ITV

Category: Digital

  • MMTC-PAMP names Amul Saha as chief digital officer

    MMTC-PAMP names Amul Saha as chief digital officer

    Mumbai: Indian gold & silver refinery accredited by the London Bullion Market Association (LBMA), MMTC-PAMP announced the appointment of Amul Kumar Saha as its chief digital officer. In his new role, Saha will create and drive strategy to scale up presence and achieve market leadership in the fast-growing consumer space. This would include building new business and revenue streams and presence in strategic and high growth spaces like eCommerce, digital gold, buyback and other related business lines. He will report to MMTC-PAMP managing director & CEO Vikas Singh.    

    Saha is a seasoned business leader with 12 plus years of experience in sales, business development, product marketing and technology. His recent specialisations are in the Online and E-Commerce domain and he was earlier associated with Samsung India. Under his leadership, the brand achieved online market leadership in the hyper competitive consumer durables sector.  

    Commenting on his new role, Saha said, “I am honoured to take up this responsibility that the company has entrusted me with. As a part of my new role, I will be exploring uncharted avenues to grow our consumer-facing business primarily through Digital and Omni-channel initiatives. My approach to solving complex problems is by breaking them down into smaller problem statements, identifying key input metrics, and laying down processes that can help the organization scale in a predictable and organized manner. I am obsessed with improving the consumer experience and I would like MMTC-PAMP to be at the forefront of improving consumer experience in the precious metals industry.”   

    MMTC-PAMP CEO and MD Vikas Singh said, “I am delighted to welcome Amul as our chief digital officer. Amul is a seasoned business leader with diverse experience across sectors. His extensive track record in building successful portfolios and achieving market leadership through winning teams make him a great asset at MMTC-PAMP.”   

    An alumnus of IIM-Ahmedabad, IIEST Shibpur, and RIMC Dehradun, Saha has experience managing complex multi-party environments that simultaneously involve brands, marketplace sellers, third-party fulfillment partners, and a host of external agencies. 

  • Pink Lemonade Communications wins digital mandate for Kurl-On

    Pink Lemonade Communications wins digital mandate for Kurl-On

    Mumbai: Global full-service, integrated marketing and communications agency Pink Lemonade Communications has won the digital mandate for Kurl-on. With this collaboration, the mattress brand aims to grow its reach and engagement on the internet as well as plan and execute an array of offline marketing activities that include – conceptualization, content writing, editing, and proofing, as well as the design and layout of their offline branding collateral.

    The agency will handle their digital marketing on all platforms, do their search engine optimization, and run campaigns for them on their various platforms, while also researching and analysing their performance & engagement to grow and optimise their presence on each of the respective platforms.

    The brand collaterals will include invitation certificates, canter vehicle branding, flyers, brochures, standees, e-mailers and product catalogues. In addition, Pink Lemonade will do a brand campaign for them biannually and assist them with product launch campaigns.

    Speaking of this collaboration, Kurl-on head brandcomm Prashant Deshpande said, “We wanted an agency that would bring alive the spirit of the Kurl-On brand for the Indian digital audience and we made the right decision by choosing Pink Lemonade for the job. They have spent time understanding our brand language and imagery, and have successfully helped us reach out to our customer base in creative ways. They are aware of the type of content that will appeal to the younger audience as well as the older audience. Their work ethic and hands-on approach to the project have made this partnership very successful for us. We look forward to a long-term working relationship with them.”

    Pink Lemonade founder and chief storyteller Tina Garg said, “At Pink Lemonade, we do a deep dive into the clients that we work with to truly understand the character and persona of the brand. Through our comparative analysis and strategies, we can position the brand for impact. We believe this is one of the key reasons why our approach aligned with Kurl-on’s expectations. We are excited to work with a household name like Kurl-On, one of the largest players in the Indian mattress industry.”

     

  • Godrej Group’s Pankaj Singh Parihar joins Condé Nast India as chief business officer

    Godrej Group’s Pankaj Singh Parihar joins Condé Nast India as chief business officer

    MUMBAI: Condé Nast India announced on Thursday the appointment of former Godrej Group VP & head of digital Pankaj Singh Parihar as the chief business officer. In his new role, Parihar will be responsible to lead the commercial teams in defining and delivering on advertising revenue targets, while shaping the company’s sales and marketing strategy & business growth. He will play an integral role in the delivery of all commercial revenue including digital and print sales, branded content, social, video and events for the company. Parihar will report directly to Condé Nast India’s managing director Alex Kuruvilla.

