Category: Brands

  • Archies-Magicpin partner to expand gifting to digital-savvy audience

    Archies-Magicpin partner to expand gifting to digital-savvy audience

    MUMBAI:  They have gifted a magical relationship to each other.  Gifting and social expression company Archies has partnered with hyperlocal discovery, delivery and savings platform Magicpin to create a seamless and impactful gifting experience. This collaboration leverages Archies’ legacy of thoughtful gifting with Magicpin’s robust digital ecosystem, targeting a wider, tech-savvy audience.

    Archies, with over 45 years of expertise in offering greeting cards, photo albums, perfumes, stuffed toys, and more, operates 325 exclusive outlets across 15 states and 66 cities. The brand has consistently evolved with modern culture and urbanisation, becoming synonymous with sentiment-driven gifting.

    Magicpin, with a user base exceeding 10 million across 20 cities, connects consumers with 275,000 plus retailers and 3,000 plus  brands across categories such as food, fashion, and entertainment. It processes over $3 billion in annual spending, offering substantial savings and rewards to its members.

    The collaboration aims to expand  Archies reach among Magicpin’s digitally-savvy audience as well as  enhance value for  the latter  which will be enriching its offerings for high-intent shoppers by adding a gifting option to its platform. .

    Archies executive director Varun Moolchandani said: “This collaboration allows us to engage with a dynamic audience, enhancing their gifting journey with our innovative offerings.”

    Magicpin, CXO of enterprise brands Naman Mawandia, highlighted the mutual benefits: “Our partnership with Archies reinforces our commitment to empowering businesses and customers. We are excited to offer additional savings to our users while helping Archies connect with a broader customer base.”

    The collaboration will feature seasonal campaigns and promotional activities to maximize impact during peak 
    gifting periods. Both brands aim to redefine the gifting experience by merging Archies’ expertise with Magicpin’s tech-driven marketing. Success will be measured through key performance indicators such as sales growth, customer engagement, and repeat purchases.

  • Nitin Bhandari appointed VP & general manager, India & south Asia beverages at PepsiCo

    Nitin Bhandari appointed VP & general manager, India & south Asia beverages at PepsiCo

    MUMBAI:  Nitin Bhandari has taken on the role of vice-president & general manager, India & south Asia beverages at PepsiCo. Based in Gurugram, Haryana, Bhandari will oversee the company’s beverages business in the region, focusing on unlocking growth opportunities and delivering value to consumers, communities, and stakeholders.

    He replaces George Kovoor senior vice-president & GM India beverage who has chosen to retire come 31 March 2025. 

    In his 19-year tenure at PepsiCo, Bhandari has held diverse leadership roles across India, Southeast Asia, and the Pacific. Most recently, he served as VP & chief growth officer for PepsiCo India, spearheading transformative strategies for its foods and beverages business in India, Bangladesh, Sri Lanka, and Nepal. Prior to this, he was general manager for the Philippines, Malaysia, and Singapore, managing both beverages and foods.

    Bhandari’s career highlights include launching e-commerce initiatives in Asia, turning around PepsiCo’s Thailand foods business, and leading the marketing strategy for iconic brands like Mountain Dew in India. His achievements have earned him accolades such as the PepsiCo Chairman’s Award in 2015.

    All that experience will be put to the test  in the coming summer as Reliance Industries which has resuscitated the Campa-Cola brand and has proved a price warrior renews its assault on the Indian soft drink market, possibly with a few new variants as well as deepening its distribution. At the same time, the Jubilant Bhartia group is pumping in Rs 12,500 crore in Coca-Cola Co’s main Indian bottler Hindustan Coca-Cola Beverages and acquiring a 40 per cent stake.

    An alumnus of the Indian Institute of Management (IIM), Indore, Bhandari expressed gratitude to PepsiCo leaders Eugene Willemsen and Jagrut Kotecha for this opportunity and acknowledged George Kovoor’s contributions in building a strong foundation for the business over the past three years.
     

  • DMart announces key leadership appointments

    DMart announces key leadership appointments

    MUMBAI: Avenue Supermarts, the parent company of DMart, has announced significant leadership changes, including the appointment of Anshul Asawa as chief executive officer designate and senior managerial personnel, effective 15 March 2025. Asawa will succeed Ignatius Navil Noronha, the current managing director & CEO, when his term ends on 31 January 2026.

