Category: Digital

Purpleant Technologies launches BotWot

Mumbai – Purpleant Technologies has announced the launch of BotWot, an AI-powered no-code chatbot development platform. BotWot empowers businesses to create and deploy intelligent chatbots without any coding experience, revolutionizing customer engagement and support. Incubated by Nasscom deeptech startups hub, Gurugram and recognized by Startup India, BotWot is set to transform how businesses interact with customers. The platform is backed by significant support and backing from industry giants like Microsoft, AWS, Google, and OpenAI.

“With BotWot, we’re putting the power of AI in everyone’s hands,” said Purpleant Technologies co-founder & CEO Nitya Prakhar. “Our goal is simple: democratize AI so that everyone can benefit from intelligent conversational AI chatbots without needing a tech background or putting a hole through their pocket.”

BotWot’s launch comes at a time when businesses are increasingly seeking AI-powered solutions to enhance customer experience, increase loyalty, engagement and streamline operations. The platform’s user-friendly interface and powerful capabilities address a growing market need. Notably, BotWot stands out by supporting the latest AI models, offering cutting-edge multilingual conversational AI capabilities at the most economical pricing in the ecosystem. This powerful feature allows businesses to leverage advanced AI technology without breaking the bank, making sophisticated chatbot solutions accessible to all.

“With BotWot, we’re tapping into a massive market opportunity,” stated co-founder & COO Namita Sharma. “Our research indicates a strong demand for user-friendly AI solutions. We’re poised to evolve over a million businesses in India, the US, and the Middle East in the first year alone.” The technology behind BotWot is the result of years of AI research and development.

“The market is hungry for AI-powered conversational chatbots,” explained co-founder & CTO Mohanraj Tamilrasu. “With BotWot, we are addressing this demand directly. Our platform enables businesses to easily implement intelligent, flexible chatbots capable of managing tasks ranging from customer support to sales, all within minutes.” Purpleant Technologies boasts a team of over 20 industry experts, including AI specialists from pioneers like Google DeepMind and IIT Madras. This expertise, combined with support from tech industry leaders, positions BotWot at the forefront of AI innovation.

August 22, 2024
NeuralGarage and UFO Moviez announce partnership

Mumbai: In a global first, NeuralGarage, a Bangalore-based Generative AI company has collaborated with UFO Moviez, India’s largest digital cinema distribution network and in-cinema advertising platform, showcasing the way how GenAI technology can be brought to its customers directly paving the way for mass adoption.

Today, audiences have access to a vast pipeline of world-class content dubbed in different languages. However, a significant flaw destroys the viewing experience: the mismatch between the actors’ lip and jaw movements and the dubbed audio. This lack of synchronization between the spoken visual expression & the dubbed audio creates a disjointed and often distracting experience for non-native viewers and takes them away from an authentic cinematic experience.

This is where VisualDub creates magic. VisualDub, NeuralGarage’s proprietary technology, transforms the facial expression of the actors by syncing their lip movements, including smile lines, micros muscles and movements in the cheeks, mouth, chin, and upper neck – with the dubbed audio resulting in the film authentically looking as if it has been shot in the language of the dub. This transformation preserves the original resolution and color of the film including background across every frame. Importantly, it retains the natural performance of the actors throughout.

UFO Moviez has exclusive rights to bring this technology to film studios & film producers releasing their films in India across all languages. This collaboration is set to transform the way film goers watch films which have been dubbed and brings an authentic viewing experience to them through the usage of GenAI technology.

Commenting on the development, Neural Garage co-founder & CEO Mandar Natekar said, “VisualDub has been built keeping in mind the exacting expectations from actors, film studios & producers preserving the cinematic expression as the original. The complex Generative AI technology that we have built ensures that visual integrity is retained across every frame and audiences have a mind-blowing experience watching their favorite film in a language of their choice, without the barrier of visual discord that comes in when films are dubbed. We are excited to collaborate with UFO Moviez to bring their technology to the film industry in India. UFO, with their massive network in the film production & distribution fraternity, are the best partners we could have imagined and together with them, we will bring this technology to the film industry at a rapid pace.”

