ITV

Category: Digital

  • Driven by global momentum, PubMatic brings activate to APAC

    Driven by global momentum, PubMatic brings activate to APAC

    Mumbai: PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has announced the availability of its newest offering, Activate, in the Asia-Pacific region. PubMatic’s new end-to-end supply path optimization (SPO) solution allows buyers to execute non-bidded direct deals on PubMatic’s programmatic platform, accessing premium video and CTV inventory at scale.

    Since launching in the US and EMEA in May, Activate has gained traction across every region, with an active pipeline of more than 50 advertisers, agencies, and campaigns live through multiple global agency holding companies. Following this success, the solution is being launched in the Asia-Pacific region with partners including dentsu APAC, iQIYI, KINESSO India, Madison Digital, and Wishmedia.

    Activate represents a new industry paradigm by creating a single layer of technology that directly connects buyers and sellers of digital media. Activate allows a smooth shift from conventional direct transactions to programmatic private marketplace (PMP) or programmatic guaranteed (PG) deals. The platform gives media buyers more control over their omnichannel video investments by facilitating transactions across PubMatic’s premium CTV and online video inventory within a unified platform.

    “PubMatic’s launch of Activate in the Asia-Pacific region marks a significant milestone in our efforts to revolutionize the industry’s programmatic marketplace,” said PubMatic CEO & co-founder Rajeev Goel. “Activate is an extension of our successful SPO strategy that addresses advertiser demand for solutions that deliver a better return on video and CTV investments.”

    “At dentsu, we prioritize adtech maturity, focusing on transparency and control in the programmatic supply chain for efficient, high-quality media delivery. Our partnership with PubMatic plays a pivotal role in our supply curation and SPO practices,” said dentsu APAC chief product officer Sunil Naryani, who supports the Carat, iProspect, and dentsu X agencies in the region. “With PubMatic’s Activate, we anticipate delivering enhanced value to our clients by bridging the gap between buyers and sellers and further streamlining the supply chain, unlocking opportunities to maximize working media for their video and CTV investments.”

    “iQIYI is a long-time partner of PubMatic. Together we are committed to delivering innovation in the CTV ecosystem,” said iQIYI international business development & general manager of sales operation Andy Sun. “We’re excited to be a launch partner for PubMatic’s Activate solution and look forward to continuing to work closely together to drive effective programmatic CTV advertising.”

    “PubMatic is a key player in the programmatic ecosystem, and we’re excited to explore how Activate can benefit our CTV clients,” said KINESSO India business head Paras Mehta.

    “PubMatic is a valuable partner across India, helping us deliver transparent and effective solutions for advertisers,” said Madison Digital general manager & head of programmatic Suchi Jain. “We’re excited to see their continued innovation in streamlining video and CTV buying for our clients.”

    “Wishmedia is dedicated to providing advertisers in Korea with best-in-class digital advertising solutions,” said Wishmedia COO Meejoo Na. “We’re thrilled to be a launch partner for PubMatic’s Activate and look forward to our clients benefiting from a more efficient digital supply chain, and greater ROI on their video and CTV spend.”

    Non-programmatic insertion orders are expected to account for almost 60 per cent of CTV and 18 per cent of online video transactions by the end of 2023, according to industry estimates. Activate represents a nearly $65 billion expansion of PubMatic’s total addressable market.

    Built leveraging technology from PubMatic’s 2022 acquisition of Martin, Activate is fully integrated into PubMatic’s growing software suite, including the PubMatic Sell-Side Platform and Connect.

  • Karnataka Bank launches “Door step Gold loan facility” in collaboration with SahiBandhu

    Karnataka Bank launches “Door step Gold loan facility” in collaboration with SahiBandhu

    Mumbai: Karnataka Bank, a leading private sector Bank is launching “Door -Step Gold Loan” facility named “KBL-Swarna Bandhu” for its customers, a unique product for gold loans with end to end digitization. Through this product, the Bank will be able to provide Gold Loan Services at customer’s doorstep. Initially, this product will be available to customers in select centres of the Bank and will be gradually rolled out to all the branches of the Bank.

    Karnataka Bank is well positioned to expand its Gold loan portfolio and capitalise on the huge market opportunity. Door step Gold Loan product is a big step towards Bank’s goal of creating a robust & healthy Gold loan portfolio. By leveraging on technology services & Door step service framework, Karnataka Bank aims to focus on quality gold loan portfolio in the ensuing days.

