Category: Brands

  • Maruti Suzuki partners with HSBC India for dealer financing solutions

    Maruti Suzuki partners with HSBC India for dealer financing solutions

    Mumbai: Maruti Suzuki India Limited (MSIL) has forged a strategic partnership with HSBC India to provide dealer financing solutions, enhancing the working capital options for its vast network of over 4000 sales outlets nationwide. This new collaboration, formalised through a Memorandum of Understanding (MoU), empowers Maruti Suzuki dealerships with comprehensive inventory funding options to meet evolving market demands.

    The MoU was signed with key representatives from both companies in attendance. From Maruti Suzuki, senior executive officer of marketing & sales, Partho Banerjee; VP of allied business, Kamal Mahtta; and general manager of Maruti Suzuki finance & driving school, Vishal Sharma. HSBC India was represented by CEO, Hitendra Dave; head of commercial banking, Ajay Sharma; head of global banking, Amitabh Malhotra; country head of business banking, Gaurav Sahgal; and head of global trade solutions, Runa Baksi.

    Commenting on the collaboration, Banerjee said, “We are committed to support our dealers in ensuring their readiness as per evolving customer and market needs. Our collaboration with HSBC India will focus on innovative financing solutions for inventory funding for our dealer partners. This strategic alliance will leverage the combined strengths of MSIL and HSBC India to offer comprehensive working capital solutions for our dealer partners.”

    Sharma also shared his enthusiasm, noting, “We are pleased to collaborate with MSIL, a leader in the country’s automotive sector, as a financing partner to their extensive dealer network. Our deep understanding of the business dynamics and the evolving needs of dealers coupled with our tailored product offerings will enable us to support dealers through every stage of their business growth.”

  • adidas & Arsenal unveil retro-inspired adicolor collection

    adidas & Arsenal unveil retro-inspired adicolor collection

    New Delhi – adidas and Arsenal launch a brand new adicolor range of the 70s and 80s-inspired tracksuits and t-shirts, giving a fresh twist to the club’s retro colourways.

    Designed with a slim fit in premium pique material, the track top features engineered three-stripes tape, a ribbed collar and cuffs, convenient zipped side pockets, and flock-printed trefoil and club crest on the chest. The pique track pants are tailored for a slim fit and include zipped side pockets and iconic three-stripes tape down each leg, blending functionality with classic style. The collection is completed with a slim-fitted crew neck tee with short sleeves, featuring engineered three-stripes tape along with a flock-printed crest and Trefoil branding on the chest.

    The Arsenal adicolor collection captures a timeless retro class in bold red and blue shades, paying homage to the club’s heritage with a contemporary flair. This special edition revives the iconic crest that has been enhancing Arsenal’s jerseys from 1949 to 1994, a nostalgic nod to the team’s rich legacy. The vintage aesthetic is further elevated with the original club lettering on the back of both the tee and jacket, inspired by the classic font style from the old club badge. The result is a collection that blends the spirit of past eras with modern design, making it a must-have for fans who value both history and style.

  • Protinex Diabetes Care & Apollo 24|7 partner to support diabetes management in India

    Protinex Diabetes Care & Apollo 24|7 partner to support diabetes management in India

    Mumbai: Protinex Diabetes Care has partnered with Apollo Health Co (Apollo 24|7) to raise awareness about diabetes management and early testing. To mark World Diabetes Day, consumers who purchase a Protinex Diabetes Care pack will receive a complimentary HbA1c test, which measures long-term glucose levels. The test can be scheduled via home collection through Apollo 24|7, and the offer is valid until 30 November.

    This initiative promotes the importance of regular blood glucose testing and proactive health measures, aiming to make blood sugar monitoring convenient and affordable. India has one of the highest diabetes rates globally, with over 101 million people affected, according to the ICMR INDIAB study. Proper management, regular testing, and lifestyle changes are key to improving care.

    Protinex Diabetes Care supports blood sugar control with a scientifically designed formula, including 11 immuno-nutrients and high fiber content for cholesterol reduction. This partnership emphasizes the need for early diagnosis and effective diabetes management.

    Danone India marketing director Sriram Padmanabhan said, “The right nutrition is crucial in the battle against diabetes. It’s not just about managing blood sugar levels but also about early diagnosis and management. This World Diabetes Day, we are proud to collaborate with Apollo Health Co (Apollo 24|7) to empower individuals in their diabetes management journey. By offering a complimentary HbA1c test, we hope to remove some of the barriers that prevent individuals from regularly monitoring their health. Through this synergy, we are dedicated to raising awareness about the benefits of protein and fiber in managing diabetes and make a meaningful impact on diabetes care in India.”

