ITV

Category: Brands

  • “Consumer education is essential to our approach:” Magniflex’s Anand Nichani

    “Consumer education is essential to our approach:” Magniflex’s Anand Nichani

    Mumbai: As burnout and sleep issues become more prevalent, people are increasingly recognising the importance of quality sleep for their well-being. In response to this growing awareness, the quest for both comfort and affordability in sleep solutions has intensified.

    Magniflex, Europe’s leading luxury mattress brand with 63 years of Italian craftsmanship, is addressing this need in India’s price-sensitive market through its Magniflex Investment Plan (MIP). This initiative offers an EMI option, making high-quality mattresses accessible without financial strain. By combining luxury with affordability, the MIP campaign caters to evolving consumer priorities and enhances access to premium sleep solutions.

    Indiantelevision.com’s Arth Chakraborty caught up with Magniflex India’s managing director Anand Nichani to discuss the evolving consumer trends in sleep health post-pandemic, the inspiration behind the Magniflex Investment Plan (MIP), and how the campaign addresses the challenge of balancing luxury with affordability.

    Edited Excerpts:

    On the trends that are emerging among consumers regarding sleep and the need for high-quality mattresses, and the influence of pandemic on these trends

    Post-COVID, we have observed that people have started prioritising their health over money; they are willing to go the extra mile and spend on products that make a positive difference to their well-being.

    The Indian market is becoming very educated—by educated, I mean that today, due to access to information, people are aware of their choices. Moreover, with the increase in disposable income, people are inclined to spend on well-researched products.

    Our sales grew post-COVID because of the technologically advanced products we offered and the certifications our products came with.

    On the inspiration behind introducing the Magniflex Investment Plan (MIP) in India

    Since its launch in 2010, Magniflex has been favored by a niche group of customers. However, post-COVID, we noticed a significant shift in customer behaviour. People became more aware of the critical role sleep plays in their overall health and wellness.

    As interest in our mattresses grew, many customers began asking about EMI options. This inspired us to launch the Magniflex Investment Plan (MIP), an easy EMI option that allows customers to invest in high-quality mattresses.

    To make this possible, we partnered with Bajaj EMI and ShopSe, offering no-cost EMI options at all our franchise and dealer stores. ShopSe also enables customers to opt for EMI options directly on our website. This shift in consumer priorities post-COVID has led to an increased demand for affordable luxury, and our EMI options provide an accessible way for customers to enjoy the comfort and benefits of our premium mattresses while spreading the cost over time.

    On the MIP campaign addressing the challenge of balancing luxury with affordability

    The EMI option allows customers to spread the cost of a luxury mattress over several months rather than paying the full price upfront. This makes the purchase more manageable for those who aspire to own a premium product but might be deterred by the initial cost.

    By offering a luxury product on EMI, the campaign emphasizes the value of the mattress while reducing the immediate financial burden. Customers perceive that they are getting a high-quality product at an affordable monthly rate, which enhances the brand’s appeal.

    The EMI campaign democratises luxury by making it accessible to a wider demographic. It allows people from various economic backgrounds to experience the comfort and benefits of a premium mattress, reinforcing the brand’s commitment to offering luxury for all.

    On the role that strategic product placements and media interactions play in the success of the MIP campaign

    They help the brand reach a wider section of the target audience and help them understand why an investment in their health is crucial. This approach targets potential customers who might not have been actively searching for a mattress but could be persuaded by seeing the product in a relatable context.

    Media interactions, such as features in respected publications or interviews on well-known platforms, lend credibility to the MIP campaign. When consumers see trusted sources discussing or endorsing the product, they are more likely to consider the MIP offer a reliable and beneficial option.

    Strategic product placements can create an emotional connection with the audience by showcasing the product in settings that resonate with their lifestyle or aspirations. This connection can be a powerful motivator in driving purchase decisions, especially when EMI options make the product more accessible.

