Category: Brands

  • Men’s wear designers challenge themselves at Lakme Fashion week

    Men’s wear designers challenge themselves at Lakme Fashion week

    MUMBAI: Three leading men’s wear designers – namely Deepit Chugh, Rahul Singh and Vikram Bajaj – made their mark at Lakme Fashion Week in partnership with FDCI on 12 October on the Runway.

    This season, the many aspects of city life with the convergence of  personalities, directions and experiments pushed fashion designer Deepit Chugh’s creativity on to the drawing board for his latest collection of his label Line Outline at LakmeFashion Week in partnership with FDCI.

    Deepit Chugh's avant garde collection

    It  showcased an Avant Garde men’s wear line, which was aimed at the daring adventurous male, who enjoys experimenting with his sartorial sentiments.

    The very dapper well-known theatre artist, Chintan R Rachh made a stylish entry on the ramp when he opened the show wearing a really cool, white, jacket lavishly embellished with pitta and hand bead work teamed with wide leg fringed pants.

    The many design elements of scaffolding, sidewalks patterns, glass cover buildings were reflected on his garments. The fabrics were ideal for the masculine look as sturdy men’s suiting materials were balanced with sheer tulle.

    Detailing appeared in the form of giant lapels for knee length coats or a shawl collar for cropped jackets. Sheer vests were dappled with embroidery, while discreet glitter occasionally appeared. The use of multi stripes in varying sizes and colours for a co-ord set, quirkily worn with a necktie, was a distinct inspiration from the theme. The Line Outline label at times also lived up to the brand name, as geometric linear prints appeared for biker jackets or coats.

    The silhouettes were loose with trousers moving from pleated to flat front. Embellishments concentrated on hand embroidery, cording, pitta work and hints of zardozi, while there was a marked emphasis on pattern and colour play, Deepit ensured that buyers were comfortable in the collection as his aim was to design easy and wearable clothes.

    “I like to work with looks using contemporary embroideries and create outfits that are wearable yet make a statement and allow you to stand out in a crowd. My inspiration is an amalgamation of city scapes, architecture and personalities that all come together. ” says the designer.

    Rahul Singh showcased an unconventional fashion direction

    Rahul Singh unconventional showcase

    Men’s wear in India has taken a fantastic path for the present-day buyers, who have been making some unconventional and adventurous choices. To match the requirements of the trendy male dressers, Rahul Singh unveiled his very innovative line that would fit perfectly into the Gen Z category at Lakme Fashion Week in partnership with FDCI.

    For years and from the beginning of his label, he has always believed in working towards the upliftment of the crafts and traditional methods of tie and dye and worked on many patterns and forms of Shibori.

    Called Modern Boheme, the look was aimed at the buyer, who preferred to dress sharply even while holidaying. It was a romantic showcase with crisp cuts and finely tailored clothes that the twenty-first  century male would like to see himself in.

    The highlight of the collection was the summer linen in strong masculine shades of grey, black and white that would suit the sartorial choices of stylish men. Giving a further boost to the style quotient, Rahul added the beautiful blends of Shibori craft to raise the collection’s embellishments’ standard. There were a variety of options like the tie-up robe with a sprinkling of embroidery, sequinned gilets, printed tunics and embroidered jackets for the fashion forward male.

    “If you like to Holiday in bold Bohemian Crisp monochromatic clothing, this collection is your Runway!” says the designer.

    The Modern Boheme line by Rahul Singh was all about an exclusive holiday, offering that was contemporary but in the classic category of fashion.

    Vikram Bajaj paid homage to the humble colour grey

    Vikram Bajaj's Line of Grey

    Vikram Bajaj paid a fashionable tribute to the colour grey with his collection Life of Grey at Lakme Fashion Week in partnership with FDCI. His latest men’s wear line was a mix of sporty couture that displayed Avant Garde silhouettes, on which modern graphics and prints, were inspired by Japanese culture, along with the spirit of the Samurai, anime, and street style.

    The colour grey according to Vikram has immense possibilities. Grey is often the unsung hero of the colour story, but it was a gentle hue that projected a quiet strength and elegance with umpteen options. From slate grey to dove grey, the colour was a reminder of beauty in life during the silent moments. Yet, it was a colour that speaks of power, simplicity, strength and a bit of ambiguity.