    Apollo Health Co (Apollo 24|7) VP – category Madhava Krishna said, “Our partnership with Protinex Diabetes Care aligns perfectly with this vision by making essential diabetes testing widely available. Protein and fibre play crucial roles in diabetes management, helping regulate blood sugar and maintain sustained energy. By incorporating these nutrients in diet alongside regular health checks, we aim to support individuals in taking meaningful steps toward managing their health. Together, we hope to create greater awareness and make diabetes care more accessible for all.”

    Protinex Diabetes Care will have increased visibility in Apollo retail stores and online platforms to raise awareness about early diabetes diagnosis and management. A dedicated toll number by Apollo will also be available for inquiries, providing easy access to test information and health services.

    Aligned with Danone’s mission to promote health through food, Protinex Diabetes Care supports optimal nutrition for people with diabetes. It plays a key role in improving health and well-being when combined with a balanced diet and healthy lifestyle.

  • Sidharth Malhotra named brand ambassador for Maruti Suzuki DZire

    Sidharth Malhotra named brand ambassador for Maruti Suzuki DZire

    Mumbai: Maruti Suzuki India has announced actor Sidharth Malhotra as the brand ambassador for the new Maruti Suzuki Dzire with a teaser, commencing bookings for its highly anticipated fourth-generation Dzire. India’s highest-selling compact sedan, the all-new Dzire is set to revolutionise the segment with its progressive design, segment-first features and unparalleled value proposition.

    Building on the remarkable legacy of the Dzire brand, this new generation model represents a significant leap forward in Maruti Suzuki’s commitment to offer exceptional vehicles to the Indian market.

    Maruti Suzuki India senior executive officer, marketing & sales, Partho Banerjee said, “The India growth story is a bright spot in the world today and this is fuelled by a new generation of ambitious, driven and confident Indians who are setting new benchmarks of success. We call these young achievers the thrivers, and it is for this driven and demanding consumer that we have designed the all-new Dzire- A car that matches the personality and compliments the successful life of the Thriver. To launch the all-new Dzire, we wanted to partner with someone who personified the essence of the ‘Thriver’ in spirit and in letter and it gives me immense pleasure in announcing that we found the perfect brand ambassador in Sidharth Malhotra.”

  • Hardik Pandya returns to fitness with BigMuscles Nutrition

    Hardik Pandya returns to fitness with BigMuscles Nutrition

    Mumbai: “The more ups I have the better, but even the downs I will cherish because failure teaches you a lot of things,” said Hardik Pandya after India won the ICC T20 World Cup in Barbados earlier this year. Known for his impact as an all-rounder, Hardik has faced highs and lows but consistently emerged stronger. His dedication to fitness has made him an inspiration to many.

    A fitness enthusiast, Hardik incorporates varied exercises into his routine, including Bulgarian split squats for strength and side lunges for flexibility. However, he recently took a break from his fitness goals to celebrate Dussehra and Diwali.

    After the festivities, Hardik announced his return to training on Instagram, stating, “Got back to my fitness regime post festivities with BigMuscles Nutrition Nitric Whey Protein. It gives 27gm protein per serving and its Informed Choice Certified.” His comeback, marked by his use of high-quality supplements, signals his readiness for the upcoming India vs Australia Test series.

     

     

    In his latest post, Hardik Pandya flaunts Nitric Whey Protein, a high-quality isolate whey protein from BigMuscles Nutrition, well-regarded in the Indian fitness community. Each serving delivers 27 grams of protein, supporting muscle growth, performance, and recovery after intense workouts. Produced in a state-of-the-art facility, it is a fast-absorbing protein source, low in lactose and fat. Nitric Whey Protein is third-party lab tested, cGMP certified, and Informed Choice Certified for clean and safe supplements, making it an ideal option for athletes and fitness enthusiasts.

  • Deltin joins ‘Amazing Goa Global Business Summit 2024’ as exclusive entertainment partner

    Deltin joins ‘Amazing Goa Global Business Summit 2024’ as exclusive entertainment partner

    Mumbai – Deltin announced its association as the official entertainment partner for the Amazing Goa Global Business Summit 2024 – Gateway to Global Opportunities, an event hosted by Vibrant Goa Foundation in association with Goa Government. The event, considered as Goa’s largest expo and summit, will take place from 8-10 November at the Dr. Shyama Prasad Mukherjee indoor stadium and promises an engaging platform for global business leaders, entrepreneurs, industry professionals, and culture enthusiasts from diverse sectors to network, learn, and get entertained.

