ITV

Category: Marketing

  • HoABL soars high with dazzling Nagpur sebut

    HoABL soars high with dazzling Nagpur sebut

    MUMBAI: The House of Abhinandan Lodha (HoABL), India’s largest branded plotted land developer, announced its grand arrival in Nagpur with a show-stopping aerial display over the city’s iconic Futala Lake.

    On 4 November 2025, three paramotor pilots painted the skies with massive banners, heralding HoABL’s foray into the Orange City and teasing its upcoming project, Nagpur Marina. Inspired by waterfront living, the development promises over 40 world-class amenities designed to bring together leisure, wellness, and celebration, a first-of-its-kind lifestyle for Nagpur.

    “Nagpur is fast becoming a powerhouse in Maharashtra’s growth story,” said HoABL CEO Samujjwal Ghosh. “Our entry here marks not just a new project, but a new chapter in how land is experienced, as a legacy built on trust, transparency and enduring value.”

    With its central location and growing connectivity through the Samruddhi Mahamarg and Smart City initiatives, Nagpur’s rise as a hub for premium living perfectly mirrors HoABL’s philosophy of creating spaces that breathe and evolve.

    Adding to the creative flair, chief marketing officer Saurabh Jain said the lake display reflected HoABL’s approach to “turn land into lifestyle” through immersive brand experiences.

    As the skies over Futala shimmered with banners and buzz, HoABL’s message was crystal clear, Nagpur’s real estate story just took flight.

  • SIDBI, MonetaGo team up to secure MSME lending

    SIDBI, MonetaGo team up to secure MSME lending

    MUMBAI: When it comes to lending, trust is the best collateral. In a major move to fortify India’s MSME financing ecosystem, SIDBI (Small Industries Development Bank of India) has teamed up with MonetaGo to roll out a cutting-edge fraud prevention and digital infrastructure solution.

    The partnership aims to make credit safer and smarter for India’s small businesses, ensuring they get the funds they deserve without the risk of duplicate or fraudulent financing. This marks the first time a development financial institution has adopted MonetaGo’s technology, setting a new benchmark for secure and transparent MSME lending.

    SIDBI chief general manager Y. M. Kumari said the collaboration would strengthen trust in MSME credit systems, especially in initiatives like GST-Sahay invoice-based financing. “By adding transparency and resilience, we aim to boost confidence in the lending ecosystem and help unlock the sector’s full potential,” she noted.

    SIDBI deputy managing director Sudatta Mandal highlighted that de-risking credit flows is key to expanding MSME access and competitiveness.

    For MonetaGo, the partnership is another milestone in its mission to secure digital finance. “SIDBI’s adoption of our Secure Financing system is a turning point for fraud prevention in MSME lending,” said MonetaGo India managing director Kalyan Basu.

    Since 2018, MonetaGo’s technology has underpinned India’s digital trade finance framework. Backed by the Reserve Bank of India, it has already helped MSME financing grow by over 216 per cent since 2023, proving that when finance gets smarter, small businesses grow stronger.

  • HDFC MF boards the Jagriti Yatra for Bharat’s future

    HDFC MF boards the Jagriti Yatra for Bharat’s future

    MUMBAI: The 18th edition of Jagriti Yatra, India’s iconic journey of enterprise and inspiration, set off from Mumbai on 7 November, powered this year by HDFC Mutual Fund through its investor education and awareness initiative.

    The 15-day, 8,000-kilometre expedition brings together 500 spirited “Yatris” from across India and beyond, chosen from over 68,000 applicants. Their shared destination, an Atmanirbhar Bharat built through ideas, innovation and enterprise.

    Speaking at the flag-off in Mumbai’s Bal Gandharva Rang Mandir, HDFC Asset Management Company MD and CEO Navneet Munot, connected India’s entrepreneurial pulse with the nation’s long-term vision of Viksit Bharat 2047. He said empowerment begins with awareness of one’s potential and financial choices. Through its education initiatives, HDFC Mutual Fund aims to help young Indians make informed investment decisions and take confident steps toward financial independence.

    Jagriti Yatra founder and MP Shashank Mani reminded participants that the movement’s spirit lies in responsibility and resilience, while CEO Ashutosh Kumar called it a “living classroom” for self-reliance born from local innovation.

    The evening featured a stirring keynote by Mann Deshi foundation founder  Chetna Gala Sinha, who urged the Yatris to channel resilience into enterprise. Performances by ANKH Ensemble and Folk Masti added rhythm to reflection, celebrating India’s creative energy and unity in diversity.

