Category: Digital

MUMBAI: It’s a well-established fact that the Indian Premier League is a sure fire property to help brands get off the mark with consumers and even score well with them. Hundreds of brands have bought what is considered to be some of the priciest sponsorships and free commercial time slots and reaped just rewards.

Now here’s some more research and analysis which proves how solid and steady a partnership the IPL can build with brands. Brought out by the digital first agency, Mumbai-based Tidal7, it highlights, how IPL2023 shaped into a tournament bigger than ever before with a record of concurrent viewers on JioCinema and a total audience of 505 million on Disney Star. That helped brands to get a tremendous leg up in terms of consumers conducting searches on them or visiting their websites.

“We have looked at the brand search volumes and traffic data for a few of the prominent brands to demonstrate the differential digital brand lift that the IPL campaigns delivered,” says Tidal7’s head Venkat Mallik

Amongst the brands it studied include Tata Tiago EV, Rupay credit card on UPI, Tata Neu, Jindal Panther TMT Rebars and Vega trimmers.

To begin with, Tata Tiago saw an upsurge of 190 per cent in organic searches between March 2023 and April 2023 from 44,500 to 129,200 searches, even as direct traffic to the Tiago website skyrocketed 1,106 per cent from 4,100 to 49,900 from April 2023 to May 2023.

Thanks to the high decibel advertising fired at viewers, Rupay credit card saw a jump of 439 per cent in search volumes on Google between March 2023 and April 2023.  Visitors tromping onto the brand’s website directly increased 235.72 per cent from 43,460 to 1.5 million in the same period even as organic searches rose 229.45 per cent from 11,240 to 37,030.

Tata Neu which accounted for three per cent of ad volumes during the IPL had some good outcomes too. Internet surfers using the brand’s keywords on Google rose 124 per cent between April and May 2023. Search volumes for both Jindal Panther TMT bars and Vega Trimmers rose 83 per cent each between April 2023 and May 2023.

“Essentially, many of the advertisers did get a massive lift in branded search volumes and organic traffic from their advertising on the IPL,” highlights Mallik. “That is not possible using any other single event or media platform at this stage in India. The IPL is indeed the NFL of India.”

With that kind of endorsement, it’s no wonder that the BCCI and IPL mandarins, Disney Star and JioCinema executives are grinning from ear to ear.

Mumbai: Instagram is all set to launch a new app called “Threads”, according to a listing on Apple Inc.’s App Store. The app will function similarly to Twitter, with text-based posts that can be liked, commented on and shared, according to examples of screenshots on the App Store listing. People will be able to follow the accounts they follow on Instagram and keep their same user name

With the launch, Meta is seeking to take advantage of Twitter’s problems since the social media service was taken over last year by Elon Musk. Among the issues that have angered users, and spurred them to seek alternative platforms, are Twitter’s loosening content moderation policies, and requiring a monthly subscription fee to be labeled as an authentic account.

The app is available for pre-order on Thursday, 6 July 2023. Threads is described as “where communities come together to discuss everything from the topics you care about today, to what’ll be trending tomorrow”.

Mumbai: RVCJ MEDIA, a leading digital media company, is thrilled to announce a major milestone as its Instagram community “RVCJ Media” has grown to a whopping ten million followers, with a total follower base of over 45 million people. This achievement is a testament to the tremendous support and loyalty shown by our audience throughout the years.

The power of social media, memes, and influencers:

In recent years, social media has revolutionised the way businesses operate. It has become an essential channel for companies to engage with their target audience, increase brand awareness, and drive conversions. With its visually appealing format and extensive reach, Instagram has emerged as one of the most popular platforms for businesses to showcase their products and services.

But what makes Instagram truly unique is its vibrant community of content creators, influencers, and meme pages. RVCJ MEDIA, as a leading content platform, has leveraged the power of memes and influencers to connect with millions of users worldwide. Memes, with their humorous and relatable content, have become a universal language on social media, allowing brands to establish an emotional connection with their audience.

