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MUMBAI: In a recent announcement, Hudson Canola Oil has appointed Grapes Digital as its digital agency. The agency will handle the complete digital mandate. The account...
MUMBAI: Veet, the company catering to depilatory products, has launched Veet Nikhaar – a new variant that claims to help bring the goodness of nature to...
MUMBAI: HIT is a well-known household insecticide brand in India. This World Malaria Day, Kala HIT has come up with a quirky stand-up comedy video, featuring...
MUMBAI: Kalyan Jewellers has announced the appointment of Bollywood actor Katrina Kaif as its global brand ambassador. The actor will be the face of Kalyan’s existing...
Mumbai: Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador...
MUMBAI: Caps! They are functional and shield you from the heat on sunny days. But that’s not what caps are all for anymore. They seem to...
BENGALURU: The 2018 edition, or the eighth edition of TRA Research’s (TRA) The Brand Trust Report of the most trusted 1,000 Indian brands was released today...
MUMBAI: The Kolkata Knight Riders (KKR) is a franchise cricket team representing the city of Kolkata (West Bengal) in the Indian Premier League (IPL). The team,...
MUMBAI: Bisleri International recently announced the launch of its new brand Bisleri Fonzo, a mango aerated drink. The launch is supported by an integrated marketing campaign...
MUMBAI: Lifestyle has launched a powerful digital first campaign for its denim-wear brand Forca starring Tiger Shroff. Capturing Shroff in action, performing stellar stunts, the film...
MUMBAI: Health and wellness FMCG brand, Sri Sri Tattva has launched its new brand tagline ‘Shuddhta Ka Naam’ at the country’s most exciting tournament of the...
Mumbai: The sheer simplicity of playing a Vinyl and enjoying the rich, warm sounds that follow make Vinyl music listening experience personal and extraordinary. Recognising that...
MUMBAI: Samsung India has launched a digital campaign showcasing its new Digital Inverter Refrigerators through a heart-warming story of the relationship between a mother and a...
MUMBAI: Gulf Oil Lubricants India Ltd, a Hinduja Group Company, has announced the gulf fan bus as the official vehicle for the fans of Chennai Super...
MUMBAI: If you’ve got any father as a connection on LinkedIn, you may have noticed that they might have changed their display picture in the last...
MUMBAI: Durex, the world’s top sexual wellbeing brand, has announced its entry into the flavoured condoms segment under the flagship of Durex Kohinoor. Continuing with the...
MUMBAI: As the excitement and anticipation surrounding the eleventh season of the Indian Premier League (IPL) builds up, express parcel service provider DTDC has announced its...
MUMBAI: Cab aggregator Ola has acquired end-to-end public transport ticketing and commuting app Ridlr. The acquisition complements Ola’s continued efforts to integrate its mobility platform with...
MUMBAI: The data sciences division of Dentsu Aegis Network (DAN) India has announced the launch of DAN Prism, a unique video planning and insights tool that...
MUMBAI: Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore (RCB), the Bangalore...
MUMBAI: With the recent launch of one of the leading luxury car brands, Mercedes Benz S-Class in India, the brand was looking to spread the news...
MUMBAI: Kansai Nerolac Paints Ltd (KNPL), one of the leading paint companies in India has announced its continued association with the most followed sports extravaganza in...
MUMBAI: Dentsu Webchutney, the digital arm of Dentsu Aegis Network, and KAEdu- an educational consultancy company, have collaborated to introduce the progressive report card: a triumphant...
MUMBAI: HRX – India’s first homegrown active-wear brand has announced an equity partnership with CureFit, a healthcare startup to introduce HRX workouts and HRX athlete meal...
MUMBAI: Health-tech startup Cure.fit, launched by ex-Myntra executives, has tied up with brand PROWL, co-created by Mojostar and Tiger Shroff for an exclusive fitness program that...
MUMBAI: PriyaGold, popular biscuit manufacturer, has roped in Katrina Kaif as the brand ambassador for its latest product SuperStar, which is a chocolate bar. “Katrina is...
