Connect with us
BENGALURU: Indian spice powder manufacturer and exporter Eastern Condiments (ECPL) plans to spend between Rs 20 to 25 crore towards marketing and selling expenses during this...
BENGALURU: DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported improved results in Q4-2014 and...
MUMBAI: After acquiring Nokia, Microsoft has lost no time in launching the Nokia Lumia 630 in India in the affordable segment. Single SIM and dual SIM variants...
MUMBAI: Hewlett-Packard India had roped in Lloyd Mathias as the chief marketing officer. Mathias has replaced Ranjivjit Singh who recently quit the company. He will head marketing...
BENGALURU: HT Media Limited (HT Media) reported a 23.79 per cent jump in PAT in FY-2014 to Rs 207.53 crore (9.43 per cent of Total Operating...
MUMBAI: The brand which follows its corporate social responsibility (CSR) to the T has launched another campaign to promote healthy lifestyle. After ‘Help a child reach...
BENGALURU: Mahindra Holidays & Resorts (India) Limited (Mahindra Holidays) spent Rs 52.5268 crore (24.03 per cent of Total Income or Tot Inc) towards Marketing and Sales...
BENGALURU: Hindi newspaper ‘Hindustan’, Hindi socio cultural magazine ‘Kadambini’ and children’s Hindi magazine ‘Nandan’ publishers Hindustan Media Ventures Limited (HMVL – not to be confused with...
BENGALURU: Procter & Gamble Hygiene and Health Care Limited (P&G) subsidiary Gillette India Limited (Gillette) advertising and sales promotion spend (Ad & SP)in Q4-2014 at Rs...
BENGALURU: Titan Company (Titan), formerly known as Titan Industries, reported a (-25.98) per cent drop in advertisement expenses (Advt Exp) in Q4-2014 at Rs 87.37 crore...
BENGALURU: Sterling Holiday Resorts (India) Limited (Sterling Holidays) sales promotion spend (Sales Promo) Q4-2014 at Rs 2.194 crore (5.91 per cent of net sales) was (-23.99)...
BENGALURU: In keeping with its norms, Indian personal and healthcare company Emami Limited (Emami) Advertisement and Sales Promotion (Ad & SP) spend during the last quarter...
MUMBAI: This Indian Premier League season, the teams are going all out to engage with their fans. Mumbai Indians that has roped Usha International as its...
MUMBAI: Casio India Limited, a 100% subsidiary of the JPY341.7 Billion consumer electronics giant Casio Computer Co. Japan, announced the introduction of Casio s new range...
MUMBAI: Adding to the joyous frenzy of the ongoing Indian Premiere League, Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, a mobile destination for...
BENGALURU: Note: (1) Bajaj Corp’s Advertisement and Sales Promotion (ASP) expense comprises two parts – Advertisement (Ad Exp) and Sales Promotion (SP). The ASP figures have...
MUMBAI: Huawei India, the principal sponsor of the Royal Challengers Bangalore team celebrated the team’s home coming in Bangalore. The entire team of Royal Challengers...
MUMBAI: The book ‘Winning in India’- Secrets of the World’s Most Complex Market, was launched at the Oberoi, New Delhi by Montek Singh Ahluwalia in the...
MUMBAI: In its third year, Unilever’s Sustainable Living Plan has made good progress, and with an intention to expand it further to bring about broader change...
MUMBAI: When Oscars 2014 host Ellen DeGeneres posted a selfie co-starring some of Hollywood’s finest stars, it went on to crash the record hitherto held by...
BENGALURU: Evaporative air cooler manufacturer, Symphony, spent Rs 19.09 crore (16.42 per cent of Income from Operations or Inc from Ops) towards selling and distribution expenses...
MUMBAI: April was an eventful month or so for Amul, the iconic brand marketed by Gujarat Cooperative Milk Marketing Federation (GCMMF). On the one hand, GCMMF...
MUMBAI: Honda Cars India (HCIL) recorded a monthly domestic sale of 11,040 units in April 2014 registering a growth of 30 per cent owing to the...
BENGALURU: Indian consumer products in beauty and wellness space company Marico spent (-9.08) per cent less at Rs 121.91 crore (11.38 per cent of Operating Income...
BENGALURU: Indian handset manufacturer, Wham! Mobiles, has announced West Indian and IPL Royal Challengers Bangalore (RCB) cricketer Chris Gayle as its brand ambassador. The association...
