ITV

Category: Brands

  • Durex launches close-fit invisible condom

    Durex launches close-fit invisible condom

    Mumbai: Durex, a condom brand, announced the launch of Durex Close Fit Invisible Condom, a close-fit thin condom. Durex Close Fit features an ultra-thin condom with a promise of snug fit, allowing couples to experience enhanced closeness and sensations without compromising on protection.

    Capturing the essence that a close fit makes all the difference, Durex Close Fit offers supreme comfort, allowing couples to feel more sensations and enjoy a satisfying experience that deepens both emotional and physical connection. As condom penetration in India lingers at just 9.5 per cent, Durex aims to tackle the barrier that condoms reduce sensations, pleasure, and intimacy. The latest first-of-its-kind innovation, Durex Close Fit provides consumers the perfect balance between increased pleasure and reliable protection.

    Speaking on the launch, Reckitt – South Asia, regional marketing director, health – Kanika Kalra said, “As a brand known for pushing boundaries, Durex is constantly innovating to meet the evolving needs of today’s modern and conscious consumers. With condom penetration in India at just 9.5 per cent, a key challenge remains the mental barrier that condoms dull sensation and intimacy. At Reckitt, we are committed to tackling this challenge and promoting wellbeing through innovative and new age solutions. Durex Close Fit is a game changer — offering a closer fit that redefines the sexual experience for couples, empowering them to enjoy pleasurable, intimate moments without compromising on protection.”

    Conceptualised by Havas Worldwide India, the campaign film focuses on that special snug feeling when something fits and contours around you perfectly and closely. In the unique Durex flair, the film employs an avant-garde storytelling style and technique to transport you to a tactile world where intimacy is heightened, and every sensation is viscerally felt. Using metaphors of swimming, athletics and dance the film establishes, that in matters of pleasure, ‘A close fit makes all the difference’.

    Havas Worldwide India joint MD & chief creative officer Anupama Ramaswamy said, “Durex as a brand has constantly maintained a distinct positioning around ‘intimacy’, drawing from its legacy of technology-led innovations. To highlight the innovation of Durex Close Fit Invisible, the film explores an impactful new narrative style pushing the boundary of storytelling and visualization to make an unforgettable film.”

    Durex as a brand has constantly maintained a distinct positioning around ‘intimacy’ and ‘performance’, drawing from its legacy of technology-led innovations, helping people feel good about themselves and their partners. In India, Durex has also been focused on raising awareness on sexual health and wellbeing with its purpose program- ‘The Birds and Bees Talk’.

    Durex Close Fit condoms are now available at retail stores across India and on leading e-commerce websites, priced at Rs 181 for a pack of three condoms and at Rs 599 for a pack of 10 condoms.

  • Kids India 2024: Unveiling the future of India’s growing toy industry

    Kids India 2024: Unveiling the future of India’s growing toy industry

    Mumbai: India’s premier platform for the toy and children’s products industry – Kids India 2024 trade show, kicked off at the Jio Convention Centre, Mumbai. Organised by toy fair organisers in Germany, Spielwarenmesse India Pvt Ltd, this year’s event brings together leading manufacturers, distributors, retailers, and industry professionals, showcasing the latest trends, innovations, and products shaping the future of play in India.

    The fair is supported by key industry associations, including the Sports Goods Export Promotion Council (SGEPC) and The All India Toy Manufacturers’ Association (TAITMA), Ministry of Small & Medium Enterprises (MSME) and managed by the Indo-German Chamber of Commerce.  

    The opening ceremony featured several distinguished speakers, each providing valuable insights into the current state and future direction of the toy industry.

    Spielwarenmesse eG spokesperson of the executive board Christian Ulrich reflected on Kids India’s impact, stating, “Since 2013, our event has significantly contributed to the growth of India’s toy industry, connecting new players with both domestic and international buyers. Kids India offers a unique platform for Indian companies, especially those new to global trade shows, to access international markets and meet key buyers. It truly represents ‘Made in India for Global Play.’ The growing number of Indian participants at Spielwarenmesse reinforces our belief in the Indian market’s potential.”

