Category: Video On Demand

Why Ajit Mohan allowed Amazon Prime to advertise on Hotstar

MUMBAI: Hotstar subscribers were a little taken aback when they logged into their accounts to see Amazon Prime being promoted on the masthead during its launch week.

Some media observers even questioned whether Novi Digital (which runs Hotstar) CEO Ajit Mohan had lost it as he was allowing competitors to use India’s leading OTT/VOD platform to gain traction. Would the Times of India allow a fit and hungry rival to advertise its launch in the newspaper?

However, Ajit Mohan explained in an internal email to his team why he chose to allow Amazon Prime to advertise on it.

Indiantelevision.com has got access to this internal communication. Says Ajit in the email:

“Team:

Many of you have asked me over the last couple of days why we chose to allow Amazon Prime Video to advertise on Hotstar earlier this week, as part of their India launch. Here is why:

We are now an indispensable platform for any advertiser that is looking to target users on digital who actually have money to spend. And, nowhere else on digital, whether on social or on news or video, can they find audiences as engaged as they are on Hotstar. It is, therefore, not surprising that Prime Video was keen to launch their service on our platform.

Equally, we have always assumed that when users are given a choice, they will choose a service that offers a better experience and a more diverse content range. That’s the reason why we are the leading premium video service today. And we will continue to be the leader so long as we focus on retaining our extensive advantage on the above two. And, therefore, there is no reason for us to put artificial barriers vis-à-vis potential competitors. We are not planning to win by blocking others, we will win by continuing to do what we are doing well today.

Lastly, on Monday, the day Prime Video was on our masthead, we hit the highest watch time ever on Hotstar. Looks like we are adding value to our advertisers even as consumers are showing more and more loyalty to our service.”

We reached out to Hotstar to get more details on how much Amazon Prime paid for the prime position but came up against a wall. However, observers estimate that it is probably the highest that it has earned for that slot. Stay tuned in for more!

December 23, 2016
Shemaroo to further focus on digital

MUMBAI: Content aggregation and distribution company Shemaroo Entertainment is going into an overdrive on the digital ecosystem. And it’s working for the firm which is quoting currently at Rs 382 (on Wednesday 03pm) on the Bombay stock exchange.

In an interview with CNBC TV18 on 20 December, Shemaroo’s wholetime director and CFO Hiren Gada said, “Digital is currently contributing 20 per cent of its top line revenues,” and growth has been at a healthy 50 per cent and more.

Gada further elaborated that around Rs 24 crore of its previous quarter’s revenues of around Rs 100 crore came courtesy digital or new media. He was specially buoyant about the 4.5 million views per day that its channels on YouTube were generating. Its mother channel Shemaroo had 2.28 million subscribers, Filmi Gaane had 1.8 million subscribers, Shemaroo Movies had 431,579 subscribers, and Shemaroo Kids had 281,000 subscribers cumulatively generating 1.42 billion views, 1.26 billion views, 142 million views and 186 million views, respectively.

“So, that kind of bears out as a strategy and conviction that the content strategy that we are following is getting tremendous traction with the audience,” he said.

Gada disclosed that telcos such as Vodafone, Idea and Airtel which it has partnered are already adding a “large component of revenues” to the company’s topline. “Then, there are all these (platforms) which are the next level of services, some of which are nascent or new like Reliance Jio or Hotstar or iTunes or any other international platforms. They hold tremendous potential.”

Gada added that the company’s content is unmissable. “.. given the kind of content we are sitting on, no one can run a meaningful Bollywood service without some content from Shemaroo. So, to that extent, we are either in talks or already deployed on many of the platforms that are already operating.”

Gada was hopeful of maintaining or hiking the revenue growth levels of 50 per cent that its new media focus has been generating over the next quarter as well. He also highlighted that margins for this segment were also higher than for the company as a whole as operating costs are being kept in check.

Shemaroo has also tied up with DTH operators such as Tata Sky, Dish TV and Airtel to run specialised value added services for them covering movies, comedy, religious songs.