    Reports are that Navil chose not to renew his contract after 20 years of being at the helm of the company transforming it from a five store operation to 380 stores all over India. In the process, he   managed to accumulate  a 1.95 per cent stake in DMart, which is valued at around  Rs 5,000 crore, making him one of the richest professional CEOs in India. 

    Asawa will officially assume the role of MD & CEO on 1 February  2026, subject to shareholder and regulatory approvals.

    An alumnus of IIT Roorkee and IIM Lucknow, Asawa brings a wealth of experience from his 30-year career at Unilever, where he held leadership roles in India, Asia, and Europe. Most recently, he served as country head for Unilever Thailand and general manager for the home care business in greater Asia. Known for his consumer-centric approach and focus on digital transformation, Asawa has spearheaded innovations in sales, marketing, and distribution.

    Additionally, DMart has announced the following appointments and changes effective 11 January 2025:

    * Hitesh Shah has been named head of the pharma business and designated senior management personnel. Shah, who joined DMart in 2007, has over 30 years of experience in sales, marketing, and retail management, including a 13-year tenure at Hindustan Unilever.

    * Rajeev Chandrasekharan, previously general manager – DC, will now serve as head of the centre of excellence, overseeing process audits. With 23 years of experience in supply chain and operations, Chandrasekharan has been with DMart since 2015 and has also worked at Procter & Gamble, Gillette, and Toyota (Oman).

    * Ashutosh Dhar will transition to the role of head-loss prevention but will no longer be classified as senior management personnel due to a change in reporting structure.

    DMart, founded by Radhakishan Damani, operates 381 stores across India, offering a wide range of home and personal products at competitive prices. Headquartered in Mumbai, the company continues to expand with new locations planned across the country.

  • Bimla Nanda Bissell who lived a FabIndia life passes on at 93

    Bimla Nanda Bissell who lived a FabIndia life passes on at 93

    MUMBAI: Not many may have heard of Bimla Nanda Bissell. But it’s because of her and her husband John Bissell we have the FabIndia brand  where we can explore garments and clothes made of rich Indian traditional fabric stitched with international quality. Bim as she was known to her friends passed on  10 January 2025  at the ripe age of 93. 

    She lived a full life, seeing the dream of her husband, John (who came to India on behalf of the Ford Foundation in 1958 to advise the Central Cottage Industries Corp), fructifying and growing into an organisation called Fabindia which did a turnover in excess of Rs 1,500 crore in 2023-2024.

    During his stay in the late fifties, John met Bimla Nanda, the social secretary to US ambassadors Chester A. Bowles and John Kenneth Galbraith. Their marriage anchored him in India, where he was inspired by the craftsmanship of local weavers.

    FabIndia – which John started at the urging of Bim – commenced in 1960 as an exporter of Indian home furnishings with the aid of $20,00 John’s grandmother had left him from just two rooms in Delhi. The business continued in stops and starts. In 1975 during the emergency after laws forbade businesses to be run from home, John was forced to open a retail store in Delhi’s Greater Kailash where he continued with this exports, sourcing exquisite handmade weaves and traditional texite fabric from artisans in distant villages.  He opened another one  showroom a couple of years later..

    One fine day in 1992,  FabnIdia’s  British importer in  London  decided to do away with their relationship. John suffered a stroke in 1993, and his son  William took his place deciding to concentrate on the domestic market  and launch many more stores all over India. John died in 1998 at the age of 66.  William than expanded FabIndia aggressively until it became a national  retail chain , that it is today.

    Through it all, Bim stood rock solid behind  her husband – actually at his side – and, then her son William, being their support when things were not looking up, and John’s vision-  to provide fair employment to Indian artisans and bridge the best of eastern and western collaborations – seemed to be disintegrating.  His idea was simple – provide the world with beautiful Indian crafts made of Indian traditional fabric. In the process, both Bim and John helped revive Indian textile heritage as well succeeding in bringing regional fabrics such as Chanderi, Sanganeri, Cutchi or Banarsi to the forefront of fashion.

    Today, Fabindia is India’s largest private platform for products that are made from traditional techniques, skills and hand-based processes. It links thousands of craft based rural producers to modern urban markets, thereby creating a base for skilled, sustainable rural employment, and preserving India’s traditional handicrafts in the process. Fabindia’s products are natural, craft based, contemporary, and affordable.