MUMBAI: Twitter has officially banned cryptocurrency ads, both initial offerings and sales of virtual currency tokens. Following the announcement, the bitcoin value crashed 8 per cent...
MUMBAI: Chinese handset manufacturer Vivo Mobiles recently ended its contract with Bollywoood actor Ranveer Singh and appointed Aamir Khan as its new India brand ambassador. Interestingly...
MUMBAI: Bajaj V, the bike forged with the invincible metal of INS Vikrant launched the ‘Postcards of Pride’ film under its famous ‘Invincible Indians’ series. Through...
MUMBAI: Handset maker Vivo, has launched Vivo V9, its first flagship smartphone in India with the brand’s new India ambassador Aamir Khan. The phone is designed...
MUMBAI: Mahindra First Choice Services (MFC Services), a chain of multi-brand car service workshops, and part of the $19 billion Mahindra Group, has launched a unique...
MUMBAI: Xiaomi and The Viral Fever (TVF) have announced a strategic partnership for the recently launched Mi LED TV 4, Mi LED TV 4A 3 inches...
MUMBAI: Gulf Oil Lubricants India Limited (GOLIL), a Hinduja Group Company, has signed Indian cricketer Hardik Pandya as its brand ambassador for the company’s new business...
MUMBAI: After ending a two-year contract with Bollywood actor Ranveer Singh, Chinese mobile manufacturer Vivo has found its new brand ambassador in Aamir Khan. The eminent...
MUMBAI: Omnichannel agency PointNine Lintas has announced its foray into marketing techbologe (mar-tech) and launched the beta version of its first product, Probitec Deemed as the...
MUMBAI: Girnar Food and Beverages has joined hands with Ajay Devgn starrer upcoming Bollywood film Raid. Leading film marketing and brand alliance agency, Blue Bang Media...
MUMBAI: Following a successful launch in Perth, Indian ridesharing platform Ola has announced the official launch of its operations in Sydney, and has hired a local...
MUMBAI: Hardships and roadblocks are part and parcel of life. While everyone experiences them on a day-to-day basis, they are often more gruelling for women juggling...
MUMBAI: This International Women’s Day, Levi’s® celebrates the power of women and their determination to inspire change, with the third edition of its successful #IShapeMyWorld campaign....
MUMBAI: Pepperfry, a furniture and home marketplace, has raised Rs 250 crore in a fresh round of funding from State Street Global Advisors, the asset management...
MUMBAI: Indian online sports gaming platform Dream11 has announced cricketer Mahendra Singh Dhoni as its new brand ambassador. The former Indian captain will be the new...
MUMBAI: Publicis Communications has launched its new customer experience centre of excellence in India. Three Publicis Communications agencies – SapientRazorfish, DigitasLBi and Indigo Consulting – have...
MUMBAI: Tyre manufacturer CEAT recently launched its innovative digital campaign that gives expression to its organisational culture. Creating a humorous twist on some of the glaring...
MUMBAI: Over the last few years, there has been a rapid growth in the number of e-commerce stores in the country. Every store offers various discounts,...
MUMBAI: OnePlus continued its growth in the overall Indian premium Android smartphone segment (above $400) by capturing 48 per cent market share in Q4 2017, as...
MUMBAI: Media agency, Flags Communications, has bagged the social media management mandate for Tata Power-DDL (a joint venture between Tata Power and the Government of NCT...
MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a...
MUMBAI: Wavemaker, GroupM’s media, content and technology agency, has partnered with creative powerhouse Ogilvy, to create a first of its kind Effectiveness Lab in India. This...
MUMBAI: Redington, the $6 billion distribution and supply chain giant for international brands in the IT and mobility sectors, has unveiled its new global brand identity...
MUMBAI: Future Group’s aLL – The Plus Size Store has assigned its creative duties to Marching Ants. Salt is the incumbent agency on the account. Confirming...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
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