    Over the years, Jagriti Yatra has become one of the world’s largest entrepreneurial journeys on wheels, touching more than 8,000 participants. This year’s train, aptly dubbed the Jagriti Express, will travel across Ahmedabad, Kochi, Hubli and beyond, with mentors such as Ashwin Naik, Sameer K. Mody, and Vishal Dhale guiding the travellers.

    As the train leaves Mumbai, it carries more than people, it carries purpose. Each Yatri, and each partner like HDFC Mutual Fund, is helping steer India toward a future powered by awareness, enterprise and self-belief.
     

  • Return-to-Invoice, Engine Protect, RSA: The Add-on Stack Smart Drivers Use for Peace of Mind

    Return-to-Invoice, Engine Protect, RSA: The Add-on Stack Smart Drivers Use for Peace of Mind

    Car ownership brings independence, comfort, and, quite often, a sense of pride. Yet, behind the wheel lies a world full of unpredictability. One unexpected flood, a minor accident, or even a random breakdown can turn that pride into stress.

    In recent years, many Indian motorists have begun exploring car insurance online to look beyond basic cover, finding smarter ways to protect both their cars and wallets.

    This article highlights advanced car insurance features that enhance protection, reduce risks, and ensure a safer, worry-free driving experience.

    Return to Invoice Add-on

    A return to invoice add-on works like a safety net when misfortune strikes. If a car is stolen or declared a total loss, the insurer usually pays only the depreciated market value. This add-on changes that.

    It bridges the difference between the insured declared value and the actual invoice price you paid, often including taxes and registration costs. Many owners of new cars find this addition worthwhile because depreciation bites hardest during the first few years of ownership.

    Engine Protect

    The engine protect cover focuses on a part that’s both vital and expensive. Indian cities often see heavy rain and waterlogging; when water seeps into the engine, repairs can run into thousands. A standard policy won’t always help, but this add-on covers such damage.

    Anyone browsing car insurance online soon realises that this feature is particularly handy for urban and coastal drivers who deal with unpredictable weather or poor drainage conditions.

    Roadside Assistance Cover (RSA)

    A roadside assistance cover is that quiet assurance every driver appreciates. Picture being stuck on a highway late at night with a punctured tyre or a dead battery-help arriving through a quick call makes all the difference.

    This cover offers towing, jump-starts, or even basic repairs where you are. For families, solo drivers, or anyone clocking long distances, RSA is less of an extra and more of a necessity.

    Why Smart Drivers Choose these Add-ons

    Each add-on answers a specific need, and together they provide holistic protection.

    ●    Return to invoice add-on protects against the financial pinch of depreciation.
    ●    Engine protect saves you from hefty repair bills for mechanical or water damage.
    ●    Roadside assistance cover keeps your journeys from turning into roadside waits.

    These layers of cover don’t just add convenience; they provide peace of mind when circumstances turn unpredictable.

    The Role of Comprehensive and Third-Party Insurance

    Every vehicle owner in India must hold third-party insurance, a legal necessity that covers damages to others. But third party insurance doesn’t cover your own vehicle’s damage or loss.

    That’s why most drivers prefer a comprehensive policy. It includes third-party liability and opens the door to valuable add-ons like engine protect and return to invoice add-on.

    When you explore car insurance online, comparing these policy types helps you see how the right combination can give broader and more practical protection.

    Balancing Cost With Value

    There’s always a question: are add-ons worth the extra premium? Usually, yes, if you choose wisely. Small increases in cost can prevent large expenses later.

    Another good move is fitting certified anti-theft devices, which can qualify your car for an anti-theft discount car insurance benefit. This not only improves security but slightly reduces premiums, too.

    Buying car insurance online allows you to compare quotes easily, see what’s included, and choose a plan that offers value instead of just the lowest price tag.

    Key Factors Before Selecting Add-ons

    When selecting additional covers, a few aspects deserve attention:

    ●    Vehicle’s Age: The return to invoice suits newer cars best.
    ●    Driving Conditions: In flood-prone or traffic-heavy regions, engine protection can be vital.
    ●    Usage Habits: Long-distance or late-night drivers often rely on roadside assistance coverage.
    ●    Insurer’s Reach: A strong service network ensures quick help when you need it most.

    A thoughtful mix of these considerations helps shape a plan that’s realistic and relevant to how you drive every day.

    Anti-Theft and Preventive Measures

    Car theft is still a worry in many cities. Taking precautions not only improves security but can bring financial benefits too. Installing approved anti-theft systems may earn an anti-theft discount car insurance.

    It’s a simple step that enhances safety and saves money, proving that prevention and smart planning can go hand in hand.