    To achieve this, the bank has partnered with SahiBandhu, a leading aggregator platform for gold loans backed by The Manipal Group. SahiBandhu will act as a Corporate Business Correspondent and a Lending Service Provider. This collaboration aligns with extant guidelines on digital lending and will also help in improving the gold loan portfolio of Bank. KBL-Swarna Bandhu showcases the comprehensive digital capabilities of both KBL and SahiBandhu.

    Karnataka Bank CEO & MD SriKrishnan H has expressed that, “Door Step Gold loan lending model is one of the innovative avenues of lending against gold. “KBL-Swarna Bandhu” shall create a dynamic synergy in the entire gold loan portfolio of the Bank. This arrangement will help us in extending gold loans at the Door step of the customers once again proving our Bank’s orientation towards collaborative digital innovations to improve the customer service arena and by this we aim to achieve better Customer Delight.”

    Speaking on this occasion, Karnataka Bank executive director Sekhar Rao stated that “Bank is progressing on the Fintech initiatives with strong collaborations with partners in various fields. This initiative is also, one among the many such steps taken by the Bank. Our aim is to see this Century old Bank in a new Digital Avatar.”

    On KBL-Swarna Bandhu launch, SahiBandhu CEO & co-founder Rajesh Shet has expressed that, “As we continue to expand our footprint in the ever-evolving financial landscape, we are excited to announce our strategic partnership with Karnataka Bank (KBL). Our innovative tech platform enables gold loan at the customer doorstep. Through our unwavering commitment to customer-centricity, we continue to excel in the gold loan industry. Together with KBL, we are poised to unlock new opportunities, offering digital-first lending solutions through our gold loan aggregator platform.”

  • Unveiling the driving Forces Behind the Digital Marketing Boom in India

    Unveiling the driving Forces Behind the Digital Marketing Boom in India

    Mumbai: Digital marketing has become a force in the quickly changing field of marketing, revolutionizing the way companies interact with their stakeholders. Digital marketing is not just a passing fad in India’s diversified and vibrant landscape; it is a decisive and revolutionary force. We shall examine the causes of India’s thriving digital marketing industry in this post.

    1. The Mobile Revolution: A Staple in Every Household

    You see, mobile phones have transformed into our daily pals. It’s hard to find someone without a mobile phone these days, and here are the key reasons why:

    Pocket-Friendly Internet: The cost-effective data plans are a hit, enabling everyone, even in the remotest parts of India, to stay connected online.

    Smartphones for Everyone: With the prices going south and technology scaling up, smartphones are now a staple in almost every household.

    A Multi-Utility Buddy: Mobiles are no longer just for calls; whether it’s work or leisure, they are our go-to companions for pretty much everything.

    2. Spot-On Targeting: Making Every Penny Count

    Now, digital marketing has fine-tuned the way brands communicate with us, bringing in a direct and personal touch. Here’s how it’s reshaping the communication sphere:

    Tailored Conversations: Brands can now craft messages that resonate personally with varied groups, making the conversations more engaging and effective.

    Cost-Efficient: The physical boundaries have blurred. Brands can connect with audiences seamlessly with minimal Sales Team, and  without their heavy TA-DA bills, thanks to digital platforms.

    Budget-Friendly Creativity: The digital space allows for creative narratives that don’t drain financial resources, providing an even ground for businesses of all scales.

    3. Swift and Wallet-Friendly Outreach

    Navigating through the vast Indian demographic has its challenges, but digital marketing is bridging gaps swiftly and economically. Here’s the game-changer:

    Speed and Adaptability: Campaigns are now launched and altered at a pace we hadn’t imagined before, letting brands interact with millions effortlessly.

    Reach without the Deep Pockets: Unlike the hefty investments in traditional media, digital marketing ensures a wide reach without overwhelming costs, guaranteeing a great return on investments.

    At PromotEdge, we’re not just witnessing this exhilarating transformation; we are actively immersed in it, adding a vibrant ‘Desi’ touch to the digital marketing canvas. We’re here to make digital marketing approachable, fun, and a true representation of the myriad hues of India. In this digital age, we’re not just riding the wave, we are helping to steer it, adding a vibrant Desi colour to the landscape.

    The author of this article is PromotEdge CEO & founder Saurav Agarwal.