    In the early days,  John travelled across villages to find weavers who could produce flat weaves, pale colours and precise weights and it was Bim who stood by his side, journeying with him.  And she was exposed to the tough lives that artisans and their wives lived in the heartlands, with limited electricity, caste taboos, not enough toilets, and with acceptance of  patriarchal attitudes towards women, and life in general.

    Bim  was deeply touched: she became deeply committed to uplifting disadvantaged women. In 1992, she co-founded Udyogini, an NGO aimed at empowering landless, assetless women in India.

    John passed very early, according to her, she stayed put,  helping her son and daughter Monsoon just like any good mother would. So strong was her influence on her children that they retained their grandfather’s second name (from their mother’s side)  as their middle name. 

    For 27 years after John’s passing she kept herself busy being there for her own immediate family and the FabIndia family which on 9 January mourned her passing through the company’s Instagram handle. It read as follows:

    “Bim, as she was known to her friends passed away today. Her family, friends and her Fabindia family mourn her passing.

    “She loved matching everything, from her accessories to her chappals. A spirited promoter and patron of Fabindia ever since her husband, John, brought his vision of working with India’s craftspeople to life.

    She kept that vision alive and believed fiercely in what Fabindia stands for. Her legacy will live on and will continue to inspire us at Fabindia for generations to come.

    We celebrate her incredibly rich life – a tapestry like none other.”

    And so do we at indiantelevision.com.

    RIP dear Bimla. 

    Thank you for what you did for the weavers and artisans of India along with John and your FabIndia team over the years. Thank you for respecting your Indian heritage. And for making an entire generation aware of traditional handicrafts as well.  Maybe many more going forward, 

  • indē wild gets wild with Ishaan Khatter

    indē wild gets wild with Ishaan Khatter

    MUMBAI: Luxury ayurvedic beauty brand indē wild, spearheaded by startup entrepreneur Diipa Büller-Khosla, today announced a brand endorsement partnership with film personality and youth icon Ishaan Khatter.

    The reason, according to Diipa is that Ishaan Khatter, as indē wild’s first-ever male brand ambassador, embodies the brand’s core values. His youthful vitality, international appeal, and artistic sensibility resonate deeply with the brand’s forward-thinking identity.

    The campaign launches globally this month, featuring the inde wild Champi hair oil and Dewy Lip treatment—products that have already garnered significant attention in the clean beauty category.  The campaign’s imagery moves beyond conventional advertising, presenting a sophisticated and evocative exploration of self-care. The visuals reimagine self-care rituals with a contemporary minimalist aesthetic, skilfully blending sensuality and strength. The overarching message emphasises intentionality, showcasing grooming rituals that seamlessly integrate effortless ease with inclusive and holistic self-care practices.

    The TVC centers on Ishaan Khatter, presenting him as the embodiment of the female gaze, and redefining male grooming within a contemporary context. The intimate and minimalist aesthetic emphasises texture—bare skin and the Champi hair oil—with the product’s circular bottle becoming a natural extension of Khatter’s persona. These images seamlessly capture moments of reflection, movement and playful spontaneity.

    An elated Diipa Büller-Khosla who launched indē wild three years ago states, “As we celebrate our launch in Sephora UK and prepare for our US debut, we’re not just expanding our retail presence—we’re amplifying our mission of inclusive beauty rooted in south Asian heritage. This campaign is a testament to our commitment to challenging outdated beauty norms.. Through this partnership, we’re showing the world that ayurvedic beauty rituals are universal, genderless, and ready for their global big moment.”

    Ishaan Khatter shares his personal connection to the Champi ritual, stating, “It’s a deeply rooted tradition, and something I fondly remember from childhood, like countless others. Balancing self-care with a busy schedule can be tough, but indē wild has helped me rediscover this ritual. It’s more than just a product; it’s a way to reconnect with myself. I love that these products aren’t just cosmetics but tools for holistic self-care accessible to everyone, regardless of gender.”.