    On the role that consumer education plays in Magniflex’s strategy for promoting the long-term health benefits of high-quality sleep solutions

    Consumer education is essential to our approach. Often, customers visiting our stores aren’t aware of the underlying causes of their health issues. Our sleep experts take the time to understand their sleep patterns and frequently discover that inadequate sleep is a major contributor. This prompts an examination of the mattress they’re using.

    Our trained staff then identify the specific issues the customer is facing and recommend the most suitable mattress accordingly. In India, we’ve achieved a 99 per cent customer satisfaction rate, and we’re proud to note that our mattresses are rarely returned due to dissatisfaction.

  • Embracing Bonjour’s bamboo socks for a sustainable future this World Bamboo Day

    Embracing Bonjour’s bamboo socks for a sustainable future this World Bamboo Day

    Mumbai: The occasion of World Bamboo Day (18 September) is an opportune moment to reflect on the incredible benefits of bamboo, particularly in innovative applications like sustainable fashion. Among its many uses, bamboo has emerged as a game-changer in the world of textiles, with bamboo socks leading the charge towards eco-friendly fashion. This article explores the sustainability of bamboo and its significant role in revolutionizing the sock industry along with Bonjour’s Bamboo Socks.

    Bamboo: A Green Powerhouse

    Bamboo is often celebrated for its rapid growth and minimal environmental impact. Unlike traditional timber, bamboo is a grass that can grow up to 35 inches in a single day under ideal conditions. This incredible growth rate means bamboo can be harvested in just three to five years, compared to decades for hardwood trees. Its resilience and adaptability make it a highly sustainable resource.

    Bamboo cultivation requires less water than cotton, a fact that highlights its water-efficient nature. It also thrives without the need for synthetic fertilizers or pesticides, reducing soil and water pollution. These characteristics position bamboo as a champion in the quest for more sustainable agricultural practices.

    Bamboo in Textiles: A Revolutionary Shift

    The transition from bamboo’s traditional uses—such as in construction and utensils—to its application in textiles represents a significant leap forward. Bamboo fibers are transformed into a soft, breathable fabric that offers numerous advantages over conventional materials.

    1. Environmental Benefits

    Bamboo fabric is biodegradable and compostable, unlike synthetic fibers that contribute to microplastic pollution. Its production process is also less harmful to the environment. While there are concerns about the chemical processes used to convert bamboo into fabric, many companies are adopting more eco-friendly methods that minimize these impacts.

    2. Comfort and Performance

    Bamboo socks are celebrated for their comfort and performance. The natural properties of bamboo fiber make it highly breathable and moisture-wicking, keeping feet dry and odor-free. This is particularly beneficial for those with active lifestyles or sensitive skin. The fabric is also known for its hypoallergenic properties, which can be a boon for individuals with allergies or skin conditions.

    3. Durability and Longevity

    Bamboo fibers are surprisingly strong and resilient, which means bamboo socks can withstand significant wear and tear. This durability contributes to a longer lifespan for the product, reducing the frequency of replacements and ultimately minimizing waste.

    The Shift Towards Sustainable Fashion

    In the broader context of sustainable fashion, bamboo socks are part of a larger movement towards reducing our environmental footprint. Consumers are increasingly aware of the impacts of their purchases and brands are responding with innovative, eco-friendly products. Bamboo socks represent a practical choice for those looking to make more responsible fashion decisions.

    By opting for bamboo socks, consumers support a product that not only performs well but also aligns with their values concerning sustainability. This shift in consumer behavior is driving change in the industry, encouraging more brands to explore and invest in sustainable materials.

    About Bonjour’s Bamboo Socks

    Bonjour’s Bamboo Socks are crafted from 100% natural bamboo fabric, utilizing organically grown bamboo fibers to deliver exceptional softness and comfort. This makes them a sustainable and eco-friendly choice. Bamboo is an environmentally conscious material that grows with minimal resource consumption. Bonjour’s Bamboo Socks stand out for their ultra-soft texture, as bamboo fibers offer a luxurious, silk-like feel that surpasses cotton and other fabrics in terms of comfort.

