Category: Brands

  • Reliance Industries reports lower net profit; flat revenues in Q2 FY 2025

    Reliance Industries reports lower net profit; flat revenues in Q2 FY 2025

    MUMBAI: Billionaire Mukesh Ambani’s Reliance Industries Ltd reported nearly flat revenues and lower profits for Q2 of FY 2025 ended 30 September 2024 as compared to Q2 of FY 2024 ended 30 September 2023.

    Revenue from operations at the oil to telecom conglomerate was at Rs 235,481 crore (Rs 234,956 crore); other income (Rs 4,876 crore vs Rs 3,841 crore) took up total income to Rs 240,357 crore (Rs 238,797 crore). Higher expenses of Rs 215,320 crore (Rs 212,304 crore) took a toll on the bottom line with PBT falling to Rs 25,037 crore (Rs 26,493 crore). Lower taxes (both direct and differed) of Rs 5,396 crore (Rs 6,673 crore) helped rescue the fall in PAT marginally which dropped to Rs 19,101 crore (Rs 19,820 crore). Net profit attributable to the owners of the company fell 4.88 per cent to Rs 16,563 crore (Rs 17,394 crore).

    The oil to chemicals business reported higher revenues of Rs 155,580 crore (Rs 147,988 crore) with EBITDA dipping to Rs 12,143 crore (Rs 16,277 crore). A press release stated that the oil to chemicals revenue improved with higher volumes and increased domestic placement of products. EBITDA was lower by 23.7 per cent on account of sharp decline in product margins. Fuel cracks declined by nearly 50 per cent Y-o-Y. Downstream chemical also declined with muted global demand. In a well-supplied market, RIL benefited due to superior ethane cracking economics driven by sharp fall in ethane prices.

    The oil and gas business had a lower top line with revenues at Rs 6,222 crore (Rs 6,6620 crore). EBITDA for this segment however showed buoyancy rising to Rs 5,290 crore (Rs 4,766 crore). The press release stated that lower gas price realizations led to six per cent  lower revenue in the oil and gas segment. Oil and gas segment EBITDA increased by 11.0 per cent on account of sustained volume growth and one time provisioning towards decommissioning cost for Tapti field in Q2 FY 24.

    Reliance’s retail business received a slight knock with revenues dropping to Rs 76,325 crore (Rs 77,163 crore). The press release said EBITDA for this segment improved fractionally to Rs 5,861 crore (Rs 5,841 crore) with a continued focus on streamlining of operations and calibrated approach in B2B.

    Digital services which includes its Jio Platforms business was the shining star with revenues climbing to Rs 38,055 crore (Rs 32,657 crore) and EBITDA at Rs 16,139 crore (Rs 14,055 crore). The 17.8 per cent Y-o-Y EBITDA increase was due to better subscriber mix, digital services scale-up and revision in telecom tariffs, stated the RIL press release.  

    “I am happy to note that during this quarter Reliance once again demonstrated the resilience of its diversified business portfolio. Our performance reflects robust growth in digital services and upstream business,” said RIL chairman & managing director Mukesh Ambani. ”This helped partially offset weak contribution from O2C business which was impacted by unfavorable global demand-supply dynamics.  

    “Growth in digital services was led by increased ARPU and improving customer engagement metrics reflecting the strong value proposition of our services. The home broadband segment is witnessing accelerated momentum on the back of our unique industry-leading JioAirFiber offering. Jio’s broad spectrum of offerings enables it to digitally empower every village, town and city in India as well as the country’s small and medium scale enterprises. The digital services business continues to focus on innovative deep-tech solutions on a national scale and is on track to deliver the path-breaking benefits of Artificial Intelligence to all Indians. 

    “The retail segment continues to increase its consumer touchpoints and product offerings across physical and digital channels. The unique omni-channel retail model enables the business to service a wide range of requirements of a vast, heterogenous customer base. The retail business continues to partner with renowned domestic as well as global players, expanding its basket of quality product offerings. The focus on strengthening our retail operations will help us rapidly scale-up this business in the coming quarters and years and sustain our industry-leading growth momentum.  

