ITV

Category: Video On Demand

  • Viu Originals to feature two new shows by Vikram Bhatt & Culture Machine

    Viu Originals to feature two new shows by Vikram Bhatt & Culture Machine

    MUMBAI: Bollywood director, producer and auteur Vikram Bhatt is all set to launch two new premium shows on Viu, the OTT video on demand entertainment service of Vuclip. The shows commissioned by the platform will be co-produced by Bhatt and digital media company Culture Machine. The two new shows are slated to be released exclusively on Viu in the first quarter of 2017.

    “With an auteur par excellence like Vikram Bhatt presenting the soon to be launched shows, subscribers of Viu should be in for a visual treat come 2017,” said Vuclip India country head Vishal Maheshwari.

    The first of the untitled shows falls under the urban thriller genre with supernatural elements, while the other show is based on the life of a reigning Bollywood star who overcomes odds to achieve superstardom, offering viewers an inside view of the world of glamour, elusive love and scandalous controversies that are associated with it.

    A veteran of four movies shot in 3D, Bhatt will be using a new filming technology for one of these shows.

    “Always exciting to work on projects for a digital audience. The creative challenge is to hold on to their attention and make them want for more”, said Bhatt. “The allure of the paranormal that plays on in your minds and the vicarious thrill of knowing what it is like to lead the life of a Bollywood star are sure to glue the audience to their laptop or mobile screens.”

    He further added, “The star cast will be announced in the next ten days. What you can expect is very strong characterizations of the female protagonists”.

    Cricketer Virender Sehwag’s micro series Viru ke Funde and cricket humorist Vikram Sathaye’s chat show What the Duck are originals which have had a successful run on Viu.

  • Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

    Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

    MUMBAI: When it comes to delivering unparalleled experiences to viewers, SonyLiv, the complete digital entertainment platform with content for audiences across genres has never ceased to surprise and delight its users. Its recently-released brand film,‘We Liv to Entertain’­­­­ – the renewed brand ethos has struck a chord with viewers and is receiving widespread appreciation for its perfect positioning. SonyLiv aired the brand film across its network and digital platforms on 12 December, 2016.

    Within a period of a week, the brand film has set up a mark for itself by delivering 10 million+ views across platforms. The one-of-its-kind brand film is being highly appreciated for its unique approach and narrative technique. The renewed positioning ‘We Liv to Entertain’ has appealed to a lot of viewers and has enhanced their loyalty and affinity towards brand SonyLiv.

    “The idea of the brand film was to support our refreshed identity as the theatre of emotions which has the ability to amplify every feeling and thought. We are delighted that viewers are enjoying this film and are being able to relate to it and to the core idea it drives home. The tremendous response that we have received underlines our status as the premium and widely preferred entertainment destination in India. We will be looking forward to building on this impressive user response by churning out more engaging and appealing content that delights all our viewers to be true to our core brand promise- We LIV to Entertain,” said SonyLiv EVP and head digital business Uday Sodhi.

    The one-minute film shot in Romania, which is widely known for its larger-than-life image and for being the birthplace of the circus, captures how entertainment is one such thing  that can hold on to the emotions of people. It beautifully depicts how a clown puts his heart and soul to entertain viewers constantly. It highlights the amount of effort that goes into making people laugh, cry, dance and jump out of their seats with excitement. The brand film was conceptualized as an ode to all the entertainers of SonyLiv, including those behind the camera who have dedicated their lives to entertaining viewers. It also firmly reinforces SonyLiv’s brand identity as the ultimate provider of relevant and evocative entertainment across varied genres.

    For the successful execution of the film, team SonyLiv found the right creative partner in Publicis Ambience whose team helped with compelling and strategic insights.It was awarded the creative mandate by SonyLiv as a creative AOR and the outcome of the brand film is something that has been highly appreciated.

    “We had a clear mandate from SonyLiv, to create a film that perfectly encapsulates its uplifted brand ethos and underlines its renewed focus on being the ultimate entertainer for one and all. Romania, therefore, was the perfect setting and the clown, the ideal protagonist. We are thrilled at the way the film has turned out and how it complements SonyLiv’s value proposition. The consumer response is truly heartening and speaks volumes about how well-thought-out communication strategies can go a long way in fostering consumer affinity towards the brand,” added Publicis Ambience COO Paritosh Srivastava.