    The socks are designed with enhanced cushioning, featuring additional padding at the bottom to provide extra comfort and support during physical activities, reducing friction and minimizing the risk of blisters. They also boast moisture-absorbing and anti-odor properties; bamboo’s hollow fibers absorb moisture up to four times more effectively than cotton, and its natural antimicrobial properties inhibit the growth of odor-causing bacteria.

    With thermoregulatory features, the bamboo fabric provides excellent ventilation and insulation, keeping your feet warm in winter and cool in summer. Bonjour’s Bamboo Socks incorporate an innovative design that blends natural fibers with elastic yarn, including breathable mesh and arch compression in the midfoot area. This design ensures maximum comfort and performance whether you’re engaging in intense athletic activities or wearing them casually throughout the day.

    Additionally, Bonjour’s Bamboo Socks offer continuous freshness and odor control for up to 7 days, thanks to their natural antimicrobial properties. This makes them a key component of the “7-Day No Smell Socks” collection, ensuring your feet stay clean and comfortable day after day.

    As we celebrate World Bamboo Day, it’s crucial to recognize the potential of bamboo as a sustainable solution to many environmental challenges. The use of bamboo in textiles, particularly in products like socks, exemplifies how this versatile plant can contribute to a greener future. By embracing bamboo, we not only enjoy the benefits of a comfortable and high-performance product but also take a step towards reducing our environmental impact.

    The journey towards a more sustainable future is ongoing and every small choice counts. Bamboo socks are a testament to the positive change we can achieve through mindful consumption. This World Bamboo Day let’s celebrate bamboo’s role in creating a more sustainable and stylish world, one step at a time.

  • Nikon leads imaging innovation with advanced mirrorless cameras for content creators

    Nikon leads imaging innovation with advanced mirrorless cameras for content creators

    Mumbai : Nikon India stands as a trailblazer in imaging and optical technology, setting the benchmark with its extensive portfolio of products and services. From the advanced Mirrorless Z series and robust D-SLRs to the versatile COOLPIX cameras and acclaimed NIKKOR lenses, Nikon delivers exceptional solutions for every imaging requirement. The company’s commitment to innovation was prominently showcased in November 2023 with the celebration of the 90th anniversary of NIKKOR lenses, a testament to Nikon’s enduring pursuit of imaging excellence. As the industry continues to evolve, Nikon remains dedicated to empowering filmmakers, content creators, and photographers with state-of-the-art technology and a profound understanding of their creative needs.

    Indiantelevision’s Suman Baidh caught up with Nikon India’s managing director Sajjan Kumar to discuss the company’s strategic response to the evolving landscape of creative careers, the latest advancements in their camera technology, and how Nikon plans to continue supporting and inspiring the next generation of filmmakers, photographers, and content creators.

    Edited Excerpt

    On Nikon adapting to the changing landscape of career choices among younger generations, particularly in creative fields like director of photography, filmmaking, and social media content creation

    Nikon recognises the dynamic shift in career aspirations in the younger generations and we are committed to support the new wave of creative professionals with our cutting-edge technology. We offer a diverse range of products including a comprehensive range of advanced Mirrorless to DSLRs along with a range of NIKKOR Lenses, tailored to suit various creative needs, budgets, and skill levels. Whether an individual is a beginner or a seasoned professional, there is a Nikon camera and lens designed for everybody’s needs.

    Additionally, Nikon provides in hand experience through a series of workshops tailored to different genres and interests. These workshops are designed to provide in-depth knowledge of video and photography skills, enhancing technical skills and inspiring creativity. They offer participants the opportunity to learn from industry experts.

    Furthermore, Nikon remains committed to continuous innovation to meet the evolving demands of modern content creators. In response to the needs of professionals, we have recently expanded our full-frame mirrorless camera portfolio with the launch of the New Nikon Z6III. The exceptional performance of this model is designed to meet the unique needs of today’s cinematographers and social media influencers, ensuring that they have the right device to create high-quality, impactful content.

