Category: Telecom

  • Airtel India’s adds new twist to ‘save’ its fans

    Airtel India’s adds new twist to ‘save’ its fans

    MUMBAI : Airtel India and digital agency Dentsu Webchutney gave avid Instagrammers a makeover after they converted them into detectives with the launch of the telecom operator’s #T20VillainHunt. The villain, in the context of this unique campaign, is anyone and anything that hampers a consumer’s viewing experience.

    The #T20VillainHunt was released on Instagram as a two-part series. Users were encouraged to find hidden clues within a given story to reveal the T20 Villain. The users had to make an innovative use of Instagram’s ‘Save to Collection’ feature to do this. If they cracked the clues and saved the images in the right order, it revealed the face of the villain in their profile’s ‘Saved’ folder.

    Dentsu Webchutney  executive creative director P.G. Aditya said, “We are always looking for the next novel hack on social and Instagram never disappoints us. We’ve got a fair amount of experience when it comes to Instagram hunts but this is for the first time that we deployed the use of the ‘Save to Collection’ feature to create, what I believe is our toughest hunt yet,”  

    Dentsu Webchutney senior creative director Ashwin Palkar says, “While all the grids had to come together seamlessly to set the plot of the story on Airtel’s profile, the selection of the correct grids after cracking the clues, had to form the villain’s face and reveal their identity in a user’s ‘Saved’ folder. Hiding something in plain sight was definitely our biggest challenge”

    And while solving the clues was a meticulous process, it didn’t discourage Airtel’s detectives from hunting down the villains. Within 3 days, over 250 fans correctly cracked the code to what was another truly innovative use of Instagram.

    Users can head to the Airtel India’s Instagram page to access and give the #T20VillainHunt their best shot.

  • Airtel to issue single bills to DTH, post paid & broadband customers

    Airtel to issue single bills to DTH, post paid & broadband customers

    MUMBAI: Bharti Airtel is creating a new way to increase its average revenue per user (ARPU) that involves an integrated payment solution combining the bills of DTH, broadband, fixed line and postpaid mobile, as per a report in Livemint. It is also likely to give a 5-10 per cent discount on the integrated payment.

    The report quotes the source as stating that the bundling will do away with the hassle of multiple bill cycles and will increase loyalty. The move comes against the backdrop of Reliance Jio’s disruption. Livemint states that the test is currently on in Hyderbad and the first launch will be in seven to 10 days in some southern cities.

    Jio has also mentioned that it will look at bundling its services like 100 mpbs connection, JioTV and VoIP. Airtel is looking at increasing its investment in the broadband segment where it also bundled its OTT apps Wynk Music and Airtel TV.

    Airtel Digital TV boasts of 14.2 million customers with an ARPU of Rs 228.

  • And now a nationalistic SIM card, courtesy Patanjali

    And now a nationalistic SIM card, courtesy Patanjali

    MUMBAI: A swadeshi SIM card! Well, that was just waiting to happen, if we discount the other telecom services in India. So, after a slew of FMCG products, comes the co-branded service from Patanjali group, of course with a government-controlled telecom operator as a partner: swadeshi samridhhi (national prosperity) SIM card.

    Speaking at the launch, Patanjali’s Baba Ramdev cited the “welfare of the country” as a motif of the alliance with BSNL. However, Patanjali fans need to hold their horses for now because at the initial phase only the employees and office bearers of Patanjali will be able to avail the benefits of the SIM card.

    “Patanjali’s plan is BSNL’s best plan. In Rs 144, one can make unlimited calls from any part of the country. We are giving 2 GB data pack, 100 SMSes. The members of Patanjali have to just show their identity and their SIM will be activated,” BSNL chief general manager Sunil Garg said.

    After full-fledged launch, the ‘Swadeshi Samridhhi’ card will have its own perks including 10 per cent off on Patanjali products. More importantly, it comes with medical and life insurance covers of Rs 2.5 lakh and Rs 5 lakh ( subject to a number of conditions), respectively.

