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Mumbai: On the occasion of Children’s Day, HSBC Mutual fund has unveiled “Naye Nazariye Ki Udaan”, a digital film that aims to raise awareness about the...
Mumbai: WPP’s media investment group, GroupM, and Kantar, a global marketing data and analytics company, have released the fifth edition of the Rural Barometer report. This...
Mumbai: HT Media Limited reported revenue from operations of Rs 42,375 lakhs for Q2 of fiscal year 2025, a 7.5 per cent increase over Q1 (Rs...
Minor changes in the quickly changing advertising scene of today are as significant and upending as those resulting from automation and artificial intelligence (AI). Digital advertising...
Mumbai – This festive season, Indian shoppers demonstrated a strong preference for offline purchases, with a 30 per cent increase in spend-per-user, as revealed by Kiwi....
Mumbai: We live in a digital era where everything is driven by data and analytics. With increasing competition, becoming visible to the intended customers has become...
Mumbai: Finolex Pipes & Fittings has launched a Diwali short film that redefines prosperity through women empowerment. What starts as a plumbing emergency during Diwali evolves...
Mumbai: Shalimar Paints, a prominent name in the Indian paint industry with over 120 years of legacy, has launched co-branded promotional videos for this festive season’s...
Mumbai: Hoopr, known for its tech-driven music licensing solutions, has launched Hoopr Brand Solutions (HBS), a new division to enhance its B2B offerings. HBS combines Hoopr’s...
Mumbai: In today’s digital age, malls are undergoing a transformation that reshapes consumer behaviour and reinvents the shopping centre experience. With the rise of e-commerce, traditional...
Mumbai: Parag Milk Foods’ flagship brand Pride of Cows launched its brand film, emphasising its leadership in single origin milk. The film highlights Parag’s Bhagyalakshmi Dairy...
Mumbai: Koffeetech Communications, a digital marketing agency, has announced a restructuring to enhance impact and growth across industries. As part of its expansion, Koffeetech has consolidated...
Mumbai – This festive season, Cars24 unveiled its brand film featuring Kuldeep Sareen and Chandan Anand. The story is about a father who struggles with dementia...
MUMBAI: For musicians the world over – both independent and managed – this should come as a breath of fresh air. The .music registry yesterday announced...
Mumbai: The introduction of a targeted advertising solution on Linear TV through a collaboration between Disney Star Network and Tata Play, is transforming the landscape for...
Mumbai: According to the latest TAM AdEx India report for the period Jan-Jun’24, digital ad impressions witnessed a significant eight per cent rise compared to the...
Mumbai– Avtr Meta Labs has announced its partnership with the Ministry of Information & Broadcasting (MIB) for the introduction of India’s First AI Avatar Creator Contest....
When we talk about innovation, there is a tendency to focus solely on the technological advancements and groundbreaking ideas that emerge from it. However, at its...
Mumbai: TO THE NEW, a global digital technology services company, and Irdeto, the world leader in secure digital platform experiences, are expanding their partnership to address...
Mumbai: UST launched its ‘UST Retail GenAI Platform’ at the London Innovation Lab. The platform, designed to revolutionise retail operations with generative AI-driven solutions, was inaugurated...
Mumbai: With an aim to empower young students, Spreading Happiness InDiya Foundation (SHIF), a collaboration between former Indian cricketer Sachin Tendulkar (through Sachin Tendulkar Foundation –...
Mumbai – LS Digital has announced a new partnership with .fearless to launch .fear-LS. This joint venture aims to leverage the strengths of both the companies...
Mumbai: Eros Investments & Immerso AI-IP, a leading Global Media, Entertainment, Sports & Technology portfolio of ventures, firmed up a strategic partnership with Malaysia Digital Economy...
Digital transformation is no longer a buzzword reserved for tech startups or cutting-edge companies. Today, even traditional industries — such as manufacturing, healthcare, and retail —...
Mumbai: In AI development’s fast-changing world, striking the right balance between innovation and accessibility is crucial. As businesses scramble for cutting-edge technologies, the issue becomes ensuring...
AI has revolutionised the ways in which brands connect with their target audiences through targeting precision and hyper-personalisation. AI has also found applicability in ‘sentiment analysis’...
Mumbai– In a decisive move mFilterIt, a global leader in digital Ad fraud detection and preventive solutions, has announced a techno-strategic collaboration with Customer PayG Solutions,...
Mumbai – Purpleant Technologies has announced the launch of BotWot, an AI-powered no-code chatbot development platform. BotWot empowers businesses to create and deploy intelligent chatbots without...