    Indo German Chamber of Commerce deputy director general Ute Brockmann highlighted India’s expensive economic potential, stating, “India’s dynamic market and growing innovation ecosystem offer significant opportunities for both domestic and global investments. As the country strengthens its global presence, it is set to drive substantial economic growth across various sectors.” She added, “This growth also presents exciting opportunities for companies in the toy industry.”

    India’s toy industry is experiencing rapid growth, driven by increasing consumer demand, rising disposable incomes, and a growing focus on quality and safety standards. Domestic production now accounts for nearly 70 per cent of the market, with the sector benefiting from the Make in India initiative. The market is expected to exceed $3 billion by 2028, establishing India as a global hub for toy production.

    Sports Goods Export Promotion Council (SGEPC) executive director Tarun Dewan, spoke about India’s growing role in the global toy export market, highlighting the alignment of Indian manufacturers with international safety standards and the rising production capabilities that are opening new growth avenues.

    “India’s ability to meet global safety standards and deliver high-quality, innovative products is positioning us as a key exporter. Kids India 2024 fosters collaboration and networking opportunities between the exhibitors and the overseas buyers invited by SGEPC, that are vital for expanding India’s footprint on the global stage,” Dewan remarked.

    The All India Toy Manufacturers Association (TAITMA) president Manish Kukreja focused on the industry’s shift towards eco-friendly and educational toys, while highlighting the increasing adoption of sustainable production methods and the role of technology in driving toy innovation.

    “Indian manufacturers are embracing sustainability and innovation, and we are seeing a surge in demand for products that promote creativity, education, and environmental responsibility. Kids India 2024 reflects the ingenuity of Indian manufacturers in adapting to both domestic and international trends,” Kukreja commented.

    The opening ceremony culminated in a lamp-lighting ceremony, followed by a VIP tour of the exhibition, where the latest innovative products were showcased, from traditional toys such as board games and soft toys to STEM based learning and educational tools.

    This year, Startup India is a prominent partner, supporting entrepreneurs and startups who are transforming the Indian toy industry with their innovative ideas and products. Ministry of commerce and industries, govt of India Startup India’s assistant manager Suyash Tripathi emphasised the growing role of startups in the toy market. “The toy industry is seeing a wave of innovation driven by startups. Whether it’s eco-friendly materials or tech-enhanced toys, entrepreneurs are reshaping this market. Startup India is proud to be a part of this ecosystem and to support the next generation of leaders in this space,” said Tripathi.

    With its focus on innovation, sustainability, and growth, Kids India 2024 provides a vital platform for industry stakeholders to connect, collaborate, and shape the future of play. As India continues to align its toy safety standards with international norms, expand its manufacturing base, and innovate with technology, the country is well on its way to becoming a global leader in toy production.

  • How can brands leverage family-friendly festive decorating trends to drive engagement and sales?

    How can brands leverage family-friendly festive decorating trends to drive engagement and sales?

    Mumbai: In the home décor industry, especially in niches like wall and ceiling panels, seasonal trends play a pivotal role in shaping customer engagement and driving sales. One of the most effective ways for brands to tap into this potential is by embracing family-friendly festive decorating trends. As holidays and special occasions approach, families tend to focus on making their homes warm, welcoming, and visually stunning. Brands that cater to these desires through festive décor solutions can capture their audience’s attention and significantly boost both engagement and sales.

    Let’s explore how brands specializing in wall and ceiling panels can use family-friendly festive decorating trends to their advantage and enhance their market presence. 

    1. Understanding the Demand for Family-Friendly Décor

    During festive seasons, home décor becomes more than just aesthetics—it becomes a means of celebration and creating lasting memories. Families look for ways to transform their spaces into cozy, festive environments that reflect the joy of the season. This growing interest in family-centric, safe, and functional decorating solutions presents a major opportunity for brands in the wall and ceiling panel industry to align their products with this trend.

    Family-friendly décor typically emphasizes three key elements:

    ●   Safety: Families with young children or pets often prioritize décor that is safe and non-hazardous.

    ●   Durability: Products that can withstand the wear and tear of an active household are crucial.

    ●  Aesthetic versatility: Parents want decorations that appeal to kids but also maintain a level of sophistication.

