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Category: Brands

  • Celebrate the arrival of a bundle of joy with Johnson’s Baby’s new gift set

    Celebrate the arrival of a bundle of joy with Johnson’s Baby’s new gift set

    Mumbai – Johnson’s Baby has launched its gift set. The all-new gift range was unboxed at Johnson’s Baby ‘Onederland’ event with 280+ influencers and experts in Delhi.

    A special gift to celebrate arrival of a little one, Johnson’s baby latest gift sets is available in 4 distinct variants with a curated collection of Johnson’s Baby popular products. Each gift set has been designed keeping the unique needs of new mothers and their newborns. For the first time, Johnson’s baby introduces a gift set along with a maternity bag with a name tag which can be personalised with the baby’s name. A perfect companion for outings with the little one, the maternity bag is available in attractive colours, is easy to carry, durable and water-resistant providing mothers a worry-free experience incase of any spills.

    As a brand which celebrates the special moments of newborn, Johnson’s baby for the first time launches an AI generated lullaby & video which can be personalized with the baby’s name to make the nap time ritual even more special. Conceptualized by Hogarth, parents can now access the new lullaby feature by scanning the QR code on any Johnson’s baby gift box and create a personalized lullaby in English and Hindi languages.

    Commenting on the launch, Kenvue business unit leader-essential health and VP marketing Manoj Gadgil said, “We are excited to launch our new Johnson’s baby curated gift sets.  Johnson’s baby has always focused on enhancing the joys of parenthood and we hope these gift sets become synonymous with the joys associated with the birth of a newborn. Our gift sets have been thoughtfully curated with many personal touches including an AI powered lullaby and our best-selling products designed to help protect a baby’s delicate skin.”  

    The Johnson’s baby gift set were unveiled at Johnson’s Baby ‘Onederland’ event with India’s leading mummy influencers, experts and heads from communities from across the country. The event brought alive three distinct aspects of a motherhood journey including Journey to Day1, Preparing for Day 1 and Day 1 and Beyond. The event began with the JourneytoDay1 inviting mothers or the ‘Chief Oneder Officers’ to share their journeys and stories with their little one with a Promise Wall activation, followed by Preparing for Day 1 segment focusing on ingredient transparency and how to choose the best products suited for a baby’s delicate skin.  For the final segment on Day 1 and Beyond, experiential zones and expert led knowledge sessions highlighted various aspects of baby skin science, myth busters and how to give the first bath, massage and much more.

  • Mumbai City FC’s games will be an acid test for the usage of our products: Munish & Vikram

    Mumbai City FC’s games will be an acid test for the usage of our products: Munish & Vikram

    Mumbai: Mumbai City has announced its multi-year partnership with UpUrFit as the Official Pain Relief & Recovery Partner starting from the 2023-24 season. Their innovative solutions are tailored to meet the needs of athletes at all levels, offering effective pain relief and promoting faster recovery times.

    As part of this partnership, UpUrFit’s  products will be integrated into the training and recovery routines of our players. Additionally, UpUrFit will offer expert guidance and support to the medical and coaching staff, ensuring that our team benefits from the latest advancements in sports recovery technology.

    Indiantelevision.com caught up with UpUrFit co-founders Munish Vig and Vikram Gunjal where they shared more additional insights on this.

    Edited excerpts

    How did the partnership with Mumbai City FC come about, and what does it mean for UpUrFit to be the Official Pain Relief and Recovery Partner?

    UpUrFit’s USP has been its scientifically formulated product portfolio which has been co-created with athletes and experts. As such an early set of collaborators in this mission have been the Sports Physiotherapists community. It was hence very much the Physiotherapy and Medical department of MCFC that we initially connected with more to seek product feedback. The efficacy and relevance of the range left them impressed and the Physio department was the one who pushed for this partnership with the rest falling in place in record time.

    Mumbai City FC has been the epitome of continued excellence and have managed to raise the bar on performance in every one of their recent seasons. As the ISL trophy holders they obviously are one of the best in the league! It is hence a huge privilege but also a responsibility for UpUrFit – we have to ensure that our products perform at a high level to match the intensity of MCFC performances and we are confident of that! This partnership will enable sports&fitness enthusiasts to recognize that UpUrFit’s products stand the true test of a champions’ need and hence can be their companion in breaking barriers of pain and discomfort without parallel.