    The Convenience of Car Insurance

    One major advantage today is accessibility. With digital platforms, comparing car insurance online is quick, transparent, and free from middlemen.

    Drivers can check the cost of add-ons like engine protect, roadside assistance cover, or return to invoice add-on and understand how each fits their daily routine. It’s this clarity that helps people build protection based on genuine needs rather than assumptions.

    Conclusion

    A car might represent comfort and freedom, but it’s also a valuable asset that deserves solid protection. Add-ons such as the return to invoice, engine protect, and roadside assistance cover make that protection stronger and more meaningful.

    Whether your policy includes just third-party insurance or full comprehensive cover, comparing car insurance online helps find the mix that offers reliability and calm in equal measure.

    At the end of the day, peace of mind is priceless-and for most drivers, these smart add-ons are the surest route to getting it.

  • All aboard the big win as Abhibus rolls out its Grand Winter Bus Sale

    All aboard the big win as Abhibus rolls out its Grand Winter Bus Sale

    MUMBAI: Pack your bags and your luck because AbhiBus just turned routine travel into a road trip to riches. The ixigo-owned online bus platform has flagged off The Grand Winter Bus Sale, its biggest travel bonanza of the year, giving passengers not just discounts but the chance to drive away with a Mahindra Scorpio, iPhones, PlayStations, and even gold coins.

    The nationwide sale, live from 3 November to 31 December 2025, promises up to 50 per cent off on bus tickets and a steady stream of daily, weekly, and monthly prizes. Whether you’re booking a quick weekend getaway or a cross-country ride, each ticket comes with the potential to turn your journey into a jackpot.

    The Grand Winter Bus Sale is AbhiBus’s way of turning India’s favourite travel mode into a festival on wheels. Travellers can claim discounts by using promo code Grandsale, while the code Grandwin unlocks the shot at prizes including:

    . 1 Mahindra Scorpio as the grand prize

    . 1 iPhone 17 Pro every month

    .  1 PlayStation 5 and gold coins every week

    . ixigo flight and hotel vouchers worth Rs 5,000 every day

    That’s not all. Every booking guarantees travel perks like 15 per cent off hotels and flights on Ixigo, Zomato Gold access, Lenskart memberships, and more ensuring that even if you don’t win the car, your next trip will still feel first class.

    “With the Grand Winter Bus Sale, we wanted to make travel irresistible,” said Abhibus COO Rohit Sharma. “Customers can save big and win bigger. It’s not just about discounts, it’s about joy, excitement, and rewards for every traveller. This is our way of thanking millions who’ve trusted us for safe, comfortable journeys all year long.”

    Since its founding, Abhibus has grown into one of India’s most trusted names in intercity travel, connecting millions of passengers across thousands of routes. Its integration with ixigo has further strengthened its technology stack, enabling seamless booking, real-time tracking, and affordability at scale.

    In an industry where discounts are routine, Abhibus is betting on delight. The Grand Winter Bus Sale is less about slashing fares and more about sparking smiles. For two months, every ticket booked on the Abhibus app or website doubles as a chance to win something bigger be it a dream gadget or an entire car.

    And with India’s festive spirit spilling into the new year, AbhiBus’s timing couldn’t be better. For once, missing a flight might just be the best thing that happens to you because the real action’s happening on the road.

    So, fasten your seatbelts and keep your fingers crossed. With The Grand Winter Bus Sale, the next stop might just be a win.
     

  • Cumulus sees big win with ‘Undekha Eye Test’ at London International Awards

    Cumulus sees big win with ‘Undekha Eye Test’ at London International Awards

    MUMBAI: In a win that’s hard to miss, Cumulus, the integrated communications consultancy from Gurugram, has been crowned Best Regional PR Agency of the Year – Asia at the London International Awards (LIA) 2025 for its eye-opening campaign, The Undekha Eye Test.

    The recognition cements Cumulus’s position as one of Asia’s most creative and purpose-driven PR agencies, one that doesn’t just tell stories but makes people stop, stare and see.

    Founded on the belief that communication can create real change, Cumulus has built an enviable track record since its Cannes Lions Gold win in 2019, consistently picking up trophies at global platforms including CLIO, Spikes Asia, SABRE, and now LIA 2025. But this year’s accolade stands apart because it’s not just about creativity, it’s about vision, quite literally.

    The winning campaign, created in collaboration with Eyebetes Foundation and Godrej Creative Labs, took place during the Maha Kumbh Mela, the world’s largest spiritual congregation. With over 150 million Indians at risk of vision loss from Diabetic Retinopathy, the initiative reimagined one of India’s most sacred gatherings as a giant, living canvas for sight-saving awareness.

