ITV

Category: Digital

  • Indians choosing Southeast Asia even more post visa relaxation reveals Agoda

    Indians choosing Southeast Asia even more post visa relaxation reveals Agoda

    Mumbai: The recent visa waiver program introduced by Malaysia and Thailand for Indian travellers is paying off. Agoda search data reveals that the 30-day and 90-day tourist visa, respectively, have further driven demand for travel to the two Southeast Asian markets.

    Holiday-favorite Thailand has only grown in popularity since the recent visa relaxation came into effect with a 44 per cent increase in searches from India. The searches from India to Malaysia increased even more, with a 49 per cent rise in January compared to October last year, according to Agoda’s insights.

    Agoda recently announced that Thailand’s capital Bangkok is now the most popular outbound city destination for Indians, overtaking Dubai since the visa relaxations came into effect. Thailand’s beach destination Pattaya rose from fifth to third place. The top five city destinations are now Bangkok, Dubai, Pattaya, Singapore, and Bali respectively.

    Indian travellers are among the most prominent profiting from a recent wave of visa relaxations in the APAC region. Different markets across Asia recently announced changes to their policies for Indian and Chinese travellers in particular or are said to be considering similar measures. Indian travellers now enjoy visa-free access to 62 countries according to the Henley Passport Index.

    Agoda country director India, Sri Lanka, and Maldives Krishna Rathi stated, “The relaxation of visa norms seems to be an accelerator for India’s outbound travel landscape. More and more destinations are recognizing India’s potential as a key source market. With Malaysia and Thailand leading the way in terms of visa waivers, it’s clear that Southeast Asia’s allure is growing stronger. The fact that many of these destinations can now be visited without having to worry about the paperwork will likely encourage even more Indian travellers to go abroad and explore.”

    Agoda, offering over 3.9 million holiday properties, flights, and activities that can be booked together, is at the forefront of making travel easy and accessible. For Indian tourists looking to explore these top destinations, Agoda’s platform provides an ideal gateway for a hassle-free and memorable travel experience.

  • Mirchi Metro takeover: Mumbai’s Andheri Metro Station becomes the epicentre of entertainment

    Mirchi Metro takeover: Mumbai’s Andheri Metro Station becomes the epicentre of entertainment

    Mumbai: Mirchi, a city-centric music and entertainment company, collaborates with Mumbai Metro Line 1 for its innovative three-day initiative Mirchi Metro. The initiative’s core theme – Ruk Hans Chal – invites Mumbaikars to pause, smile, and then continue with their day with renewed energy. Mirchi is all set to redefine entertainment for its listeners and air live shows straight out of one of the busiest metro stations in the city – Andheri.

    From January 31 to 2 February, all Mirchi RJs including RJ Jeeturaj, RJ Prerna, RJ Dnyaneshwari, RJ Megha, and RJ Yashi, among others will take over the Andheri metro station to host their live radio shows from 8 am to 9 pm. Throughout the three days, the commuters will witness a unique musical experience during their metro ride as Mirchi curates a special program Mirchi Music Taxi.

    Beyond the live shows, Mirchi brings a host of on-ground activities to create a diverse and engaging experience for commuters. Each day Mirchi will execute an interactive activity on-ground in line with a distinct theme – ‘Ruk-Hans-Chal’ on Day 1, ‘Ruk-Gaa-Chal’ on Day 2, and ‘Ruk-Nach-Chal’ on Day 3. On the first day, Mirchi RJs will engage with commuters to bring smiles to their face; on the second and third day, commuters will get the chance to showcase their singing and dancing skills, respectively. Mirchi will also reward the best performances with goodies adding a touch of joy to Mumbaikars’ daily commute. That’s not all! Metro travellers can look forward to spotting actors Vidyut Jamwal and Nora Fatehi on 2 February, as they launch the latest track from their upcoming movie ‘CRAKK’ at Mirchi’s Metro booth exclusively.