    By understanding these priorities, brands can better position their wall and ceiling panels as the perfect blend of durability, safety, and style for families during festive periods.

    2. Creating Festive Design Inspirations Using Wall and Ceiling Panels

    Wall and ceiling panels may not immediately come to mind when thinking of festive décor, but with the right approach, they can become essential in elevating holiday aesthetics. Brands can capitalize on family-friendly festive trends by creating and promoting design inspirations that incorporate their panels.

    For example, a brand can showcase how decorative panels can be used to create statement walls for family living rooms, holiday-themed photo backdrops, or even vibrant accent ceilings for dining rooms. Promoting ideas such as a “holiday-ready accent wall” or using panels as an elegant background for Christmas trees or Diwali lights can inspire customers to think creatively about their spaces.

    Additionally, brands can offer guides or interactive content such as:

    ●   Step-by-step holiday DIY panel installation tips.

    ●  Curated collections of panels in holiday-themed colors or finishes.

    ●   Ideas for pairing panels with seasonal décor items like wreaths, garlands, and string lights.

    By providing actionable inspiration, brands can position their wall and ceiling panels as an integral part of customers’ festive décor plans, making it easier for families to envision and execute their holiday decorating goals.

    3. Highlighting Safety and Ease of Installation

    Family-friendly decorating trends focus heavily on safety, particularly in homes with small children. Brands can leverage this by promoting the safety features of their wall and ceiling panels, such as fire resistance, non-toxic materials, and impact durability. For example, highlighting how panels can protect walls from scratches or marks made by playful kids can resonate with families looking for practical yet stylish home solutions.

    In addition, ease of installation is a key consideration for families who want to update their home décor quickly and without hassle during the busy holiday season. If a brand’s wall panels can be installed with minimal tools or time, this feature should be prominently advertised in marketing campaigns.

    Offering short video tutorials, customer testimonials, or even limited-time offers on easy-installation packages can further entice families to choose these products for their seasonal home makeover.

    4. Leveraging Social Media for Festive Campaigns

    Social media is a powerful tool for brands looking to drive engagement, especially during the festive season. Platforms like Instagram, Pinterest, and Facebook are particularly effective for showcasing home décor trends and inspiring customers. Brands specializing in wall and ceiling panels can launch family-friendly festive decorating campaigns that encourage user-generated content and interactions.

    For instance, brands can host a “Holiday Home Makeover Challenge,” where customers are invited to share how they’ve used panels in their holiday décor. Offering incentives like gift cards or free panels for the best submissions will motivate more people to participate.

    Moreover, social media ads targeting families during peak holiday shopping seasons should emphasize how the brand’s panels can be both stylish and functional for a festive family home. Carousel ads that display different ways to use panels in various rooms, such as the kitchen, living room, or children’s play area, can further encourage purchases.

    5. Tying Festive Trends to Eco-Friendly Options

    Sustainability is an increasingly important consideration for many families when choosing home décor items. During the holidays, when consumption tends to increase, eco-friendly products stand out. If a brand offers environmentally conscious wall and ceiling panels, this feature should be tied into the festive marketing strategy.

    Promoting “green” décor ideas—such as using eco-friendly panels to create lasting holiday looks that can be reused or transformed for future seasons—can resonate with eco-conscious families. Additionally, the emphasis on sustainable materials can differentiate a brand in a crowded holiday market, offering a unique value proposition that appeals to a growing audience segment.

    6. Offering Holiday Promotions and Bundled Packages

    Festive seasons are prime times for offering exclusive promotions and discounts. Brands can create holiday-themed sales or bundle packages that encourage families to invest in home upgrades. Offering packages that include wall and ceiling panels with complementary seasonal décor items, such as holiday wallpaper or paint, can make it easier for customers to plan a complete room transformation.

    Limited-time discounts or “buy now, install later” promotions can also encourage families to make purchases, even if they plan to wait until after the holidays for installation.

    Conclusion

    Family-friendly festive decorating trends provide a significant opportunity for brands specializing in wall and ceiling panels to engage with their target audience and drive sales. By focusing on safety, durability, and aesthetic versatility, brands can position their products as essential components of a family’s holiday décor. Through inspirational content, social media engagement, eco-friendly messaging, and festive promotions, businesses can turn seasonal interest into lasting customer relationships, ensuring both immediate sales and long-term growth.

