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MUMBAI: Publicis Media has won the full digital duties of ZEE5 in India, the newly launched digital entertainment platform from Zee Entertainment Enterprises Limited (ZEEL). The...
MUMBAI: At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the...
MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your...
MUMBAI: Unibic, a renowned name in the cookie industry has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the...
MUMBAI: Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles (DICV) as the agency on record for its BharatBenz brand, known for its range of...
MUMBAI: iCubesWire,a digital marketing solution and concept provider has bagged the digital media mandate for AMB Group, a renowned real estate developer of Delhi NCR. iCubesWire...
MUMBAI: Isobar India has been appointed as the digital partner for LIXIL Water Technology. Headquartered in Tokyo, LIXIL Corporation (LIXIL) operates in the housing and building...
MUMBAI: International major FMCG player Unilever has threatened Facebook and Google that it will withdraw its advertising on the social media platforms if they fail to...
MUMBAI: Hyundai Motor India has launched ‘Swachh Can’, a portable bin for all Hyundai cars under its new CSR pillar for India- ‘Swachh Move’ supporting the...
MUMBAI: Hot Wheels, the uber-popular and much-loved brand from the house of Mattel Toys, is revving up for its Golden Jubilee. Hot Wheels has kicked off...
MUMBAI: In its 25th year of launch in India, Mortein has announced Madhuri Dixit Nene as the face of Mortein Insta range of liquid vaporisers. Dengue...
MUMBAI: Online e-commerce giant Amazon India will soon launch its own line of in-house beauty and personal care products. Amazon India is talking to contract manufacturers...
MUMBAI: Fashion portal Myntra has grown its accessories category by 100 per cent and targets to grow year on year by 200 per cent. Myntra is...
MUMBAI: Havas Media India has bagged the integrated media duties of Muthoot Pappachan Group (MPG), a leading financial services conglomerate along with business ventures in various...
MUMBAI: Dentsu Aegis Network’s digital agency, Isobar India has collaborated with Wrangler to help the brand launch its latest collection, ‘Stretch Plus’ in India. As part...
MUMBAI: Coca-Cola India announced the launch of its largest selling cola brand, Thums Up in South West Asia (SWA) including Bangladesh, Nepal, Bhutan and Sri Lanka...
MUMBAI: Wavemaker, GroupM’s new billion-dollar revenue, media, content, and technology agency created from the merger of Maxus and MEC has retained the media duties for Tata...
MUMBAI: Publicis Communications’ specialised digital agency, Indigo Consulting, has won the digital duties for L’Oreal India’ personal care brand, Garnier India. The agency will look after...
BENGALURU: Indian FMCG giant Hindustan Unilever Ltd (HUL) is one of the biggest advertisers in India. On Indian television, the company releases the highest number of...
MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and...
MUMBAI: The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical...
MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution. As a part...
MUMBAI: In a move to further expand its product categories, Pursuite.com, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture...
MUMBAI: Television viewers and spectators at Sunday’s grand finale of the Vodafone Premiere Badminton League broke into impromptu smiles when they realised they had unexpected company....
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To...
MUMBAI: Furniture startup Pepperfry.com has announced its tie-up with Quikr – the classifieds digital platform, to bolster its furniture exchange program. Launched recently in Delhi, Gurugram,...
MUMBAI: Leo Burnett Orchard, the Leo Group India’s full service creative agency, has made some key senior management changes. The agency has brought on board Manav...
MUMBAI: ScoopWhoop has announced the launch of its in-flight feed to give access to exclusive tailor-made content while flying above 16000 feet. The content publisher is...
MUMBAI: Britannia Marie Gold has launched its new campaign #GoPlaces, wherein homemakers get the opportunity to win a brand new Scooty. Britannia Marie Gold has been...
MUMBAI: Digital agency Dentsu Webchutney has won the digital mandate for two of Aditya Birla Capital’s businesses, namely Aditya Birla Health Insurance and Aditya Birla Sun...
MUMBAI: McDonald’s Happy Meal was best known for the toy that came with the pack. Now, the brand is allowing any meal to be made into...
MUMBAI: Out of home (OOH) agency Posterscope India, from Dentsu Aegis Network, has rolled out a massive OOH campaign to announce the launch of Adidas Predator....
MUMBAI: Chinese mobile manufacturer Xiaomi India has appointed Lowe Lintas Bangalore to handle its creative mandate. The brand entered India in 2014 and in just three...
MUMBAI: Garment giant Raymond recently partnered with design and technology agency HEPTA to launch an Employee Engagement Platform for its annual event Interchange. The purpose of...
MUMBAI: Bollywood actor Salman Khan has joined hands with club Emami as its new ambassador for its category – Himani Best Choice. A new TVC, starring...
MUMBAI: Public relations and social media agency, Crosshairs Communication has bagged two new accounts from the lifestyle sector. The two brands in the kitty are namely,...
MUMBAI: Oyo hotels has launched its analysis report which reveals that tariffs in its hotels across top leisure destinations in India are six per cent lower...
MUMBAI: American brand Mastercard has roped in Indian actor Irrfan Khan as its new brand ambassador. The actor has already put India on the global map...
MUMBAI: Mondelez India has launched its new innovation Cadbury 5Star 3D, a premium offering in the countline segment. Cadbury 5Star 3D comes in a crunchy, chewy,...
MUMBAI: Premier Badminton League (PBL) has assigned its digital mandate to Columbus India, the digital agency from Dentsu Aegis Network. Managed by Sportzlive, it is India’s...
MUMBAI: Following a multi-agency pitch, OMD Mudramax has bagged the media duties of Cipla Health. OMD Mudramax will be partnering with the brands under Cipla Health...
MUMBAI: VIP Industries will be undertaking a multi-media campaign with radio as a lead medium for ‘VIP RJ of Radio Station’. The contest is an intra-station...
MUMBAI: Hitachi Systems Micro Clinic, system integrator and a specialist in managing end-to-end IT infrastructure solutions and services, has announced the launch of an automated service...
MUMBAI: Paisabazaar has announced that assets under management (AUMs) garnered through its mutual funds products crossed Rs 1000 crore mark last month. The organisation says it...
MUMBAI: Menswear fashion brand Blackberrys has assigned its digital mandate to FoxyMoron after a multi-agency pitch. The account will be managed from the agency’s north office....
MUMBAI: The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access...
MUMBAI: Coca-Cola India has announced the launch of ‘Maaza Gold’, a premium mango drink made from the choicest of mangoes. The new variant of Maaza offers...
MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement...
MUMBAI: Cab hailing service Ola has appointed Viraj Chouhan as its chief communications officer. In his new role, Chouhan would be reporting to co-founder and CEO,...
MUMBAI: MullenLowe Mediahub from MullenLowe Group has entered India and will operate as a division of MullenLowe Lintas Group’s omnichannel agency, PointNine Lintas. Lintas Mediahub is...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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