The rise of RVCJ MEDIA on Instagram:

Since its inception on 9 March 2015, RVCJ MEDIA has captivated Instagram users with its entertaining and engaging content. We started our journey in the digital world with a humble following, but through our dedication and commitment to quality, we have seen unprecedented growth. On 22 March 2022, we celebrated a significant milestone by reaching eight million followers. And today, we are elated to announce that our Instagram community has expanded to a massive ten million followers!

This achievement would not have been possible without the unwavering support and enthusiasm of our audience. It is your continuous engagement, likes, comments, and shares that have propelled us to new heights. We are grateful for every individual who has joined us on this exciting journey.

Our commitment to quality content:

At RVCJ MEDIA, we understand the importance of providing our audience with top-notch content. Our team of talented creators, writers, and designers work tirelessly to ensure that every post, meme, and video resonates with our audience. We strive to entertain, inspire, and bring a smile to your face with our content.

Moving forward:

As we celebrate this remarkable momentous, we would like to express our heartfelt gratitude to our followers, supporters, and partners. Your trust and encouragement have been instrumental in our success. We promise to continue delivering engaging and entertaining content that will keep you hooked to our Instagram page.

RVCJ Digital Media Pvt Ltd co-founder and CCO Ankit Mor shared their appreciation, stating, “Reaching the milestone of 10 million followers on Instagram is truly extraordinary for RVCJ Digital Media Pvt Ltd. We extend our deepest gratitude to our dedicated audience for their unwavering support. This accomplishment is a testament to the tireless efforts and dedication of our team, who continually strive to deliver the most captivating and impactful content to our followers. We are thrilled to expand our horizons further, providing a platform that embraces diverse voices and perspectives.”

Mumbai: In a radical departure from traditional marketing, Seekho has unveiled an AI-constructed campaign around its innovative product, ‘SuperDegree’. Seekho’s fully AI-built ad campaign highlights the need to prepare India’s next generation of graduates for a future shaped by generative AI. Seekho’s Super Degree mirrors the ethos of the AI campaign – innovatively blending technology and learning. Developed in line with top Indian recruiters’ expectations, it is a fusion of classroom instruction, experiential learning, and AI-powered app-based study. This ensures that students are effectively prepared for the job market.

The ‘SuperDegree’ campaign is a nod to Seekho’s tech-first ethos. The company draws attention to the characteristics that will equip today’s students for the world of tomorrow. The AI campaign was realised using GPT 4.0 for strategy and copy, MidJourney for static imagery, Runway ML for video clips, and Eleven Labs for AI audio generation. Leveraging these AI platforms enabled generation of the advertisement without the need for an extensive team of writers, editors, designers or other ad film makers for Seekho.

Indiantelevision.com caught up with Seekho’s CEO & co-founder Arihant Jain on knowing more insights of this campaign and the future of education system in India….

Edited excerpts

On launching Seekho and the thought behind it

Seekho was founded by Arihant Jain, and Divya Jain in April 2021 and incorporated that same month. The platform has its headquarters in Gurgaon, although its parent business is in Singapore, and aims to achieve all advanced future tech capabilities, from perfecting artificial general intelligence to creating cutting-edge nanotechnology and quantum computing. The three rings of education, learning, and industrial needs are not merely intersecting; they are now one and the same.

With Seekho, we want to put the student at the centre of the learning process and provide high-quality education in a practical, sensible, and exciting way. By providing students with hands-on training and experiential learning, the company aims to break free from the constraints of conventional teaching. It also uses live projects to link institutions with the industry. In order to develop more data-rich candidate profiles, Seekho favours skills over degrees. In the coming years, Seekho plans to disrupt the higher education sector by digitising the credit and skill framework for students. It would not only assist students in upskilling themselves but also stop the rising unemployment rate in the nation.

On AI platforms utilised by Seekho for this ad campaign

The AI advertisement campaign was built using ElevenLabs, ChatGPT and MidJourney.