  • Converse and Isabel Marant honor Chuck Taylor and sneaker wedge

    Converse and Isabel Marant honor Chuck Taylor and sneaker wedge

    Mumbai: Converse and Isabel Marant have partnered for the first time to launch a capsule collection combining new and classic Converse styles with Isabel Marant’s Parisian aesthetic.

    Marant, known for blending high and low fashion with spontaneity, independence, and natural elegance, aligns with Converse’s values. The collection will feature the new Chuck 70 Wedge and an updated Chuck 70, reflecting a mix of nostalgia and “Effortless Luxury.”

    The Chuck 70 Wedge, with its hidden 2.5-inch heel, builds on Marant’s pioneering work with sneaker wedges from the 2010s. The collection also includes the Chuck 70 High Top and Chuck 70 Ox Low Top, showcasing Marant’s design elements with key Chuck details. Features include a frayed Jacquard upper, Marant’s logo on raw edge canvas, multi-colored pinstripes, and a translucent outsole. Colorways include Vanilla White and Raven for the Chuck 70 Wedge, Raven for the Chuck 70, and Vanilla White for the Chuck 70 Ox.

    The Converse x Isabel Marant collection will be available on Converse.in from 12 September 2024 and on partner platforms VegNonVeg and Limited Edt from 13 September 2024. Pricing is Rs 11,499 for the Chuck 70 Ox, Rs 12,299 for the Chuck 70, and Rs 15,499 for the Chuck 70 Wedge.

    The collaboration also introduces a new Chuck Taylor All Star Wedge, featuring a 2.5-inch hidden heel, available in black and white from 12th October 2024 on Converse.in and partner platforms. An inline Chuck 70 Wedge will also be released in the coming months.

  • Lay’s partners with the Indian fashion label HUEMN

    Lay’s partners with the Indian fashion label HUEMN

    Mumbai: Lay’s has partnered with the Indian fashion label HUEMN to launch a limited-edition merchandise collection. This collaboration combines Lay’s vibrant colors with HUEMN’s distinctive fashion design, offering a bold new take on style.

    Lay’s, known for its innovative products and flavors, is extending its playful spirit to fashion. HUEMN, recognised for its handcrafted pieces, merges artistry with bold expression. The collection provides a unique experience that reflects both brands’ commitment to cultural relevance.

    The collaboration includes a special promotion where consumers might find HUEMN merchandise inside select Lay’s bags. Lay’s announced the partnership with a teaser and created an interactive treasure hunt in a department store’s Lay’s aisle. Selected loyal customers, identified through social listening, received golden tickets giving them the chance to find exclusive HUEMN merchandise hidden in Lay’s packs. This initiative combined the excitement of a treasure hunt with the appeal of high-end fashion, engaging Lay’s fans in a memorable way.

    Expressing her delight on this association, PepsiCo India category lead – potato chips, Saumya Rathor said, “At Lay’s, we’re always looking for innovative ways to bring joy to our consumers, and our collaboration with HUEMN is a perfect example of that. By drawing inspiration from Lay’s vibrant colors, we’ve created a unique merchandise collection that speaks directly to our Lay’s fandom. For the launch, we’ve introduced an element of surprise, transforming the simple act of snacking into an exciting treasure hunt. Partnering with HUEMN, we are delivering an experience that goes beyond traditional snacking. We can’t wait for our fans to discover these limited-edition pieces and make them a part of their everyday style.”

    Speaking on this HUEMN co-founder Pranav Misra said “As a brand, HUEMN has always championed wearable art that speaks to individualism and creativity. Inspired by the massive fandom surrounding Lay’s, this partnership is a celebration of the love and connection people have with their favourite potato chips. It’s about bringing the world of Lay’s and HUEMN together, offering the community a chance to wear something that represents both comfort and the joy of snacking. Creating this together with an iconic brand like Lay’s has been an incredible experience for all of us. We’re excited to see our communities embracing this unique association.”

