ITV

Category: Brands

  • Colgate launches ‘Oral Health Movement’

    Colgate launches ‘Oral Health Movement’

    Mumbai: As part of its mission to champion India’s oral health journey, Colgate-Palmolive (India) Ltd, has announced the launch of its transformative “Oral Health Movement”. This unique AI-enabled initiative aims to encourage Indians to prioritize their oral health, while leveraging technology to bridge the gap between the awareness and accessibility of Oral Healthcare in India.

    Today, 90 per cent of Indians suffer from oral health issues and yet, 80 per cent of urban Indians don’t brush twice daily and a mere nine per cent visit a dentist in a year. A comprehensive pan-India study conducted by Colgate and Kantar in 2023 underscores why prioritizing Oral Health is the need of the hour.

    This nationwide and multi-touchpoint campaign is centered around an AI enabled Dental Screening tool, which has been developed in partnership with Logy.AI, will encourage people to take charge of their oral health. With Just a few questions and three pictures of their mouth, users can get a free dental screening report instantly. Post this, users will get an option to schedule a free dentist consultation in their preferred location. To support this, Colgate has tied up with the Indian Dental Association (IDA) to leverage their 50,000 strong pan India dentist network.

    The campaign showcases everyday Indians engaging in sophisticated conversation about dental health, demonstrating how Colgate’s “Oral Health Movement” and its instant AI-generated dental screening reports have empowered them with more knowledge about their own oral health. This approach highlights the accessibility and effectiveness of the initiative in making oral health information available to everyone.

    Speaking on the Movement, Colgate-Palmolive (India) Ltd executive vice president, marketing Gunjit Jain said “While 90 per cent of Indians have an oral health issue, only nine per cent visit a dentist. Most people are not aware of the issue and realize it only when it deteriorates into a painful problem. At Colgate, we believe that it’s our responsibility to help elevate India’s oral health awareness and access. With the Oral Health Movement, we’re unlocking this by placing a free, whatsapp-based, AI-enabled, dental screening tool in the hands of millions of Indians. People can now take charge of their oral health by getting more knowledgeable and proactive. Our new campaign uses engaging content across an omni-channel and performance-driven media stack to encourage people to adopt this tool.”

    The campaign goes live across television and digital platforms like Google, Facebook, Instagram and YouTube starting 15 Nov. In addition to the awareness leg, this campaign will also have a large-scale performance marketing mix leveraging tools like Google Performance Max, META CAPI, etc. along with partner tie-ups. There will also be on-ground activations in retail stores, housing societies, bus stations, corporate offices among other touchpoints nationwide along with influencer partnerships to maximize screenings. Through the Oral Health Movement, Colgate aims to reach over three million Indians, contributing to its mission of improving Oral Health awareness and practices across the country.

    Speaking on the campaign, Ogilvy executive creative director Juneston Mathana said, “One truly becomes an expert at something when one has expert knowledge of it. Colgate’s free AI-enabled dental screening aims to democratize expert dental knowledge. Rightfully so, our films feature people flaunting that expertise while ironically failing to perform simple day-to-day tasks. The contrast in their vocabulary is something Hemant Bhandari, our director, has captured in the most engaging way.”

    The first campaign film depicts a family scene where a father and his daughter casually discuss complex dental terms, showcasing their newfound expertise. The second film is set in an office, where two colleagues compliment each other’s dental features using expert terminology. Both scenarios aptly contrast the characters’ dental knowledge with their everyday struggles like hair-braiding and rangoli-making.

    Both films conclude with Colgate encouraging viewers to participate in the movement. It prompts the audiences to scan the QR code across , upload images of their mouth and get a quick AI-enabled dental screening report on whatsapp.

  • Tata CLiQ rebrands as Tata CLiQ Fashion, elevating the shopping experience

    Tata CLiQ rebrands as Tata CLiQ Fashion, elevating the shopping experience

    Mumbai: Tata CLiQ, one of India’s leading e-commerce platforms, has unveiled its new identity as Tata CLiQ Fashion, transforming from a horizontal marketplace to a specialized fashion and lifestyle destination. This rebranding reflects a strategic focus on fashion-forward offerings across apparel, footwear, accessories, beauty, gadgets, and home categories.