UFO Moviez executive director & group CEo Rajesh Mishra said – “This partnership marks a significant milestone in the industry, showcasing the capabilities of a completely India-based Generative AI startup in solving one of the biggest problems in film making when they are dubbed into multiple languages. As NeuralGarage and UFO Moviez join forces, audiences can look forward to a new era of multi lingual visual content that feels natural and authentic, setting the stage for future innovations that will further enhance the viewing experience for lovers of cinema across the world.”

July 29, 2024
The power of relatable content in brand advertising

Mumbai: In today’s digital age, where every scroll and click presents an opportunity for brands to connect with consumers, the concept of relatable content has emerged as a game-changer in advertising strategies. This approach focuses on creating content that resonates deeply with the audience, forging a genuine connection that goes beyond mere product promotion. To learn more about this growing trend, we spoke to three renowned couple content creators who have mastered the art of merging authenticity with brand endorsements- Vishakha & Divesh, Khushi & Kushal, and Rashika & Hitesh.

Vishakha & Divesh-

Vishakha and Divesh, known for their heartwarming couple vlogs and lifestyle content, emphasise the importance of authenticity in their collaborations with brands. “Our audience trusts us because they see themselves in our everyday experiences,” explains Divesh. “When we partner with a brand, we ensure that the product seamlessly integrates into our lives,” adds Vishakha. This perfect integration is crucial for maintaining credibility and connecting with their audience. Whether they’re promoting a new beauty regimen or spotlighting travel accessories, their approach is rooted on real everyday experiences. They also bring a humour quotient to their content. Their ability to mix authenticity with humour makes their recommendations feel not just relatable, but also enjoyable and entertaining. “When people see us using a product in our daily routines, they can visualise themselves using it too,” Divesh adds. This visualisation is key in converting viewers into consumers!

Khushi & Kushal-

Khushi and Kushal are celebrated for their dynamic content that ranges from travel diaries to cooking experiments, all infused with their infectious energy and humour. “Emotions drive engagement,” says Kushal. “When we share a personal story or a genuine reaction to a product, our audience responds with enthusiasm,” Khushi adds. This emotional resonance forms the core of their brand collaborations. “Authenticity is non-negotiable,” Kushal emphasises. “Our audience can tell when something isn’t genuine, so we make sure every brand partnership feels natural and adds value to our viewers.”

Rashika & Hitesh-

“Our audience appreciates the blend of tradition and modernity in our lifestyle,” says Rashika. “When we partner with brands, we ensure the product aligns with our values and resonates with our diverse audience,” Hitesh adds. “Each partnership is an opportunity to educate and inspire,” Rashika notes. “When we showcase how a product fits into our multicultural lifestyle, it sparks curiosity and interest among our viewers,” Hitesh explains. This educational aspect not only expands the brand’s reach but also establishes Rashika and Hitesh as cultural ambassadors within their community.

By prioritising authenticity, emotional connection, and cultural relevance, these content creators have redefined how brands engage with consumers in the digital age.

July 23, 2024
Intersection of cloud computing and AI in digital marketing

Mumbai: The intersection of cloud computing and artificial intelligence (AI) is reshaping multiple industries, creating a synergistic ecosystem that enhances data processing, storage, and analysis capabilities. This powerful synergy is transforming fields such as digital marketing.

Historically, cloud computing revolutionised how businesses create, manage, and store content. It drove collaboration in marketing initiatives, brought in cost efficiency, and enabled marketers to leverage high-end cloud GPUs that media-heavy applications require. The impact of cloud computing has been widespread and continues to transform industries. According to a 2024 report by NASSCOM, the Indian cloud computing market is expected to grow at a CAGR of 24per cent, reaching $13 billion by the end of the year. This growth is driven by the increasing adoption of cloud-based solutions across various sectors, including digital marketing.

