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MUMBAI: Footwear major Relaxo has undertaken a rebranding exercise mandating Elephant Designs with the job. Explaining the reasons behind the rebranding intent of the 40-odd-year-old brand,...
MUMBAI: Kite flying is a favourite amusement in many countries and India too. Usually, Kites fly with strings. However, in the Kite 2017, Telangana State’s 2nd...
MUMBAI: Kite flying is a favourite amusement in many countries and India too. Usually, Kites fly with strings. However, in the Kite 2017, Telangana State’s 2nd...
MUMBAI: 9XM, the popular Bollywood music platform, gas recreated the iconic Pond’s Cold Cream tune ‘Googly Woogly Wooksh’. This popular jingle has been done as a...
MUMBAI: 9XM, the popular Bollywood music platform, gas recreated the iconic Pond’s Cold Cream tune ‘Googly Woogly Wooksh’. This popular jingle has been done as a...
BENGALURU: Indian eCommerce major Flipkart said that sales on its platform were led by shoppers from the NCR region closely followed by metros Bengaluru, Mumbai, Chennai...
BENGALURU: Indian eCommerce major Flipkart said that sales on its platform were led by shoppers from the NCR region closely followed by metros Bengaluru, Mumbai, Chennai...
MUMBAI: In the wake of demonetisation, Ambuja Cement has taken the lead and launched a pan-India ‘Go Cashless’ campaign encouraging its business partners – retailers, contractors...
MUMBAI: In the wake of demonetisation, Ambuja Cement has taken the lead and launched a pan-India ‘Go Cashless’ campaign encouraging its business partners – retailers, contractors...
BENGALURU: Indian FMCG major Dabur India Limited (Dabur) had opened this fiscal with the lowest advertising and publicity expenses (ASP) in the first quarter (Q1-17, quarter...
BENGALURU: Indian FMCG major Dabur India Limited (Dabur) had opened this fiscal with the lowest advertising and publicity expenses (ASP) in the first quarter (Q1-17, quarter...
BENGALURU: The Titan Company Limited (Titan) which believes in delivering value through brands had higher advertising spends (ad spends) in the quarter ended 30 September 2016...
BENGALURU: The Titan Company Limited (Titan) which believes in delivering value through brands had higher advertising spends (ad spends) in the quarter ended 30 September 2016...
MUMBAI: Culture Machine’s digital brand Blush has been a front-runner in breaking women-centric stereotypes in a revolutionary and beautiful manner. Extending this flagship brand, the digital...
MUMBAI: Culture Machine’s digital brand Blush has been a front-runner in breaking women-centric stereotypes in a revolutionary and beautiful manner. Extending this flagship brand, the digital...
MUMBAI: Pantene, a leading hair care brand, has welcomed the superstar and Bollywood actress Priyanka Chopra as their newest global brand ambassador. Joining an esteemed roster...
MUMBAI: Pantene, a leading hair care brand, has welcomed the superstar and Bollywood actress Priyanka Chopra as their newest global brand ambassador. Joining an esteemed roster...
NEW DELHI: “Nonsense”. That was the terse reaction of Jaya Bachchan – actor and now a member of the Parliament – to a question by the...
NEW DELHI: “Nonsense”. That was the terse reaction of Jaya Bachchan – actor and now a member of the Parliament – to a question by the...
MUMBAI: Brand Factory over the years has created many successful promos. Despite being on sale 365 days of the year they wanted to break the stereotype...
MUMBAI: Brand Factory over the years has created many successful promos. Despite being on sale 365 days of the year they wanted to break the stereotype...
MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of...
MUMBAI: Videocon, the leading consumer electronic and home appliances company, today added another feather to its cap by winning the first prize for Best Manufacturer of...
MUMBAI: The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at the fourth session of the Advertising and...
MUMBAI: The International Advertising Association (IAA) India Chapter’s Young Turks Forum hosted Rajeev Raja, Founder & Soundsmith, BrandMusiq at the fourth session of the Advertising and...
MUMBAI: Tata Housing, one of India’s leading real estate companies, announced its partnership with amazon for an exclusive scheme on Rio-De-Goa. The company has launched limited...
MUMBAI: Tata Housing, one of India’s leading real estate companies, announced its partnership with amazon for an exclusive scheme on Rio-De-Goa. The company has launched limited...
MUMBAI: In the present time of demonetisation, when everyone is trying to get themselves equipped with the digital economy, Intex Technologies, one of the leading Indian...
MUMBAI: In the present time of demonetisation, when everyone is trying to get themselves equipped with the digital economy, Intex Technologies, one of the leading Indian...
MUMBAI: Reliance Jio Infocomm today delighted Indian gamers by bringing the sought-after, first-of-its-kind, Augmented Reality game ‘Pokémon GO’ to India in a partnership withNiantic, Inc.- publisher...
MUMBAI: Reliance Jio Infocomm today delighted Indian gamers by bringing the sought-after, first-of-its-kind, Augmented Reality game ‘Pokémon GO’ to India in a partnership withNiantic, Inc.- publisher...
MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range...
MUMBAI: As the world anticipates Rogue One: A Star Wars Story, Titan is right on track with its youth label’s Fast Track launching a special range...
MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the ‘Maruti Ola Training Program,’ the company aims...
MUMBAI: Maruti Suzuki India has signed a memorandum of understanding (MoU) with Ola to train aspiring drivers-partners. Under the ‘Maruti Ola Training Program,’ the company aims...
MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded...
MUMBAI: It’s been close to a month since PM Narendra Modi announced the demonetisation of higher currency notes and the buzz around the topic hasn’t receded...
MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated...
MUMBAI: Chinese smart phone Oppo has won the Emerging Brand Award at World Marketing Congress Global Brand excellence awards for 2016. The brand has been associated...
MUMBAI: Prime Minister Narendra Modi’s decision to demonetise denominations above Rs 100 and circulate newly designed Rs. 500 and Rs 1000 sent tremors across the country...
MUMBAI: Prime Minister Narendra Modi’s decision to demonetise denominations above Rs 100 and circulate newly designed Rs. 500 and Rs 1000 sent tremors across the country...
MUMBAI: Mattel’s Hot Wheels has executed a unique and innovative activity to create a memorable experience for kids from age group of 6 – 10 years....
MUMBAI: Mattel’s Hot Wheels has executed a unique and innovative activity to create a memorable experience for kids from age group of 6 – 10 years....
MUMBAI: Nike.com now delivers to India giving consumers complete and immediate access to the best of Nike’s products and services, including the crowd-favorite ‘NIKEiD’ service. Committed...
MUMBAI: Nike.com now delivers to India giving consumers complete and immediate access to the best of Nike’s products and services, including the crowd-favorite ‘NIKEiD’ service. Committed...
Singapore: In a recent pay-TV study of viewer behaviors and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in...
Singapore: In a recent pay-TV study of viewer behaviors and lifestyle habits in Asia-Pacific, Scripps Networks Interactive found its channel portfolio significantly outranked its competitors in...
BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) spent 7.6 per cent less towards Advertisement and Promotions expense (marketing spends, ASP) in the quarter ended 30...
BENGALURU: Indian FMCG giant Hindustan Unilever Limited (HUL) spent 7.6 per cent less towards Advertisement and Promotions expense (marketing spends, ASP) in the quarter ended 30...
MUMBAI: Moving forward on its mission to present the benefits of Ayurveda in modern-day formats, Dabur India has extended its Honitus brand with the launch of...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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