the brand stands for and marry that with an audience’s affinity. So engaging storytelling + the brand supporting their TG’s beliefs/ philosophies lead to the audience willing to sacrifice their precious time to engage with your message in a more purposeful manner. This is what we help facilitate for our partners.

  • Adobe study: Indian brands lead in generative AI, transforming team structures

    Adobe study: Indian brands lead in generative AI, transforming team structures

    Mumbai: Adobe released the Digital Trends 2024 Asia Pacific and Japan (APJ) report indicating how Indian brands are embracing the generative AI deployment. Brands across the Asia Pacific and Japan region are set to make major near-term organisational changes to scale up adoption, revealing a dynamic shift in the region’s digital landscape. As per the findings of the report, Indian brands are leading the charge, showcasing their exceptional data capabilities and unwavering commitment to governance frameworks. These strengths are driving their prominent position in the adoption of generative AI, setting them apart as pioneers in technological innovation. The report also highlights India’s role in shaping the future of AI, emphasising its influence in advancing industry standards and ensuring the ethical use of emerging technologies.

    According to executives among Indian brands, 52 per cent leverage data and algorithms to deliver personalised website experiences, the highest in the region. Additionally, 38 per cent employ generative AI to craft customized emails, messages, and other content, further demonstrating their leadership.

    Stage of generative AI adoption within the organisation according to senior executives 
    (evaluation vs implementation of full or initial solutions/pilots)

    However, while executives are confident their generative AI rollouts are advancing to plan, many day-to-day users hold a different view. Across APJ, just 4 per cent of executives say their organisation doesn’t have a formal generative AI adoption strategy, which rises substantially among practitioners.  In India, 45 per cent of Indian organizations have generative AI solutions in place and are assessing their effectiveness, while 27 per cent have pilots underway.

    Agree that no formal generative AI adoption strategy exists 
    (senior executives vs practitioners)

    “Indian brands are confidently deploying generative AI while enhancing their productivity on a larger scale. This innovation offers a distinct path to integrate data, anticipate customer needs, and provide more targeted and timely content delivery. However, despite a broad desire for adoption, only a few brands are adjusting their strategies to fully leverage these benefits. Those at the forefront are leading with higher consumer loyalty, efficient conversion, and trust,” said Adobe India’s director of marketing Anindita Veluri.

    As a leader in AI and a trusted partner, Adobe is working closely with brands across Asia Pacific as they transition generative AI initiatives from experimentation into enterprise-level deployment. By integrating generative AI into the Adobe apps that marketers already use including Adobe Acrobat, Adobe Photoshop and apps within Adobe Experience Platform, it can more easily be adopted into exiting workflows, all in a commercially safe way, backed by enterprise-grade security, privacy and compliance.

    The report confirms that among APJ brands, generative AI integration is a key digital initiative that is most likely to support brand growth in 2024. As a result, most brands are developing guidelines for responsible use of AI (73 per cent) and aligning a comprehensive AI roadmap with broader business goals (71 per cent). In India, 70 per cent of senior executives feel well-prepared to implement governance and ethical guidelines for generative AI, and 58 per cent are actively investing in governance frameworks—14 percentage points above the APJ average.

    Brands to adapt organisation structures, skills and data capabilities for AI era

    Brands anticipate significant changes to operating models and organisational structures to support generative AI adoption.  By the end of 2024, Indian brands plan to leverage generative AI extensively for content production, demonstrating their commitment to enhancing digital customer experiences. Specifically, 80 per cent of Indian brands expect to use generative AI for idea creation and concepting, allowing skilled employees to finalize these concepts. Additionally, 76 per cent aim to utilize generative AI to auto-update live content—ranking highest globally—and to adapt existing content for different audiences, products, and regions.

    Changes to organisational structures expected by mid-to-end of 2024 to support generative AI adoption

    Executives are also prioritising initiatives to help employees upskill and provide clear guardrails for using generative AI. The top-rated is advanced AI skills training for key staff (47 per cent), followed by policies for ethical and secure generative AI usage (45 per cent).

    Over two-thirds of APJ brands also believe that generative AI will transform data analytics and management more than any other part of the organisation. They also recognise that data capabilities and governance are a cornerstone capability, with most planning to increase investment in customer data management in 2024. Within APJ, this is highest in India (75 per cent).