However, as Generative AI models started showing their incredible potential, a new transformation was on the horizon.

AI: The Game-Changer in Digital Marketing

In digital marketing, Generative AI technologies such as Llama3, the Mistral series of LLMs, Stable Diffusion, and Stable Video Diffusion are already widespread. These generative models are helping create personalised customer experiences, streamline content production, and increase the accessibility of content, especially in the context of India’s large multilingual user base.

In 2024, AI-driven marketing solutions have become even more sophisticated, offering marketers the ability to use Gen AI models to analyze consumer behaviour and personalize campaigns in real-time. A recent study by IDC highlighted that the AI market in India is projected to grow at a CAGR of 39.4%, reaching $7.8 billion by the end of 2024. This rapid growth is fueled by the increasing integration of AI in digital marketing, where it enhances various aspects such as customer segmentation, content creation, and campaign management.

With new-gen AI models being launched every month, marketers now have a powerful new technology that helps create first drafts, streamline image and audio generation, and drastically drive down costs of video production or 3D model generation. These AI models require accelerated cloud computing infrastructure to operate at scale. Cloud computing technology, therefore, plays a synergistic role by providing the computational power needed for AI models.

The Synergy of Cloud Computing and AI

The convergence of cloud computing and AI in digital marketing creates a powerful combination that enhances the capabilities of both technologies, driving efficiency and creativity in unprecedented ways.

Content Generation with Large Language Models (LLMs)

LLMs like Llama3, Mistral, or Mixtral are revolutionizing content generation in digital marketing. These models can produce high-quality text content and can be fine-tuned to adhere to brand language, enabling marketers to generate personalized emails, blog posts, and social media updates at scale. By analyzing consumer behaviour and preferences, LLMs can tailor content to individual users, enhancing engagement and conversion rates.

Image Generation with Stable Diffusion

Generative AI models like Stable Diffusion address the challenge of regular asset creation for marketers. Traditionally, creating product images required expensive and time-consuming photoshoots. Stable Diffusion, and it’s fine-tuned variants, enable marketers to generate advanced product images using AI, eliminating the need for physical shoots. This capability allows for quick adjustments and customization, ensuring that marketing visuals remain fresh and aligned with current trends.

Video Generation with AI Models

Video content is increasingly critical in digital marketing, and AI models are transforming the production process. AI-driven video models like Stable Video Diffusion can generate short videos quickly, offering marketers a cost-effective solution to meet the growing demand for video content. These models can create promotional videos, explainer videos, and even personalized video messages tailored to individual customers. This technology is poised to streamline video production, making it accessible for all levels of marketing campaigns.

Audio Generation and Editing with AI

AI models like Audio Gen or Music Gen are also making strides in audio content creation and editing. Tools powered by AI can generate high-quality podcasts, perform voice-overs, and automate audio editing tasks. This technology simplifies the production of audio content, allowing marketers to focus on strategy and creativity rather than technical details.

Enhancing Creativity and Productivity

AI serves as a powerful assistant to marketers, enhancing creativity and productivity. By automating repetitive tasks such as content editing, image creation, and video production, AI allows marketers to focus on strategic planning and creative development. This shift not only drives up productivity but also enables marketers to experiment with new ideas and formats.

Additionally, AI models are increasingly proficient in generating multilingual translations of content, allowing marketers to target markets they would otherwise find challenging. Real-time translation will become a norm in the future, powered by cloud-hosted AI solutions.

Conclusion

The synergy between cloud computing and AI is transforming digital marketing by providing the tools and infrastructure needed to create personalised, data-driven campaigns. Large Language Models streamline content generation, image generation models like Stable Diffusion solve asset creation challenges, video AI models revolutionise video production, and audio AI models enhance podcast creation and audio editing. AI empowers marketers to become more creative and productive by automating repetitive tasks and acting as a reliable assistant.