    Commenting on this initiative, Mumba, ENIL, Mirchi business director Avijit Dhar said, “At Mirchi, we constantly keep innovating to bring the best in music and entertainment to our listeners. We are thrilled to bring ‘Mirchi Metro’ to the heart of Mumbai’s daily commute. Through this initiative, we aim to echo the spirit of our vibrant city and celebrate life amid Mumbai’s busyness. We look forward to engaging with our listeners as we transform the Andheri Metro Station into a lively hub of entertainment.”

    Tune in to Mirchi 98.3 and take a moment to enjoy Mirchi on the move!

  • ONDC announces ‘Build for Bharat’ nationwide initiative

    ONDC announces ‘Build for Bharat’ nationwide initiative

    Mumbai: The Open Network for Digital Commerce (ONDC), in collaboration with Google Cloud India, Antler in India, Paytm, Protean, and Startup India announces the ‘Build for Bharat’ initiative. The initiative aims to tackle diverse challenges in digital commerce, promoting industry innovation to develop practical solutions in this space.

    ‘Build for Bharat’ intends to tap into India’s technological and entrepreneurial potential with an expected participation of 200K+ participants representing startups, companies, and colleges. Prioritizing a participative and ecosystem-driven framework, the initiative is organized at a national scale across 50+ cities with top experts, leaders, VCs, and incubators onboard.

    To kick-start the initiative, an event took place on December 4, unveiling the problem statements for participants and extending an invitation for registration. Covering Retail, Mobility, F&B, Financial Services, and Logistics sectors, the initiative is designed to deliver three distinct outcomes as follows:

    1    Category 1 – ‘NextGen Ventures’’ is designed to supercharge venture creation on ONDC. Open to aspiring founders exploring multiple ideas or early-stage founder teams working on an idea, this track provides a pathway to raising capital, launching, scaling companies, and incubating new businesses.

    2    Category 2 includes Scalable solutions and invites participation from organizations or individuals including students with a focus on solving friction points faced by Network Participants.

    3    Category 3 includes Foundation solutions, exclusively for college students (18+) to identify proof of concept for the friction points faced by NPs.

    Prizes and Collaborations:

    Category 1 winners in ‘NextGen Ventures’ will enjoy exclusive opportunities from Antler in India and mentorship from industry stalwarts. They receive a chance to avail equity-free grants of up to INR 5 Crores. Winning teams also gain the opportunity to join Antler Residency, opening avenues for potential VC funding. This residency program not only offers capital but also serves as a platform for early founders to validate their ideas, build their teams, and launch and scale their companies. Moreover, Google India will provide shortlisted teams with Cloud credits accompanied by valuable tech guidance.

    Category 2 eligible winners are slated to receive Cloud credits from Google Cloud India for shortlisted teams and also for eligible winning startups.

    Category 3 winners benefit from Google Cloud India’s contributions, including Cloud credits for shortlisted teams and also credits for eligible winning startups.

    ONDC CEO & MD T Koshy said, “We are excited to organize this nationwide initiative focused on building innovative solutions for India’s rapidly growing digital commerce ecosystem. Initiatives like ‘Build for Bharat’ will unleash the talent and potential of India’s startup and student community to drive meaningful impact at scale. Through grants, investments, and recognition, we hope to nurture the best ideas into sustainable businesses.”

    Google Cloud India managing editor Bikram Singh Bedi said, “Google Cloud is committed to empowering India’s entrepreneurial energy and technical capabilities. The ‘Build for Bharat’ initiative, provides a platform to develop scalable solutions that can transform the digital ecosystem on a large scale. By bringing together students, startups, and businesses, we aim to foster collaboration and innovation towards an inclusive digital economy.”

    Antler in India partner & co-founder Nitin Sharma said, “At Antler, we were one of the first VCs to go very deep into a thesis on the game-changing potential of ONDC, asking ourselves whether it could do digital commerce what UPI did to payments. E-commerce requires moving atoms, not just bits, and also requires aggregation of a large number of small players. ONDC has a massive vision around reimagining and unbundling commerce, and we are committed to making more investments into the space. Through the ‘Build for Bharat’ initiative, we want to enable high-potential Indian founders with resources, an expert network, community and capital to build on ONDC.