    “The first of our new energy giga-factories is on-track to commence production of solar PV modules by the end of this year. With a comprehensive range of renewable solutions including solar, energy storage systems, green hydrogen, bio-energy and wind, the new energy business is poised to become a significant contributor to global clean energy transition.” 

  • Rana Daggubati invests in Kingdom of White

    Rana Daggubati invests in Kingdom of White

    Mumbai: Actor Rana Daggubati has invested in Kingdom of White, an all-white lifestyle brand. This partnership is a key milestone in the brand’s mission to redefine white with versatile styles. Kingdom of White plans rapid expansion through an omnichannel approach, and Daggubati’s collaboration will enhance the brand’s presence across India.

    Daggubati remarked, “Investing in brands with a unique story has always been important to me, and Kingdom of White is truly redefining the essence of wearing white. Their commitment to quality, craftsmanship, and style immediately stood out to me. After exploring their collection, I was genuinely impressed by the versatility and timeless appeal of their designs. This is more than just clothing; it is about creating an elegant statement that resonates with consumers who value simplicity, sophistication, and the art of wearing white. I am thrilled to be part of this journey and connect with those who share a passion for refined, versatile fashion.”

    Kingdom of White co-founder Vineet Haralalka stated, “We’re thrilled to welcome Rana Daggubati to our family. His investment reinforces our confidence in bringing timeless, effortless style to everyone who appreciates and loves the versatility of white, and will help us grow our footprint across India while introducing our curated, minimalist styles to more customers.”

  • Droom celebrates ten years with launch of AI-powered MyDroom platform

    Droom celebrates ten years with launch of AI-powered MyDroom platform

    Mumbai: Droom, an automobile marketplace, proudly marked its 10th anniversary by launching MyDroom, an AI-powered platform promising to transform the future of vehicle ownership. This milestone was celebrated with grandeur, featuring Guest of honour Naveen Jindal (chairman, Jindal Steel and Power Ltd., Philanthropist, Sportsperson and 3-time member of parliament)  and none other than its investor and brand ambassador, global music icon Badshah. The event was also graced by over 150 of India’s most influential tech entrepreneurs, who shared inspiring stories of innovation and success.

    Founded in 2014, Droom has continuously pushed the boundaries of the automobile industry, leveraging cutting-edge technology to empower over 2.5 million customers. The company’s journey from a fledgling start-up to a dominant force in the market is a testament to the resilience and vision of Droom’s founder & CEO Sandeep Aggarwal and his unwavering commitment to reshaping how India buys, sells, and manages vehicles.

    MyDroom: Shaping the future of vehicle management

    At the heart of the celebration was the unveiling of MyDroom, a revolutionary AI-powered platform designed to offer a seamless, personalized vehicle management experience. From predictive maintenance and real-time tracking to personalized recommendations, MyDroom is a game-changer for vehicle owners. It not only helps users stay ahead of maintenance schedules but also integrates various services like repairs, roadside assistance, and even car washes into a single platform—making vehicle ownership smarter and more efficient than ever before.

    Celebrating a decade of growth and innovation

    Droom’s 10-year journey has been nothing short of extraordinary. Having sold over 580k  vehicles worth a staggering $7.3 billion, the company has facilitated more than 4.5 million listings and served a vast network of 23,000 dealers across 1,176 cities. Today, with 16 million Monthly Active Users and 16.2 million app downloads, Droom stands as a beacon of India’s tech-driven revolution.

    Addressing the audience and congratulating the entire Droom team on this success guest of honour Jindal Steel & Power Ltd chairman Naveen Jindal affirmed “Our country’s growing pool of educated and skilled men and women driving the social and economic change. The majority of our population comprises youth who are aspiring for opportunities. And for us to provide these opportunities, we need to grow and for growth, we need to cooperate, collaborate and co-exist with our neighbours. He praised every Entrepreneur for their hard work and contribution to make India what it is. In continuation, he said with the right efforts Haryana will be a developed state in the next 10 years and Gurugram will be the developed city of the state in the next five years.

    Badshah, investor & brand ambassador, echoes the same excitement, “I’ve been a part of Droom’s journey as an investor and ambassador, and it’s been inspiring to see how they continue to innovate and push boundaries. MyDroom is a groundbreaking platform that perfectly aligns with my passion for technology and forward-thinking solutions. I’m excited to see how this will transform the way we manage and experience vehicles.”