As these technologies continue to advance, they will unlock new opportunities for marketers to connect with consumers in more meaningful and impactful ways. By harnessing the power of AI and cloud computing, marketers can stay ahead of the curve, delivering personalised experiences that drive engagement and growth in an increasingly digital world.

This article has been authored by E2E Networks Ltd VC & startup ecosystem lead Jibin Sabu.

July 16, 2024
Princeton Digital Group releases 2023-2024 ESG Report: Sustainability in the Era of AI

Mumbai – Princeton Digital Group (PDG), Asia’s leading data center provider, has announced the release of its 2023-2024 Environmental, Social, and Governance (ESG) Report. Titled “Sustainability in the Era of AI”, the report details the company’s commitments and measurable performance in terms of environmental sustainability, health and safety, social responsibility and corporate governance.

“We are proud to share our progress on reducing our carbon footprint, ensuring workplace safety, implementing green financing and enhancing community engagement. The scale of AI- ready data centers necessitate a comprehensive reassessment of energy and cooling strategies. As we embark on our next phase of AI driven growth, energy transition remains our foremost priority. We are innovating to enhance energy and resource efficiency, ensuring the highest safety standards at our data centers, deepening community engagement, and prioritizing skills development in all our regions of operation.,” said Rangu Salgame, Chairman, CEO and Co-founder of PDG.

This report outlines PDG’s goal of achieving Net Zero for Scope 1 and Scope 2 emissions by 2030, and the company’s initiation of Scope 3 emissions reporting.

Key achievements highlighted in the 2023-2024 report include:

● Progress on Net Zero roadmap: PDG met its goal of offsetting approximately 15% of its carbon footprint through renewable energy procurement.

● Renewable Energy: The company entered long-term agreements to procure solar power for its data center in Mumbai, India, and biomass power for its data center campus in Greater Jakarta, Indonesia. The company also installed solar rooftop panels at its facility in Shanghai, China.

● ISO 45001 Certification: All greenfield operational data centers achieved ISO 45001 certification, ensuring rigorous management of occupational health and safety risks.

● Advanced Cooling Technologies: PDG adopted advanced cooling technologies and other energy efficiency initiatives to improve Power Usage Effectiveness (PUE).

● Green Finance Framework: PDG developed its green finance framework and secured USD 375 million in green loans for its SG+® projects in Singapore and Johor in early 2024.

PDG’s 2023-2024 ESG Report, developed in accordance with GRI standards details the goals and progress against each of the company’s material topics. It features PDG’s comprehensive governance structure to enhance transparency and accountability in its sustainability efforts. The 2023 greenhouse gas (GHG) emissions are externally assured by a reputed third-party audit firm.

July 16, 2024
In the new BTS video launched, Suniel Shetty is upto something big

Mumbai: In an exclusive behind-the-scenes look of a teaser with Sbooch written in it, Bollywood icon Suniel Shetty is captured in his element, demonstrating his dedication and professionalism. The video reveals Shetty interacting with the camera crew, discussing intricate details of the shoot, and showcasing his versatility as an actor.

The video provides a glimpse into the meticulous planning and effort that goes into creating a captivating video of something big coming up.

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From lighting adjustments to camera angles, every aspect is carefully considered to ensure the highest quality production.

This behind-the-scenes footage not only showcases the hard work and creativity involved but also builds excitement for what promises to be thrilling and big.

July 8, 2024
Saurabh Gaur launches digital marketing services company – ‘Performance Ace’

Mumbai: Saurabh Gaur, a seasoned veteran in digital media sales, strategic leadership, and business development, proudly announces the launch of his new venture, Performance Ace. With over 16 years of distinguished experience, Saurabh is set to revolutionise the digital marketing landscape with his visionary leadership and unwavering commitment to excellence.

Saurabh began his illustrious career at ICICI Lombard and rapidly ascended through significant roles at Games2win, Sify Technologies, and Times Internet, where he dedicated 11 transformative years.

