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MUMBAI: Cut The Crap (CTC) has executed an extensive radio campaign for Iba Halal Care titled ‘Beauty Products Ke Dirty Secrets’. “The creative strategy is...
MUMBAI: Lookup, a free service that connects local businesses with consumers, has launched @lookuplite based on Twitter’s platform for live, public conversations. Users can tweet...
MUMBAI: Online marketplace IndiaMart has said that 60 per cent of its visitor traffic is coming from its mobile app and mobile website. In line with...
MUMBAI: PVR Cinemas has expanded its presence in South India by launching its second multiple property in Chennai. The five-screen multiplex is at The Grand...
NEW DELHI: Eminent cricketer and Test captain Mahendra Singh Dhoni has been named as the brand ambassador of Dubai based hotel chain The Grand Midwest Group....
MUMBAI: BlaBlaCar has expanded its service in Brazil. It is the company’s first market in South America following the launch in Mexico earlier this year. With...
Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security...
Mumbai – November 30, 2015: TOPSGRUP, India’s largest security group, received the unique recognition of being recognized as INDIA’S MOST TRUSTED BRAND for 2015 in the Security...
MUMBAI: Asian Paints Ezycolour Home Solutions unveiled a new campaign to create awareness about its newly launched Green Painting Service (GPS), an eco-friendly water based paints range...
MUMBAI: Microsoft announced the launch of the first Windows 10 pre-loaded phones. The phones are not branded Nokia, they come under the brand Lumia – and...
‘A celebrity endorsement can make or break a brand.’ Quoted from Countering Brandjacking in the Digital Age by Christopher Hofman and Simeon Keates, the statement strikes...
BENGALURU: Godrej Consumer Products Limited (GCPL) reported 20 percent year on year (YoY) growth in advertisement and publicity expenses (Ad) in Q2-2016 (quarter ended September 30,...
BENGALURU: Dabur India Limited (Dabur) spent 9.9 percent more year on year (YoY) towards advertising and publicity expenses (ASP) in the quarter ended September 30, 2015...
Amul has emerged as India’s Most Meaningful Brand. In India, Indians have the highest attachment towards Life Insurance Corporation of India (LIC), the iconic state-owned insurance...
BENGALURU: Last quarter (Q1-2016) Titan Company Limited (Titan) spent the highest amount towards advertisement (Ad spend) both in terms of absolute rupees and percentage of Total...
BENGALURU: Britannia Industries Limited (Britannia) spent 11.9 percent more YoY towards Advertisement and Sales Promotion (ASP) in Q2-2016 (quarter ended September 30, 2015, current quarter) at...
BENGALURU: Indian digital cinema distribution network and in-cinema advertising platform, UFO Moviez Limited (UFO) reported a 18 per cent YoY growth in consolidated income from operations...
MUMBAI: If you are a loyal Maggi patron who has been pining for the product’s return to the market, it’s time for a fist pump. ‘The...
MUMBAI: Twentieth Century Fox Consumer Products has inked an international licensing partnership with Al Ahli Holding Group to build a Fox-branded theme park and resort in...
BENGALURU: Indian publishing group Jagran Prakashan Limited (JPL) reported 19.1 per cent growth in consolidated operating revenue in the quarter ended 30 September, 2015 (Q2-2016, current...
BENGALURU: Indian motion picture exhibition, production and distribution house PVR Limited (PVR) reported more than fourfold increase in profit after tax (PAT) in the quarter ended...
BENGALURU: Adlabs Entertainment Limited (Adlabs) reported almost double (increased by 98.2 per cent) the footfalls at its two theme parks Adlabs Imagica and Adlabs Aquamagica-Water Park...
BENGALURU: Indian search engine and directory services provider Just Dial Limited (Just Dial) reported a 16.2 per cent jump its total income from operations (TIO) in...
NEW DELHI: Furniture and home décor company Urban Ladder has made a unique film, which brings the essence of unified Indian families while publicising its own...
NEW DELHI: Actor Irrfan Khan has been named as the new brand ambassador of LAVA International’s Xolo brand. Xolo has forged industry-leading partnerships including Intel,...