    Watch out for sporty colours as they made a spritely entry on the ramp for flawlessly tailored men’s wear. There were energetic shades of pale lime yellow, flame orange, winter sky blue, lupine and Mars red that added to the prime grey hue. While it was termed as a men’s wear line, Vikram’s look had many impeccably tailored pieces that were ideal for all genders. This reflected the designer’s commitment to inclusivity and diversity.

    Vikram is a daring unconventional men’s wear designer and his creations are coveted at times by both men and women. His cuts, styling and construction are experimental, yet perfectly structured. His cutting-edge designs speak a stylish, fashion philosophy.

    “My collection is a gender-neutral line that fuses sport couture with avant-garde silhouettes. The modern graphics and prints draw inspiration from Japanese culture, showcasing the spirit of the Samurai and a mix of street style. The energetic shades of pale lime yellow, flame orange, lupine, and Mars red enhance the primary grey hue, creating a vibrant and modern aesthetic,” says designer Vikram Bajaj.

    Vikram Bajaj’s Life of Grey celebrated the colour, which has been a gentle hue that projects great significance in fashion as well as in life.

  • One Infinite presented Megha Bansal, Romaa Agarwal, Salita Nanda at Lakme Fashion Week

    One Infinite presented Megha Bansal, Romaa Agarwal, Salita Nanda at Lakme Fashion Week

    MUMBAI: Event management firm One Infinite founded by event vet Pratap Simon and fashion model Krishna Chaturvedi showcased the beauty of bridal wear from three designers Megha Bansal, Romaa Agarwal, and Salita Nanda at Lakme Fashion Week in partnership with FDCI on 12 October 2024. 

    “We are excited to embark on our fourth  season with Lakmé Fashion Week in partnership with FDCI, continuing our mission to elevate emerging talent. Today’s showcase was a great success, highlighting the unique vision and craftsmanship we champion at One Infinite. We are proud to present these talented designers and look forward to seeing their impact on the fashion industry.” said Pratap and Krishna. 

    Megha Bansal unveiled an ethereal dreamline

    Megha Bansal's collection

    It was a celebration of dreams from the creative design studios of Megha Bansal when she unveiled her Khwaab – Khawaishyon Ka Shamiyana at Lakme Fashion Week in partnership with FDCI.

    Megha Bansal has been in the couture realm for several years when her label has created the most show stopping outfits. This season, her collection paid homage to the skills and crafts of artisans whose expert hands have created fabulous patterns to embellish her work. From traditional Indian wear, Megha’s fashion sensibilities moved to fusion ensembles that catered to the bridal and formal wear buyers.

    The beauty of Indian crafts came alive as the geometry of Mughal jaalis, which were reimagined as contemporary patterns and weaves. The sleeves were stunning eye-catchers, while necklines were daring and delightfully dramatic, as they added grandeur to the ensembles.

    The hand embroidery sparkled on luxurious silks to create the perfect after dark creations. The dazzling lehenga, choli, dupatta trios vied for attention on the ramp, in colours that were not only eye-catching but visions of ethereal beauty. The fusion looks were ideal for formal soirées, while the majestic gowns and dramatic saris completed the look.

    The gorgeous Shilpa Shetty, looked sensational as she glided down the runway in a soft, pink lehenga and a tiny choli with sheer yoke and long-sleeves. For added drama the long, sheer never-ending trail attached at the back completed the glam look.

    For women who long for couture of an unconventional kind that reflects the glory and beauty of Indian crafts, the Khwaab – Khawaishyon Ka Shamiyana by Megha Bansal, offered all the shimmer and style to celebrate the festive season.

    Salita Nanda’s weightless forms merged cleverly with structured silhouettes 

    Salita Nanda's collection

    Salita Nanda has a solid design foundation. A graduate from the London College of Fashion and a trained pattern maker from the Milan Fashion Campus in Italy, Salita’s collection had that great vibrancy of colours, prints and designs at Lakm? Fashion Week in partnership with FDCI.