    Link to the brand Film:

  • Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

    Sony’s ‘We Liv to Entertain’ gets 10 million views in a week

    MUMBAI: When it comes to delivering unparalleled experiences to viewers, SonyLiv, the complete digital entertainment platform with content for audiences across genres has never ceased to surprise and delight its users. Its recently-released brand film,‘We Liv to Entertain’­­­­ – the renewed brand ethos has struck a chord with viewers and is receiving widespread appreciation for its perfect positioning. SonyLiv aired the brand film across its network and digital platforms on 12 December, 2016.

    Within a period of a week, the brand film has set up a mark for itself by delivering 10 million+ views across platforms. The one-of-its-kind brand film is being highly appreciated for its unique approach and narrative technique. The renewed positioning ‘We Liv to Entertain’ has appealed to a lot of viewers and has enhanced their loyalty and affinity towards brand SonyLiv.

    “The idea of the brand film was to support our refreshed identity as the theatre of emotions which has the ability to amplify every feeling and thought. We are delighted that viewers are enjoying this film and are being able to relate to it and to the core idea it drives home. The tremendous response that we have received underlines our status as the premium and widely preferred entertainment destination in India. We will be looking forward to building on this impressive user response by churning out more engaging and appealing content that delights all our viewers to be true to our core brand promise- We LIV to Entertain,” said SonyLiv EVP and head digital business Uday Sodhi.

    The one-minute film shot in Romania, which is widely known for its larger-than-life image and for being the birthplace of the circus, captures how entertainment is one such thing  that can hold on to the emotions of people. It beautifully depicts how a clown puts his heart and soul to entertain viewers constantly. It highlights the amount of effort that goes into making people laugh, cry, dance and jump out of their seats with excitement. The brand film was conceptualized as an ode to all the entertainers of SonyLiv, including those behind the camera who have dedicated their lives to entertaining viewers. It also firmly reinforces SonyLiv’s brand identity as the ultimate provider of relevant and evocative entertainment across varied genres.

    For the successful execution of the film, team SonyLiv found the right creative partner in Publicis Ambience whose team helped with compelling and strategic insights.It was awarded the creative mandate by SonyLiv as a creative AOR and the outcome of the brand film is something that has been highly appreciated.

    “We had a clear mandate from SonyLiv, to create a film that perfectly encapsulates its uplifted brand ethos and underlines its renewed focus on being the ultimate entertainer for one and all. Romania, therefore, was the perfect setting and the clown, the ideal protagonist. We are thrilled at the way the film has turned out and how it complements SonyLiv’s value proposition. The consumer response is truly heartening and speaks volumes about how well-thought-out communication strategies can go a long way in fostering consumer affinity towards the brand,” added Publicis Ambience COO Paritosh Srivastava.

    Link to the brand Film:

  • ‘Udta Punjab’ exclusively available on Netflix Worldwide

    ‘Udta Punjab’ exclusively available on Netflix Worldwide

    MUMBAI: Netflix is the exclusive home of critically-acclaimed crime film Udta Punjab from 1 January. Netflix members in 190 countries around the world will be able to stream the original film for the first time after its theatrical release.

    Udta Punjab tells the story of socio-economic decline in the affluent north Indian state of Punjab due to drug abuse. Shahid Kapoor, Kareena Kapoor, Alia Bhatt and Diljit Dosanjh in the lead roles play characters from different walks of life, and the film journeys into the artificial highs and the real lows they face in their fight against drugs.

    Above all, the movie explores that the famed Punjabi spirit – you may be knocked down, but this never-say-die attitude means you’ll have the audacity to look drugs in the eye and say, “Drugs di maa di!”

    Directed by Abhishek Chaubey, Udta Punjab is produced by Balaji Motion Pictures in collaboration with Phantom Productions.

    Video:

    Watch the trailer here.