  • Data-driven creativity: Unleashing the power of in-house insights at RepIndia: Nazneen Joshi

    Data-driven creativity: Unleashing the power of in-house insights at RepIndia: Nazneen Joshi

    Mumbai: RepIndia, India’s leading independent digital marketing and communications firm that offers integrated digital services to brands across the country. Steered by the ambition of delivering full-stack digital marketing and communication services for clients across different industries. With a strong presence in key cities like Delhi, Mumbai, Bangalore, Ahmedabad, Kolkata, and Pune, RepIndia has solidified its position as a prominent player in the creative and digital domain.

    The evolving landscape of digital marketing is focusing on prioritising user engagements through all means necessary. While technology lies at the centre point of it, the focus on leveraging it remains scarce. At such a juncture, RepIndia, seeks to integrate technology and content together to create synergistic economies of scale to help clients offer unparalleled user experience to their customers. The brand aims to grow by 60 per cent in FY24.

    Nazneen Joshi is senior vice president and heads the West region for RepIndia, India’s leading independent digital marketing agency that offers full-stack digital services to brands across the country. Her responsibilities encompass the supervision of the Mumbai, Kolkata and Pune branches, making her a pivotal figure in the agency’s operational landscape.

    Her focus on new business development involves crafting actionable strategies to ensure account profitability. She also holds the position of RepIndia’s PoSh Chairperson, exemplifying her commitment to fostering a positive work environment. Joshi envisions RepIndia as the preeminent digital agency in India, specialising in reputation management and corporate communication. She aims for the agency to be the leading creative force in the country and to expand its presence globally.

    Indiantelevision.com in an email chat with Joshi, to talk about the agency and their multiple offerings to their clients and much more……

    Edited excerpts

    On RepIndia being different from other Agencies which are present in the industry

    RepIndia is one of the largest, independent, integrated digital communications firms in the country with a pan-India presence. We are one of the only agencies which offers integrated solutions that are deeply rooted in tech, data and communications. With one of the largest 24X7 ORM, SEO, CRM and creative teams, we offer clients insights backed by data we mine in house, backed with a corresponding communications strategy. This gives us access to real gaps for a particular brand and a unique opportunity to address those gaps by means of digital strategy, creative storytelling and tech solutions.

    On RepIndia differentiating itself from other digital agencies, and some unique value bringing to the clients

    We bring clients a holistic, integrated approach. Given our founders come from finance backgrounds – the focus on data, ROI, real insights and analytics cannot be undermined. From a single post, to a 360* creative campaign, everything that we do at RepIndia is deeply rooted in data that mine in-house. By having access to 24X7 social listening teams, tools and data – we are monitoring, second by second what customers are saying about our brands, where the gaps are, where reputation is taking a hit, where the interest is and are sufficiently being able to supplement that with strategy, creative innovation, tech, data and communication.

    On RepIndia helping brands and businesses develop digital campaigns that are both targeted and engaging for their audience

    RepIndia deploys the most sophisticated tools available to deep-dive into target audience insights. We then pair those with the goals/objectives for a given brand to generate communication (digital campaigns, influencer amplification, communication, content, etc.) that organically resonates with the audience. We also formulate media strategies to ensure that each campaign is juiced for the maximum mileage ensuring that our brand gets the visibility, reach and engagement that is desired while generating positive sentiment for the brand in the eyes of our target audience by giving them the content that they have organically been seeking.  

    On the ever evolving field of Digital marketing and Social Media, with new trends and technologies emerging constantly and RepIndia staying up-to-date with the latest trends, and incorporating them into your clients’ campaigns

    When you have a workforce made up of people that eat, breathe and sleep digital – this is an inevitable eventuality. You cannot work in the digital domain without constantly innovating and adapting. You will suddenly have to cater to a new platform, a new algorithm, a new trend, etc. The beauty of digital is that it is ever-evolving. Having veterans in our team ensures that we are up to date with every trend, connected with representatives from every platform and have at our fingertips access to the most advanced tools to be able to track, monitor and see the direction the industry is heading and stay one step ahead at all times.

    On new innovations according to RepIndia be implemented in the industry

    At RepIndia Voice Search is a significant focus to optimize our search strategies that we’ve been experimenting with. Communications strategy within the metaverse is another territory that we are investing in + AR and VR integrations, specifically to deliver video immersive experiences to customers.

