ITV

Category: Brands

  • Tata Tea brews a stronger cup with wellness twist in premium blend

    Tata Tea brews a stronger cup with wellness twist in premium blend

    MUMBAI: Nothing beats a strong cup of chai, and Tata Tea Premium is stirring up the perfect blend—a mix of taste and wellness-with the launch of Tata Tea Premium Care. Infused with the natural goodness of Tulsi, Ginger, Brahmi, Elaichi, and Mulethi, this new offering brings kadak chai lovers a flavour-packed, health-boosting experience.

    In a world where wellness is brewing into everyday choices, Tata Consumer Products Ltd (TCPL) is doubling down on premiumisation and health-focused innovation. With Tata Tea Premium Care, the brand blends tradition with purpose, giving consumers a cup that’s as comforting as it is beneficial.

    “Tata Tea Premium Care is a natural extension of our premiumisation strategy. Indians have a deep emotional connect with tea, and this unique blend brings time-tested natural ingredients into their daily cup, reinforcing our commitment to purposeful and high-quality beverages,” said TCPL president – packaged beverages (India & South Asia) Puneet Das.

    To spread the word, the launch is backed by an eye-catching print innovation in leading publications, featuring a design shaped like the Tata Tea Premium Care pack, ensuring it stands out and grabs consumer attention. 

  • Britannia reinvents outdoor ads with nature-integrated billboards

    Britannia reinvents outdoor ads with nature-integrated billboards

    MUMBAI: Britannia, in collaboration with Talented, Coral Media, and Moms Outdoor, is revolutionising outdoor advertising with its innovative ‘Nature Shapes Britannia’ campaign. The initiative integrates billboards with existing trees rather than cutting them down, demonstrating how advertising can work in harmony with nature.

    Taking sustainability a step further, Britannia has now open-sourced the campaign’s blueprint, allowing other brands, agencies, and media planners to adopt this eco-friendly approach. The manual details the entire process from selecting resilient trees and mapping their silhouettes to designing and mounting billboards sustainably.

    By sharing its research and learnings, including trial-and-error insights, Britannia aims to inspire more brands to embrace this mindful approach to advertising. “It’s not just about billboards; it’s about changing the way we think about outdoor media,” the team stated. 

  • Barista Coffee etches 25 years of brewing memories across India

    Barista Coffee etches 25 years of brewing memories across India

    MUMBAI: The homegrown pioneer of India’s café culture, Barista Coffee is celebrating its 25 anniversary on 28 February 2025. For over two decades, Barista has been serving up aromatic brews, nostalgic moments, and a sense of belonging, cementing its position as one of India’s most loved coffee chains. With 465+ outlets across India and beyond, the brand continues to redefine coffee experiences for every generation.

    To mark this milestone, Barista is treating its loyal customers with a special anniversary offer—free beverage upgrades from 28 February to 2 March. Adding to the celebration, the brand will unveil limited-edition anniversary coffee packs, blending nostalgia with innovation.

    Reflecting on this achievement, Barista Coffee CEO Rajat Agrawal expressed, “Celebrating 25 years is an incredible milestone for Barista Coffee. As India’s largest homegrown coffee chain, we have consistently evolved to keep pace with the ever-changing preferences of coffee lovers. Over the years, we have introduced innovative menus, unique campaigns, and experiences that resonate with generations. Barista Coffee is more than just a café—it’s a place where stories are brewed, friendships are forged, and memories are made. We are excited to continue this journey with the same passion and commitment.”

    Since its inception, Barista Coffee has been instrumental in shaping India’s coffee culture. Whether it’s a steaming cup of cappuccino on a busy morning or a relaxed evening with friends over a cold brew, the brand has been an integral part of countless moments.

    As Barista steps into its next chapter, it aims to further expand its footprint, introduce bold new flavours, and continue its mission of making coffee more than just a beverage—it’s a lifestyle. 

  • VIP Clothing unveils Frenchie X collection at Intimasia 2025

    VIP Clothing unveils Frenchie X collection at Intimasia 2025

    MUMBAI:  VIP Clothing has launched its new premium innerwear range, Frenchie X, at Intimasia 2025, one of the sector’s most anticipated trade exhibitions.