    Salita unveiled her first capsule collection in 2015 at the Lakmé Fashion Week Summer/Resort 2015 season during the GenNext show. Since then, she has never looked back and created an innovative fashion empire. From Paris Fashion Week to Dubai and Hong Kong, Salita has exhibited her designing skills around the world.
    Her latest collection Cielo was inspired by the timeless song ll Cielo in Una stanza (the sky in a room). Bold prints have been the leitmotif of Salita’s collections, and this season too, they appeared as hand painted prints. The ensembles were dreamt up in the most gorgeous sheer fabrics that shimmered on the runway.

    The delicate weightless silhouettes, at times, were contrasted on the ramp with structured form fitted shapes that were feminine to the core. Swirling robes and capes covered the stylishly created ensembles like pants, tops, skirts and maxis. The unusual robe with billowing sleeves over sheer loose pants, loose trenches and over printed ensembles brought a versatile appeal to the line. Salita’s treatment was an amalgamation of artistic prints and solids that will undoubtedly appeal to trendy dressers. Salita also offered a wide spectrum of options that would make the festive wardrobe the perfect blend of vintage dressing and contemporary styles.

    The three men’s wear entries followed the theme of the show. The shirts, trousers and covers were splashed with the colourful prints that are Salita’s trademark.

    The Cielo collection from the studios of Salita Nanda, displayed fashion that will enchant women who want to make strong, striking, sartorial statements.

    Romaa Agarwal unveiled a floral inspired celebratory collection 

    Romaa Agarwal collection

    The label Romaa by Romaa Agarwal has been in the forefront of the bridal and formal wear industry. Her glam fashions have appealed to women who appreciate the glory of Indian crafts and textiles. Romaa’s latest collection, Aheli at Lakme Fashion Week in partnership with FDCI, was all about celebrations during the festive soirées.

    The collection was a scintillating story of pure, lush silk fabrics that were merged with the sheer beauty of tulle to create the floral inspired garments. As Romaa’s creativity spanned a wide spectrum, there was a delicate visual play of petals for detailing in soft gentle hues, which projected a gentle nuance. Pretty, feminine pastels and ivory silks were turned into the backdrop for the swaying floral motifs. The layered tulle and the delicate petals that adorned the ensembles, created a dreamlike quality. The zardozi and Cut Dana embroidery glistened on the dramatically styled ensembles.

    Traditional craftsmanship and silhouettes was cleverly reimagined as the creations offered a varying choice from concept saris to regal kurta sets, and from bridal lehenga, choli, dupatta sets to fusion ensembles. The list was long and luxurious to suit all fastidious buyers.

    The Aheli collection was all about glamour that moved from daytime chic to bridal splendour and then onto stunning floor kissing gowns and formal wear for evening soirées under the moonlight.

    The Aheli show was stopped by lovely Bollywood beauty Diana Penty who walked gracefully down the ramp in a pale, pink lehenga worn with a bralette that revealed the most intricate strappy back.

    Romaa Agarwal’s label Romaa offered an innovative unconventional line of sartorial options with the “Aheli” collection that will thrill women when they go for their festive celebrations.
     

  • Reliance’s R|Elan fabric 2.0 gets a Huemn touch at Lakme Fashion Week

    Reliance’s R|Elan fabric 2.0 gets a Huemn touch at Lakme Fashion Week

    MUMBAI: Reliance Industries Limited’s R|Elan fabrics 2.0, which showcased its innovations at a meet a couple of months ago, has this time partnered with ready to wear home grown label Huemn.  The latter  presented a collection made from R|Elan fabrics 2.0  at the Lakme Fashion Week in partnership with FDCI on 11 October.

    Amongst the fabrics Huemn used for the show include: the eco-friendly R|Elan GreenGold, made from recycled PET bottles, R|Elan Kooltex, combining style with sustainability and R|Elan SmarTex – a revolutionary fabric that enables wearers  to stay fresh, active and comfortably cool. It has multiple functional properties like – cool to touch, odour control and UV protection – all in one fabric. By further integrating ethical practices into its design philosophy, Huemn aims to reduce textile waste further, while enhancing garment performance.