    Paytm senior VP Sudhanshu Gupta said “As a buyer and seller network participant for ONDC, our mission is to bring the power of e-commerce to every seller and buyer in the country. Paytm se ONDC Network has gained massive popularity among users by unlocking the power of the inter-portable network through pricing and availability. We are excited to be a part of the ‘Build for Bharat’ initiative which aims to foster innovation and address the diverse challenges within the digital commerce landscape. This pan-India initiative will bring together the best minds in the country who will fuel a surge of innovative ideas to shape the future of digital commerce in India.”

    Protean eGov Technologies MD & CEO Suresh Sethi said, “’Build for Bharat’ is a brilliant initiative to bring together students, startups and businesses to unlock Bharat’s technological and entrepreneurial capabilities. As pioneers in creating DPIs for the nation, we are delighted to be a part of this collective effort that helps us further our mission of enabling population scale digital, social and financial inclusion through technology.”

  • The future of AI in influencer marketing: How AI can help brands find and connect with the right influencers

    The future of AI in influencer marketing: How AI can help brands find and connect with the right influencers

    Mumbai: The Advertising Standards Council of India (ASCI) estimates the social media influencer industry at $ 150 million, approximately Rs 1,200 crore. With the rise of content creators and their popularity, influencer marketing has become a behemoth in today’s digital landscape. However, navigating its vast, often murky waters can be a challenge. Finding the right influencer for your brand requires more than a high follower count and a trendy aesthetic. It requires a solid strategy, planning, identification, execution and tracking. The conventional way of influencer marketing involves all the above things manually.

    Gone are the days of guesswork and manual sifting through mountains of data. AI is rapidly transforming influencer marketing, injecting it with precision, efficiency, and data-driven insights. Let’s explore how:

    1. Unveiling the Perfect Match: From Guesswork to Granularity

    Imagine pinpointing an influencer whose audience seamlessly overlaps with your ideal customer, who embodies your brand values and resonates deeply with your target demographic. No more shotgun blasts, AI laser-focuses your search.

    ·   Hyper-Targeting Audiences: AI algorithms delve deep into data sets, analyzing demographics, interests, and online behaviour to identify influencers whose audience mirrors your target precisely. No more broad strokes. You zero in on the niches that matter.

    ·   Beyond Vanity Metrics: Follower count takes a backseat to real engagement. AI analyzes comment patterns, sentiment analysis, and brand mentions to identify influencers who spark genuine conversations and drive authentic connections.

    ·   Values Beyond the Veneer: Brand compatibility is crucial. AI digs into an influencer’s past content, brand collaborations, and overall online persona to ensure their values align with yours, minimizing potential dissonance and protecting your brand image.

    The manual process of doing the above things could take weeks, and it would still not be as reliable as this.

    2. Fraud? Not on AI’s Watch:

    The problem of fake followers is real! We’ve seen enough and more content creators rely on fake followers to inject their profiles with vanity metrics. We can monitor this ever-existing problem better with the use of AI. AI stands guard, a vigilant gatekeeper against fraud.

    ·   Unmasking the Phantoms: AI algorithms detect fake followers and suspicious engagement patterns, identifying inflated stats and weeding out inauthentic influencers who offer empty promises.

    ·   Transparency Reigns Supreme: With AI, brands gain access to transparent data and metrics, providing a clear picture of an influencer’s reach and impact. No more smoke and mirrors, just genuine insights to navigate campaigns with confidence.

    3. From Campaign Choreography to Content Collaboration:

    AI isn’t just a talent scout; it’s a campaign choreographer. Imagine crafting content tailored to resonate with your target audience, delivered through the voices of influencers who understand them best.

    ·   Predictive Performance: AI analyzes past campaigns and data to predict which content formats and messaging resonate best with specific demographics. It empowers brands to tailor their message for maximum impact.

    ·   Real-Time Optimization: AI monitors campaign performance in real-time, identifying what’s working and what’s not. It allows for on-the-fly adjustments, ensuring campaigns stay fresh and relevant, maximizing engagement and ROI.

    ·   Creative Amplification: AI can assist with content creation, suggesting video styles and hashtags, and generating copy drafts that align with the influencer’s voice and resonate with their audience.