    Droom founder & CEO Sandeep Aggarwal reflected on the company’s journey, “The past decade has been an extraordinary journey of innovation, disruption, and growth. We are deeply grateful to our team, customers, and partners for their trust and support. MyDroom marks the next chapter in our story—one that places vehicle owners at the forefront and harnesses AI to deliver a truly personalized, seamless experience. We are excited to lead the industry into the next decade and beyond. We are very grateful that Mr. Naveen Jindal and Baadshah took out time from their super busy schedule and joined the celebrations that encourage us to constantly do better work.”

    The event concluded with insightful questions about entrepreneurship during the 2 Fire Side chats, the first of Droom Founder and CEO Sandeep Aggarwal and Droom’s Brand Ambassador and Global music Icon Badshah and the second between Droom Founder and CEO Sandeep Aggarwal and guest of honour Naveen Jindal.  

  • ITC Mangaldeep introduces ‘Fusion’

    ITC Mangaldeep introduces ‘Fusion’

    Mumbai – ITC Mangaldeep has launched its latest range of incense, Mangaldeep Fusion. This new offering is an innovative mix of classic and modern fragrances that aims to elevate the experience of its consumers. Mangaldeep Fusion is designed for those who seek harmony in their spiritual practices while embracing modernity. This innovative product range brings together carefully selected natural ingredients and fragrances that have been traditionally used in Indian households, aiming to transform the incense experience into a modern aromatic journey for devotion.

    Each pack of Fusion contains three variants of sticks, uniquely combining one traditional and one modern fragrance per pack. Each charcoal-free pack of incense brings a refreshing twist to daily prayers with its unique fragrance combinations, such as the calming essence of sandalwood paired with the earthy aroma of vetiver, or the soothing notes of lavender complemented by the grounding scent of sage. Additionally, it indulges users in the rich, resinous aroma of sambrani harmoniously blended with the deep, luxurious Arabian fragrance of Oudh.

    Commenting on the launch, ITC Ltd. chief executive, matches & agarbatti business division, Gaurav Tayal said, “We are happy to launch Mangaldeep Fusion, a range that truly embodies our strength in innovation while reinforcing tradition. We at Mangaldeep are excited about this innovative launch and the enthusiasm we’ve seen from consumers as well as our distributors and wholesalers has been overwhelming. This new range is not just a product launch, it’s a modern interpretation of timeless devotion, blending the best of traditional ingredients with contemporary fragrances.”

  • Moxie Beauty debuts on Nykaa

    Moxie Beauty debuts on Nykaa

    Mumbai – Moxie Beauty has announced its partnership with Nykaa. This collaboration marks a significant step in Moxie Beauty’s growth strategy, making its full range of products available on the Nykaa platform.

    All of Moxie Beauty’s current lineup will now be available on Nykaa, offering customers access to its premium haircare solutions. In celebration of this partnership, Moxie Beauty will be exclusively launching its highly sought-after Frizz Fighting Serum on Nykaa. Specifically developed based on insights from Nykaa’s customer base, this product is designed to tackle frizzy and dry hair, a common concern among Indian consumers.

    Company’s primary target audience is a concern-driven demographic of individuals aged 24-40, who are focused on building an effective haircare routine for dry and frizzy hair. The brand anticipates that Nykaa’s platform will enable it to reach a broader audience and reinforce its positioning as a leader in the haircare segment.

    Moxie Beauty founder Nikita Khanna said, “Our partnership with Nykaa is more than just about increasing sales; it’s about building deeper connections with consumers who are looking for thoughtfully formulated products to address their hair concerns. We see Nykaa as a key partner in our journey to becoming a household name in the Indian beauty market. We believe this collaboration will help us to engage with a wider audience that values quality and efficacy in their haircare routine.”

  • Wybor signs cricketer Axar Patel as brand ambassador to boost market reach

    Wybor signs cricketer Axar Patel as brand ambassador to boost market reach

    Mumbai: Wybor, a rising Indian consumer electronics brand under the MEPL Group, has appointed cricket sensation Axar Patel as its brand ambassador, marking a major stride in its efforts to expand brand recognition in the competitive Indian market. Since its establishment in 2017, Wybor has grown rapidly, initially as an online marketplace, and later by building a robust dealer and distributor network to ensure extensive availability across the nation.