    “Founded on the principles of inclusivity and empowerment, Huemn constantly navigates the shifting social landscape, unlocking new perspectives through each collaboration and pushing the boundaries of design,”  Said Reliance Industries president – polyester Hemant D Sharma. “At the core of Huemns’s vision is the power of the human mind, which shapes culture and communities. This collaboration is a perfect example of how R|Elan’s advanced fabric technology’s performance and sustainability creates a one of a kind experience.”

    As part of the collaboration, Huemn embraced eco-friendly fabrics like R|Elan  The label, started in 2012 has been making fashion waves ever since its launch. Multi award winner and collaborator with several top brands, designer Pranav Mishra of Huemn, a graduate of the National Institute of Fashion Technology, Bangalore has been the driving force of the brand. Huemn’s latest collab with R|Elan created a fashionable stir on the ramp, during Lakm? Fashion Week in partnership with FDCI.

    For each amalgamation it’s a fresh narrative for Pranav and with R|Elan’s sustainable and innovative textiles, the partnership was just perfect, says a press release. The high-performance fabrics of R|Elan by Reliance Industries were turned into trendy gear and exhibited Huemn’s characteristic touches.

    The collection reflected the signature elements of Huemn when relaxed statement pieces appeared on the runway. The hand drawn prints were eye catchers, while the inclusive fits and styles offered a variety of options for the unisex buyers. Keeping in mind Indian crafts, there was a profusion of handcrafted textures and surfaces, along with traditional Indian craft techniques, like embroidery that brought a great mix of design. The highlight of the line was the intense fashion innovation for each garment that was directed towards amazing
    performance, sustainability and comfort. The Huemn designs were versatile and will resonate with a cross section of buyers.

    Said Huemn co-founder & creative director Pranav Misra: “At Huemn, our goal is to create a dialogue that resonates beyond fashion—connecting with people on a deeper level, and reflecting the times we live in. With R|Elan we had yet another opportunity to push the envelope in terms of both design and sustainability, creating pieces that are as responsible as they are relevant. The Huemn X R|Elan collaboration is a dynamic union of creative vision and technological innovation. It is poised to inspire consumers to rethink fashion.”

    The Huemn label is a homegrown brand from India that offers  contemporary, unisex, handcrafted clothing, which will always be relevant as it is inspired by the social, political and cultural atmosphere of the times., says the  press release.

  • EMotorad launches advanced tech-enabled e-cycle T-Rex Pro

    EMotorad launches advanced tech-enabled e-cycle T-Rex Pro

    Mumbai: EMotorad has launched the T-Rex Pro, an e-cycle with a fully integrated handlebar featuring indicators, a flashlight, horn, and LCD display. Priced at an introductory ₹52,999 and with an MRP of ₹79,999, it combines advanced technology, design, and safety.

    EMotorad’s CBO & co-founder Sumedh Battewar said, “Innovation is at the core of every product we build at EMotorad, and T-Rex Pro is the perfect testimony for this. It’s India’s first and only e-cycle with fully integrated rear and front indicators that boasts headlights with flash light function. Its colour LCD display within the handlebar sets a new benchmark in metallurgy and mechanical engineering. With handlebar-integrated indicator lights, brake lights, horn, and high-end luxury grade paint, the T-Rex Pro combines safety, style, and durability.”

    The e-cycle includes front and rear lights, a horn, carrier, and mudguards. It is available in deep purple, spring green, and ocean blue, all with a pearl finish. The bike features an aluminium alloy frame with a lifetime warranty and is available in 27.5” and 29” wheel sizes. It includes mechanical disc brakes, a seven-speed Shimano Altus gear system, and durable tyres for various terrains.

    Powered by a 250W rear hub motor and a 36V 13Ah battery, the T-Rex Pro has a range of up to 70 km on pedal assist and 45 km on throttle mode. It features five pedal assist modes, charges fully in four-six hours, and can support up to 110 kg. The e-cycle is available for pre-booking on EMotorad’s website and other platforms at introductory prices of ₹52,999 for the 27.5” version and ₹53,999 for the 29” version.

  • ITC unveils ‘Feel Good with Fiama Mental Wellbeing Survey 2024’

    ITC unveils ‘Feel Good with Fiama Mental Wellbeing Survey 2024’

    Mumbai: With mental health conversations gaining traction, ITC’s ‘Feel Good with Fiama Mental Wellbeing Survey 2024’, commissioned with NielsenIQ, in its fourth year unveils the awareness, attitude, and behavioural landscape for mental wellbeing in India.