    To mark this transition, Tata CLiQ Fashion has introduced a vibrant new brand manifesto, redesigned logo, dynamic color palette, and an enhanced app and website experience, catering to the evolving preferences of modern consumers.

    The new logo, featuring bold rose pink and cerulean blue hues, embodies a dynamic, contemporary appeal that resonates across generations. Every consumer touchpoint, from app interfaces to packaging, reflects this refreshing transformation, emphasising a seamless and elevated shopping journey.

    Tata CLiQ, CEO, Gopal Asthana stated, “Our new brand identity and positioning reflect our commitment to offering consumers the best of fashion curated for their evolving needs. It is a strategic pivot to drive growth and our leadership in the fashion category. By focusing on fashion and lifestyle, our goal is to elevate fashion as a powerful form of self-expression. We aim to empower consumers who value authenticity, individuality, and impact, helping them express their unique style in a bold and meaningful way. Driven by a vision of a future where fashion is not just worn but lived, we are committed to serving our customers with passion and offering a more refined, personalised, and cutting-edge online shopping experience.”

    Tata CLiQ Fashion continues to redefine the shopping experience with curated collections and innovative features, encouraging consumers to embrace individuality and express their unique style.

  • We’re committed to quality and inclusivity in every product we develop: MyMuse’s Sahil & Anushka

    We’re committed to quality and inclusivity in every product we develop: MyMuse’s Sahil & Anushka

    Mumbai: MyMuse had recently clocked a staggering Rs 1.2 crore in just 24 hours. This wasn’t just a sale as more importantly, it brought intimacy and wellness into the spotlight. With over 3,000 early-access sign-ups and a threefold increase in returning customers, the flash sale showcased MyMuse’s strong connection with a rapidly growing audience.

    Customers from tier one, two and three cities enthusiastically participated, breaking barriers and affirming the mainstream acceptance of sexual wellness in India.

    Indiantelevision.com’s Rohin Ramesh caught up with founders Sahil & Anushka Gupta, to find out more about the success behind it.

    Edited excerpts

    On generating a strong customer interest and loyalty

    The success of our flash sale came down to strategic planning and clear communication with our community. We built excitement by offering early access to our loyal customers, which created anticipation. We opened a pre-sale for subscribers, and that exclusive access generated over 3,000 sign-ups. On the sale day, our returning customer rate tripled. By turning the sale into an event, complete with live streaming and a festive office atmosphere, we fostered a sense of community and brand love. Ultimately, a great offer, paired with simple, clear communication, made all the difference.

    On maintaining ongoing engagement in a sector that has traditionally been considered taboo

    We tackle the taboo by encouraging open, honest conversations about sexual wellness. Our approach is to normalise intimacy through relatable, informative content, avoiding over-sexualisation. By framing sex and wellness as natural parts of life, we create a safe space for people to explore and learn. This approach, combined with our focus on tasteful, discreet products and messaging, helps us engage customers who might otherwise feel uncomfortable discussing sexual wellness.

    On the shift in consumer mindset especially in tier three cities

    The shift in mindset stems from growing awareness and a gradual easing of the shame around sexual wellness. People across India are increasingly open to exploring this part of their lives, and we’ve seen how eager they are for both information and products. This change is especially evident in the growth of our customer base in tier two and three cities. Our focus remains on offering high-quality, accessible products designed for the Indian customer, complemented by educational content that empowers people to feel more confident in their choices. It’s about fostering understanding and comfort, which in turn leads to greater acceptance and exploration. We’re excited to continue expanding access and driving this important shift forward

    On challenges you faced in establishing MyMuse in a country where sexual wellness is often not openly discussed

    The biggest challenge was navigating the deeply ingrained cultural taboos around sexual wellness in India. We approached this by striking a balance—being open and straightforward about intimacy while staying mindful of cultural sensitivities. What surprised us, though, was how ready India actually was for this conversation. Over time, we’ve seen an incredible response, with people increasingly willing to explore and embrace sexual wellness. The reception has only grown more positive, showing that these once-taboo topics are gradually becoming part of everyday discussions.