    Hailing from a background rooted in ayurvedic principles through family heritage, and with a mother who is an aurvedic practitioner and dermatologist, it was a natural progression for Diipa to recognise the importance of combining ancient practices with modern-day wellness and clean science earlier on in her life.

    indē wild is a proud Ayurvedistry  brand – a term which has been trademarked to recognise how the brand represents a fusion of ancient Indian wisdom and modern-day science. Its  approach  combines Ayurvedic practices with biochemistry to create products that are both effective and culturally significant. 

    indē wild s journey from a self-funded Indian beauty startup in 2022 to a multi-million-dollar empire collaborating with global establishments today serves as a testament to the growing global interest in holistic Indian beauty practices and products.
     

  • De Beers &  GJEPC: Indra & the natural diamond narrative

    De Beers & GJEPC: Indra & the natural diamond narrative

    MUMBAI: Diamonds are a girl’s best friend… or are they?

    The world’s largest diamond company, De Beers Group, and India’s apex jewellery body, the Gem & Jewellery Export Promotion Council (GJEPC), are on a mission to convince consumers—millions across India—that only natural diamonds hold the title of “a girl’s best friend.” Their focus is on educating people about the differences between lab-grown diamonds and natural ones, the latter being the glittering treasures mined from the earth that have long captured imaginations.

    To reinforce the natural diamond narrative, the two organizations have launched the Indian Natural Diamond Retailer Alliance (Indra). This initiative aims to support independent jewellery retailers in India with cutting-edge tools that go beyond traditional strategies. From leveraging artificial intelligence for tailored campaigns to providing multi-lingual marketing assets, immersive storytelling, superior customer experiences, and in-depth natural diamond jewellery training in local languages, Indra is equipping retailers to ensure that natural diamonds continue to shine brightly in consumers’ minds.

    Interactive roadshows marking the collaboration will kick off in January 2025. GJEPC members will have the opportunity to enroll in the programme. Speaking about the initiative, GJEPC Chairman Vipul Shah said, “The Indian gem and jewellery market, currently valued at $85 billion, is poised for rapid growth, projected to reach $130 billion by 2030. Indra is designed to harness this momentum by tapping into India’s dynamic young population, the rise of organized players, and increasing demand across bridal, everyday wear, fashion, and entry-level jewellery. This initiative reflects a shared vision to educate stakeholders, empower retailers, and boost consumer demand, all while highlighting the timeless value of natural diamonds.”

    De Beers Brands CEO Sandrine Conseiller added, “India’s diamond growth story is remarkable, now making it the second-largest market globally for retail sales of diamond jewellery. With its vibrant economy, growing young population, and numerous leading diamond businesses, India holds immense untapped potential. Presently, natural diamonds account for only about 10% of the Indian jewellery retail sector, far below the penetration seen in mature markets like the US. This collaboration with the GJEPC will unlock opportunities for increased consumer demand across all types of natural diamond jewellery, including bridal, everyday wear, and entry-level pieces.”

    FTC Norms for Diamonds

    Retailers can register for the programme at www.INDRAonline.in and access multi-lingual training modules focused on natural diamond product knowledge. They’ll also gain access to a market intelligence portal, customizable marketing assets, and content to promote natural diamonds at the store level, helping them enhance returns and expand their customer base.

    With over 10,500 members, GJEPC is the leading body driving India’s gem and jewellery sector. Through its large-scale IIJS Shows, multiple roadshows, and outreach activities, GJEPC has the reach and expertise to support the industry. This collaboration leverages GJEPC’s deep market knowledge, built over five decades, alongside De Beers’ extensive expertise in the diamond category.

    The collaboration aligns with GJEPC’s adoption of the updated definition, nomenclature, and guidelines for diamonds as specified by the United States Federal Trade Commission (FTC). These updated guidelines ensure distinct terminology standards, fostering clarity and transparency for both industry stakeholders and consumers.

  • Sparsh CCTV teams up with Sonu Sood for Fateh to promote cyber-secure surveillance

    Sparsh CCTV teams up with Sonu Sood for Fateh to promote cyber-secure surveillance

    MUMBAI: In Indian cinema, few stories reflect resilience like that of Sonu Sood. Recognised for his contributions beyond acting, Sood has become a figure in social causes. His latest venture involves cybersecurity with the film Fateh, where he highlights the role of secure surveillance systems. Sparsh CCTV has partnered with Fateh, featuring Sonu Sood. Set to release on 10 January 2025, the film focuses on combating cybercrime and aligns with Sparsh CCTV’s mission to provide surveillance solutions that protect captured data.