December 21, 2016
Shemaroo to further focus on digital

MUMBAI: Content aggregation and distribution company Shemaroo Entertainment is going into an overdrive on the digital ecosystem. And it’s working for the firm which is quoting currently at Rs 382 (on Wednesday 03pm) on the Bombay stock exchange.

In an interview with CNBC TV18 on 20 December, Shemaroo’s wholetime director and CFO Hiren Gada said, “Digital is currently contributing 20 per cent of its top line revenues,” and growth has been at a healthy 50 per cent and more.

Gada further elaborated that around Rs 24 crore of its previous quarter’s revenues of around Rs 100 crore came courtesy digital or new media. He was specially buoyant about the 4.5 million views per day that its channels on YouTube were generating. Its mother channel Shemaroo had 2.28 million subscribers, Filmi Gaane had 1.8 million subscribers, Shemaroo Movies had 431,579 subscribers, and Shemaroo Kids had 281,000 subscribers cumulatively generating 1.42 billion views, 1.26 billion views, 142 million views and 186 million views, respectively.

“So, that kind of bears out as a strategy and conviction that the content strategy that we are following is getting tremendous traction with the audience,” he said.

Gada disclosed that telcos such as Vodafone, Idea and Airtel which it has partnered are already adding a “large component of revenues” to the company’s topline. “Then, there are all these (platforms) which are the next level of services, some of which are nascent or new like Reliance Jio or Hotstar or iTunes or any other international platforms. They hold tremendous potential.”

Gada added that the company’s content is unmissable. “.. given the kind of content we are sitting on, no one can run a meaningful Bollywood service without some content from Shemaroo. So, to that extent, we are either in talks or already deployed on many of the platforms that are already operating.”

Gada was hopeful of maintaining or hiking the revenue growth levels of 50 per cent that its new media focus has been generating over the next quarter as well. He also highlighted that margins for this segment were also higher than for the company as a whole as operating costs are being kept in check.

Shemaroo has also tied up with DTH operators such as Tata Sky, Dish TV and Airtel to run specialised value added services for them covering movies, comedy, religious songs.

December 21, 2016
SonyLiv to present Piyush Mishra starrer ‘Kathakaar’

MUMBAI: Sony Pictures Networks’ (SPN) digital entertainment platform SonyLiv, is known to stay at the forefront with its rich and exclusive content offering to its viewers. The platform is now presenting the movie- Kathakaar to its audiences on 19 December.

The film is in line with SonyLiv’s association with the film division of Whistling Woods International (WWI), Connect1. Renowned actor and lyricist Piyush Mishra plays the lead in the short film.

“We are delighted to showcase Kathakaar exclusively on our platform. The narrative is powerfully evocative and we hope our viewers will enjoy watching it.Through our association with the film division of Whistling Woods International, we aim to present more exclusive and riveting entertainment to our viewers in the near future,” said SPN EVP and head digital business Uday Sodhi.

Conceptualised by the students from WWI, the movie was also one of the semi-finalists in the Foreign Narrative Category at 43rd Annual Student Academy Awards. The film is directed by Abhimanyu Kanodia, produced by Shraddha Singh and Naveed M, captured by Mitesh Parvatneni, edited by Pavi Trehan and sound designed by Kunal Lolsure.

Kathakaar is the story of Prakash, an old theatre projectionist who loses his job owing to changing technology and goes back to his native village. Depressed with this sudden loss of job, he struggles to figure out what to do with his life. After he succeeds in making a crying child laugh with his storytelling skills, he gathers his confidence, takes a chance to become a storyteller for the entire village, thereby rediscovering his passion. The narrative of Kathakaar, welcomes this new beginning in the life of Prakash.

Mishra added, “With Kathakaar, I went purely with my gut feeling. I reject a lot of scripts, but there was an X Factor about this one. I also had a question in mind as to how so much could be projected in such a short time span of 10 minutes. As an actor, the character I play grabbed my interest. Having said that, I had no clue that the film would be so well made, and would go on to do so well.”