    Known for cutting-edge technology and high-quality products, Wybor’s range spans from Google QLED TVs to inverter split air conditioners, semi-automatic washing machines, air coolers, and smart watches, catering to the diverse needs of Indian households. The MEPL Group, which has a 45-year legacy in the Original Equipment Manufacturer (OEM) sector, backs Wybor’s ‘Make in India’ commitment to high standards and technological innovation. The company also emphasises an inclusive workforce, with over 50 per cent of its employees being women.

    Patel, known for his outstanding skills and dedication in cricket, aligns perfectly with Wybor’s brand ethos. “I’m honoured to partner with Wybor, a brand that not only delivers innovative products but also shares my passion for excellence and pushing boundaries. I look forward to being part of Wybor’s journey as it continues to grow as a top Indian brand,” said Patel.

    Malhotra Electronics Pvt Ltd, director, Gagan Preet Singh Malhotra expressed excitement about the collaboration, stating, “We are thrilled to partner with Axar Patel, whose dedication, versatility, and hardworking spirit reflect the values we uphold at Wybor. As an all-rounder and a proud Indian, he embodies the same excellence we bring to our products. With a 45-year manufacturing legacy from the MEPL Group, Wybor continues to grow as a trusted, premium Indian brand,”

    Sportcell, head of talent, Puneet Solanki added, “We at Sportcell are proud to have played a pivotal role in aligning Wybor with Axar Patel. Axar’s exceptional talent, discipline, and unwavering determination mirror the values that Wybor stands for. This partnership marks the beginning of a dynamic collaboration, and we are excited to witness how it will elevate both the brand and the athlete.”

  • Digit Life Insurance unveils Virat Kohli as brand ambassador, expands campaign

    Digit Life Insurance unveils Virat Kohli as brand ambassador, expands campaign

    Mumbai: Digit Life Insurance has just announced the appointment of cricket superstar Virat Kohli as its brand ambassador, extending the popular ‘That’s It!’ campaign to include life insurance. As one of India’s fastest-growing digital life insurers, Digit aims to revolutionise the life insurance landscape with simplified, tech-enabled offerings. Kohli, who also serves as the brand ambassador for Go Digit General Insurance and is an investor in the general insurance company, takes the lead in the new campaign that has already made waves online.

    The first ad has attracted 20.7 million views on Instagram and 0.61 million views on X (formerly Twitter), building on Go Digit’s established brand recognition to introduce Digit Group’s expansion into life insurance. After receiving an IRDAI license to operate in June 2023, Digit Life Insurance became the 26th life insurer in India, and it currently offers six active products. Since its inception, the company has achieved over Rs 1,000 crore in total net premiums, experiencing a significant 519 per cent year-on-year growth (unaudited) as of September 2024.

    The ad kicks off in a children’s salon, where Virat Kohli, playing the role of a chachu (uncle), is waiting for his niece, played by Mishka Gambhir, to finish her haircut. When a curious parent inquires about where he purchased his life insurance, the atmosphere shifts as his niece humorously tries to stop Virat from responding in his characteristic style. With a cheeky smile, Virat launches into the iconic “Do the Digit Digit” dance, a throwback to his previous campaign for Digit General Insurance. The upbeat energy spreads throughout the salon as everyone joins in on the dance, and Virat reveals how life insurance now means Digit Life Insurance.

    The campaign’s primary objective is to introduce consumers to Digit Life Insurance, communicating the company’s entry into the life insurance market with a clear and celebratory tone. Utilising the catchy ‘Do the Digit Digit’ soundtrack, the ad aims to establish brand familiarity and trust, while presenting Digit Life Insurance as the default choice for protecting one’s loved ones.

    Digit Life Insurance, brand ambassador, Kohli commented, “Digit General Insurance since inception has been focused on simplifying general insurance for Indians. I am genuinely happy to see that Digit Group is now extending this new-age wave to life insurance as well. I am eager to see how Digit Life Insurance will transform this landscape for Indians and am thrilled to be part of this journey as the brand ambassador.”

