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Category: Brands

  • drink technology India rebrands to drinktec India

    drink technology India rebrands to drinktec India

    Mumbai: An important milestone in the global expansion of the drinktec portfolio has been reached: drink technology India is now the first trade fair to carry the ‘drinktec’ brand alongside drinktec Munich, the leading trade fair for the beverage and liquid food industry. This rebranding by Yontex highlights the significance of the Indian market. Since 2007, the drinktec team has focused on supporting stakeholders in the beverage industry.

    Originally launched as a congress in Mumbai, the trade fair has evolved into a key meeting point for manufacturers. Initially held every two years, it is now an annual event. The first edition featured 42 exhibitors and 276 m² of space; this year, 178 exhibitors are expected across about 6,000 m². Major global players consistently participate, reflecting the event’s importance for investment decisions. Last year, around 11,000 visitors attended, alternating between Mumbai and Delhi.

    The drinktec India brand aims to strengthen its position as the leading trade fair in India for the beverage and liquid food industry. With the support of the drinktec brand, the Yontex team, Messe München India, and a wide range of products, the brand is set for growth in India and the SAARC region. This will provide neighboring markets with easy access to the latest offerings, making drinktec India a gateway for national and international brands.

    Additionally, drinktec India aims to drive the Indian and neighboring beverage industries toward global standards. By showcasing advanced technologies, local manufacturers can engage with innovations that improve efficiency, enhance quality, and adapt to changing consumer preferences. This exchange will elevate domestic production and prepare Indian companies for global competition, making drinktec India crucial for modernising the beverage sector across the SAARC region.

    Food Processing and Packaging Machinery Association deputy MD VDMA e.V., Beatrix Fraese: “As the conceptual sponsor of drinktec in Munich, we strongly support the rebranding of drink technology India to drinktec India. We have been closely involved in the journey from the very beginning until today because we believe in the potential of the Indian industry.

    The sharp growth in demand for machinery and equipment in recent years shows that the Indian beverage industry is investing heavily and becoming increasingly professional. German machine manufacturers are increasingly building up capacities in India in order to be close to their customers locally. This shows the great trust in India’s potential.”

    Yontex executive director drinktec cluster Markus Kosak: “We are thrilled that we were able to initiate such a strong development with this market platform at the time. This is a significant moment for all of us. With drinktec India, we are setting an important milestone for the industry for the Indian subcontinent and neighbouring regions. In this region, drinktec India is the most relevant and profound event for the beverage and liquid food industry. This enables us to consistently support growth in the Indian and surrounding markets. I would like to extend my heartfelt thanks to VDMA Germany and India for their unwavering support from the very beginning. Their collaboration has been instrumental in driving the success of this platform and shaping its growth.”

    Messe München India CEO Bhupinder Singh: “We are thrilled to see drink technology India take this significant step forward by becoming a part of the globally renowned drinktec portfolio. This rebranding underscores the importance of the Indian market in the global beverage and liquid food industry. Our ongoing cooperation with PackMach strengthens our commitment to delivering comprehensive solutions across the value chain—from beverage manufacturing to packaging innovations. Together, we are building a robust platform that not only supports the industry’s growth but also brings cutting-edge technology and expertise to the Indian market, enabling businesses to compete on a global scale.”

  • MiniKlub onboards Shahid Kapoor & Mira Rajput as brand ambassadors

    MiniKlub onboards Shahid Kapoor & Mira Rajput as brand ambassadors

    Mumbai: MiniKlub, a destination for baby needs, has appointed Shahid Kapoor and Mira Rajput as its first brand ambassadors. Known for their family values and modern parenting approach, the couple represents the brand’s mission to provide parents with quality products and services for their children.

    MiniKlub’s brand ethos focuses on ‘Happy Parenting,’ emphasising a positive and stress-free parenting journey. As successful parents, Shahid and Mira embody the joyful parenting values that MiniKlub promotes. Their partnership underscores their belief in the brand’s quality and extensive range of products, including newborn essentials, baby care items, baby wear, kids’ fashion, footwear, toys, and travel products—all available in one place.