    Despite growing awareness, many individuals still struggle in silence, hesitant to openly discuss their emotional well-being or seek professional help. While 83 per cent of the survey participants believe mental health issues are nothing to be ashamed of, 81 per cent feel ashamed of telling others that they are taking therapy.

    The survey further reveals that 90 per cent of respondents would appreciate better work-life balance policies. Thus, employee wellbeing, implementing supportive measures, and fostering a healthier work environment is gradually gaining momentum in organisations across the country.  

    Key findings of the survey:

    Additionally, the survey highlights that 42 per cent of respondents indicate that career decisions also negatively impact their mental wellbeing. This finding emphasizes the importance of managing work-related stress since it has the ability to permeate various aspects of an individual’s life.

    Cost is a major deterrent to seeking therapy, with 77 per cent of survey participants finding it expensive. Virtual therapy is a more accessible and affordable alternative. Notably, among the surveyed individuals who are suffering or have family members suffering from mental health issues 52 per cent of Gen Z are now open to online counselling, which is a significant increase from 36% last year, highlighting the growing comfort with digital solutions for mental health support. ITC Fiama, through its ‘Feel Good with Fiama’ initiative, in partnership with The Minds Foundation provides subsidized virtual therapy with qualified professionals making therapy at Rs 300/- per session. https://www.fiama.in/feel-good

    This year’s survey also reveals 80 per cent of the participating Gen Z believe their parents would support them in therapy. There is a growing acceptance among close social circles and is a step towards normalizing mental health conversations.

    “The ‘Feel Good with Fiama’ initiative resonates deeply with our brand purpose,” said ITC Ltd divisional chief executive, personal care products business, Sameer Satpathy. “We understand that the journey to mental well-being can be challenging, and sometimes even knowing where to start can feel overwhelming. This year’s survey revealed the many barriers to therapy like high cost, stigma, and difficulty in finding the right therapist. This insight fuels our commitment to making therapy more accessible and affordable through Fiama’s Virtual therapy Clinic in partnership with the Minds Foundation. It is encouraging to see the progressive attitude towards understanding, acknowledging, and addressing mental wellbeing.”

    While professional help is crucial for addressing mental wellbeing, the survey also highlights the importance of incorporating healthy coping mechanisms into our daily lives. 29 per cent of the surveyed individuals turn to practices like yoga, 31 per cent to meditation, and 30 per cent to physical exercises like playing sports, dancing, gym, walking, etc. to de-stress. 36 per cent find solace in the soothing power of music. ITC Fiama is working towards making mental wellbeing a priority by fostering a culture of openness and acceptance.

  • Godrej Appliances focuses on consumer experience in festive offering

    Godrej Appliances focuses on consumer experience in festive offering

    Mumbai: The Appliances business of Godrej & Boyce, part of Godrej Enterprises Group,announced its festive offers for the consumers taking forward the philosophy of “Things Made Thoughtfully” from products to brand’s festive season offerings as well. The brand has kept user experience at the heart of its festive promise.

    On one hand, with better financing options, customers are increasingly willing to upgrade and invest in premium appliances and appliances’ life has witnessed a decline; on the other hand, research indicates that warranty, durability and after sales service continues to be key factors for consumers when buying appliances. This explains the growing Annual Maintenance Contract (AMC) sales in the industry particularly in categories like air conditioners which witness heavy usage given the high heat levels in the country. Unfortunately, hidden charges and complex terms in many of the warranties available in the market detract from the consumer’s long-term experience.

    Addressing this need, Godrej Appliances has introduced  five year comprehensive warranty for Split Air Conditioners at no extra cost. This free warranty, worth Rs 7990/-, offers complete coverage with no hidden fees, no registrations, ensures that customers are protected against additional costs like gas charging, technician visits etc. The goal is simple: to provide a worry-free, delightful experience across the product’s life.

    Apart from this, the brand also announced extended warranties on products like refrigerators and washing machines. The brand is also offering exciting promotions across its range, including cashback schemes up to Rs 12000/-, and flexible financing options, including no-cost EMIs and zero down payments.