    On the specific features or technologies in Nikon cameras catering to the needs of professionals in these creative fields

    Nikon Mirrorless Full-Frame cameras are equipped with an in-body Image stabilization system that captures exceptionally sharp images and videos, which is essential for producing professional-quality content. Additionally, Nikon cameras incorporate advanced AI capabilities such as Portrait Impression Balance and skin softening for stunning portraits.

    Our cameras also feature AI-led advanced autofocus systems that ensure fast and accurate focusing. This advanced technology is crucial for capturing moving subjects and achieving sharp, precise shots, making it invaluable for professionals in dynamic shooting environments.

    In addition to still photography, Nikon offers impressive video capabilities, including 8K video recording and log profiles. These features enable creators to produce cinematic footage with enhanced dynamic range and greater flexibility in post-production, allowing for more creative control and superior results.

    Furthermore, Nikon cameras are renowned for their reliability and durability. Built to withstand the rigours of professional use, they ensure consistent performance in various shooting environments and conditions. This robust construction ensures that our cameras can handle the demands of any creative project, providing peace of mind to professionals.

    On Nikon staying ahead of the competition in providing professional-grade cameras for content creators

    We maintain our competitive edge in providing professional-grade cameras by prioritizing innovation and user feedback. To cater to the evolving demands of professionals, our newly launched Nikon Z6III brings the world’s first-ever partially-stacked CMOS sensor and the world’s brightest Electronics View Finder (EVF) This new model inherits key features from our flagship Z9 and Z8 cameras, including in-camera RAW and N-Log video capabilities, and is powered by the advanced EXPEED 7 processor, delivering industry-leading performance.

    Additionally, our significant investments in research and development led to the introduction of cutting-edge technologies that distinguish our cameras from the competition. Through active engagement with professionals and a deep understanding of industry trends, we continuously refine our products to meet and surpass the demands of content creators, ensuring they have the tools they need to achieve their creative visions.

    On Nikon’s strategy in engaging with and understanding the needs of Gen Z and Gen Alpha consumers

    Nikon maintains an active presence on popular social media platforms such as Instagram, Facebook, X, and YouTube, where Gen Z and Gen Alpha are highly engaged, and we have our own “My Nikon” Application. Through compelling content and regular interactions, we connect with these audiences to gain valuable insights into their preferences and behaviours.

    Additionally, we prioritise direct feedback through one-on-one interactions with professionals. This feedback is crucial for understanding their needs, preferences, and expectations, allowing us to tailor our products and strategies to better meet their demands. Nikon’s retro design models, like the Z fc and Zf, have resonated particularly well with Gen Z, demonstrating our commitment to aligning our offerings with the evolving tastes of newer generations.

    By combining an active social media presence with direct consumer feedback, Nikon ensures we stay attuned to the evolving preferences of Gen Z and Gen Alpha, enabling us to effectively engage and serve these important consumer groups.

    On future trends Nikon anticipating in the professional camera market, especially concerning the evolving career choices of younger generations

    There are several trends that will shape the future of the professional camera market, driven by the dynamic preferences and career aspirations of the younger generation. We understand the importance of meeting the high expectations of our consumers, which is why we continuously innovate to provide the cameras they need to excel in their creative pursuits. Our Z lenses, known for their superior optical performance and versatility, are a testament to our commitment to supporting photographers and videographers in capturing their vision with unparalleled clarity and precision. Features such as portrait impression balance and skin softening will enable photographers to achieve professional-quality results effortlessly.

    As the demand for high-quality, reliable equipment grows, Nikon is committed to staying at the forefront of these trends, continually innovating to provide tools that not only meet but exceed the expectations of the new generation of photographers and content creators.

