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MUMBAI: Omnicom Media Group India COO Harish Shriyan has been elevated as chief executive officer. In his latest capacity, Shriyan will now be in charge of...
MUMBAI: Nestlé India has retained Zenith as the AOR (agency of record) for its media business. Recently, Nestle also consolidated its nutrition digital marketing business with...
MUMBAI: The creative agency from Dentsu Aegis Network, Happy mcgarrybowen has expanded its footprint to Delhi-Gurgaon in an attempt to serve its existing clients better and...
MUMBAI: Coca-Cola India has appointed retired general Ved Prakash Malik as the chairman of the Coca-Cola India advisory board (IAB). The IAB is the foremost advisory...
MUMBAI: Digital media company, Culture Machine, has established a leaderboard for publishers across multiple categories in India. Culture Machine’s patent pending tech IP ‘Intelligence Machine’ tracked...
MUMBAI: Imagine any musical evening, whether it is soulful, hard core EDM (Electronic Dance Music) or just jam sessions. What goes well with music to get...
MUMBAI: Connected consumers in India are increasingly using mobile-based payments according to the results from the latest Connected Life study from Kantar TNS. Post demonetisation and...
MUMBAI: Godrej has today announced the launch of a new home furniture brand, Script.The aggressive growth plan includes launch of three stores across three cities in...
MUMBAI: We’ve all heard the phrase ‘Daddy’s Girl’. But a woman is every bit a ‘Mommy’s Girl’ too. Celebrating the mother-daughter bond, PC Chandra Jewellers and...
MUMBAI: News and local language content application, Dailyhunt, has launched Live TV; a free streaming service with 130+ channels to extend its content offering to the...
MUMBAI: International express services provider, DHL Express, has launched its 360-degree interactive brand campaign with a TVC that draws parallels between the game of football and...
MUMBAI: Southern India’s Arun Icecreams is all set to step in Mumbai. Arun, the popular ice cream brand from Hatsun Agro Product (HAP), a leading private...
MUMBAI: The Diamond Producers Association, an international alliance of the world’s leading diamond mining companies has launched their integrated marketing campaign ‘Real is rare, real is...
MUMBAI: Mouth freshener brand, Rajnigandha Pearls has rolled out its new TVC with Bollywood actor and its brand ambassador, Priyanka Chopra. The brand showcases acts of...
MUMBAI: Mullen Lintas Bangalore has conceptualised a three-film campaign for QuikrEasy, the services vertical of Quikr. The platform provides a way to find hyper-local services such...
MUMBAI: WATConsult’s latest report shows that mobile ads, though more useful, are less engaging than desktop ads. This is serious considering 75 per cent people use...
MUMBAI: Hindustan Coca-Cola Beverages (HCCB) has announced its plan to become a $2.5 billion FMCG company by 2020. The company’s plan includes manufacturing and selling a...
MUMBAI: Adult incontinence is considered a taboo across India and the topic is brushed under the carpet and ignored like it doesn’t exist. To address the...
MUMBAI: High-tech is changing the way we live. People take advantage of advances in technology but not so much when it comes to our home door...
MUMBAI: Viacom18 has launched a corporate brand film titled ‘Open New Worlds’. Conceptualised by Leo Burnett Orchard, the film commemorates the entertainment conglomerate’s completion of 10...
MUMBAI: Madison Media has been appointed as the agency-on-record for Viacom18 and will now handle the media planning and buying duties for its entire gamut of...
MUMBAI: Coca-Cola India has announced that it intends to make Thums Up the first home-grown brand to hit the $1 billion mark in the next two...
MUMBAI: Opel/Vauxhall, the British automobile company, has bought a new agency on board to handle its media mandate. Starting January next year, MediaCom will be responsible...
MUMBAI: Tata Salt Lite has associated with the sixth edition of Colors Pinkathon in Mumbai. The run encourages women to adopt and promote fitness and health...