The film has so far won 13 awards, including 3 international awards and has been officially selected at 26 film festivals across the globe. Amongst international honours, the film has bagged awards at renowned film festivals such as the 5th Vancouver International South Asian Film Festival, 5th Washington D.C. South Asian Film Festival, Washington D.C., II International Motivational Film Festival, Russia and 6th Jagran Film Festival, Mumbai.

December 20, 2016
SonyLiv to present Piyush Mishra starrer ‘Kathakaar’

MUMBAI: Sony Pictures Networks’ (SPN) digital entertainment platform SonyLiv, is known to stay at the forefront with its rich and exclusive content offering to its viewers. The platform is now presenting the movie- Kathakaar to its audiences on 19 December.

The film is in line with SonyLiv’s association with the film division of Whistling Woods International (WWI), Connect1. Renowned actor and lyricist Piyush Mishra plays the lead in the short film.

“We are delighted to showcase Kathakaar exclusively on our platform. The narrative is powerfully evocative and we hope our viewers will enjoy watching it.Through our association with the film division of Whistling Woods International, we aim to present more exclusive and riveting entertainment to our viewers in the near future,” said SPN EVP and head digital business Uday Sodhi.

Conceptualised by the students from WWI, the movie was also one of the semi-finalists in the Foreign Narrative Category at 43rd Annual Student Academy Awards. The film is directed by Abhimanyu Kanodia, produced by Shraddha Singh and Naveed M, captured by Mitesh Parvatneni, edited by Pavi Trehan and sound designed by Kunal Lolsure.

Kathakaar is the story of Prakash, an old theatre projectionist who loses his job owing to changing technology and goes back to his native village. Depressed with this sudden loss of job, he struggles to figure out what to do with his life. After he succeeds in making a crying child laugh with his storytelling skills, he gathers his confidence, takes a chance to become a storyteller for the entire village, thereby rediscovering his passion. The narrative of Kathakaar, welcomes this new beginning in the life of Prakash.

Mishra added, “With Kathakaar, I went purely with my gut feeling. I reject a lot of scripts, but there was an X Factor about this one. I also had a question in mind as to how so much could be projected in such a short time span of 10 minutes. As an actor, the character I play grabbed my interest. Having said that, I had no clue that the film would be so well made, and would go on to do so well.”

The film has so far won 13 awards, including 3 international awards and has been officially selected at 26 film festivals across the globe. Amongst international honours, the film has bagged awards at renowned film festivals such as the 5th Vancouver International South Asian Film Festival, 5th Washington D.C. South Asian Film Festival, Washington D.C., II International Motivational Film Festival, Russia and 6th Jagran Film Festival, Mumbai.

December 20, 2016
Best of SRK movies now available on Netflix

MUMBAI: What happens when the world’s leading internet TV network becomes the new home for one of India’s biggest film star? In one such deal of providing premium quality entertainment, Netflix and Red Chillies Entertainment (RCE) have announced a tie-up. All the new films starring Indian movie superstar Shah Rukh Khan will be exclusively available to more than 86 million members globally on Netlix.

This association marks the beginning of a long-term relationship between both companies and the first of its kind with any Indian film production company.

“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” said Netflix chief content officer Ted Sarandos. “His monicker “King Khan” speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide”.

The partnership will also give Netflix members both in India and around the world exclusive subscription video-on-demand access to dozens of RCE films as well as new films that will hit Indian theaters within the next three years.

“Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are,” said Khan.

The first title that will come on Netflix is Dear Zindagi which was released theatrically on 25 November. The highly-anticipated film directed by Gauri Shinde stars Shah Rukh Khan and Alia Bhatt.

Among other Red Chillies titles available on Netflix will be box office hits including Happy New Year, Dilwale and Om Shanti Om.

