ITV

Category: Brands

  • MecTURING’s Laseron Q10 cleans smart and shines bright

    MecTURING’s Laseron Q10 cleans smart and shines bright

    MUMBAI: MecTURING, India’s fastest-growing smart home innovation brand, has launched its latest robotic vacuum cleaner, the Laseron Q10, a stylish powerhouse that promises to turn home cleaning into a tech-savvy delight. Designed and built in India, the new device combines intelligence, muscle, and convenience, making spotless floors just a tap or voice command away.

    At the heart of the Q10 lies a 13,500 PA active reverse pressure suction motor, the most powerful in its segment, delivering a deep, thorough clean across every nook and cranny. Its 3-in-1 functionality, vacuuming, sweeping, and mopping, ensures every surface sparkles, while VibraPro technology and MopFlow hydration control handle everything from fine dust to stubborn stains with ease.

    Guided by LiDAR Pro 4 navigation and five-map memory, the Q10 glides through complex home layouts with precision, dodging obstacles and adjusting seamlessly across rooms. The eco-drive technology and a robust 5200 mAh battery power it through up to 3,000 sq. ft. on a single charge, perfect for larger Indian homes.

    “The Laseron Q10 is designed for real Indian households, it’s not just a cleaning device, but an intelligent home companion,” said MecTURING founder Aditya More. “From high suction power to smarter mapping, every feature is built to make cleaning effortless, faster, and more effective.”

    Beyond its brains and brawn, the Q10 also brings peace of mind with anti-collision, anti-falling, anti-tangling, and carpet detection features. It syncs effortlessly with Alexa and Google Assistant, so users can command their clean-up with just their voice or the MecTURING app.

    Priced at an introductory Rs 20,999 (after applying code Happy10, regular price Rs 54,999), the Laseron Q10 comes with a 2-year product warranty and a 10-year suction motor warranty, setting a new benchmark for reliability in its category. From its sleek design to its smart navigation, the Laseron Q10 isn’t just cleaning, it’s redefining what it means to live effortlessly clean.

     

  • HyFun serves up winter warmth with tasty new twists

    HyFun serves up winter warmth with tasty new twists

    MUMBAI: As winter rolls in and the festive season beckons, HyFun Foods is turning up the heat in India’s frozen aisle with an irresistible new range of indulgent snacks. The brand, known for its innovative frozen food offerings, has launched a fresh lineup that promises to bring warmth, flavour, and convenience to homes across the country, just in time for the cosy months ahead.

    From street-style classics to global comfort bites, the new collection is a melting pot of taste and texture designed to suit every palate and occasion. Highlights from the menu include the fiery Mumbai aloo vada with a spicy thecha twist, crispy hash brown mini triangles, crunchy tater tots, cheesy mozzarella stix, and flavour-packed puffets in pizza Italiano and zingy schezwan flavours. Rounding out the range are hearty juicy momos in mix veg and paneer variants, and manchurian balls with gravy mix for those who crave a restaurant-style Chinese fix at home.

    HyFun Foods managing director and group CEO Haresh Karamchandani said, “At HyFun, our focus has always been on creating innovative, high-quality frozen foods that combine taste with convenience. With this winter launch, we’re going beyond potato-based products to offer Indian households a wider variety of frozen snacks that make everyday cooking simpler and more enjoyable.”

    Blending authentic Indian favourites with global inspirations, HyFun’s latest creations aim to make snacking easier and gatherings more flavourful. Whether it’s a festive get-together or a quiet night in, these quick-fix delights promise the perfect mix of comfort, crunch, and creativity, straight from the freezer to the plate.

  • Hyundai drives hope in India’s fight against cancer

    Hyundai drives hope in India’s fight against cancer

    MUMBAI: Turning compassion into action, Hyundai Motor India Foundation (HMIF) is steering India toward a healthier tomorrow through its flagship initiative, Hyundai Hope for Cancer, launched in collaboration with IIT Madras. On National Cancer Awareness Day, HMIF announced significant progress, with over 11,000 screenings, 1,104 cancer tissue samples collected, and the creation of India’s first open-access cancer genome database, the Bharat Cancer Genome Atlas (BCGA).

    Launched in September 2025, the initiative represents a landmark in paediatric cancer research and prevention. The Hyundai Centre for cancer genomics at IIT Madras serves as the nerve centre of this effort, housing India’s first community-based Cancer Tissue Biobank and advancing breakthroughs in personalised oncology.