    At its centre were the Naga Sadhus, the ascetics who became unlikely ambassadors of eye health. In a stroke of cultural and creative brilliance, these sadhus had eye test charts inscribed on their backs, transforming every curious gaze into an opportunity for awareness. Devotees who looked on were invited to take free on-site eye tests, turning faith into an act of public health intervention, one glance at a time.

    The campaign was as unconventional as it was impactful: spiritual symbolism met medical science, and storytelling became a literal vision check.

    “The Undekha Eye Test was more than a campaign; it was a call to see what’s often unseen,” said Cumulus founder partner Sumita Kaul, reacting to the win. “This recognition reaffirms our belief that purpose-driven communication has the power to create lasting change. We’re immensely proud to have turned awareness into action on such a powerful scale.”

    Cumulus CEO Reena Sharma added, “Being named Best Regional PR Agency of the Year – Asia at LIA is both an honour and a motivation. It celebrates our team’s relentless creativity and cultural insight proof that meaningful ideas can cross borders and touch hearts.”

    Established in 1986, the London International Awards remains one of the most respected global benchmarks for creative excellence across advertising, design, digital media, production, and craft. With onsite judging by top international creatives, LIA has become a platform where originality and impact define global storytelling.

    For Cumulus, this recognition is more than a trophy, it’s a validation of India’s rising voice in world communications. Over the years, the agency has redefined what “Indian PR” means on the global stage moving from press releases to purpose, from campaigns to cultural conversations.

    With its win for The Undekha Eye Test, Cumulus has shown that sometimes, the most powerful communication isn’t just about what you say, it’s about what you help the world to see.

    And this time, the world clearly took notice.

  • MecTURING’s Laseron Q10 cleans smart and shines bright

    MecTURING’s Laseron Q10 cleans smart and shines bright

    MUMBAI: MecTURING, India’s fastest-growing smart home innovation brand, has launched its latest robotic vacuum cleaner, the Laseron Q10, a stylish powerhouse that promises to turn home cleaning into a tech-savvy delight. Designed and built in India, the new device combines intelligence, muscle, and convenience, making spotless floors just a tap or voice command away.

    At the heart of the Q10 lies a 13,500 PA active reverse pressure suction motor, the most powerful in its segment, delivering a deep, thorough clean across every nook and cranny. Its 3-in-1 functionality, vacuuming, sweeping, and mopping, ensures every surface sparkles, while VibraPro technology and MopFlow hydration control handle everything from fine dust to stubborn stains with ease.

    Guided by LiDAR Pro 4 navigation and five-map memory, the Q10 glides through complex home layouts with precision, dodging obstacles and adjusting seamlessly across rooms. The eco-drive technology and a robust 5200 mAh battery power it through up to 3,000 sq. ft. on a single charge, perfect for larger Indian homes.

    “The Laseron Q10 is designed for real Indian households, it’s not just a cleaning device, but an intelligent home companion,” said MecTURING founder Aditya More. “From high suction power to smarter mapping, every feature is built to make cleaning effortless, faster, and more effective.”

    Beyond its brains and brawn, the Q10 also brings peace of mind with anti-collision, anti-falling, anti-tangling, and carpet detection features. It syncs effortlessly with Alexa and Google Assistant, so users can command their clean-up with just their voice or the MecTURING app.

    Priced at an introductory Rs 20,999 (after applying code Happy10, regular price Rs 54,999), the Laseron Q10 comes with a 2-year product warranty and a 10-year suction motor warranty, setting a new benchmark for reliability in its category. From its sleek design to its smart navigation, the Laseron Q10 isn’t just cleaning, it’s redefining what it means to live effortlessly clean.

     

  • HyFun serves up winter warmth with tasty new twists

    HyFun serves up winter warmth with tasty new twists

    MUMBAI: As winter rolls in and the festive season beckons, HyFun Foods is turning up the heat in India’s frozen aisle with an irresistible new range of indulgent snacks. The brand, known for its innovative frozen food offerings, has launched a fresh lineup that promises to bring warmth, flavour, and convenience to homes across the country, just in time for the cosy months ahead.

    From street-style classics to global comfort bites, the new collection is a melting pot of taste and texture designed to suit every palate and occasion. Highlights from the menu include the fiery Mumbai aloo vada with a spicy thecha twist, crispy hash brown mini triangles, crunchy tater tots, cheesy mozzarella stix, and flavour-packed puffets in pizza Italiano and zingy schezwan flavours. Rounding out the range are hearty juicy momos in mix veg and paneer variants, and manchurian balls with gravy mix for those who crave a restaurant-style Chinese fix at home.