    While in Goafest 2018, Baba Ramdev revealed Patanjali’s plan to venture in the dairy sector and mineral water, this move was definitely an unexpected one. After competing with international FMCG brands, it is ready to take on bigger companies in an industry which is expected to be worth over Rs 14 trillion by 2020. However, FMCG and telcos being entirely two different sectors the future course in one is hard to predict the success in the other.

  • Apple Watch Series 3 with built-in cellular arrives at Airtel- India’s fastest mobile network

    Apple Watch Series 3 with built-in cellular arrives at Airtel- India’s fastest mobile network

    MUMBAI: Bharti  Airtel  (“Airtel”),   India’s  largest  telecommunications   service provider, today announced that it has begun selling Apple Watch Series 3 (GPS +Cellular), which adds built-in cellular to the world’s number one watch. With cellular, customers can go with just their Apple Watch and stay connected to the people and information they care about.

    Airtel customers on MyPlan Postpaid or Infinity Postpaid plans will be able to enjoy cellular services on  Apple  Watch  Series  3 (GPS  + Cellular)  for  free.  With  Airtel’s   pan-India  high  speed  mobile broadband footprint, customers can always stay connected and access cellular services like voice calls, SMS, and apps on their Apple Watch Series 3 (GPS +Cellular) without worrying about carrying their smartphones with them at all times.

    Bharti Airtel, Chief Marketing Officer, Vani Venkatesh said, “At Airtel, we have always been a pioneer at innovations and offering exciting products to delight our customers. Today, we are happy to work once again with Apple to help our customers enjoy the Apple Watch Series 3 on India’s best smartphone network.”

    Apple Watch Series 3 adds built-in cellular to the world’s  number one watch. Whether users are out for a run, at the pool or just trying to be more active throughout their day, Apple Watch Series 3 with cellular allows them to stay connected, make calls, receive texts and more, even without iPhone nearby. The  third-generation   Apple  Watch  is  an  amazing  health  and  fitness companion  with  intelligent coaching   features,   water   resistance    50   meters   and   a   barometric    altimeter   that   measures relative elevation. Apple Watch Series 3 comes in two models, one with GPS and cellular, and one with GPS, both featuring a 70 percent faster dual-core processor and new wireless chip.

    To activate cellular service with Apple Watch Series 3 (GPS +Cellular), customers first need to update iOS 11.3 and watchOS 4.3, then tap Settings on iPhone > General > About and follow the prompt to update to the latest carrier settings.

    For more details on pricing and data plans, please visit www.airtel.in

    For more details on iPhone and Apple Watch please visit www.apple.com/in

  • Digital comm policy success depends on implementation: TAIPA

    Digital comm policy success depends on implementation: TAIPA

    MUMBAI: The Tower and Infrastructure Providers Association (TAIPA) has commented on the government’s proposed telecom policy by saying that though it addresses issues of all players, the growth of the sector will depend on its effective implementation.

    “It (telecom policy) is the first right step but the most critical part will be the on-ground implementation and alignment of state governments with central government’s rulings and guidelines,” TAIPA director general TR Dua told PTI.

    Despite the government notifying ‘right of way’ (RoW) rules, that mandate norms for rolling out telecom infrastructure, mobile tower firms (and telecom infrastructure companies) face challenges. The draft National Digital Communications Policy 2018 has proposed a broadband readiness index for states and union territories so that they can get investments and handle RoW issues. 

    “The Indian telecom tower industry has been struggling through a number of critical issues such as non-inclusion of IP-1s under RoW rules, November 2016, state tower policies not aligned with RoW rules,” Dua said adding that state government and local bodies command high and several types of fees after which authorities take them under coercive action and shut down towers. 

    “In the last one year period ended December 2017, the tower industry could install only 21,000 mobile towers when it could have erected many more had the challenges were addressed. Today, the mobile tower count stands at 4,61,000 across the nation,” Dua said.

    A week ago, the government announced the new policy replacing the earlier suggested National Telecom Policy by bringing the information technology, telecom and I&B departments under one umbrella. It does not suggest making the Telecom Regulatory Authority of India as the converged regulator.

