ITV

Category: Digital

  • “Clients can expect a seamless and intuitive experience when using AGenC’s platform”: Rishabh & Shruti

    “Clients can expect a seamless and intuitive experience when using AGenC’s platform”: Rishabh & Shruti

    Mumbai: AGenC made its much anticipated debut on 6 April, marking a dawn of transformative content creation and management. Operating on a monthly subscription basis, AGenC’s pioneering platform grants subscribers access to a treasure trove of features and assets. Clients can unleash their imagination by generating up to 30 ideas monthly, with the flexibility to tailor settings with each renewal. Moreover, for those seeking extra campaign creation support, AGenC’s unique token system offers on-demand access to supplementary idea generation.

    The agency promises a seamless and intuitive journey for clients, empowering them to unlock their creative prowess and achieve unparalleled success in their marketing endeavors. Whether crafting compelling ad campaigns, devising captivating social media content, or generating engaging blog posts, AGenC emerges as the quintessential AI marketing partner, propelling businesses toward new realms of innovation and prosperity.

    Indiantelevision.com caught up with the co-founders Rishabh Kapoor & Shruti Mohan, who offered deeper insights into their agency.

    Edited excerpts

    On the significance of AGenC’s official launch on 6 April in the realm of content creation and management

    AGenC’s official launch on 6 April signifies a new era in content creation and management, with the introduction of a cutting-edge AI-powered marketing partner. This launch brings about a transformative shift in the industry by providing unparalleled speed, efficiency, and creativity to clients. With the introduction of AGenC, the focus shifts from scaling and execution activities to unleashing human creativity, while AI handles the scaling and optimization aspects.

    On leveraging advanced AI and Machine Learning technologies to benefit its clients

    AGenC harnesses advanced AI and Machine Learning to revolutionize creativity in marketing. By marrying AI technology with human ingenuity, it empowers businesses to focus on crafting compelling narratives while AI handles campaign execution, scaling, and optimization.

    Operating on a flexible monthly subscription model, AGenC offers clients access to a plethora of features. Subscribers can unleash their creativity with up to 30 ideas per month and adjust settings to meet evolving needs.  With a unique token system, AGenC provides on-demand idea generation for additional campaign creation. This flexibility allows clients to scale marketing efforts as required.

    AgenC enables users to unlock their creative potential and go bigger with their idea and drive success across multiple touch points. AGenC ensures consistent brand tonality while speaking to diverse audiences in a personalized, localised and relevant manner.

    In its initial rollout, Phase 1 of AGenC introduces a comprehensive approach to content communication for all platforms providing text support across various domains. With AI precision, AGenC enables brands to effectively engage with a multitude of audiences, adjusting messaging to suit demographics, locations, and consumer behaviors. Overall, AGenC facilitates personalized and contextually relevant brand communication, fostering meaningful connections with audiences on a more intimate level which is the absolute need of the hour. Blanket targeting is ineffective and ends up burning a hole in our pockets with skyrocketing ad spends with outputs that aren’t justified.

    On the subscription model offered by AGenC, and what features does it grant to subscribers

    AGenC functions under a monthly subscription framework, offering clients an array of features and resources. Subscribers have the capacity to create up to 30 ideas monthly. This subscription model provides adaptability, permitting clients to modify settings with each renewal to align with their changing requirements and goals.

    There are 3 subscription packages with pricing ranging between 50k to 1.5L per month. Clients can choose a subscription tier based on their needs, with each tier allowing the onboarding of a minimum of 5 brands under one subscription account. This structure provides flexibility and scalability to accommodate diverse client requirements.

    Can you explain how AGenC’s token system works for clients requiring extra campaign creation

    AGenC empowers marketers to amplify and enhance their ideas by relieving the challenges of execution. By entrusting AI with the tasks of scaling and optimization, marketers can dedicate their efforts to developing captivating narratives and innovative strategies. Additionally, AGenC mitigates creative exhaustion by simplifying the coordination of various platforms and their unique touchpoints, enabling marketers to uphold uniformity and significance across channels.

    On the kind of experience clients can expect when using your platform

    Clients can expect a seamless and intuitive experience when using AGenC’s platform, AGenC empowers marketers to focus on making ideas bigger and more creative by taking away the burden of execution hassles. The platform enables clients to achieve scale and  maintain flawless consistency across multiple touchpoints and platforms, ensuring that their brand universe is maintained while speaking to different target audiences in a personalized and contextually relevant manner. With AI handling scaling and optimization, marketers can devote their energy to crafting compelling narratives and strategies. Moreover, AGenC helps prevent creative fatigue by streamlining the management of content execution across multiple platforms and their distinguished touchpoints, allowing marketers to maintain consistency and relevancy across channels. Your 2 monthly long efforts of ideating, curating and executing a campaign will be done in mere minutes with AGenC.