On the company empowering students through its AI-centric upskilling platform

AI-focused upskilling platforms have become effective tools for empowering students in their educational endeavours. These platforms take advantage of the potential of AI to offer personalised and adaptable learning experiences that are catered to each student’s particular needs and learning preferences. By collecting massive quantities of data and utilising machine learning algorithms, these platforms can pinpoint knowledge gaps, suggest relevant courses and resources, and provide real-time feedback to improve student understanding and performance.

At Seekho We provide lifetime access to an AI-based smart resume builder. Additionally, we also offer an AI tutor for personalised assistance to enhance the learning experience

On the elements Seekho’s “SuperDegree” offer to prepare students for the job market?

Seekho Superdegree offers the following services to its students to prepare them for their dream job –

.    99 Interviews Guaranteed

.    Curriculums designed by top corporates

.    On-the-job training/ Industry visits

.    Extensive Placement Readiness Program

.    10+ real-life corporate projects

.    Lifetime access to an AI-powered smart resume builder

.    An AI Tutor for personalized assistance to enhance your learning experience

On the problems Seekho aims to address in India’s education system

Every year, 1.5 crore graduates are produced in India. 1.2 crore of them are unemployed. These squandered degrees would dwarf Mt. Everest if they were piled up. A 112-year-old education system has haunted India since its independence. India 1.0 was the home of the Rig Veda. India 2.0 is a rote learning factory. There is no overlap between what colleges teach, what students want to learn, and what recruiters are looking for. Every year, this market academia chasm renders 1.5 crore Indians jobless. However, Seekho has found a way to overcome this by aiming and constructing the education system of the future  via Superdegree, which has opened the doors for students.

Seekho’s Superdegree aims to show India 2.0 the way to the future education system i.e, India 3.0 making students ready to join their dream company.

On Seekho’s AI-built ad campaign emphasising the importance of preparing the next generation of graduates

AI is real, and so is the threat of job loss that it brings. Seekho’s AI-powered ad campaign, on the other hand, replaced the jobs of brand strategists, copywriters, designers, editors, actors, makeup artists, and many more. With this AI-led Ad campaign, we want to show people that AI is real while also working to make your degree a future-proof degree, a Superdegree.

On seeing yourself in the next three years

Seekho bridges the gap between academia and industry by connecting colleges, students, and recruiters. Currently, we are providing students with a three-step plan, which includes providing courseware validated by India’s top 1000 companies, replacing rote learning with a learn-by-doing approach, and augmenting offline education with world-class and enjoyable on-demand education, with the goal of making colleges and universities look less like museums and more like Silicon Valley.

Mumbai: Mobile technology has become an integral part of our lives, revolutionising the way we connect, communicate, and access information. In India, a dynamic group of entrepreneurs has emerged, harnessing the power of mobile technology to drive innovation and reshape the digital landscape. In this list, we will explore five Indian entrepreneurs who have played a pivotal role in driving mobile technology and digital connectivity. These Indian entrepreneurs have not only driven mobile technology but have also transformed industries and empowered individuals through digital connectivity. Their visionary leadership, innovative thinking, and emphasis on mobile technology have revolutionized the telecom, transportation, financial, food delivery, and social media sectors in India. As they continue to push boundaries and reshape the digital landscape, these entrepreneurs inspire a new generation of innovators and pave the way for a more connected and digitally empowered India.

Bhavish Aggarwal – CEO of Ola

Ola CEO Bhavish Aggarwal, a pioneering ride-hailing platform that has transformed the transportation industry in India. With a focus on convenience, affordability, and reliability, Ola has leveraged mobile technology to offer a seamless and efficient mobility solution to millions of Indians. Bhavish’s visionary approach has not only revolutionized the way people travel but has also played a significant role in shaping the future of urban transportation in India.

Ritesh Agarwal – Founder of OYO

OYO founder Ritesh Agarwal a disruptive hospitality brand that has redefined the concept of standardised and affordable accommodations. Through OYO’s technology-driven platform, travellers can easily find and book quality hotels at affordable prices, all with the convenience of their mobile devices. Ritesh’s entrepreneurial vision and utilisation of mobile technology have made a significant impact on the hospitality sector in India and have transformed the way people experience and book accommodations.