    The legacy brand showcased the collection through a choreographed fashion show at Yashobhoomi in Dwarka, New Delhi, before industry leaders and fashion specialists. The company plans a phased rollout across major Indian cities following the initial debut.

    Initmasia 2025 brought together over 300 prominent brands, retailers and distributors from the innerwear, comfortwear, swimwear and sportswear industries.

    VIP Clothing chairman and managing director Sunil Pathare described the launch as “a testament to our vision for the future. With Frenchie X, we are pushing the boundaries of design, innovation and comfort, setting new benchmarks for the industry. Our focus remains on elevating the innerwear experience and ensuring greater accessibility to our premium offerings.”

  • Rose Audio Visuals launches Connect Nxt branded content division

    Rose Audio Visuals launches Connect Nxt branded content division

    MUMBAI: It’s jumping in to get a piece of the golden opportunity of branded content. Goldie Behl’s — Rose Audio Visuals has announced the launch of Connect Nxt, a dedicated branded content division designed to craft meaningful brand narratives as audiences increasingly move away from traditional advertising.

    The new division will focus on three key pillars: story-driven content that prioritises emotional resonance; end-to-end execution leveraging Rose Audio Visuals’ production and distribution networks; and an innovation-focused approach that champions new tools and formats for richer storytelling experiences.

    Connect Nxt will be led by Megha Desai, who brings over 25 years of experience in IP and content creation from companies including Chernin Asia Media Digital, Bling Entertainment and Fountainhead Mktg.

    “We are living in a world where content is in high demand and attention in short supply. As brands, it is important to reach the consumer where they already are – in the world of stories. That’s what we aim to do with Connect Nxt,” said Desai.

    Advising Connect Nxt on the creative front is Arvind Menon, former executive creative director at BBH India, whose work includes brands such as Mercedes Benz, HDFC Ergo and CaratLane.

    “Today’s audiences are smarter and harder to impress. Our goal with Connect Nxt is to push creative boundaries while ensuring that every story we tell adds value to both the audience and the brand,” Menon commented.

    Rose Audio Visuals founder Goldie Behl: “With Connect Nxt, we’re blending entertainment with brand narratives in a way that feels organic and immersive because, in the end, people don’t just buy products, they buy into stories.”

    Rose Audio Visuals continues to expand its portfolio with initiatives including RosePod, an audio storytelling studio, and Rose Kanakavalli, its Telugu market debut.

  • Unilever’s Schumacher to step down as CEO, Fernandez appointed successor

    Unilever’s Schumacher to step down as CEO, Fernandez appointed successor

    MUMBAI: Unilever today announced that Hein Schumacher will step down as chief executive officer and board director on 1 March 2025 by mutual agreement, and will leave the company on 31 May 2025.

    Fernando Fernandez, currently Unilever chief financial officer and executive director, will be appointed chief executive officer effective from 1 March 2025. Prior to becoming CFO in January 2024, Fernandez had a successful tenure as president of beauty & wellbeing, one of Unilever’s fastest growing businesses.

    Unilever chairman Ian Meakins thanked Schumacher for “resetting Unilever’s strategy, for the focus and discipline he has brought to the company and for the solid financial progress delivered during 2024.” He noted that Schumacher introduced and led a significant productivity programme and commenced the ice cream separation, both of which are fully on track.

    Speaking of Fernandez’s appointment, Meakins said: “The board has been impressed with Fernando’s decisive and results-oriented approach and his ability to drive change at speed. He has a strong track record of performance and portfolio management, a love of brands and a profound knowledge of Unilever’s operations.”

    Schumacher called his time leading Unilever “a privilege” and said he was proud of what they had achieved in a short period of time.

    Fernandez commented: “Being appointed as CEO of Unilever is an honour. Our focus will be on building a future-fit portfolio with an attractive growth footprint and delivering unmatched functional and perceivable superiority across our top 30 power brands.”