    On Phase 1 of AGenC launch cover within its ecosystem

    In its initial rollout, Phase 1 of AGenC introduces a comprehensive approach to content communication for all platforms providing text support across various domains. With AI precision, AGenC enables brands to effectively engage with a multitude of audiences, adjusting messaging to suit demographics, locations, and consumer behaviors. Overall, AGenC facilitates personalized and contextually relevant brand communication, fostering meaningful connections with audiences on a more intimate level.

    On enabling brands to speak to different target audiences in a personalized and contextually relevant manner

    Marketing communication has been broken down into mathematical formulas to foster personalized and localized communication, AGenC’s Choice & Input model allows clients to tailor communications to specific brand needs. This model enables users to choose touchpoints, define target groups, outline brand verticals, and set communication objectives, ensuring a tailored approach to content creation.

  • How AI and Automation are transforming our employment ecosystem

    How AI and Automation are transforming our employment ecosystem

    Mumbai: The recent strides that have been made in the field of Artificial Intelligence have been enabled by the groundbreaking innovations in computing and large language models have been responsible for a big wave of automation in the IT ecosystem. When it specifically comes to the role of AI and automation in transforming the employment ecosystem, following points come to my mind.

    The Impact of AI on Job Functions

    Both AI and automation have impacted the demand and requirement of workforce across varied segments and occupations. In its ‘Future of Jobs’ report, the World Economic Forum (WEF) notes that around 23% of jobs would be disrupted in the next five years. During this period, while 83 million roles are projected to disappear,69 million new ones will emerge – a net deficit of 14 million jobs.[1]

    Although factors such as AI would impact employment, technology will be the biggest driver of job changes. The emergence of generative AI tools is expected to accelerate these changes There will be a long-term trend towards more technology-oriented functions and a growing demand for digital specialists.

    A closer analysis uncovers some positive takeaways. For example, even as AI automates several tasks, it’s the routine, repetitive roles that are automated. AI-driven tools, chatbots and virtual assistants are streamlining workflows and communication while permitting people to pay attention to high-value assignments.

    By automating multiple tasks, AI is generating greater opportunities for the upskilling and reskilling of the workforce. As automation gathers momentum, people are acquiring new skill sets to remain relevant in the employment space. These skills complement AI programming, data analysis and interpretation, machine learning and more. Therefore, new jobs are being created as organisations deploy digital technologies that need skilled people to operate and maintain AI-powered systems.

    AI-driven insights and data analysis enhance the decision-making processes of firms, permitting more well-informed, decisive strategies. Companies are also investing in training programmes to equip the workforce with the requisite skills that meet the requirements of AI technologies.

    The ability of AI to process and analyse massive amounts of data is ensuring higher efficiencies and more productive outcomes.

    As AI is integrated into various workplace functions, multiple issues are gaining prominence, including ethical considerations. In AI decision-making processes, fairness, transparency and accountability are crucial elements. However, while deploying AI, a human-centric approach is vital to make sure that the technology aids and complements human skills instead of replacing them.

    Collaboration, Creativity and Soft Skills

    To obtain optimal results, collaboration between human supervisors and AI tools is imperative to ensure that there is some level of oversight in the functioning of AI tools. Given this need, data scientists, AI engineers,programmers, machine learning specialists and cybersecurity experts, among others, are in great demand as organisations work to leverage AI’s vast potential. Increasingly, AI experts are playing a key role in designing, running and fine-tuning AI-enabled systems.

    Even as concerns arise about the impact of AI on the overall jobs landscape, one cannot overlook the fact that people with high creativity,interpersonal and soft skills will continue to be in demand since there are areas where the human touch is essential.

    As digitalisation grows by the day, organizations and employees who wish to stay future-ready will be required to nurture and develop a broad spectrum of emerging and evolving skills. This is the best way to meet the dynamic demands of the changing workplace environment where both digital expertise and soft skills will hold distinct importance.

    Rather than considering the negative impacts of automation on jobs, it’s in the best interests of employees to embrace the change and upskill. It is important to remember that though some jobs may become obsolete, new roles will emerge simultaneously. This is precisely what happened in banking, e-commerce, and other industries. In the case of e-commerce, although the new industry affected traditional retail roles, it concurrently created new employment and entrepreneurial opportunities in digital payments, logistics, warehousing, and other domains.

    The Advantage of Lifelong Learning

    Keeping these factors in mind, entrepreneurs and employees should adapt to the changing business dynamics to help them retain relevance in the new age economy. Where businesses are concerned, they should invest in digital technologies to stay ahead of ongoing market disruptions. Furthermore, they must invest in trainingas well as learning and development programmes so their workforce can maintain its competitive edge.

    As for employees, they should embrace the concept of lifelong learning to ensure their employability quotient remains high at all times despite digital disruptions. In today’s digital era, agility, adaptability,continuous learning and resilience are the best means for both employees and employers to be future-ready, competitive and relevant at all times.

    The author of this article is Ritsuko Hidaka, Head of JDU – Fujitsu.

     

  • Parksons Cartamundi launches new film Asli Fan Khelta Hai!