Kunal Shah – Founder of CRED

CRED founder Kunal Shah has a revolutionary platform that has transformed the credit card experience for millions of users in India. With CRED’s mobile app, members are rewarded for timely credit card payments and gain access to exclusive perks and benefits. Kunal’s innovative use of mobile technology has not only incentivized financial responsibility but has also created a community-driven platform that redefines the way individuals engage with their credit cards.

Anant Goel –  Founder & CEO of Sorted

Sorted founder Anant Goelb is an innovative entrepreneur who has revolutionised the way Indians access high-quality fruits and vegetables. With Sorted, India’s first omnichannel platform for produce, Anant has leveraged proprietary technology and a franchisee network of neighbourhood stores to provide straight-from-farmers fruits and vegetables to consumers. His vision and dedication to digital connectivity have transformed the way people experience and procure fresh produce while improving the lives and livelihoods of store owners.

Deepinder Goyal – Founder of Zomato

Zomato founder Deepinder Goyal is an industry-leading online food delivery and restaurant aggregator platform. With Zomato’s user-friendly mobile app, customers can effortlessly discover restaurants, browse menus, place orders, and track deliveries, all in one place. Deepinder’s entrepreneurial spirit and focus on leveraging mobile technology have played a crucial role in reshaping the food delivery and restaurant discovery landscape in India.

Saurabh Pandey – Co-founder and CEO of Eloelo

Eloelo co-founder and CEO Saurabh Pandey is a dynamic live-streaming and social gaming media platform that is revolutionising the way users connect with their favourite celebrities and influencers. Leveraging mobile technology, Eloelo offers immersive live-streaming experiences and interactive engagement, allowing fans to interact directly with their idols in real timeSaurabh’s leadership has paved the way for a new era of social media interaction and has created a platform that brings celebrities and fans closer than ever before.

Mumbai: Social Media Day is an annual event celebrated on 30 June that recognises the impact of social media on global communication and its ability to connect people, communities, and businesses around the world. The day was first established in 2010 by the digital media platform Mashable, and since then, it has grown into a global celebration with events, activities, and discussions held online and offline. Social Media Day provides an opportunity for individuals and organisations to reflect on the role of social media in today’s society and explore new ways to leverage its power for positive change.

Below are quotes from industry experts and social media influencers about their thought on Social Media Day.

Reelstar co-founder Navdeep Sharma

Social media platforms have been flourishing in India, with over 600 million smartphone users. Previously, social media apps were predominantly utilised by the younger generation; however, the landscape is shifting, and individuals of all age groups are now embracing them for a multitude of purposes such as business, social interaction, politics, and more. On a global scale, the active user base of social media exceeds 4.7 billion people, emphasising the growing appeal of these platforms, which have become an integral part of many individuals’ daily routines and habits.

Social media platforms have revolutionised connecting, sharing, and engaging with others. However, ownership and monetisation of creative content, privacy concerns, and the spread of misinformation are some of the challenges that persist. Decentralised social media platforms built on blockchain offer a solution. They empower users with greater control over their data, resistance to censorship, and participation in platform decision-making. With ReelStar, we aim to empower creators to distribute and monetise their content, democratising the media and entertainment industry. By embracing these platforms, we can shape a future where users have more authentic experiences, control over their privacy, and an enhanced mode of content creation and distribution.

Barely Opinionated founder Rohit Agarwala

Social media directly or indirectly is influencing the way you think and your ideology. This is why consuming the right content without getting lost in the depth of chaos is a priority as we continue to immerse ourselves into SM.

BHIVE head of marketing Anurag Sharma

The algorithms may change, but authentic connection and engaging storytelling are timeless aspects of social media marketing.

Thoughtworks India lead social media marketing Shivani Balsa

Mastering the community aspect of social media and harnessing current trends to amplify a brand’s relevance would be key. In this ever-changing landscape, social commerce would be a game changer, and of course, AI, it would be interesting to see how the platforms will make use of it to have the consumers spend more time on the platform.