    MiniKlub director Anjana Pasi commented, “We are thrilled to welcome Shahid and Mira to the Miniklub family. Their values of happy parenting and commitment to providing the best for their children resonate deeply with our brand ethos. With Shahid and Mira on board, Miniklub aims to connect with parents across India who seek high-quality products that make parenting more easy. They are exemplary parents who reflect the spirit of today’s families. Their influence and authenticity make them the perfect choice for Miniklub as we continue to lead in the kids’ market, offering premium products that cater to all parenting needs.”

    The Kapoor family’s appeal, with Shahid’s celebrated film career and Mira’s lifestyle and parenting influence, promises to strengthen Miniklub’s connection with a wider audience, particularly families seeking a trusted brand for their children’s diverse needs.

    Shahid Kapoor said, “As parents, Mira and I always strive to provide the best for our kids, whether it’s about their health, education, or even the products we choose for them. Miniklub shares our vision of offering everything needed for modern parenting, and we are delighted to represent a brand that cares deeply for both kids and the planet.”

    Mira Kapoor said, “I’ve been closely following Miniklub’s journey, especially in the post-pandemic era, and I’m truly impressed by their commitment to quality and the intricate details in each of their products. Partnering with them felt like a natural choice, as I strongly resonate with the work they’re doing. I’m excited to help further Miniklub’s mission of happy parenting, ensuring that essential baby products are accessible to families all over the country.”

    Founded in 2013, MiniKlub is known for its premium apparel that combines comfort, functionality, and sustainability. The brand aims to be a one-stop shop for parents, offering a variety of products including newborn essentials, baby wear, kids’ fashion, footwear, toys, travel items, and baby care products—all in one place. It is a must-visit store for children from newborn to eight years old.

    This partnership is expected to significantly impact the parenting industry in India, providing consumers with a wide range of high-quality products designed for joyful and easy parenting.

  • Learning from disruptive brands: What makes them stand out

    Learning from disruptive brands: What makes them stand out

    Mumbai: In today’s competitive landscape, brands need to do more than just survive—they need to stand out. Enter disruptive brands. These are the trailblazers that have redefined industries and altered consumer expectations. But what makes them unique? What can traditional businesses learn from these disruptive innovators? The answer lies in their willingness to challenge norms, push boundaries, and embrace bold, unconventional strategies. Let us uncover the vital insights traditional brands can harness by studying the bold moves and innovative approaches of disruptive companies.

    Disruption demands guts: Daring to dream bigger

    Disruption, at its core, is gutsy. It’s about doing something that has never been done before, and it requires a certain kind of bravery that not every brand possesses. Disruptive brands take the leap into the unknown, often at great personal and financial risk. They aren’t content with following industry norms or playing it safe—they set out to create their own rules.

    Take the example of Airbnb, a company that completely revolutionised the hospitality industry. When the founders initially proposed the idea of strangers staying in each other’s homes, the concept seemed absurd to many. Who would want to open their homes to strangers, or trust a website for lodging? But by sticking to their bold vision, they not only created a billion-dollar company but also redefined how we think about travel accommodations.

    The lesson for traditional brands? Disruption requires courage. It’s not enough to think big; you must act on your vision, even when the odds (and sometimes the world) are against you. Disruption is about ignoring the naysayers and believing in your unique idea, even if it hasn’t been done before. This kind of daring is often what separates innovators from the rest of the pack.

    Sticking to the vision amidst criticism: A key to phenomenal success

    One of the defining characteristics of disruptive brands is their resilience. More often than not, these companies face scepticism, criticism, and even outright rejection in their early days. Everyone seems to put them down, but what sets them apart is their unrelenting belief in their idea. They don’t waver, and instead, they push through the noise to turn their vision into reality.

    Tesla, for example, faced enormous criticism when it first introduced electric vehicles (EVs) to the market. Many questioned the feasibility of EVs replacing traditional fuel-powered cars. Yet, despite the scepticism, Tesla stuck to its mission of accelerating the world’s transition to sustainable energy. Today, Tesla leads the EV market, and their dedication to the original vision is paying off in dividends.

    For traditional brands, the takeaway is clear: resilience is key. Pioneering a new path means encountering resistance, but standing firm in your belief and moving forward despite criticism is what separates disruptive brands from those that give up at the first hurdle.

    Disruption is more than just innovation: It can be about marketing

    Disruption isn’t always about creating an entirely new product or service. Sometimes, the disruption lies in how you bring that product to market. Being disruptive doesn’t necessarily mean doing something the market has never seen before; it can also mean introducing a new way to communicate with or engage your audience.

    A great example is Nike’s ‘Nike+ Run Club’ app. Instead of merely selling shoes, Nike created a digital ecosystem to engage with runners globally. The app allows users to track runs, connect with other runners, receive coaching tips, and set fitness goals. Nike wasn’t just promoting products—they were fostering a community and enhancing the customer experience. This approach went beyond traditional marketing, creating long-lasting brand loyalty by delivering real value outside of the core product offering.

    Traditional brands can take a page from this playbook. Disruption doesn’t have to mean turning your entire business upside down. Sometimes, even small changes in how you engage with your audience can yield big results. It’s about thinking creatively and offering something your competitors don’t.

    Standing out from the competition: The core of disruption

    At the heart of disruption lies the goal of standing out from the competition. Disruptive brands don’t aim to just compete with the market leaders—they aim to replace them by doing things differently. Whether through product innovation, marketing strategies, or business models, these brands find ways to separate themselves from the pack.

    Netflix serves as a textbook case. In its early days, Netflix was up against blockbuster, the then-dominant force in the video rental industry. Instead of trying to compete on Blockbuster’s terms, Netflix took a different route—subscription-based streaming. By focusing on convenience, accessibility, and personalised content, Netflix redefined how we consume media and effectively drove Blockbuster out of business.

    For traditional brands, the lesson is this: don’t just try to compete—try to innovate in ways that make your competition irrelevant. Find what makes your brand unique, focus on it, and build your strategy around it. This is the essence of disruption.

    Learning from the Greats: What Traditional Brands Can Do

    So, how can traditional brands apply the lessons of disruption to their own businesses? Here are a few key takeaways:

    ● Embrace Risk: Don’t be afraid to take bold steps, even if it means veering away from what’s conventional or safe.

    ● Stick to Your Vision: Be prepared for criticism and scepticism, but don’t let it derail your long-term vision.

    ● Innovate in Marketing: You don’t always have to reinvent the wheel—sometimes it’s about how you market the wheel.

    ● Differentiate, Don’t Just Compete: Focus on what makes your brand different and build your strategy around that uniqueness.

    Ultimately, disruption is about courage, innovation, and persistence. Traditional brands don’t need to entirely disrupt their industries to learn from disruptive brands, but by adopting some of their core principles, they can position themselves for sustained success.

    Embracing the spirit of disruption

    In a fast-paced world where consumer expectations are constantly evolving, brands that stand still are bound to fall behind. Disruptive brands aren’t afraid to take risks, challenge the status quo, and reinvent how industries operate. Whether it’s by innovating in product design, marketing strategies, or customer engagement, these brands offer valuable lessons for those willing to learn.

    As traditional businesses look to future-proof their operations, adopting the disruptive mindset can offer them a competitive edge. It’s not always about breaking the mold—it’s about creating a new one. So, what are you waiting for? It’s time to disrupt.

    The author of this article is CPR Global founder Chaitali Pishay Roy.

  • McDonald’s India introduces McCrispy burger range

    McDonald’s India introduces McCrispy burger range

    Mumbai: This festive season, McDonald’s India – North and East is enhancing celebrations with the shordaar crunch! The brand is introducing the new McCrispy range, featuring the McCrispy Chicken burger and Crispy Veggie burger, two exciting additions that promise to elevate your festive meals.