    4. Building Relationships, Not Just Followers:

    Influencer marketing thrives on authentic connections. AI helps forge and foster genuine partnerships, moving beyond transactional campaigns.

    ·   Personalized Communication: AI analyzes past interactions and identifies common interests between brands and influencers, facilitating the development of personalized outreach strategies that foster long-term partnerships.

    ·   Mutual Collaboration: AI assists in co-creating campaigns, ensuring influencer input and alignment with their personal brand. It fosters genuine enthusiasm and organic content creation, leading to more authentic and effective partnerships.

    5. The Rise of Virtual Influencers:

    The future holds not just human influencers, but AI-powered personas designed to resonate with specific audiences. These virtual influencers offer brands a new avenue for creative expression and targeted audience engagement. We’ve already seen a lot of virtual influencers gain hundreds of thousands of followers and some top brands already collaborating with the AI influencers, helping their creators rake in solid money as well. We don’t blame companies for reaching out to these virtual influencers. The help with the following:

    ·   Hyper-Customization: Virtual influencers can be crafted to embody any demographic, persona, or niche, offering unparalleled flexibility in reaching target audiences.

    ·   Brand Consistency: Always on message, free from personal controversies, virtual influencers offer brands complete control over the messaging and image associated with their campaigns.

    ·   Content Efficiency: AI can generate vast amounts of content tailored to the virtual influencer’s persona and audience, ensuring a steady stream of engaging material.

    While AI offers a powerful array of tools, it’s important to remember that it’s not a magic wand. Human understanding and ethical considerations remain essential. Brands must approach AI-powered influencer marketing with transparency, focusing on building genuine connections and delivering value to their target audience.

    By leveraging AI responsibly and creatively, brands can unlock the true potential of influencer marketing, forging authentic partnerships, crafting targeted campaigns, and achieving genuine audience engagement. The future is bright, and fueled by AI, influencer marketing is poised to shine even brighter.

    The author of this article is Hype Capital founder Sachin Shah.

  • Gautam Sinha, former CEO of Times Internet launches his new venture SimpleO

    Gautam Sinha, former CEO of Times Internet launches his new venture SimpleO

    Mumbai: Gautam Sinha, the former – CEO of Times Internet has embarked on a new entrepreneurial journey with the launch of SimpleO.ai. With SimpleO.ai (short for Simple Office), Gautam and his team are on a mission to simplify the enterprise using AI, starting with the management of contracts and the risks, obligations, SLA’s, audits, compliance, and governance associated with them.

    Gautam is a global executive with over 35 years of rich experience including a wealth of startup and industry expertise. Prior to confounding SimpleO, Gautam was the CEO of Times Internet Ltd., the digital arm of The Times of India Group, where he drove the strategy, vision, and execution for all the internet, mobile and telecommunication properties of the group. With iconic brands like Times of India, Economic Times, Gaana, Mx, Magicbricks, TLabs, Dineout, Cricbuzz, Gradeup under the flagship of Times Internet, his contribution to the internet economy of India is well acknowledged.

    Prior to Times Internet Ltd., Gautam was the chief operating officer of CashEdge Inc., a company based out of New York and California working in payments and wealth management, where he worked since 2001 building and leading the company from startup to profitability. Prior to CashEdge, he held senior management positions at Sevant, Aspect Communications, at the Neural Applications Corporation, and as a scientist at the ministry of defense in India (DRDO).

    Reflecting on his new venture Gautam Sinha, said, “I used to have a personal pain point around management of contracts.  I used to sign many contracts on any average day, and with that used to take risks, obligations, SLA’s, governance, and audit commitments on behalf of the organization.  However, there were no end-to-end smart/AI tools to automatically dashboard and manage the risks, obligations, SLA’s, audits, compliance, and governance around the tens of thousands of signed contracts. Even the process of creating, negotiating, and executing contracts was very tedious and time consuming.  With the maturing of GenAI, we saw an opportunity to radically simplify the entire lifecycle and manageability of contracts by building a legal-grade GenAI product suite. SimpleO strives to infuse simplicity into the core of corporate operations, offering an innovative solution for the efficient and effective management of contract lifecycles. We believe that tackling this challenge will contribute to the overall efficiency and success of organizations, allowing them to focus on what matters the most.”

