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  • JSW MG Motor India unveils season five of ‘MG Changemakers’

    JSW MG Motor India unveils season five of ‘MG Changemakers’

    Gurugram – JSW MG Motor India launched the fifth season of ‘MG Changemakers’ initiative in partnership with ‘The Better India’. MG Changemakers celebrates the extraordinary individuals who are dedicated to driving positive change and empowers underprivileged communities across India.

    This year’s theme, ‘#UnchartedRoads – Fearless Women, Inspiring Journeys’, honoured women who have broken barriers, redefined limits, and mastered the unknown, driving positive societal change through their remarkable achievements.

    MG Changemaker shared the inspiring stories of pioneering leaders who have gone beyond traditional approaches to problem-solving. The initiative aims to motivate millions across the country to become agents of change in their own communities, galvanizing a groundswell of positive impact that can reshape the future of India.

    Commenting on the Changemakers program, JSW MG Motor India managing director Biju Balendran said, “The MG Changemakers program reflects our commitment to diversity, innovation, community, and creating exciting experiences—the four brand pillars of JSW MG Motor India. Launched even before our first product, this unique initiative celebrates women trailblazers who have driven positive societal change. By honouring and celebrating the lives and achievements of these inspiring women, we aim to empower countless others to follow in their footsteps.”

    MG Changemakers has celebrated the spirit of innovation, diversity, sustainability, and meaningful experiences through its four seasons. The first Season embraced the theme of Diversity, celebrating women who defy conventions and illuminate a path to extraordinary achievement for other women. Season two was themed on experiences, unfolding tales of individuals who curate meaningful experiences through values they are most passionate about. Focused on innovation, season three showcased how innovative minds creatively solved vexatious and challenging problems. Season four was centred around sustainability, recognising 50 women for their efforts in this area such as the Jal Saheli initiative.

    The Better India founder & CEO Dhimant Parekh, added, “As the world’s largest platform for changemakers, The Better India is proud to highlight stories that inspire impact nationwide. These women are breaking boundaries on uncharted roads—from mountaineering and racing to human rights—each redefining resilience. We’re thrilled to partner with MG for Season 5 of MG Changemakers: #Uncharted Roads, showcasing stories that inspire progress and change. This partnership is of great significance to us, as we join forces to recognize those driving India’s progress into the future.”

    MG Changemakers has been a platform to celebrate remarkable women who are breaking barriers and driving impactful change in their communities. For the past four seasons, the program has recognized numerous trailblazers. This latest season continues to shine a spotlight on inspiring women leaders, including Vasudha Madhavan, the founder and CEO of Ostara Advisors and Gitika Talukdar, first Indian woman sports photographer to cover Olympics. Furthermore, the program also features pioneering women like Diana Pundole, the first Indian woman to win a national motorsports championship; Hasina Kharbhih, who saved 72000 lives from human trafficking; Niharika Nair, who helped 1200 tribal people get access to Govt. schemes, and crowdfunds solar cookers for tribal hamlets in forests; and Mala Honnatti, the 69-year-old mountaineer running marathons and scaling mountains globally.

    Audiences across India can now book for themselves the empowering experiences curated by these MG Changemakers through a dedicated microsite launched in partnership with The Better India.

  • Dream11 unveils ‘Guru Home’ to support 50,000 creators by 2028

    Dream11 unveils ‘Guru Home’ to support 50,000 creators by 2028

    Mumbai: Dream11, the fantasy sports platform with over 220 million users, launched ‘Guru Home’, a pioneering feature that connects users with experienced “Gurus” for team formulation insights across various sports. This initiative aims to empower India’s creator economy, especially in Tier III and IV cities, by onboarding over 50,000 creators by 2028. The goal is to build vibrant sports communities and enhance fan interaction.

    ‘Guru Home’ offers authentic content and expert insights that improve users’ team-building strategies while providing Gurus with a platform to share their knowledge and generate sustainable income. This feature also ensures users access verified expertise, reinforcing trust and transparency in the platform.