    On the appointment, Condé Nast India managing director Alex Kuruvilla said, “2021 was the year when Digital + Video became the largest commercial platform for Condé Nast India. The future growth will continue to be driven by these platforms along with our events business, which is beginning to make a comeback. I am excited to have Pankaj on board with us as his experience in driving large scale digital transformation for businesses across industries will be significant as Condé Nast aims to strategically partner and provide our digital audience and data (1P) and content (IP) capabilities.”

    On his new role, Pankaj Singh Parihar said, “Condé Nast has recently been through a global transformation and it’s an exciting time to be part of the company. The premium brands of Condé Nast India have always been a source of inspiration to me and I am eagerly looking forward to working with Alex Kuruvilla and leading the commercial teams at Condé Nast India towards the next phase of growth, business transformation and digitisation of the organisation.”

    Parihar parted ways with the Godrej Group after serving over 8 years in the company. He was a part of the leadership team at Godrej Consumer Products. He was leading the digital center of excellence-digital marketing, digital commerce, and digital transformation at GCPL. He was also in charge of monitoring the entire cycle of consumer journeys on digital and digital marketing for all GCPL brands.

    Parihar joined the multinational conglomerate in 2014 as associate vice president and head of digital transformation. His responsibilities at the organisation included driving and operating the D2C channel, overlooking the digital & growth marketing, creating a seamless data stack and driving actionable insights for the company.

    He had also worked for behemoth brands such as Ogilvy, Omnicom Media Group and The Times Group.

  • Vijay Sales renews its digital marketing association with Puretech Digital

    Vijay Sales renews its digital marketing association with Puretech Digital

    Mumbai: The award-winning digital agency Puretech Digital has retained and expanded its mandate for Vijay Sales. The agency will handle performance marketing, organic search growth, social media marketing, and content marketing for the electronic store. The agency will focus on strategizing for creative content and amplifying the brand’s social media presence across all the social media platforms.

    The brand has been closely working with Puretech Digital for the past one and a half years and they now look at a strengthened association that will drive the growth for Vijay Sales through a holistic view. Puretech Digital has played a vital role in the digital journey of Vijay Sales and has scaled exponential growth for the brand since 2020.

    Speaking on the extension of the mandate, Puretech Digital CEO Prashant Deorah said, “We are very glad about the trust Vijay Sales has shown in us. What started as an engagement for the festival of Diwali has now turned into a multi-faceted union of us taking charge of the integrated digital growth of the brand. Vijay Sales has grown manifold with us since November 2020 and we have overcome a plethora of challenges through timely and effective solutions. We look forward to the next phase of our digital journey with them.”

    Vijay Sales director Karan Gupta added, “Puretech Digital has been associated with us as our digital partner for over two years now and has been instrumental in implementing some noteworthy campaigns and projects. We are excited to see our strengthened association turning more fruitful and us achieving our renewed goals.”

  • Sociapa wins digital and creative mandate for French Essence

    Sociapa wins digital and creative mandate for French Essence

    Mumbai: Sociapa has won the digital and creative responsibilities of Spectra Care’s French Essence.

    Speaking of this association, Spectra Care director Nidhi Gupta said, “Sociapa is a very competitive firm with a portfolio of many ongoing projects. With the changing dynamics, a brand must keep up and hence we believe Sociapa will do justice to our vision of taking French Essence forward, as we aim to make significant contributions towards strengthening our online and offline presence.”

    On winning this mandate, Sociapa founder Dheeraj Raj said, “We are ecstatic to have been given this opportunity by French Essence. This is yet another step for Sociapa towards achieving its goal. We are certain that we will be successful in making the brand reach its target groups through effective communication and campaigns. Sociapa is the company that you can trust to help you promote your brand to the next level.”

    “We create real brand experiences that include and inspire audiences in every touchpoint using a full spectrum of creative skills with a cost-effective approach. With a passionate team, we strive to up the game by offering the best strategies including brand communication and campaigns for the brands,” Raj added.