  • Shilpa Shetty joins Alpino as brand ambassador and key investor

    Shilpa Shetty joins Alpino as brand ambassador and key investor

    Mumbai: Alpino, the renowned healthy foods brand that rose to fame on Shark Tank India, has welcomed Shilpa Shetty as its brand ambassador and key investor. This partnership signifies a major milestone for Alpino, which also raised $1.2 million in its maiden funding round, with participation from Paresh Ghelani and other prominent angel investors from Aashar Capital.

    Alpino, known for revolutionising the health food industry, offers a unique product range based entirely on peanuts. It stands as the world’s only peanut product company, making nutritious eating fun with its high-protein items like peanut butter, super rolled oats, super muesli, and the world’s first peanut protein isolate powder. The company plans to launch over 20 new products in the next two years.  

    As a long-time fan of Alpino’s peanut butter, Shilpa Shetty expressed her excitement, “I’ve always believed in living a balanced life—staying healthy, but without stressing over it too much. Alpino embodies this philosophy perfectly. Their natural peanut butter has been a staple in my home; my kids love it too. It’s a brand I’ve trusted and enjoyed, so when the opportunity arose to become a part of Alpino, it felt like a natural fit, just like their products.”

    Last year, Alpino faced a setback when a fire at its Surat warehouse caused losses exceeding Rs 2 crore, halting operations for six months. However, the brand rebounded with the launch of “Alpino 2.0,” achieving record-breaking revenues and demonstrating its resilience.

    The funds from this round will boost Alpino’s offline presence, support international expansion, and drive product innovation. With a growth rate exceeding 150 per cent this year, Alpino’s in-house production capabilities and global reach have established it as a market leader. The brand is a top seller on e-commerce platforms like Amazon and Flipkart, with products available at over 6,000 retail touchpoints across India, including major chains like Reliance, Metro Wholesale, and Godrej’s Nature’s Basket. Alpino also sells its products in over 10 countries worldwide.

    Founded in 2016 by six friends—Chetan Kanani, Hiren Sheta, Umesh Gajera, Priyank Vora, Milan Gopani, and Mahatva Sheta—Alpino aims to become a Rs 500 crore brand within the next two years. Shilpa Shetty’s involvement strengthens this commitment and aligns with Alpino’s mission to make India a protein-rich nation without compromising on taste.

    “We are beyond thrilled to welcome Shilpa Shetty to Alpino,” said Alpino Health Foods, CEO & co-founder Chetan Kanani. “Shilpa’s dedication to transforming India’s approach to health and her genuine love for our products make her the ideal face for our brand. Her zestful, fun-loving nature and passion for fitness perfectly align with our brand positioning that healthy eating should be fun and not a burden. We are confident that Shilpa’s influence will inspire more people to embrace a protein-rich lifestyle.”

    XPRIZE Foundation’s board member Paresh Ghelani who also joins as a key investor and advisor, added, “As someone deeply committed to innovation and impact, I see Alpino as more than just a brand – it’s a movement towards healthier living. The founders’ passion for creating high-quality, accessible nutrition aligns perfectly with my vision of empowering individuals to lead better lives. I am excited to support Alpino in their journey to make healthy eating a fun, enjoyable, and integral part of daily life, not just in India but across the globe. Together, we can drive a significant shift in how people perceive and consume nutrition.”

    With Shilpa Shetty onboard, Alpino remains committed to making its protein-rich products a staple in every household, striving to make India protein-sufficient without compromising on taste or quality.

  • Golden Bullet welcomes Olympian Manu Bhaker as brand ambassador

    Golden Bullet welcomes Olympian Manu Bhaker as brand ambassador

    Mumbai – Golden Bullet has announced the signing of Manu Bhaker, one of India’s most celebrated athletes, as their brand ambassador. Bhaker’s recent outstanding performances at the Paris 2024 Olympics, where she clinched two bronze medals in the 10m air pistol events—one in the individual category and another in the mixed team event—cement her place as a symbol of precision, resilience, and focus.

