ITV

Category: Brands

  • Bioderma launches ‘Glow with Science’ to redefine the meaning of radiance

    Bioderma launches ‘Glow with Science’ to redefine the meaning of radiance

    MUMBAI: No filters, just formulas. Bioderma, the french skincare brand known for its dermatological expertise, has launched a new digital campaign titled ‘Glow with Science’: a fresh take on what it truly means to shine.

    In an age where social media filters promise instant glow-ups, Bioderma flips the narrative by focusing on radiance that’s rooted in biology, not illusion. The campaign spotlights the brand’s pigment bio foaming cream, positioning it as the go-to product for everyday clarity and care.

    “Glow with Science is more than a campaign, it’s a reflection of who we are,” said  NAOS India director – marketing, ecommerce & modern trade Roshan Kunder. “At Bioderma, science is always guided by empathy for the skin. True glow isn’t instant; it’s built through consistency, care, and understanding your skin.”

    Targeting gen z and millennial consumers who crave both authenticity and efficacy, the campaign transforms dermatological precision into relatable storytelling. It blends AI-led creativity with clinical credibility, turning complex skincare science into something visual, engaging, and easy to understand.

    The launch also coincides with Bioderma’s refreshed global packaging identity under its care-first vision, uniting science, skin, and sustainability. The new design embraces simplicity and eco-responsible materials, reinforcing the brand’s long-term commitment to mindful beauty.

    Unveiled across Youtube and Instagram, the campaign is being amplified through influencer collaborations and digital media partnerships. With Glow with Science, Bioderma bridges the gap between beauty and dermatology, proving that the best glow is the one built on understanding, not filters.

     

  • Tata Soulfull personalises chai-time with No Maida rusk and AI Manoj Bajpayee bot

    Tata Soulfull personalises chai-time with No Maida rusk and AI Manoj Bajpayee bot

    MUMBAI: When tea meets tech, sparks fly. Tata Soulfull, the ‘better-for-you’ foods brand from Tata Consumer Products, has brewed up something fresh for chai lovers with its latest campaign ‘Tata ka Rusk – Chai Time with Manoj Bajpayee’.

    At the heart of this campaign is a first-of-its-kind Whatsapp bot that lets consumers create personalised images and videos featuring Manoj Bajpayee, transforming a simple tea break into a shareable, star-studded moment.

    The launch also introduces Tata Soulfull no maida rusk, made with 16 per cent jowar and completely free of maida. The product offers a wholesome, less crumbly take on the traditional rusk, perfect for guilt-free dunking.

    Tata Soulfull CMO Rasika Prashant shared, “With ‘Tata ka rusk – Chai time with Manoj Bajpayee’, we wanted to go beyond a standard product launch. Rusk is a deeply habitual category, and changing that takes more than innovation, it takes interaction. The Whatsapp bot lets people not just try the product, but live the experience.”

    Supported by a 360-degree marketing push across digital and BTL platforms, the campaign blends nostalgia with new-age engagement. With Manoj Bajpayee’s charm and Tata Soulfull’s tech-driven creativity, chai-time just found its modern-day twist: personal, playful, and perfectly brewed for India’s homes.

  • Galeries Lafayette lands in Mumbai with massive bet on Indian luxury

    Galeries Lafayette lands in Mumbai with massive bet on Indian luxury

    MUMBAI: Mumbai will get its first luxury department store next month when Galeries Lafayette throws open the doors of its 90,000 sq ft flagship in the heritage Turner Morrison and Voltas House buildings at Kala Ghoda. The move marks the French retailer’s biggest bet yet on India’s exploding luxury market, forecast to hit $85bn by 2030.

    The partnership between the 130-year-old Parisian institution and Aditya Birla Fashion and Retail Limited (ABFRL), struck in 2022, brings more than 250 global luxury brands to five floors of meticulously restored colonial grandeur. London’s Virgile + Partners has designed the space to blend Parisian refinement with Mumbai’s architectural heritage.

    Aditya Birla group chairman Kumar Mangalam Birla called it “a coming-of-age moment for Indian luxury retail.” He pointed to India’s fastest-growing affluent population and a new generation of globally exposed consumers hungry for high-end experiences. “For the first time, India will welcome a luxury department store, housed in landmark real estate, executed with precision, and infused with the elegance of Indian sensibilities,” he said.

    Galeries Lafayette group executive chairman Nicolas Houzé described the Mumbai opening as “a defining moment” that brings together French heritage with India’s energy and cultural richness. The partnership with the Aditya Birla group, he added, gives the project “a particularly strong foundation.”

    To mark the occasion, both chairmen sailed from the Gateway of India aboard a flotilla of yachts for a celebration on the Arabian Sea—a suitably theatrical arrival for a brand built on spectacle.