    The McCrispy Chicken Burger offers a perfectly fried, whole-muscle chicken fillet patty in a soft, glazed bun, topped with fresh lettuce and creamy ranch mayo. This burger delivers a satisfying crunch and flavor in every bite, making it a great choice for festive gatherings.

    The Crispy Veggie Burger caters to vegetarian customers with a crispy patty made from a blend of seven vegetables, including aubergine, capsicum, corn, and zucchini. It shares the same Shordaar Crunch as the chicken burger and is complemented by the glazed bun and ranch sauce, providing bold taste and texture.

    McDonald’s India – North and East MD, Rajeev Ranjan said, “At McDonald’s India – North & East, we are passionate about understanding evolving tastes and needs of our customers and meeting them through constant menu innovations. This festive season, we’re excited to add joy to the celebrations of our customers with our sensational new offerings – McCrispy Chicken Burger and Crispy Veggie Burger. Truly one of a kind, these burgers with soft glazed bun, fresh lettuce, creamy sauce and “shordaar” crunchy fillet, provide a sublime multi-sensorial delightful experience with each succulent bite delivering a rich Savory flavourful profile leaving the customer craving for more of  its decadent goodness.”

    The McCrispy Burger and Crispy Veggie Burger are starting at Rs 199 & 179 respectively.

  • Zydus Wellness launches Sugar Free D’lite cookies

    Zydus Wellness launches Sugar Free D’lite cookies

    Mumbai: Zydus Wellness’ Sugar Free, a sweetener brand, has entered the packaged foods segment with Sugar Free D’lite cookies. This launch aims to provide consumers with sugar-free alternatives to satisfy their sweet cravings. To connect with health-conscious individuals, Sugar Free has partnered with Bollywood superstar Shahid Kapoor for promotion.

    As a category leader with a 95 percent market share in sweeteners, the brand’s entry into Indian packaged foods follows the success of D’lite cookies in international markets. The new range is available in three flavors: choco chip, yummy berries, and mocha hazelnut. Partnering with Shahid Kapoor, a fitness icon known for his disciplined lifestyle, aligns with the brand’s message of enjoying sweet treats responsibly.

    Zydus Wellness CEO Tarun Arora said, “Health consciousness in Indian consumerism is on the rise, and with it, the demand for healthy yet tasty packaged foods. As we script the next phase of our growth story, we are focusing on innovation that help us bridge the gap between taste and health. Our Sugar Free D’lite cookies have been the consumer’s favourite in international markets for a few years, enabling them to balance their desire for fitness and without sacrificing the joy of eating. Now we are focusing on driving this proposition for Indian consumers. Shahid Kapoor strongly reflects our brand’s personality making him a perfect fit, especially among health-conscious consumers, to amplify our message of guilt- free indulgence.”

    Kapoor said, “I am very mindful about the brands that I endorse and always ensure that they align with my values. This collaboration is not just about sweetening food, it is about promoting a balanced lifestyle and encouraging everyone to embrace healthier options without sacrificing taste. It is a brand I trust and have used for years. One of my favourite indulgences is Sugar Free D’Lite Choco Chip Cookies – a delectable snack, with no added sugar.”

    In his recent Instagram reel, Shahid revealed his preference for healthy food options, such as ‘ghar ka khana’, yet he has a sweet tooth. Elaborating on how he keeps the sugar in check while enjoying all the sweetness, he turns to Sugar Free D’Lite Choco Chip Cookies, which has all the taste and no sugar.

    Sugar Free has been at the forefront of revolutionising the way people enjoy sweetness, offering a range of products that may be added to desserts and dishes without the negative effects of added sugar.

  • VRB enters cup noodles market with ‘WokTok by Veeba’

    VRB enters cup noodles market with ‘WokTok by Veeba’

    Mumbai: VRB Consumer Products has launched WokTok by Veeba, entering the cup noodles category with a fusion of pan-Asian and Indian flavors. This better-for-you range features no added MSG, no palm oil, and no maida, making it a guilt-free option for noodle lovers.