During his tenure at Times Internet, Saurabh excelled in various capacities, including national sales head and business head of HYPP, where he played a pivotal role in driving revenue growth and spearheading strategic business expansions.

Noteworthy among his many accomplishments is the establishment of the HYPP business unit, which saw remarkable year-over-year revenue growth and earned accolades for exceptional performance. His subsequent role at Mensa Brands further showcased his prowess in revenue management and team leadership, setting the stage for his entrepreneurial venture.

“Performance Ace represents the culmination of my professional journey—a commitment to excellence, visionary leadership, and transformative growth,” said Gaur. “Our mission at Performance Ace is simple yet bold: to achieve the impossible and deliver unparalleled results in digital marketing services.”

At Performance Ace, Saurabh’s leadership will focus on leveraging cutting-edge strategies to drive client success and exceed expectations. His passion for innovation and relentless pursuit of excellence are poised to redefine industry standards and propel Performance Ace to new heights.

July 5, 2024
Bobble AI Report: Digital news and social media impact on 2024 Lok Sabha elections

Mumbai: Bobble AI’s Market Intelligence report has unveiled compelling insights into the growing influence of digital news and social media on India’s political landscape.

Bobble AI, the innovative and highest-rated keyboard platform, aimed to understand how people are leveraging social media and digital news to discuss politics. The report draws comparisons between 2024 and 2023 data for news consumption, and between 2024 and 2022 for political conversations.

The study, which analysed data from over 100 million users of Bobble AI’s Keyboard Platform in a privacy-compliant manner, was conducted by Bobble AI’s market intelligence division using first-party data.

A key finding of the study is that as the elections approached, there was a marked increase in interest in national news over local news.

Comparing data from March 2023 and March 2024, the study reveals an increase in the open rates for national news platforms, while regional news platforms experienced a comparative decline. This shift underscores the electorate’s growing focus on national issues during the election period.

The average session time per user, defined as the time each active user spends on news apps, showed a decrease of over 30% for regional news platforms. Conversely, national platforms saw an increase of about 50% in the average session time spent by users. This insight, along with the open rate data, suggests that new users are becoming active on national news platforms and spending more time on them as the general elections approach.

Political conversations on social media platforms surged dramatically. Discussions on “X” increased by almost 100%, likely driven by heightened activity from political parties and stakeholders. Other platforms like Facebook, Instagram, and WhatsApp also saw substantial growth in political engagement, with WhatsApp maintaining high levels of political discourse.

Google searches related to politics nearly doubled, reflecting a growing need for political awareness. Users searched for information on political leaders, parties, and their popularity in specific constituencies.

The frequency of political mentions also rose significantly. The highest increase was observed on “X,” followed by Facebook. This trend indicates that new users are engaging with political content at a rate similar to that of existing users. Google searches for political topics saw a single-digit increase, which is notable given the already high baseline of political searches.

Conclusion –

Bobble AI’s report emphasizes the crucial role of technology and digitization in shaping the political landscape. As political stakeholders leverage digital platforms to connect with the electorate, particularly the youth, digital news and social media have become indispensable tools for electioneering.

Speaking on the lines, Bobble AI chief strategy officer Tabrez Alam said: “It’s interesting to note how digital news platforms have democratized the politics in the country, simultaneously opening a new avenue for marketers to think beyond the traditional news media”.

The report highlights that digital mediums have ensured higher participation of the average voter in the election process, thereby strengthening democracy. More and more people are expressing their opinions on social media platforms such as “X” and Facebook, where the public is actively redefining the creation of public opinion.

The digitization of political discourse has also opened an extremely exciting avenue for advertisers to associate with news platforms as political events take the spotlight in the state. The report suggests that economics is not only a major election issue but economics can also be a benefactor of electioneering in terms of advertising revenue and marketing economy.