December 15, 2016
Best of SRK movies now available on Netflix

MUMBAI: What happens when the world’s leading internet TV network becomes the new home for one of India’s biggest film star? In one such deal of providing premium quality entertainment, Netflix and Red Chillies Entertainment (RCE) have announced a tie-up. All the new films starring Indian movie superstar Shah Rukh Khan will be exclusively available to more than 86 million members globally on Netlix.

This association marks the beginning of a long-term relationship between both companies and the first of its kind with any Indian film production company.

“Shah Rukh Khan is the most sought-after actor in the Indian film industry, and has played a huge role in bringing Indian cinema to the world stage,” said Netflix chief content officer Ted Sarandos. “His monicker “King Khan” speaks to his status as a cultural icon and to the incredible popularity of his films among audiences worldwide”.

The partnership will also give Netflix members both in India and around the world exclusive subscription video-on-demand access to dozens of RCE films as well as new films that will hit Indian theaters within the next three years.

“Red Chillies is surging ahead in global entertainment and for the first time, our great stories are going global on Netflix all at once and crossing all geographical barriers, waiting to be discovered over the world. No more waiting for our fans wherever they are,” said Khan.

The first title that will come on Netflix is Dear Zindagi which was released theatrically on 25 November. The highly-anticipated film directed by Gauri Shinde stars Shah Rukh Khan and Alia Bhatt.

Among other Red Chillies titles available on Netflix will be box office hits including Happy New Year, Dilwale and Om Shanti Om.

December 15, 2016
Amazon Prime to explore sports genre & catch-up TV

MUMBAI: Prime subscribers in India are in for a treat. Nearly a year after preparations, American e-commerce giant has finally launched its Prime Video service in India. At an introductory price of Rs 499 a year (Rs 42month) and a month’s free trial as reported by Indiantelevision earlier, Amazon Prime Video gives users access to latest Hollywood movies, Bollywood blockbusters, TV shows, Amazon original series and kids’ programming. For those who already have an Amazon Prime subscription, they get video streaming as well for no extra charge.

As many as nine original programs have been produced with the first slated to launch early next year and nine under production. Its original series are produce by Ram Madhwani, Prasoon Joshi, All India Bakchod (AIB), Vikram Malhotra, OML, Ritesh Sidhwani, Farhan Akhtar, amongst others.

The subscription based video-on-demand service is now available in 200 territories. With learnings from its other markets and the lavish content portfolio, one can ensure that it is here to stay.

“For now, the number of international shows will be slightly greater than the ones produced in India. As we get into this, the ratio of Indian content will get higher and higher. After the US and Japan, India is the third country wherein we are betting high,” said Amazon Prime APAC head of content James Farrell.

Given the huge appetite for sports content in India and the lack of sports content being offered by the current OTT platforms, abreast its current offering, the service might also look at providing compelling sports programming and catch-up television to its customers.

“I perceive that Indian customers want to watch great movies and shows at a decent value and that is what we are providing. Prime is an amazing deal in shopping and watching at an affordable price. We are focused on providing compelling content to our customers. So, today we are announcing licensed movies and TV shows apart from original content and foreign content. Sports is a compelling category for customers and we will consider that,” said Amazon Instant Video International VP Tim Leslie.

As broadcast and digital continue to converge within sport, fans demand more access to content at their fingertips on any device. There is a clear need for the next step in providing customers direct propositions in sports media. Sports federations, leagues and brands are already looking to harness the power of OTT content and the opportunities it offers. The one who adopts first will rule.

“Sports is important for India and we will evaluate it. We will let you know as we decide on sports,” added Amazon Video India director and country head Nitesh Kripalani.

In addition to its current content offering, if there is a demand to provide next day television of their favorite channels in India, the service will definitely look into it.

“Catch-up is one category where we are trying to talk to everybody. So, whether it is movies, kids, sports or catch-up television, if our customers want linear television’ catch-up the next day, we will talk to those channels and look at a partnership. We will definitely explore that,” added Farrell.

