ITV

Category: Kevin Vaz

  • Kevin Vaz takes charge as ad sales head of Star network

    MUMBAI: It was the first day at the office today for Star India senior vice-president Kevin Vaz as advertising sales head for the entire network at India’s lead broadcaster.

    Vaz has been heading ad sales at Star Plus, which accounts for nearly 90 per cent of the network’s ad revenues, for well over a year now. He was presented to the team at Star by the senior management today where the formal announcement of the restructure in its ad sales operations was made, informed sources say.

    With Vaz’s elevation, Star will have a dedicated head of sales for the first time since the departure Raj Nayak in September 2002.

    At the time Nayak left, Star India Ceo Peter Mukerjea took additional charge of the ad sales function before handing it over to his deputy, Star India COO Sameer Nair, a few months later.

    The other two senior V-Ps — Joy Chakravarti (heading Star News, Star Gold and Star Vijay) and Monica Tata (Star Movies, Star World, Channel [V], National Geographic and The History Channel) — will now be reporting to Vaz. The buzz that Vaz would be taking overall charge has been doing the industry rounds for a while now so the move does not really come as a surprise.

    A company spokesperson has confirmed the developments to indiantelevision.com.

  • Kevin Vaz elevated to Star India EVP ad sales

    MUMBAI: It’s been on the cards for a while and now it’s official. Star India’s head of sales for the network Kevin Vaz has been promoted to executive vice-president ad sales..
     
     

    The elevation from senior V-P ad sales took place a couple of days ago and marks the first time since Raj Nayak’s exit in September 2002 that Star India has an ad sales head of EVP grade.

    It needs recalling here that it was only on 1 March 2004 that Vaz took over as head of sales for the Star network. Vaz had been heading ad sales at Star Plus, which accounts for nearly 90 per cent of the network’s ad revenues, for well over a year by then.
     
     

    Vaz’s story has truely been that of someone who has risen from the ranks. He has certainly come a long way in the last eight years from being just another ad sales executive at Star to executive vice-president heading sales at India’s lead broadcast network.