    SimpleO.ai is backed by successful investors and entrepreneurs in US and India, Satyan Gajwani, Sahil Barua, Mohit Tandon, Mukesh Singh and Vetri Vellore.

  • Lenskart partners with Frodoh World to tap into growing CTV consumption

    Lenskart partners with Frodoh World to tap into growing CTV consumption

    Mumbai: Fast growing CTV tech company, Frodoh World announces its partnership with Lenskart for a target-oriented compelling CTV campaign. Driven by Starcom India, the campaign that targeted CTV homes in Ahmedabad drove significant interest for the brand in the region. Frodoh World aimed to spread brand awareness and reach for Lenskart in affluent CTV household audiences.

    The campaign successfully achieved an extraordinary reach of over 550,000 Connected TV households, boasting an impressive video completion rate exceeding 90 per cent. Beyond mere viewership metrics, the campaign’s success was reflected in Lenskart’s report of a substantial 15 per cent to 18 per cent increase in store walk-ins across Ahmedabad, showcasing the campaign’s ability not only to engage audiences but also to drive real-world actions. The campaign featured four culturally resonant 20-second video creatives in Gujarati that were strategically executed on top OTTs, premium shows, and regional top shows during prime time.

    Lenskart general manager – marketing Anupam Tripathi said, “Our collaboration with Frodoh World for this compelling Connected TV campaign has proven to be a game-changer. The outreach and engagement with over 550,000 CTV households in Ahmedabad have not only elevated brand awareness but also translated into a substantial 15-18% increase in store walk-ins. We strategically chose a media mix incorporating traditional TV, Connected TV, and hyperlocalized targeting, coupled with personalized regional language content believing that a comprehensive approach is vital for campaign success. We look forward to further leveraging the power of innovative advertising solutions in our future campaigns, maintaining our commitment to a diversified media strategy.”

    Starcom India COO Niti Kumar said, “We are proud to have successfully executed our Connected TV campaign across top OTT platforms and regional prime-time broadcasts. The strategic partnership between Frodoh World and Lenskart, enabled by Starcom India, highlights the robust capabilities of Connected TV and underscores its potential for impactful advertising. We now look forward to driving such innovations for our clients in the future.”

    Speaking on the success of the campaign, Frodoh World founder & CEO Russhabh R Thakkar said, “The power and potential of CTV can only be harnessed and this campaigns success is a testament to this. Personalised ad formats make way for engagement and long-term recall and with this campaign for Lenskart we have been able to deliver ROI beyond expectations. We are certain that this campaign for Starcom and Lenskart is a kickstart to a long-term relationship.”

  • Beeing Social launches “Buzz Bee Buzz” – SaaS tool for influencer marketing

    Beeing Social launches “Buzz Bee Buzz” – SaaS tool for influencer marketing

    Mumbai: Beeing Social, digital marketing agency with a presence in Mumbai, Delhi, Dubai, and London unveils its latest innovation in the influencer marketing arena: “Buzz Bee Buzz.” This SaaS-based tool is tailored to transform how small and medium brands engage with influencer marketing, offering an integrated solution to meet the growing demands of this dynamic industry. 

    “Buzz Bee Buzz”: A database of 25 million influencers at your fingertips Buzz Bee Buzz emerges as a comprehensive platform with a database of around 25 million influencers across the globe, catering to various scales and categories. Its four distinct features – search, analyse, communicate, and pay – make it a one-stop solution, eliminating the need for multiple platforms and streamlining the influencer marketing process. 

    Addressing Market Needs with Expertise, founder of Beeing Social, Abhishek Mittal, shares insights on the inception of Buzz Bee Buzz, saying, “Leveraging our more than 12 years of experience in the marketing industry, we identified a gap in influencer marketing. Buzz Bee Buzz is designed to simplify and enhance the way brands connect with influencers, ensuring a seamless, efficient experience.” 