    How do you plan to leverage your partnership with Mumbai City FC to enhance and evolve your product offerings

    UpUrFit’s products have already been carefully formulated by experts and their development further enhanced by feedback from pro athletes. We ensured that we spent 3 months in our beta products testing, to enable iterations that pro athletes (football teams, running squads et al.) needed of the products and hence we are well poised to further the evolution of the product range basis usage of one of the most intense athletic outfits in India!

    Mumbai City FC’s training sessions and games will be an acid test for the usage of our products and we have already passed with flying colors in their initial usage and assessment! MCFC footballers will be frequent users of products to tackle pain and discomfort to enable them to perform at their best and as such their usage and feedback will help us in both modifications to our current products whether in formulation or packaging, as well as enabling us to develop new products which address similar concerns and then democratise those offerings for enthusiasts in due course.

    Can you discuss any specific products or technologies that have been particularly successful for your brand?

    While it has been initial days and we have been in the market for just around 6+ months, we can clearly see multiple products from our stable being a fit for specific audiences and used cases. The Pain Relief products (Thermo Spray and Cryo Spray) have been universal in their adoption while the war-up and cool down aids (Thermo Gel and Cryo gel) have started making a big dent with pros across sports whether its football, running or bodybuilding.

    Our wipes have seen a broader adoption with on-the-go cleansing post sport or activity a key unserved need till now! We have had instances of urgent orders from individuals wanting to rush from an intense game to their spouse’s birthday celebrations, seeking the refuge of cleansing and refreshing of our XXXL Body&Face Wipes and XXL Shampoo Wipes!

    This obviously has been led by meaningful innovations and formulations – whether it’s the large towelette sized wipes that cater to a full body cleansing, or completely clean and drug free formulation for our Pain Relief and Recovery products, athletes and enthusiasts have started rewarding us for thinking about them and their needs while establishing UpUrFit!

    What role do you see pain relief and recovery products playing in an athlete’s overall performance and well-being?

    We can clearly see Indian athletes and sports leagues evolving and gearing up to compete on global stages as the recent Olympics and other sporting events indicate. That said, this brings with it much higher levels of intensity not only during competitions but also during training! This only gives rise to higher incidents of breakdown due to injuries exacerbated by lack of recovery!

    We see Pain Relief & Recovery products as developed by UpUrFit as a key component in an athlete’s regimen of staying at her/his sharpest and keeping injury free! Our warm-up and cool-down aids (The Thermo Gel and CryoGel) amplify an athlete’s warm-up and cool down protocols’ output thereby minimising injury risk and maximizing recovery post game or training. That said, injury and pain are a part of every athlete’s life and our Pain Relief range (The Thermo Spray and Cryo Spray) enable a strong first level of defence and relief to both sports induced chronic pains as well as impact led injuries.

    Innovation plays a key role during any product development. If yes then how will you incorporate it within this partnership?

    As stated above, UpUrFit’s products have been scientifically formulated with key inputs from athletes and experts. Listening to our key users hence to develop better solutions, be it formulations, packaging or completely new innovations is in our DNA. For e.g. our Shampoo Wipes which promote best in Class hair & scalp hygiene on-the-go, were developed after identifying dirt and grime that settles on an athletes or enthusiasts hair and scalp, as a major irritant during their athletic pursuits.

    We will keep this spirit of innovation alive and use observation of players and their feedback, not only to enhance our products further but also formulate new solutions. We have a responsibility to keep the ISL trophy champs free of injury, pain and discomfort and will use our resources of product expertise to fulfil their needs.

    What are some of the key challenges you faced while establishing UpUrFit in the sports fitness industry?

    There was initially disbelief (albeit followed with welcome arms) that a brand would adopt the mission of specifically solving problems for Athletes and Enthusiasts and going beyond the needs of a average household! Sportspeople have been given the short shrift on products development till the recent past –  we see so many brands use existing household formulations and add a “sport” or a “fit” to an existing product to position it in the Sports industry! That said, for UpUrFit once athletes and administrators were convinced of our objectives in enhancing their efforts and specifically creating products for their needs, we were treated as one of their own! This has been as true for our initial partners like the Maharashtra State League Women’s Football team – Young Guns FC as it has been for MCFC!

    We are still putting in efforts to reach out to all teams across multiple sports, big and small! While we see high intent, we also realise that resourcing of teams at ground levels is low albeit growing. We would love more corporate entities to step up and promote sports so that these teams where the real talent emerges from are able to equip their athletes better!