    Dream Sports chief product officer, Rahul Mirchandani shared, “At Dream11, our user-first approach drives innovation and we’re excited to launch Guru Home in response to the growing demand for formalising the creator economy in sports to enhance fan engagement. With India rapidly emerging as a global leader in the creator economy, this initiative not only enriches the fantasy sports experience but also empowers creators, providing them with economic opportunities. Guided by our vision to Make Sports Better, we’re committed to fostering a culture of passion and learning in sports.”

    Designed using best-in-class technology, ‘Guru Home’ is a seamless, personalised hub where sports experts can share their strategies and engage with fans. The feature is now live and accessible to all users through the Dream11 app.

  • Birla Opus Paints partners With Art Mumbai

    Birla Opus Paints partners With Art Mumbai

    Mumbai: As a new age and innovative paint brand that understands and solves today’s modern consumer needs through its superior product performance, Birla Opus Paints is now joining hands with Art Mumbai 2024 to celebrate modern and contemporary art like never before.

    Bringing to life the vibrant tapestry of Indian, South Asian and International art, Birla Opus Paints housed under Aditya Birla Group’s Grasim Industries, has come on board as the presenting partner for Art Mumbai’s second edition. Commencing today at the iconic Mahalaxmi Racecourse, the much-talked-about festival is set to build on the success of its inaugural year, showcasing a diverse collection of art from around the world.

    Much like Birla Opus Paints, Art Mumbai 2024 sees art enthusiasts, designers, decorators, and connoisseurs embarking on a journey of artistic discovery, cultural exchange and celebrating the transformative power of art and color. What’s more is that the celebration is a fusion of art and color for creating a beautiful surrounding, something synonymous with Birla Opus Paints.

    Birla Opus Paints is taking its commitment to fostering artistic expression and building a strong community a step ahead through this association with Art Mumbai.

    Strengthening the partnership, the festival has an exclusive Birla Opus lounge for VIPs, designed to catch a quick break before jumping back into the brilliance of the artwork as well as a Birla Opus Auditorium where the much-appreciated Speaker Series will be presented giving patrons an opportunity to better understand art, culture and colors better. Integrated seamlessly into the fabric of the event, each wall is also painted with a unique color from the range of tints from Birla Opus Paints. This collaboration underscores Birla Opus Paints’ core values of creativity and innovation, solidifying its role by showcasing the rich artistic heritage of South Asia on a global platform.

    Talking about the association, Birla Opus Paints head of marketing Inderpreet Singh says, “At Birla Opus Paints, we believe that color is more than just an aesthetic choice – it is a powerful medium that reflects and shapes cultural and personal expression. Art and color are powerful storytellers with each brushstroke narrating a part of India’s cultural tapestry. This collaboration with Art Mumbai blends our commitment to innovation with the transformative power of art.”

    “We are delighted to have opened the second edition of a bigger and better Art Mumbai with a larger and more immersive showcase of modern and contemporary art from South Asia and around the world. We are honored to partner with Birla Opus Paints. This association with Birla Opus Paints has enhanced the experience of Art Mumbai, adding even more color to the fair, making this event a truly unique celebration of community and culture,” said Art Mumbai co-founder Dinesh Vazirani.

  • Weekend Unwind with Bric-X Infra’s Sher Singh Rathore

    Weekend Unwind with Bric-X Infra’s Sher Singh Rathore

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Bric-X Infra founder Sher Singh Rathore.

    Without further ado here it goes…

    1. Your mantra for life
    My mantra for life is that we are blessed to be human, and with that comes the chance to do something meaningful. I believe we should use our success to give back and contribute to the betterment of humanity.

    2.⁠ ⁠A book you are currently reading or plan to read
    I’m currently reading The Pursuit of Happiness, an incredibly inspirational book. It tells the story of a man who faces immense struggles but ultimately achieves his dreams, reminding us of the power of perseverance and determination.

