ITV

Category: Video On Demand

  • SAB to extend its wings into digital; to produce an array of shows

    SAB to extend its wings into digital; to produce an array of shows

    MUMBAI: Known to be one of the pillars of Indian media, the Sri Adhikari Brothers (SAB) group founded by Gautam and Markand Adhikari, has plans to enter the digital space with a new initiative. The group will create original comedy content in Hindi catering to the digital masses. The various shows will be launched under Happii-Fi and will roll-out by June.

    Through this initiative, the company plans to have strategic tie-ups with various OTT platforms, OEM’s and telecos. “Happii-fi will create comedy content in Hindi for the masses unlike the rest who create content to match with the English elite sensibilities. There are several hundred million online active users who have come up, but there is no platform that completely caters to them. We have already started the productions”, informs Sab Group chief executive officer Manav Dhanda.

    As there are different output commitments for various platforms, the group has not decided on the specific number of videos that it intends to produce. The branded content will derive its revenue from the many advertisers on board, although the IP rights will remain with SAB Group.

    The platform will only stress on Hindi language and is primarily focused on HSM markets which consume 40 per cent of all online content.

    “There are too many platforms which are not required. A person can only hold access to 3 or 4 platforms on a smart-phone. Creating one more would not solve anything. Hence, we decided on producing content which the audience can relate to”, adds Dhanda.

    The group has already produced a digital comedy show titled Gharbar which features Shakti Kapoor, Neelu Kohli, Rishab Chadda, Rakesh Shrivastav and Vaishali Thakkar. The show has been conceptualized by Dhanda and is directed by Sagar Bellary of the Bheja fry fame. It depicts a twisted take on the modern Indian family and their adventures when they decide to bring in a bar into their home. The series features Shakti Kapoor as Sharmaji the most seedha (staright forward) man ever.
    Promising a very unique doze of humor like never before, the series portrays BAR as a lead protagonist.

    Sri Adhikari Brothers Television Network Ltd. (SABTNL) has been producing multi-lingual, multi-genre content and already has an established regional presence in various Indian languages including Marathi, Gujarati, Tamil, Telugu and Kannada amongst others.

    The group not only has a fair amount of experience in the production of content, but also in the broadcasting sector by creating a light humour centric television brand, SAB TV. With many firsts in its hat, it will be interesting to see how far this initiative takes the SAB group.

     

  • YouTube to create original music with new Foundry music app, aims to compete with Facebook Live

    YouTube to create original music with new Foundry music app, aims to compete with Facebook Live

    NEW DELHI: Not satisfied with having gained fame as the social media app where people share their music videos, YouTube is now setting up Foundry to help new musicians to gain name and fame.

    Music makes up more than 30 percent of videos watched on Google’s YouTube, and Foundry is its latest product to create original music. Content from Foundry will be hosted on YouTube itself as well as in the YouTube Music app. The company will highlight videos from Foundry artists in its music app via a playlist feature, and has floated similar initiatives with music industry executives.

    YouTube has already hosted workshops with over 25 artistes at its production facilities in Los Angeles and London to teach them how to better use the site. Videos of live sessions recorded during those workshops will first appear on YouTube.

    For more read here:

  • YouTube to create original music with new Foundry music app, aims to compete with Facebook Live

    YouTube to create original music with new Foundry music app, aims to compete with Facebook Live

    NEW DELHI: Not satisfied with having gained fame as the social media app where people share their music videos, YouTube is now setting up Foundry to help new musicians to gain name and fame.

    Music makes up more than 30 percent of videos watched on Google’s YouTube, and Foundry is its latest product to create original music. Content from Foundry will be hosted on YouTube itself as well as in the YouTube Music app. The company will highlight videos from Foundry artists in its music app via a playlist feature, and has floated similar initiatives with music industry executives.

    YouTube has already hosted workshops with over 25 artistes at its production facilities in Los Angeles and London to teach them how to better use the site. Videos of live sessions recorded during those workshops will first appear on YouTube.

    For more read here:

  • Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    NEW DELHI: Experienced brand strategist Manveer Singh Malhi has come on board Hyderabad-based digital interaction agency iGenero to focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations. 