    A thorough internal and external search process is being initiated to appoint a permanent CFO. From 1 March 2025, Srinivas Phatak, currently Unilever’s deputy chief financial officer and group controller, will become acting CFO.

    Unilever confirmed there is no change to its 2025 outlook or medium-term guidance.
     

  • Explurger Indian social media platform takes centre stage at MahaKumbh 2025

    Explurger Indian social media platform takes centre stage at MahaKumbh 2025

    MUMBAI:  Homegrown social media platform Explurger has emerged as the digital frontrunner at Digital MahaKumbh 2025, establishing itself as the sole social network with a significant physical presence at the world’s largest religious gathering.

    The platform, co-founded by Bollywood actor Sonu Sood in 2022, has set up a 2,000-square-foot creators’ lounge in partnership with AajTak, featuring podcast studios, an interactive stage, and a Formula One simulation zone sponsored by Red Bull. Notable performers including singers Shaan and Hariharan, alongside filmmaker Kabir Khan, have made appearances at the venue.

    Beyond its digital offerings, Explurger’s on-ground team has proved instrumental during emergencies, helping coordinate safety measures during stampedes and fires whilst amplifying urgent alerts across its network.
    Said  founder & CEO Jitin Bhatia:  “As a made-in-India app built for travellers and explorers, we’re reshaping how the world connects through culture and meaningful content.”

    The MahaKumbh festival has drawn an estimated 450 million visitors, including 30 million international tourists. While global social media platforms have maintained distance from the event, viewing it primarily through a religious lens, Explurger has embraced it as a cultural phenomenon.

    The platform, which boasts 12 million users worldwide, offers unique features including an automatic travelogue and personalised bucket lists. 

    Its presence at MahaKumbh 2025 forms part of its  campaign “One Event. One Billion Stories. One Lounge.”

  • Libas unleashes massive Purple Days Sale with huge discounts and live activations

    Libas unleashes massive Purple Days Sale with huge discounts and live activations

    MUMBAI : Libas has kicked off its highly anticipated ‘Purple Days Sale’, offering unbeatable discounts and immersive shopping experiences. Running from 22 February to 2 March 2025, the sale delivers up to 70 per cent off online and an exclusive everything under Rs 999 promotion at Libas’ retail outlets.

    Shoppers are also being treated to engaging on-ground activations, creating a vibrant and dynamic shopping atmosphere. The sale launch featured a striking drop-down banner at key Libas stores, a flash mob at Omaxe Chowk, Chandni Chowk, and purple-themed giveaways such as complimentary ice lollies. Adding to the excitement, the first 100 customers at select outlets received an additional Rs 1,000 discount.

    To boost visibility, helium balloons and LED tricycles displaying promotional offers have been deployed across major shopping hubs, while daily pamphlet distributions continue to spread the word.

    “At Libas, we don’t just sell fashion; we create immersive experiences. The ‘Purple Days Sale’ is our way of offering customers incredible value while making shopping truly exciting,” said Libas founder & CEO Sidhant Keshwani.

  • Meru Life: The new age-tech startup revolutionising life after 55

    Meru Life: The new age-tech startup revolutionising life after 55

    MUMBAI: After successfully scaling Mirum India (acquired by WPP) for 15 years, seasoned entrepreneurs Hareesh Tibrewala and Mihir Karkare have once again joined forces to introduce Meru Life, an age-tech startup built to empower active seniors-individuals aged 55-70—to live active, connected, and fulfilling lives.

    India’s senior demographic is expanding rapidly, with 15 crore citizens over 60 today, projected to reach 35 crore by 2050. While the market has traditionally focused on elder care, Meru Life takes a refreshing, proactive approach-supporting individuals who wish to stay engaged, learn new skills, explore hobbies, and maintain financial independence.

    “Last year, turning 60 sparked a journey of discovery,” shared Meru Life founder & executive chairman Tibrewala. “I searched for ways to make this life phase meaningful but found no clear answers. While we hear stories of people making comebacks in their 60s and 80s, what about the everyday individuals in the age group of 55-70 who want to stay engaged, learn new things, find meaningful work, and build relationships? Meru Life will fill this gap, helping active seniors find purpose and fulfillment.”