    On the role of digital platforms playing in your business

    Digital platforms are absolutely crucial to our business. They offer privacy, convenience, and access to a diverse range of customers. While our direct-to-consumer (DTC) channel remains strong, quick commerce platforms have also become huge for us. They ensure that customers can receive our products quickly and discreetly, which is key in the sexual wellness space. Our online presence allows us to engage with our community through social media, newsletters, and educational blogs, offering both products and knowledge in a comfortable and approachable way. Shopping online gives users the freedom to research and purchase products in the privacy of their own homes, which is especially important in our sector.

    On your approach to product development in the sexual wellness space

    We’re committed to quality & inclusivity in every product we develop. All our products are body-safe, discreet, and designed for everyone, regardless of gender or sexual orientation. Our approach to product development involves thorough research, surveys, and customer feedback, with a special focus on ensuring they resonate with the Indian audience. We also rely on our dedicated beta testing community, which plays a critical role in testing new products and providing real-world insights that help refine our designs. We’re constantly innovating, with exciting new products on the horizon that will broaden our range and meet the diverse needs of our customers.

    On educating consumers & promoting healthy conversations around intimacy especially in a culturally diverse country like India

    Education is central to what we do. We believe the key to breaking taboos is through open, judgement-free conversations. Our platform “unLearn” provides comprehensive, relatable content around sex education and intimacy, helping people unlearn ingrained societal biases. We create content across blogs, videos, and guides to reach a wide audience and foster healthy, inclusive dialogue.

    On the future of sexual wellness industry heading in the next few years

    As sexual wellness gains traction in India, we see the industry evolving rapidly over the next few years. More people are unlearning taboos and embracing sexual wellness as part of their overall well-being. Demand is expanding across Tier I, II, and III cities, with consumers becoming increasingly comfortable discussing and purchasing intimate products. We expect to see a rise in products focused on self-care and holistic well-being, along with more accessible, inclusive designs that cater to a diverse range of preferences. Digital platforms will continue to play a key role in providing discreet access and education. As conversations about intimacy become more open, the sexual wellness industry will grow as an integral part of the broader wellness movement.

  • The Body Shop launches India-Inspired bath & body collection

    The Body Shop launches India-Inspired bath & body collection

    Mumbai: The Body Shop, a global leader in ethical and sustainable beauty, proudly launched its first-ever India-inspired collection, The India Edit. Available across retail stores in India and online at The India Edit collection, this vibrant range highlights India’s rich heritage and natural beauty traditions, featuring four thoughtfully crafted collections: Lotus, Hibiscus, Pomegranate, and Black Grape.

    Designed exclusively for the Indian market, The India Edit celebrates the richness of India’s flora while offering vegan, paraben-free, dermatologically tested products made with over 90 per cent natural ingredients. Each collection promises a sensorial experience with IFRA-certified fragrances and skin-loving benefits, perfect for holiday gifting.

    Aligned with The Body Shop’s ethos of inclusivity and self-love, the campaign for The India Edit showcases the diversity and vibrant spirit of India through an empowering video campaign. 

  • Unix introduces mystic wireless bluetooth speaker

    Unix introduces mystic wireless bluetooth speaker

    Mumbai: Unix India launched the mystic wireless bluetooth speaker with a built-in karaoke mic. Compact, stylish, and packed with unique features like a voice-changing mic, the Mystic is designed to elevate every celebration. Available in three colours—white, black, and pink—the speaker is priced at Rs 899. It can be purchased through the Unix website and major retail stores across India.