    On the challenges faced as an agency catering to such big client mandates in the Digital space

    Budgetary Constraints: Getting brands to invest more heavily on digital is always a challenge, but one that can be overcome with the right insight and strategy. Budgeting can be a hindrance, but it’s fulfilling when we are able to execute meaningful work within these constraints. Creative solutions and better use of resources, monopolies of scale, etc. can help executing campaigns and creative without exploiting marketing budgets.

    Measuring Success: Given how nascent digital still is – we are yet to arrive at acceptable measures for success, this often varies brand to brand – marketing professional to marketing professional.

    Client Retention: Retaining clients is our singular most important priority – even more valuable than acquiring new clients.  RepIndia has always focused on building long-term relationships with our clients, providing exceptional customer service, and delivering results that exceed expectations. This is what has ultimately allowed us to build and scale up a stable, sustainable business, with physical presence, pan-India.

    Blox.XYZ, NPCI, Kolte Patil, Amante, Xtep, Cairn India, Taco Bell, Raymond Realty, Blusmart.

    On the role of social media in a brand’s digital marketing strategy, helping its clients navigate the complex world of social media marketing

    Social media plays a critical role in marketing. It allows you to create a dialogue with your target audience, increase brand awareness, provide targeted communication, improve customer engagement, and drive traffic to a desired platform. At RepIndia, we have observed first hand by launching multiple brands on social media such as Burger King, Sephora, Gap and Tata Trusts – how social media platforms have become essential tools for businesses of all sizes. By following best practices, developing a comprehensive social media strategy, and regularly analyzing performance, businesses can maximize their social media presence and drive business results.

  • How India Shined At G20 Summit With Smart Marketing Techniques

    How India Shined At G20 Summit With Smart Marketing Techniques

    Mumbai: The G20 India Summit served as a global platform that brought the world’s largest economies together to address global economy, trade,  investment, and climate challenges. With India taking over the presidency of the summit, the country steered crucial discussions and left no stone unturned in demonstrating its leadership and marketing prowess to the world.

    The country utilized a mix of traditional and advanced digital marketing tools, promoting India’s economic potential, technological hold, and culture and heritage. In fact, the timely use of smart marketing strategies enabled the country to play a key role in promoting the summit and creating a buzz. At a glance, these strategies seem to focus on collaboration, economic stability, and effective governance. However, they also aim to project the nation as a key decision-maker and a force to reckon with.

    Let’s look at the digital marketing techniques used to promote the summit globally and showcase India as a global brand.

    Digital Marketing

    India leveraged the power of digital marketing and social media platforms to reach a global audience, creating a long-lasting impression. The strategy is to use digital media and social media platforms to create a digital presence, highlighting the event’s significance and India’s role in it on a global scale. These marketing strategies focused primarily on the dissemination of information and facilitating real-time engagement. Moreover, effective digital connectivity through proper marketing channels helped to generate immense curiosity around the event.

    Social Media Campaigns

    India used popular social media platforms like Instagram, Facebook, and X to share real-time updates and photos from the summit. This marketing strategy kept the public informed about the event’s developments and helped build engagement. As a result, social media was buzzing with G20 updates and piqued the interest of the audience from guest countries.

    The government of India also launched a social media campaign #G20India, and used it diligently to share photos and updates from the summit. This social media campaign also focused on sharing engaging videos and infographics highlighting our economy and the country’s commitment to fostering global cooperation.

    Use of Marketing Channels

    The mix of effective marketing mediums contributed significantly to promoting the event and its agendas. To begin with, India launched a multimedia ad campaign encompassing platforms like radio, print, and TV to reach more individuals. Additionally, collaborations with leading media outlets helped garner extensive earned media coverage in the form of feature articles and op-eds, in national and international media. These attempts stimulated interest in the summit and projected a positive image of the country as a powerful leader.

    Website Launch

    The Government of India launched a dedicated website for this G-20 summit that displayed details of the event, highlighting its agendas and information about the participating nations. The government used the platform proactively to promote India’s mission, culture, and heritage. Recognizing the effectiveness of digital media and its scope, the official website had a dedicated section for digital marketing. It primarily displayed information on how different enterprises can get involved and promote the summit.

    Traditional Marketing Methods

    Besides social media campaigns, digital marketing platforms, and active website engagement, India used traditional marketing methods to draw attention to the summit. For instance, the organizers used public relations and print advertising and set up multiple posters, banners, and billboards across several cities for the G-20 summit’s promotion. The government also hosted several programs, including a youth summit, a business summit, and a cultural festival to demonstrate India’s strength and attract more trade and investment opportunities.