    Meru Life will be co-led by Karkare and Saurabh Garg, with backing from VAV Lipids Ltd. MD Arun Kedia and Sanjay Mehta-both early believers in Mirum India.

    “As an entrepreneur, I have always believed in meaningfully impacting lives. Through building Mirum, I saw firsthand the difference we could make-not just for our clients but also for our employees and their families. With Meru Life, we’re thinking even bigger-impacting millions of seniors who want to live their best lives,” said Meru Life co-founder & CEO Karkare.

    Meru Life aims to bridge the gap between digital innovation and active aging, offering tailored solutions across health, wellness, finance, hobbies, lifestyle, and purposeful engagement.

    “At 42, I finally understand what Carl Jung meant when he said life begins at 40. Not just in theory, but in reality. Building Meru Life feels like the culmination of two decades of experience and values. Our mission is clear—to be the most trusted platform for Active Seniors, meeting them exactly where they are,” added Meru Life co-founder & CMO Saurabh Garg.

    “Over the years, I have mentored entrepreneurs and backed ideas that create real change. With decades in pharmaceuticals and nutraceuticals, I know that good health means living better, not just longer. I’m excited to support Meru Life in redefining senior engagement in India,” said Kedia.

    Over the coming weeks, Meru Life will roll out a range of innovative solutions designed for India’s active seniors. From fitness and financial planning to hobby communities and digital learning, the platform will provide a one-stop destination for the next chapter of life.

    With age-tech poised to be the next big growth sector, Meru Life is set to lead the charge in helping millions of seniors thrive in their second innings.

  • Asics steals the spotlight at New Delhi Marathon’s historic 10 edition

    Asics steals the spotlight at New Delhi Marathon’s historic 10 edition

    MUMBAI: Asics took centre stage at the Apollo Tyres New Delhi Marathon, marking a grand celebration of its 10 edition with an overwhelming turnout of over 25,000 runners. As the official sports goods partner, Asics reinforced its commitment to fostering a thriving running culture and elevating the experience for elite athletes and fitness enthusiasts alike.

    Asics athlete Harmanjot Singh dominated the Half Marathon, securing a remarkable victory and further solidifying Asics’ legacy in long-distance running. His triumph highlighted the brand’s dedication to performance, endurance, and innovation, underscoring the transformative power of running.

    The 2025 marathon edition underscored Asics’ mission to redefine the running experience with cutting-edge footwear, apparel, and accessories. Designed for maximum endurance, Asics’ gear played a crucial role in helping runners push beyond their limits. As thousands crossed the finish line, they carried forward a legacy of resilience and fitness culture in Delhi.

    Speaking on the partnership, Asics India managing director Rajat Khurana, expressed pride in Asics’ continued association with the marathon, “We are delighted to continue this association with the Apollo Tyres New Delhi Marathon for the second consecutive year. This association reinforces Asics’ vision of promoting wellness and active lifestyle through running. At Asics, we believe in the transformative power of running and its ability to inspire people to achieve their individual fitness goals. The overwhelming participation and spirit showcased by Singh, who claimed victory in the Half Marathon, truly embody our philosophy of a sound mind in a sound body. We remain committed to supporting the running community in India and providing world-class performance gear to help athletes achieve their best.”

    Echoing this sentiment, NEB Sports chairman & managing director Nagraj Adiga, praised Asics’ impact on the event, “The partnership between Asics and the Apollo Tyres New Delhi Marathon is a perfect synergy of performance, endurance, and dedication. Asics’ commitment to providing world-class running gear elevates the race experience for participants and further strengthens India’s growing marathon culture. It’s truly humbling to witness participants from across India and beyond coming together in Delhi to be a part of this marathon event.”

    Asics continues to dominate the global running space, earning the trust of professional athletes and fitness enthusiasts worldwide. With technologically advanced running products and initiatives such as the Asics Running Club, the brand remains steadfast in fostering an inclusive and supportive running ecosystem across India.

    As the marathon concluded, one thing was clear Asics isn’t just about selling shoes. It’s about building a movement, one stride at a time.