    Digit Life Insurance, marketing spokesperson elaborated, “Through the “That’s It!” campaign, we wanted to transform the way we communicate the happiness of buying life insurance in one’s life. Rather than focusing on the aspect of what happens when someone is not in your life, we wanted to showcase the celebration of life that takes place when someone protects their loved ones through life insurance. Digit aims to be the default choice for life insurance for customers and “That’s It!” showcases that obvious choice that Virat Kohli is communicating through the first ad campaign.”

  • myTrident Partners with Bigg Boss Season 18 for home textile collaboration

    myTrident Partners with Bigg Boss Season 18 for home textile collaboration

    Mumbai: myTrident, the home décor and luxury textiles, makes history by partnering with one of India’s most iconic reality shows, Bigg Boss Season 18, as the official home décor partner. In a groundbreaking collaboration, myTrident’s exclusive range of luxury bedding, and home textiles will elevate the entire décor of the Bigg Boss house, adding an unmatched level of sophistication and style.

    For the first time, Bigg Boss has collaborated with a home textile brand, allowing myTrident to take centre stage in transforming the interiors of the house. The brand’s signature offerings—ranging from plush bedding to luxurious terry towels—will not only be displayed prominently but will also be integrated into the daily lives of the contestants. With a dedicated premium queen-sized bed and other key installations, myTrident’s influence will be felt in every corner, giving viewers a taste of the ultimate in-home décor luxury.

    Setting a New Standard in Reality TV Décor

    This association marks a pivotal moment for myTrident, as it steps into the spotlight during India’s most-watched reality show. By aligning with Bigg Boss, a powerhouse in pop culture and entertainment, myTrident positions itself to captivate millions of households, making an impression just in time for the festive season.

    “We are beyond excited to partner with Bigg Boss for the first time,” said Neha Gupta Bector, Chairperson of myTrident. “As a brand rooted in luxury and comfort, this collaboration allows us to highlight how our premium home décor collection can elevate any space. The Bigg Boss house serves as the perfect canvas to highlight the elegance and sophistication our products bring, inspiring viewers across India.”

    An Immersive Experience Beyond the Screen

    myTrident’s presence in Bigg Boss goes beyond aesthetics. Contestants will experience the brand’s luxurious terry towels and bedding every day, while audiences at home witness how these products can transform the look and feel of a space. This immersive product integration will be further amplified through strategic TV commercials and digital activations, making the brand’s ethos of comfort and sophistication a consistent part of the viewing experience.

    Pavitra KR, Revenue Head, Colors (Viacom18), shared, “Bigg Boss is at the heart of India’s entertainment ecosystem, setting trends and creating cultural moments. Its expansive reach and presence across television, digital, and social platforms ensures that our partner brands achieve exceptional visibility and interaction with diverse consumer groups. Through our innovative brand placements, we naturally integrate partners into the narrative of the show, significantly boosting brand prominence. We’re excited to welcome myTrident as our first home décor partner, marking a significant milestone as they bring their luxury textile range to the Bigg Boss house, transforming its interiors and enriching the contestants’ living spaces.”

    As the season unfolds, myTrident’s products will serve as a visual focal point in the Bigg Boss house, enhancing not only the living environment for the contestants but also creating aspirational décor ideas for millions of viewers.

  • One Infinite presented  Rashi Kapoor, Varsha & Rittu, and Rishi & Vibhuti at Lakme Fashion Week

    One Infinite presented Rashi Kapoor, Varsha & Rittu, and Rishi & Vibhuti at Lakme Fashion Week

    MUMBAI: Bridal and festive can get very repetitive and boring right? 

    But event firm One Infinite brought to Lakme Fashion Week in partnership with FDCI great fashion from three very talented festive and bridal wear designers – Rashi Kapoor, Varsha and Rittu, and Rishi and  Vibhuti on 13 October. 2024.

    “We are excited to showcase the incredible talent of  these designers at Lakmé Fashion Week. Each of these designers brings a unique vision and craft to the runway, and we are proud to launch them through One Infinite. Their creativity and innovation represent the future of fashion, and we can’t wait to see their impact on the industry.” said One Infinite founders Pratap Simon & Krishna Chaturvedi.