    Industrial Tools Corporation, the company behind Golden Bullet are prominent players in the power tools, hand tools and accessories industry since 1963. Known for setting new standards in reliability and innovation, the company continues to empower professionals across industries with tools that deliver exceptional performance.

    At just 22 years old, Bhaker has already made history by becoming the first Indian athlete since Independence to win two medals in a single edition of the Olympics. Her achievements mark her as the face of a new generation of Indian champions who are rewriting records on the world stage. Bhaker’s journey to becoming an Olympic medalist embodies determination and grit, qualities synonymous with the tools Golden Bullet produces.

    IOS Sports and Entertainment, the exclusive marketing agency of Ms Manu Bhaker facilitated this association between Golden Bullet and the double Olympic Medalist.

    Sharing her thoughts on the association, Manu Bhaker commented “I am excited to partner with Golden Bullet, a brand that resonates with my values of accuracy, consistency, and reliability. Just like every shot I take demands precision, Golden Bullet’s tools stand for uncompromised quality and performance. I look forward to inspiring others to aim for excellence with this collaboration.”

    Commenting on the partnership, Kamal Kampani and Akash Kampani, partners at Industrial Tools Corporation, said: “We are thrilled to welcome Manu Bhaker into the Golden Bullet family. Her relentless pursuit of perfection and her exceptional achievements align perfectly with our brand’s vision to empower individuals with tools that deliver precision, power, and performance. Manu’s journey reflects the dedication and strength that we aim to bring to every professional using our tools.”

    IOS Sports & Entertainment founder & MD Neerav Tomar said, “We are delighted to facilitate a partnership with Manu Bhaker and Golden Bullet. From an ideology perspective, the brand is in sync with Manu, and the collaboration is the right fit for her. We are confident that the deal will help both Manu and the brand in achieving their long-term visions and goals together.”

     

  • MAGGI crafts new ‘Happy Bowl’ with love

    MAGGI crafts new ‘Happy Bowl’ with love

    Mumbai: Continuing with its spirit of culinary innovation, MAGGI has unveiled the Happy Bowl. The new product combines irresistible taste with goodness of atta, and is a source of protein, calcium, vitamin A, and fiber. Available in two delightful flavours, ‘Yummy Masala’ and ‘Twisty Tomato,’ this new offering is crafted to delight young palates while embodying MAGGI’s commitment to delivering great taste through innovation.

    Nestlé India director, foods business, Rajat Jain shared his enthusiasm for the new product and said, “At MAGGI, we are deeply passionate about the food we create, and MAGGI Happy Bowl holds a truly special place in our hearts. It promises to continue MAGGI’s legacy of creating beloved products for everyone in the family and provide them with more options. MAGGI Happy Bowl is our offering for the kids and a gift to moms, offering joyful simplicity in every bite”

    Supporting the launch, MAGGI has rolled out a comprehensive marketing campaign that spans TV, digital media, print, and outdoor advertising across major cities. The campaign highlights the dual appeal of great taste and goodness, aiming to make the Happy Bowl a new favorite at family tables.

  • JSW MG Motor India to enter car segment with MG Select

    JSW MG Motor India to enter car segment with MG Select

    Mumbai: JSW MG Motor India announced the launch of MG Select, a new channel brand targeting the growing ‘accessible luxury’ segment in India. This segment is characterised by consumers seeking exclusivity with premium products and elevated experiences. With MG Select, the company will focus on providing unparalleled customer experience for the segment buyers.

    This move reflects the company’s strategic response to opportunities in the premium automotive market, particularly the rising demand for luxury products that are more inclusive, sustainable, and personalised. This focus on a curated experience aims to differentiate MG Select in a competitive market. MG Select will establish exclusive, new-age luxury, experience centres in 12 key cities across India in Phase 1.  The brand will offer a range of vehicles primarily NEVs, including plug-ins, hybrids, EVs, and more.