    Equipped with a 1200mAh battery, the mystic offers up to six hours of playtime and can be recharged quickly via a type-C port within 1–2 hours, making it perfect for short trips and day-long outings. Its compact and lightweight design, crafted from premium Abs and fabric materials, ensures easy portability without compromising durability or performance. Whether for group outings, trekking adventures, or casual get-togethers, the mystic is a dependable and stylish choice.

    One of the mystic’s standout features is its karaoke mic with a voice-changing function, enabling users to modify their voices while singing, adding a playful twist to any gathering. The speaker is powered by bluetooth V5.3, ensuring seamless wireless connectivity with a range of up to 10 meters. It also features a built-in microphone for hands-free calling and voice assistant support, adding convenience to its robust functionality.

    Speaking about the launch, Unix co-founder Imran Kagalwala said, “Mystic is an adorable must-have speaker as we step into the holiday season. With its playful voice-changing karaoke feature, stylish colours, and portability, it’s designed to resonate with gen Z’s love for unique and entertaining gadgets. Whether for holiday parties or casual hangouts, the mystic is sure to add a spark of joy and creativity to every moment.”

  • Lubi Industries partners with Patna Pirates for Pro Kabaddi League Season 11

    Lubi Industries partners with Patna Pirates for Pro Kabaddi League Season 11

    Mumbai: Lubi Industries LLP, manufacturers of pumps and motors, has fostered its association with Pro Kabaddi League (PKL) by partnering with the Patna Pirates for the 11th season. As an Associate Partner for Patna Pirates, Lubi Pumps is poised to significantly boost its brand visibility within one of the country’s most cherished sporting leagues. This collaboration not only allows Lubi Pumps to engage with the passionate fan base of the three-time league winners of Patna Pirates but it also opens doors for enhanced recognition, particularly in the crucial markets of Bihar and Jharkhand.

    The Pro Kabaddi League enjoys an immense viewership, drawing in fans from both rural and urban areas across India, the ethos of this sport runs deep with the cultural heritage of the country. For Lubi Pumps, known for its robust presence in the domestic and agricultural pump sectors, this partnership aligns seamlessly with its mission to connect with diverse audiences throughout the country. The visibility gained through this collaboration is expected to amplify Lubi’s brand awareness and strengthen its market position in key regions.

    Lubi Industries LLP director Ronak Porecha stated, “Kabaddi is not just a sport; it’s a cultural phenomenon that resonates deeply with our audiences, especially in regions like Bihar and Jharkhand, where the Patna Pirates have a loyal following. This partnership with a team that holds local pride and cultural significance reflects our commitment to supporting events and activities that connect with the lives of our consumers. Kabaddi offers a rare opportunity to engage with a sport that is truly rooted in the heritage of our country. Through this association, we aim to strengthen our bond with the communities we serve, celebrating shared values and promoting an event that unites people across rural and urban markets. We are genuinely excited to support the Patna Pirates and wish them immense success in the upcoming season.”

    Patna Pirates, CEO Pawan Rana, shared his enthusiasm about the collaboration, saying, “It’s a privilege for us to have a prominent associate partner like Lubi Pumps. Both the Patna Pirates and Lubi Pumps are driven by a common ambition for success and have a substantial presence across various regions. This partnership represents a powerful alliance, and we eagerly anticipate an exciting season ahead filled with thrilling matches and memorable moments.”

    With both entities committed to pushing boundaries and achieving greatness, this partnership promises to create a dynamic synergy that benefits the Patna Pirates, Lubi Industries LLP, and their shared audience.

  • Nike Celebrates Rafael Nadal: A Legend’s Legacy in Tennis Greatness

    Nike Celebrates Rafael Nadal: A Legend’s Legacy in Tennis Greatness

    Mumbai: Rafael Nadal, one of tennis’s most celebrated icons, has officially retired, leaving behind an unparalleled legacy of greatness. A Nike athlete since the age of 13, Nadal has captured the hearts of millions with his hallmark passion, energy, and resilience. As he competes in his final professional tournament, Nike honours the King of Clay with a brand film narrated by co-founder and chairman Emeritus Phil Knight, celebrating his incredible journey and unwavering commitment to excellence.  