    Parksons Cartamundi launches new film Asli Fan Khelta Hai!

    Mumbai: Cricket and playing cards, though seemingly different worlds, share a common thread – a spirit of competition that binds people together. True Mumbai cricket fans don’t just watch the game – they live it. Bringing this passion to life, Parksons Cartamundi, a leading force in playing cards, has unveiled a new digital film titled “Asli Fan Khelta Hai!” This campaign celebrates the die-hard cricket fandom of Mumbai and how the joy of playing cards strengthens that passion. Moreover, Parksons has further taken it up a notch and amplified the excitement of cricket to the world of playing cards with the launch of the official Mumbai Indians playing cards.

    Produced by Schbang Motion Pictures, the film explores the essence of what it means to be an “Asli Fan.” These are the passionate supporters who go beyond simply watching the game. They live and breathe their team spirit, actively participating in the experience. They are the ones proudly sporting Mumbai Indians jerseys, and now, owning a deck of these specially designed-playing cards becomes another way to showcase their devotion. Understanding this, Parksons Cartamundi has launched a captivating digital film cleverly highlighting the shared spirit of competition that binds cricket and playing cards. Just like on the cricket pitch, where the best team emerges victorious, playing cards offer a fun and competitive experience that unites people.

    The narrative follows a dedicated Mumbai Indians fan navigating the vibrant city, encountering fellow fans from all walks of life – from taxi drivers to fishermen, dabbawalas to gully cricket players.  United by their love for the game and their team, they connect through the joy of playing cards, showcasing the diverse and relatable characters that make Mumbai’s fan culture so special. With the tagline “Asli Fan Khelta Hai!” (A True Fan Plays!), the campaign celebrates this passionate fan culture.  The film beautifully captures how playing cards transcend boundaries, uniting fans in their shared love for the game.

    Speaking about the latest film, Parksons Cartamundi Pvt Ltd CEO & MD Kapil Kejriwal said, “At Parksons Cartamundi, we believe in offering the best experience for our consumers in the categories of Playing Cards and Card Games. Playing Cards plays an essential role in bringing alive the passion and competitive spirit among all sections of our country. Similarly, the new range of Mumbai Indians playing cards helps the Asli Fans support and play the match along with their favourite team. Our new film perfectly captures this spirit, showcasing how the joy of playing cards transcends boundaries and unites fans in a shared love for the game. Through this digital film, we aim to inspire fans to embrace their passion for cricket and card playing!”

    The film opens with a captivating montage of everyday Mumbai characters converging on an empty parking lot. As the camera pans across, we see glimpses of a pack of the Parksons Cartamundi X Mumbai Indians cards being shuffled, hinting at the playful competition to come. The narrative unfolds with the protagonist, a die-hard Mumbai Indians fan, showcasing his signature card moves and infectious enthusiasm. Further highlighting, diverse types of Mumbaikars showcasing celebration and support in their unique styles for their favourite cricket team.

    Further adding to this, Parksons Cartamundi Pvt Ltd head of marketing India and Middle East Jigar Shah mentioned, “We wanted to capture the vibrant energy of Mumbai’s culture, the characters who make it special, and the way their passion for Cricket spills over into every aspect of their lives. From the friendly rivalry of a card game with a taxi driver to the electrifying atmosphere of gully cricket, the film celebrates the joy of playing and the spirit of being a true Mumbai Indians supporter. We believe fans will see themselves reflected in this film and be inspired to grab a deck and experience the thrill of the game in a whole new way!”  

    Sharing his thoughts on the film, Cartamundi group CEO Stefaan Merckx said, “Having grown up in India, I am fully aware of the role of Cricket in every Indian’s life, especially in Mumbai. For Cartamundi, we are always engaged with communities, and through this campaign we are engaging with the die-hard cricket fans and giving them an opportunity to express their fandom through these elegantly designed Playing Cards.”

    The newly launched film conceptualised by Schbang Motion Pictures highlights how Asli Fans are the true stars, capturing their energy and passion that truly defines cricket. With the tagline “Asli Fan Khelta Hai!” The campaign reminds us that true fans don’t just watch the game; they play it with heart and determination always.

    Speaking on the film Schbang Motion Pictures head Rachaita Vyas said, “We are delighted to announce our successful partnership with Parksons Cartamundi for the launch of an innovative project. Embracing the spirit of Cricket in India, we have created a captivating experience that resonates with the Mumbai-ya vibe. This collaboration has been a rewarding journey, and we are thrilled to have contributed to something special for our target audience.”

  • Xapads Launches in The UK With Appointment of James Eppinger as Country Head

    Xapads Launches in The UK With Appointment of James Eppinger as Country Head

    Mumbai: Xapads, the leader in advanced programmatic and innovative AdTech solutions, expands its operations into the UK market with the appointment of James Eppinger as Country Head.  As Country Head, James will be responsible for building a specialist team to roadmap innovation requirements for local demand, while securing partnerships with technology and supply partners.