    JSW MG Motor India chief growth officer Gaurav Gupta said, “The traditional concept of ‘purchasing’ is evolving, with Indian consumers increasingly shifting towards accessible luxury. MG Select aims to position itself as a key player in this segment by offering an elevated brand experience to new-age customers, who aspire for premium brands. Infused with personalisation and driven by innovation, the MG Select experience centres will offer a curated experience to customers, blending culture, hospitality, sustainability, innovation and craftsmanship, and reimagining luxury.”

    These cars will embody MG Select’s commitment to the pillars of innovation and sustainability. MG Select will offer a range of high-end vehicles, and, over the next two years, will expand its portfolio to include four premium products, with its maiden product planned for Q1 of 2025.

    JSW MG Motor invites dealer partners who can resonate with the vision of MG Select and help make it a reality.

  • Van Heusen welcomes Taapsee Pannu as a new face for women’s fashion

    Van Heusen welcomes Taapsee Pannu as a new face for women’s fashion

    Mumbai: Van Heusen proudly announces its new partnership with acclaimed actress Taapsee Pannu as the brand ambassador for its women’s fashion segment. This association aligns with Van Heusen’s commitment to empowering the modern woman through versatile and functional fashion.

    Van Heusen celebrates the “Lead Every Role” campaign, showcasing its dynamic and trendsetting product portfolio. From formals to casuals, travel, and evening wear, Van Heusen designs its collections to resonate with ambitious and confident women. Taapsee Pannu, known for her impactful roles on and off-screen, embodies this vision of the modern Indian woman.

    Commenting on the collaboration, Van Heusen’s chief operating officer, Abhay Bahugune said, “We are committed to being the force multiplier for modern, discerning women. We are excited to have Taapsee on board as she truly represents the ambitious and relentless woman of today. Taapsee is a seamless fit for Van Heusen as she has a confident personality and a strong personal mission, much like many of Van Heusen’s women customers. This is a great leap for the brand to be able to live up to the mantle of being India’s leading western wear brand for women.”

    Taapsee Pannu shared her excitement, saying, “I’m extremely happy and thrilled to be the new face of Van Heusen because I feel this brand truly represents today’s modern Indian woman who is ambitious and self-made. Van Heusen has versatile and fashionable offerings, and I am super glad to be part of the Lead Every Role campaign, as this concept is extremely close to my heart.”

    Van Heusen continues to expand its presence, offering its stylish collections through 150 stores across India, major department stores like Lifestyle, Shoppers Stop and Pantaloons, and on leading e-commerce platforms such as Amazon, Myntra, and its exclusive website and app.

  • Imagine by Ample unveils ‘More with Imagine’ campaign

    Imagine by Ample unveils ‘More with Imagine’ campaign

    Mumbai: Apple’s premium partner, Imagine by Ample has announce its exciting new offers for the launch of the highly awaited iPhone 16. Under the ‘More with Imagine’ campaign, customers can pre-book the iPhone 16 from 13 to 19 September for just ₹5,000 and enjoy a range of exciting vouchers and rewards from brands like Asics, Bose, Myntra, and Swiggy.

    As part of this exclusive campaign, Imagine offers iPhone lovers more than just the latest technology. This campaign aims to bring extra value and an enhanced shopping experience to Apple fans across India. Imagine has always been committed to offering more than just technology, it’s about delivering unforgettable experiences. Whether you are a first-time Apple user or a loyal customer, Imagine is the place to discover the iPhone 16 in a whole new way.

    “On the launch of iPhone 16, we are excited about the ‘More with Imagine’ campaign,” said Imagine’s CBO, retail – Partha Sarathi Bhattacharyya. “At Imagine, we are more than just a retail partner. Our goal is to offer the customers an unparalleled experience beyond the product itself. With the launch of the ‘More with Imagine’ campaign, we are not only giving iPhone enthusiasts access to the latest iPhone 16 but also rewarding them with an array of exclusive offers and services. To add an element of surprise and delight, we are thrilled to announce a lucky draw for all customers who pre-book and purchase an iPhone during this period, offering a chance to have the cost of their device fully covered. We believe in creating more value for our customers and making their journey with Imagine exceptional.”