BENGALURU: Recently, Maruti Suzuki launched a new premium segment hatchback Baleno to be manufactured exclusively in India for sale across 100 countries, including Japan. Now with...
MUMBAI: Multiplex player PVR has opened a new multiplex at DYP City Mall in Kolhapur, Maharashtra. The three screens multiplex with a seating capacity of...
BENGALURU: Indian FMCG giant Hindustan Unilever Limited’s (HUL) Advertisement and Promotions expense (marketing spends, ASP) in Q2-2016 (quarter ended 30 September, 2015, current quarter) was 23.8...
MUMBAI: Multiplex chain PVR has received shareholders’ approval to raise Rs 500 crore through issuance of non-convertible debentures (NCDs) on private placement basis. Additionally, the shareholders also...
MUMBAI: Standard, part of Havells India, has appointed Bollywood actress Alia Bhatt as its brand ambassador. As part of this association, Bhatt will endorse products...
MUMBAI: With increasing digital penetration in the country, more and more companies are upping their digital game to keep abreast with the ever-changing and evolving consumer...
BENGALURU: Dr Subhash Chandra’s Zee has been ranked no 1 in the media category in Blue Lotus Communications’ Most Attractive Brands 2015 Report (MAB 2015) by...
MUMBAI: AccorHotels is all set to open an integrated hotel and resort property – Novotel Imagica Khopoli on 16 September. Located in the Sahyadri Hills near...
MUMBAI: Ahead of the release of the motion picture Spectre, Sony has unveiled its ‘Made for Bond’ advertising campaign, which stars Naomie Harris as Moneypenny. Spectre, from...
MUMBAI: On the back of government’s efforts to create a more conducive business environment and brands’ successful response to the rising sense of empowerment among Indian...
MUMBAI: Bridgestone India has expanded its reach in the south region with inauguration of two concept stores in Bangalore. The launch of concept stores in Bangalore...
MUMBAI: Zespri International, the world’s largest kiwifruit manufacturer, has partnered with KidZania Mumbai, a Global Indoor Theme park empowers children, helping them understand & manage their...
MUMBAI: News Corp owned personal financial advice platform BigDecisions.com has empowered 900,000 users to make informed financial decisions. The announcement has come as the platform unveiled its...
MUMBAI: Ogle, India’s largest premium on-demand streaming platform growing, successfully partner with the Lakme Fashion Week/Winter Festive 2015 as the official ‘Live Streaming Partners’. With more...
MUMBAI: Stationery and art brand Kokuyo Camlin has given its fun take on Google’s new logo launch. Kokuyo Camlin’s video response on the new logo...
MUMBAI: LG Electronics has launched High Dynamic Range (HDR) streaming on 2015 LG OLED 4K TVs, allowing consumers to enjoy exceptional HDR picture quality streaming directly via...
NEW DELHI: Even as social media continues to make inroads in various ways to reach out to the common man and create awareness of various facilities,...
MUMBAI: Online SMB marketplace Askme is planning to launch its online grocery platform top 27 cities in India in the next four to six months. The...
MUMBAI: Ever since coming to power in 2014, Indian Prime Minister Narendra Modi has made frequent foreign visits, and his purpose of travel was to promote...
MUMBAI: Stationery and art brand Kokuyo Camlin has created a new way to celebrate Rakshabandhan. The brand is promoting the tradition in an artistic way with...
NEW DELHI: Actor Jacqueline Fernandez has been appointed as the new brand ambassador for Hardwyn for a period of two years. The actress has also shot an...
NEW DELHI: Actor Vidya Balan has been named as the brand ambassador of the ‘Changing Behaviour: Creating Sanitation Change Leaders’ campaign launched by RB (erstwhile Reckitt Benckiser)...
NEW DELHI: Star cricketer Shubh Lakshmi Sharma has been named the brand ambassador of the Weltweit College in Hazaribag. Weltweit College is an instructional activity...
MUMBAI: On World Mosquito Day (20 August), Godrej Hit launched a special drive to create heightened awareness around the need to download its mobile app, which...
MUMBAI: Toonz Media Group has signed a multi-year global deal with sports marketing and licensing company Baseline, as its exclusive licensing and merchandising partner. Baseline with its...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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