    Rashi Kapoor unveiled a stunning collection inspired by Frida Kahlo 

    Rashi Khanna

     

    Sushmita Sen in Rashi Khanna Rashi Khanna

    Rashi Kapoor, a  popular designer in India, created a fashionable stir with her collection called Espíritu Libre that was inspired by the legendary Frida Kahlo’s journey.

    The show was opened by popular actress Ahsaas Channa who strutted in a fully embroidered glittering jacket and slim skirt.

    Drawing from the iconic Mexican painter’s life and heritage, Rashi’s first design sensibilities were focused on the striking colours like red, pink, black, white, green, silver, gold and ivory that revolved around Kahlo’s life and art.

    The collection was a luxurious offering of glam silks and dupion, along with regal velvets and sheer tulle that brought an ethereal appeal to the ensembles. While the fabrics played their combined symphony on the ramp, highlighted by striking colours, Rashi also concentrated on a wide array of embellishments to accentuate the looks. Delicate thread work was a delight to behold, as it wove a tapestry of motifs. Cord work was added along with 3D touches, while Swarovski crystals sparkled to add their touch of grand opulence.

    Still keeping the Frida Kahlo inspiration in firm focus, Rashi ensured that the silhouettes offered a diverse look of contrasting shapes. The free-flowing, fluid ensembles were at times structured but tailored to perfection.
    Sensational Sushmita Sen made a stunning, breath-taking entry when she stopped the show in a shimmering white sari worn with a matching corset.

    “My collection is called Espíritu Libre which stands for free spirit and was inspired by Frida Kahlo. She stands for boldness, vibrancy and is extremely positive and that’s what inspired me to take her as my muse. My collection is all about individuality, feminism and independence,” said Rashi Kapoor.

    Her collection, was a handcrafted look with a profusion of colours, fabrics, styles and shapes, that stayed true to the inspiration of the painter diverse personality.

    Varsha and Rittu showcased a line of garments for the celebratory season 

    The Awigna label by the designer duo, Varsha and Rittu has always been a brand that has been eagerly coveted by women during the festive season. For Lakme Fashion Week in partnership with FDCI, the Awigna label’s winter/festive offering was a visual feast of glamour, style and elegance. Luxurious fabrics like organza, sheer net, metallic georgette and sequinned sheeting were the perfect choice that turned the collection into a dazzling look.

    Awigna  Varsha and Rittu Awigna  Varsha and Rittu Awigna  Varsha and Rittu

    The Awigna look has always been versatile with a wide roster of silhouettes that will please every fastidious buyer. Concept saris, lehenga/choli/dupatta sets in a contemporary mould, stunning floor sweeping gowns, fusion wear with flowing robes, cropped tops and palazzos for evening soirées, natty boleros with saris, shararas with gleaming kurtis and ruffled cocktail saris have been the Awigna favourites.

    The colour story rivalled the hues of the rainbow. Varsha and Rittu zeroed in on a dusty pink, ruby red, ivory, rose pink and rose gold. Their fashion direction was woven around ivory, which focused on elegant looks, while the dusty pinks were directed to provide a soft appeal and ruby red moved into a joyful passionate mood.
    Adding more depth to the collection, the designing pair worked on surface ornamentation comprising floral embroidery, 3D detailing and hand work and striking laser cut additions that added the final grand touch of sophistication.

    Pretty Tara Sutaria was the perfect showstopper when she twirled in a pastel glittering lehenga and choli teamed with a sheer tulle dupatta.

    “Our collection Awigna is inspired by soft winter winds. We have done a mix of intricate geometric patterns and that’s where the inspiration comes from,” said Varsha and Rittu.

    The Awigna label by Varsha and Rittu celebrated the colours and glory of the festive and wedding season, with a collection that transcended fashion norms and showcased timeless elegance.

    Rishi and Vibhuti presented a carnival of colours and styles 

    Inspired by the season of festivities and celebrations, designing duo Rishi and Vibhuti presented Tamasha – The Enchanted  which was a vibrant, colourful carnival of varying creations that were designed to be worn during the joyful days of pure fun.

    Rishi and Vibhuti presented Tamasha – The Enchanted Rishi and Vibhuti presented Tamasha – The Enchanted Rishi and Vibhuti presented Tamasha – The Enchanted

    For this very exuberant and lively collection whose very name resonated with playful fun filled times, the designers focused on colours that were as vibrant as the title. Olive green, violet, purple, red, teal blue and radiant charms came together for a dramatic confluence of hues.

