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Category: Madan Mohapatra

  • Madan Mohapatra to join Universal McCann

    MUMBAI: Former TME (The Media Edge) media director Madan Mohapatra is slated to join Universal McCann, Delhi next week as business director Nestle and L’oreal. The estimated size of the account as per industry sources is pegged at Rs 4,500 million.
     

    Speaking to Indiantelevision.com, Mohapatra said, ” The assignment I am taking up looks very challenging, especially with Nestle and L’oreal being the biggest media spenders. Also, FMCG as a sector will be a very interesting task at hand.”
     

    Mohapatra’s last media assignment prior to joining TME (where he spent the last seven months) was with Starcom Worldwide as associate media director, in charge of broadcast. Mohapatra was with Starcom for three years.

    Mohapatra put in his papers at TME last month, and will be relocating from Mumbai to Delhi at Universal McCann.

  • Madan Mohapatra joins Media Edge as media director

    MUMBAI: Madan Mohapatra who was with Modi Online Lottery as marketing manager since September last year has quit and joined The Media Edge (TME) as media director buying. Mohapatra will also be handling the Parle AOR with effect from today.

    Mohapatra will be reporting to Media Edge overall head of buying Himani Kapadia and also to Media Edge vice-president Partha Ghosh who handles the Parle brand.

    Repeated attempts by indiantelevision.com to contact Kapadia and TME COO Divya Gupta were in vain.

    Prior to his stint with the Modis, Mohapatra was associate media director in charge of broadcast at Starcom Worldwide for three years.

    Mohapatra’s appointment comes at a time when TME has been seeing a lot of corporate churn. The latest to the call it quits at the agency was Anand Vaidyanathan who was print buying head. Earlier this year Prasanth Kumar and Shrivathsa Iyengar also quit the agency.