    Influencer Marketing: A Flourishing Industry

    The influencer marketing industry is not just thriving; it’s booming. As of 2024, the total projected revenue for influencer marketing spend is expected to reach $7.14 billion, marking a significant growth from the $4.99 billion recorded in 2022. This increase reflects a consistent upward trend in the industry, with a 23.4 per cent year-over-year growth in 2023 and a 15.9 per cent growth into 2024 this remarkable growth underscores the increasing significance of influencer marketing in the contemporary digital landscape. Buzz Bee Buzz positions itself strategically within this growing market, ready to harness Beeing Social’s deep-rooted expertise for its clients’ benefit. 

    Committed to innovation and excellence. The introduction of Buzz Bee Buzz signifies a pivotal step in the agency’s journey, marking its foray into influencer marketing with a tool to redefine industry standards.

  • Booking.com reveals top Republic Day weekend getaways

    Booking.com reveals top Republic Day weekend getaways

    Mumbai: With Republic Day around the corner, Indians are making the most of this three-day extended weekend to plan their getaways as they hit the roads and the skies. Booking.com share insights into the preferred travel destinations for Indian travellers this Republic Day.

    Some of the popular destinations for the long weekend include beach destinations like Puducherry, Goa and Alibaug and leisure hotspots like Jaipur, Udaipur, Mahabaleshwar, Ooty and Lonavala, within convenient proximity to major cities. As per Booking.com’s search data, travellers are also searching for closer-to-home international hotspots such as Dubai, Singapore and Bangkok.

    Commenting on the same, Booking.com country manager for India, Sri Lanka, Maldives and Indonesia  Santosh Kumar said, “2024 has many long weekends presenting a significant opportunity for the travel and hospitality industry to cater to the growing traveller demand and capitalising on this trend. The upcoming Republic Day falling on a Friday this year, has ignited a search in travel demand as Indians eagerly plan to make the most of the long weekend. We are seeing demand come in from couples followed by groups and families. In addition to hotels and resorts, we are seeing Indians opting for alternative accommodations such as homestays, guest houses, apartments and villas for their stay. With travellers indulging in short breaks, exploring destinations near and far, Booking.com is committed to enhancing the traveller experience and making it easier for everyone to experience the world.”

    Top searched destinations by Indians travelling domestically for the long weekend (January 26 to January 28, 2024)

    Puducherry
    Mumbai
    Jaipur
    Udaipur
    Mahabaleshwar
    Bengaluru
    Ooty
    Lonavala
    Goa
    Alibaug

    Top searched international destinations by Indians travelling for the long weekend (January 26 to January 28, 2024)

    Dubai
    Singapore
    Bangkok
    Paris
    Phuket
    London
    Hanoi
    Kuala Lumpur
    Ho Chi Minh City
    Tokyo

    Top searched accommodation types by Indian travellers travelling within India for the long weekend (26 January to 28 January 2024)

    Hotel
    Resort
    Homestay
    Guest House
    Apartment

    Indian Traveller Demographic travelling for the long weekend (26 January to 28  January 2024)

    Couple
    Group
    Family
    Solo

    Methodology

    The data scientists at Booking looked at the most popular destinations in India and Globally, accommodations searched in India and the travel demographics based on booking data by Indian travellers for search sessions between 15-12-2023 and 15-01-2024 and check-in dates between 2024-01-26 and 2024-01-28. 

  • Peek into the future of art with Lenovo & Intel

    Peek into the future of art with Lenovo & Intel

    Mumbai: Lenovo & Intel’s branded content series ‘Brave New Art’ is back for its second season on Disney+ Hotstar.  The series unites artists across different mediums to forge a never-imagined-before creative fusion. This season, the singular promise of being ‘braver’ shines through every aspect, from the diverse art mediums and edgy artists to storytelling, production, and the awe-inspiring final result.

    Four exceptional Indian artists, each masters in their respective disciplines, are challenged to combine their creative prowess and take their creativity to unexplored heights. Gopika Sukumaran, a Kalaripayattu martial artist, and Vinay Hedge, a Tilt Brush artist, kick off the series. Swapping her sword for a digital tilt brush, her warrior moves to create an extraordinary multi-dimensional painting.