July 4, 2024
Asian Paints Woodtech launches ‘Into The Grain’

Mumbai: Asian Paints Woodtech welcomes viewers to explore the world of wood in its new digital series, ‘Into the Grain’. This first-of-its-kind cinematic series takes viewers on a captivating journey of wood, from majestic forests to the art of intricate craftsmanship. Each grain of wood holds a narrative, and through this series, Asian Paints encourages viewers to discover these stories and find inspiration in the beauty and complexity of wood.

Produced by Stories in Motion ‘Into The Grain’ shines the spotlight on architects and designers. It features gorgeous sites from across India, highlighting innovative and aesthetic projects that celebrate wood as the primary material. Viewers will see designers discussing their design process, placing special emphasis on the different ways wood alongside Asian Paints WoodTech wood finishes have been used on their site. Through the narrative, the series celebrates WoodTech Emporio range – a beautifully crafted line of products by Asian Paints designed to elevate and preserve the innate beauty of wood. It captures how architects and designers enhance and preserve the beauty of their woodwork designs with WoodTech’s luxury Italian PU finishes.

Wood has long been celebrated for its versatility, beauty, and structural capabilities, solidifying its position as a staple material in both traditional and modern home design and construction. From foundational elements like flooring and doors to the finer accents of furniture and accent walls, wood’s resurgence in popularity is captivating the imaginations of designers and homeowners alike. The revolution is being led by Asian Paints’ WoodTech range of wood finishes. Featuring their exclusive WoodTech Emporio Gold and WoodTech Emporio Palette, ‘Into the Grain’ highlights the stunning transformation of wood through their Italian finishes that are curated to perfectly meet the diverse climate challenges and different weather zones of the Indian subcontinent.

Tune in to first chapter of the ‘Into The Grain’ and witness the remarkable ways in which wood continues to inspire and transform spaces.

July 2, 2024
L&K Saatchi & Saatchi India’s new film for Zee Sarthak challenges menstrual discrimination

Mumbai: L&K Saatchi & Saatchi, part of Publicis Groupe India, has unveiled a thought-provoking film to celebrate the ‘Naali Bindu’ (Red Dot) initiative by Zee Sarthak, an Odia general entertainment channel.

The initiative addresses the continued isolation faced by approximately 28 per cent of girls in India while having their periods, perpetuated by the misbelief that their shadows are impure. Using ‘Rabana Chhaya’, a dying traditional art form of shadow puppetry from Odisha, the film poignantly portrays the story of a girl subjected to this taboo and orthodox belief. Its powerful narrative aims to raise awareness and challenge menstrual discrimination.

The use of shadow puppetry in the campaign is symbolic; it reflects the shadowy stigma surrounding menstruation and challenges the notion that something as natural as a girl’s shadow can be impure. Odisha is a unique state where menstruation is celebrated during the Raja Parba festival. This cultural backdrop provides a powerful contrast to prevailing societal beliefs. The film will be aired on both television and digital platforms.

L&K Saatchi & Saatchi India’s ability to craft impactful narratives aligns perfectly with Zee Sarthak’s mission to challenge regressive norms. This campaign is a testament to the agency’s capacity to empower brands and communities, fostering deeper connections and promoting social progress.

L&K Saatchi & Saatchi India chief creative officer Rohit Malkani said, “Our association with Zee Sarthak and Nali Bindu is something we hold very dear. Every year, the entire team including our client puts on their thinking caps a month or so before Raja Parba to create a piece of communication that endears, cuts through and most importantly undoes a social knot. This year we are super proud of a creative output that not only seeks to highlight a social prejudice but revives a traditional art form as well.”

Zee Sarthak chief channel officer Pratik Seal added, “As a channel deeply rooted in cultural contexts, we understand the importance of addressing and challenging regressive norms. Our Naali Bindu initiative is an effort to eradicate menstrual discrimination and promote dignity and respect for young girls. By using Rabana Chhaya, we not only bring attention to a critical issue but also honour a traditional art form, thus driving impact and cultural significance.”

July 2, 2024