  • ‘Udta Punjab’ exclusively available on Netflix Worldwide

    ‘Udta Punjab’ exclusively available on Netflix Worldwide

    MUMBAI: Netflix is the exclusive home of critically-acclaimed crime film Udta Punjab from 1 January. Netflix members in 190 countries around the world will be able to stream the original film for the first time after its theatrical release.

    Udta Punjab tells the story of socio-economic decline in the affluent north Indian state of Punjab due to drug abuse. Shahid Kapoor, Kareena Kapoor, Alia Bhatt and Diljit Dosanjh in the lead roles play characters from different walks of life, and the film journeys into the artificial highs and the real lows they face in their fight against drugs.

    Above all, the movie explores that the famed Punjabi spirit – you may be knocked down, but this never-say-die attitude means you’ll have the audacity to look drugs in the eye and say, “Drugs di maa di!”

    Directed by Abhishek Chaubey, Udta Punjab is produced by Balaji Motion Pictures in collaboration with Phantom Productions.

    Video:

    Watch the trailer here.

  • Holiday season specials on Amazon Prime Video

    Holiday season specials on Amazon Prime Video

    MUMBAI: Amazon Prime Video has the largest selection of latest and exclusive movies and TV shows, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, award winning Amazon Original shows along with content from top Bollywood, regional, Indian and international studios will be available in one location/service.

    This holiday season, catch the excitement with binge-worthy shows, kids’ favorites, thrill, drama, comedy, suspense and fun all in one place on Amazon Prime Video.

    Highlights:

    Watch the online streaming premieres of the latest movies like Bengali hit film, Zulfiqar and Sidharth Malhotra and Katrina Kaif starrer, Baar Baar Dekho.  Watch the latest season of Man in the High Castle season 2, only on Amazon Prime Video.

    Celebrate Salman Khan’s birthday with Amazon Prime Video. Catch him all this week with smash hits like Sultan, Ek Tha Tiger, Prem Ratan Dhan Payo, Ready or get nostalgic with his popular classics such as Maine Pyar Kiya, Andaz Apna Apna or Hum Saath Saath Hain.   

    Few Highlighted shows in the line-up

    Mr. Robot

    Follow Elliot, a young programmer working as a cyber-security engineer by day, and a vigilante hacker by night. Watch the exciting drama-thriller, Mr. Robot, only on Amazon Prime Video.

    Seinfeld

    Watch the continuing misadventures of neurotic New York stand-up comedian Jerry Seinfeld and his equally neurotic New York friends in the comic drama Seinfeld.

    Mad Men

    Don Draper has an exceptional professional life but a wavering personal life. Watch him try to maintain a balance in the amazing drama series, Mad Men, only on Amazon Prime Video.

    Mozart in the Jungle

    Love, money, ambition and music intertwine in Mozart in the Jungle, a half hour comedic drama that looks at finding yourself and finding love while conquering New York City. Catch this lovely ride only on Amazon Prime Video.

    Kids’ Special Line Up

    Kids have a lot to look forward to this vacation on Amazon Prime Video.  With a curated line-up that includes top Indian and international shows and movies and much-loved animated series like Chhota Bheem, Oggy and the Cockroaches, Mighty Raju, Super Bheem, Swami Ayappan, Kid Krrish, Doraemon, Shin chan, SpongeBob SquarePants, Ninja Hattori and much more.

    Tumble leaf

    Watch the explorations of a blue fox named Fig and his friends go on adventures and learn how things work in the world, only on Amazon Prime Video.

    Wishenpoof

    Bianca is a young girl with the power to make wishes come true. How does she use this gift? To find out, watch Wishenpoof only on Amazon Prime Video.

    Gortimer Gibbons

    Gortimer and his two best friends navigate life on a magical street. Watch this live action series with your kids, only on Amazon Prime Video.

     

  • Holiday season specials on Amazon Prime Video

    Holiday season specials on Amazon Prime Video

    MUMBAI: Amazon Prime Video has the largest selection of latest and exclusive movies and TV shows, ad-free across Indian and Hollywood movies, US TV shows, top/popular Indian and international kids’ shows, award winning Amazon Original shows along with content from top Bollywood, regional, Indian and international studios will be available in one location/service.