    Also Read :

    Comment: India’s NTP 2018 gets digital makeover but needs complimentary policies

    Telecom policy likely to be rolled out in June 

    DoT addresses broadband issues in policy out for public consultation

  • Comment: India’s NTP 2018 gets digital makeover but needs complimentary policies

    Comment: India’s NTP 2018 gets digital makeover but needs complimentary policies

    Criticism notwithstanding, Indian bureaucratic mandarins—babus as they are referred to in local lingo—do come up with draft policies that are contemporaneous, and at times when it’s least expected. The new digital avatar of the National Telecoms Policy 2018, slated to be operational later this year, could turn out to be just one such initiative—only if the political masters muster enough courage to push through with the proposed legislation and the will to follow up with complementary policies.

    Though surprises are the new norms with this government led by the maverick PM Modi—remember the late evening ‘Mitron’ address to the nation by the premier few years back announcing high denomination currency notes were being made illegal—it caught many napping when the Department of Telecommunications (DoT) posted on its website the draft of the much-awaited National Telecommunications Policy 2018 very late in the evening on Labour Day. So, what?

    The first surprise element was that the NTP 2018 had been rechristened National Digital Communications Policy 2018 (NDCP). The aim: put the draft in public domain to seek comments from key stakeholders and citizens, at large. But true to the government style—keeping things fluid—the deadline for comments is yet to be announced.

    The renaming of the policy was welcomed by the industry as it converges with the overarching Digital India vision of the present government; hiccups along the way to implementation, notwithstanding. However, such tweaks in the suggestions made by the telecoms and broadcast carriage regulator TRAI goes not only beyond just the nomenclature but also attempts to actualise provisions of the policy.

    What’s also important that while the government wants synergies between various organisations and ministries, it gives a thumb down to a TRAI proposal to make it—or any such other body—a converged regulator.

    A Truly Digital Communications Policy

    For quite some time, it was being felt by the government and industry alike that a specific road map is required to guide India’s successful movement into the emerging digital realm—to truly address the issue of convergence in the telecoms and broadcast services. To spark rapid all-round deployment of digital capable technologies, it is necessary all available mechanisms be looked at in a comprehensive manner; basically, shifting the focus from just wired and wireless telephony and broadband and expanding the horizons to areas such as satellite communications and broadcast carriage services.

    The industry had been demanding that already existing infrastructure assets in sectors such as broadcast and power be utilised to efficiently achieve a demanding goal of laying down high speed fibre infrastructure across India. Thus, a digital-centric telecommunications policy was required to address the crucial aspect of infrastructure sharing and integration.

    Furthermore, to firmly strengthen India’s position in the digital sphere, it is necessary that the web-hosting ecosystem, including data storage, be strengthened by implementing norms and standards that are in conformity with international best practices. This gains importance with increasing reports and instances of data breaches and leaks. Also, core principles such as separation of content/applications and infrastructure/carriage layer underlying network neutrality need to be crystallised and affirmed through statutory and policy provisions.

    The present draft NTP 2018—or isn’t it better to call it from now on NDCP 2018? —has taken into account many concerns and challenges and seems like an earnest effort on the part of the government to ensure that India’s broadband and digital sectors are backed by sound policy norms and principles.

    Has DoT Planned Well for India’s Digital Future?

    The DoT has gone ahead and staked its claim to the entire swathe of telecommunications technologies and the methodologies through which government’s digital goals can be rapidly deployed, e-governance included. Now, this could turn out to be an asset as also a weakness, given inter-departmental politics and power play.

    DoT has called for an overhaul of India’s archaic satcom policy in line with international standards and also advocated for greater participation by private players in commercial satellite operations — a vision that needs to be matched with some liberalisation at Department of Space (DoS) and India’s space agency ISRO, both of which report directly to the Prime Minister’s Office. To spearhead the contribution of private satcom industry in providing broadband to far flung districts, there’s specific mention of opening Ka-band for private use and also for utilisation of high through-put (HTS) satellites.