    Conclusion

    The government of India enlisted the help of marketing strategies, including digital marketing, social media campaigns, and traditional methods to promote the G-20 summit at the domestic and international levels. The successful implementation of the strategies helped the summit garner global attention and projected the country as a potential hub for trade, investment, and tourism. The success of the G-20 Delhi Summit, coupled with the effectiveness of the marketing campaigns will continue to benefit India and help reach its potential.

     

  • Lord’s Automative partners with GarageWorks to revolutionise the electric vehicle service landscape in India

    Lord’s Automative partners with GarageWorks to revolutionise the electric vehicle service landscape in India

    Mumbai: Lord’s Automative Pvt. Ltd., a subsidiary of Lord’s Mark Industries and a market leader in India known for the production of best-in-class environmentally friendly electric 2W and 3W, is proud to announce its exclusive partnership with GarageWorks, a front-runner in doorstep two-wheeler and three-wheelers after-sales services, to provide after-sales doorstep support to the customers for all EV service requirements.  

    This strategic alliance between Lords Automative and GarageWorks presents an enticing business prospect, poised to reshape the electric two-wheeler and three-wheeler after-sales services landscape nationwide while aiming to contribute to a cleaner and greener future for the country. With a commitment to innovation and sustainability, Lords Automative offers top-quality electric vehicles, while GarageWorks’ expertise ensures complete doorstep support for electric vehicle owners throughout their journey.

    GarageWorks’ doorstep services have redefined two & three-wheeler management, providing consumers with unprecedented convenience and assurance. Since its inception in 2017, GarageWorks has seamlessly delivered over 200,000 services, showcasing its commitment to excellence and innovation. GarageWorks’ prowess extends beyond innovative service offerings, encompassing a skilled workforce proficient in diagnosing and addressing challenges for both ICE and EVs. This unique expertise positions GarageWorks as a valuable servicing partner for OEMs nationwide.

    Lords Automative Pvt. Ltd. CEO Dr. Veer Singh, expressed his profound enthusiasm about the partnership, stating, “We are delighted to join hands with GarageWorks to revolutionise the electric vehicle service market in India. Together, our shared aspiration is deeply tied to sustainability, innovation, and our unwavering belief in the potential of electric mobility to transform the automotive sector. With our commitment to producing top-quality electric vehicles and GarageWorks’ expertise in after-sales support, we aim to drive the journey towards a greener and more sustainable future for India’s electric vehicle industry.”

    The recent National Informatics Centre (NIC) report highlights monthly sales of approximately 50,000 electric two-wheelers in key urban centers, underscoring the shift towards sustainability driven by escalating fuel costs. Demand for after-sales service for electric two-wheelers is set to grow at a rapid pace. This growing need for maintenance services for such vehicles creates a unique challenge as India’s two-wheeler after-sales servicing is handled primarily by the unorganized sector. It is estimated that only 20 per cent of two-wheelers were serviced at OEM workshops after the warranty period in FY’22.

    GarageWorks, with its forward-looking vision, emerges as a transformative force to address this challenge. The company had already set up training modules for its mechanics to understand electric bikes back in 2022. “Our strategic partnership with Lord’s Automotive Pvt. Ltd. signifies a pivotal moment in the Two-Wheeler and Three-Wheeler EV industry. As EVs surge in popularity, the seamless integration of top-tier vehicles and doorstep services redefines the ownership experience. This collaboration will empower EV manufacturers to focus on production and sales, while we converge with our unparalleled services with the help of our mechanics who are trained to repair electric vehicles,” emphasises GarageWorks co-founder & head EV Ravishankar Krishnamurthy.

    “Apart from safety and range, after-sales support is one of the top three concerns for any user willing to switch to EV. This partnership aims to address customer concerns through a hassle-free doorstep experience,” he added

    Currently operational in 10 cities in India viz. Mumbai, Pune, Nagpur, Bengaluru, Hyderabad, Surat, Ahmedabad, Indore, Jaipur, and Lucknow, GarageWorks plans to expand its footprint to all major cities across India within the next few months, making its exceptional services accessible to a wider audience.

    This collaboration between Lord’s Automative and GarageWorks signifies a much-needed step towards a more sustainable future in India’s electric vehicle industry. By combining their expertise, these two industry leaders aim to make electric vehicle proprietorship not just ecologically mindful but also a blissful and worthwhile experience.

