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MUMBAI: Well, it’s been sometime that the Indian cricketing legend retired from the international format of the sport, but not just his brand value but even his...
BENGALURU: Indian FMCG major Hindustan Unilever Limited spent 13 per cent more in Q3-2014 towards advertising and marketing at Rs.929.46 crore as compared to the Rs.822.16...
MUMBAI: Actor Upen Patel has not only been voted as the sexiest man in Asian but also has modeled for well known brands like Versace, Hugo...
MUMBAI: Long ago, in 1995, when models Milind Soman and Madhu Sapre went bold to show their seductive side while endorsing a shoe brand, they created...
RUSSIA: Micromax, world’s 11th largest mobile phone player has announced the launch of its operations in Russia by extending its innovative product portfolio and services to...
MUMBAI: Kellogg – the world’s leading cereal company has announced a new initiative in India – “Kellogg’s Breakfast Pledge” to build nation-wide awareness on the importance...
BENGALURU: Tata Motors has announced a nation-wide launch of the new Vista VX Tech (Vista Tech) in Bengaluru today. This comes in after the announcement...
MUMBAI: HDFC ERGO General Insurance, India’s 4th largest private sector general insurance company, recently executed an innovative multiplex campaign which was a mix of online &...
MUMBAI: Smiley, one of the most recognized icons in the world and an iconic global and lifestyle fashion brand, today announced its plans to enter India...
KOLKATA: To commemorate completion of 75 years of business in 2013, Bajaj Electricals, has kept aside Rs 15 crore out of the Rs 60 crore earmarked...
MUMBAI: The household name in home products, Tupperware, has brought on board Chandan Deep Singh Dang as chief marketing officer. In his new role, Dang...
MUMBAI: On the eve of the Australian Open in Melbourne, Seiko launched its new partnership with Novak Djokovic. Shinji Hattori, President of Seiko Watch Corporation, is...
MUMBAI: Manpasand Beverages, India’s leading fruit juices company, has signed up Bollywood’s ‘Action King’ Sunny Deol as the brand ambassador for its flagship brand ‘Mango Sip’....
MUMBAI: Vinegar, the Spanish Apparel and Accessories Brand known for its quirky take on fashion and style marks its entry in Hyderabad. A collection of imaginative...
KOLKATA: With only a couple of months left for the current fiscal year (2013-2014) to go, India’s largest retailer, Future Group, hopes to reach the target...
MUMBAI: The times are changing and so is advertising. Today, the line between traditional advertising and digital advertising is blurring. A new report, Mobile Advertising: In-App,...
MUMBAI: DMAi, an apex not for profit, stands for the collective cause of advancing & protecting responsible data driven marketing & advertising has announced the appointment...
MUMBAI: The most exciting sale in town is here- The Central Happiness Sale! Avid shoppers will have yet another reason to celebrate this New Year with...
MUMBAI: The new year ushered in with good news for Peak. The Chinese sportswear brand became the first to make its presence at New York’s Times...
MUMBAI: Amul, the world leader in producing milk products, is all set to expand its presence in North America. The brand which represents the Gujarat...
MUMBAI: It was in the early 60s, I was a cub writer then, Sudhir a young tiger. Every day, I watched him roar, bold and resonant...
MUMBAI: Stream TV Networks is all set to showcase its consumer-ready 4KTVs featuring breakthrough Ultra-D glasses-free adjustable 3D technology during CES 2014. Of the various sizes...
MUMBAI: What’s common between Amitabh Bachchan, Katrina Kaif and Sachin Tendulkar? Well, apart from their popularity in their respective fields, they are also the most sought-after...
MUMBAI: With everyone gearing up for the New Year, brands are leaving no stone unturned to catch customer’s attention. From innovative campaigns to special deals, brands...
NEW DELHI: Samsung was the most popular social-media brand worldwide in 2013, according to Starcount, which compiled data across Facebook, YouTube and other sites to come...