    The launch is supported by a TV campaign showcasing how Indians adapt to global cuisines. The film depicts humorous scenarios where Chinese characters embrace Indian quirks, capturing the campaign’s tagline: ‘Chinese, Par Apne Style Se!’

    WokTok’s cup noodles come in five flavors: Chowmein, Masala, Manchurian, Kung Pao, and Spicy Korean. Additionally, the brand will launch dipping and culinary sauces made without added MSG, ideal for any meal. WokTok aims to become a household favorite across India.

    VRB Consumer Products VP marketing Niyati Kochhar said, “Creating WokTok has been a labour of love—one that celebrates how we, as Indians, embrace and adapt anything by adding our signature twist. Our campaign, ‘Chinese, Apne Style Se,’ captures this beautifully. From food to culture, we have always made things our own, and WokTok is no different. With this launch, we’re speaking to a new generation—the WokTok generation—who values authenticity but also seeks personalization. They crave bold flavors that resonate with their unique palate, and WokTok offers just that, combining the best of both worlds in a way that’s distinctly theirs.”

    Enormous Brands managing partner & CCO Ashish Khazanchi said, “WokTok, the latest brand in the instant noodles segment, is set to revolutionize the market with its new line of products: “Chinese but apne style se.” Rooted in the essence of India’s love for bold, diverse flavours, WokTok combines the richness of traditional Chinese cuisine with bold Indian takes. The campaign captures the evolving Indian psyche that craves global experiences but with a familiar, comforting Indianness. WokTok’s bold, exciting flavours and packaging are designed to resonate with India’s youth, offering a quick, delicious, and distinctly Indian spin on the beloved Chinese noodles. It’s not just noodles, it’s Chinese – but our own way.”

  • Pepperfry enters luxury furniture & home decor market

    Pepperfry enters luxury furniture & home decor market

    Mumbai: Pepperfry, an e-commerce furniture and home decor marketplace, has forayed into the luxury furniture and home decor category. This launch caters to customers seeking high-end, unique pieces.

    The luxury furniture segment offers over 650 items from 25 brands, including Freedom Tree, Orange Tree, and Ziba Homes. The home decor segment features over 1000 products from 30 brands like Jaipur Rugs, Noritake, and India Circus. The collection includes sofas, dining sets, carpets, lamps, and lights, crafted with premium materials.

    Pepperfry chief business officer Hussaine Kesury said, “Our leadership in the furniture, mattress and home decoer segment has always been fueled by innovation and a deep understanding of our customers’ evolving needs. Recent consumer insights show a clear surge in demand for premium furniture and home decor, with more customers seeking luxurious, high-quality options for their homes. Leading brands have echoed this demand, reinforcing the need for a dedicated luxury segment. With our vast omnichannel presence across 100+ cities and 150+ stores, expanding into this space was a natural progression. We are excited to offer discerning customers a curated selection of luxury furniture and home decor, further cementing Pepperfry’s position as the premier destination for all home furnishing needs.”

    In the next quarter, Pepperfry will expand its offerings by adding premium and luxury brands across its omnichannel platform. In response to growing demand for luxury goods, the brand plans to introduce over 5,000 exclusive products from national and international brands in the furniture and home decor category. This move strengthens Pepperfry’s position as a key destination for customers seeking premium home products.

  • Pidilite’s Roff teams up with Pro Kabaddi League for 2024 season

    Pidilite’s Roff teams up with Pro Kabaddi League for 2024 season

    Mumbai – Roff announced that it has renewed its partnership with the Pro Kabaddi League (PKL) for its 11th season.

    Commenting on the partnership, Pidilite Industries Ltd., CMO Manish Dubey said, “We are excited to extend our association with the Pro Kabaddi League (PKL) for yet another thrilling season. Kabaddi is one of India’s most loved and indigenous sports. PKL provides a perfect platform to highlight the core promise of Roff—superior grip and lasting strength. Just as the players demonstrate a strong grip through powerful tackles, Roff embodies the same attributes with its unmatched bonding strength, captured in our tagline ‘Magar ki Jakad’. By aligning with a sport that mirrors our values of strength, resilience, and strategy, we continue to underscore Roff’s leadership in offering advanced and reliable solutions for every tile fixing need.”