    With a view to reducing burden of laying down fresh wireline fibre infrastructure, there’s clear mention of recommendation for “leveraging existing assets of the broadcasting and power sector to improve connectivity, affordability and sustainability”. This could reduce the tendency of telecom industry to overbuild fibre and brings the vast amounts of broadband-capable digital cable infra created under Ministry of Information and Broadcasting (MIB)’s mandate of digitising cable networks across the country and within the purview of Digital India programme.

    DoT has also realised the need to formulate a coherent approach to reap the benefit of technological convergence. It has specifically called for statutory amendments to the vintage Telegraph Act, 1885 for “enabling infrastructure convergence of IT, telecom and broadcasting sectors”. This highlights the department wants to create a defined policy structure for seamless use of all broadband capable infrastructure, irrespective of differences amongst sectors. It also reflects clear intent of DoT to focus only on convergence of infrastructure, rather than convergence of applications/media running on this layer.

    Therefore, DoT has focused sharply (and some may say appropriately) only on enabling carriage services and the surrounding digital ecosystem rather than delve into other unrelated areas such as media.  No wonder it has called for separation of infrastructure/carriage layer from applications/content layer. Moreover, it has called for recognising the need to uphold the core principles of network neutrality by “amending the licence agreements to incorporate the principles of non-discriminatory treatment of content, along with appropriate exclusions and exceptions as necessary”.

    Furthermore, the DoT has gone a step ahead and acknowledged the primacy of principles and objectives contained in the National IPR Policy related to telecommunications and sought implementation to kick start development of indigenous IPRs.

    The Road to the Final Draft

    Though the industry, by and large, has welcomed the draft policy as it gears itself to fulfil the call for the now highly debatable “USD 100 billion” in investments, there are a few asks that still need to be fulfilled. The investment aspect itself is ambitious given the present health of the telecoms sector where a big downside of the business is the pink slips presently being handed out by telcos, big and small.

    Another important aspect would be to simplify and streamline all departmental procedures such as windowing of satellite frequencies by the WPC, a part of the DoT, which has been a bottleneck in improving ease of doing business in satcom and broadcasting sectors.

    Given that the DoT has already referred to National IPR Policy for the purpose of all IPRs, including patents, trademarks and copyrights, related to telecommunications, it is vital that it settles the debate between carriage and content industries once and for all and pursues the goal of harmonisation of telecom policy construct with the applicable domestic and international IPR regimes.

    The key would be to now take all the constructive inputs from the industry and iron out the remaining creases to create an effective implementation framework to turn India into a truly digitally empowered society.

    While we debate the National Digital Communications Policy 2018, it would be worthwhile to go back into history and attempt reading the Communications Convergence Bill that was introduced in Parliament in 2001. A real visionary piece of draft legislation, the policy was considered so futuristic at that point of time that a joint parliamentary committee red flagged it at 70-odd places, which effectively sounded the death knell for the proposed legislation that was aimed at promoting and developing the entire communications sector—encompassing the broadcasting, telecom and multimedia sectors—keeping in view emerging convergence of techs and services. Drafted by eminent jurist Fali S Nariman-headed panel, the draft still remains as one of the finest pieces of convergence regulations that never saw the light of the day.

    In the end, one cannot but agree with lawyer-researcher at India’s Centre for Internet and Society Anubha Sinha’s observations. Writing for The Wire, an online news venture, Sinha highlighted: “While the policy [NTP 2018/NDCP 2018] is broad and forward-looking, the true intent and meaning of the listed steps will only be understood when complementary legislative and granular policy actions to support these strategies are crystallised. That will make all the difference.”