    Godrej Appliances business head & executive VP Kamal Nandi commented on the initiative, saying, “At Godrej Appliances, we believe in offering not just superior products but also unmatched service and customer value. Our honest-offer of a five year comprehensive warranty on Split Air Conditioners is a significant step in ensuring that our customers can enjoy long-term comfort with complete peace of mind, free from any hidden costs.”

    In addition to the campaign, Godrej Appliances is also offering an array of AI-powered appliances designed to optimise performance and enhance convenience, high-capacity models across segments tapping into the premiumisation trend and new attractive designs for consumers to pick from.

  • Gadda Co welcomes Mukesh Khanna as brand ambassador

    Gadda Co welcomes Mukesh Khanna as brand ambassador

    Mumbai: Gadda Co, a leader in the mattress and bedding industry, has partnered with legendary actor Mukesh Khanna, famed for his roles as Shaktimaan and Bhishma in “Mahabharat”, as its new brand ambassador. This collaboration highlights Gadda Co’s dedication to providing top-tier sleep solutions, including mattresses, pillows, and waterproof protectors that offer unmatched comfort and durability.

    Expressing his excitement, Mukesh Khanna said, “I have always believed in the power of good health, and quality sleep is at the foundation of that. Gadda Co has proven to be a brand that cares deeply about offering products that enhance the quality of life for people across India. Their dedication to quality, comfort, and durability aligns with my personal values, and I am excited to be a part of this journey, whether it’s the mattresses or the protectors, their attention to detail in crafting products that support good sleep is truly commendable.”

    Under the Baby & Mom Retail house of brands, Gadda Co has built a reputation for delivering products that guarantee restful and rejuvenating sleep. This partnership with Mukesh Khanna reflects the brand’s strategic move to strengthen its presence in the Indian market by connecting with consumers through a beloved and trusted figure.

    Baby & Mom Retail founder and CEO, Shish Kharesiya stated, “Having Mukesh Khanna on board as our brand ambassador is an honour. His association with Gadda Co perfectly resonates with our brand’s values of providing reliable, long-lasting products. We are excited to take our brand to new heights with him by our side. At Gadda Co, we believe that everyone deserves a restful, comfortable sleep, and with Mukesh Khanna as our ambassador, we aim to communicate this message more effectively to our audience.”

    This collaboration is set to elevate Gadda Co’s brand recognition, further embedding its commitment to quality sleep for Indian consumers through its trusted products.

  • Bobcard ropes in Shreyanka Patil as brand ambassador

    Bobcard ropes in Shreyanka Patil as brand ambassador

    Mumbai: Bobcard Ltd, a wholly owned subsidiary of Bank of Baroda, onboards Shreyanka Patil, the rising star of Indian cricket, as its new Brand Ambassador. Shreyanka will now represent Bobcard Ltd in upcoming brand initiatives and campaigns, embodying the company’s commitment to “Reimagine Credit for Everyone in India” and redefining the credit card experience for customers.

    As a dynamic athlete who has excelled in a sport that now enjoys equal representation from all genders, Shreyanka’s commitment to excellence aligns perfectly with Bobcard’s mission of reimagine credit solutions for all. Her determination and success resonate with Bobcard Ltd’s vision of enabling customers to achieve financial independence through innovative credit solutions.

    On this collaboration, Bobcard Ltd MD & CEO Ravindra Rai said:  “We are thrilled to welcome Shreyanka Patil to the BOBCARD family. Her remarkable journey from being a talented cricketer to becoming a youth icon mirrors our brand’s values of resilience and progress. Shreyanka’s story inspires millions of young Indians, and her passion for excellence makes her the perfect choice to represent our vision of ‘Re-imagining Credit’. We look forward to launching new products, campaigns and initiatives that reflect this spirit, under her leadership.”

    Engaging in any sport fosters a sense of commitment and discipline, helping us clarify our vision and fuel our passion to achieve our goals. Bobcard Ltd is dedicated to developing innovative credit solutions that meet the evolving needs of today’s consumers. Through this partnership, the brand aims to motivate itself and inspire a new generation of credit users to rethink credit as a powerful tool for reimagining their life goals while fostering responsible financial habits and informed decision-making.