  • Art-E Mediatech bags digital mandate for Hisense

    Art-E Mediatech bags digital mandate for Hisense

    Mumbai: The full stack agency Art-E Mediatech on Thursday has won the digital mandate for Hisense. As a part of this partnership, Art-E Mediatech will now be responsible for Hisense’s partner in strategy formulation and social media strategy, media buying, influencer marketing and website related services.

    The account will be managed from Art-E Mediatech’s Noida office. This was a multi-agency pitch, where ART-E Media won the account with an insightful and strategic plan.

    Art-E Mediatech is an award-winning full stack agency, which also handles the mandate of Flipkart Seller Hub, Indica Hair Colour, Raaga Professionals, Biker’s TCL, Shopsy, Buds and Berries, Parimatch and more.

    Hisense COO Rishi Tandon said, “We believe that everything we do should make our user’s life simpler, better and more entertaining. Hence, we aim to make the latest technologies accessible to everyone through thoughtfully designed and expertly built products. Since 1969, we have been doing relentless research & development to push the boundaries of innovation in home appliances.”

    Tondon added, “It’s this dedication to developing and producing cutting-edge technology that has seen us become one of the world’s leading electronic manufacturers. So, it is vital for us to stay in touch with consumers all the time. Therefore, it becomes critical for us to communicate the same in a clear, creative and concise manner. We found Art-E Mediatech’s work engaging and KPI-oriented. Their insights and brand building approach will help us to bring the required creativity to build upon our already strong digital presence.”

    Art-E Mediatech co-founder and chief business officer Rohit Sakunia said, “In the last few years, the digital world has grown by leaps and bounds. It is not a surprise that all the companies are looking towards this platform to communicate with their target audience. We are extremely excited to partner with Hisense for strengthening its digital journey across various social platforms. Adding an organisation like Hisense to our prestigious client roster is an absolute delight. We as an agency believe in result-oriented strategies that not only connect the brands with their audience but also transform lives in the process. We are glad that we have found the perfect partner in Hisense, in our journey towards transforming lives with digital experience.”

  • Former CEO Jack Dorsey steps down from Twitter’s board of directors

    Former CEO Jack Dorsey steps down from Twitter’s board of directors

    Mumbai: Twitter’s former CEO Jack Dorsey has stepped down as a board member of the microblogging platform. Dorsey’s exit from the Twitter board means he no longer has anything to do with the social media giant and has exited completely.

    In November 2021, he also resigned from the position of CEO of Twitter. Then, he was replaced by Parag Agarwal, a technical expert of Indian origin. Parag was the CTO of the company at that time.

    His resignation comes at a time when there is a tussle between Elon Musk and Twitter. Musk is pressuring the company to reveal the actual number of fake or spam accounts on the platform.

  • upGrad’s latest digital-first campaign focuses on upskilling

    upGrad’s latest digital-first campaign focuses on upskilling

    Mumbai: Edtech firm, upGrad’s latest campaign focuses on the importance of upskilling across tech domains for working professionals. It is a digital-first, gender-specific micro-targeted campaign.

    The campaign aims to encourage more women professionals to upskill and scale up their tech careers, across the industry. upGrad’s tech offerings like blockchain, full stack development (FSD), big data, devOps, cybersecurity and cloud computing are areas that learners are showing interest.

    Aligning with the viewer’s needs, the campaign targets professionals using gender-specific ads and creatives, based on their area of interest.  

    With close to 10 different versions, the campaign aims to micro-target users who are seeking to upskill themselves, by showcasing creatives and ads that align with their gender and subject interest across technology programs.  

    The digital film for the campaign, which is conceptualised by The Womb, showcases the mayhem that ensues when there is a fire in the office, and who the team rescues. The campaign has been directed by Roopali Singhal of Chrome Pictures and is live on digital.

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    Moreover, given the increased interest by women professionals in coding and software programs, upGrad’s campaign is reinforcing the importance of women coders by representing female protagonists in the ad films. The film showcases women learners upskilling with upGrad’s tech courses to become ‘very very important’ team members who drive organisational growth and success at their jobs, upon course completion.