    Singh, trained in creating online strategies for businesses and entertainment houses, has in the recent past been  awarded as Top Social Media Professional of India by CMO Asia in 2015 and Digital Marketing Professional of the Year in 2016 by Global Youth Marketing Forum.

    In his career of more than eight years he has conceptualized and devised online media strategies and solutions for brands like Zapak, BigFlix, MTV, Reliance, Imagine TV, Iproperty.com, PIX Television, Fun Cinemas, Costa Cruises India, Everest Entertainment and many more. Manveer has efficiently helped more than 100+ brands adopt new media to derive strong and trackable business results. He was also the faculty for digital at SAE Institute and was invited to speak at various digital media workshops. 

    iGenero Co-Founder Karan S Kumar said, “We have been able to provide vital and measureable digital marketing plans and web development solutions to our clients. Manveer’s in depth knowledge and experience in digital marketing will enable us to enrich our delivery to existing clients and also serve exceptional plans to future clients.”

    “Manveer will be able to manoeuvre the team towards increasing their capacity to achieving robust business results for our clients. He has worked with us at SocialSamosa.com as business head in past where he helped to scale the business within a short span of one year”, added iGenero co-founder Aditya Gupta.

    Malhi said: “I’m delighted to join iGenero and am looking forward to sharing my expertise with the team. Digital has now become an integral part of all marketing and business initiatives for brands, it is no longer a secondary choice. At such a crucial stage of the digital industry’s growth, by using iGenero’s technological strength I hope to contribute in amplifying the output for all the clients. “

  • Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    Manveer Singh Malhi joins Digital Marketing and Technology Company iGenero as Partner

    NEW DELHI: Experienced brand strategist Manveer Singh Malhi has come on board Hyderabad-based digital interaction agency iGenero to focus on scaling up the business, expand the team and ensure the teams stays up to date on the latest digital and technological innovations and initiations. 

    Singh, trained in creating online strategies for businesses and entertainment houses, has in the recent past been  awarded as Top Social Media Professional of India by CMO Asia in 2015 and Digital Marketing Professional of the Year in 2016 by Global Youth Marketing Forum.

    In his career of more than eight years he has conceptualized and devised online media strategies and solutions for brands like Zapak, BigFlix, MTV, Reliance, Imagine TV, Iproperty.com, PIX Television, Fun Cinemas, Costa Cruises India, Everest Entertainment and many more. Manveer has efficiently helped more than 100+ brands adopt new media to derive strong and trackable business results. He was also the faculty for digital at SAE Institute and was invited to speak at various digital media workshops. 

    iGenero Co-Founder Karan S Kumar said, “We have been able to provide vital and measureable digital marketing plans and web development solutions to our clients. Manveer’s in depth knowledge and experience in digital marketing will enable us to enrich our delivery to existing clients and also serve exceptional plans to future clients.”

    “Manveer will be able to manoeuvre the team towards increasing their capacity to achieving robust business results for our clients. He has worked with us at SocialSamosa.com as business head in past where he helped to scale the business within a short span of one year”, added iGenero co-founder Aditya Gupta.

    Malhi said: “I’m delighted to join iGenero and am looking forward to sharing my expertise with the team. Digital has now become an integral part of all marketing and business initiatives for brands, it is no longer a secondary choice. At such a crucial stage of the digital industry’s growth, by using iGenero’s technological strength I hope to contribute in amplifying the output for all the clients. “

  • nexGTv adds more ‘flavour’ to its global content catalogue with Chardikala TV

    nexGTv adds more ‘flavour’ to its global content catalogue with Chardikala TV

    MUMBAI: nexGTv, the subscription-driven video entertainment app from Digivive Services, which recently announced its expansion in more than 140 countries, has further strengthened its global entertainment catalogue with the entire bouquet of channels from the Chardikala TV Network on its entertainment platform. With the partnership in place, nexGTv users across the globe can access these channels as part of their regular subscription, available across platforms including web and mobile.

    As a part of the move, channels of the Chardikala Network including its musical hits such as Desi Beats and PBN Music, Devotional offering – Gurbaani TV, as well as Lifestyle and GEC channels such as Desi Channel, Shangh TV, Aone Punjabi and Hamdard TV will be available to subscribers of nexGTv globally.