    3.⁠ ⁠Your fitness mantra, especially during the pandemic
    During the pandemic, my fitness mantra was focusing on yoga. As Indians, we take pride in this practice, and I believe it’s one of the best exercises we can do for both our body and mind.

    4.⁠ ⁠Your comfort food
    My comfort food is a South Indian breakfast, which I absolutely love, followed by a filling North Indian meal, especially Dal Bati Churma. It’s the perfect combination of flavors that always has a homely vibe.

    5.⁠ ⁠A quote or philosophy that keeps you going when the chips are down.
    My philosophy is “Fall for the seven times and rise for the eight times.” It reminds me to never give up, no matter how many setbacks I face. I truly believe in the power of perseverance and the attitude of never saying die.

    6.⁠ ⁠Your guilty pleasure
    My guilty pleasure is binge-watching old Bollywood movies. Even though I’ve seen them countless times, there’s something comforting about watching them again.

    7.⁠ ⁠The last time you tried something new
    The last time I tried something new was cooking during the pandemic, and it’s something I still enjoy doing. It’s been a fun and rewarding way to experiment and learn in the kitchen.

    8.⁠ ⁠A life lesson you learned the hard way
    A life lesson I learned the hard way is that we all make mistakes, but it’s important to acknowledge and rectify them. When those mistakes bring tough lessons, we should learn from them and ensure we don’t repeat them in the future.

    9.⁠ ⁠What gets you excited about life?
    For me, the word “life” itself is full of excitement. Life is vibrant and offers something new every day—whether living for yourself, for others or appreciating the precious gift we’ve been given.

    10.⁠ ⁠What’s on top of your bucket list?
    I’ve traveled to several countries, but my top bucket list goal is to explore every corner of the world that God has created. I want to see it all and experience it firsthand with my own eyes.

    11.⁠ ⁠If you could give one piece of advice to your younger self, what would it be?
    If I could give one piece of advice to my younger self, it would be to always pause before making a decision. Whether it’s good or bad, take a moment to stay calm, think it through, and make the decision at the right time.

    12.⁠ ⁠One thing you would most like to change about the world
    If I could change two things about the world, the first would be to end the wars and conflicts. As humans, created by God, we should focus on the many beautiful things around us rather than fighting over small differences. Peace is essential. The second change I’d make is to protect our environment. The way the ecosystem is changing is affecting future generations, and it’s crucial that we take steps to preserve the planet for them.

    13.⁠ ⁠An activity that keeps you motivated and charged during tough times
    What keeps me motivated during tough times is setting new goals and working towards achieving them, especially those I haven’t tackled yet. This process drives me and helps me push through difficult situations, as I’ve often had to fight through challenges and prove to myself that I can overcome them.

    14.⁠ ⁠What lifts your spirits when life gets you down?
    When life gets me down, I find motivation in listening to motivational speakers and reading inspiring books. They lift my spirits and help me shift my mindset, making it easier to navigate tough situations and come out stronger.

    15.⁠ ⁠Your go-to stress buster
    My go-to stress busters are music and sports. They help me relax, clear my mind, and recharge whenever I feel overwhelmed.

  • Weekend Unwind with Overlays Clothing’s Shlok Srivastava

    Weekend Unwind with Overlays Clothing’s Shlok Srivastava

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Overlays Clothing founder & CEO Shlok Srivastava.

    Without further ado here it goes…

    1. Your mantra for life
    My mantra in life is to inspire others by doing something truly meaningful with my own life. When you focus on achieving something impactful, it naturally motivates the people around you. This approach has always proven powerful for me.

    2.⁠ ⁠A book you are currently reading or plan to read
    I’m currently reading a book named Built to Last by Jim Collins, an inspiring and insightful book. It explores the principles behind building enduring companies that thrive for 100–200 years. The concepts in it are both impressive and motivating.

    3.⁠ ⁠Your fitness mantra, especially during the pandemic
    My fitness mantra during the pandemic is to view fitness as an ongoing journey. I focus on improving each year, and this approach has given me positive results.