    “With Hyundai Hope for Cancer, we aim to build a future where every citizen has access to timely and dignified cancer care,” said HMIL AVP and vertical head – corporate affairs, corporate communication & social Puneet Anand. “With a social impact investment of Rs 56 crore, including a dedicated Rs 3 crore cancer care fund, Hyundai is driving equitable access to early detection, treatment, and research, already touching over 11,000 lives.”

    So far, 109 screening camps have been held across Tamil Nadu, reaching 11,095 individuals and identifying 448 positive cases referred for advanced care. The initiative also conducted HPV vaccinations for 525 girls in partnership with Karkinos Healthcare and CRRT, and completed whole genome sequencing for 528 paediatric leukaemia cases.

    Beyond research, Hyundai’s mission is hands-on, a mobile cancer screening vehicle has already covered 17 districts in Tamil Nadu, with expansion to Maharashtra and Haryana planned next year. Over the next four years, the initiative aims to conduct 225 plus awareness and screening camps, reaching 1.27 lakh individuals and vaccinating 5,000 plus girls against HPV.

    By combining technology, science, and empathy, Hyundai isn’t just driving cars, it’s driving hope, one life at a time.

     

  • Jonty Rhodes dives into startup TV arena

    Jonty Rhodes dives into startup TV arena

    MUMBAI: From diving for catches to diving into deals, Jonty Rhodes is set to make a different kind of pitch, this time, on Indian television. The legendary South African cricketer and global sports icon will appear on Ideabaaz, India’s first media-integrated startup reality show, airing November 8 at 6:30 pm and 11 pm on Zee TV and Zee5.

    In a never-before-seen avatar, Rhodes joins UpUrFit co-founders Munish Vig and Vikram Gunjal to pitch their sports wellness brand to the Titans, Ideabaaz’s panel of investors. The show, conceptualised by Jeet Wagh and Sagoon Wagh, is designed to democratise startup funding by bringing entrepreneurs from across India, especially from tier II and III cities, face-to-face with investors, all within a high-energy television format.

    UpUrFit, co-founded in 2023, is fast carving out its space in India’s USD 40 billion sports wellness market. With a focus on performance, recovery, and hygiene products made from clean, effective ingredients, the brand is backed by Rhodes himself. Currently, it is raising a USD 0.5 million funding round, already 50 per cent subscribed, with participation from the IIM Calcutta syndicate and other major investors. As of October, the brand boasts an ARR of Rs 40 million and a 50 per cent QoQ growth rate.

    Sharing his excitement, Rhodes said, “Pitching on Ideabaaz was a whole new ballgame for me. Usually, I’m diving for catches, not catching investors’ attention. It was exciting to share UpUrFit’s vision on a platform that celebrates innovation and passion. As an athlete and entrepreneur, I’ve always believed in fitness that’s real and relatable, and that’s exactly what UpUrFit stands for.”

    Of course, the ever-energetic Rhodes couldn’t resist adding a bit of his signature flair, showing off some fielding magic on set, much to the delight of the Titans and the audience. The episode promises a blend of business, banter, and boundless energy, as Jonty and the UpUrFit team bring the spirit of sport to the startup arena.

     

  • Vanity Group goes green with Pack4Good pledge

    Vanity Group goes green with Pack4Good pledge

    MUMBAI: Talk about putting the planet on the guest list! Vanity Group, the global luxury hotel amenities brand, has checked into a new kind of partnership, one that swaps glitz for green. The company has joined Canopy’s Pack4Good initiative, committing to eliminate paper sourced from Ancient and Endangered Forests and champion forest-free, circular packaging.

    The move marks another milestone in Vanity Group’s ongoing effort to redefine what luxury means in the modern age: elegant, ethical, and eco-conscious. From sleek amenity kits to hotel gift boxes, paper packaging plays a starring role in hospitality’s environmental footprint. By making the switch, the brand aims to help protect biodiversity hotspots while aligning with global sustainability standards.

    “As a leader in luxury hotel cosmetics, we believe that true beauty protects both people and the planet,” said Vanity Group global head of quality, regulatory and ESG Belinda Shu. “Partnering with Canopy allows us to take tangible steps towards responsible sourcing and forest protection, one guest experience at a time.”

    Through Pack4Good, Vanity Group joins a prestigious circle of more than 470 companies, including fashion icons, publishers, and personal care brands, all working to replace tree-based paper packaging with low-impact materials. These include recycled fibres and innovative “Next Generation” options like wheat straw, flax, and agricultural waste.

    Canopy founder and executive director Nicole Rycroft, praised the collaboration, saying, “Vanity Group is setting a new bar for modern luxury, one that’s stylish, sustainable, and planet-aligned.”