    “Lay’s is a brand that is part of culture and now with the HUEMN partnership we will be a part of pop-culture. This is a great example of how we believe partnerships can create magic,” said Publicis Groupe South Asia CCO and Leo Burnett South Asia chairman Rajdeepak Das.

    The exclusive merchandise features classic sweatshirts, t-shirts and bodysuits adorned with playful Lay’s prints, offering a cool, visual appeal, that showcase Lay’s iconic branding. Each piece is crafted with high-quality materials, making them fun, comfortable, and perfect for the colder months approaching. The merchandise will be sold at HUEMN stores and HUEMN.in, starting today.

  • Technology is central to our strategy: Abhinav Kumar

    Technology is central to our strategy: Abhinav Kumar

    Mumbai: BAGLINE House of Luxury Bags has announced the opening of its second store in Pune, enhancing the city’s vibrant shopping scene. Located on Jungli Maharaj Road in Deccan, Pune, the store offers an exquisite range of luxury bags and accessories for Pune’s discerning consumers.

    Each brand of theirs offers unique qualities and functionality, ensuring our customers discover the perfect blend of style and utility for both daily use and travel adventures.

    Indian Television caught up with Brand Concepts Ltd Whole-time director and CEO Abhinav Kumar where he shared a brief overview of his journey and much more.

    Edited excerpts

    Could you share a brief overview of your journey with Brand Concepts Ltd and how you came to lead Bagline?

    My journey with Brand Concepts Ltd. began in 2007 when I co-founded the company along with Mr. Prateek Maheshwari, to revolutionize the luggage and travel gear industry by infusing it with fashion. Drawing on a strong foundation in luxury brands and a deep passion for the retail industry, we initially focused on character licensing before strategically shifting towards building a fashion-forward portfolio. This portfolio now includes iconic global brands like Tommy Hilfiger, United Colors of Benetton, and Aeropostale, Juicy Couture alongside our innovative brands, The Vertical and Sugarush.

    BAGLINE, House of Luxury Bags, launched as a retail destination for Brand Concepts Ltd., to transform travel gear and bags into a premium lifestyle accessory. Leading BAGLINE has been an inspiring journey, as we’ve successfully positioned it as a leading multi-brand retail destination, offering premium and fashionable travel gear to discerning customers across India. It’s been incredibly rewarding to witness BAGLINE’s growth and its emergence as a significant player in the Indian retail landscape.

    Bagline has become one of India’s leading multi-brand retail destinations in the Travel Gear and Lifestyle Accessories domain. What were the key strategies that contributed to this success?

    BAGLINE’s success as a leading multi-brand retail destination in India’s Travel Gear and Lifestyle Accessories domain can be attributed to several key strategies:

    Fashion-forward portfolio: We aligned with global fashion brands like Tommy Hilfiger, United Colors of Benetton, Juicy Couture and Aeropostale, transforming luggage, handbags and accessories into stylish lifestyle products.

    Design excellence: By blending functionality with aesthetics, our in-house design team ensures our products resonate with contemporary trends and consumer aspirations.

    Omnichannel expansion: We’ve integrated digital technology into our retail model, offering a seamless shopping experience across online platforms and physical stores, including innovative digital stores.

    Sustainability focus: Incorporating eco-friendly practices in our operations and product lines has appealed to environmentally conscious consumers, setting us apart in a competitive market.

    What are some of the major challenges you have faced in expanding the brand’s reach across India, and how have you addressed them?

    Expanding BAGLINE’s reach across India has presented several challenges, particularly in catering to the diverse consumer preferences across different regions. We’ve addressed this by implementing a hyper-localized strategy, our licensed brands used GLOCAL strategy following those guidelines we customized our product offerings and marketing efforts to resonate with Indian tastes. Establishing a strong supply chain, especially in tier 2 and 3 cities, has also been challenging. To tackle this, we’ve formed strategic partnerships with local distributors and logistics providers to ensure efficient product delivery. Additionally, our digital transformation initiatives have played a crucial role in streamlining operations and enhancing our reach in these markets.

    How has technology played a role in enhancing your product offerings and customer experience?