    Beyond the merchandise, the flagship offers personal styling, private lounges, concierge services and curated cultural programmes. ABFRL, managing director Ashish Dikshit said the store aims to create “cultural experiences” that go beyond retail. “We are setting new benchmarks in assortment, service and experience,” he said.

    The store opens early next month at 16 G. Vaidya Road, Kala Ghoda. If India’s luxury trajectory holds, it won’t be the last of its kind. Mumbai’s moneyed set, it seems, is ready to shop like Parisians—without leaving home.

  • Sweet Truth serves nostalgia with festive desserts

    Sweet Truth serves nostalgia with festive desserts

    MUMBAI: This Diwali, Sweet Truth is sprinkling a little nostalgia on your plate! Rebel Foods’ indulgent dessert brand has launched its festive campaign, Back To Sweetness, celebrating the magic of togetherness with a delightful fusion of traditional Indian flavours and modern dessert craftsmanship.

    The limited-edition collection brings classic sweets to life in a distinctly Sweet Truth style. Highlights include the rasmalai cake (Rs 649), gulab jamun cheesecake (Rs 219), rasmalai jar (Rs 169), baklava (Rs 249), and mishti doi cheesecake (Rs 199). For gifting, the brand has introduced the Sweet Truth celebration gift box (Rs 699) and a charming Sweet Truth gift bag (Rs 29), perfect for sharing festive joy.

    “Back To Sweetness celebrates Diwali by reconnecting with our roots while offering something refreshingly new. By fusing Indian flavours with Western dessert styles, Sweet Truth helps people relive cherished memories and make new ones with every bite,” said Sweet Truth brand manager Aruj Garg.

    Available at over 370 locations nationwide, the collection is designed to make Diwali celebrations indulgent, nostalgic, and joyfully sweet.

  • Cup of laughs as Rosepod bowls out new cricket comedy podcast

    Cup of laughs as Rosepod bowls out new cricket comedy podcast

    MUMBAI: Cricket, comedy, and a whole lot of Cups, that’s the winning pitch Rosepod is banking on. The podcasting arm of Rose Audio Visuals, the studio behind some of India’s most original screen content, has just dropped Two Boys One Cup, a riotous new cricket podcast hosted by comedians Sorabh Pant and Aakash Mehta.

    The duo both diehard cricket buffs and full-time funny men, take listeners on a rollercoaster ride through the sport’s most unforgettable tournaments, from the glorious to the downright bizarre. With unfiltered banter and wicked humour, they dissect legendary matches, outrageous moments, and larger-than-life personalities that have shaped cricket’s storybook over decades.

    The debut episode, now streaming across major audio platforms (and on Rosepod’s Youtube channel), kicks things off with a nostalgia-fuelled look at India vs Pakistan’s Asia Cup clashes from the drama of 1984 to the fireworks of 2025. Expect Pant and Mehta to do what commentators don’t crack jokes about Dhoni’s calm chaos, Hardik Pandya’s blonde experiments, and Virat Kohli’s death stare, while also celebrating the passion and unpredictability that define Indo-Pak encounters.

    “With ‘Two Boys One Cup’, we wanted to create a space that blends cricket passion with pure comedy,” said Rose Audio Visuals COO Mitesh Patel. “It’s nostalgic, irreverent, and deeply relatable, everything Indian cricket fans love. With Sorabh and Aakash’s banter, it’s impossible not to laugh while you relive some of the sport’s most iconic moments.”

    Sorabh Pant summed it up in true comic spirit: “It’s basically two grown men arguing over Cups and occasionally agreeing on cricket. From legends to hairstyles, we’re covering it all.”

    Adding to that, Aakash Mehta quipped, “We’ve all had those debates about ‘that one match’ or ‘that one player’. This show is our tribute to those endless cricket convos only with more jokes, less shouting, and way better sound.”

    With its sharp wit, nostalgia-laced insights, and irreverent energy, Two Boys One Cup is less about stats and more about stories the kind that every cricket fan (and even the cricket-agnostic) can laugh along to. So whether you’re reliving Tendulkar’s sixes or just here for the jokes, this Cup promises to overflow with laughs.

    Stream the first episode of ‘Two Boys One Cup’ now on Rosepod’s Youtube channel or your favourite audio platform because every Cup deserves a laugh.

  • Cocoon Hospital raises a #Pinkshield to fight breast cancer with early action

    Cocoon Hospital raises a #Pinkshield to fight breast cancer with early action

    MUMBAI: When it comes to breast cancer, prevention is the ultimate armour and Cocoon Hospital is turning awareness into action. The healthcare provider recently launched the #Pinkshield Campaign, a comprehensive initiative aimed at promoting the life-saving importance of early detection and regular screening, while sparking open conversations around breast health in India.