    Sharing her excitement about this partnership, Patil stated: “I am honored to join hands with Bobcard Ltd, a brand that has been a game changer in the credit card industry. Just as cricket has allowed me to push my limits and achieve my dreams, Bobcard Ltd enables people to take charge of their financial futures. I look forward to being part of this journey and supporting the brand’s mission to empower individuals through innovative credit solutions.”

  • Skechers enters cricket footwear market with new launch in India

    Skechers enters cricket footwear market with new launch in India

    Mumbai: Skechers has officially entered the cricket footwear market, launching its cricket collection in India. Cricket stars Ishan Kishan and Yastika Bhatia, both part of the Mumbai Indians teams, already wear Skechers Cricket footwear in competition. This new range promises to bring Skechers’ signature comfort and performance to cricketers across India, empowering athletes at all levels.

    Skechers Asia CEO Rahul Vira expressed the brand’s commitment to the Indian market, saying, “Cricket is more than just a sport in India—it’s a passion that unites millions and Skechers is ready to bring our signature Comfort That Performs to players across the country. The first-ever Skechers Cricket footwear collection delivers on our commitment to innovate with shoes that truly meet the demands of this vibrant sport. By working closely with top cricketers, we have designed a product range that brings incomparable performance, grip, and comfort to the cricket oval. We’re proud to begin this journey in India with a collection that will empower cricketers across all levels to perform at their best with our cutting-edge footwear.”

    Skechers COO David Weinberg added, “The cricket-loving nation of India serves as the ideal launchpad for this innovative collection of high-performance cricket shoes tailored to the unique demands of the sport. Along with running and pickleball currently available in the country, we will further expand our performance portfolio in India with basketball rolling out shortly. Skechers has so much more to come with products offering Comfort That Performs across more sports and activities planned for the coming year.”

    The collection includes Skechers Cricket Elite, featuring 11 metal spikes for exceptional traction, and Skechers Cricket Blade, offering seven metal spikes for agility. Both styles come equipped with Goodyear rubber outsoles for traction, Ultra Go cushioning, and Skechers Arch Fit technology for enhanced support.

    Wicketkeeper and batter, Ishan Kishan shared, “Skechers has truly revolutionized cricket footwear with its new line. The perfect blend of grip, lightweight structure, and unmatched comfort makes a real difference on the field. Whether I’m diving behind the stumps or sprinting between wickets, these shoes give me the support and flexibility I need. Having competed in them extensively, I can confidently say they are reliable and comfortable. It’s exciting to be part of this launch with a brand that innovates and genuinely understands what cricketers need to perform at their best.”

    Indian women’s cricket team, wicketkeeper-batter, Yastika Bhatia added, “As a cricketer, having the right gear is crucial for peak performance. Skechers’ new cricket shoe line delivers exceptional comfort and stability, allowing me to focus on my game without any distractions. The innovative technologies and meticulous design cater perfectly to the demands of cricket. Having worn these shoes since earlier this year, I can attest to their superior quality and performance. I’m thrilled to be part of this journey with Skechers, knowing that their expertise and passion are now empowering cricketers across all levels.”

  • Wrangler & Hot Wheels launch new streetwear collection in India

    Wrangler & Hot Wheels launch new streetwear collection in India

    Mumbai: Wrangler has partnered with Mattel Inc’s Hot Wheels for a nostalgia-themed collection featuring denim, jackets, coveralls, and graphic tees for both youth and adults. The Wrangler x Hot Wheels collection also includes a limited-edition Wrangler-branded ’85 Ford Bronco die-cast. Building on the success of their Wrangler x Barbie collaboration in 2023, this new collection showcases motorsport-inspired designs on classic denim and colorful tees.

    “Partnering with Hot Wheels has been a collision of heritage and horsepower,” said Kontoor vice president of global marketing, Holly Wheeler. “Tapping into the resurgence of motorsport and inspired by the classic American iconography and nostalgia of both brands, Wrangler x Hot Wheels hits the market at full speed and ignites a beloved pastime shared from generation to generation.”

    The collection is available for purchase online and in selected Wrangler and Shoppers Stop stores across India.