    Nadal’s career speaks volumes of his relentless pursuit of greatness. With 22 Grand Slam titles, including a record-breaking 14 in Paris, two Olympic gold medals, and 92 career titles, he has set benchmarks few can match. Over his 23-year career, Nadal has played more than 1,500 official matches, winning nearly 1,100 of them, and has maintained an astounding 17-plus years in the top 10 rankings.  

    Phil Knight reflected on Nadal’s impact, stating: “Rafa has been the perfect representative for the brand. He’s embodied our mentality to never give up and is maybe the most ferocious competitor that’s ever lived.” Knight also lauded Nadal’s signature Raging Bull symbol, which has become synonymous with his unparalleled energy and strength on the court.  

    Nadal’s legacy transcends tennis statistics. His unbreakable will and ability to endure challenges inspired countless fans and athletes to embrace the sport. He taught generations that greatness is built on sacrifice, endurance, and perseverance. As Nadal himself said, “Enduring means accepting. Accepting things as they are and not as you would wish them to be, and then looking ahead, not behind.”

    Beyond the court, Nadal’s contributions extend to philanthropy and education through the Rafa Nadal Foundation, which empowers youth through sport, and the Rafa Nadal Academy, which trains young athletes on and off the court.  

    As Nike celebrates his extraordinary career, Nadal’s impact as a global ambassador of resilience, sportsmanship, and excellence remains unmatched, cementing his place as one of the greatest tennis players of all time.  

     

  • Good Glamm Group completes 100 pre cent acquisition of The Moms Co

    Good Glamm Group completes 100 pre cent acquisition of The Moms Co

    Mumbai: The Good Glamm Group, a direct-to-consumer beauty and personal care announced completion of 100 per cent acquisition of The Moms Co. This comes on the heels of the group announcing the completion of its Sirona transaction and its increases in shareholding in its other portfolio brands Organic Harvest and Winkl.

    In October 2021, the Good Glamm Group acquired a majority stake in The Moms Co. through a cash and stock deal, leading to partial exits for The Moms Co. founders and full exits for investors like DSG Capital and Saama Capital. The remaining shares held by the founders were fully acquired by Good Glamm Group over the last two years, completing a 100 per cent acquisition.

    Over the past three years, key functions of The Moms Co. have been integrated into the Good Glamm Group’s operations. After leading the business for a year post-acquisition, the founders stepped down from day-to-day roles last year, transitioning full control to Good Glamm Group’s central teams. Since the acquisition, The Moms Co. has seen rapid growth, driven by the direct-to-consumer channel using Good Glamm Group’s content-creator-commerce flywheel.

    The brand has also expanded internationally, retailing in Carrefour and Lulu in the UAE. And is now preparing to enter additional international markets.

    “It has been wonderful to see the Good Glamm team integrate The Moms Co across various functions and grow the brand over the last two years. We continue to cheer for and are excited for, what lays ahead for The Moms Co and the Good Glamm Group and wish the teams all the success in this next phase of growth” added The Moms Co founders Malika Sadani and Mohit Sadani.

    “It has been an incredible journey integrating The Moms Co into the broader Good Glamm Group framework to scale the business across D2C, offline, and international markets. The Moms Co is highly trusted for its proven efficacy among moms and babies. The brand experienced significant growth over the last two years and we aim to maintain this momentum by leveraging our content-to-commerce growth engine.” said Good Glamm Group, froup founder Darpan Sanghvi

    In August 2023, The Moms Co. had launched ‘The Mompreneurs Show – The Hunt for India’s Top Mom-led Startups’, a pioneering initiative aimed at supporting and mentoring mom micro-entrepreneurs across India. The show garnered more than 1 lakh registrations from mom-led startups, out of which 80 finalists received mentorship from industry leaders. The Top 3 winners of The Moms Co Mompreneurs Show receive financial and marketing grants from The Good Glamm Group and a chance to get co-investments from members of the advisory board and jury.