    The collection offered myriad silhouettes that moved seamlessly from long Kalidar kurtas and angarkhas, and then onto frilled and ruffled saris. Cropped pants and tops with flowing robes were a look ideal for after dark glamour, while draped skirts, shararas, tunics, palazzos, slinky gowns, pre-stitched saris, kurtis and draped resort fun wear were a variety of looks for the discerning dresser.

    “Participating in Lakmé Fashion Week is an exciting experience for us. It allows us to showcase our imaginative vision and push the boundaries of our designs. We are thrilled to connect with a diverse audience who share our passion for fashion and celebrate the spirit of individuality through our collection, Tamasha.” said the designer duo Rishi and Vibhuti.

    Making a show stopping entry, Manushi Chillar, winner of the Miss World 2017 title, looked gorgeous in a olive green, sheer, embroidered, sarong-style skirt with a tantalising hip high slit. The colourful bralette and the cuffed sheer scarf created a great fun filled look.

    Tamasha – The Enchanted collection by Rishi and Vibhuti was a look that undoubtedly created whimsical revelry for the buyers, which offered an effortless amalgamation of colours, styles and fabrics.

  • Kalki’s Mushk collection wedding wear wows at Lakme Fashion Week

    Kalki’s Mushk collection wedding wear wows at Lakme Fashion Week

    MUMBAI: Rooted in rich heritage, fashion house Kalki’s Mushk collection brought forth a couture revolution characterised by exquisite handwoven embroidery that captured the essence of traditional artistry. It  signaled the evolution of wedding couture on day four at the Lakme Fashion Week in partnership with FDCI.

    The Mushk collection showcased a palette of soft, romantic hues, including antique golds, shimmering champagnes, and delicate dusky pinks. Each silhouette redefined elegance, featuring intricately embroidered jacket styles, flowing wide-legged pants, structured peplums, fishtail skirts, and new-age lehengas. For grooms, the collection offered a selection of embroidered blazers, hand-done sherwanis, and sleek ethnic zipper jackets, seamlessly merging tradition with modern sophistication.

    Kalki's bridal wear lehngas

     

    Shraddha Kapoor in Kalki's Mushk

    Kalki's male wedding wear

    The intricate embroidery and vibrant colours of Mushk spoke of the deep bonds shared among loved ones, transforming weddings into cherished memories. As part of Kalki’s commitment to excellence, the collection emphasised sustainable practices while showcasing the artistry of skilled artisans. The show was a captivating journey, celebrating love, connection, and the timeless beauty of tradition.

    Shraddha Kapoor walked the ramp for Kalki, beautifully showcased their labour of love in her stunning outfit. She shared her experience, saying, “Walking for Kalki for the first time was such an amazing experience! The Mushk collection really felt personal—especially this lehenga with its gorgeous Banarasi touch—it made me feel elegant and connected to my roots.. Loved bringing it to life on the runway!.”

    Shraddha’s outfit presented Kalki’s baby pink lehenga ensemble, where tradition met modernity. This outfit wasn’t just clothing; it was a piece of history, crafted from luxurious brocade velvet and featured intricate handwork with stunning cutdana, moti work, and exquisite stone embellishments all over the kali. The enchanting scalloped dupatta and coordinating blouse added a touch of elegance that completed the look. With its old-world charm and fresh, contemporary flair, this ensemble reflects the Banarasi heritage of the modern era.

    Kalki director Nishit Gupta said, “Mushk comes from a place of deep connection for me—it’s not just about creating couture but about being part of your most treasured moments. I wanted this collection to feel like a blend of heritage nostalgia and something beautifully new, capturing the essence of wedding celebrations that stay with us forever. My hope is that it leaves an impression that’s as lasting as the memories you’ll make wearing it. I absolutely loved Shraddha! She totally owned the runway as a showstopper and felt like a perfect muse for our collection.”

    The bridal fashion and lehngas can be picked up at Kalki flagship stores and exclusive pop-ups in multiple cities, online at Kalkifashion.com, and through video shopping for international buyers.