    This holiday season, catch the excitement with binge-worthy shows, kids’ favorites, thrill, drama, comedy, suspense and fun all in one place on Amazon Prime Video.

    Highlights:

    Watch the online streaming premieres of the latest movies like Bengali hit film, Zulfiqar and Sidharth Malhotra and Katrina Kaif starrer, Baar Baar Dekho.  Watch the latest season of Man in the High Castle season 2, only on Amazon Prime Video.

    Celebrate Salman Khan’s birthday with Amazon Prime Video. Catch him all this week with smash hits like Sultan, Ek Tha Tiger, Prem Ratan Dhan Payo, Ready or get nostalgic with his popular classics such as Maine Pyar Kiya, Andaz Apna Apna or Hum Saath Saath Hain.   

    Few Highlighted shows in the line-up

    Mr. Robot

    Follow Elliot, a young programmer working as a cyber-security engineer by day, and a vigilante hacker by night. Watch the exciting drama-thriller, Mr. Robot, only on Amazon Prime Video.

    Seinfeld

    Watch the continuing misadventures of neurotic New York stand-up comedian Jerry Seinfeld and his equally neurotic New York friends in the comic drama Seinfeld.

    Mad Men

    Don Draper has an exceptional professional life but a wavering personal life. Watch him try to maintain a balance in the amazing drama series, Mad Men, only on Amazon Prime Video.

    Mozart in the Jungle

    Love, money, ambition and music intertwine in Mozart in the Jungle, a half hour comedic drama that looks at finding yourself and finding love while conquering New York City. Catch this lovely ride only on Amazon Prime Video.

    Kids’ Special Line Up

    Kids have a lot to look forward to this vacation on Amazon Prime Video.  With a curated line-up that includes top Indian and international shows and movies and much-loved animated series like Chhota Bheem, Oggy and the Cockroaches, Mighty Raju, Super Bheem, Swami Ayappan, Kid Krrish, Doraemon, Shin chan, SpongeBob SquarePants, Ninja Hattori and much more.

    Tumble leaf

    Watch the explorations of a blue fox named Fig and his friends go on adventures and learn how things work in the world, only on Amazon Prime Video.

    Wishenpoof

    Bianca is a young girl with the power to make wishes come true. How does she use this gift? To find out, watch Wishenpoof only on Amazon Prime Video.

    Gortimer Gibbons

    Gortimer and his two best friends navigate life on a magical street. Watch this live action series with your kids, only on Amazon Prime Video.

     

  • SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    MUMBAI: Tired of melodramatic soaps that you really can’t relate to? If you are craving for something different and fresh to keep you entertained, then SonyLiv, has just the show for you. The platform is all set to roll out Married Woman Diaries, an original digital series directed by Kabir Sadanand which chronicles the lives and issues of an urban couple through the perspective of the female partner.

    With every episode showcasing the issues, differences and disagreements that the couple deals with on a daily basis, the 10 episodic web series will be available on the platform 26 December. Episodes will range in duration from 12 to 15 minutes and will offer funny insights into marital life, from the wife’s point-of-view.

    Produced by Frog Unlimited, the show is a humorous take on the lives of Shweta, a stand-up comedian, played by Suzanna Mukherjee, and her husband Rishi, a senior marketing manager in an ad agency, played by Abhishek Rawat.

    “With their entertainment sensibilities having evolved beyond the run-of-the-mill, the Indian web viewer is on the lookout for new and relevant content that breaks free from the stale formulaic formats. Given the novelty of the concept and the relatability of the situation, we are confident that the forthcoming original, web-series, ‘Married Woman Diaries’, will be a massive hit with our millennials, underlining our new brand proposition of We Liv to Entertain,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.

    As different as chalk and cheese, the two are still head-over-heels in love with each other even after two years of being married. But as Shweta deals with the changes in her husband post marriage, love seems to be gasping for breath amidst wet towels and messy kitchens, leading to hilarious situations that firmly establish that marriage.