    Supplying premium products to over 10,000 hotels worldwide, Vanity Group is already known for its partnerships with Jo Loves, Hermès, Kevin Murphy, and Molton Brown, alongside its own brands such as Appelles, Biology, and Urban Skincare Co. Now, with this green pledge, the brand adds forest protection to its portfolio of sophistication. Because when it comes to luxury, Vanity Group is proving that conscious is the new chic.
     

  • Sangram Singh flexes for Inlife’s Magnesium move

    Sangram Singh flexes for Inlife’s Magnesium move

    MUMBAI: Strength meets science as Inlife Healthcare ropes in champion wrestler and motivational powerhouse Sangram Singh to spearhead its Magnesium Range. The partnership promises to pack a punch in India’s wellness space, promoting magnesium as the unsung hero of holistic health.

    Known for his discipline and resilience both inside and outside the ring, Sangram is now taking his fight beyond the mat, this time, against poor nutrition and fatigue. Inlife Healthcare, a trusted name in nutraceuticals for over five decades, believes his journey mirrors its own mantra of balance, strength, and mindful living.

    “We’re honoured to welcome Sangram to the Inlife family,” said Inlife Healthcare founder mentor and strategic director Sandeep Gupta. “His authenticity and perseverance reflect our ethos. This isn’t just an endorsement, it’s an invitation for everyone to view health as a lifelong pursuit.”

    Echoing the sentiment, co-founder Prateek Agarwal added, “Our Magnesium range is built on the belief that wellness is a necessity, not a luxury. Sangram’s charisma will help us drive home the message of preventive care and everyday vitality.”

    For Sangram, the partnership is personal. “Magnesium is vital for strength, recovery, and energy, values that define my fitness journey,” he shared. “Together, we aim to empower people to nourish both body and mind.”

    Inlife’s Magnesium Glycinate and Chelated Magnesium Glycinate Forte tablets are designed to aid muscle recovery, energy metabolism, restful sleep, and mental calm. Crafted for athletes, professionals, homemakers, and health enthusiasts alike, the range aims to fit seamlessly into modern lifestyles.

    With its enduring philosophy, ‘Live Healthy, Live Better’. Inlife Healthcare continues to merge science and trust to make wellness accessible, one supplement at a time.
     

  • Senco strikes gold with record Rs 1,700 Cr festive sales

    Senco strikes gold with record Rs 1,700 Cr festive sales

    MUMBAI: Talk about glittering results! Senco Gold & Diamonds has struck festive fortune, clocking record-breaking sales of over Rs 1,700 crore in October, the highest in its 85-year history. The sparkle came courtesy of Diwali and Dhanteras, as buyers flocked to stores undeterred by sky-high gold prices.

    The jewellery giant reported a 56 per cent year-on-year jump in sales, with gold value surging 60 per cent and diamonds glittering 32 per cent higher compared to last October. Even as gold touched a record Rs 132,294 per 10 grams on October 31, Senco managed to grow both in volume and value, with a 4 per cent uptick in gold volume, 5 per cent in diamonds, and 8 per cent in silver.

    New design launches, buoyant consumer sentiment, and irresistible festive offers kept cash registers ringing across Senco’s 185 stores in India and online platforms.

    “These record numbers reflect a very positive customer sentiment,” said Senco Gold & Diamonds managing director and CEO Suvankar Sen. “We are geared up to meet the strong demand through the upcoming wedding season and beyond. Our focus remains on new design innovation, operational efficiency, and enhanced returns for our stakeholders.”

    The company also expanded its footprint in October with new showrooms in Etawah, Bikaner, and Dehradun, while maintaining steady growth momentum with a 25 per cent year-on-year retail value increase across Q1, Q2, and October.

    With 185 showrooms in India, two in Dubai, and eight Sennes lifestyle stores, Senco’s festive sparkle shows no sign of dimming. Even as gold prices reach dizzying heights, it’s clear that for Indian shoppers, love for gold never loses its shine.

  • Fyers makes its winning move with American Gambits

    Fyers makes its winning move with American Gambits

    MUMBAI: Check, mate, and market ready! Fyers, India’s tech-driven brokerage and investment platform, has announced a strategic move of its own, becoming the title sponsor of the American Gambits, one of the most dynamic franchises in the Global Chess League.