Social Media Influencer Kunal Bysani

Storytelling has taken a new form today, which is the new age of Social Media. Business and influencing go hand in hand and flourishes through Social Media now.

Social Beat associate vice president Druhi Sethi

AI, Web3, and community are all playing a major role in the evolution of social media, and they will continue to do so in the years to come. These trends will create a more personalized, secure, and engaging experience for users, and they will also have a profound impact on the way businesses interact with their customers.

BHIVE Workspace founding member Ravindra M.K

Social media has changed the way we communicate, consume information, and interact with the world around us. The future of social media is decentralized, community-driven, and powered by AI. This new era of social media will be even more powerful and will be more democratic, transparent, and rewarding for users. We are focusing on building and nurturing communities, sharing ideas, and making a difference in the world. Hence, as part of World Social Media Day, we are organizing this meetup for community members to learn, network & have fun.

Mumbai: The second leg of MMA Impact India starts today – Winning Marketing Organizations 2.0 (WMO 2.0) Rethink. Relearn. Rebuild.

MMA IMPACT India brings together the brightest marketing minds in India exploring how marketers can navigate the evolving digital landscape, drive innovation and enduring business value and more robust consumer engagement in an increasingly dynamic and connected world. MMA IMPACT India enables you to Rethink the execution methods, Relearn leveraging tech advancements, and Rebuild marketing organization structures that will help build Winning Marketing Organisations 2.0.

In the past three years India’s digital economy has experienced remarkable growth driven by increased internet penetration, smartphone adoption, digital literacy, innovation, and government initiatives. The Open Network for Digital Commerce (ONDC) initiative by the Union Government emerges as a game-changer, ushering in a new era of open collaboration and seamless integration.

Indiantelevision.com in an email interaction with MMA India country head & board member Moneka Khurana and Open Network for Digital Commerce (ONDC) CBO Shireesh Joshi on the ONDC initiatives and how it will change the ecommerce landscape and how MMA Impact is helping the industry rethink, relearn and rebuild their organisations into world class entity

Edited excerpts

On specific regulations or policies been introduced or amended as part of the ONDC initiative and it’s impact on digital commerce sector

As far as the e-commerce rules are concerned, when they were last published, they only dealt with e-commerce marketplaces as a single entity. As part of the revision that is currently being worked on, the idea that entities can play partial roles in a network is also being taken into account.

On the initiatives or programs has the ONDC launched to support small and medium-sized enterprises (SMEs) in the digital commerce sector

Together with other organisations and network participants, ONDC is developing a support system for SMEs in collaboration with other organizations. This includes support for the initiation of a project (digitisation of catalogues and inventories, training in basic E-commerce operations, etc.), good performance (sharing of best practices, handbooks, and video-based academies), incentives for the ecosystem, and transformational practices.

On ONDC gaining prominence, and the state of private players in this segment

ONDC is not the one who should answer this question. A response to this needs to be provided by the private players. Although ONDC is an inclusive network, we see immense benefits for existing E-commerce players as well. The majority of companies have begun integrating ONDC’s initial foray, as is to be expected.

On the terms of industry collaboration and efforts MMA Global India has made to bring together various players in the digital commerce sector to support ONDC and foster innovation

MMA Global India has made several efforts to foster industry collaboration and bring together various players in the digital commerce sector to support ONDC and foster innovation. These efforts include:

.  Organizing the MMA Digital Commerce Dialogues event, which serves as a platform for industry professionals to discuss and understand the potential of ONDC. This event encourages collaboration, knowledge sharing, and the exchange of ideas.

.  Conducting the industry-wide survey that captures the views and perspectives of different players in the digital commerce sector. This survey helps identify areas of consensus, as well as challenges and opportunities for collaboration.

.  Launching the ONDC playbook, which serves as a comprehensive guide for businesses seeking to leverage ONDC. This resource facilitates collaboration by providing a common framework and best practices for implementation.