    Sub-regional highlights and comparisons

  • Tata Motors tops Havas CX India’s The X Index 2024 India report

    Tata Motors tops Havas CX India’s The X Index 2024 India report

    Mumbai: Indian customers have undergone an evolution in preferences that help differentiate brands for them. While brands that persist in operating under the previous paradigm have been caught off guard, some have already begun to capitalise on this recent shift, reveals the latest X Index India report by Havas CX India, the specialised customer experience vertical of Havas India which also includes Think Design & Ekino.

    The Global X Index report, now in its sixth year, features a proprietary research tool that helps determine and measure the most critical factors in customer experience. The 2024 X Index surveyed 55,000 consumers in nine global markets (U.S., U.K., France, Mexico, India, Portugal, Spain, Brazil and Argentina) to evaluate the customer experience performance of 525 brands. This year, the X Index used 23 metrics across four key measures – functional, emotional, personal, and collective – to determine what criteria can create a compelling customer experience. It examined customer experience with brick-and-click brands, retailers that maintain brick-and-mortar stores in addition to selling online, and pure players, Internet-only retailers. The X Index also included a scorecard where consumers evaluated how well brands meet different experience touchpoints throughout the consumer journey, from social media to after-sale service.

    This year, the report covers 50 brands from across nine categories. In addition, this year’s report also includes in-depth CX insights of five categories including BFSI, e-tail, automobile, beauty & healthcare, and hospitality.

    The top ten brands in X Index 2024 India report are:

    1.    TATA Motors
    2.    Apple
    3.    TATA Cliq Luxury
    4.    Kia
    5.    Samsung
    6.    ITC
    7.    NEXA
    8.    Zara
    9.    JBL
    10.    TATA Cliq Palette

    Havas CX Network global CEO David Shulman said, “At Havas CX, our mission has always been to stay ahead of the curve in understanding and delivering what customers truly value. The X Index 2024 – India Edition highlights a pivotal shift in customer expectations globally and in India, where efficiency, emotional engagement, and personalized experiences have become non-negotiable. This year’s findings across nine markets reaffirm that to remain competitive, brands must go beyond merely meeting expectations and strive to exceed them at every touchpoint. Together, we are setting new standards in customer experience, driving innovation, and creating lasting connections with consumers worldwide.”

    Havas India, South-East Asia & North Asia (Japan & South Korea), group CEO Rana Barua said, “Over the past few years, Havas CX India has emerged as a key player within the Havas India ecosystem. Together with Think Design and Ekino, it forms a powerful network. In today’s rapidly evolving market, customer experience is crucial to brand success. When we launched X Index in India, we addressed a significant gap – brands needed data-driven insights to elevate their CX journeys. Four years on, the report has become an industry benchmark, a trendsetter, and a tool for forecasting market shifts. This year’s X Index continues to provide invaluable insights, preparing brands to be future-ready. Congratulations to all the brands featured.”

    Havas CX India & Ekino India MD Prashant Tekwani said, “India’s CX landscape is rapidly evolving, and at Havas CX, we are at the forefront of this transformation. The X Index 2024 – India Edition reveals how Indian consumers are increasingly seeking personalized and emotionally resonant experiences. Our deep understanding of local nuances, combined with our global expertise, allows us to craft strategies that not only meet but exceed the expectations of Indian customers. As we continue to innovate, Havas CX India remains committed to delivering experiences that are as diverse and vibrant as the market we serve.”

    Key insights:

    The X Index 2024 report reveals, there is a New CX Contract. Gone are the days when simply meeting expectations is sufficient. Businesses are now required to adopt a holistic approach that combines functionality, emotional engagement, and going above and beyond customers’ expectations.

    India stands out for its heightened focus on creating personal experiences. While brand relationships remain important, a power shift is underway. Functional benefits have been nudged down a notch, replaced by a burning desire for recognition and personalised rewards. Indian consumers are demanding to be seen as individuals, not just wallets on legs. They want to partner with brands that value them and meaningfully show them ‘what’s in it for me?’