    Sparsh CCTV provides cyber-secure surveillance systems designed to protect against unauthorised access to data collected by its cameras. This partnership aims to raise awareness of how secure surveillance solutions can address modern threats while safeguarding businesses, homes, and communities.

    Sonu Sood, Sparsh CCTV’s brand ambassador, represents the brand’s values of trust, reliability, and innovation. His role in Fateh amplifies Sparsh’s commitment to empowering individuals and organizations with secure surveillance solutions that combine technology with ease of use. The association with Fateh brings Sparsh’s expertise in cyber-secure surveillance to the forefront, with its cameras showcased in key scenes of the film. These integrations demonstrate their importance in fostering a culture of safety and vigilance.

    Sparsh CCTV cameras are engineered with cybersecurity features, ensuring that the data they capture is protected against unauthorized access. As a pioneer in the Indian surveillance industry, Sparsh has consistently delivered solutions that meet STQC certification standards to secure both physical and digital spaces.

    Sparsh CCTV founder & CEO Sanjeev Sehgal stated: “At Sparsh, we believe in taking steps to protect what matters most. Partnering with Fateh is more than just a collaboration—it’s a shared mission to inspire action. Our surveillance solutions made in India ensure that communities, businesses, and individuals have the tools to stay secured and protected. This partnership is a step toward raising awareness about secure surveillance and its role in a safer India.”

    Sonu Sood, the film’s lead actor and Sparsh CCTV’s brand ambassador, shared, “As Sparsh CCTV’s brand ambassador and the lead in Fateh, I’m honoured to champion the cause of cybersecurity. Sparsh’s solutions are fortifying India’s defences, and I’m proud to contribute to this mission.”

  • Matrimony.com CFO Sushanth  Pai resigns ; Rajesh Sawhney becomes additional director

    Matrimony.com CFO Sushanth Pai resigns ; Rajesh Sawhney becomes additional director

    MUMBAI: Online matchmaking company Matrimony.com informed the Bombay stock exchange that its CFO has decided to go in for a separation from the firm. Sushant Pai who held the position for the past six years handed in his resignation to its chairman & managing director Murugavel Janakiraman on 8 January.  He informed him that he was pursuing opportunities outside Matrimony.com.

    The company also announced the appointment of media veteran Rajesh Sawhney as an additional independent director of the company. Sawhney is the founder, CEO of the GSF Accelerator, an investor in early-stage startups across the country. Besides, he sits on the boards of Ixigo, and IndiaMart Intermesh Ltd. He was the founder  and chief operating officer of Times Internet, and the founder president of the Anil Ambani owned Reliance Entertainment.

    Meanwhile, Matrimony.com is also scheduled to unleash its new television commercial campaign starring film star Anil Kapoor from sometime this month. Kapoor was roped in as the company’s brand ambassador in late 2024. Four films focusing on its BrahminMatrimony, RajputMatrimony, AgarwalMatrimony, and KayasthaMatrimony are to be released in January. 

  • Funskool India appoints old-timer K.A. Shabir as new CEO

    Funskool India appoints old-timer K.A. Shabir as new CEO

    MUMBAI: Being in the toys business is no child’s play. But KA Shabir is willing to take on the challenge. From 1 January 2025, he has taken on the mantle of leading the leading Indian toymaker Funksool India Ltd , part of the MRF group,  as its CEO.. He replaces the very affable R. Jeswant  who was appointed in CEO  in 2020 and  retired year-end 2024. 

    Shabir has been with Funskool for over 33 years and is an accomplished techno commercial expert who has led many departments in Funskool such as international business, manufacturing, factory operations and new product development while also driving organisational growth. 

    “Funskool pioneered the concept of quality and safety in toys and has been instrumental in raising the standards of toys in India. To lead this 39-year-old organisation which has many firsts to its credit at a time when it is expanding rapidly, is an honour. As a team, we will bring out interesting and innovative creations to make playtime a delight for children,”  said Shabir.  

    Amongst the firsts to its credit is the BIS certification for the electric toys it manufactures  in its Goa plant as well for its non-electric toys it makes in its Ranipet  manufacturing facility. It received both the certifications in October 2020, much before the government set deadline of 1 January 2021. 

    For over a decade, Shabir has been the face of Funskool in the international fora within the toy industry.  He is hailed as one of the expert voices in the Indian toy industry. Shabir’s acumen for identifying market opportunities and devising tailor made strategies for new customers has expanded Funskool’s global footprints and its exports revenue. 