    The second episode features digital artist Siddhant Gandhi (@toosid) and AI artist Madhav Kohli (@mvdhav), tackling the unprecedented task of envisioning a museum 500 years into the future. Each exhibit in the virtual museum pushes the limits of creativity and showcases the seamless fusion of art and technology.

    Using the Intel-powered Lenovo Yoga laptops, the content series breaks new ground for the category. Showcasing the formidable synergy between Intel and Lenovo – a technological collaboration essential for pushing the boundaries beyond the ordinary.

    National creative director Kartikeya Tiwari, said, “We’re very grateful and proud to create long-term intellectual properties for our partner brands. Brave New Art is one of the finest from our creative house. This year we decided to really set a starting point which was scarily audacious.”

    “Our innate curiosity drove us to wonder what would happen if Kalaripayattu met 3D Art or what would a museum of the future look like. With Lenovo and Intel’s partnership, and collaborations with top-tier artists, we were able to really make art that is brave,” Tiwari added.

    Lenovo brand marketing manager Monica Reddy stated, “Time and again, we marketers have been spoon-fed the myth of dwindling attention spans – that we have seconds to convey our message given that the world lives under a great deluge of entertainment and information. Brave New Art Season 1.0 proved that wrong. When truly captivated by a compelling story, people have plenty of time and attention. And with Season 2.0, the attempt is to take storytelling and visual delight up by several notches. The Lenovo Yoga range offers many exciting features, especially for creators. And what better way to bring this alive than to show real-life use cases in an exciting, engaging format – albeit 8-10 mins long? It transcends a mere campaign for us by inviting consumers on a creative journey and establishing the Yoga ecosystem as an essential must-have for those in the field through demonstration.”

    Global Account (Lenovo), Asia Pacific & Japan, Intel director, said  George Chacko, “Intel is incredibly proud to be associated with the ‘Brave New Art’ campaign, helping artists push the boundaries of creativity using cutting edge technology made possible by the strong collaboration between Intel and Lenovo. It is not surprising that the creative team behind this new campaign chose the latest Lenovo Yoga Laptops powered with Intel® Core™ processors.  These laptops, exemplifying the future of computing and torchbearers of Intel’s Engineered for Evo program, deliver to best-in-class AI-powered performance, enhanced battery life, instant wake, fast-charging, high-quality cameras and enhanced connectivity features.”

  • Noise’s latest digital film tests the fit of India’s first OWS in mid-air adventure

    Noise’s latest digital film tests the fit of India’s first OWS in mid-air adventure

    Mumbai: Noise has released a new digital film showcasing the unparalleled fit and stability of the first OWS, Noise pure pods. Featuring renowned content creator San Kalra, the film takes viewers on an adrenaline-pumping journey, where San puts the Pure Pods to the ultimate test: bungee jumping.

    As a brand that leads by example, Noise undertook an exhilarating challenge to highlight the lightweight and non-intrusive design of its latest OWS which provides a natural and ergonomic fit. The challenge aimed to demonstrate that these earbuds not only deliver exceptional audio experiences but also remain securely in place during extreme activities, offering users ultimate comfort and convenience.

     

     

    As San takes the daring leap during the challenge, the film highlights the robust design of Noise Pure Pods in action. Despite the intense free fall and high-impact manoeuvres, the earbuds remain firmly in place, showcasing the brand’s commitment to delivering uninterrupted comfort even in the most challenging scenarios.

    Launched in December 2023, Noise Pure Pods is a new form factor crafted for ultimate ear comfort, elevating consumer experiences with a meaningful upgrade to their daily lifestyle. They stand out by delivering a seamlessly immersive listening experience with balanced sound output while resting comfortably on the ear. Equipped with AirWave™ Technology – utilizing precise air conduction mechanisms for unparalleled sound quality – the OWS offers longer and more comfortable listening sessions, boasting up to 80 hours of playtime. For added convenience, the detachable Pure Band introduces a layer of customization, effortlessly transforming the pods into a neckband. This feature caters to those who prefer a different style, emphasizing Noise’s commitment to providing a diverse and tailored listening experience for India’s pulse keepers.