“India has one of the richest and most vibrant entertainment industries in the world—Amazon is energized by the talent and the passion of India’s film industry and is excited to be making multiple Indian original shows already, with more to come. We are also making a commitment to our Indian customers to deliver high-quality, binge-worthy shows that they’ll love to watch,” said Amazon Studios VP and head Roy Price.

After tying up with film makers and film studios since September, Amazon Prime’s video content portfolio has 2016’s top Indian and Hollywood blockbusters. It also has top kids shows like Doraemon, Chhota Bheem and Oggy & the Cockroaches and Indian shows like Taarak Mehta Ka Ooltah Chashmah, CID and Crime Patrol. Titles like Salman Khan starrer Sultan, Rajnikanth’s Kabali and Hollywood blockbuster Batman vs Superman – Dawn of Justice, has made it to its offering. Its international bouquet includes shows like The Good Wide, Two and a Half Men, Mr. Robot, etc. Many US TV shows will premiere on Prime Video within a day of its broadcast in the US.

“We don’t look to create disruption in the entertainment space but we want to listen to our customers and their needs. We are in a customer revolution in India in the way people watch content in India, which has happened in US, UK and recently in Germany. It is starting to happen in Japan. The customer revolution is that why be bound to watch shows at certain days and time, why do not you watch it wherever and whenever you want to watch. That is very important. Other point is that content creators don’t have to fine huge audience on linear TV. They can make ambitious and ground-breaking shows and find their audience,” voiced Leslie.

Some selected Prime Video international content is also available in dubbed Indian languages and subtitles. In addition to English and Hindi films, the service will also offer regional movies in Tamil, Telugu, Bengali and Marathi. It also promises movies and TV shows from top Indian and international studios.

“We want to solve customer problems and we took it in three ways – selection, convenience and value. We are focused on getting the widest selection of exclusive and latest content. We want to solve the problem of data usage and too many advertisements playing. All at the same time of shipping guaranteed in one or two days and the best content. We are enablers of the market; we are enablers who want to consume great content, we are enablers of creators who want to create great content without having the constraints of the duration. We want to change the way customers consume and creators create content,” added Kripalani.

It is also looking to offer TVOD in its other prime markets. “We will always look at more ways to watch content. It not just includes devices but more ways to purchase content. So, we want to provide customers lots of choice,” asserted Leslie.

Besides Netflix’ subscription plans which start from Rs 500 and go up to Rs 800 per year, India has online streaming platforms like Star India’s Hotstar with its premium service at Rs 199 per month. Compared to this, YuppTV charges consumers Rs 99 a month whereas Eros Now has a daily pass for Rs 10 and a weekly pass for Rs 30 and a weekend pass for Rs 20. The annual subscription is available for Rs 1,000.

Hooq starting at Rs 199 per month which is popular among movie buffs and Spuul which offers a Premium subscription option in monthly, annual, and multiple smaller packages, along with pay-per-view movies as well.

“Globally, viewership is moving towards VOD and one can also see this increasing adoption of digital video consumption in India too. This has thrown the field open for a lot of players in the country and the entry of Amazon Prime is a welcome and much anticipated move for the VOD space in India. With robust smartphone penetration and the launch of 4G, one can foresee a tectonic shift in consumption that will forever change the entertainment industry. With the entry of the likes of Amazon Prime, the VOD space will be poised for growth as video content will be created and marketed specifically for the web and devices. However content, accessibility and overall user experience will be a game changer for any player to succeed in India. Currently at Spuul we have ~18m users of which 80% consume content on smartphones and we expect this to grow exponentially in 2017. We will continue to execute on our focus of providing the best quality Indian content and superior user experience to the masses, and our upcoming product releases and content additions will reflect that,” said Spuul India CEO Rajiv Vaidya.