    4.⁠ ⁠Your comfort food
    Chole Kulche, or Matar Kulche, is my ultimate comfort food. Every bite brings back a wave of nostalgia, reminding me of familiar flavors and happy memories.

    5.⁠ ⁠A quote or philosophy that keeps you going when the chips are down
    I believe when things are not going right, it’s a blessing because if you notice a lot of beautiful or spiritual people, they also go through a lot of miseries and pain, so it is a way that God is trying to take away your sins by giving you a little bit of pain.

    6.⁠ ⁠Your guilty pleasure
    My guilty pleasure is Aam Papad. Even though it gives me a sore throat every time I have, I can’t resist its tangy sweetness.

    7.⁠ ⁠The last time you tried something new
    I love embracing new experiences regularly. In September, I tried a smartwatch for the first time, and more recently, we created an innovative fabric with overlays for T-shirts. It’s always exciting to push the boundaries of creativity and technology.

    8.⁠ ⁠A life lesson you learned the hard way
    A life lesson I learned the hard way is that you can’t change people. The real transformation doesn’t come from telling them what to do but it comes from changing yourself.

    9.⁠ ⁠What gets you excited about life?
    Life itself excites me with the people around me, the beauty of nature, and the sense of spirituality that makes every moment special. Even the tough times can be exciting in their own way, by simply visiting a temple or exploring a new place.

    10.⁠ ⁠What’s on top of your bucket list?
    At the top of my bucket list is traveling to Mars and simply enjoying the experience. The idea of exploring space and experiencing something so out of this world really excites me.

    11.⁠ ⁠If you could give one piece of advice to your younger self, what would it be?
    If I could give one piece of advice to my younger self, it would be to trust your mind and heart and always go with your gut feeling. It’s those instincts that will guide you in the right direction.

    12.⁠ ⁠One thing you would most like to change about the world
    If I could change one thing about the world, it would be to make everyone 100 times smarter. With that kind of wisdom, we could solve so many problems. I’d also love to give everyone wings so they could truly fly.

    13.⁠ ⁠An activity that keeps you motivated and charged during tough times
    During tough times, I stay motivated by watching documentaries or reading books in a documentary-style format about fighters and world leaders. Their stories of resilience and determination inspire me to keep going, no matter the challenges.

    14.⁠ ⁠What lifts your spirits when life gets you down?
    When I feel down, I find comfort in looking around and seeing the prosperity and fulfillment in the world. It reminds me that things can get better, and that encourages me to keep pushing forward.

    15.⁠ ⁠Your go-to stress buster
    My go-to stress buster is hitting the punching bag or heading to the gym. It helps me release tension and clear my mind.

  • TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    TAM AdEx: Auto sector advertising sees shift in H1 2024 across media platforms

    Mumbai: According to the latest TAM AdEx half-yearly report for January to June 2024, advertising trends in the Auto sector show a marked shift in media preferences. While TV ad volumes for the Auto industry saw a decline of 14 per cent compared to the same period in 2023, the digital space grew significantly, with a 55 per cent rise in ad impressions. Print media also saw a resurgence, with ad space growing by 25 per cent, demonstrating a renewed interest in this traditional medium.

    Key highlights from the report:

    1.Two-wheelers dominated TV ad volumes, capturing a 39 per cent share in H1 2024, surpassing the Cars category, which held a 37 per cent share.

    2.Print advertising saw a notable 25 per cent increase in ad space, with Honda Shine 100 leading as the top brand, accounting for seven per cent of the ad space.

    3.On radio, the Auto sector’s ad volumes grew by 14 per cent over the previous year, with Cars contributing to 72 per cent of ad volumes. Maruti Suzuki India maintained its top spot with an 18 per cent share.

    4.The digital medium witnessed the most substantial growth, with a 55 per cent increase in ad impressions. Maruti Suzuki India led digital advertising, holding a 26 per cent share, followed by Hyundai Motor India at 14 per cent.

    Top performing brands and categories:

    Honda Shine 100, Maruti Suzuki Brezza and Nissan Magnite were among the leading brands across various platforms.