On how MMA Global India ensuring the interests of different stakeholders, including businesses, consumers, and the government

MMA Global India ensures that the interests of different stakeholders, including businesses, consumers, and the government, are balanced and protected through the ONDC framework by:

.  Advocating for the democratization and decentralization of e-commerce, which promotes a level playing field for businesses and provides consumers with more choices and transparency.

.  Enabling POVs and thought leadership to drive education.

.  Conducting the industry-wide survey to understand the perceptions, expectations, and challenges related to ONDC adoption. This helps in identifying and addressing concerns from different stakeholders.

.  Providing a comprehensive go-to-market guide (the ONDC playbook) that helps businesses navigate the implementation process and maximise the benefits while considering the interests of various stakeholders.

On the insights on the industry-wide survey you conducted revealed about the state of adoption across digital commerce in India

The industry-wide survey conducted by MMA Global India provides insights into the state of adoption across digital commerce in India. Some key findings from the survey include:

.  A high likelihood of ONDC adoption, with 90% of respondents indicating they are likely to adopt ONDC in some form in their companies.

.  The perception that ONDC can level the playing field for small and medium-sized businesses, is indicated by 73% of respondents.

.  The belief that ONDC can shape the future of digital payments by fostering the adoption of new payment methods and technologies, is expressed by 41% of respondents.

.  The potential of ONDC to transform digital commerce through market expansion, interoperability, and cost reduction, according to respondents.

.  These insights provide a snapshot of industry sentiment and help identify areas where further support and collaboration are needed for successful ONDC adoption.

On highlighting some specific examples from the ONDC Playbook that shed light on the challenges to the adoption of ONDC across sectors

The ONDC Playbook provides specific examples that shed light on the challenges to adopting ONDC across sectors. These examples may include:

. Technical challenges related to integrating existing systems and platforms with the ONDC framework.

.  Resistance to change and the need to educate stakeholders about the benefits and potential of ONDC.

.  Addressing concerns around data privacy, security, and trust in the new digital commerce ecosystem.

.  Overcoming regulatory barriers and ensuring compliance with existing norms and regulations.

.  Collaborating with different industry players and aligning their interests to drive adoption.

.  The ONDC Playbook offers insights, strategies, and recommendations to navigate these challenges and maximize the benefits of ONDC implementation.

On the MMA Impact event contributing to the evolution of modern marketing practices

The MMA Impact event contributes to the evolution of modern marketing practices by focusing on key areas that are crucial in today’s digital landscape. Attendees can gain several benefits from the experience, including:

 . Data Strategy and Capabilities: The event helps marketers understand how to create a data strategy, build a robust data ecosystem, and develop data capabilities that drive growth. This emphasis on data-driven marketing enables attendees to leverage insights for more effective decision-making.

.  Emerging Technologies: MMA Impact explores the role of artificial intelligence (AI) in marketing, data tech, and immersive innovations such as the Metaverse and AR/VR. Marketers can learn how to incorporate these technologies into their campaigns to enhance customer engagement and drive business results.

.  Digitizing Commerce: The event covers topics like O2O (Online-to-Offline), omnichannel strategies, decoding ONDC (Open Network for Digital Commerce), and the power of customer experience (CX). Attendees gain insights into leveraging digital platforms and optimizing commerce in an increasingly connected world.

.  Media Opportunities: MMA Impact delves into new opportunities in areas such as Connected TV (CTV), e-commerce advertising, voice and audio marketing, content marketing, influencer marketing, brand safety, and measurement. Marketers can stay ahead of the competition by exploring these avenues and adapting their strategies accordingly.

The MMA Global India has also been actively promoting and supporting the implementation of ONDC (Open Network for Digital Commerce) through various initiatives, surveys, and a comprehensive playbook. Attendees of the MMA Impact event can benefit from ONDC in the following ways:

.  Exposing their brand to more consumers and breaking free from marketplace monopolies.

.  Accelerating product launches and reducing the average cost per sale.

.  Gaining richer insights into customer behaviour through the wealth of data received via the ONDC framework.