    Also Read :

    DoT addresses broadband issues in policy out for public consultation

    Zee, Star, NBA oppose converged regulator for broadcast and telecoms

    TRAI releases paper on National Telecom Policy 2018

  • Reliance Jio readies Rs 60,000 cr war chest: Report

    Reliance Jio readies Rs 60,000 cr war chest: Report

    MUMBAI: Reliance Industries Ltd (RIL), according to a Mint report, is likely to invest Rs 60,000 crore in Reliance Jio Infocomm Ltd (Reliance Jio), its telecom unit, this financial year as the company seeks to speed up the roll out of broadband services and expand its wireless network.

    Moreover, Reliance Jio may also borrow as much as Rs 1 trillion, the report quoted sources as saying.

    The fresh investments will also allow Reliance Jio to maintain pricing pressure on rivals, who are bleeding due to a tariff war sparked by the Mukesh Ambani-led company. The firm has also said it remains focused on providing higher value to consumers and will prioritise customer engagement over short-term revenue recovery, which means it will retaliate if rival operators try to sweeten their offers.

    Spokespeople for RIL and Reliance Jio did not respond to queries.

    The company will continue to invest in laying fibre even as it has already built the largest optical fibre network in the country, Jio’s head of strategy and planning Anshuman Thakur said in an interview on 27 April after RIL announced its earnings.

    Reliance Jio will also continue to invest aggressively to acquire content as it sees it as a key differentiator. The company is in final stage of commercial launch of home broadband services, though the rollout is expected to be gradual.

    For the March quarter, Jio reported a 1 per cent growth in profit from the preceding three months. It also saw its average revenue per user fall to Rs 137 in the March quarter from Rs 154 in the preceding December quarter.

    “Clearly, Q4FY18 numbers demonstrate that RJio is no longer insulated from competition and any rise in the same would hurt RJio equally or probably more than the incumbents,” ICICI Securities said in a 30 April report.

    Also Read:

    Reliance Jio makes a punt on tech start-ups

    Jio shifts focus to wired broadband

  • Telecom policy likely to be rolled out in June

    Telecom policy likely to be rolled out in June

    MUMBAI: The new telecom policy is likely to be implemented by next month, telecom secretary Aruna Sundararajan said yesterday.

    The draft policy, branded as National Digital Communications Policy 2018, was unveiled by the government yesterday. It aims to attract $100 billion or about Rs 6.5 lakh crore investments in the digital communications sector by 2022 with the help of reforms.

    “We want to place it (the telecom policy) before the cabinet in four weeks. It will be open for public comments for two weeks, then we will finalise everything in a week and send to the cabinet after that. It will be in place in June,” Sundararajan told reporters in Delhi.

    The Department of Telecommunications (DoT) has already issued a draft of the new telecom policy.

    Promising rationalisation of levies such as spectrum charges to rejuvenate debt-ridden telecom sector, the proposed new telecom policy seeks to provide broadband access to all with 50 mbps speed, 5G services and create 40 lakh new jobs by 2022.

    “The crux of the policy is to have broadband for all,” Sundararajan said. She said that spectrum usage charges will be rationalised within the ongoing financial year. “The investment in the sector will come once industry stabilises. There are efforts to stabilise industry soon.”

    Also Read :

    DoT addresses broadband issues in policy out for public consultation

    TRAI releases paper on National Telecom Policy 2018

     

  • Airtel TV gamifies in-app experience for users with ‘Airtel TV FREE Hit’

    Airtel TV gamifies in-app experience for users with ‘Airtel TV FREE Hit’

    MUMBAI: Airtel TV, the popular LIVE TV & Video streaming app from Airtel, today rolled out a highly interactive gamification experience for its users with ‘Airtel TV Free Hit’, an in-app quiz based game where users have to answer a set of interesting questions related to the ongoing T20 action. What’s more, there are daily cash prizes to be won from a total kitty of over two crore rupees.     

    The Airtel TV FREE Hit gaming experience is available to users in two version – Airtel TV Free Hit LIVE that can be played every day before the T20 match at 7:30pm and a non-LIVE version that can be played along the with the T20 match telecast. 

    Bharti Airte, CEO – Content and Apps, Sameer Batra: “The idea behind these contests is to gamify the whole cricketing experience for our users while making it highly engaging. With this new, intuitive platform, we are offering everyone the chance to be a winner during this ongoing T-20 extravaganza. We invite our users to participate in this exciting contest and make their experience more rewarding.”     

