ITV

Category: Video On Demand

  • Cultural Machine with Sonu Nigam on streets of Juhu, Mumbai

    Cultural Machine with Sonu Nigam on streets of Juhu, Mumbai

    MUMBAI: Culture Machine after launching campaigns like The Printing Machine, a poetical satire by Kalki; Radhika Apte voicing against body shaming through You’re beautiful, or ‘The Indian’ series describing the Indian Sikhs, Muslims and Dalits voicing various social issues. This time the company has launched a social experiment titled “The Roadside Ustaad” featuring Bollywood playback singer Sonu Nigam as disguised old man.

    The video has been released on Culture Machine’s digital channel Being Indian. The video is an experiment with Sonu Nigam as an old man singing by the road in the busy lanes of Juhu, Mumbai. The pedestrians take notice of an old man singing in melodious voice with many pausing to enjoy a few moments but are forced to continue to hurry and move on with their lives.  ‘The Roadside Ustaad’ captures mixed reactions of Mumbaikaars ranging from individuals stopping by and enjoying the old man’s singing to those who nonchalantly walk away. Inspired by the magical impact that music has on individuals, Sonu Nigam and Culture Machine sought to capture joyful moments that music has on our mechanical and monotonous lives.

    Cultural machine says that this video is its attempt to make people realize that they can spare some time from busy lives and appreciate beautiful things inside. Expressing the same Cultural Machine creative director Karl Katgara said, “The whole idea behind this experiment was to inspire people to take a moment out of their busy lives and appreciate the beauty of music. To appreciate the many tiny miracles we pass every day and ignore, while we stare at our phones or lost in thought. To do this, who better than Sonu Nigam. He is one of the most sought after singers in the country, and the most recognizable voice. What was interesting to see at the time was, he created the same magic singing, just disguised as an old man, and people could not recognize him at all.

    Sonu Nigam said, “I went without any expectations, totally bereft of any awkwardness for the way I was looking and what I was about to subject myself to. For the first time, I was not me, the make-up was so good and authentic,people standing so close to me, couldn’t recognise me. I was carrying the harmonium that my parents bought when I was born. It was all so humbling. And from such an unfamiliar zone, I managed to procure something. Gratitude, Grace and appreciation for what we have.”

  • Pyaar ka Panchnama’s Luv Ranjan & Ankur Garg to launch digital sitcom ‘Life Sahi Hai’

    Pyaar ka Panchnama’s Luv Ranjan & Ankur Garg to launch digital sitcom ‘Life Sahi Hai’

    MUMBAI: Luv Films, a venture from the writer and director of Pyaar Ka Punchnama, Luv Ranjan, is all geared to enter the digital space with its sitcom Life Sahi Hai. Starting 24 May, the first episode of the series has already been shot, while the trailer will roll-out the first look of the show on 18 May.

    Produced by Ranjan and partner and producer Ankur Garg under their company Luv Films and created by Tarun Jain, co-writer of Pyaar Ka Punchnama 2, the 12 episodic and 20 minute long series will feature multiple directors during the entire season’ tenure. The company has struck cash plus media deals with three sponsors. While Himalaya Herbals Men is the powered by sponsor, Mahindra Gusto 125 is  the associate sponsor.

    “The viewers will see the brands being seamlessly integrated in our series. Life Sahi Hai shows friendship amongst guys and is on a similar zone to my movie. As a company producing and distributing youthful and quality content, we’re thrilled to see our story come alive on the no holds barred online medium”, notes Garg.

    He further adds, “Digital gives us the liberty to broadcast content without any constraints. We will mostly likely launch one episode per week There has been an immense boom in the online space in recent times and going by the opportunities that this medium offers, we are certain about achieving scale and building a brand from Life Sahi Hai”.

    Completely shot in HD quality, the series is about four boys in their early 20’s, who come from different parts of India to live together independently for the first time, in Delhi, right after college. Coming from diverse backgrounds and having lived very different lives, the guys don’t immediately get along with each other. But feeding off each other’s strengths for help in professional as well as personal problems, they soon become buddies. Actors Tarun Jain, Suhail Nayyar, Abhishek Saha and Siddhant Chaturvedi will be seen essaying the characters of the four boys.

    A source close to the development reveals that the production cost for one episode will approximately be Rs 22 lakh to 24 lakh.

  • Pyaar ka Panchnama’s Luv Ranjan & Ankur Garg to launch digital sitcom ‘Life Sahi Hai’

    Pyaar ka Panchnama’s Luv Ranjan & Ankur Garg to launch digital sitcom ‘Life Sahi Hai’

    MUMBAI: Luv Films, a venture from the writer and director of Pyaar Ka Punchnama, Luv Ranjan, is all geared to enter the digital space with its sitcom Life Sahi Hai. Starting 24 May, the first episode of the series has already been shot, while the trailer will roll-out the first look of the show on 18 May.

    Produced by Ranjan and partner and producer Ankur Garg under their company Luv Films and created by Tarun Jain, co-writer of Pyaar Ka Punchnama 2, the 12 episodic and 20 minute long series will feature multiple directors during the entire season’ tenure. The company has struck cash plus media deals with three sponsors. While Himalaya Herbals Men is the powered by sponsor, Mahindra Gusto 125 is  the associate sponsor.

    “The viewers will see the brands being seamlessly integrated in our series. Life Sahi Hai shows friendship amongst guys and is on a similar zone to my movie. As a company producing and distributing youthful and quality content, we’re thrilled to see our story come alive on the no holds barred online medium”, notes Garg.

    He further adds, “Digital gives us the liberty to broadcast content without any constraints. We will mostly likely launch one episode per week There has been an immense boom in the online space in recent times and going by the opportunities that this medium offers, we are certain about achieving scale and building a brand from Life Sahi Hai”.

    Completely shot in HD quality, the series is about four boys in their early 20’s, who come from different parts of India to live together independently for the first time, in Delhi, right after college. Coming from diverse backgrounds and having lived very different lives, the guys don’t immediately get along with each other. But feeding off each other’s strengths for help in professional as well as personal problems, they soon become buddies. Actors Tarun Jain, Suhail Nayyar, Abhishek Saha and Siddhant Chaturvedi will be seen essaying the characters of the four boys.

    A source close to the development reveals that the production cost for one episode will approximately be Rs 22 lakh to 24 lakh.

  • Shirish Kunder’s ‘Kriti’ to release exclusively on Muvizz.com

    MUMBAI: Kriti  a short film produced by Muvizz.com and presented by actor Manoj Bajpayee, will be launched exclusively on Muvizz.com a video on demand platform. The poster which was released recently is a prelude to the 18-minute psycho-thriller which is scheduled to release in the month of June. Shirish Kunder’s debut short film will showcase the three leading actors, Manoj Bajpayee, Radhika Apte and Neha Sharma in a very mysterious and spine-chilling manner as portrayed in the poster.

    Manoj Bajpayee who will be seen in a completely unusual role as compared to his previous short films, Taandav, and Jai Hind, commented, “Acting in short films gives me an opportunity to work with different film makers and the digital medium offers such creative satisfaction”.

    The film is an intriguing mix of drama and suspense which will keep the audience hooked throughout. It revolves around a writer (Manoj Bajpayee), who after an unexpected set of events finds himself in the middle of a psychological drama. Radhika Apte and Neha Sharma’s characters will further add to this mental whirlpool. Manu Rishi, who will be seen also in the film, will play a pivotal role as a police officer. 

    Piiyush Singh, Co-Founder, Muvizz.com says, “We are very excited to work with such immensely talented actors. Shirish has done a great job and we hope to create such amazing content with him again. ‘Kriti’ has been written in such a way that it will not only have a lasting impression but will also keep you thinking about the film long after it ends. We are sure the audience will enjoy the film and get to know about the work that a portal like Muvizz is trying to accomplish.”

    Muvizz.com is a platform which aims to assist innovative filmmakers and quality cinema to gain global exposure as it is doing with ‘Kriti’.

     

  • Shirish Kunder’s ‘Kriti’ to release exclusively on Muvizz.com

    MUMBAI: Kriti  a short film produced by Muvizz.com and presented by actor Manoj Bajpayee, will be launched exclusively on Muvizz.com a video on demand platform. The poster which was released recently is a prelude to the 18-minute psycho-thriller which is scheduled to release in the month of June. Shirish Kunder’s debut short film will showcase the three leading actors, Manoj Bajpayee, Radhika Apte and Neha Sharma in a very mysterious and spine-chilling manner as portrayed in the poster.

    Manoj Bajpayee who will be seen in a completely unusual role as compared to his previous short films, Taandav, and Jai Hind, commented, “Acting in short films gives me an opportunity to work with different film makers and the digital medium offers such creative satisfaction”.

    The film is an intriguing mix of drama and suspense which will keep the audience hooked throughout. It revolves around a writer (Manoj Bajpayee), who after an unexpected set of events finds himself in the middle of a psychological drama. Radhika Apte and Neha Sharma’s characters will further add to this mental whirlpool. Manu Rishi, who will be seen also in the film, will play a pivotal role as a police officer. 

    Piiyush Singh, Co-Founder, Muvizz.com says, “We are very excited to work with such immensely talented actors. Shirish has done a great job and we hope to create such amazing content with him again. ‘Kriti’ has been written in such a way that it will not only have a lasting impression but will also keep you thinking about the film long after it ends. We are sure the audience will enjoy the film and get to know about the work that a portal like Muvizz is trying to accomplish.”

    Muvizz.com is a platform which aims to assist innovative filmmakers and quality cinema to gain global exposure as it is doing with ‘Kriti’.

     

  • Care World TV now live on Apple TV

    Care World TV now live on Apple TV

    MUMBAI: Care World TV, the global healthcare television channel is now available on Apple TV. Besides being available on Apple TV, the wellness channel is also available on popular streaming players including Roku, Yupp TV and a host of other platforms.

    Care world TV says that introducing itself on Apple TV is an attempt to take advantage of opportunities offered by digital media even with the hold of DTH today. “With technological advances the industry is going through a phase of transition. While Direct To Home (DTH) and cable is relevant today and will continue to remain relevant for a long time, it is also a fact that we are seeing action in digital media streaming services, as is evident by the success of movies and TV series providers like Netflix and Amazon.” says Care World MD Mr. Ajit Gupta.

    The channel has shows which are dedicated to health, beauty, diet, wellness, sex and also has an interactive show where audiences can consult doctors directly.

    Gupta says that Care world TV is also extending its reach through mobile apps on android and iOs, online channels and the latest being the content streaming devices. Gupta reveals,“Care World TV has become synonymous with the world of health, fitness and wellness. Nine years ago, when we had set out to explore this domain and to bring to the audiences the crux of a wholesome, healthy lifestyle, we had imagined this day to come. The channel’s reach extends via a host of platforms including Android and iOS apps.

    The channel claims that its programming is focused on physical and psychological aspect of human health, and it incorporates various aspect of the subject. “Our aspiration is to provide everyone access to legitimate advice on health and to meet this cause we will continue to evolve and better the quality and reach of our programmes,” concludes Gupta.

  • Care World TV now live on Apple TV

    Care World TV now live on Apple TV

    MUMBAI: Care World TV, the global healthcare television channel is now available on Apple TV. Besides being available on Apple TV, the wellness channel is also available on popular streaming players including Roku, Yupp TV and a host of other platforms.

    Care world TV says that introducing itself on Apple TV is an attempt to take advantage of opportunities offered by digital media even with the hold of DTH today. “With technological advances the industry is going through a phase of transition. While Direct To Home (DTH) and cable is relevant today and will continue to remain relevant for a long time, it is also a fact that we are seeing action in digital media streaming services, as is evident by the success of movies and TV series providers like Netflix and Amazon.” says Care World MD Mr. Ajit Gupta.

    The channel has shows which are dedicated to health, beauty, diet, wellness, sex and also has an interactive show where audiences can consult doctors directly.

    Gupta says that Care world TV is also extending its reach through mobile apps on android and iOs, online channels and the latest being the content streaming devices. Gupta reveals,“Care World TV has become synonymous with the world of health, fitness and wellness. Nine years ago, when we had set out to explore this domain and to bring to the audiences the crux of a wholesome, healthy lifestyle, we had imagined this day to come. The channel’s reach extends via a host of platforms including Android and iOS apps.

    The channel claims that its programming is focused on physical and psychological aspect of human health, and it incorporates various aspect of the subject. “Our aspiration is to provide everyone access to legitimate advice on health and to meet this cause we will continue to evolve and better the quality and reach of our programmes,” concludes Gupta.

  • Imtiaz Ali turns nexGTv’s SPOTLight on India’s talent

    Imtiaz Ali turns nexGTv’s SPOTLight on India’s talent

    MUMBAI: The list of March winners is finally here! nexGTv, India’s largest subscription-driven video entertainment app, has finally disclosed the names of the winners of March edition. At a nascent age of 20, Abhinay Sony bagged the winner slot owing to his chills-inducing short horror movie, 3 AM. Abhinay was previously featured in over 20 short films and has worked as model for 3 brands, appearing on several prestigious ramp shows.   

    Raghav Diwan’s Valentines emerged as a strong runner-up, narrating a heartfelt tale of romance and longings. Raghav is currently pursuing acting and film making from an acting school in Mumbai and also works as an actor and production manager in Chai Stories. The winners were handpicked by none other than the master story-teller, director and producer, Imtiaz Ali, for the March edition of SPOTLIGHT, a leading talent discovery platform,

    nexGTv’s SPOTLight is a stand-alone mobile-centric talent discovery platform extending an incredible opportunity to the emerging generation of passionate, highly talented individuals to showcase their talent via invigorating videos. Amongst the videos posted on their digital platform, one of India’s most sought-after directors, Imtiaz Ali, watches the top 5 most viewed videos and handpicks the winners. The winner is then awarded the grand prize of INR 1 Lakh, while the runner up takes home INR 25000. 

    Unveiling the names of March winners, nexGTV COO Abhesh Verma said, “We had launched SPOTLight with a view to provide a platform for passionate artists to showcase their talents by creating awe-inspiring videos. SPOTLight further gives users an amazing opportunity to make their talent discovered by our community of over 2 million unique subscribers; and one of the talented director and story-teller, Imtiaz Ali. The ever-increasing number of views garnered by these videos testifies the fact that we, as a nation, respect brimming talent. This is the third successful run of SPOTLight awards and we are hoping to receive furthermore thought-provoking videos from our future participants.”

    As a platform, SPOTLight gives its users a chance to upload and monetize the videos. Naturally, it has received an extensive positive response from the users, since India’s young and energetic talent pool is digitally aware and appreciates an unbiased opportunity to showcase talent. From Kottayam in Kerala to Baramulla in Jammu & Kashmir, SPOTLight has received stimulating videos from all over India. Continuing the novel concept, SPOTLight is now gearing up for the next month, with Imtiaz Ali on board as the judge. Hence, don’t waste your time waiting for a big break. Make it happen today by submitting your video on www.nexgtvspotlight.com and receive a golden opportunity to be selected by a Master of the Art, Imtiaz Ali himself!

  • Imtiaz Ali turns nexGTv’s SPOTLight on India’s talent

    Imtiaz Ali turns nexGTv’s SPOTLight on India’s talent

    MUMBAI: The list of March winners is finally here! nexGTv, India’s largest subscription-driven video entertainment app, has finally disclosed the names of the winners of March edition. At a nascent age of 20, Abhinay Sony bagged the winner slot owing to his chills-inducing short horror movie, 3 AM. Abhinay was previously featured in over 20 short films and has worked as model for 3 brands, appearing on several prestigious ramp shows.   

    Raghav Diwan’s Valentines emerged as a strong runner-up, narrating a heartfelt tale of romance and longings. Raghav is currently pursuing acting and film making from an acting school in Mumbai and also works as an actor and production manager in Chai Stories. The winners were handpicked by none other than the master story-teller, director and producer, Imtiaz Ali, for the March edition of SPOTLIGHT, a leading talent discovery platform,

    nexGTv’s SPOTLight is a stand-alone mobile-centric talent discovery platform extending an incredible opportunity to the emerging generation of passionate, highly talented individuals to showcase their talent via invigorating videos. Amongst the videos posted on their digital platform, one of India’s most sought-after directors, Imtiaz Ali, watches the top 5 most viewed videos and handpicks the winners. The winner is then awarded the grand prize of INR 1 Lakh, while the runner up takes home INR 25000. 

    Unveiling the names of March winners, nexGTV COO Abhesh Verma said, “We had launched SPOTLight with a view to provide a platform for passionate artists to showcase their talents by creating awe-inspiring videos. SPOTLight further gives users an amazing opportunity to make their talent discovered by our community of over 2 million unique subscribers; and one of the talented director and story-teller, Imtiaz Ali. The ever-increasing number of views garnered by these videos testifies the fact that we, as a nation, respect brimming talent. This is the third successful run of SPOTLight awards and we are hoping to receive furthermore thought-provoking videos from our future participants.”

    As a platform, SPOTLight gives its users a chance to upload and monetize the videos. Naturally, it has received an extensive positive response from the users, since India’s young and energetic talent pool is digitally aware and appreciates an unbiased opportunity to showcase talent. From Kottayam in Kerala to Baramulla in Jammu & Kashmir, SPOTLight has received stimulating videos from all over India. Continuing the novel concept, SPOTLight is now gearing up for the next month, with Imtiaz Ali on board as the judge. Hence, don’t waste your time waiting for a big break. Make it happen today by submitting your video on www.nexgtvspotlight.com and receive a golden opportunity to be selected by a Master of the Art, Imtiaz Ali himself!

  • SAB to extend its wings into digital; to produce an array of shows

    SAB to extend its wings into digital; to produce an array of shows

    MUMBAI: Known to be one of the pillars of Indian media, the Sri Adhikari Brothers (SAB) group founded by Gautam and Markand Adhikari, has plans to enter the digital space with a new initiative. The group will create original comedy content in Hindi catering to the digital masses. The various shows will be launched under Happii-Fi and will roll-out by June.

    Through this initiative, the company plans to have strategic tie-ups with various OTT platforms, OEM’s and telecos. “Happii-fi will create comedy content in Hindi for the masses unlike the rest who create content to match with the English elite sensibilities. There are several hundred million online active users who have come up, but there is no platform that completely caters to them. We have already started the productions”, informs Sab Group chief executive officer Manav Dhanda.

    As there are different output commitments for various platforms, the group has not decided on the specific number of videos that it intends to produce. The branded content will derive its revenue from the many advertisers on board, although the IP rights will remain with SAB Group.

    The platform will only stress on Hindi language and is primarily focused on HSM markets which consume 40 per cent of all online content.

    “There are too many platforms which are not required. A person can only hold access to 3 or 4 platforms on a smart-phone. Creating one more would not solve anything. Hence, we decided on producing content which the audience can relate to”, adds Dhanda.

    The group has already produced a digital comedy show titled Gharbar which features Shakti Kapoor, Neelu Kohli, Rishab Chadda, Rakesh Shrivastav and Vaishali Thakkar. The show has been conceptualized by Dhanda and is directed by Sagar Bellary of the Bheja fry fame. It depicts a twisted take on the modern Indian family and their adventures when they decide to bring in a bar into their home. The series features Shakti Kapoor as Sharmaji the most seedha (staright forward) man ever.
    Promising a very unique doze of humor like never before, the series portrays BAR as a lead protagonist.

    Sri Adhikari Brothers Television Network Ltd. (SABTNL) has been producing multi-lingual, multi-genre content and already has an established regional presence in various Indian languages including Marathi, Gujarati, Tamil, Telugu and Kannada amongst others.

    The group not only has a fair amount of experience in the production of content, but also in the broadcasting sector by creating a light humour centric television brand, SAB TV. With many firsts in its hat, it will be interesting to see how far this initiative takes the SAB group.