  • Nearly three-quarters of creative leaders in India view generative AI as an essential part of their toolkit: Canva survey

    Nearly three-quarters of creative leaders in India view generative AI as an essential part of their toolkit: Canva survey

    Mumbai: Canva, the world’s only all-in-one visual communication platform, has released new insights from more than 4,000 marketing and creative leaders on their attitudes towards  generative AI. The company commissioned Morning Consult to survey marketers and creatives from India,  US, UK, France, Germany, Spain, Brazil, Mexico, and Australia, to understand how AI is transforming their  organizations and their roles.

    The top findings specific to India include:

    ● Generative AI is fast becoming a fixture in the modern workplace. Ninety-seven percent of  marketing and creative leaders are comfortable with the rise of generative AI, with 72 per cent already  considering it an essential part of their creative toolkit.  

    ● AI is unlocking productivity and unleashing creativity. The majority (84 per cent) agree that AI-powered  tools reduce the minutiae of repetitive tasks, freeing them up to focus on the more creative and  meaningful parts of their role. Seventy percent say generative AI tools are enhancing their team’s  creativity with 72 per cent reporting time savings of at least 2-3 hours per week. Thirty-nine percent of  teams are saving between 4-5 hours per week on creative projects. Of the minority (15 per cent) who feel  generative AI tools are limiting their team’s creativity, the most common objection (53 per cent) was  preventing the development of original ideas.

    ● The AI ecosystem is fragmented and complex. Seventy-four percent believe there are already too  many generative AI tools, with 75 per cent overwhelmed by the learning curve. While most are excited  about the opportunities to elevate creativity, 62 per cent feel pressured to use it to keep pace with change  and 58% say they don’t know how to get the most value out of the technology.

    ● Generative AI is transforming the content creation process. With marketers and creatives tasked  with creating huge volumes of content, many are turning to AI for assistance. Most respondents  have used generative AI to create written content (88 per cent), generate unique images 84 per cent or edit  images and videos (83 per cent). Looking five years ahead, more than half (55 per cent) believe generative AI tools  will be better than humans at creating visual images.

    ● Concerns about data privacy persist. The ability of generative AI tools to process data and  generate sensitive information has raised some concerns. Marketing and creative leaders ranked  customer data (77 per cent), company data (76 per cent), and personal data (74 per cent) risks as their top concerns, over job loss, plagiarism, and bias. Organisations are addressing these risks, with more than half  (56 per cent) saying their company has established strict guidelines for the use of generative AI.

    Canva global head of brand marketing Natalie Schwartz said, “Tighter budgets, increased content  demands, and non-stop deadlines have led marketers to embrace generative AI tools to scale their output.  Our findings reinforce the fact that AI-powered tools are breathing new life into creativity and productivity  for marketers, a profound impact we see firsthand as a visual communication platform. In India, we’re  seeing an overwhelming acceptance of generative AI amongst marketing and creative leaders. Clearly,  they’re excited to see how this technology will impact the larger marketing ecosystem.”  

    Methodology

    Canva commissioned Morning Consult to survey 4,050 business leaders in marketing and creative roles.  These individuals are decision-makers for purchasing software in their department or company.  Specifically, Canva surveyed 505 business leaders in the United States, 500 in the United Kingdom, 513 in  Spain, 503 in Germany, 497 in France, 524 in Brazil, 315 in Mexico, 377 in India, and 316 in Australia. 

  • Double the fun & double the chicken with KFC India’s new prank video

    Double the fun & double the chicken with KFC India’s new prank video

    Mumbai: Some things in life can’t be understood, they just need to be loved. Like KFC India’s recently introduced all chicken, no bun Double Down Burger. This is what a chicken lover’s dreams are made of!

    With a creative spin on the concept of ‘Doubles’, KFC’s latest prank video ropes in two identical twins to stage a prank that is sure to make you ROFL.

    In the first half, ‘Double Trouble in the que’, the twins play the role of two customers who are waiting for their food. As soon as one’s order is delivered, she takes the tray and leaves, but the other twin comes in from behind and asks about her order, leaving people around her confused.

    In the second half, ‘Double encounter at the counter’, both twins take on individual roles behind the counter, with one twin taking the order and the other serving the customer their order. Fans are unable to decode this level of multitasking and wonder how the same person is doing everything at once!

    Both these instances end with a simple message, some things in life are meant to be enjoyed not understood just like the KFC Double Down Burger.