    The cars category dominated both Radio and Digital platforms, contributing to over 45 per cent of total ad volumes.

    Sales promotions constituted 54 per cent of ad space in print, with discount promotions being the most preferred method.

    Regional trends and insights:

    The north zone led print advertising, contributing 32 per cent of the total ad space, with Delhi and Mumbai as the top cities.

    For Radio, Gujarat emerged as the leading state, capturing 17 per cent of ad volumes.

    Hindi publications dominated print ads, accounting for 41 per cent of ad space, indicating a strong regional focus.

    The Auto sector’s shift towards digital platforms highlights an evolving advertising landscape, where brands are increasingly investing in online engagement. The significant growth in digital impressions suggests a strategic pivot to reach tech-savvy consumers, especially in the Cars and Two-Wheelers segments.

    The rise in print advertising also suggests that despite the digital boom, traditional media holds substantial value, particularly for localized and regional advertising. With news channels leading TV ad volumes and programmatic buying dominating digital transactions, advertisers are leveraging diverse media strategies to maximize reach and engagement.

  • Rosemoore unveils new range of fragrance products

    Rosemoore unveils new range of fragrance products

    Mumbai: Rosemoore, a maker of luxury fragrances in India, has launched a new collection that combines premium imported fragrances with superior craftsmanship, enhancing both the look and scent of any room. This collection strengthens the brand’s position in both perfume and décor.

    Rosemoore’s director Ridhima Kansal has been instrumental in transforming the fragrance industry in India since 2014. Her vision has redefined luxury fragrance experiences, establishing Rosemoore as a trendsetter in the market. Ridhima’s dedication to creating innovative products has positioned the brand as the face of Indian essences, driving new standards in fragrance design and sales.

    Highlights of the new collection:

    ·      Scented pillar candles:

    White Jasmine & Eucalyptus with Kaffir Lime

    British Rose

    Mocha Coffee

    ·     Flame electric aroma diffuser:

    A fusion of modern technology and timeless design, providing an immersive aromatherapy experience.

    ·     Fragrance oils:

    Pre-blended with aromatherapy principles for stress relief and mood enhancement, including Blue Oud, Driftwood, Egyptian Cotton, Lavender, White Jasmine, White Grass, and White Tea.

    Rosemoore’s products combine style and functionality, enhancing home interiors with premium fragrance experiences. The brand continues to offer a legacy of excellence with its extensive range of imported fragrances.

  • Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Oaksmith launches Oaksmith Style Studio with Vijay Varma

    Mumbai: Oaksmith packaged drinking water has launched the Oaksmith Style Studio platform in collaboration with Vijay Varma, reflecting his unique sense of style. Conceptualised by BBH, the platform aims to elevate the style quotient for Indian men.

    The platform aligns with Oaksmith’s values of quality and sophistication, integrating seamlessly into men’s fashion. The campaign began with a teaser featuring Vijay Varma, the brand’s first ambassador, on his journey to create the perfect Oaksmith Style Studio.

    Vijay Varma showcases four distinct, trendsetting looks set to an original soundtrack. The collaboration between BBH, Oaksmith, and Vijay Varma focused on creating a platform that addresses men’s styling needs, from content curation to studio design, providing an immersive experience.

    As the face of Oaksmith Style Studio, Vijay Varma brings his distinct styling sensibility, highlighting Oaksmith’s commitment to elevating men’s fashion by blending classic elegance with modern trends. The platform features curated content, expert tips, and exclusive elements.

    Varma stated, “I am pleased to launch the Oaksmith Style Studio and showcase how men can peg it higher in terms of styling for every occasion. Throughout my career, I have experimented with interesting ways to style and present myself, and I am eager to share these insights. With this collaboration, I aim to bring a fresh perspective and practical approach to men’s styling providing the guidance that many have been seeking. Oaksmith Style Studio is not just about looking good, but about empowering men to express their individuality through style. I am excited to share this new venture with everyone.”