    In the previous edition of The X Index, brands were making strides towards matching pre-pandemic expectation levels. However, customer priorities have shifted faster than brands anticipated, resulting in a drop in customer ratings across all 23 metrics in the 2024 edition. In light of this, it is clear that brands must get on board right away.

    For Indians, the three defining elements of customer experience that drive satisfaction are:

    1.    Differentiated experiences continue to be paramount

    The single most impactful element of CX, across players in India, was providing unique, novel or innovative experiences to customers. This is a pattern not seen in the other markets.

    2.    But you must provide great value in exchange for the data provided

    Indians are comfortable sharing their data with the brands they associate with. However, there is a latent expectation that the brand respect their privacy and also provide personalized utility in exchange.

    3.    Efficiency and enjoyment are hygiene in all CX interactions

    Bootstrapped CX simply doesn’t cut it anymore. With a keen focus on differentiation, brands are expected to be functionally and emotionally effective. Experiences that fail on the two counts of efficiency and pleasure, lose.

    Like in the earlier iterations of the X Index barometer, Indians continue to value the relationships they form with brands. They continue to want brand interactions that make them feel valued as customers, but this now comes with an added layer – the expectation of a meaningful relationship that also gives back to the customer.

    The X Index 2024 report sheds light on the three key principles for brands to adapt to the New CX Contract.

    1.    Efficiency is not a preference, it’s an expectation!

    Indian consumers are clear: smooth and efficient interactions are the price of admission. Yes, the real thrill lies in brands that go beyond the expected, weaving delight and surprise into the journey. But efficiency forms the essential foundation of any brand interaction.

    2.    Make every interaction enjoyable!

    India, a land steeped in tradition and relationships, thrives on emotional connections. Here, surprising customers with delightful experiences goes a long way. Technology, when used strategically, can be a powerful tool to deliver such experiences. This can range from personalised recommendations and targeted reward programs to interactive features that resonate with customers. This emotional resonance translates to instant gratification and fosters long-term loyalty in this highly contextual market.

    3.    Go above & beyond!

    In India, there’s a love for everything large and elaborate, with a tendency to go above and beyond for any occasion. This extends to their expectations from brands. Brands that go the extra mile and adapt to the ‘culture of excess’ by offering premium experiences and exceeding expectations are likely to thrive in the Indian market.

  • ASICS GEL-KAYANO 31 offers stability and comfort in every step

    ASICS GEL-KAYANO 31 offers stability and comfort in every step

    Mumbai: ASICS announced the launch of the GEL-KAYANO 31 shoe, the latest in what has long been one of ASICS’ stability running shoe series. The optimised comfort has been achieved thanks to a refurbished upper enabling the latest model of the GEL-KAYANO series to cuddle up to all runners.

    Succeeding the new approach for adaptive stability with premium comfort taken by ASICS in designing the shoe’s predecessor, the GEL-KAYANO 30 shoe, the shoe may help runners of all abilities go further as they move their minds.

    Following the ASICS Design Philosophy of continuous small improvements to create products that feel best for both body and mind, the shoe’s asymmetrical medial design upper has been refurbished to create a supportive fit and a more comfortable feel. The mesh upper has also been designed to provide better ventilation, ensuring the feet stay cool over longer distances and improving flexibility so that runners get maximum comfort with every stride.

    Through updating the shoe’s outsole with a HYBRID ASICSGRIP rubber material, the GEL-KAYANO 31 shoe also helps provide better traction throughout your run, to strengthen the shoe’s stability. This combined with PureGEL technology delivers improved shock absorption and even smoother transitions, adding further protection.

    As with its landmark predecessor, the shoe benefits from a unique 4D GUIDANCE SYSTEM which – honed through user testing and research – works with the movement of the body to provide adaptive stability and comfort, cuddling up to all runners when they need it most.

    Junichiro Tateishi, general manager of the Product Function Research Department, at ASICS said: “We believe the GEL-KAYANO 31 shoe not only provides the stability the shoe is famous for but also delivers a truly impressive level of comfort to help runners go further. We are also proud that the GEL-KAYANO 31 shoe continues to display its CO2e emissions, printed on its insole as 10.6kg per pair, which shows ASICS’ ongoing commitment to transparency regarding the CO2e emissions so that runners can feel confident about their choice of GEL-KAYANO 31 shoe.  