    How do you envision the future of sports and fitness products evolving, and what trends do you think will shape the industry in the coming years?

    We will see more brand accord due respect to athletes and sports enthusiasts by formulating products and designing packaging for their needs rather than repositioning existing solutions! We have already seen the likes of Fast&Up doing this in the re-hydration space and UpUrFit is delivering similar promises for mitigating Sports induced Pain and Discomfort!

    The western markets where the sports segments have been developed for years and are a sizable market will also be an indicator. One trend that we foresee is the emergence of key ingredients delivering sports&fitness specific benefits. As an example, Magnesium is already a big hit due to its recovery properties in developed countries and will gradually gain prominence in India. UpUrFit has introduced the 1st Magnesium Sulphate (Epsom Salts) + Menthol BodyWash to deliver relief from Muscle Fatigue & Soreness and more will follow not just from us but other relevant Sports & Fitness brands as well.

    We also see other brands like Fast&Up and UpUrFit specifically dedicated to the sports&fitness space becoming big hitters. We are not very far away from seeing Indian equivalents for the likes of an “Art of Sport” – the U.S sports personal care juggernaut. We will also see key sports personalities throw their weight behind such meaningful solutions – Serena Williams “Will Recover” comes to mind as a harbinger of this trend even for India!

     

  • AkzoNobel India launches ‘Dulux Velvet Touch Eterna’

    AkzoNobel India launches ‘Dulux Velvet Touch Eterna’

    Mumbai: Four decades since introducing luxury in Indian decorative paints industry with its flagship Dulux Velvet Touch range of interior emulsions, Akzo Nobel India Ltd. is now redefining the epitome of luxury with Dulux Velvet Touch Eterna – its first uber-luxury interior emulsion in India.

    Dulux Velvet Touch Eterna takes Dulux Velvet Touch’s unparalleled legacy of innovation and superior quality to the next level. Introduced for the first time in Indian interior emulsions, the advanced PU reinforced acrylic makes paint significantly more durable and dust-resistant, ensuring that walls stay impeccably pristine and timelessly elegant.

    This innovation also delivers on consumers superior colour performance expectation from luxury paint. As the first Dulux paint offering in India to come powered by the TruColour+ technology with antioxidants, Dulux Velvet Touch Eterna envelopes living spaces with rich and intense colours that stay fresher for longer. Unpleasant odour during paint application too is a thing of the past as the added tea tree oil results in a refreshing aroma.

    AkzoNobel India executive director-Decorative Paints Rohit Totla said, “As one of the Most Trusted Brands of India, Dulux is yet again pushing the boundaries of innovation and superior quality of its flagship brand Dulux Velvet Touch. Leveraging our global expertise, we have combined the best of timeless aesthetics with technology-driven performance to ensure that each brushstroke mirrors the eternal elegance and refinement that the most discerning Dulux paint consumers aspire to achieve.”

    Knowing that timeless spaces deserve an equally timeless touch, Dulux’s colour experts have curated the exclusive ‘Eternals’ collection for Dulux Velvet Touch Eterna with 10 themes such as Eternal Love, Eternal Fire and Eternal Cosmos. Whether used on their own or paired with complimenting palettes, (deep tones for impact, mid tones for a softer look, pale tones for a gentle lift to the walls or selected whites that bring tranquillity), the Eterna collection helps consumers to effortlessly transform their home interiors inspired by the hues of timelessness and exclusivity. 

    “At Dulux, we never compromise on quality and know that families want to enjoy a worry-free paint experience. That’s why we are backing the unmatched quality of Dulux Velvet Touch Eterna system (topcoat and base coat) with a 10-year performance warranty* under our Dulux AssuranceTM warranty program,” added Rohit.

    Launched in select markets across India, the availability of Dulux Velvet Touch Eterna will be expanded to all major cities in the following months.  

  • Ananya Pandey and Shubman Gill join the Beats family as India’s brand ambassadors

    Ananya Pandey and Shubman Gill join the Beats family as India’s brand ambassadors

    Mumbai- Beats has announced Beats Solo Buds, Beats Solo 4 and Beats Pill in India. To celebrate the launch, Beats has released its first campaign starring Bollywood actress Ananya Pandey and celebrated Indian cricketer Shubman Gill. The duo, both iconic in their respective realms of Indian entertainment and sports, is set to be the face of the brand’s existing and upcoming marketing campaigns that spotlight the brand’s dynamic product lineup.