    The summit will feature exhibitions, speeches, international business activities, panel discussions, workshops, seminars, cultural programs, and networking sessions, with a special emphasis on fostering export initiatives. The summit will further address the evolving needs of Goa’s hospitality, tourism, education, healthcare and technology sectors, exploring strategies for growth, innovation, and excellence in service delivery. Attendees will have the chance to connect with global entrepreneurs, learn about emerging market trends, and explore prospects in multiple sectors.

    Deltin has been an integral part of Goa’s rich tourism and hospitality landscape for more than a decade and as the exclusive entertainment partner, will give the attendees an opportunity to enjoy the vibrant experience that Deltin is known for, featuring captivating entertainment that embody the dynamic culture of Goa and India. Deltin is proud to extend its support to this noble endeavour of the Vibrant Goa Foundation for the holistic growth and development of Goa. Mr. Vinay Verma, Founder Trustee and Chairman of Amazing Goa and Mr. Arman Bankley, Founder Trustee and President of the Vibrant Goa foundation have wholeheartedly welcomed ‘Deltin’ in this committed collaboration.

    Be it music or dance or a memorable night filled with thrills, Deltin guarantees an unforgettable experience, bringing a touch of luxury and excitement to the Summit. Commenting on the partnership, Delta Corp Ltd COO Manoj Jain said, “We are thrilled to partner with the Amazing Goa Global Business Summit 2024, a prestigious platform that showcases Goa’s growth as a dynamic global business hub. As the exclusive entertainment partner, we are excited to bring our unique blend of world-class hospitality and entertainment to the summit. This partnership aligns perfectly with our mission to support Goa’s evolving business landscape, and we look forward to adding to the summit’s success.”

  • Sunfeast Marie Light pays a musical tribute to Chhath Puja

    Sunfeast Marie Light pays a musical tribute to Chhath Puja

    Mumbai: Sunfeast Marie Light released a new song celebrating the grand festival of Chhath Puja. The song through its verses captures the deep-rooted cultural narratives and religious stories associated with Chhath puja. It connects the reverence of the Sun in the festival with Sunfeast Marie Light.

    Visually, the song is enhanced by Madhubani art, which pays homage to the region’s heritage. The artwork enriches the storytelling and adds a unique charm to the overall presentation.

    ITC Ltd Foods Division COO of the Biscuits & Cakes Business, Ali Harris Shere said ” Chhath puja is a celebration of devotion, community, and reverence for the Sun. Through this song, Sunfeast Marie Light aims to connect with the spirit of the festival and the stories that resonate across generations. Our song is a humble tribute to the festival’s essence and the selfless dedication of devotees.

    The music video has been released across Sunfeast Marie Light’s social media platforms, including YouTube, Facebook, and Instagram, inviting viewers to embrace Chhath Puja’s festive spirit with family.

  • Decathlon to launch RunRide 100 bike for toddlers

    Decathlon to launch RunRide 100 bike for toddlers

    Mumbai: Decathlon has announced the launch of RunRide 100 on Children’s Day. This balance bike is designed to help toddlers transition from walking to riding, encouraging the development of motor skills, balance, and coordination in a fun way.

    More than just a bike, the RunRide 100 helps kids master balancing on two wheels while building confidence and coordination. Designed and manufactured in India, it meets the IS 9873 standard set by the Bureau of Indian Standards (BIS) and the European toy standard EN-71, ensuring safety and quality. By focusing on balance instead of pedaling, children can gain control of their movements quickly, enhancing agility and a sense of accomplishment.

    “As part of Decathlon’s long-standing commitment to fostering community and making sports accessible to everyone, the RunRide 100 reinforces the brand’s belief in inspiring everyone to embrace a lifelong love of activity. This bike not only makes learning to ride fun and intuitive for kids but also aligns with our brand’s goal of encouraging a healthy, active lifestyle from a young age,” said Decathlon Sports India mobility ecosystem leader Raghu Rao.

    “This product offers children a fantastic opportunity to develop both physical and cognitive skills, all while enjoying the adventure of movement, exploration and autonomy,” said Decathlon Sports India cycling leader Prajval Ray.

    Benefits of a Balance Bike:

    . Motor Skills: Develops strength and coordination.

    . Coordination and Agility: Improves balance on two wheels.

    . Confidence: Boosts self-esteem through mastery.

    . Posture: Encourages good sitting habits.

    . Spatial Awareness: Enhances navigational skills and motor planning.