    This show is completely in sync with SonyLiv’s renewed brand ethos, ‘We Liv to Entertain’, and underlines the platform’s status as the ultimate destination for experiencing diverse, high-quality entertainment with engaging stories and a talented troop of performers.

  • SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    SonyLiv showcases funny insights into marital life with ‘Married Woman Diaries’

    MUMBAI: Tired of melodramatic soaps that you really can’t relate to? If you are craving for something different and fresh to keep you entertained, then SonyLiv, has just the show for you. The platform is all set to roll out Married Woman Diaries, an original digital series directed by Kabir Sadanand which chronicles the lives and issues of an urban couple through the perspective of the female partner.

    With every episode showcasing the issues, differences and disagreements that the couple deals with on a daily basis, the 10 episodic web series will be available on the platform 26 December. Episodes will range in duration from 12 to 15 minutes and will offer funny insights into marital life, from the wife’s point-of-view.

    Produced by Frog Unlimited, the show is a humorous take on the lives of Shweta, a stand-up comedian, played by Suzanna Mukherjee, and her husband Rishi, a senior marketing manager in an ad agency, played by Abhishek Rawat.

    “With their entertainment sensibilities having evolved beyond the run-of-the-mill, the Indian web viewer is on the lookout for new and relevant content that breaks free from the stale formulaic formats. Given the novelty of the concept and the relatability of the situation, we are confident that the forthcoming original, web-series, ‘Married Woman Diaries’, will be a massive hit with our millennials, underlining our new brand proposition of We Liv to Entertain,” said Sony Pictures Networks India EVP and head digital business Uday Sodhi.

    As different as chalk and cheese, the two are still head-over-heels in love with each other even after two years of being married. But as Shweta deals with the changes in her husband post marriage, love seems to be gasping for breath amidst wet towels and messy kitchens, leading to hilarious situations that firmly establish that marriage.

    This show is completely in sync with SonyLiv’s renewed brand ethos, ‘We Liv to Entertain’, and underlines the platform’s status as the ultimate destination for experiencing diverse, high-quality entertainment with engaging stories and a talented troop of performers.

  • Why Ajit Mohan allowed Amazon Prime to advertise on Hotstar

    Why Ajit Mohan allowed Amazon Prime to advertise on Hotstar

    MUMBAI: Hotstar subscribers were a little taken aback when they logged into their accounts to see Amazon Prime being promoted on the masthead during its launch week.

    Some media observers even questioned whether Novi Digital (which runs Hotstar) CEO Ajit Mohan had lost it as he was allowing competitors to use India’s leading OTT/VOD platform to gain traction. Would the Times of India allow a fit and hungry rival to advertise its launch in the newspaper?

    However, Ajit Mohan explained in an internal email to his team why he chose to allow Amazon Prime to advertise on it.

    Indiantelevision.com has got access to this internal communication. Says Ajit in the email:

    “Team:

    Many of you have asked me over the last couple of days why we chose to allow Amazon Prime Video to advertise on Hotstar earlier this week, as part of their India launch. Here is why:

    We are now an indispensable platform for any advertiser that is looking to target users on digital who actually have money to spend. And, nowhere else on digital, whether on social or on news or video, can they find audiences as engaged as they are on Hotstar. It is, therefore, not surprising that Prime Video was keen to launch their service on our platform.

    Equally, we have always assumed that when users are given a choice, they will choose a service that offers a better experience and a more diverse content range. That’s the reason why we are the leading premium video service today. And we will continue to be the leader so long as we focus on retaining our extensive advantage on the above two. And, therefore, there is no reason for us to put artificial barriers vis-à-vis potential competitors. We are not planning to win by blocking others, we will win by continuing to do what we are doing well today.

    Lastly, on Monday, the day Prime Video was on our masthead, we hit the highest watch time ever on Hotstar. Looks like we are adding value to our advertisers even as consumers are showing more and more loyalty to our service.”

    We reached out to Hotstar to get more details on how much Amazon Prime paid for the prime position but came up against a wall. However, observers estimate that it is probably the highest that it has earned for that slot. Stay tuned in for more!