    On his appointment, Nitin Gupta, CEO of Xapads, says: “It’s fantastic to have James on board as his years of experience and expertise will help us shape our business in the region. As a company, we have always focused our efforts on data and performance-driven AI capabilities and with him in our team, we aim to redefine industry standards and solidify our position as leaders in harnessing cutting-edge technology for market advantage.

    James has a history of specializing and driving growth for businesses during pivotal points of development, including a number of local market launches. Most recently, he held the position of Country Head UK & EMEA at Datawrkz and prior to that,  Regional Director of EMEA at Connatix, where he continued to make substantial contributions to the field.

    Ramneek Chadha, Chief Operating Officer at Xapads further adds : “James’s leadership is expected to be a solid asset in reaching our business goals. He will play a significant role in helping us cultivate strong, positive relationships and maintain our commitment to high-quality service. As we begin to offer our specialized innovations to local markets throughout EMEA, James’s guidance will be valuable”.

    Xapads is a fast-growing programmatic ad-tech firm, specializing in cross-device insights and intelligent AI that ensures guaranteed outcomes across the entire user journey.

    On joining Xapads, James, Country Head, UK of Xapads, comments:  “I’m excited to be part of a team that leads the way in innovation and creativity within the digital advertising sector. I’m eager to mirror Xapads’ success in the region, and to introduce their top-tier market offerings to independent media agencies, brands and partners across the UK and EU. I look forward to contributing to the delivery of impactful solutions that meet our clients’ needs”.
     

  • Kore.ai dominates contact center preferences

    Kore.ai dominates contact center preferences

    Mumbai: Kore.ai, a leader in enterprise conversational and generative AI platform technology, has unveiled its annual 2024 Agent Experience (AX) and Customer Experience (CX) Benchmark Reports, featuring historic findings that indicate the increased global acceptance of automation and self-service solutions.

    Kore.ai commissioned the research to shed light on the impact of intelligent virtual assistants (IVAs) and contact center AI solutions on customer interactions and agent job satisfaction. The reports show that, for the first time, customer service agents are prioritizing advanced AI technology and automated tools over competitive salaries and a fair work environment. Similarly, consumers are increasingly embracing AI, valuing its precision and reliability. A key factor in this shift is the IVAs’ ability to offer around-the-clock assistance and smoothly transition between tasks without requiring repetitive information, significantly enhancing consumer satisfaction and comfort levels.

    Kore.ai and research partner Farrell Insights surveyed 1,200 customers and 600 agents across multiple regions including the Americas, UK, Germany, India, Japan, Philippines, and Australia, and in major industries like banking, retail, healthcare, travel, telecom, and others. The key findings are collated in the Kore.ai Agent Experience (AX) and Customer Experience (CX) Benchmark Reports 2024.  

    Key AX Findings Include:

    ●    An Industry First: Tech Trumps Pay- Agents ranked three automated assistant functionalities– tools that help them better understand customer needs, reduce time spent on searches and minimize typing during call wrap-ups– higher than competitive salary and fair working conditions in terms of importance.

    ●    Contact Centers are Lagging- 72% of agents express a strong desire for IVAs, but contact centers are lagging in implementation, with 62% of agents reporting a lack of AI use cases. Outdated systems also hinder productivity, with 91% of agents reporting technology-related frustrations.

    ●    AI Education Boosts Satisfaction- Agents trained in AI report 92% job satisfaction and engagement levels compared to their non-trained counterparts (73%).

    ●    Win-Win with IVAs- 71% of customer service agents view increased automated assistant usage for assessing and routing customer needs as mutually beneficial for both consumers and agents.

    Key CX Findings Include:

    ●    Customers Prioritize Accuracy and Efficiency Over Live Agent Access- For the first time, effectiveness and accuracy ranked more important than the ability to access a live agent. Additionally, 68% of customers believe that AI assistants’ ability to seamlessly carry and continue conversations across channels is important when it comes to great customer service interactions.

    ●    Closing Gap between Automated and Live Agent Performance- In the US, there is only a 4% gap between the rating of IVA performance vs. expectations for live agents (72% vs 76%, respectively). In the APAC region, there is no difference in performance ratings.

    ●    The Rise of IVAs Across Industries- Comfort with IVAs is growing across most sectors (travel, banking, retail, cable/telco/ISP) while healthcare sees direct human contact as crucial. Retail emerges as a standout sector with universal approval for AI-assisted customer service, especially in areas like product search (75% respondents reported interest) and purchasing (74%), highlighting broad trust in AI for both advisory and transactional roles.

    ●    24/7 Access Appeals to All- The allure of around-the-clock access to customer service is significant among consumers, with 77% noting this is a draw for automation and IVAs. Even Boomers are on board, with 68% recognizing the benefits of self-service’s constant access. Other key elements playing crucial roles in enhancing consumer acceptance include conversational voice and the assurance of secure communication for personal information, which enterprise-grade IVAs provide.