    The ‘pure-play’ mobile TV/ OTT video streaming player says that this latest initiative not only complements its already strong ‘Punjabi’ entertainment content on its app but also boosts its credentials as a global player of repute, vying for appeal and increasing adoption from the growing tribe of ethnic Indian and South Asian communities, who’re increasingly connecting with everything ‘Indian’. nexGTv recently enabled its Live TV content offering of more than 150 plus channels along with 1000 plus movies as well as a huge inventory of VoD and television show for viewers around the world.

    Speaking on the association, nexGTv COO Abhesh Verma said, “The time when geographical boundaries prevented viewers from accessing their favorite entertainment content is now passé! It’s exactly with that thought that we’ve made available more than 11500 hours of India-centric programming from our extensive catalogue to our Indian-origin and global subscribers. Our partnership with Chardikala TV Network and worldwide rights of their most renowned and well-known TV properties across multiple genres will undoubtedly bolster our content offering. We are confident that the enhanced variety and diversified offerings on nexGTv will serve as a strong pull for our international viewers.”

     

  • nexGTv adds more ‘flavour’ to its global content catalogue with Chardikala TV

    nexGTv adds more ‘flavour’ to its global content catalogue with Chardikala TV

    MUMBAI: nexGTv, the subscription-driven video entertainment app from Digivive Services, which recently announced its expansion in more than 140 countries, has further strengthened its global entertainment catalogue with the entire bouquet of channels from the Chardikala TV Network on its entertainment platform. With the partnership in place, nexGTv users across the globe can access these channels as part of their regular subscription, available across platforms including web and mobile.

    As a part of the move, channels of the Chardikala Network including its musical hits such as Desi Beats and PBN Music, Devotional offering – Gurbaani TV, as well as Lifestyle and GEC channels such as Desi Channel, Shangh TV, Aone Punjabi and Hamdard TV will be available to subscribers of nexGTv globally.

    The ‘pure-play’ mobile TV/ OTT video streaming player says that this latest initiative not only complements its already strong ‘Punjabi’ entertainment content on its app but also boosts its credentials as a global player of repute, vying for appeal and increasing adoption from the growing tribe of ethnic Indian and South Asian communities, who’re increasingly connecting with everything ‘Indian’. nexGTv recently enabled its Live TV content offering of more than 150 plus channels along with 1000 plus movies as well as a huge inventory of VoD and television show for viewers around the world.

    Speaking on the association, nexGTv COO Abhesh Verma said, “The time when geographical boundaries prevented viewers from accessing their favorite entertainment content is now passé! It’s exactly with that thought that we’ve made available more than 11500 hours of India-centric programming from our extensive catalogue to our Indian-origin and global subscribers. Our partnership with Chardikala TV Network and worldwide rights of their most renowned and well-known TV properties across multiple genres will undoubtedly bolster our content offering. We are confident that the enhanced variety and diversified offerings on nexGTv will serve as a strong pull for our international viewers.”

     

  • Muvizz.com acquires 25 titles from PVR

    Muvizz.com acquires 25 titles from PVR

    MUMBAI: The Online video streaming platform muvizz.com increased its library by signing a deal with PVR and has acquired 25 movie titles for exclusive streaming.

    The deal will now give subscribers access to movies such as: The Reluctant Fundamentalist (2012), Another Year (2010), Greenberg (2010), The Greatest (2009), A Single Man (2009), Nightwatching (2007), etc. The 25 titles include some major award winning films and are already available to all the registered users of muvizz.com.

    Muvizz.com declared that these titles span across multiple languages and genres, including feature films, documentaries and short films. The website currently has around 300 titles and is planning to acquire more in the coming months.

    “Our intent is to get closer to our audience,” said Muvizz.com founder Abhayanand Singh. “We also hope that this content acquisition will help muvizz.com grow and provide our users with some remarkable films. We want such interesting films to reach the audiences and cinephiles so that they can enjoy good cinema.”