    Having excelled in his earlier role as vice president – international division and manufacturing, Shabir’s transition to the new role of CEO marks a new chapter in Funskool’s growth journey.  Under his leadership, Funskool is poised to drive innovation in product development, explore new markets, win more marquee customers from across the globe, use the best of technologies to improve toy manufacturing, further the sustainability initiatives and redefine toy industry standards, says a company press release..

  • A billion journeys, countless stories: How India Ubered through 2024

    A billion journeys, countless stories: How India Ubered through 2024

    MUMBAI: The year 2024 raced by like a city cab weaving through rush-hour traffic, filled with moments of highs and lows, triumphs and challenges. 

    Yet, amidst the chaos, millions of Indians found their sanctuary in the backseat of an Uber, trusting the app to take them home safely, no matter the hour or occasion. From early morning commutes that witnessed dreams in the making to late-night rides after celebrations under city lights, Uber became the silent witness to India’s stories.

    With 9.2 billion kilometres covered, Uber’s wheels spun across highways and alleys, connecting lives and destinations. Each trip carried the essence of urban India—its resilience, ambition, and zest for life—cementing Uber’s role as more than a ride-hailing app, but a part of the nation’s daily pulse.

    This is the story of How India Ubered in 2024, a data-rich narrative of the trends, journeys, and choices that defined a year of movement and momentum.

    Uber trips covered a distance equivalent to the time it would take 8,752 years to traverse at 120 km/h – the same time humans evolved from the Stone Age to the AI era. Kochi riders emerged as the nation’s most loved, receiving an impressive average rating of 4.90, while Delhi-NCR topped the charts for total trips.

    Key highlights from 2024:

    Rider preferences and patterns:

    • Most popular products: Uber Auto and Uber Go.

    • Most active cities: Delhi-NCR, Bengaluru, Hyderabad, Mumbai, Pune, and Kolkata.

    • Peak travel time: 6 PM to 7 PM.

    • Top day for rides: Friday.

    • Busiest month: December.

    • Highest single-day trips: October 9, during Durga Puja and Navratri.

    Rider Ratings (Citywise)

    City

    Average Rider Rating

    Kochi

    4.90

    Chandigarh

    4.816

    Pune

    4.815

    Ahmedabad

    4.810

    Jaipur

    4.784

    Bangalore

    4.781

    Hyderabad

    4.779

    Chennai

    4.744

    National Average

    4.74

    Lucknow

    4.739

    Delhi NCR

    4.714

    Mumbai

    4.711

    Kolkata

    4.649

    Late-night trends

    • Mumbai recorded the most late-night rides, surpassing Delhi-NCR.

    Work commutes

    • Bengaluru had the highest number of office-hour rides.

    India’s intercity highlights:

    Top routes:

    • Mumbai – Pune.

    • Delhi – Agra.

    • Bangalore – Mysore.

    • Lucknow – Kanpur.

    • Ahmedabad – Vadodara.

    Longest trips:

    • Noida-Sasaram-Noida (1747 km).

    • Delhi-Ayodhya-Delhi (1464 km).

    Green mobility and new products

    • EV travel: Riders covered 170 million kilometres in electric vehicles, saving 8.5 million hours and contributing to reduced carbon emissions.

    • Innovative launches:

      • Uber Black (premium service).

      • Uber Shuttle (licensed app-based bus service).

      • Uber Pet (for domesticated animals).

      • Uber Shikara (Dal Lake rides in Srinagar).

    Most visited tourist spot:

    • The Taj Mahal in Agra topped the charts for Uber Intercity rides.

    Unique milestones:

    • Uber Courier completed the highest deliveries at lunch hour (1 PM), with one user booking 2,900 courier trips.

    • Uber Bus introduced 432,000 first-time users to app-based mass transit.

    Speaking about the report, Uber India country head, Himanshu Tandon said, “2024 was a landmark year for Uber India. Our data underscores the evolving needs of riders across the country, and we are thrilled to have played a pivotal role in their journeys. From green mobility to innovative services, Uber remains committed to redefining urban mobility while fostering sustainable development.”

    Uber’s report paints a vivid picture of how Indians embraced ridesharing to stay connected, marking 2024 as a transformative year for mobility.
     

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