.  Embracing new frontiers and trying different approaches in digital commerce.

Furthermore, the MMA Impact event provides a platform for dialogue and collaboration with industry leaders and experts. The launch of the ONDC playbook, panel discussions, and insights shared during the event will help marketers understand how to successfully implement ONDC and leverage its benefits for commerce-led growth in India.

On any highlights or unique aspects of the event’s agenda that attendees can look forward to

Some highlights or unique aspects of the event’s agenda that attendees can look forward to include:

.  The unveiling of the ONDC playbook by prominent figures in the industry, Ghazal Alagh and Shireesh Joshi, who bring their expertise and insights to the launch. Here is the agenda

.  A panel discussion featuring industry experts, including Naman Mawandia, Ritika Taneja, Shireesh Joshi, and Varadharajan Ragunathan, who will decode the highlights from the playbook and provide valuable insights on leveraging the ONDC network.

.  A fireside chat with Moneka Khurana and Varun Alagh who will share insights on selecting the ideal combination of Sniper and Bazooka techniques for your company. The key takeaways included valuable tips and advice on finding the right balance between these two strategies, allowing businesses to effectively target their audience while still employing broader marketing approaches

.  The keynote session by Rajesh Ramakrishnan, MMA India Board Member; Managing Director, Perfetti Van Melle India will emphasize the importance of transformation for companies to succeed in a changing world. The session also emphasizes the significance of having the right mix of hardware and software for successful transformation.

.  A fireside chat with Amrita Thapar, MMA India Board Member; Chief Marketing Officer, Microsoft India and Samanyou Garg, Founder and CEO, Writesonic experts discussed the transformative power of AI in tackling complex real-world issues, highlighting its potential to offer innovative solutions. They emphasized the importance of collaboration and ethical considerations in harnessing AI’s capabilities for problem-solving.

.  Informative sessions and discussions on a fintech platform for business growth, the unveiling of a Global MMA study – The state of AI in marketing in the industry, unleashing the potential of AI for marketers, leveraging the ONDC initiative, its potential impact on digital commerce, and strategies for driving growth.

.  Opportunities for networking and engaging with other attendees, allowing for knowledge sharing and building connections within the marketing ecosystem.

Mumbai: DLF Promenade and DLF Avenue, leading shopping and entertainment destinations in New Delhi are proud to announce their integration with the global privacy campaign for women, in collaboration with WhatsApp. For the first time in India, DLF Delhi Malls will introduce an innovative feature called “Mirrored Messages,” aimed at empowering women and encouraging open conversations on important issues. 

The concept revolves around the installation of special mirrors in the restrooms at select locations within DLF Malls. These mirrors combine cutting-edge technology with privacy-focused messaging to create a secure space for women to connect and support each other. 

Here’s how it works: WhatsApp will incorporate new 4K LED technology in an unprecedented manner by installing high-spec screens behind mirrored Perspex, seamlessly blending with the existing bathroom setup. The screens will display animated graphics triggered by motion, such as using soap dispensers in front of the mirror, revealing hidden messages that will only be visible when someone approaches. When they step away, the message will vanish without a trace, mimicking the disappearing messages feature on WhatsApp. 

The Mirrored Messages feature not only ensures the highest quality and accuracy but also allows for customized messages that can be tailored to different sized and shaped mirrors in our locations. It offers a scalable solution that seamlessly integrates with the bathroom environment while prioritizing privacy.

“WhatsApp is committed to providing a safe and private space for users to have their most personal conversations,” stated Meta India VP Sandhya Devanathan, the parent company of WhatsApp. “Through this collaboration with DLF Malls, we are spreading awareness about the importance of checking in on a friend or a loved one. By encouraging women to support each other and speak up, we hope to make a positive impact in their lives.” 

DLF Promenade & DLF Avenue invite visitors to experience this unique and empowering initiative firsthand. The mirrored messages aim to foster a sense of solidarity and serve as a reminder for women to reach out to others for support, especially during challenging times. 