December 15, 2016
Amazon Prime to explore sports genre & catch-up TV

MUMBAI: Prime subscribers in India are in for a treat. Nearly a year after preparations, American e-commerce giant has finally launched its Prime Video service in India. At an introductory price of Rs 499 a year (Rs 42month) and a month’s free trial as reported by Indiantelevision earlier, Amazon Prime Video gives users access to latest Hollywood movies, Bollywood blockbusters, TV shows, Amazon original series and kids’ programming. For those who already have an Amazon Prime subscription, they get video streaming as well for no extra charge.

As many as nine original programs have been produced with the first slated to launch early next year and nine under production. Its original series are produce by Ram Madhwani, Prasoon Joshi, All India Bakchod (AIB), Vikram Malhotra, OML, Ritesh Sidhwani, Farhan Akhtar, amongst others.

The subscription based video-on-demand service is now available in 200 territories. With learnings from its other markets and the lavish content portfolio, one can ensure that it is here to stay.

“For now, the number of international shows will be slightly greater than the ones produced in India. As we get into this, the ratio of Indian content will get higher and higher. After the US and Japan, India is the third country wherein we are betting high,” said Amazon Prime APAC head of content James Farrell.

Given the huge appetite for sports content in India and the lack of sports content being offered by the current OTT platforms, abreast its current offering, the service might also look at providing compelling sports programming and catch-up television to its customers.

“I perceive that Indian customers want to watch great movies and shows at a decent value and that is what we are providing. Prime is an amazing deal in shopping and watching at an affordable price. We are focused on providing compelling content to our customers. So, today we are announcing licensed movies and TV shows apart from original content and foreign content. Sports is a compelling category for customers and we will consider that,” said Amazon Instant Video International VP Tim Leslie.

As broadcast and digital continue to converge within sport, fans demand more access to content at their fingertips on any device. There is a clear need for the next step in providing customers direct propositions in sports media. Sports federations, leagues and brands are already looking to harness the power of OTT content and the opportunities it offers. The one who adopts first will rule.

“Sports is important for India and we will evaluate it. We will let you know as we decide on sports,” added Amazon Video India director and country head Nitesh Kripalani.

In addition to its current content offering, if there is a demand to provide next day television of their favorite channels in India, the service will definitely look into it.

“Catch-up is one category where we are trying to talk to everybody. So, whether it is movies, kids, sports or catch-up television, if our customers want linear television’ catch-up the next day, we will talk to those channels and look at a partnership. We will definitely explore that,” added Farrell.

“India has one of the richest and most vibrant entertainment industries in the world—Amazon is energized by the talent and the passion of India’s film industry and is excited to be making multiple Indian original shows already, with more to come. We are also making a commitment to our Indian customers to deliver high-quality, binge-worthy shows that they’ll love to watch,” said Amazon Studios VP and head Roy Price.

After tying up with film makers and film studios since September, Amazon Prime’s video content portfolio has 2016’s top Indian and Hollywood blockbusters. It also has top kids shows like Doraemon, Chhota Bheem and Oggy & the Cockroaches and Indian shows like Taarak Mehta Ka Ooltah Chashmah, CID and Crime Patrol. Titles like Salman Khan starrer Sultan, Rajnikanth’s Kabali and Hollywood blockbuster Batman vs Superman – Dawn of Justice, has made it to its offering. Its international bouquet includes shows like The Good Wide, Two and a Half Men, Mr. Robot, etc. Many US TV shows will premiere on Prime Video within a day of its broadcast in the US.

“We don’t look to create disruption in the entertainment space but we want to listen to our customers and their needs. We are in a customer revolution in India in the way people watch content in India, which has happened in US, UK and recently in Germany. It is starting to happen in Japan. The customer revolution is that why be bound to watch shows at certain days and time, why do not you watch it wherever and whenever you want to watch. That is very important. Other point is that content creators don’t have to fine huge audience on linear TV. They can make ambitious and ground-breaking shows and find their audience,” voiced Leslie.