    This promotion reinforces Imagine’s dedication to exceeding expectations and delivering more than just a product, providing a comprehensive experience that is both rewarding and memorable.

    This special offer is available online and offline across all 45 Imagine Apple stores in key cities including Bangalore, Chennai, Hyderabad, Goa, Gwalior and multiple cities across Kerala. Each store is equipped with both sales and service experts to provide you with comprehensive support under one roof.

  • Weekend Unwind with Shryoan Cosmetics’ Nischay Madnani

    Weekend Unwind with Shryoan Cosmetics’ Nischay Madnani

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Shryoan Cosmetics founder and CEO Nischay Madnani.

    Without further ado, here it goes…

    Your mantra for life

    My mantra for life is to embrace growth and stay curious. I believe that continuous learning and an open mind are essential for personal and professional development. By remaining curious and adaptable, we can navigate the ever-changing landscape of life with resilience and innovation.

    A book you are currently reading or plan to read

    I’m currently reading Zero to One by Peter Thiel, the founder of PayPal. This book offers a unique perspective on entrepreneurship and innovation, encouraging readers to think beyond conventional boundaries and explore new possibilities. It’s an inspiring read for anyone interested in building something truly original.

    Your fitness mantra

    My fitness mantra is to focus on progress rather than perfection. Fitness is a journey, and by celebrating small victories and improvements. I stay motivated and committed to maintaining a healthy lifestyle without the pressure of perfection.

    Your comfort food

    My go-to comfort food is Subway. It’s a versatile and satisfying option that allows me to indulge in a variety of flavors while maintaining a balanced diet.

    A quote or philosophy that keeps you going when the chips are down

    A quote that resonates with me, especially during challenging times is – ‘What’s in it for me?’.

    This philosophy reminds me to stay focused on my goals and to make decisions that align with my personal and professional growth.

    Your guilty pleasure

    My guilty pleasure is food. I have a deep appreciation for good food, and indulging in a delicious meal is something I occasionally allow myself to enjoy without guilt.

    The last time you tried something new

    In January 2024, I had the exhilarating experience of flying a plane in Australia. It was a thrilling adventure that pushed me out of my comfort zone and gave me a fresh perspective on life.

    A life lesson you learned the hard way

    A hard-earned life lesson for me has been not to trust anyone too much or too blindly. Trust is essential, but it must be earned and balanced with discernment.

    What gets you excited about life?

    Spontaneous travel and adventures, along with meeting new people, are what truly excite me. The thrill of discovering new places and connecting with diverse individuals keeps life vibrant and full of possibilities.

    What’s on top of your bucket list?

    Seeing the Northern Lights is at the top of my bucket list. Experiencing this natural wonder is something I’ve always dreamed of, and it represents a connection to the beauty and mystery of our world.

    If you could give one piece of advice to your younger self, what would it be?

    I would tell my younger self to keep going, it gets better. Don’t be afraid to step out of your comfort zone; the most rewarding experiences often come from taking risks and embracing new challenges.

    One thing you would most like to change about the world

    If I could change one thing about the world, it would be to enhance women’s safety. Considering the ongoing issues globally, I feel that creating a safer environment for women is a necessary and urgent change.

    An activity that keeps you motivated and charged during tough times

    Staying physically active is what keeps me motivated and energized during tough times. Regular exercise not only boosts my physical health but also clears my mind and helps me stay focused.

    What lifts your spirits when life gets you down?

    When life gets tough, focusing on my goals lifts my spirits. Reconnecting with my purpose and the bigger picture helps me stay grounded and resilient.

    Your go-to stress buster

    Travelling is my go-to stress buster. Exploring new places and cultures rejuvenates me and provides a much-needed break from the routine, helping me return with a refreshed mindset.