    Available for Rs 3,999, the bike features puncture-proof foam tires and an adjustable design for toddlers from 85 cm to 105 cm tall. The lightweight 3.2 kg frame allows easy handling, and the smooth bearings provide a seamless gliding experience. The easy-to-step-over design promotes independence and prepares children for more advanced biking skills. For safety, Decathlon recommends using protective gear, including a helmet and pads, while riding.

  • Timex marks 170 years with a $1 limited-edition watch

    Timex marks 170 years with a $1 limited-edition watch

    Mumbai: Timex is celebrating its 170th anniversary by offering 1,000 limited-edition Waterbury watches for just $1, reviving a legacy of accessible timekeeping. On 16 November, consumers in India can claim their limited-edition watch at 10 am on shop.timexindia.com and at select retailers. This is a unique opportunity to be part of Timex’s celebration of time and resilience.

    The release honors Timex’s watchmaking heritage since 1854, tracing its roots back to the Waterbury Clock Company. It commemorates the iconic Yankee pocket watch, their first timepiece sold for $1, known as “the watch that made the dollar famous.”

    Before Timex, timekeeping was largely exclusive to the elite, with pocket watches priced out of reach for many. The Waterbury Clock Company democratized timekeeping, allowing farmers, train conductors, and factory workers to synchronize their activities. By the turn of the century, over six million of these ‘dollar watches’ were in use across America, and even Mark Twain owned one, having sent Timex a dollar for his own watch.

    Timex Group CMO Shari Fabiani said, “Our 170th anniversary isn’t merely a celebration of our storied past; it’s a heartfelt reaffirmation of our unwavering commitment to making quality timepieces accessible to everyone. The $1 Anniversary Watch pays homage to the original Waterbury campaign, which promised ‘correct time for little money.’ In crafting this watch, we wanted to honor the loyal consumers who have trusted and cherished our brand over the years.”

    This special release is part of Timex’s Waterbury collection, honouring its origins as the Waterbury Clock Company with quality finishes and innovative watchmaking. It features a glossy ice-white dial with the official 170th anniversary edition logo and 3D lacquered Roman numeral markers. On the caseback, there is vertical brushing and an engraving that commemorates this significant moment in Timex’s history.

    Timex India MD Deepak Chhabra shared, “For 35 years, Timex India has been a part of this incredible and coveted global brand legacy. The 170th anniversary isn’t just a celebration of the brand’s existence; it’s also an opportunity for us to express gratitude and thank our loyal customers who’ve trusted us for generations and have believed in our promise of ‘reliable timekeeping at a great price’. We are excited about the launch of the much-anticipated limited edition $1 Anniversary Watch in India and can’t wait to see and join in our customers’ delight”.

    1,000 limited-edition watches will be issued worldwide and offered at select accounts globally, ensuring that watch enthusiasts from all corners of the world can join in the celebration. In India, 120 pieces of the $1 watch will be launched on 16 November at Rs 83.

  • Wamiqa Gabbi joins Softline as brand ambassador for new campaign

    Wamiqa Gabbi joins Softline as brand ambassador for new campaign

    Mumbai: ‘Match It by Softline’, a dynamic collection by Rupa & Company, proudly launches its new campaign, ‘Aren’t We All Girls?’ to honor the strength, resilience, and vibrant lives of modern Indian women. With this launch, Softline announces actress Wamiqa Gabbi as the campaign’s brand ambassador, embodying the values of authenticity, versatility, and empowerment.

    The upbeat campaign showcases women confidently dancing to an empowering anthem, reinforcing the campaign’s unifying message, “Aren’t we all girls?”—a bold tribute to shared womanhood and camaraderie.

    Designed to cater to the active, diverse lifestyles of Indian women, the ‘Match It by Softline’ collection brings versatile outerwear in rich colors, prints, and patterns. With pants, leggings, palazzos, and tees, each item allows for endless mix-and-match styling, providing a seamless blend of style and comfort.

    Commenting on the campaign, Rupa & Company director, Vikash Agarwal stated, “India’s rise on the global stage is powered by its youth, and our young women are leading the way in every sphere of life. ‘Match It by Softline’ reflects the essence of this ‘Girl Power.’ We are delighted to collaborate with Wamiqa Gabbi, our new brand ambassador, whose style and energy perfectly complement the values of our brand. With our range of pants, leggings, palazzos, and tees, we’re confident that women will love the versatility and flair of our collection.”

    Expressing her enthusiasm, Wamiqa Gabbi said, “I’m thrilled to be part of this journey. Softline’s focus on comfort, style, and adaptability resonates with my own approach to fashion. It’s empowering to represent a brand that designs for the diverse needs of today’s women, offering both elegance and ease.”

    https://softlinegirl.com