MUMBAI: Infinix Mobile from Transsion Holdings has announced a partnership with Mumbai City FC, the Hero ISL team owned by Bollywood actor Ranbir Kapoor. The partnership...
MUMBAI: The internet has come a long way from connecting only mobile phones and laptops to include smart homes, wearable technology, and smart cities. With the...
MUMBAI: Cricketer Virat Kohli has unveiled his own brand One8 – a collection of athleisure wear in collaboration with PUMA, which will provide design, product, retail...
MUMBAI: The famous tangy, sweet Pulse candy is back in news, but this time for another flavour! DS Group has launched a new flavour ‘Pulse Pineapple’,...
MUMBAI: What comes to your mind when you hear “Kuch meetha ho jaaye”? Chocolate? Cadbury? Dairy Milk? Well, that’s what most people in India associate with...
MUMBAI: Ford India has teamed up with Google to launch a first-of-its-kind digital campaign in the automobile space in India for its new Ecosport SUV car....
MUMBAI: The advertising world is a fiercely competitive place with brands waiting to pounce on an opportunity to grab as many eyeballs as they can. If...
MUMBAI: Integrated marketing agency, Brand Street India has won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company. Brand Street...
MUMBAI: Oops! Don’t jump the gun! That must be the lesson that state-owned airline Air India must have learned following the recent slugfest it got involved...
MUMBAI: Online men’s lifestyle brand, MensXP has launched its first ever brand campaign. The multi-media campaign led by TV, print and digital hosts five films for TV...
MUMBAI: The confectionary industry has emerged as one of the largest and well-developed food processing sectors of India. With international companies coming in and a stiff...
MUMBAI: Xiaomi Mobile has brought in Bollywood actress Katrina Kaif as the product endorser for its new Redmi Y series in India. Xiaomi vice president and...
MUMBAI: Nestlé India recently re-launched the much loved Milkybar with more milk, less sugar. The new TVC featuring actor Shilpa Shetty reflects the brand’s ethos that...
MUMBAI: HMD Global, the home of Nokia phones has launched Nokia 2, that will come power packed with two days of battery life. The phone comes...
MUMBAI: Cheetah Mobile, a mobile internet company that provides leading apps for mobile users worldwide and connects users with personalised content on the mobile platform, has...
MUMBAI: Internet of Things (IoT), the technology that connects any digital device to your phone, is one of the hottest buzzwords in the technology industry this...
MUMBAI: Would you have ever given a second thought to ads that promote the hidden qualities of innerwear had it not been for celebrities like Akshay...
BENGALURU: FMCG brands are generally the biggest advertisers on television. However, in week 41 of 2017 (Saturday, 7 October 2017 to Friday, 13 October 2017), just...
MUMBAI: The crown for India’s most attractive brand has yet again gone to a South Korea-based company. Smartphone company Samsung dethroned LG as India’s most preferred...
MUMBAI: While the action on the mat gripped the entire nation, Vivo Pro Kabaddi Season 5 also innovatively engaged with its fans, off the mat. In...
MUMBAI: Connected consumers in India are far more trusting than other countries in the region when it comes to their online activities, according to Kantar TNS’s...
MUMBAI: In order to delight its customer this Diwali, Vodafone India has launched an innovative concept that will run till 19 October across its 52 stores...
MUMBAI: Mohey from the house of Manyavar has signed on Anushka Sharma as their new brand ambassador. The actor will endorse Mohey- an ethnic celebration wear...
MUMBAI: To bring change and uplift the society through the power of sports, India’s luxury car manufacturer Mercedes-Benz, along with Laureus Sport For Good Foundation, has...
MUMBAI: Jet Airways, a full-service international airline, has announced a partnership with T-Series and Ellipsis Entertainment – producers of the forthcoming Hindi film, ‘Tumhari Sulu’, becoming...
MUMBAI: Hyundai Motor India has initiated ‘Experience Hyundai’ campaign across 418 rural locations in India. The campaign aims to generate high engagement with customers during the...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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