    BBH India CCO Parikshit Bhattacharya commented on the experience of building Oaksmith Style Studio. “Our goal was to create a platform that not only offers style advice but also resonates with the modern man. The Oaksmith Style Studio embodies sophistication, individuality, and practical styling solutions. Working with Vijay Varma and Oaksmith has been an exciting journey, and we are confident that this campaign will set a new benchmark in men’s styling. Oaksmith Style Studio is not just a campaign. We wanted to create a platform that goes beyond style tips and becomes a source of confidence.”

    With its distinct crest, Midori green backdrop, and elegant gold accents, anchoring the new and elevated world of Oaksmith, the Oaksmith Style Studio is a memorable space.

  • Asics SportStyle launches Gel-Nimbus 10.1 sneaker

    Asics SportStyle launches Gel-Nimbus 10.1 sneaker

    Mumbai: Asics SportStyle has launched the Gel-Nimbus 10.1 sneaker. It’s based on the original Gel-Nimbus 10 design from 2008 but reconfigured with an updated tooling system for everyday comfort.

    Iconic details, like the asymmetric paneling and open mesh construction from the model’s original design return on the upper. This design direction was originally meant to create a more accommodating fit and complement the foot’s natural bone structure. The quarter mesh application is also met with a seamless mesh panel that’s rendered with a unique geometric pattern.

    In the mid to late 2000s, Asics running shoes started using segmented midsole designs with industrial-like aesthetics. The tooling system for this sneaker retains this signature structure, featuring a dual-layer EVA foam, rearfoot and forefoot Gel technology inserts, and a Trusstic support unit. These elements help create a combination of cushioning and stability for better comfort in everyday scenarios.  

    The Gel-Nimbus 10.1 sneakers will be unveiled on Asics SportStyle online and in select stores for Rs 13,999.

  • Avvatar Protein partners with Spartan

    Avvatar Protein partners with Spartan

    Bengaluru – Avvatar Protein, a subsidiary of Parag Milk Foods Ltd., announced a strategic partnership with Spartan. With over 250 events held annually across more than 40 countries, Spartan inspires over one million participants each year to push beyond their limits. Through this collaboration, Spartan’s endurance challenges will now be introduced to Indian audiences, with the first event set to launch in Bengaluru on 10 November.

    This partnership comes at a time when more Indians are prioritising their fitness. According to the International Health, Racquet & Sportsclub Association (IHRSA), India had approximately 3.5 million gym members in 2019, with that number projected to grow at a compound annual growth rate (CAGR) of 9.3 per cent from 2020 to 2024. The activation plan includes a dynamic sampling program across 75 premium gyms and nine outdoor run clubs (three per city) in Bengaluru, Pune, and Noida, directly engaging an estimated 3,000-4,000 fitness enthusiasts.

    To amplify this grassroots engagement, Avvatar will collaborate with Spartan influencers, who will create compelling content across various social media platforms. On race day, Avvatar will enjoy prominent visibility through five key branded areas, including the entry gate, start and finish arches, dedicated experience zones, and obstacle areas. This integrated strategy ensures maximum brand exposure, both on the ground and digitally, with content shared across Avvatar’s and the influencers’ social media channels to engage the broader Spartan community.

    This partnership is further elevated by the Champs Foundation, founded by former Indian cricketer  Sunil Gavaskar, which has brought Spartan to India through PMG. Adding star power to the collaboration is Bollywood actor Siddharth Malhotra as brand ambassador, whose commitment to fitness and personal transformation embodies the spirit of both Spartan and Avvatar.

    This partnership represents a perfect alignment of values and vision,” said Parag Milk Foods Ltd executive director Akshali Shah. “Spartan’s commitment to pushing boundaries in endurance sports mirrors Avvatar’s dedication to providing premium nutrition that enables peak performance. Our 100% vegetarian whey protein, packed with nine essential amino acids, is designed to support athletes through every challenge they face – from training to race day. Together with Spartan, we’re not just sponsoring an event; we’re fueling a movement that empowers Indians to achieve their ultimate potential.”