    Roff will maximise its visibility throughout the tournament, with key branding integrated at pivotal moments of the game. This season also brings enhanced graphic integration to further deepen the brand’s impact. Roff’s communication will be prominently displayed during the most thrilling moments of the game – the most prominent being the Super Tackle, to reinforce its proposition of crocodile-like grip.

  • TAM AdEx: TV ads for consumer durables surge, print drops by six per cent in H1 2024

    TAM AdEx: TV ads for consumer durables surge, print drops by six per cent in H1 2024

    Mumbai: TAM AdEx’s latest report for Jan-Jun 2024 reveals significant growth in TV ad volumes for the consumer durables/home appliances category, showing a 2.9 times increase compared to the same period in 2022, and 11 per cent higher than H1 2023. In contrast, print ad space for the category continued its downward trend, falling by six per cent compared to the first half of 2023.

    Godrej & Boyce Mfg Co led the category on TV, holding a 33 per cent share of ad volumes, while Usha International and Voltas joined as exclusive top advertisers in 2024. Print advertising saw TTK Prestige India and Stovekraft maintain their top spots with 41 per cent and 21 per cent share of ad space, respectively. The South Zone dominated print ads, accounting for 33 per cent of ad space, closely followed by the North Zone.

    On Radio, ad volumes dropped 52 per cent in 2024 compared to 2023, but Samsung India Electronics led with 28 per cent of ad volumes. Digital ad impressions grew by five per cent in H1 2024, with Samsung again topping the list at 25 per cent share of impressions. Programmatic advertising accounted for 81 per cent of digital impressions.

    The report highlights that the consumer durables/home appliances category continues to prioritise TV advertising, with prime time being the preferred slot. The news and GEC (general entertainment channels) genres captured 65 per cent of ad volumes.

    In the print sector, Hindi and English publications together contributed over 64 per cent of the ad space. The preference for promotional offers remains strong, comprising 81 per cent of total print ads, with multiple promotions being the most utilised form.

  • Weekend Unwind with Ayuvya Ayurveda’s Pawanjot Kaur

    Weekend Unwind with Ayuvya Ayurveda’s Pawanjot Kaur

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind — a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Ayuvya Ayurveda CTO & co-founder Pawanjot Kaur, who began her journey as a coding enthusiast at Punjab Engineering College, where she developed automation tools and gained confidence in her technical abilities. After graduation, she founded Innovatia Marketing and Technology, working with 50-plus startups across diverse sectors. However, a personal battle with eczema in 2019 led her to Ayurveda, inspiring her to co-found Ayuvya in 2020 with Astha Jain and Tanishk Pandey. Their mission is to bridge ancient Ayurvedic wisdom with modern healthcare, making authentic solutions accessible to a global audience.

    Ayuvya Ayurveda, headquartered in New Delhi, offers a range of Ayurvedic wellness and skincare products, including its flagship weight gainer, iGain+. The brand is committed to expanding its reach through both online and offline channels, particularly in tier two to four cities while educating customers about Ayurveda’s long-term benefits over conventional treatments. With ambitious goals, including reaching ₹500 crore in revenue within three years, the company aims to empower the Ayurvedic industry and enhance the well-being of its customers worldwide.

    Without further ado, here it goes…

    Your mantra for life

    My mantra for life is: “Innovate with purpose, grow with integrity.” I believe that blending innovation-driven technology with a holistic approach creates a meaningful impact. True progress happens when we use creativity not just for advancement, but with a purpose that benefits others.

    A book you are currently reading or plan to read

    I am currently reading “Zero to One” by Peter Thiel. The book dives into the process of creating innovative products and scaling businesses by thinking differently and focusing on progress that moves from nothing to something truly unique. It’s all about building the future through bold ideas. However, one of my all-time favorite books is Atomic Habits, which emphasizes the power of small habits in driving massive, positive changes over time.