    HyFun Foods managing director and group CEO Haresh Karamchandani said, “At HyFun, our focus has always been on creating innovative, high-quality frozen foods that combine taste with convenience. With this winter launch, we’re going beyond potato-based products to offer Indian households a wider variety of frozen snacks that make everyday cooking simpler and more enjoyable.”

    Blending authentic Indian favourites with global inspirations, HyFun’s latest creations aim to make snacking easier and gatherings more flavourful. Whether it’s a festive get-together or a quiet night in, these quick-fix delights promise the perfect mix of comfort, crunch, and creativity, straight from the freezer to the plate.

  • Hyundai drives hope in India’s fight against cancer

    Hyundai drives hope in India’s fight against cancer

    MUMBAI: Turning compassion into action, Hyundai Motor India Foundation (HMIF) is steering India toward a healthier tomorrow through its flagship initiative, Hyundai Hope for Cancer, launched in collaboration with IIT Madras. On National Cancer Awareness Day, HMIF announced significant progress, with over 11,000 screenings, 1,104 cancer tissue samples collected, and the creation of India’s first open-access cancer genome database, the Bharat Cancer Genome Atlas (BCGA).

    Launched in September 2025, the initiative represents a landmark in paediatric cancer research and prevention. The Hyundai Centre for cancer genomics at IIT Madras serves as the nerve centre of this effort, housing India’s first community-based Cancer Tissue Biobank and advancing breakthroughs in personalised oncology.

    “With Hyundai Hope for Cancer, we aim to build a future where every citizen has access to timely and dignified cancer care,” said HMIL AVP and vertical head – corporate affairs, corporate communication & social Puneet Anand. “With a social impact investment of Rs 56 crore, including a dedicated Rs 3 crore cancer care fund, Hyundai is driving equitable access to early detection, treatment, and research, already touching over 11,000 lives.”

    So far, 109 screening camps have been held across Tamil Nadu, reaching 11,095 individuals and identifying 448 positive cases referred for advanced care. The initiative also conducted HPV vaccinations for 525 girls in partnership with Karkinos Healthcare and CRRT, and completed whole genome sequencing for 528 paediatric leukaemia cases.

    Beyond research, Hyundai’s mission is hands-on, a mobile cancer screening vehicle has already covered 17 districts in Tamil Nadu, with expansion to Maharashtra and Haryana planned next year. Over the next four years, the initiative aims to conduct 225 plus awareness and screening camps, reaching 1.27 lakh individuals and vaccinating 5,000 plus girls against HPV.

    By combining technology, science, and empathy, Hyundai isn’t just driving cars, it’s driving hope, one life at a time.

     

  • Jonty Rhodes dives into startup TV arena

    Jonty Rhodes dives into startup TV arena

    MUMBAI: From diving for catches to diving into deals, Jonty Rhodes is set to make a different kind of pitch, this time, on Indian television. The legendary South African cricketer and global sports icon will appear on Ideabaaz, India’s first media-integrated startup reality show, airing November 8 at 6:30 pm and 11 pm on Zee TV and Zee5.

    In a never-before-seen avatar, Rhodes joins UpUrFit co-founders Munish Vig and Vikram Gunjal to pitch their sports wellness brand to the Titans, Ideabaaz’s panel of investors. The show, conceptualised by Jeet Wagh and Sagoon Wagh, is designed to democratise startup funding by bringing entrepreneurs from across India, especially from tier II and III cities, face-to-face with investors, all within a high-energy television format.

    UpUrFit, co-founded in 2023, is fast carving out its space in India’s USD 40 billion sports wellness market. With a focus on performance, recovery, and hygiene products made from clean, effective ingredients, the brand is backed by Rhodes himself. Currently, it is raising a USD 0.5 million funding round, already 50 per cent subscribed, with participation from the IIM Calcutta syndicate and other major investors. As of October, the brand boasts an ARR of Rs 40 million and a 50 per cent QoQ growth rate.

    Sharing his excitement, Rhodes said, “Pitching on Ideabaaz was a whole new ballgame for me. Usually, I’m diving for catches, not catching investors’ attention. It was exciting to share UpUrFit’s vision on a platform that celebrates innovation and passion. As an athlete and entrepreneur, I’ve always believed in fitness that’s real and relatable, and that’s exactly what UpUrFit stands for.”

    Of course, the ever-energetic Rhodes couldn’t resist adding a bit of his signature flair, showing off some fielding magic on set, much to the delight of the Titans and the audience. The episode promises a blend of business, banter, and boundless energy, as Jonty and the UpUrFit team bring the spirit of sport to the startup arena.