    Commenting on the tech campaign, upGrad head of marketing Ankit Khirwal said, “we can no longer pretend that skilling is not important, especially in the field of technology, where human-machine interactions, Web 3.0, brand building in Metaverse are happening as we speak. Following this trend, we have witnessed an increase in interest from women coders for our tech offerings across blockchain, fsd, devops, cybersecurity, and more.”

    “Therefore, to encourage them further to upskill and fast forward their careers, our digital campaign will undertake a micro-targeting approach, to showcase the right offering to the right viewer based on their interest and profile, to help them navigate their upskilling solutions,” he added.

    Till date, upGrad learners have received an average career hike of 51 percent while getting placed with top companies like Uber, Flipkart, Meesho and Razorpay, after completing tech courses with the edtech major.

     “When there’s fire in the office, who will you save? Yourself, your boss or the most important employee in the office? That’s the premise Gunjan cracked when thinking of this campaign. The chaos added to the drama, the twist added to the fun and thus, we found a creative way of highlighting the importance of tech courses in today’s world,” added the Womb creative head Suyash Khabya.

  • Twitter elevates Preetha Athrey as director of Global Business Marketing, APAC

    Twitter elevates Preetha Athrey as director of Global Business Marketing, APAC

    MUMBAI: Microblogging and social networking giant Twitter has elevated Preetha Athrey as director of global business marketing, APAC. Previously, she was heading marketing at Twitter India. Athrey replaces Disha Goenka, who is now taking on a global role leading regional business marketing teams overseeing marketing strategies across Asia, Latin America, Europe, and North America.

    Both Athrey and Goenka took to the microblogging site to share the development.

    Athrey wrote, “I am truly honoured to lead the amazingly creative and enthusiastic Global Business Marketing team across APAC – full of energy, zest and who make work fun every day! We will continue to amplify the best of Twitter to activate our customers through inspiration and education.”

    Goenka posted: My journey @Twitter takes me to an exciting global role as Head of Regional Business Marketing teams across Asia, Latin America, Europe and North America. I’m honoured to lead this all-star team and excited for all the work we’ll be doing to serve our customers.

  • India’s Leading Digital PR Agency Teamology Is Setting New Benchmarks in Ad Campaigns

    India’s Leading Digital PR Agency Teamology Is Setting New Benchmarks in Ad Campaigns

    As everyone acknowledges, Digitalization and Technology are amongst the most significant inventions and development of the human race. It has made our lives comfortable and provided us with more time for other things we want to pursue in our lives. However, the importance of the digital space has also put on us the pressure to have a clean and successful online reputation for the audience and clients to trust us. But, it is not an easy task. This is when the Digital Marketing Agencies come to our aid to help us build and grow our brands and businesses in the digital space without any black marks. Teamology Softech and Media Services is one of the well-known and successful Digital Agencies that focus entirely on the client’s growth and development rather than just gaining profit.

    Teamology was established by Gulrez Alam and Md Badshah Ansari, Directors and Founders of this Digital Marketing Agency. Teamology help their clients establish their brands by disseminating their messages through various channels of communication in multiple Indian languages. As a result, the brand reaches far and wide and contributes in the economic growth and adoption of goods, services, opinions and ideas. Our strategic brand promotion results in brand reputation, search engine optimization, and global outreach.

    The strategies and ad campaigns created by them have set new standards for the other digital marketing agencies competing with them. After their intervention and contribution, the companies have seen immense growth in their businesses and tremendous response from their clientele and audiences. The team working behind the scenes is full of professionals and experts. Once the client has given them the task, they have nothing to worry about as it is in the best hands.

    Teamology has worked with numerous individuals and organizations to help them reach new heights in their businesses and up their social game. They have run some of the major and noteworthy adcampaigns for RD Electronics, Recruitment Mantra, USA based Donor Box, RVCJ originals series Khatta Meetha, Talk ESport and many more. On the 9th of February 2022, they received a prestigious award from the governor of Maharashtra in Maharashtra Gaurav Awards held at the Raj Bhavan. From solving problems to creating strategies, they have expertise and experience in every aspect of Digital Marketing. The positive feedbacks and high praises from their clients prove their excellent work. Their goal is to make the process of growth and the path to victory a little easier. Teamology is one of the very few companies operating solely for your benefit and success.