    “Having monitored this sector for over a decade, this is the first time I’ve observed such a dramatic shift in agent preferences for automation over compensation,” said Farrell Insight president & chief strategist Michael Farrell. “As effectiveness, accuracy, security, ease of use, and trust increasingly become the top priorities for both agents and consumers, the method of achieving these results becomes secondary. Our research with Kore.ai indicates a watershed trend: people are leaning towards outcome-focused interactions in customer service, driven by their positive experiences with IVAs and contact center AI solutions.”

    To improve customer experience, increase agent satisfaction, and optimize contact center performance, leveraging AI-powered solutions is essential for businesses to stay ahead of the curve.

    “Our latest research shows increased engagement and satisfaction with AI solutions among agents and consumers,” said Kore.ai CEO Raj Koneru. “Adopting AI technologies in call centers not only enhances service quality for customers but also transforms agent roles by streamlining routine tasks and improving work conditions. We aim for this research to guide organizations looking to elevate their service interactions with AI-powered automation.”

  • Building a Secure Data Foundation: RHA Technologies Smoothens Data Governance Experience for Startups and SMBs

    Building a Secure Data Foundation: RHA Technologies Smoothens Data Governance Experience for Startups and SMBs

    Mumbai: In the digital age, data is the currency of choice, and its governance is the keystone of digital transformation. Startups and small to medium-sized businesses (SMBs) are the lifeblood of innovation, yet they face unique challenges in harnessing this valuable asset. Enter RHA Technologies, a beacon of guidance in the complex seas of data management. This article delves into the pivotal role of data governance and how RHA Technologies is simplifying the approach for startups and SMBs, ensuring their voyage in the data realm is both secure and prosperous.

    Data governance is a critical aspect of modern business, however startups and small to medium-sized businesses (SMBs) struggle to compete against the resources of large enterprises. It’s the framework that ensures data is managed properly, efficiently, and ethically. Here’s an expanded view of the importance of data governance for these businesses:

    Ensuring Data Accuracy and Consistency

    In the rapidly evolving digital landscape, data accuracy and consistency are pivotal for startups and small to medium-sized businesses (SMBs) in India. These elements form the bedrock of trustworthy business intelligence, enabling these agile entities to discern trends, make strategic decisions, and drive innovation. Data governance emerges as a structured methodology to manage data, ensuring its integrity and uniformity across disparate systems—a critical necessity for startups and SMBs that heavily depend on data analytics.

    Amidst the escalating regulatory demands, India is proactively crafting a robust data governance framework. Initiatives like the draft National Data Governance Framework Policy underscore this commitment, aiming to enhance data usage, accessibility, and quality. This policy is poised to align with technological advancements and standardize government data management, bolstering the startup ecosystem.

    While India’s data protection regulations are still evolving and do not yet mirror Europe’s GDPR or California’s CCPA, the Indian government’s pursuit of comprehensive data protection laws is evident. The anticipated Personal Data Protection Bill and discussions surrounding the Non-Personal Data Governance Framework signal India’s dedication to fostering a secure and regulated digital sphere.

    For Indian startups and SMBs, compliance with these nascent regulations is not merely a legal obligation but a strategic imperative. Non-adherence could incur severe penalties and tarnish reputations, particularly detrimental to businesses in their nascent stages. Furthermore, the government’s digitization drive and focus on the digital economy compel startups to embrace data governance practices, enabling them to partake in this growth while safeguarding data privacy and security.

    Thus, for Indian startups and SMBs, devising a data governance strategy that aligns with existing and imminent regulations transcends the avoidance of fines. It’s about carving a competitive edge in a swiftly digitalizing economy and ensuring scalability while preserving customer trust and data integrity.

    Data governance streamlines operations by eradicating redundancies and rectifying errors, leading to heightened operational efficiency—a critical advantage for startups and SMBs optimizing their resources. A robust data governance strategy ensures data is readily accessible, accurate, and primed for analysis.

    Empowered with high-quality data, startups and SMBs can engage in informed decision-making. Confidence in their data allows business leaders to make swift, strategic choices, often providing these nimble businesses with a competitive advantage.

    However, startups and SMBs face distinct challenges in data governance. Data silos and inconsistent data formats across systems can impede a unified data perspective, leading to confusion and inefficiency. Moreover, managing complex data landscapes may be daunting due to a lack of expertise or resources, resulting in subpar data quality and impeding meaningful insights and sound business decisions.

    Inadequate data governance exposes startups and SMBs to heightened risks of data breaches, unauthorized access, and regulatory non-compliance. Such lapses can culminate in financial penalties, eroded customer trust, and enduring reputational damage.

    Data governance is imperative not only for large corporations but also for startups and SMBs. It ensures responsible data handling, supports regulatory compliance, boosts operational efficiency, and facilitates informed decision-making. Despite the hurdles, startups and SMBs need to prioritize data governance to protect their data assets and secure a competitive stance in the digital economy.