    Breast Cancer Awareness Month provided the perfect backdrop for the campaign, which seeks to empower women to put their health first. “Every day, women dedicate themselves to their families, their work, and their communities. In prioritising others, their own health often comes last. This Breast Cancer Awareness Month, through the #PinkShield movement, I appeal to every woman to put herself first,” said RJ Corp Healthcare Business director Devyani Jaipuria.

    #PinkShield emphasises that regular screenings, early detection, and honest dialogue with healthcare providers are not just preventive measures, they are acts of care and courage. “When women take care of themselves, they strengthen their families and inspire the world around them. Let us come together to build our #PinkShield. Aware, Empowered and Unstoppable,” Devyani added.

    The campaign encourages women to regularly perform self-examinations to identify early warning signs and to undergo screenings such as mammograms or breast ultrasounds as advised by their doctors. It is designed to reach women across age groups, particularly those who often neglect preventive check-ups, combining educational workshops, social media outreach, expert talks, and community interactions.

    By creating a space for honest conversations about breast health, #PinkShield aims to break the silence and stigma that frequently surround breast cancer in India. Cocoon Hospital’s initiative underscores that awareness, knowledge, and timely action can dramatically increase survival rates, transforming health care from reactive to proactive.

    As part of this month-long drive, the campaign is not only providing information but also fostering a community that stands united under the banner of the #PinkShield. From workshops in local communities to digital engagements reaching thousands online, the campaign is redefining what it means to be informed and empowered in the fight against breast cancer.

    In a country where millions of women continue to overlook regular screenings, #PinkShield acts as both a call-to-action and a shield, a reminder that early detection saves lives, and that every woman deserves to prioritise her health, her courage, and her future.

    With Cocoon Hospital leading the charge, October is not just a month of awareness; it is a rallying cry for action, knowledge, and empowerment, one #PinkShield at a time.

  • Pepperfry sparks early festive comfort this Diwali

    Pepperfry sparks early festive comfort this Diwali

    MUMBAI: Light up your living room before the lights go up! Pepperfry, India’s leading e-commerce furniture and home décor brand, is making this Diwali extra cosy with its latest campaign, This Diwali, Bring Home the Comfort You Felt. 

    The campaign invites customers to experience the comfort and style of Pepperfry’s furniture in-store, allowing families to bring home sofas, recliners, and dining sets immediately instead of waiting for deliveries. The idea is to kickstart the festive season with joy, warmth, and stress-free celebrations. 

    “Diwali is about laughter, lights, and the warmth of home. With this campaign, we want families to feel our furniture first-hand and enjoy the festival from the very start,” said Pepperfry lead, brand marketing Archana K.

    The quirky ad films capture familiar home scenes that quickly reveal the magic of Pepperfry stores. From luxurious recliners to stylish dining tables, every product blends comfort with design, letting customers celebrate in style without delay. 
    Shoppers can also enjoy Diwali dhamaka offers, including up to 70 per cent off on furniture and décor, 25 per cent cashback, free express shipping, and store-exclusive deals like a 3-seater sofa at the price of a 2-seater. 
     
    With this campaign, Pepperfry combines playful storytelling and immersive experiences, ensuring the joy of Diwali begins in its stores and continues seamlessly in homes across India. 
  • AIB vibes return with Noice’s Honest Party laugh riot

    AIB vibes return with Noice’s Honest Party laugh riot

    MUMBAI: Who needs candles when the jokes are lit? This Diwali, premium food brand Noice swapped syrupy sentiment for sidesplitting humour, teaming up with comedy favourites Tanmay Bhat, Rohan Joshi, Aishwarya Mohanraj and Lekh Uthaiah for “The Honest Party,” a hilarious spin on festive chaos that’s got everyone talking.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by Tanmay Bhat (@tanmaybhat)

     

    The video, which brings back serious AIB energy, takes viewers inside a Diwali house party gone delightfully off the rails, with awkward plus-ones, uninvited guests, and friends roasting each other over flirting fails and Formula 1 impressions.. Amid the laughter, one thing stays Noice: the snacks. From Mathura ke pede to Lebanese pita pockets, every gag is matched by a mouthful of flavour.

    In less than 24 hours, the film has notched up over 2.2 million views and 26,000 reposts, proving that when it comes to festive ads, funny beats filmi.

    “We wanted to capture real conversations and those perfectly imperfect Diwali moments,” said Noice spokesperson Royan Mody. “This campaign celebrates laughter, indulgence, and snacks that are as authentic as the banter.”