    To get started, users need to upgrade to the latest version of Airtel TV app on their smartphones and register themselves. Airtel TV FREE Hit is available to Android users right now.

    Airtel TV FREE Hit LIVE is a first of its kind, simple skill based in-app game that is played LIVE with a digital anchor. To play the game, users should log into the Airtel TV app at 7:30 pm sharp daily, prior to the match. The digital anchor will bounce off 11 interesting question about the ongoing T20 matches. Users who get all 11 questions correct will share the winning amount.  

    This game will also offer users the option of ‘life’ which is active during the course of T20 matches and will help users evade elimination. Users are also granted extended ‘lives’ upon watching an existing game till the end and can be utilized for the next/ upcoming match as well.

    Airtel TV FREE hit:  This non-LIVE version gets activated at the beginning of every T20 match and has been designed specifically for the sit-at-home cricket lovers. Users simply have to correctly analyse the match outcome to win instant money. Users will be awarded runs for each correct answer and the ones reaching the targets (set at the beginning of the game) and will share the winning amount at the end of the match, daily. 

    Winners of both the contests will be notified via in-app notification. The quiz will run for the duration of the ongoing T20 series. 

    Airtel TV app was the most downloaded* video OTT app in India during January and February 2018. All content on Airtel TV app is FREE for Airtel Postpaid and Prepaid customers till June 2018. With the addition of exciting LIVE IPL action, Airtel TV app is the go to destination for end-to-end entertainment from LIVE TV to Movies, Shows,  Original Series and more.

  • Jio reports maiden annual profit

    Jio reports maiden annual profit

    BENGALURU: Mukesh Dhirubhai Ambani’s biggest start-up in the world Reliance Jio Infocomm Ltd, or simply Jio, had started returning profits a couple of quarters ago. For the year ended 31 March 2018 (FY 2017-18, the year under review), this Reliance Industries Ltd (RIL) subsidiary reported profit of Rs 723 crore against operating revenue of Rs 20,154 crore and value of services of Rs 23,714 crore.

    Jio statement said that it has continued its strong subscriber growth trend with net addition during the quarter ended 31 March 2018 (Q4 2017-18) of 26.5 million (as against 21.5 million in the previous quarter) and a churn of 0.25 percent per month. Jio’s subscriber base as on 31 March 2018 was 186.6 million (18.66 crore). Average revenue per user (ARPU) during the quarter was Rs 137.1 per subscriber per month. A Jio earnings release said that Jio subscribers continue to demonstrate high activity levels with average data consumption per user per month of 9.7 GB and average voice consumption of 716 minutes per user per month. Also, video consumption is at over 240 crore hours per month on the network while Jio apps continue to be highly popular.

    Commenting on the results, RIL chairman and managing director Ambani said, “A full-blown social, mobile and digital revolution is underway across the world, and I am glad that India is not being left behind in any way with the advent of Jio. Everyone at Jio is today proud to have played a pivotal role in transforming the digital landscape of this country and empowering millions of Indians with all the leading digital tools and skills. Jio is offering the ‘power of data’ to each Indian to fulfil every dream and to collectively take India to global digital leadership. The strong financial results of Jio in a competitive market environment demonstrates the robustness of the Jio business model and ability to offer the most value to our customers and partners. Jio has demonstrated that it can scale and sustain its strong financial performance.”

    RIL numbers

    For FY 2017-18, RIL achieved consolidated revenue of Rs 430,731 crore, an increase of 30.5 percent, as compared with Rs 330,180 crore in the previous year. The company’s profit after tax was higher by 20.6 percent at Rs 36,075 crore as against Rs 29,901 crore in the previous year.

    Also Read :

    Jio Music, Saavn to merge; RIL to invest $100 mn in combined entity

    Star India beats Sony, Jio to win media rights for BCCI’s home matches

    Reliance launches JioTV for web