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Category: JWT

  • JWT Bangalore nominated at NY AME awards

    NEW DELHI: JWT Bangalore office has received finalist status for its Lipton Ice Tea campaign, in the forthcoming The New York Festivals Advertising Marketing Effectiveness (AME) Awards, which will be held on 29 January 2004.

    As a finalist, the entry is eligible to compete for a gold, silver or bronze World Medal in the category – Beverages: non-alcoholic.
     
     
    Confirming the development, JWT Bangalore senior vice-president and general manager Dhunji S Wadia said, “We have just received an intimation from The New York Festivals (AME) Awards committee that our ‘Launch of Lipton Ice Tea campaign’ has achieved finalist status in the 2004 Competition. We are happy to get recognition for work that has worked in the market place, seen the sales graph go up for the brand and receive accolades both nationally and internationally.”

    Wadia added, “This category would be the most competitive of all categories consisting of all colas and, soft drinks and health beverages including fruit juices. The highest scoring gold winners then go on to compete for the Grand Award “Best of Show” bowl. While being a finalist itself is recognition of work amongst the thousands of entries from across the world, here’s hoping for an even better result.”

    The Lipton campaign has already been featured in the Showcase of Indian Advertising that was released at the prestigious AdAsia 2003 at Jaipur.

    The latest development is an addition to JWT Bangalore office’s impressive performance in the international festivals. In 2003, the agency had managed to gain a finalist certification for its work for i-flex Solutions in the New York Festivals’ International Midas Award.

    Also, JWT Bangalore had emerged as the only Indian agency to manage finalist nomination at the Advertising Festival (TAF), which was held at the Disneyland Resort, Paris in September last year. The agency was in contention for two awards as it was short-listed for Madura Garments (Trouser Town) campaign in `Best Use of Outdoor Design’ and Spice Telecom in the `Best Use of Radio’ categories.

  • JWT launches Amplify in the US

    MUMBAI: J. Walter Thompson (JWT) has announced the formation of an expanded brand entertainment content development and placement practice in the US. A newly created unit called Amplify was the result of a merger of JWT’s Brand Entertainment Group and Hill & Knowlton’s Showcasee

    A company release states that Amplify specialises in the strategic integration of brands into all aspects of entertainment. They include television, film, gaming, magazines, books and music. This is accomplished through the creation of original brand content as well as product placement. Its service offering includes planning, creative support, ideation, metrics, entertainment industry relations, negotiations, legal and business affairs.

    The Los Angeles headquartered Amplify is led by its executive director Rob Donnell. It serves as a resource for all the WPP group companies. Amplify’s principal client is Ford Motor. The unit handles the brand entertainment assignment of Ford global marketing and represents all the Ford brands such as Ford, Mazda, Volvo, Jaguar and Aston Martin to the entertainment industry.

    Amplify under its previous Brand Entertainment Group banner had in the past orchestrated a string of successful branded entertainment media events for Ford. One example was the promotion and integration of Lincoln Navigator in a new movie Are We There Yet. It has also created original content integrating Ford vehicles into television shows like Fox’s 24, ABC’s Alias ( both of which air in India on AXN) and Fox’s American Idol which airs on Star World.

    Donnell added, “We have seen first hand the significant return on marketing investment that can be gained by using entertainment as a strategic brand-building tool. Our goal is to leverage popular culture to create breakthrough ideas that surround our clients’ brands with compelling entertainment experiences that connect with consumers in channels of their choosing. Amplify will enable us to partner with the best that Hollywood has to offer.”

    JWT celebrates its 140th anniversary this year. It claims to be the largest advertising agency brand in the US and one of the world’s largest full-service global networks. Its parent company is WPP.

    The release adds that JWT’s heritage in building brands through entertainment dates back to the 1930’s when the agency pioneered such radio and TV programmes as the Lux Radio Theatre, Kraft Music Hall and the Kraft Television Theater.