Mumbai: In a global first, NeuralGarage, a Bangalore-based Generative AI company has collaborated with UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform,...
Mumbai: In today’s digital age, where every scroll and click presents an opportunity for brands to connect with consumers, the concept of relatable content has emerged...
Mumbai: The intersection of cloud computing and artificial intelligence (AI) is reshaping multiple industries, creating a synergistic ecosystem that enhances data processing, storage, and analysis capabilities....
Mumbai – Princeton Digital Group (PDG), Asia’s leading data center provider, has announced the release of its 2023-2024 Environmental, Social, and Governance (ESG) Report. Titled “Sustainability...
Mumbai: In an exclusive behind-the-scenes look of a teaser with Sbooch written in it, Bollywood icon Suniel Shetty is captured in his element, demonstrating his dedication...
Mumbai: Saurabh Gaur, a seasoned veteran in digital media sales, strategic leadership, and business development, proudly announces the launch of his new venture, Performance Ace. With...
Mumbai: Bobble AI’s Market Intelligence report has unveiled compelling insights into the growing influence of digital news and social media on India’s political landscape. Bobble AI,...
Mumbai: Asian Paints Woodtech welcomes viewers to explore the world of wood in its new digital series, ‘Into the Grain’. This first-of-its-kind cinematic series takes viewers...
Mumbai: L&K Saatchi & Saatchi, part of Publicis Groupe India, has unveiled a thought-provoking film to celebrate the ‘Naali Bindu’ (Red Dot) initiative by Zee Sarthak,...
Mumbai: Sekel Tech, a leading enabler and a pioneering force in the hyperlocal digital marketing arena has also marked its brand evolution with the unveiling of...
Mumbai: Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced it is expanding its collaboration with Microsoft Advertising to provide...
Mumbai: WebEngage and InfoAxon has announced their partnership with Reliance General Insurance (RGI), in a bid to transform and elevate its customer engagement strategies with a...
Mumbai: Social Pill, through its AI-forward stance, developed a custom GPTthath will help advertisers cut their time of submitting the self-declaration form to about three minutes...
Mumbai: Federal Bank, a pioneer in digital banking, proudly announces the launch of its captivating corporate anthem for this World Music Day, a harmonious blend of...
Mumbai: India is touted as one of the fastest-growing economies in the world. The country is steering itself towards growth, according to the statistical data of...
Mumbai: Gritzo, a first of its kind brand that provides personalised nutrition drink called “SuperMilk” for children presents a heartwarming film on Father’s Day. that reminds...
Mumbai: Affiliate marketing is a powerful strategy within the digital marketing landscape, allowing businesses to leverage partnerships to drive sales and generate revenue. By understanding how...
Mumbai: Vieroots Wellness Solutions, the world’s first complete personalized health ecosystem, has launched its captivating brand film that introduces the concept of human performance optimisation (HPO)....
Mumbai: GenY Medium is a full-service digital marketing agency with offices in Hyderabad, Delhi, Bangalore and Toronto that has completed 12 years of operations this year....
Mumbai – mediasmart, an Affle company, today announced a strategic partnership with TCL, the world’s largest Android TV manufacturer, to integrate their inventory with advertisers on...
Mumbai: GroupM, WPP’s media investment group and MMA Global India launched the 4th edition of the Modern Marketing Reckoner 2024: Winning with AI at the 13th...
Mumbai—Cognizant Major League Cricket (MLC) is excited to announce a new multi-season partnership with Remitly, a trusted provider of digital financial services that transcend borders, as...
Platforms get three years to add features for hearing and visually impaired
Strong word-of-mouth turns Pongal satire into remake pick
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
Communications leader exits after three years spanning MD office strategy and media outreach.
Cricket star named face of Delhi Khel Mahakumbh to fuel youth talent hunt.
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
A crime thriller steps out of the shadows as Telugu storytelling claims centre stage.
From boards to bytes, chess readies for a nation-first showdown in Riyadh.
Leadership change follows layoffs, protests and a bruising battle over trust.
Revenue rises 4.3 per cent to Rs 10,209.33 crore while deferred tax gain lifts bottom line sharply
Akshay Kumar and stars launch awards at NSCI Dome on Feb 28
Merger creates one-stop hub for content, digital, and delivery
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul...
MUMBAI: For decades, creative storytelling has been the cornerstone of brand communication. The “big idea” amplified through catchy jingles, striking...
MUMBAI: Zepto has elevated Ahmad Muneeb to vice president – HR centre of excellence, placing him at the helm of...