Mumbai: GotChosen, the social media platform that prioritises monetization for influencers, today announced the launch of ‘GotChosen Lite’, a lighter and faster version of its short-form video platform. The application was created for the Indian market, with the aim to optimise it for a wide range of users and focus on low-end mobile devices that don’t have a very fast processor, storage, or memory.

At under 30 MB download size, GotChosen Lite is now available to download on any smartphone, including low-end mobile devices. Users can view and upload short-form videos on the app, as well as engage, create, and monetize their content. Prior to the launch of GotChosen Lite, the standard or main version of GotChosen app was being offered to a limit audience on Google Play for mobile devices with over 3 MB memory ram.

With a reduced size of download and storage, GotChosen Lite also consumes significantly less resources from the device, without compromising on the experience of the user. While offering a similar user experience to the standard GotChosen app, the Lite version does not offer the full suite of features of content creation. However, content creators can easily create and post videos from the gallery of their mobile devices and also use the app camera with basic features.

Commenting on the light version, GotChosen founder and CEO Oz Silva said, “We developed GotChosen Lite with the aim to ensure that the size of our application does not become a deterrent for creators and users. We wanted a user-friendly app, which requires minimum resources, and allows them to create and consume content, as well as monetize it.”

“We are committed to providing the best experience for the users, while not forgetting the core of our operations – monetization. We are focused towards adding value to the creator space in India while making sure we are transparent with our audience in all aspects”, he further added.

GotChosen Lite is available for all android users and can be downloaded through Google Play Store. The standard version of GotChosen is available on Google Play Store and iOS.

Mumbai: In the lead-up to Social Media Day, The Trade Desk sheds light on the fast-growing, yet often overlooked opportunity for today’s marketers.

Contrary to what many believe, of the 307 hours that an average consumer spends online per month, less than half of that is spent on social media, User Generated Content (UGC) platforms and live game streaming.

Media habits in India have changed. In the latest report by The Trade Desk, consumers in India are spending 52 per cent of their time on the open internet, beyond the traditional search, social media, and UGC platforms that marketers are so familiar with.

Meet the Open Internet

Even though social media and UGC platforms have gained large numbers of users over the past decade, the open internet has flourished equally with the advent of new media channels, such as over-the-top (OTT) and CTV (connected TV) video streaming and music streaming.

The open internet — comprising news and general websites, over-the-top (OTT) and connected TV (CTV), music streaming and online gaming — reaches almost 600 million consumers, which equates to nearly every internet user in India.

• 4 in 5 increased their usage of the open internet over the past year
• 3 in 4 expect to increase their usage of the open internet’s channels

Coupled with the rise of ad-supported models, the open internet presents a significant – yet, underleveraged – opportunity for marketers.

The Paradox: Digital advertising hasn’t fully caught up yet

While users are spending more time on the open internet, digital advertising in India has not capitalised on its rapid growth. Brands are investing less than one fifth of their marketing spend on the open internet.

Up to 85% of India’s digital ad spend still occurs on social media and other UGC platforms. One possible reason is the reluctance of marketers to move away from a tried and tested approach. The latest report affirms why some of the world’s most forward-thinking brands have embraced data-driven advertising on the open internet:

The open internet maximises user engagements

• Consumers are 19 per cent more likely to find ads on news/websites less intrusive, compared to social media
• Consumers are 22 per cent more likely to recall ads on OTT/CTV, compared to YouTube

Premium content on the open internet offers greater brand impact

• Consumers are 33 per cent more likely to view ads on OTT/CTV as more premium, compared to YouTube
• Consumers are 17 per cent more likely to purchase products advertisers on news/websites, compared to social media

The Future

The Trade Desk general manager India Tejinder Gill said, “As we move towards the next era of digital advertising, the open internet will take centre stage for consumers. The Trade Desk is here to bring the much-needed data-driven decisioning and transparency to India’s digital advertising ecosystem, offering marketers the opportunity to tap into the popularity of streaming TV, prepare for the imminent deprecation of cookies and the immense growth of the open internet.”