    “Music has been an essential part of my life, whether I am working out, preparing for a role, or simply unwinding,” said Ananya Pandey. “As someone who has been using Beats growing up, I am excited to be part of the Beats legacy and their journey into India.”

    Shubman Gill added, “I am thrilled to be a part of the Beats Family as one of India’s brand ambassadors. Beats is a brand that has the same commitment and dedication to performance as I do. I look forward to the great things that Beats has planned for India!”

    Speaking on this occasion, Beats CMO & head of product, Chris Thorne said, “we are delighted to welcome Ananya Pandey and Shubman Gill as India’s brand ambassadors as we bring together the energy and spirit of Beats with the vibrant culture of India. Their dynamic personalities make them the perfect fit for Beats. We are excited to launch our new products in India and look forward to our partnership with Ananya and Shubman.”

  • The Bear House onboards Kapture CX to streamline customer support

    The Bear House onboards Kapture CX to streamline customer support

    Mumbai: The Bear House, a menswear brand turned e-commerce success, has recently adopted Kapture CX, a Gen AI-powered customer support automation platform. The brand intends to utilise Kapture’s omnichannel capabilities, user-friendly interface, and efficient ticket management to enhance customer experience.

    The Bear House has redefined menswear essentials by combining premium quality with urban luxe aesthetics. In 2023-2024, the brand achieved 175 per cent sales growth. To support this growth, The Bear House integrated Kapture CX to address issues with its previous third-party support system, such as limited access, low visibility into past tickets and customer history, and inefficient operations.

    Delighted with the integration, The Bear House co-founder Harsh Somaiya said, “At The Bear House, our commitment has always been to provide exceptional experiences to our customers, both through our products and our service. By partnering with Kapture CX, we’re taking a significant step forward in ensuring that our customer support is as elevated and seamless as our brand. The intuitive design and robust capabilities of Kapture CX will allow us to better manage our customer interactions, ensuring that every query is handled with the attention and efficiency it deserves. We’re excited about the positive impact this will have on our customer relationships and our continued growth.”

    As The Bear House moves on an international and domestic expansion spree, it will continue to witness a surge in customer interactions, queries and concerns across multiple touchpoints. Kapture CX’s intuitive user interface can prove to be a game-changer in enhancing its usability significantly as compared to other conventional support systems.

    Kapture CX CRO Gaurav Juneja commented, “We’re proud to add The Bear House, a fast-growing brand, to our portfolio of successful retail and eCommerce partnerships. Our experience in transforming customer support for leading brands enabled us to streamline and automate their operations with unmatched speed. What typically takes 30 days or more, we accomplished in less than a week—setting a new gold standard and exceeding their expectations. We deeply value their trust and are committed to delivering an exceptional experience that supports their continued growth.”

    The Bear House, receiving customer feedback and queries through various channels, recognized the need for an automated support system with strong omnichannel capabilities, covering social media, inbound communications, and other channels, all managed from a unified dashboard.

    Additionally, Kapture CX simplifies the ticket management process, which prompted The Bear House to switch from its third-party support system. Its user-friendly interface also eases the training of new agents, enabling faster onboarding and adaptation.

    Focused on innovating the menswear category while considering customer lifestyles and needs, The Bear House has benefited from Kapture CX’s efficient implementation process, which included robust support and personalised demonstrations, leading to a highly satisfactory outcome.

  • Alia Bhatt announced as L’Oréal Paris’ global brand ambassador

    Alia Bhatt announced as L’Oréal Paris’ global brand ambassador

    Mumbai: L’Oréal Paris has announced Alia Bhatt as the new global brand ambassador. She joins the brand’s diverse roster of spokespersons like Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, Camila Cabello, and many others. The actress, producer and entrepreneur will star in the French beauty brand’s campaigns starting from September 2024.  

    Alia embodies the core values of L’Oréal Paris, representing inclusivity and empowerment, sharing the transformative power of self-belief with women all over the world.

    “At L’Oréal Paris, we are honoured to welcome Indian actress Alia Bhatt to the family. I admire how Alia uses her global platform and role as a producer to push for inclusivity in the film industry and to shed light on Indian cinema worldwide. Her commitment to care for people and planet makes her the perfect ambassador for female talent, entrepreneurship, and for the endless possibilities L’Oréal Paris seeks to open up by uplifting women’s worth,” said L’Oréal Paris global president Delphine Viguier-Hovasse.

    “I am thrilled to join the L’Oréal Paris family and stand alongside a community of strong, powerful women. As someone who has always been deeply interested in all things skin, I admire L’Oréal Paris for its pioneering innovations and commitment to excellence in the beauty industry. The brand’s celebration of women’s empowerment resonates deeply with me, as it strives to ensure every woman feels valued and empowered. I am excited to collaborate with L’Oréal Paris to make a positive impact in the beauty industry and champion inclusivity for women,” said Alia Bhatt.

  • Sooper Dooper Kids believes in quality over quantity: Nevil Darukhanawala

    Sooper Dooper Kids believes in quality over quantity: Nevil Darukhanawala

    Mumbai: The story of Sooper Dooper Kids is as inspiring as it is innovative. Founded by Nevil, Darukhanawala, the brand was established with a visionary goal: to empower young minds to make a difference. His vision is clear and compelling-a “profit for good” business model where success is measured not only by financial gains but by the positive impact the company creates.

    Sooper Dooper Kids operates on a simple yet profound principle: every purchase made equates to a promise of donation. This one-for-one model ensures that every item of clothing purchased contributes to a greater cause, fostering a culture of care and generosity.

    To give our readers a general overview of some stats, the India kids’ apparel market was valued at $21.6 billion in 2023 and it is projected to grow to $26.5 billion by 2032, reflecting a compound annual growth rate (CAGR) of 2.28 per cent from 2024 to 2032. This growth is driven by factors such as increasing population, a large consumer base, rising disposable incomes, and strategic promotional efforts by manufacturers.

    The brand’s mission has recently gained significant momentum with the support of Her Highness Sheikha Arwa Al Qassimi of Sharjah. Her belief in Sooper Dooper Kids’ vision has brought crucial funding, allowing the initiative to expand its reach and deepen its impact. Her Highness’s backing is a testament to the brand’s potential to inspire compassion and demonstrate the transformative power of thoughtful fashion choices.

    Indiantelevision.com caught up with the brand’s founder Nevil Darukhanawala, where he shared insights which delved deeper into the Sooper Dooper Kids journey.

    Edited excerpts

    What inspired you to start Sooper Dooper Kids, and how did you come up with the idea of combining fashion with social impact?

    My 9-year-old daughter is a big inspiration in my life. I wanted to create a kinder and more inclusive world for her, which is how Sooper Dooper Kids was born. It is a platform where parents and children can come together to make the dream of an inclusive world a reality. It encourages kids to shop for clothes and nurtures the spirit of sharing, and every time you shop for a tee-shirt, one tee-shirt is donated to those lesser privileged than us. Beyond this, we want to create a brand that represents the spirit of childhood—wonder, magic, and joy. Our clothes are more than self-expression; they celebrate creativity and individuality.

    Can you elaborate on the core values of kindness, inclusivity, and giving that the brand promotes? How are these values reflected in your clothing and business practices?

    Sooper Dooper Kids believes in quality over quantity. We don’t want to be a factory churning out new styles week after week. We want to create gender-neutral pieces that last and give the child who wears them, pride and comfort. Our inaugural collection features premium 100% cotton tees designed for comfort, breathability, and durability. Each piece is adorned with unique characters brought to life through cutting-edge direct-to-garment printing technology, showcasing our dedication to quality and creativity. The messaging on our tees, on our website, during our on-ground events and everywhere else is designed mindfully to create an inclusive world where every kid is a Sooper Dooper Kid, irrespective of where they come from.

    How does the “one purchase is one donated” model work, and what impact has it had on the communities you aim to support?

    Sooper Dooper Kids is still a new brand. But our core philosophy is and will always be that fashion is more than just the clothes we wear—it’s about the values we carry and the impact we make. Fashion has always meant to be a statement- of your mood, personality, and attitude. We believe that this statement can be made compellingly. Our brand sets an example for children to know the importance of kindness, inclusivity, and giving back. Our “One Purchased = One Donated” initiative illustrates how fashion can drive social change. Every time you choose Sooper Dooper Kids, you’re not just selecting an outfit for your child; you’re participating in a movement that embodies caring and sharing. Since July 2024, we’ve donated around 400 tees. This is just the beginning.

    What role did Her Highness Sheikha Arwa Al Qassimi’s recent funding play in your plans for the brand, and how will it help you achieve your mission?