    RHA Technologies emerges as a catalyst for change, comprehending the unique challenges startups and SMBs face. They provide bespoke data governance solutions that resonate with business goals. Their suite of services demystifies the data governance process, offering tools for data cataloguing, quality control, and compliance management. Their offerings encompass data strategy consulting, data integration and quality management, and regulatory compliance support. They also extends training and support, empowering businesses to independently manage their data governance in the long run.

    Building a Strong Data Foundation

    Establishing a secure data foundation is initiated by formulating clear data governance policies. These policies dictate the management of data within an organization.

    With these policies in place, businesses can adopt data management practices that are in harmony with the established guidelines. This encompasses the development of procedures for data entry, storage, and retrieval to maintain data accuracy and uniformity. The aim is to create standardized processes that reduce the likelihood of errors and inconsistencies in data.

    For businesses that depend on data-driven decisions, maintaining high data quality is essential. This is achieved by instituting regular routines for data cleaning, validation, and updates, ensuring the data’s accuracy and dependability. Security is an integral element of data governance. It is vital to ensure that the data infrastructure is robust and safeguarded. Implementing security protocols such as encryption, access controls, and periodic audits is crucial to defend against unauthorized access and potential data breaches.

    Ensuring Data Compliance, Security, and Access Control

    Compliance with data protection regulations is non-negotiable. RHA Technologies provides tools and expertise to ensure that data is secure and that access is controlled to prevent unauthorized use.

    Designing a scalable and adaptable data architecture is vital for future growth. RHA Technologies helps businesses incorporate cloud solutions and other next-generation technologies to stay ahead in data management. Trust in data is built through transparency and robust security measures. RHA Technologies implements measures that foster trust, which in turn positively impacts business decisions and customer relationships.

    Many startups and SMBs have reaped the benefits of data governance solutions. These case studies highlight the improved decision-making and operational efficiencies gained through their services.

    The journey towards a data-driven future is paved with the strategic implementation of data governance. RHA Technologies stands at the forefront of this revolution, offering startups and SMBs the tools and expertise necessary to build a secure data foundation. Their commitment to simplifying the complexities of data governance translates into tangible business benefits, fostering innovation and growth. As these businesses continue to evolve, RHA Technologies remains dedicated to ensuring their data ecosystems are robust, compliant, and primed for the opportunities of tomorrow.

    The author of this article is RHA Technologies Pvt Ltd. CEO & co-founder Arun Meena.

  • LS Digital join hands with London & Partners

    LS Digital join hands with London & Partners

    Mumbai: LS Digital, a leading independent digital marketing transformation company, has announced that it has entered into collaboration with London & Partners, a leading business growth and destination agency in the UK, to amplify its foray in the region. This partnership will help LS Digital strengthen and consolidate its presence in the UK through events and promotions.

    Commenting on the partnership, LS Digital business head (UK Operations) Pawan Wankhede said, “This collaboration is a testament of our commitment in the UK market where we are certain that LS Digital’s DMT solutions can provide tremendous value to businesses here. I look forward to this association with London & Partners and am confident of achieving much success with them.”

    London & Partners specialises in supporting high-growth businesses to accelerate investment and growth in London and internationally. This includes providing guidance on everything from setting up an office space or a bank account to facilitating introductions within the wider business ecosystem and accessing key industry events.

    Grow at London & Partners managing director Janet Coyle CBE said, “We’re delighted to welcome LS Digital to London and support them with their growth ambitions in our thriving business ecosystem. This undoubtedly marks an incredible milestone and next step for LS Digital and is a testament to how London continues to be a go-to destination for Indian tech startups aiming to go global.”

  • “At Alphadroid, we envision building interactive robotics to empower humans”: Sanjeev Kumar

    “At Alphadroid, we envision building interactive robotics to empower humans”: Sanjeev Kumar

    Mumbai: Alphadroid is a company dedicated to bringing the power of artificial intelligence to businesses, with a focus on enhancing user experiences. The company’s mission is rooted in the belief that smart technology can improve people’s lives on a daily basis. They are driven by innovation and envision a world where technology seamlessly enriches and simplifies every aspect of life, from small daily tasks to significant milestones. Alphadroid aims to integrate cutting-edge AI solutions into various industries while maintaining a personalized approach to empower humans and unlock the full potential of technology.

    Indiantelevision.com caught up with Alphadroid’s founder & CEO Sanjeev Kumar where he shared interesting insights on integrating Alphadroid robots in the hospitality sector and more… .

    Edited excerpts

    On envisioning the integration of Alphadroid’s robots into hospitality industry facilities improving customer services

    At Alphadroid, we have pioneered a business-focused approach to technology transforming how businesses leverage tech to drive growth. It has not only revolutionised how technology integrates with business but also created an ecosystem where technological innovations contribute to the holistic growth of customer experience. Alphadroid’s integration into hospitality facilities enhances customer service by streamlining tasks such as check-in processes, handling bookings efficiently, and warmly greeting guests. Our robots facilitate seamless interactions, from taking orders to processing payments, resulting in a notable 25% increase in positive feedback. By prioritising ease of integration and functionality, Alphadroid ensures that businesses can adopt our service robots effortlessly, ultimately enhancing guest satisfaction and operational efficiency.