     

     

  • We have robust plans to strengthen our presence in markets worldwide”: FieldWeb’s Amit Dhawan, Sandeep Singh and Shashank Tiwari

    We have robust plans to strengthen our presence in markets worldwide”: FieldWeb’s Amit Dhawan, Sandeep Singh and Shashank Tiwari

    Mumbai: FieldWeb is India’s first Field Service Management (FSM) application, built primarily for SMBs (small and medium businesses) and MSMEs to track and manage their field business operations digitally and securely.

    Established in 2019, FieldWeb by CoreField Technologies is India’s first Field Service Management (FSM) application built for the small & medium businesses. The company caters to more than 50+ industries and aims to digitise one million SMBs and MSMEs in the field services industry by 2025.

    The tech start-up made their very first expansion announcement in India about the expected turnover, number of downloads in one year, no. of business they collaborated with, no. of technicians registered etc. among other expansion plans.

    Today, FieldWeb is becoming a household name. Business owners and fieldworkers use the app extensively while creating 1000’s of tasks every day. The high engagement has resulted in more than 25 per cent of revenue growth, a 27 per cent decrease in customer churn rate and a 32 per cent increase in workers’ productivity.

    Indiantelevision.com caught up with FieldWeb founder & director Amit Dhawan, FieldWeb co-founder & CBO Sandeep Singh and FieldWeb by Corefield Technologies head of growth Shashank Tiwari.

    Edited excerpts

    On FieldWeb changing the landscape of the Field service industry in India/UAE and worldwide

    Dhawan– FieldWeb has been a pioneer in the concept of building a 360-degree ecosystem for the field services industry by building a solution that solves their overall business problems, from hiring workers to generating leads, managing business, selling and buying inventory, and even managing finances.

    We are bringing transparency and efficiency to the operations of the field services industry in the market by exploring new technological possibilities that help small and medium business/enterprise owners maximise their income growth, field worker productivity, customer satisfaction, and overall business stability.

    I feel extremely happy to share that several business owners and fieldworkers in the UAE use the app while creating 1,000+ tasks every day. The high engagement has resulted in more than 25 per cent revenue growth, a 27 per cent decrease in customer churn rate, and a 32 per cent increase in workers’ productivity.  

    The solution by FieldWeb is specifically designed to streamline processes, reduce costs, and improve customer satisfaction for all small and medium business owners worldwide.

    On the brand empowering all small and medium business players and MSMEs in the market

    Dhawan: There is a significant market for field service business owners who continue to operate their businesses in a manual fashion. Unfortunately, this traditional approach often leads to several inefficiencies, improper staff, and customer management, and ultimately, a loss of potential business opportunities.  

    The primary reason behind this manual operation is the lack of affordable digital solutions available to these businesses. As a result, they are unable to transition from their outdated processes to more streamlined and efficient methods.  

    Recognizing this challenge, FieldWeb offers a tailored solution designed specifically for small and medium-sized business owners/enterprises. The application is contributing to the empowerment of these enterprises by simplifying and automating several business aspects. The initiative is strongly focused on ensuring that MSMEs and SMBs can focus on growth rather than getting bogged down by administrative complexities.

    As we navigate the intricate landscape of empowering MSMEs and SMBs, technology-driven solutions such as FieldWeb play a pivotal role by digitizing the way all small and medium businesses and enterprises in the field services industry manage, generate leads, market, sell, recruit, finance, invoice, get paid, and organize their businesses.  

    On the current turnover of the company

    Dhawan: We are a growing company and have acquired 10,000+ SMBs and MSMEs and associated with 50,000 field service workers in a short span of 1.5 years. The current turnover of the company is approx 3cr ARR and is focusing on reaching out to at least 1M SMBs in the next 5 years.

    On the marketing tactics/strategies FieldWeb is using to stand out in the market

    Tiwari: FieldWeb employs a multi-faceted marketing strategy that combines innovative technology, customer-centricity, strong content creation, and strategic partnerships to maintain a competitive edge. We prioritize understanding our customers’ needs, ensuring our product evolves to meet those needs effectively. Our user-friendly interface and customer-focused approach help us stand out. We don’t just believe in moving with the conventional or proven methods to acquire customers, instead with our strong content creation and social media targeting we try to be present in front of all those service businesses who are finding the solution to their management issues.

    Additionally, we emphasize building strong partnerships to expand our reach. While we cannot divulge all our strategies, our commitment to providing exceptional value to our clients remains at the core of everything we do.