    The GEL-KAYANO is a legendary running shoe for a reason, and we’re excited to see how fans of the series enjoy this added comfort when they try the shoe. Our hope is that it helps everyone feel comfortable, confident and uplifted.”

    The GEL-KAYANO 31 shoe will be available for men and women from ASICS retail, online stores and specialists running outlets globally from 20 August 2024 for Rs 15,999.

    To find out more about the GEL-KAYANO 31 shoe and the latest technologies, please visit asics.com.

  • Maruti Suzuki offers Electronic Stability Program+ as standard in Alto K10 and S-Presso

    Maruti Suzuki offers Electronic Stability Program+ as standard in Alto K10 and S-Presso

    Mumbai: In its commitment towards passenger safety, Maruti Suzuki India Ltd (MSIL), today, announced that the Electronic Stability Program+ (ESP) will now be available across its entire passenger vehicle product portfolio*. The Alto K10 and S-Presso are the latest models to be equipped with ESP, making this crucial safety technology a standard feature across all Maruti Suzuki cars. Notably, the Company has added ESP on these models without a price increment, underscoring its attention to addressing the evolving needs of customers.

    Equipping all its cars with ESP reflects Maruti Suzuki’s endeavour to democratize advanced features, delivering an exceptional value proposition to customers alongside a safer, more confident driving experience.

    Commenting on this, Maruti Suzuki India Ltd, senior executive officer, of marketing & sales Partho Banerjee said, “The addition of Electronic Stability Program+ as a standard feature on Maruti Suzuki product portfolio* aligns with our endeavour to democratize advanced features and it significantly increases the value proposition of our vehicles. This is a step towards ensuring that our customers enjoy enhanced safety through improved driving confidence regardless of the model they choose. At Maruti Suzuki, we believe that advanced technology should be accessible to all, and this reinforces our commitment to delivering high-quality vehicles that cater to the diverse needs of Indian consumers.”

    In addition to ESP, the standard safety suite on the Maruti Suzuki portfolio includes dual front airbags, ABS with EBD, reverse parking sensors, engine immobiliser, HEARTECT Platform, collapsible steering column, etc.

    How does Electronic Stability Program+ work:

    The Electronic Stability Program+ system counteracts a vehicle’s skidding movements, ensuring it remains in line with its natural path of motion. The ESP system, integrating the Anti-lock Braking System (ABS), Traction Control System (TCS), and Stability Control (SC), utilizes a range of sensors to measure the vehicle’s movement. This data is then processed by an electronic control unit to calculate and adjust the vehicle’s trajectory, enhancing stability and control.

  • Mithila Palkar comes on board as a brand ambassador for Juleo

    Mithila Palkar comes on board as a brand ambassador for Juleo

    Mumbai: Known for her poised and elegant personality and youthful characters in Little Things and The Girl in the City, Mithila Palkar is a popular face in the entertainment industry. Embarking on a new journey, she has adorned the role of brand ambassador for Juleo, a Trusted Exclusive Singles Club. She has portrayed characters reflecting her persona: authentic, go-getter, and a modern woman on a quest for real love and genuine relationships.

    An avid believer in real love, Mithila feels that Milne se hi pyaar hota hai. She resonated with Juleo’s mission and campaign of helping people find real love via meeting fast. Seeking inspiration from traditional Indian matchmakers, Juleo focuses on fostering genuine, real-life meetings through an approach to making modern dating and matrimony more responsible and healthy. Onboarding Mithila is a strategic move aligned with Juleo’s long-term expansion strategy and brand-building initiatives. As a part of this association, she will feature in its upcoming marketing initiatives, including social media campaigns.

    Juleo founder and CEO  Varun Sud said, “From dating app burnout to mental health toll and scams, singles  today face unreal challenges in their journey to find real love.”

    He added, “By associating with a millennial icon like Mithila Palkar, we want to ignite a movement for responsible and safe dating/matchmaking. Her values, authenticity, and approach to finding a partner mirror Juleo’s, which made her the natural candidate for us. We are excited to welcome her onboard and wish to bring a positive paradigm shift to solve loneliness. We invite singles to apply for Juleo Membership and take a meaningful step towards finding real love.”

    Mithila Palkar shared, “I am excited to partner with Juleo. When Juleo approached me, I was bowled over by their fresh approach to matchmaking. Their vision to foster meaningful relationships in real life that provide emotional support, companionship, and a sense of belonging deeply resonates with me. Juleo is on a mission to promote matchmaking in a safe and responsible manner, and encourage singles across the world to come and be a part of this transformative movement.”

    Roping in Mithila is the first step in Juleo’s journey. The company has ambitious plans to become the de facto choice for finding a partner.

  • Bagzone Lifestyles Pvt Ltd launches Lavie Signature

    Bagzone Lifestyles Pvt Ltd launches Lavie Signature

    Mumbai: Bagzone Lifestyles Pvt Ltd, the parent company behind brands like Lavie and Lavie Luxe, has announced the launch of Lavie Signature, a standalone online-exclusive brand. Positioned between Lavie and Lavie Luxe, Lavie Signature aims to redefine premium by making high-quality bags accessible at affordable prices.

    With bags priced between Rs 2000 and 3500, Lavie Signature targets customers seeking a balance of style and value. Each bag is made from durable PB fabric and features high-grade metal hardware, including a distinctive chunky logo. The brand integrates modern design elements like the monogram laogo, color block patterns, and quilting, positioning Lavie Signature as a trendy choice for consumers.

    “With the rise of digital shopping and the increasing demand for mid-range premium products, Lavie Signature is our response to these evolving trends. We are excited to offer high-quality, stylish bags at an accessible price point, bridging the gap between premium and affordability. This collection is designed to cater to the modern shopper who values both sophistication and value, and we are confident that Lavie Signature will meet their needs while setting a new standard in the fashion accessories market,” said Bagzone Lifestyles Pvt Ltd CEO Ayush Tainwala.

    This strategy targets a digital-savvy audience, positioning Lavie Signature as a leading brand for premium bags on online platforms. The immediate goal is to build awareness and establish its identity as a premium brand, while the long-term focus will be on expanding the product range and increasing market share in the premium category. With Lavie Signature’s launch, the parent company continues its commitment to innovation and delivering a seamless online shopping experience through this exclusive brand.

    Lavie Signature products are exclusively available on Myntra.
  • Celebrate Raksha Bandhan with CaratLane’s Disney-inspired jewellery

    Celebrate Raksha Bandhan with CaratLane’s Disney-inspired jewellery

    Mumbai: India’s omnichannel jewellery brand, CaratLane – a Tanishq partnership, has launched its latest collection, bringing iconic Disney stories closer to home, in the form of wearable art. With over 80 adorable designs, this collection celebrates beloved characters and stories from Disney’s Mickey & Friends and Winnie the Pooh to Disney Frozen and Disney Princess, appealing to young teens and women. Just in time for Raksha Bandhan, the collection makes the perfect gift to celebrate childhood memories.

    Inspired by Disney’s classic stories, this extensive range features contemporary and intricate designs that embody the diverse personalities and nuanced qualities of the beloved Disney characters. Combining Disney’s timeless storytelling with CaratLane’s craftsmanship, the collection offers wearable art perfect for young fans. Standout designs include the “Disney Cinderella Magic Heels Pendant,” “Disney Mickey Mouse Personalised Necklace,” “Disney Frozen Snowflake Pearl Necklace,” and the “Disney Little Mermaid Diamond Star Ring”.

    Each piece is designed to evoke nostalgia, allowing fans in India to celebrate their favourite characters and cherished tales with jewellery cast in 14 KT gold, embellished with diamonds, enamel, gemstones, and pearls, with prices starting from Rs 5000.

    As Raksha Bandhan approaches, this collection offers a perfect gifting option, celebrating the cherished bond between siblings with enchanting pieces.

    CaratLane VP marketing Jennifer Pandya said, “We’re thrilled to weave Disney’s timeless storytelling into our latest collection, allowing customers to wear jewellery inspired by their favourite characters every day. This enchanting collection allows us to become relevant to teens and tweens, along with their mothers.

    Leading up to the festival of Raksha Bandhan, this Disney-inspired collection is a wonderful addition to the CaratLane designs, making for thoughtful and memorable gifts that symbolise love and protection.”