    Your fitness mantra

    My fitness mantra is: “Balance the body, calm the mind, nourish the soul.” I believe true fitness goes beyond physical strength; it’s about maintaining equilibrium in all aspects of life. By keeping the body active, fostering mental clarity, and nurturing inner peace, you achieve a holistic sense of well-being that empowers you to thrive.

    Your comfort food

    My comfort food is khichdi and dal rice with ghee. It’s delicious and gentle on my gut, providing a sense of warmth and nourishment. Plus, it helps balance my dosha, making it the perfect go-to meal for comfort and well-being.

    A quote or philosophy that keeps you going when the chips are down

    “Every experience, good or bad, teaches us something important.” Each moment, whether it brings joy or challenges, is an opportunity to learn and grow. Embracing this mindset fosters resilience and keeps me focused, knowing that every experience contributes to personal growth and wisdom.

    Your guilty pleasure

    My guilty pleasure is overworking. I often dive deep into tasks and projects, pushing myself beyond my limits. While it feels productive, I’ve come to realize that balance and rest are essential for long-term success and overall well-being.

    The last time you tried something new

    The last time I tried something new was just last week, as a tech co-founder of Ayuvya Ayurveda, when we experimented with integrating machine learning algorithms into our customers’ browsing behaviors. For me, trying new things isn’t just about the outcome—it’s about the learning process and the opportunities it creates. It’s a powerful reminder that at the intersection of tradition and technology, there’s endless potential for discovery and innovation.

    A life lesson you learned the hard way

    A life lesson I learned the hard way is that technology should enhance traditional wisdom, not replace it. I’ve realized that user trust is paramount, especially in healthcare. Building that trust requires a careful balance of innovation and respect for established practices, ensuring that we prioritize the well-being of our customers while leveraging the best of modern technology.

    What gets you excited about life?

    What gets me excited about life is the thrill of unlocking new ways to enhance well-being every day. The challenge of bridging two seemingly disparate worlds, the time-tested practices of Ayurveda and the rapidly evolving tech landscape, keeps me on my toes. It feels like solving a complex puzzle, where each piece we fit brings us closer to creating a healthier, more balanced world.

    What’s on top of your bucket list?

    At the top of my bucket list is to see Ayuvya become a household name in health and wellness, recognized globally for seamlessly blending Ayurvedic wisdom with cutting-edge technology. Achieving this vision would mean making a meaningful impact on people’s lives and promoting a healthier, more balanced way of living.

    If you could give one piece of advice to your younger self, what would it be?

    If I could give one piece of advice to my younger self, it would be: “Dive deep into the roots of knowledge. True understanding comes from self-exploration and thorough study.” This approach would have provided a stronger foundation from the start, leading to more meaningful and impactful innovations. It’s a principle that continues to drive our research and development at Ayuvya today.

    One thing you would most like to change about the world

    The one thing I’d most like to change about the world is the adverse impact of technology on nature. As a tech entrepreneur, I’ve seen firsthand how innovation can sometimes come at the cost of our environment. I believe we must find ways to integrate technology with sustainability, ensuring that progress does not come at the expense of our planet.

    An activity that keeps you motivated and charged during tough times

    During tough times, I turn to a combination of yoga and nature walks to stay motivated and charged. These activities help clear my mind, rejuvenate my spirit, and reconnect me with my purpose, allowing me to approach challenges with renewed energy and perspective.

    What lifts your spirits when life gets you down?

    What lifts my spirits when life gets me down are the heartfelt reviews from our customers at Ayuvya. These genuine reminders of the positive impact we’re making reignite my passion for our mission. Knowing that our work is improving lives gives me the motivation to keep pushing forward, no matter the challenges.

    Your go-to stress buster

    My go-to stress buster is practicing yoga and meditation, followed by immersing myself in nature. This combination helps me realign with Ayurvedic principles of balance and connection. Yoga energizes my body, and meditation calms my mind while being in nature restores a sense of peace and harmony.