    Muvizz.com offers only a curated list of titles ranging from short films to documentaries to feature films in various languages to its users, so that they don’t have to go through thousands of titles to decide which one to watch. One major example is the critically acclaimed film “Path of Zarathustra” that muvizz.com recently started streaming.

  • Muvizz.com acquires 25 titles from PVR

    Muvizz.com acquires 25 titles from PVR

    MUMBAI: The Online video streaming platform muvizz.com increased its library by signing a deal with PVR and has acquired 25 movie titles for exclusive streaming.

    The deal will now give subscribers access to movies such as: The Reluctant Fundamentalist (2012), Another Year (2010), Greenberg (2010), The Greatest (2009), A Single Man (2009), Nightwatching (2007), etc. The 25 titles include some major award winning films and are already available to all the registered users of muvizz.com.

    Muvizz.com declared that these titles span across multiple languages and genres, including feature films, documentaries and short films. The website currently has around 300 titles and is planning to acquire more in the coming months.

    “Our intent is to get closer to our audience,” said Muvizz.com founder Abhayanand Singh. “We also hope that this content acquisition will help muvizz.com grow and provide our users with some remarkable films. We want such interesting films to reach the audiences and cinephiles so that they can enjoy good cinema.”

    Muvizz.com offers only a curated list of titles ranging from short films to documentaries to feature films in various languages to its users, so that they don’t have to go through thousands of titles to decide which one to watch. One major example is the critically acclaimed film “Path of Zarathustra” that muvizz.com recently started streaming.

  • Y-Films’ launches Love Shots fifth short film ‘Fired’

    Y-Films’ launches Love Shots fifth short film ‘Fired’

    MUMBAI: Y-Films has launched a new film titled Fired, the fifth film in a series of six. The film premieres on Yotube today, 4 April 2016. Fired has Salim Merchant and Tillotama Shome.

    Love Shots is an anthology of six short films that explore love in every form, shape and stage in life. It features an absolute never-before coming together of some of the most exciting actors playing delightful characters including Nimrat Kaur, Tahir Raj Bhasin, Salim Merchant, Tillotama Shome, Saqib Saleem, Shweta Tripathi, Farida Jalal, Kulbhushan Kharbanda, Rhea Chakraborty, Saba Azad and Mohit Marwah, Swanand Kirkire, Shubham Tukaram, Shravani Desai among others. And the soundtrack features 6 original songs by some of the freshest upcoming musicians of today showcasing a range of genres. The 6 music videos will be attached to each individual short film and have been directed by Shraddha Pasi Jairath.

    Directed by Ankur Tewari, the film Fired tells the story of a young upwardly mobile couple where the wife who’s in a corporate job is fired and meets her chef husband who makes a shocking revelation of his own. The short also features a unique Hindi jazz song as part of the original soundtrack composed and performed by Subhi Khanna.

    “I never thought that acting is such an involved art form until I actually started preparing for it. Being a composer and scoring for films like Ab tak Chappan and Chak De! India, among others, I always followed the actor’s timing to know where to score and where not to and I was intrigued with the idea of acting. I’m fortunate to have Ankur (director) and Tillotama who is such a fine actress to spend hours doing readings and workshops preparing for my character”, added Merchant.

    Director Ankur Tewari said, “It was amazing working with Salim. He was acting for the first time and he surprised me with his acting abilities. I never thought he would be as good an actor as a musician. Tillotama was amazing as always. They both set off each other’s chemistry very well. The story was quite interesting as well, as it deals with the highs and lows of a relationship, and shows the dark patches that every couple goes through and has to overcome.”

    The music for Love Shots is available on Wynk music for a period of 3 days before its release.

    “Airtel has been a pioneer in the Indian telecom industry and is leading the 4G growth story in the country. Smartphones and fast mobile internet have transformed the way we consume content, with video emerging as the most popular form. Consumers, in particular, the multi-tasking youth, are looking for engaging video content to snack on and we believe Love Shots from YRF will set a new benchmark in short storytelling. As the leading smartphone network, Airtel is very excited to be a part of this innovative project”, added Airtel director consumer business Srini Gopalan.

    Watch the 5th short film ‘Fired’ from Love Shots here: