ITV

Category: Video On Demand

  • FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    FremantleMedia’s Confessions: It’s Complicated was exclusive on Facebook

    MUMBAI: FremantleMedia’s first web series Confessions: It’s Complicated, launched exclusively on Facebook, has garnered 40 million hits by the finale of the show. The media house claims that they witnessed 70,000 live interactions with the cast of Confessions. The show based on constant audience interaction received 11.5 million views on Facebook.

    Confessions is a story of three girls Nupur Murthy, Sameera Saxena and Raka Ghosh who has moved to Mumbai to pursue their dreams to make it big. The girls set out to explore various aspects of their lives and the show is a coming-of-age tale of these girls.

    The Branded Entertainment and Digital Partnership head Ron Crasto commented, “ 86% of Confessions was watched on the mobile phone. The interactions of the fans with the stars not just came from the top 6 cities but also cities like Lucknow , Surat , Jaipur, Indore, Bhopal . The integrations of all the sponsor brands was seamless in the show and was followed through Facebook brand post and was engaging with the audience.”

    FremantleMedia India business head Vidyuth Bhandary commented, “As a company, we are constantly looking to create innovative content for our clients, audience and at times the platform itself. Confessions was the first drama web-series on Facebook & was also the first web-series to use the Facebook Live application. Being the first web series to have crossed 11.5 million views on Facebook, Confessions was able to achieve this success due to newer innovations and seamless sponsor integrations. We aim to bring more content to entertain our audiences.”

    FremantleMedia has also tied up with brands like Myntra,Gillette Venus,Nano Gen X /Saavn and Miss Malini. It not only gave a lot of traction to the show but also got a lot of brand value for the associated brands. The show saw a huge success across the country and for the first time ever, tied up with Saavn to release the first ever audio series for the show. FremantleMedia also invited fans from top 6 metro cities for Facebook live fan interactions.

  • Jacqueline Fernandez becomes Spice Girl In #WhatIReallyReallyWant Film

    Jacqueline Fernandez becomes Spice Girl In #WhatIReallyReallyWant Film

    MUMBAI: Two decades since British girl group Spice Girls debuted their smash hit, “Wannabe,” the iconic music video has been recreated with non-other than mega star Jacqueline Fernandez in it. She is one of the ‘Spice Girls’ representing India in the film, along with British hip hop group M.O, Nigerian singer Seyi Shay, South African  award winning Hip Hop artist Gigi Lamayne, singer Moneoa and American dancer Taylor Hatala.

    Ever since the film hit the internet it has gone viral with 36 Million views and has been retweeted and shared by many of Hollywood’s super stars. The original Spice Girl Victoria Beckham and Hollywood actress Emma Watson were amongst countless personalities to support the film Victoria Beckham, in her support for the Global Goals campaign, has encouraged women to share the goals they want to achieve by using the hashtag #WhatIReallyReallyWant.

    “I think this film is a wonderful idea. How fabulous is it that after 20 years, the legacy of the Spice Girls’ — ‘Girl Power’ — is being used to encourage and empower a whole new generation”

    She later tweeted –

    “#WhatIReallyReallyWant is no more girls dying of HIV @TheGlobalGoals”

    Spice Girls member Mel C wrote on Twitter –

    “Flattered and honoured that our crazy song is being used so beautifully@theglobalgoals #WhatIReallyReallyWant”

     Emma Watson who is a UN Women Goodwill Ambassador also took to Twitter —

    “#WhatIReallyReallyWant is to see Goal 5 – Gender Equality achieved@theGlobalGoals”

    Lily Singh a.k.a Super Women who is a vlogger and influencer shared the video on facebook saying –
    “Yas! Love this spread that #girlpowe”

    Talking about being a part of this film Jacqueline Fernandez said “Gender discrimination has to stop and the global community has to start putting girls first. We need to create a community where girls feel strong, safe and supported and have equal access to education, technology, health and sanitation….The world needs a dose of girl power and that’s why I’m supporting the Global Goals campaign for girls and women.”

    -Ends-

    Please share the link to the film #WhatIReallyReallyWant which is now live:

    About the film:

    • Tying in with the 20th anniversary since the release of Spice Girls’ Wannabe video, Project Everyone (founded by filmmaker, campaigner, SDG Advocate Richard Curtis) with their partners Getty Images and SAWA (the global cinema advertising association), have released a remake of the video called #WhatIReallyReallyWant

    • The film is directed by the supremely talented director MJ Delaney features artists from India (including Bollywoodstar Jacqueline Fernandez!), Nigeria (Seyi Shay), South Africa (Gigi Lamayne, Moneoa), UK (music group M.O), USA(Larsen Thompson) and Canada (Taylor Hatala). It launches online today and in cinemas later this month.

    • The film reflects the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. These include issues like quality education, an end to violence, an end to child marriage and equal pay for equal work. People will share a picture of #WhatIReallyReallyWant for girls and women and the visual response from around the world will then be presented to world leaders at the UN General Assembly in September. 

  • Jacqueline Fernandez becomes Spice Girl In #WhatIReallyReallyWant Film

    Jacqueline Fernandez becomes Spice Girl In #WhatIReallyReallyWant Film

    MUMBAI: Two decades since British girl group Spice Girls debuted their smash hit, “Wannabe,” the iconic music video has been recreated with non-other than mega star Jacqueline Fernandez in it. She is one of the ‘Spice Girls’ representing India in the film, along with British hip hop group M.O, Nigerian singer Seyi Shay, South African  award winning Hip Hop artist Gigi Lamayne, singer Moneoa and American dancer Taylor Hatala.

    Ever since the film hit the internet it has gone viral with 36 Million views and has been retweeted and shared by many of Hollywood’s super stars. The original Spice Girl Victoria Beckham and Hollywood actress Emma Watson were amongst countless personalities to support the film Victoria Beckham, in her support for the Global Goals campaign, has encouraged women to share the goals they want to achieve by using the hashtag #WhatIReallyReallyWant.

    “I think this film is a wonderful idea. How fabulous is it that after 20 years, the legacy of the Spice Girls’ — ‘Girl Power’ — is being used to encourage and empower a whole new generation”

    She later tweeted –

    “#WhatIReallyReallyWant is no more girls dying of HIV @TheGlobalGoals”

    Spice Girls member Mel C wrote on Twitter –

    “Flattered and honoured that our crazy song is being used so beautifully@theglobalgoals #WhatIReallyReallyWant”

     Emma Watson who is a UN Women Goodwill Ambassador also took to Twitter —

    “#WhatIReallyReallyWant is to see Goal 5 – Gender Equality achieved@theGlobalGoals”

    Lily Singh a.k.a Super Women who is a vlogger and influencer shared the video on facebook saying –
    “Yas! Love this spread that #girlpowe”

    Talking about being a part of this film Jacqueline Fernandez said “Gender discrimination has to stop and the global community has to start putting girls first. We need to create a community where girls feel strong, safe and supported and have equal access to education, technology, health and sanitation….The world needs a dose of girl power and that’s why I’m supporting the Global Goals campaign for girls and women.”

    -Ends-

    Please share the link to the film #WhatIReallyReallyWant which is now live:

    About the film:

    • Tying in with the 20th anniversary since the release of Spice Girls’ Wannabe video, Project Everyone (founded by filmmaker, campaigner, SDG Advocate Richard Curtis) with their partners Getty Images and SAWA (the global cinema advertising association), have released a remake of the video called #WhatIReallyReallyWant

    • The film is directed by the supremely talented director MJ Delaney features artists from India (including Bollywoodstar Jacqueline Fernandez!), Nigeria (Seyi Shay), South Africa (Gigi Lamayne, Moneoa), UK (music group M.O), USA(Larsen Thompson) and Canada (Taylor Hatala). It launches online today and in cinemas later this month.

    • The film reflects the voices of girls and women all over the world telling world leaders what Goals they ‘really really want’ to be achieved to help improve their lives. These include issues like quality education, an end to violence, an end to child marriage and equal pay for equal work. People will share a picture of #WhatIReallyReallyWant for girls and women and the visual response from around the world will then be presented to world leaders at the UN General Assembly in September. 

  • nexGTv acquires digital rights for 1,000 movies from Sai Entertainment

    nexGTv acquires digital rights for 1,000 movies from Sai Entertainment

    MUMBAI: nexGTv has partnered with Sai Entertainment for worldwide digital rights of the Bollywood movies with the production house. Close to 1,000 movies will be made available for the app users under the first phase of the agreement,with more expected to be added later to augment the entertainment options available to them.

    The tie-up will also allow nexGTv to showcase 42 blockbuster movies starring evergreen Bollywood star Mithun Chakraborty. Users can enjoy seamless non-stop action from popular movies of yesteryears like Aakhri Ghulam, Guru, HansteKhelte, HeeronKaChor, JhoothiShaan, Karamdaata, etc.

    nexGTv COO Abhesh Verma said, “Bollywood movies have always been immensely popular with the Indian viewership. The partnership with SAI entertainment is another step in our endeavour to enable seamless digital access to an elaborate selection of movies both latest and classics.The development will in particular delight fans of Mithun Da, as they can now stream 42 of his all-time blockbusterson-the-go through our platform. We will also be looking to further expand our content library with more India-centric entertainment content, as we endeavour to deliver an immersive, anytime viewing experienceto our subscribers across the world.”

    The movies, which will be available as a part of nexGTv’s paid packages, will be available on its web and app platform.

  • nexGTv acquires digital rights for 1,000 movies from Sai Entertainment

    nexGTv acquires digital rights for 1,000 movies from Sai Entertainment

    MUMBAI: nexGTv has partnered with Sai Entertainment for worldwide digital rights of the Bollywood movies with the production house. Close to 1,000 movies will be made available for the app users under the first phase of the agreement,with more expected to be added later to augment the entertainment options available to them.

    The tie-up will also allow nexGTv to showcase 42 blockbuster movies starring evergreen Bollywood star Mithun Chakraborty. Users can enjoy seamless non-stop action from popular movies of yesteryears like Aakhri Ghulam, Guru, HansteKhelte, HeeronKaChor, JhoothiShaan, Karamdaata, etc.

    nexGTv COO Abhesh Verma said, “Bollywood movies have always been immensely popular with the Indian viewership. The partnership with SAI entertainment is another step in our endeavour to enable seamless digital access to an elaborate selection of movies both latest and classics.The development will in particular delight fans of Mithun Da, as they can now stream 42 of his all-time blockbusterson-the-go through our platform. We will also be looking to further expand our content library with more India-centric entertainment content, as we endeavour to deliver an immersive, anytime viewing experienceto our subscribers across the world.”

    The movies, which will be available as a part of nexGTv’s paid packages, will be available on its web and app platform.

  • Culture machine acquires Telugu YouTube channel ‘Viva’

    Culture machine acquires Telugu YouTube channel ‘Viva’

    Mumbai: Culture machine is planning to strengthen the content creation space in SouthIindia by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike. Put Chutney is one of the humorous South Indian channels in the Tamil space of the multi-channel network Culture Machine.

    Culture Machine co-founder Sameer Pitalwala said – “We have always aimed to expand and reach out to as many markets. With the success of the Comedy Factory, Put Chutney and Aithe Ok, in the Gujarati, Tamil and Telugu audiences respectively, we now want to able to provide as much variety in entertainment for the Telugu speaking market with viva.”

    It has released the first video titled ‘Every Hyderabadi’ that encapsulates every aspect of being a true Hyderabadi. Cutting a slice of life observation from any localities’ life, this video depicts how most of the youth spend their time in the city. The video shows the life and habits of one Hyderabadi guy who goes about life greeting people, delaying, laughing, talking and enjoying life the way he likes. Moving through life with ease, life to a Hyderabad just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.

  • Culture machine acquires Telugu YouTube channel ‘Viva’

    Culture machine acquires Telugu YouTube channel ‘Viva’

    Mumbai: Culture machine is planning to strengthen the content creation space in SouthIindia by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike. Put Chutney is one of the humorous South Indian channels in the Tamil space of the multi-channel network Culture Machine.

    Culture Machine co-founder Sameer Pitalwala said – “We have always aimed to expand and reach out to as many markets. With the success of the Comedy Factory, Put Chutney and Aithe Ok, in the Gujarati, Tamil and Telugu audiences respectively, we now want to able to provide as much variety in entertainment for the Telugu speaking market with viva.”

    It has released the first video titled ‘Every Hyderabadi’ that encapsulates every aspect of being a true Hyderabadi. Cutting a slice of life observation from any localities’ life, this video depicts how most of the youth spend their time in the city. The video shows the life and habits of one Hyderabadi guy who goes about life greeting people, delaying, laughing, talking and enjoying life the way he likes. Moving through life with ease, life to a Hyderabad just happens along the way. One can identify with them from a distance from their unique style of walking, talking and going about life.

  • Sprite and Culture Machine join hands to launch digital comedy Konkout

    Sprite and Culture Machine join hands to launch digital comedy Konkout

    MUMBAI: Sprite and Culture Machine have partnered to launch ‘Sprite Comedy Konkout’- India’s first ever digital comedy konkout between prominent comedy troupes and stand-up comedians.

    The digital challenge will kick off on the Comedy Konkout channel on YouTube on 29 June 2016 and will be hosted by the popular international comedy troupe – ‘The Tenderloins’ also popularly known as the Impractical jokers; who will challenge Indian comedians in one of its kind ‘#FakeOff’ in tune with Sprite’s on-going FakeOff campaign.

    In line with Sprite’s on-going #FakeOff campaign that urges youth to stop pretence and be comfortable in their own skin, the konkout will feature multiple ‘fake offs’ between all participants.

    Commenting on Comedy Konkout, Culture Machine Siddharth Narula said, “Sprite Comedy Konkout by Culture Machine is an industry first in the country and we are delighted to have associated with Sprite that continues to push the envelope in terms of their consumer engagements. We have brought together the very best from the comedy fraternity in India and hope that the audience loves watching the Konkout as much as we loved conceptualizing it.”

  • Sprite and Culture Machine join hands to launch digital comedy Konkout

    Sprite and Culture Machine join hands to launch digital comedy Konkout

    MUMBAI: Sprite and Culture Machine have partnered to launch ‘Sprite Comedy Konkout’- India’s first ever digital comedy konkout between prominent comedy troupes and stand-up comedians.

    The digital challenge will kick off on the Comedy Konkout channel on YouTube on 29 June 2016 and will be hosted by the popular international comedy troupe – ‘The Tenderloins’ also popularly known as the Impractical jokers; who will challenge Indian comedians in one of its kind ‘#FakeOff’ in tune with Sprite’s on-going FakeOff campaign.

    In line with Sprite’s on-going #FakeOff campaign that urges youth to stop pretence and be comfortable in their own skin, the konkout will feature multiple ‘fake offs’ between all participants.

    Commenting on Comedy Konkout, Culture Machine Siddharth Narula said, “Sprite Comedy Konkout by Culture Machine is an industry first in the country and we are delighted to have associated with Sprite that continues to push the envelope in terms of their consumer engagements. We have brought together the very best from the comedy fraternity in India and hope that the audience loves watching the Konkout as much as we loved conceptualizing it.”

  • nexGTv on expansion spree; launches video News app

    nexGTv on expansion spree; launches video News app

    MUMBAI: While a majority of the broadcasters and media houses are coming up with their standard news applications, one player has taken an unusual path. After rolling a kids app followed by a comedy app, nexGTv, a subscription-led video entertainment app, has announced the launch of its exclusive news app.

    Breaking free from the traditional story telling perspective, the app will provide news coverage in audio/visual formats in major Indian languages that include Gujarati, Bengali, Kannada, Punjabi, Tamil, etc. The app is open to experiment with more languages.

    nexGTv says that the app will provide 360-degree coverage of the latest reports and happenings from across genres like politics, sports, movies, business, lifestyle etc. For starters, the app will curate and enable news content from more than 40 top regional, national and international channels. It will air real time popular shows like Nation at 10, Aaj Tak Live News, India Reports at 10 and News Now at 11, etc, as a part of its Live TV bouquet. The other news offerings such as interviews, Mann Ki Baat and the topical political cartoon humour — So Sorry can also be viewed through VoD.

    “We want to explore content which caters better to our consumers through news articles and videos. With creating this app a go-to-go platform for all Indian users across boundaries, we are just exploring news content that often gets buried under GEC news. The niche can relate to this app. We have our own data system in India so I don’t see bandwidth as a major constraint. ,” says nexGTv COO Abhesh Verma.

    Following a ‘freemium’ model, most of the news channels are available for free to the end users though there is some content behind the paywall. The news apps has been bundled with nexGTv’s other apps beyond the subscription screen at Rs 35 a week summing to a monthly payment fee of Rs 125.

    With timelines crunches, users are often unable to stay updated with the latest information about their areas of interest. To put an end to this, the app will aggregate and deliver video news content from leading TV news channels, revolutionizing through enhanced accessibility, the way news is currently consumed in the country.

    Treating people who like staying up-to-date with the latest news and developments from the national and global arena, the app will identify the niches which are undercover right now.

    Pointing out the difficulties faced by users in the extremely fragmented viewing experiment, Verma points out how viewers often sit through advertisements, weather reports and repetitive news programmes to consume news. He adds, “This gap in news content delivery and consumption is what we are trying to address with the nexGTv News app. Having been amongst the leading platforms for content aggregation in India, we are now looking to add greater diversity to our news content offerings by partnering with channels that help us cater to our viewers’ specific needs. This will not only boost the quality of our end-user offerings, but will also allow news channels to maximise their consumer outreach through our platform.”

    The VOD player is focussed on enabling a holistic and relevant digital news-viewing experience for the end-consumer and adding value through technology. It has integrated several innovative features that augment and enhance the viewer’s browsing experience. While on the one hand non-stop news will be showcased through news bulletins from leading TV news channels under a single tab, VoD news capsules will give users a brief rundown of the top news highlights of the day in just a few minutes.

    The resume feature allows viewers to pause live streaming and pick up where they left off, while nexGTv’s Advanced Search with Integrated Electronic Program Guide (EPG) helps browse through genre and language-specific news. Other features, such as Quicky, can find the best news content that fits the time available to users, while the Data Saving Mode assists them in managing their data consumption while streaming videos. This integration of technology results in great value addition for users and allows them to watch news content that suits their viewing preference in a convenient and hassle-free manner claims nexGTv.

    “The nexGTv News app leverages state-of-the-art technology to enable features such as VoD news capsules and on-the-go news content. This allows for the delivery of a seamless, on-the-go, and highly relevant 360-degree digital news-viewing experience to our users. With digital video consumption in the country growing in demand, we are confident that the launch of our News app can potentially disrupt the way video news content is viewed in the country,” adds Verma.

    Given that the target audience is mass, a smart marketing strategy has been planned to promote the app. While notifications will be sent to their already existing consumer base about the new addition, social media will be used extensively to make the app visible. It will also be promoted through traditional modes of communication.

    With more features such as interactive UI, minimised player window, reminders, TV guides and Social Connect on offer, the nexGTv news app is already available on Google Play Store. It has also submitted an application to iOS and is awaiting a confirmation in a couple of days. The player plans to unveil few more apps in the coming days.