    Technology is central to our strategy, enhancing both our product offerings and the customer experience. We’ve integrated advanced analytics to gain deep insights into consumer behavior, enabling us to personalize product recommendations and marketing initiatives. Our e-commerce platform utilizes AI-driven tools for intuitive navigation, effortless product discovery, and streamlined checkout processes. We have also integrated Quick Commerce and Endless Aisle store formats to mirror our phygital strategy, ensuring a seamless and efficient shopping experience. Our digital stores offer an omnichannel experience, allowing customers to explore our complete inventory, bridging the gap between online and offline shopping.

    How do you incorporate eco-friendly practices into your business operations and product development?

    At Brand Concepts Ltd., sustainability is a key pillar of our operations and product development. We’ve integrated eco-friendly practices across our business, including the use of recycled and sustainable materials in our products and minimizing plastic consumption. Our manufacturing processes emphasize energy efficiency and we are committed to further reducing our carbon footprint by optimizing our supply chain and logistics. We’ve also transitioned to biodegradable and recyclable packaging, ensuring our practices align with the growing demand for eco-conscious choices among our consumers. Our approach not only supports environmental conservation but also strengthens our brand’s resonance with fashion-forward, sustainability-minded customers.

    What are some of the current trends you see shaping the future of the travel gear and lifestyle accessories industry?

    Several trends are driving the future of the travel gear and lifestyle accessories industry. To start, the shift towards integrating fashion into luggage and accessories is gaining momentum, with companies like Brand Concepts leading the way in transforming traditional travel gear into style statements. This trend is evident as more people move away from conventional black and grey bags, opting instead for vibrant colors and unique designs that enhance their airport look. There is a growing emphasis on sustainability and ethical production, as consumers seek brands that reflect their values. Additionally, the adoption of smart technology in travel gear, such as GPS tracking and smart locks, enhances functionality and security. The industry is witnessing a rise in versatile, multi-functional products designed to meet the demands of today’s dynamic, on-the-go lifestyles. Lastly, the digital-first approach is reshaping consumer interactions, with e-commerce and social commerce becoming crucial channels for product discovery and purchase.

    What are your top priorities for Bagline over the next five years?

    Over the next five years, our top priorities for BAGLINE include adding more international brands to diversify our portfolio and expanding our reach through exclusive brand outlets (EBOs) and dedicated Bagline stores. We’re focused on increasing market share while building strong brand loyalty, which we aim to boost through an enhanced loyalty program that encourages repeat purchases. Innovation in our product line, particularly with a focus on sustainable and eco-conscious products, is crucial to our strategy. Additionally, we are committed to digital transformation at every touch point, both in B2C and B2B channels, to create a seamless and modern customer. 

  • Versuni India launches dual-basket Air Fryer 3000 series with Varun Sharma

    Versuni India launches dual-basket Air Fryer 3000 series with Varun Sharma

    Mumbai: Versuni India has launched its latest kitchen innovation, the Dual-Basket Air Fryer 3000 Series in collaboration with actor and comedian Varun Sharma. The partnership aims to make cooking more accessible and enjoyable, showcasing the air fryer’s versatility and ease of use through a playful and relatable video featuring Varun Sharma.

    In the video, Varun brings his signature humour and energy, sharing how the Dual-Basket Air Fryer has made cooking simpler for him. Known for his witty charm, Varun recounts his journey from rarely stepping into the kitchen to now enjoying the convenience and fun of preparing meals with the air fryer. As a self-proclaimed kitchen novice, Varun humorously shows how the air fryer’s dual-basket feature allows him to cook multiple dishes at once, making even the busiest schedules manageable.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Varun Sharma (@fukravarun)

    Commenting on the collaboration, Versuni India Home Solutions Ltd’s chief marketing officer, Pooja Baid said, “We are thrilled to partner with Varun Sharma for a fun and versatile product like our Dual-Basket Air Fryer. His relatable charm and humour perfectly capture the essence of our brand, showcasing the ease and versatility this product brings to the kitchen. At Versuni India, we aim to simplify everyday cooking, and Varun’s authentic approach makes it clear that even the busiest individual and least experienced cooks can create effortless, healthy meals that taste just like mom’s homemade food. We’re confident this video will inspire more people to enjoy the convenience and joy of cooking with our latest innovation—and we’re sure consumers will love it as much as we enjoyed making it.”

    In the video, Varun highlights the air fryer’s dual-basket design, which allows users to cook different meals or larger portions simultaneously. He demonstrates how the synchronised cooking feature ensures that dishes with varying cook times finish together, saving both time and effort. With 8 preset settings and Philips’ RapidAir Plus Technology, the air fryer guarantees perfectly cooked meals, making the kitchen a place of fun and convenience.

    Philips first introduced air fryers to India in 2010, consistently leading with innovative cooking solutions. The Dual-Basket Air Fryer 3000 Series continues this tradition, offering a 9-litre capacity across two asymmetrical baskets, making it ideal for family meals. Its features include the TIME function, eight preset modes for popular dishes, and connectivity to the HomeID app for quick recipes, making it an ultimate tool for healthy, convenient cooking.

  • TAM AdEx: Service sector drives 31 per cent of radio ad volumes in Jan-Jun’24

    TAM AdEx: Service sector drives 31 per cent of radio ad volumes in Jan-Jun’24

    Mumbai: TAM AdEx India has released its half-yearly report on radio advertising for Jan-Jun’24, which showed a three per cent rise in ad volumes compared to the same period in 2023.

    The services sector remained the top contributor with thirty-one per cent of total ad volumes. The auto sector climbed to second place with ten per cent, followed by banking/finance/investment at eight per cent. Together, the top three sectors accounted for nearly fifty per cent of the total ad volumes. The top ten sectors remained consistent from 2023, with minor rank shifts.

    In the top ten categories, ‘properties/real estates’ and ‘hospital/clinics’ retained first and second positions, contributing sixteen per cent and seven per cent of ad volumes, respectively. ‘Cars’ moved up to third position, recording a fifty-seven per cent growth in ad volumes. ‘Retail outlets-jewellers’ grew by twenty-nine per cent, while ‘multiple courses’ and ‘schools’ entered the top ten categories.

    LIC of India held the top spot among advertisers, followed by Maruti Suzuki India. The top ten advertisers accounted for twelve per cent of the ad volumes, with LIC Housing Finance being the leading brand, followed by Alishan and LIC Jeevan Utsav. Notably, three brands in the top ten were from the banking/finance/investment sector, and two were from the auto sector.

    Gujarat led the states with a twenty per cent share, followed closely by Maharashtra at nineteen per cent. Among cities, Jaipur topped the list, contributing nine per cent of ad volumes, with Nagpur and New Delhi following.

    Evening time (5 pm to 9:59 pm) was the most preferred time band for advertising, contributing thirty-eight per cent of ad volumes, followed by the morning and afternoon slots. Ads of twenty to forty seconds in duration were the most popular, contributing sixty-seven per cent of total ad volumes. Shorter ads (under twenty seconds) saw an increase in share compared to the previous year.

  • Skechers signs Yastika Bhatia as its new India brand ambassador

    Skechers signs Yastika Bhatia as its new India brand ambassador

    Mumbai: Skechers, the comfort technology company, has announced Indian cricketer Yastika Bhatia as its newest brand ambassador for the performance category in India. Bhatia is the first female player to join Skechers for cricket boots, following Ishan Kishan’s addition to the team earlier this year. The boots will launch on 30 September, and Bhatia will also feature in marketing campaigns for Skechers performance and lifestyle collections, aiming to expand the brand’s presence in India’s sportswear market.

    Bhatia, a rising star in the Indian women’s national cricket team and a member of the Mumbai Indians Women’s team, debuted for the Indian women’s team in September 2021 against Australia. Known for her left-handed batting and effective wicket-keeping, she has played in various formats, including One Day Internationals (ODIs) and Twenty20 Internationals. Her performance under pressure and contributions with both batting and wicket-keeping have made her a valuable asset to the team.