    On sharing more about Alphadroid’s approach to customization for different industries and cultures

    Alphadroid service robots are designed with a business-oriented approach, thoughtfully architected for both hardware and software. Our systems are built with modularity and a socket concept, enabling seamless communication. We excel in crafting customised software solutions that seamlessly integrate with existing hardware setups, ensuring optimal performance and efficiency.

    Alphadroid offers extensive customisations to meet the unique needs of not only hospitality businesses but also hospitals, retail, and other industries. We focus on client needs and the guest experience, motivating us to tailor our service robots in a holistic manner, catering to specific cultures.

    On specific challenges do you think your robots could help address in the hospitality industry

    Alphadroid’s integration brings about an improvement in guest experiences, operational efficiency, staff morale, and revenue generation for hospitality businesses. Alphadroid’s robots address specific challenges in the hospitality industry, including labor churn and the demand for integrated technological solutions. The robots fill crucial gaps in operations, ensuring seamless service even amidst workforce challenges. Autonomous delivery robots streamline processes such as medication delivery in hospitals, meal service in restaurants, and inventory management in retail, offering unmatched precision and efficiency.

    On emphasising human-robot collaboration sets them apart from other companies in the robotics industry

    Unlike traditional product-centric approaches, Alphadroid emphasizes a symbiotic relationship between humans and robots, viewing them not as separate entities but as partners/buddies in achieving common goals. By focusing on seamless integration and personalised experiences, we ensure that our robots complement and enhance human capabilities rather than replacing them. This collaborative mindset extends beyond technology to our business model. As a company we offer both a subscription-based model and comprehensive after-sales services to ensure continuous support and customer satisfaction. Additionally, our interconnected product ecosystem allows for a seamless collaboration between different solutions, further enhancing the overall experience.

    On Alphadroid’s movement towards integrating intelligent robotics into service industries could positively impact workforce dynamics

    Alphadroid’s initiative to integrate intelligent robots into the service industry promises a multitude of benefits, positively impacting workforce dynamics. This integration not only enhances guest experiences, operational efficiency of the staff, and revenue generation for hospitality businesses – but also fosters a more satisfying work environment for employee. By streamlining services such as check-in, bookings, and order-taking, Alphadroid enhances guest satisfaction, with a 25% increase in positive feedback. Through this integration, businesses witness a 40% reduction in response times for guest requests, enabling staff to prioritise delivering personalised services and enhancing operational efficiency. Consequently, there’s a notable 15% improvement in employee satisfaction scores, as staff members engage in more fulfilling tasks. This frees up human capital for tasks requiring creativity, empathy, and critical thinking, paving the way for a more holistic and integrated workplace.

    On some of the most exciting possibilities for the future of service robotics that Alphadroid’s advancements could unlock

    At Alphadroid, we envision building interactive robotics to empower humans, integrating our robots and virtual avatars into segments and sectors in need of smart machines, personalised experiences, and predictive intelligence. Our aim is to gradually build technology and apply robotics across hospitality, healthcare, education and the public sector for a better and brighter India. We want to commodify robotics, creating a human enabling buddy that is affordable to people from a variety of backgrounds and industries. In developing a model of operation and complementary technology that allows us to create overnight solutions, the adoption of robotics will become quicker, simpler, and more accessible. This journey will ultimately result in a versatile, multi-purpose venture that can be customised to suit the complex requirements of various businesses.

  • Infectious Advertising launches its content arm – Epidemik Content

    Infectious Advertising launches its content arm – Epidemik Content

    Mumbai: Infectious Advertising has launched its content arm – Epidemik Content – with veteran industry producer Shabbir Motiwala at the helm.  

    Epidemik Content is committed to delivering top-notch content with best-in-class production that’s value for money. It will embrace AI and new-age storytelling while collaborating with the best new talent to push the envelope and redefine industry standards.

    Epidemik Content head Shabbir Motiwala said: ‘My challenge is to make Epidemik Content the ‘talk of the town’ with best-in-class production and innovative storytelling. The red speech blurb in the logo will be a constant reminder to me and Team Epidemik of that objective. Of course, I am thrilled and honoured to be entrusted with this responsibility.’  

    Infectious Advertising co-founders Nisha Singhania and Ramanuj Shastry added, ‘With Epidemik Content, we now have skin in the content game. Our mission is ‘Virality’ – to create content that is both memorable and shareable. Epidemik Content will create bespoke solutions for the ever-evolving content needs of brands in the digital age.’