    Noice, known for its clean-label, small-batch food crafted with local makers, is fast becoming India’s go-to for fresh, honest bites. Its festive line-up, featuring preservative-free kaju katli, besan laddoos, bikaneri sev, and butter biscuits, pairs nostalgia with a modern twist, wrapped in packaging that’s as Instagrammable as the punchlines.

    With The Honest Party, Noice proves that this Diwali, the sweetest thing isn’t the mithai, it’s the comeback of chaotic comedy. 
     

  • Fixderma’s Pimple Police goes on patrol to crack down on breakouts in colleges

    Fixderma’s Pimple Police goes on patrol to crack down on breakouts in colleges

    MUMBAI: Acne beware, the Pimple Police are in town! Fixderma is taking its dermatologist-prescribed skincare to the streets (and lecture halls) with a playful new initiative aimed at educating young adults on safe, science-backed routines. The campaign, visiting 35 leading colleges across NCR and Mumbai, is turning skincare into an interactive, hands-on experience that’s as fun as it is informative.

    The concept is simple yet clever: Fixderma’s “Pimple Police” issue an ‘Arrest Warrant’ to Clear Skin, encouraging students with flawless complexions to maintain their glow while motivating those battling breakouts to achieve a clearer, healthier skin. Using mobile skincare vans, the initiative brings dermatologists and brand experts directly to students, offering live consultations, myth-busting sessions, and practical demonstrations of effective routines for acne-prone and sensitive skin.

    Fixderma founder and CEO Shaily Mehrotra explained the timing: “College is the stage where young people begin exploring skincare independently. With the Pimple Police initiative, we want to reach them at this pivotal point helping them make informed choices and understand that skincare is not a luxury, it’s self-care for life.”

    Adding to the excitement Fixderma director of marketing Anurag Sharma said, “Pimple Police is about simplifying skincare for the youth in a way that’s both educational and exciting. We’re creating conversations, not campaigns encouraging students to understand their skin rather than chase trends.”

    Dermatologists are also on board to provide credible guidance. Anuradha from Fixderma highlighted, “Many young adults experiment with products without understanding their skin’s needs. Our sessions aim to debunk myths, guide them towards mindful skincare habits, and introduce them to safe, dermatologist-approved routines.”

    With outreach support from 245 Degrees Communication, Fixderma’s Pimple Police seeks to democratise skincare, turning students into a generation of informed, confident consumers who prioritise health over hype. By merging education with entertainment, the initiative redefines how young adults perceive skincare not as a fleeting trend, but a lasting investment in their confidence and well-being.

    From witty warrants to mobile vans, the campaign is set to transform campuses into hubs of clear-skin advocacy, giving acne-prone teens the tools, knowledge, and confidence to take control of their skin. In doing so, Fixderma isn’t just fighting pimples, it’s creating a movement, one campus at a time.

     

  • Tata Tea Agni Leaf brews Chhath with Tikuli art

    Tata Tea Agni Leaf brews Chhath with Tikuli art

    MUMBAI: Bihar and Jharkhand’s leading tea brand, Tata Tea Agni Leaf, has unveiled limited-edition festive packs inspired by Tikuli art, the 800-year-old hand-painted tradition of Bihar. Each pack narrates the four days of Chhath Puja: Nahay Khay, Kharna, Sandhya Arghya, and Usha Arghya, through intricate artwork, blending Tikuli motifs with elements of Mithila painting.

    The packs were crafted under the guidance of Padma Shri awardee Ashok Kumar Biswas, a pioneer in reviving Tikuli art. Each design tells a visual story of devotion, perseverance, and ritual, transforming everyday chai into a celebration of Bihar’s cultural legacy.

    Accompanying the festive packs is a soulful TVC, capturing families performing Chhath rituals with joy and reverence. The film interweaves the Tikuli-inspired designs, traditional customs, and evocative music, creating a nostalgic and emotionally resonant celebration of the festival.

    Tata Consumer Products president – packaged beverages Puneet Das said, “Chhath Puja is a festival that binds communities and families. Our limited-edition packs celebrate Bihar’s rich artistic heritage while paying homage to the devotion of every ritual from Nahay Khay to Usha Arghya. The new TVC brings alive the festival’s emotional depth, reinforcing our connection with consumers.”

    Ashok Kumar Biswas added, “Collaborating with Tata Tea Agni Leaf allowed us to showcase Tikuli art to a wider audience. The campaign honours Bihar’s artistic legacy and revives a traditional craft in a contemporary context.”

    Through this campaign, Tata Tea Agni Leaf continues to blend art, culture, and storytelling, making each cup of tea a tribute to regional pride and festive devotion.