Some selected Prime Video international content is also available in dubbed Indian languages and subtitles. In addition to English and Hindi films, the service will also offer regional movies in Tamil, Telugu, Bengali and Marathi. It also promises movies and TV shows from top Indian and international studios.

“We want to solve customer problems and we took it in three ways – selection, convenience and value. We are focused on getting the widest selection of exclusive and latest content. We want to solve the problem of data usage and too many advertisements playing. All at the same time of shipping guaranteed in one or two days and the best content. We are enablers of the market; we are enablers who want to consume great content, we are enablers of creators who want to create great content without having the constraints of the duration. We want to change the way customers consume and creators create content,” added Kripalani.

It is also looking to offer TVOD in its other prime markets. “We will always look at more ways to watch content. It not just includes devices but more ways to purchase content. So, we want to provide customers lots of choice,” asserted Leslie.

Besides Netflix’ subscription plans which start from Rs 500 and go up to Rs 800 per year, India has online streaming platforms like Star India’s Hotstar with its premium service at Rs 199 per month. Compared to this, YuppTV charges consumers Rs 99 a month whereas Eros Now has a daily pass for Rs 10 and a weekly pass for Rs 30 and a weekend pass for Rs 20. The annual subscription is available for Rs 1,000.

Hooq starting at Rs 199 per month which is popular among movie buffs and Spuul which offers a Premium subscription option in monthly, annual, and multiple smaller packages, along with pay-per-view movies as well.

“Globally, viewership is moving towards VOD and one can also see this increasing adoption of digital video consumption in India too. This has thrown the field open for a lot of players in the country and the entry of Amazon Prime is a welcome and much anticipated move for the VOD space in India. With robust smartphone penetration and the launch of 4G, one can foresee a tectonic shift in consumption that will forever change the entertainment industry. With the entry of the likes of Amazon Prime, the VOD space will be poised for growth as video content will be created and marketed specifically for the web and devices. However content, accessibility and overall user experience will be a game changer for any player to succeed in India. Currently at Spuul we have ~18m users of which 80% consume content on smartphones and we expect this to grow exponentially in 2017. We will continue to execute on our focus of providing the best quality Indian content and superior user experience to the masses, and our upcoming product releases and content additions will reflect that,” said Spuul India CEO Rajiv Vaidya.

December 15, 2016
2016: Hotstar is Apple TV’s & Voot Google Play’s top app

MUMBAI: Hotstar has appropriated the top spot on amazing iTunes as Apple TV’s app of the year for India 2016. The app was launched on Apple TV in August and the recognition comes on the back of a breakthrough year in which Hotstar continued to lead and disrupt the Indian market place. Indiantelevision.com also reported about a similar recognition in the digital space yesterday. In its year of launch, Viacom18’s video-on demand platform, Voot made it to the prestigious -Best Apps of the year 2016 India list on Google Play.

2016 saw Hotstar introduce a host of new tech features and content proposition for its ever-increasing number of consumers, which currently stands at a whopping 130 million downloads.

“India is the only country in the world where a streaming platform like Hotstar exists where the best TV shows from around the world, movie premieres and live sports are available on a single platform. The Indian consumer today is absolutely at the frontiers of mobile video: no consumer in any other part of the world has access to better options than the Indian consumer. Now, we are setting our sights on shaping the connected TV experience in India,” said Hotstar CEO Ajit Mohan.

While innovation on live sports streaming continued to draw fans with the deeply engaging coverage of the Vivo IPL 2016, Rio 2016 Olympic Games, Premier League football and Kabaddi World Cup on Virtual Reality, the entertainment offerings were significantly beefed up when Hotstar launched its premium service in April making the best of international shows available in India alongside their US airing.

The lineup on the premium service includes Emmy award-winning TV shows such as Game of Thrones, The Night Of, Westworld, Veep, and American Crime Story that are all exclusively available in India on Hotstar.

Also Read:

Viacom18’s Voot ranked among 2016’s best apps on Google Play

December 13, 2016