    With support from Her Highness Sheikha Arwa Al Qassimi of Sharjah, who believes in our mission, Sooper Dooper Kids is poised to further inspire compassion and demonstrate the transformative power of thoughtful fashion choices. Both she and I believe that change starts young. When you nurture a child to imbibe thoughtfulness and a sense of sharing, they grow up to become more responsible adults. And isn’t that what our world needs. We are trying to create a community in a world of consumerism where a sense of purpose will be prioritised.

    How do you envision the future of “profit for good” business models, and what challenges and opportunities do you see in this approach?

    The future of “profit for good” business models appears promising as more companies and consumers increasingly prioritise purpose alongside profit. Consumers, particularly millennials and Gen Z, are increasingly driven by values and are more likely to support brands that demonstrate social responsibility. A growing pool of investors is interested in seeking businesses that balance profit with purpose, making it easier for “profit for good” enterprises to secure funding. However, finding the right balance between profitability and purpose is a key challenge. Often, investments in social and environmental initiatives may not yield immediate financial returns, creating tension between short-term financial goals and long-term impact objectives. Quantifying social or environmental impact is complex and businesses struggle regarding this. As transparency, accountability, and measurement of impact become more sophisticated, “profit for good” businesses will be able to leverage these advances to scale their impact and influence, better.

    What are your long-term goals for the brand, and how do you plan to expand or evolve in the coming years? Any upcoming projects that you’re particularly excited about?

    Our primary goal is to cultivate a generation of conscious individuals and build a strong community of families and educators. We want profit, but my vision of building profit with purpose is very clear. We are taking steps like ensuring all products and operations align with sustainable practices and SDGs, launching collaborative programs and partnerships and more. We know this will take time, but we are prepared to stay true to our purpose. Over time, Sooper Dooper Kids will be a community of mothers and children, creating a better world. We want to become synonymous with ethical, values-based education, influencing children and families and shaping broader societal narratives around education, sustainability, and social good. We hope to raise a more compassionate, conscious, and informed generation through everything we do, including our sales and collaborations.   

  • Bengaluru FC signs one-year-deal with White Gold

    Bengaluru FC signs one-year-deal with White Gold

    Mumbai: Bengaluru FC, on Monday, announced signing a one-year-deal with White Gold, the largest organised gold buyers of South India with branches across Karnataka, Tamil Nadu, and Kerala. White Gold will come onboard as an Official Gold Buying Partner for the much-awaited 2024-25 Indian Super League season and the brand’s logo will feature on the pendant of the jersey.

    White Gold CEO Rahul Joseph expressed enthusiasm about this collaboration: “Partnering with Bangalore Football Club is a fantastic opportunity for us. As a company deeply committed to supporting our local community, we are excited to join forces with a club that embodies the spirit of Bangalore. Wishing the team all the best for the upcoming season and we would like nothing better than for Bengaluru FC to bring home the Gold this season!”

    White Gold has over 50 branches across South India, established with the aim of offering an organized, tech-driven, and fully transparent gold-selling experience for their customers. White Gold also assists in releasing pledged gold from banks and other financial institutions, ensuring customers are able to realize the full value of their pledged gold ornaments while ensuring the best prices in the market. Additionally, customers can visit any White Gold branch for a free valuation of their gold ornaments.

    “We’re really glad to partner with White Gold, who are a Bangalore-first brand and one whose vision aligns with ours as a football club. We’re always on the lookout to partner with brands whose target audience is also those who may enjoy what we have to offer as Bengaluru FC, and White Gold presents a perfect opportunity for the same. All of us at BFC are looking forward to what’s to come from this,” said JSW Sports chief commercial officer Karan Yadav.

    The Blues are set to begin their 2024-25 Hero Indian Super League campaign with a clash against East Bengal FC at the Sree Kanteerava Stadium, on September 14th, with tickets up for grabs on PayTM Insider.
     

  • SOFIT unveils Disha Patani as brand ambassador

    SOFIT unveils Disha Patani as brand ambassador

    Mumbai: SOFIT, India’s leading plant-based drink from Hershey India Pvt Ltd., a part of The Hershey Company, has unveiled its new digital film promoting SOFIT Almond drink featuring brand ambassador and fitness icon Disha Patani. The film highlights Disha’s personal fitness mantra and reinforces SOFIT’s proposition that ‘Fit is Fab’. Through Disha’s workout routine, the brand intends to inspire consumers to embrace their own path towards health and wellness and make SOFIT Almond drink their preferred choice in this journey.

    The film opens with Disha Patani receiving texts from her massive fanbase, asking for her diet regime, fitness tips, favorite exercises and more. As she gets ready for her workout, her phone buzzes continuously with questions and compliments. Following a diverse range of workouts, Disha heads to her fridge and grabs SOFIT Almond Drink. She is shown relishing it and then reveals that incorporating SOFIT Almond Drink in her daily diet helps her stay fit from the inside and fabulous on the outside. The film concludes with the director calling “cut”, but Disha continues to savour her drink, showcasing her genuine love for SOFIT Almond Drink.

    Commenting on the new film, Luigi Mirri, General Manager, Hershey India & APAC stated, “For Hershey India, SOFIT is a brand of strategic importance, representing our commitment to promoting a healthy lifestyle. Consumers are prioritizing their health more than ever and the demand for plant-based beverages and their numerous health benefits is on the rise.  As the market leader in the dairy-alternative milk category, we are excited to unveil the new film featuring our brand ambassador Disha Patani, further solidifying our leadership and strengthening our market position.”

    Speaking about the film, Disha Patani said, “As someone deeply passionate about fitness, maintaining a healthy lifestyle is incredibly important to me. That’s why I am always look on the lookout for products that truly make a difference in my life and fitness journey. SOFIT Almond Drink easily fits into and enhances my wellness routines, whether it’s after workouts or morning runs, or when I simply need something nutritious during a busy schedule.”

    SOFIT is a delicious plant-based drink packed with the goodness of plant protein and dietary fiber. It offers two ranges of plant-based drinks including Almond drink and Soya drink, and comes in indulgent and exciting flavors. The almond drink comes in Unsweetened and Chocolate flavor. The soya drink comes in 4 flavors – Chocolate, Vanilla, Naturally Sugar Free and Kesar Pista.

  • adidas drops new Z.N.E. collection with Rohit Sharma

    adidas drops new Z.N.E. collection with Rohit Sharma

    Mumbai: adidas Sportswear has launched its latest sport meets style drop, the adidas Z.N.E. collection.

    Offering comfort-first fits, the all-new set of hoodies, sweatshirts, pants, tees and shorts take on color-blocking details, whilst the black parallel stripes symbolise the lines that connect communities and fandoms to inspire all to unite through sport and culture.

    Boasting a clean-cut look and tapping into the trending minimalistic aesthetic, the new adidas Z.N.E. collection transforms the iconic performance-first silhouette into capsule pieces for the everyday. Each piece harnesses Primeknit – adidas’ leading technology informed by years of research into athlete movement and body mapping – to offer distraction-free, comfort-first movement. With the ability to be styled in a range of ways to capture the wearer’s individual style, key looks from the collection include:

    . adidas Z.N.E. FZ hoodie and adidas Z.N.E. pants: Boasting a clean white colorway, offset by contrasting black three stripes branding and detailing, this fit keeps it simple yet stylish with a monochromatic base tone which can be dialed up or down to suit the occasion. Offering a relaxed look through a dropped shoulder design, the adidas Z.N.E. full zip has a sleek funnel neck design, complemented by an oversized hood for added comfort. Completing the look, the adidas Z.N.E. pants keep it fuss-free with a slim fit as well as invisible seaming and masked pockets.

    . adidas Z.N.E. tee and adidas Z.N.E. short: Offering all-round comfort and versatility, the adidas Z.N.E. Tee and shorts keep it minimal with a color block white base. Boasting a three-stripe logo on the chest, the pieces are elevated further through a black parallel line design on either side of the arms and legs.

     . adidas Z.N.E. women’s sweatshirt and adidas Z.N.E. barrel Pants: Taking on a boxy fit, the adidas Z.N.E. Women’s Sweatshirt comes with a rounded, crew neck and cuffed sleeves for shape and form, whilst the women’s adidas Z.N.E. Barrel Pants embrace a straight leg silhouette to channel a more relaxed aesthetic.

    . adidas Z.N.E. men’s hoodie and adidas Z.N.E. pants: The adidas Z.N.E. men’s hoodie features a kangaroo pocket and a high neck hooded collar whilst the adidas Z.N.E. pants take on a regular close-to-the-body fit with a cuffed ankle, featuring hidden side pockets and an adjustable drawcord.

    adidas sportswear’s Z.N.E. collection has been launched worldwide from 29  August, on the adidas website, in stores and via the adidas app.