    The three-year partnership brings together two worlds that thrive on foresight, discipline, and data-driven precision. The announcement, held in Bengaluru, also marked the unveiling of the team’s official jersey, in the presence of American Gambits co-owner Prachura PP; Fyers co-founder and CEO Tejas Khoday; and Fyers SVP and marketing head Lucky Saini.

    “Fyers embodies the same spirit that drives the American Gambits: strategic thinking, precision, and bold decision-making under pressure,” said Prachura PP. “This partnership is not just about sponsorship, but about shaping chess into a modern, data-driven, aspirational sport.”

    A chess enthusiast himself, Tejas Khoday drew parallels between the game and investing. “Every move in chess mirrors the mindset needed in trading, thinking ahead, assessing risk, and staying calm under pressure. This partnership celebrates that shared discipline and strategic intelligence,” he said.

    Adding to that, Lucky Saini noted, “Both chess and investing reward focus, timing, and calculated risk-taking. Through this partnership, we aim to inspire people to think strategically, both on the board and in the markets.”

    Team co-owner and cricketer R Ashwin welcomed Fyers to the Gambits family, calling the association “a step toward building a robust and inspiring ecosystem for the sport.”

    The Global Chess League returns for its third season in Mumbai from 13 to 24 December 2025, and with Fyers joining the Gambits, the game is about to get even more strategic, both on and off the board.

     

  • Plush makes comfort a right, not a risk

    Plush makes comfort a right, not a risk

    MUMBAI: Now that’s a policy women can really get behind. Plush, the Chennai-based feminine hygiene brand, has launched India’s first-ever “Period Insurance,” a bold promise to make rash-free comfort a guarantee, not a gamble.

    Part of its spirited new campaign “Adjust Mat Karo, Plush Use Karo,” the initiative challenges the idea that discomfort is just part of the monthly routine. With every pack of Plush products, users now get “Period Insurance,” meaning first-time buyers can claim a refund if they experience rashes, irritation, or discomfort.

    “Periods already come with enough challenges. Women shouldn’t have to worry about their products adding to them,” said Plush co-founder Ketan Munoth. “With Period Insurance, we’re giving women the confidence to try Plush without hesitation. It’s about reassurance, trust, and comfort.”

    The process is refreshingly simple, every Plush pack includes a coverage card, and users can claim a refund by emailing care@plushforher.com if their first experience isn’t irritation-free.

    Plush’s campaign goes beyond a clever concept, it’s a cultural statement. By telling women to stop “adjusting” and start expecting comfort, the brand is aiming to normalise conversations around period care that prioritise well-being over endurance.

    To spread the message, Plush is amplifying the initiative through real user stories, on ground activations, and influencer collaborations, turning everyday experiences into authentic testimonials of comfort.

    With Period Insurance, Plush isn’t just selling pads, it’s underwriting confidence, one cycle at a time.
     

  • Trading gets a turbocharge with Sahi’s power move

    Trading gets a turbocharge with Sahi’s power move

    MUMBAI: Out with the old, in with the bold. Sahi is hitting refresh on India’s trading scene. The new-age broker has rolled out a high-octane digital video campaign, aptly titled “Aa gaya High Performance ka Zamaana,” calling on traders to dump laggy apps and step into a faster, sharper trading future.

    The campaign’s cinematic film captures that satisfying moment of hitting delete on cluttered setups and welcoming sleek, performance-driven tools. It’s a post-festive clean-up with a financial twist, mirroring the spirit of renewal, only this time, the clutter being cleared is digital.

    At the core of this push is Sahi Charts, the platform’s in-house, pro-grade tool that gives traders real-time insights, lightning-fast execution, and a clean, intuitive interface that helps them make smarter decisions, faster. The brand’s promise? To give traders clarity, confidence, and a competitive edge.

    And the numbers are backing it up. In just ten months, Sahi has clocked over 800,000 app downloads, with active traders growing 50 per cent month on month. Nearly one in five users has already executed more than 500 trades, while over half have crossed the 100-trade mark. All this while offering brokerage fees as low as Rs 10 per order, thanks to its AI-driven operations and lean business model.

    “Too many traders still rely on outdated tools that slow them down when it matters most,” said Sahi CEO Dale Vaz. “This campaign is our call to action, to empower traders with the speed and intelligence they need to compete today.”

    Head of brand Reedhi Mukherjee added, “The tools you use define your performance. With this campaign, we wanted to remind traders that it’s time to let go of what holds them back and embrace technology built for high performance.”

    With its slick visuals and sharp message, Sahi’s new campaign doesn’t just sell a product, it signals a mindset shift. For India’s trading community, the era of high performance isn’t coming. It’s already here.