MUMBAI: Carat Fresh PR, from the Aegis Media Group, has won the PR mandate for Bookmycab.com. Carat Fresh PR is the PR arm of Carat Fresh...
MUMBAI: The Bhartiya Janta Party seems to be riding high on its prime ministerial candidate, Narendra Modi, especially in the digital world it seems. After offerings...
MUMBAI: Parle Products has roped in Amitabh Bachchan again as the brand ambassador for its confectionary brand Kaccha Mango Bite. The brand owns the taste by positioning...
MUMBAI: There was a time when people were happy to own a pair or two of shoes, at the most three. Not any more… With...
BENGALURU: Acer India will commence a below the line (BTL) campaign along with print campaign for its new Iconia W4 tablet that was launched on 19...
NEW DELHI: Dell Ventures, Dell’s strategic investment arm, has announced an expanded commitment to entrepreneurship and innovation with a $300 million Strategic Innovation Venture Fund. The...
MUMBAI: There are brands and then there are brands. The difference between the two is that while some try to be safe and use the same-old...
New Delhi: Titan has launched a new advertising campaign that aims to infuse warmth into the very moment a gift changes hands. The brand wants the...
MUMBAI: MEC India has bagged an award for the ‘Most Effective Location-based Service/Campaign’ at the recently concluded 2013 Effective Mobile Marketing Awards ceremony held on 28...
MUMBAI: At a time when the world is moving towards the digital medium, can advertising be far behind? Indeed, the last couple of years have...
MUMBAI: As the new Rs 200 crore club emerges in Bollywood, it’s also been a strong year for brand integrations in films. Krrish 3 has revolutionised...
MUMBAI: It was almost 25 years back when all of us were familiar with HMT watches. They really ruled the market and even I remember in...
Mumbai: Building on the promise of ‘nothing like anything’ experience, Micromax has signed Hollywood actor Hugh Jackman as its brand ambassador. In a first of...
MUMBAI: This year, Apple has re-written history by replacing Coca-Cola, the number one brand for the past 13 years, as the new numero uno in the...
MUMBAI: The sports brand Reebok has come up with a new running shoe – Reebok One – and to create visibility and awareness for it, the...
MUMBAI: Marshall Electronics introduces 27″ 2560×1440 resolution 2K/4K compatible quad-viewer monitor. The quad-viewer has four independent 3G-SDI inputs to enable users to view four channels at...
MUMBAI: Marshall Electronics has announced that its newly formed Wireless Division is developing a number of solutions for professional broadcast, audio, and video applications. Marshall Electronics’...
Marketers for brands, consumer products, retail chains, media and entertainment are struggling to redefine and reinvent “advertising” for a new generation of empowered consumers. Media proliferation...
NEW DELHI: Sony and Panasonic have signed a basic agreement with the objective of jointly developing a next-generation standard for professional-use optical discs, with the objective...
MUMBAI: A group of graduates from Thiruvananthapuram in Kerala have launched a TV channel called ‘We 4 U’, the first 2G/3G mobile TV channel. The channel...
MUMBAI: H&R Johnson (India), a five decade old pioneer offering ceramic tiles in India has signed actor Katrina Kaif as its brand ambassador. As part of...
INDIA : Under Cover Lingerie, India’s leading brand of fashion lingerie and fantasy nightwear has launched a new line of sensuous thongs ‘C-Strings’ for the confident...
MUMBAI: Indian right–arm off break spinner Ravichandran Ashwin has been roped in as a brand ambassador by CavinKare for its diary division Cavin’s Milkshakes. The cricketer...
MUMBAI: Ever since she shifted to Mumbai with bag and baggage, Madhuri Dixit-Nene has been making frantic bids to make a comeback in Bollywood but without...
Months after Omnicom‘s buyout of DDB Mudra Group, brand consultancy Water Interbrand has been renamed Interbrand India from 1 January. Interbrand, known for its annual report...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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