    Looking ahead, Good Glamm Group remains committed to driving innovation, market expansion, and customer satisfaction. Future initiatives include launching new products, expanding into international markets, and enhancing digital capabilities to maintain a competitive edge in the beauty and personal care industry.

  • Wrangler launches exclusive co-branded merchandise collection with Social

    Wrangler launches exclusive co-branded merchandise collection with Social

    Mumbai: Wrangler has partnered with Social to launch an exclusive co-branded merchandise line. Launched at an event held in Mumbai, this marks SOCIAL’s debut into co-branded merchandise, featuring a limited-edition collection that fuses Wrangler’s style with Social’s cultural influence.

    The WranglerX social merchandise collection fuses the essence of both brands into a lively and playful lineup. Inspired by Wrangler’s Western roots—with cowboy and biker elements—and Social’s signature touches, like bracket branding, beer pong and noodle boxes, this collection delivers bold colours and character. With oversized tees and sweatshirts for men and cropped tees for women, each piece blends Wrangler’s adventurous spirit with Social’s vibrant and party-ready style. This is a collection that is young, fun and packed with personality—made for life’s exciting ride.

    Sharing his excitement, ace turtle CEO Nitin Chhabra, the exclusive licensee of Wrangler in India said, “This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”

    Commenting on this collaboration, Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”

    Collective Artists Network, India’s leading new media company specializing in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organizing events at SOCIAL’s outlets across India. Collective Artists Network co-founder & chief revenue officer Sudeep Subash expressed his excitement about the partnership: “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”

  • Decathlon teams up with Myntra for wider sportswear reach

    Decathlon teams up with Myntra for wider sportswear reach

    Mumbai: Decathlon the sports products brand, announces a association with Myntra. The association will make Decathlon’s premium range of sportswear, footwear, accessories, and more accessible in tier 1, 2 & 3 cities, covering nearly 98 per cent of the Myntra’s serviceable pin codes, with a strong focus on growing sports markets like Northeast, India.  

    As specialised sportswear and athleisure continue to grow in demand, Myntra’s customer first approach and widespread reach, will power Decathlon’s mission of providing an enhanced and integrated shopping journey that seamlessly blends physical and online shopping experiences.

    From sports apparel such as t-shirts, shorts, jackets, and leggings to sports shoes, backpacks, and many more sports essentials covering more than 40 sports like hiking, trekking, fitness, training, swimming, surfing, badminton, tennis, football, basketball, running among others, the availability of Decathlon’s products on Myntra will ensure customers from metros to the remotest corners of India have high-quality sports essentials at their fingertips.

    “We are thrilled to announce our strategic association with Myntra as this a significant step in enhancing our e-commerce presence and also represents our efforts to reach a much larger audience across India,” said Decathlon India CEO Sankar Chatterjee. “Myntra’s wide network presence and huge base of premium customers will enable us to showcase our diverse range of sports and fitness products to millions of shoppers, allowing us to inspire more individuals to embrace an active lifestyle and stay true to our purpose of moving people through the wonders of sports in India.”

    Further commenting on this announcement, Myntra chief business officer Sharon Pais said “Our latest association with Decathlon will synergise to make a wide array of sports products more accessible to those seeking to nurture their passion for fitness as well as specialised sports. With a strong focus on emerging regions that earlier did not have such access for their sport of interest , this collaboration underscores our commitment to supporting brands on a mission propelling active lifestyle and fitness adoption in the country.”

    As Decathlon looks to provide greater access to sports, Myntra’s emphasis on a seamless shopping experience, coupled with its strong footprint in fashion and lifestyle, makes it the ideal platform for Decathlon’s entry into this new digital frontier. Decathlon’s alignment with Myntra will not only increase the brand’s visibility but also provide a quicker, more reliable service to customers across India.

    To build excitement around this launch, Decathlon’s Myntra store will enjoy prime visibility on the app throughout the launch period. Additionally, Decathlon will drive engagement through targeted social media campaigns across social media channels to reach a wider audience.