    Skechers Asia Pvt Ltd CEO Rahul Vira said, “We believe supporting women’s cricket is both important and essential – both as a company that cares about the sport and one that wants to build its presence in India. Yastika Bhatia is the perfect talent to add to the Skechers roster. Yastika’s partnership with Skechers is a reflection of our unwavering commitment to being a leading sportswear brand in India. As we continue to invest in and support the development of sports in the country, Yastika’s talent, dedication, and positive attitude aligns perfectly with Skechers and our ongoing mission to partner with dynamic and inspiring athletes who embody the spirit of perseverance and excellence. We believe her energy and dedication to the sport mirror our brand’s values, and together, we aim to push the boundaries of what’s possible in sportswear.”

    Indian cricketer Yastika Bhatia added, “I’m thrilled to be on board with Skechers! For the past six months, I’ve been training and playing in Skechers Cricket shoes, and the performance and comfort that the shoes provide has been incredible. They’re truly a game-changer when it comes to footwear. Skechers’ dedication to athletes is something I deeply admire, and I’m looking forward to representing a brand that’s committed to innovation in sportswear. This collaboration feels like a natural fit, and I’m eager to see where this journey takes us.”

    Bhatia joins a notable group of athletes wearing Skechers, including Indian footballer Sunil Chhetri, cricketer Ishan Kishan, and global stars such as footballers Harry Kane, Oleksandr Zinchenko, Mohammed Kudus, and Anthony Elanga; basketball players Joel Embiid, Julius Randle, Terance Mann, and Rickea Jackson; MLB players Clayton Kershaw, Aaron Nola, and Brendan Donovan; golfers Matt Fitzpatrick and Brooke Henderson; and pickleball pros Tyson McGuffin and Catherine Parenteau. This diverse roster highlights Skechers’ broad appeal and commitment to performance across sports.

    This partnership marks another milestone for Skechers India as it continues to innovate and redefine the brand’s portfolio for sports in the country.

    Skechers cricket boots will be available for purchase starting on 30 September, along with the latest Skechers performance and lifestyle footwear for men and women available now at Skechers.in, as well as Skechers retail stores throughout India.

  • Godrej Vikhroli Cucina and Ajay Chopra present ‘Nibbler’s Guide to Nugget Nirvana’

    Godrej Vikhroli Cucina and Ajay Chopra present ‘Nibbler’s Guide to Nugget Nirvana’

    Mumbai: Godrej Vikhroli Cucina, the culinary owned media property of the Godrej Industries Group, in partnership with chef Ajay Chopra, is on a mission to transform your nugget experience. Introducing the “Nibbler’s Guide to Nugget Nirvana”, a comprehensive manual to unravel the secrets to crafting the perfect nugget while avoiding common mistakes, featuring Godrej Yummiez Chicken Nuggets.

    Chef Chopra shares his expert tips for elevating the nugget experience:

    . Skip the thaw: Cook nuggets straight from the freezer for the crispiest bite.

    . Master the oil: Use about half an inch of oil in a pan and ensure it’s hot (but not smoking) before adding nuggets. If its too hot it will burn your nuggets and if it is not hot enough, then the nugget becomes greasy

    . The Temperature Hack: Dip a chopstick or a wooden spoon, if it starts bubbling then your oil is ready

    .  Perfect the timing: Cook for 3-4 minutes on medium heat, flipping halfway through, until golden brown and crispy.

    . Embrace the air fryer: For a healthier option, air fry frozen nuggets at 400°F for 8-10 minutes, flipping halfway through.

    This guide further adds Chef Ajay Chopra’s top 3 picks for dips beyond the ketchup like guacamole, creamy ranch, and sweet chili sauce. The Nugget Nirvana guide also focusses on the common issues in most households- left over meals. It comes with 2 creative recipes which repurposes leftover dal or gravy with crispy nuggets for innovative meals.

    “People often forget how versatile nuggets can be. Through this guide, I want to inspire people to approach nuggets with a fresh perspective. Something as simple as oil depth or temperature can make or break your dish. It can be frustrating comparing the home fried nugget to something your order and it all comes to how you fry it. Smoking point is key, the same varies from oil to oil and one can’t possibly memorize those and stand at the stove with their kitchen thermometers every time you are craving a quick and simple nibble.  This short and simple guide will give you the hacks that don’t require complicated tools and help everyone avoid the common pitfalls. This isn’t just restricted to nuggets, frying like a pro is not rocket science.” said Chopra.

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