    Shabbir joined Infectious Advertising last year. Prior to this, he was an independent producer and won the Cannes Lions Grand Prix in 2022 for the Killer Pack campaign. He started his career in advertising as an assistant director at UTV in 1993. Later he was appointed as an agency producer at Ambience Advertising; he then became a director and made more than 50 commercials. Subsequently, Shabbir was appointed the head of production at BBH India, working with talented creatives from across the globe, including the great Sir John Hegarty to eventually settling into the role of an executive producer.

  • From Aspiration to Achievement: LegalEdge by Toprankers Nurturing Future Legal Titans

    From Aspiration to Achievement: LegalEdge by Toprankers Nurturing Future Legal Titans

    In the competitive landscape of legal education in India, aspiring law students face a myriad of challenges on their journey towards achieving their dreams. With prestigious law entrance examinations such as CLAT (Common Law Admission Test) and AILET (All India Law Entrance Test) serving as gateways to top-tier law schools, the need for expert guidance and comprehensive preparation has never been more critical. Recognizing this need, LegalEdge by Toprankers has emerged as a leading provider of CLAT coaching and AILET coaching services tailored specifically for aspiring legal professionals.

    Empowering Aspirations: Understanding the Need

    The Importance of Law Entrance Examinations

    Law entrance examinations such as CLAT and AILET serve as pivotal milestones in the academic journey of aspiring legal professionals in India. These examinations not only assess the candidates’ aptitude for legal studies but also serve as determinants for admission into prestigious law schools across the country. As such, the stakes are high, and the competition is intense.

    Challenges Faced by Aspiring Legal Professionals

    Aspiring law students encounter a multitude of challenges on their path to success in law entrance examinations. The syllabus for these examinations is vast and encompasses a wide array of subjects, including English, Mathematics, Logical Reasoning, Legal Aptitude, and General Knowledge. Moreover, the question patterns are often complex and require a deep understanding of legal concepts and principles. Without proper guidance and structured preparation, navigating through these challenges can be daunting for many aspirants.

    LegalEdge by Toprankers: A Trusted Name in Legal Education

    Introduction to LegalEdge

    LegalEdge by Toprankers is a pioneering initiative that aims to provide aspiring law students with the guidance and support they need to excel in CLAT and AILET. With a team of experienced faculty members and a student-centric approach to learning, LegalEdge has established itself as a trusted name in the field of CLAT coaching and AILET coaching.

    Unique Features and Pedagogy

    One of the key distinguishing features of LegalEdge is its comprehensive study materials curated by expert faculty members. These materials cover all aspects of the law entrance examination syllabus and are designed to provide students with a solid foundation in core legal concepts and principles. Additionally, LegalEdge offers interactive online classes, personalized doubt-solving sessions, and mock tests with detailed performance analytics, ensuring that students receive the guidance they need to succeed.

    Expert Faculty and Mentorship

    At LegalEdge, students have the opportunity to learn from some of the most experienced and knowledgeable faculty members in the field of legal education. These faculty members not only possess a deep understanding of legal concepts but also have firsthand experience with law entrance examinations. Moreover, LegalEdge provides students with mentorship and guidance from top legal professionals and alumni of premier law schools, further enhancing their learning experience.

    Transforming Aspirations into Achievements: Success Stories

    Testimonials from Successful Candidates

    The success of LegalEdge is best reflected in the testimonials of its past students who have gone on to secure admissions in top law schools across India. These students credit LegalEdge for providing them with the guidance, support, and resources they needed to excel in CLAT and AILET and pursue their dreams of a career in law.

    Notable Achievements and Rankings

    LegalEdge’s commitment to excellence and its track record of producing top rankers in law entrance examinations have been recognized and applauded by students, parents, and educators alike. Over the years, LegalEdge has consistently ranked among the top coaching institutes for CLAT and AILET preparation, further solidifying its reputation as a leader in the field of CLAT coaching and AILET coaching.

    Beyond Academics: Holistic Development

    Focus on Overall Personality Enhancement

    In addition to academic excellence, LegalEdge places a strong emphasis on the overall personality development of its students. Through workshops, seminars, and mock interviews, LegalEdge helps students hone their communication skills, critical thinking abilities, and analytical aptitude, ensuring that they are well-equipped to succeed not only in law entrance examinations but also in their future careers as legal professionals.

    Community Engagement and Social Responsibility

    LegalEdge by Toprankers is not just a coaching institute; it is a community dedicated to fostering academic excellence and social responsibility. Through various initiatives such as scholarships, mentorship programs, and legal awareness campaigns, LegalEdge strives to empower underprivileged students and make a positive impact on society.

    Conclusion

    In conclusion, LegalEdge by Toprankers stands as a beacon of hope and opportunity for aspiring legal professionals across India. By providing expert guidance, comprehensive study materials, and personalized mentorship, LegalEdge empowers students to turn their aspirations into achievements and embark on successful careers in law. As the journey from aspiration to achievement unfolds, LegalEdge by Toprankers continues to be the trusted companion for future legal titans, nurturing talent and shaping the future of legal education in India.