BENGALURU: Dabur India Limited (Dabur) spent 19.44 per cent more towards Advertisement and Publicity (Ad & Pub) in FY-2014 at Rs 999.67 crore (14.09 per cent...
BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) Advertisement and Promotions spends (Ad & Promo spends) was down 9.59 per cent in Q4-2014 at Rs 840.34...
BENGALURU: FMCG player Godrej Consumer Products Limited (GPCL) spent (-35.93) per cent less towards Advertising and Publicity (Ad & Pub spends) in Q4-2014 at Rs 145.78...
MUMBAI: While Mumbai voted on 24 April, DDB MudraMax and Thincquisitive Foundation celebrated democracy, by hosting India’s first ever Voters Party at Hard Rock Cafe, Andheri,...
MUMBAI: The Gujarat-based real estate conglomerate, Rajhans (Desai-Jain) Group, has chosen Indian batsman Rohit Sharma as its brand ambassador. Sharma will spearhead the company’s aggressive...
MUMBAI: The fashion and lifestyle e-commerce platform, Myntra.com, has signed up Ranveer Singh as its brand ambassador. Singh will endorse the contemporary jeanswear brand from Myntra.com...
MUMBAI: Political parties may have succeeded in getting Mumbaikars to step out and cast their vote but brands are taking a step further in wooing all those...
MUMBAI: Yatra.com has announced its partnership with the Pepsi Indian Premier League (IPL) team Rajasthan Royals as official travel partner. Through this association, Yatra.com aims...
MUMBAI: The biggest consumer goods company in the country, Hindustan Unilever Limited (HUL), does more than just a lip service to the corporate social responsibilities (CSR)....
MUMBAI: Cadbury India, a subsidiary of Mondelez International, has changed its name to Mondelez India Foods. The change in name of Cadbury is in line with...
MUMBAI: Tata Motors’ Passenger Vehicles Division today shared details for its association with the Royal Challengers Bangalore (RCB) team as the official car partner. Captained by...
MUMBAI: Starting the upcoming IPL season on a positive note, Kings XI Punjab, has announced Tata Motors Prima as its title sponsor. The franchisee has...
BENGALURU: Indian amusement park major Wonderla Holidays (Wonderla) plans to up its marketing spends by about 10 per cent during FY-2014-15 from the Rs13 crore it...
MUMBAI: It isn’t uncommon for brands to piggyback cinema as the medium with arguably the greatest mass outreach. HDFC Life is no stranger to this...
MUMBAI: Those waiting with bated breath for the Indian Premiere League (IPL) have one more reason to hoot. The funny eggheads of the balloon bellies, gibberish...
BENGALURU: Sports lifestyle brand Puma India is targeting about 10000 participants in this year’s edition of Urban Stampede from eight cities in the country. Last year’s...
MUMBAI: Online store bluegape.com launched its official Indian Premier League (IPL) merchandise collection for sale on 13 April. The website is the exclusive merchandise partner...
MUMBAI: The Delhi Daredevils unveiled their jersey for the seventh edition of the Pepsi Indian Premier League at an event organised at JW Marriot – Aero...
MUMBAI: Videocon d2h has launched three new subscription packages in the mid level price segment targeted at sports lovers. The three new packs launched are: ‘Gold...
BENGALURU: Samsung Electronics (Samsung) organised a consumer event in Bengaluru on Thursday on the occasion of Galaxy S5 arrival in India. Ace choreographer, Prasad Bidappa showcased...
MUMBAI: The Indian Premier League (IPL) fever is catching up. In the latest, BlackBerry has announced its exclusive partnership with the champions side, Mumbai Indian. As...
MUMBAI: Indians love for cricket is inevitable. And nothing can come between the fans and the most-awaited entertainment tournament in the country: The Indian Premier League...
MUMBAI: Lenovo today announced its association with top Bollywood actor Ranbir Kapoor as the brand ambassador for smartphones in India. As part of this association, Ranbir...
MUMBAI: It’s time for the girls to splash it up with vibrant colours with MTV Muah, a new range of colour cosmetics from MTV that offers...
NEW DELHI: Deepika Padukone, who is gradually making a niche in television commercials with her lively style, has been picked up as the brand ambassador by...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
This will close in 10 seconds