    On sharing details about the company’s expansion plans and the future for the next five years

    Singh: We have robust plans to strengthen our presence in markets worldwide and support businesses in their digital transformation.

    We at FieldWeb work diligently to provide SMBs and MSMEs with strong customer support along with a value-priced and easy-to-use application with multilanguage support available for all mobiles and that works well on low network configurations.

    Our approach remains to build a product that will help our clients get more revenue by increasing their ability to reach out to consumers. We are in the process of capturing the USA, Canada, the UK, and Southeast Asia markets and supporting businesses in their digital transformation.

    The vision is very clear, i.e., to build a strong 360° ecosystem globally by digitising the way SMBs and MSMEs (10 million+) engaged in the field services industry manage and organize their businesses. 

  • Cipla’s #BerokZindagi ushers in a new era of storytelling with digital content platform FilterCopy

    Cipla’s #BerokZindagi ushers in a new era of storytelling with digital content platform FilterCopy

    Mumbai: Cipla Ltd.’s #BerokZindagi, partners with one of India’s leading digital entertainment companies, Pocket Aces, to create multiple sketches for the platform’s leading short-form content channel – FilterCopy. By harnessing Pocket Aces’ expertise in crafting and amplifying unique stories, Cipla hopes to further the mission of its largest public and patient awareness campaign – dispelling asthma myths, improving inhaler acceptance, and inspiring asthmatics to live a Berok Zindagi (unstoppable life). This partnership marks the pharmaceutical company’s entry into alternative content formats, that uses relatable storytelling to convey and subtly reinforce an important message. The first video, ‘A Monsoon Romance: When Opposites Attract’, premiered on FilterCopy’s YouTube channel on 7 September.

    Created in easy-to-consume, snackable and shareable formats, each video will tell a heartwarming ‘Slice-of-life’ story scripted by the creative team at FilterCopy in collaboration with Cipla. The first premiere is a captivating love story set against the backdrop of the romanticized Mumbai monsoons. It will not only endear audiences but will also shed light on the fact that monsoons can be triggers for asthmatics. However, through subtle character integrations, the film emphasizes that with proper doctor-prescribed treatment, even those with asthma can enjoy the rainy season to the fullest. All films will be cross amplified through FilterCopy’s social media channels, reaching out to the ‘Digital GECs’ 22+ million audience and will be available in six languages – Hindi, Bengali, Telugu, Tamil, Malayalam, and Kannada.

    Cipla Ltd. CEO – One India business Achin Gupta said, “With India contributing almost 42% of global asthma deaths despite accounting for only 13% of the cases worldwide, Asthma continues to be a high burden disease in India affecting both adults and children.  Misconceptions about asthma and inhalers contribute to the imbalance in its prevalence and outcomes, but correcting these can significantly improve patients’ lives. Over the years Cipla has pushed the boundaries with #BerokZindagi, employing a multitude of creative mediums to help combat misinformation, stigmas, and myths about asthma as well as inhalers and connect with today’s audiences.

    By exploring various content formats that touch upon diverse themes our aim is to integrate our message of awareness and inspiration into the cultural fabric of the country, enabling us to reach and resonate with a wide-ranging audience. With this partnership, Berok Zindagi moves beyond being just an awareness campaign, but to a movement that aims to transform perceptions and improve the lives of those living with asthma.”

    Pocket Aces co-founder & CEO Aditi Shrivastava said, “The Cipla partnership is very special especially since it aligns perfectly with our renewed mission of positive content at Pocket Aces. Storytelling can have a profound impact on dispelling misconceptions, as the Cipla team has already proved with innovative initiatives on their #BerokZindagi campaign. We have thoroughly enjoyed working with the team at Cipla to design content pieces that will address different communities and distinct use cases that will reach a massive audience. Via this campaign, we are looking forward to leveraging our channel FilterCopy to educate, break myths, and empower our audiences to live #BerokZindagi.”

    Using ‘common sense’ as a tool to convey its message, Asthma Ke Liye Inhalers Hain Sahi, Cipla also released an ad film that follows the story of a young schoolboy living with asthma. After being underestimated by the rival cricket team because of his condition, the young boy shows them up and defies expectations, showcasing his talent and determination in the sport, while also highlighting the importance of sticking to his treatment. With a digital first approach, the film features a new rendition of the popular #InhalersHainSahi song.